Mobility Usage Statistics & Trends

Presented by: RapidValue Solutions Date: 11th August 2014

 Total mobile subscriptions in Q1 2014 were around 6.8 billion  Global mobile subscription has continued to grow 7% year-on-year

Source: Ericsson Mobility Report, June 2014

 Global mobile penetration reached 93% in Q1 2014  Smartphones accounted for 65% of all mobile phones sold in Q12014

Source: Ericsson Mobility Report, June 2014 © RapidValue Solutions 5 Mobile Subscription Predictions

 Total mobile subscriptions are expected to grow from 6.8 billion in Q1 2014 to 9.2 billion by the end of 2019.  Total smartphone subscriptions reached 1.9 billion in 2013 and are expected to grow to 5.6 billion in 2019.  The number of mobile subscriptions for mobile PCs, tablets and mobile routers is expected to grow from 300 million in 2013 to around 700 million in 2019.

Source: Ericsson Mobility Report, June 2014 © RapidValue Solutions 6 Mobile/Tablet Operating System Market Stats

© RapidValue Solutions 7 Global Mobile/Tablet Operating System Market Share 1 Billion  Android leads the market share for Mobile/Table market share with Android users by the end of 44.62% followed closely by iOS at 44.19% as of July 2014. 2014, Gartner

Android 44.62% iOS 44.19% Java ME 4.19% Symbian 2.57% Windows 2.50% Blackberry 1.21% Kindle 0.64% Bada 0.03% Tizen 0.03%

Android iOS Java ME Symbian LG 0.01% Windows Blackberry Kindle Bada Tizen LG

Source: Net Market Share © RapidValue Solutions 8 Growth of Android Market Share on Mobile/Tablet

Source: Net Market Share © RapidValue Solutions 9 Decline of iOS Market Share on Mobile/Tablet

Source: Net Market Share © RapidValue Solutions 10 Mobile/Tablet Operating System Market Share in North America

 iOS keeps the largest share of the North American market, 48.3%, it is earnestly tracked by an aggressive Android that close at 45.45% share. (Data August 2014)

iOS Android BlackBerry OS Windows Phone SymbianOS Others

0 DEC - 13 JAN - 14 FEB- 14 MAR - 14 APR - 14 MAY - 14 JUN - 14 JUL - 14 AUG - 14

Source: Stats.areppim © RapidValue Solutions 11 Mobile/Tablet Operating System Market Share in Europe

 Android has outperformed iOS in the European mobile OS market, with a share of 59.67%, against 31.56% for iOS. Windows Phone has difficulties justifying its ambitions, with a shy 3.4% share. (Data: August 2014)

Android iOS BlackBerry OS Windows Phone SymbianOS Series 40 Others 70

0 DEC-13 JAN-14 FEB-14 MAR-14 APR-14 MAY-14 JUN-14 JUL-14 AUG-14

Source: Stats.areppim © RapidValue Solutions 12 Mobile/Tablet Operating System Market Share in Asia

 The Asian mobile OS market is led by Android, now with a share of 55.37% and growing at 3% monthly. Series 40 maintains its 2nd rank, achieving a shrinking share of 12.37%. iOS has a 10.71% share, while Samsung's and Symbian OS' shares are below 5%. (Data: August 2014)

Android SymbianOS Series 40 iOS Samsung Windows Phone BlackBerry OS Others 60

0 DEC-13 JAN-14 FEB-14 MAR-14 APR-14 MAY-14 JUN-14 JUL-14 AUG-14

Source: Stats.areppim © RapidValue Solutions 13 Mobile Application Usage Stats

 Users spend 2 hours and 42 minutes per day on mobile devices as of March 2014.  Mobile app usage accounts for 2 hours and 19 minutes of that time spent.  Time spent in native apps, 2 hours and 19 minutes in 2014 is up 12 minutes per day (or 9.5%) from last year.  Mobile web usage has dropped from 20% of the U.S. consumer’s time in 2013 to just 14% – or 22 minutes per day Apps Mobile Web

14% 20%

86% 80%

2013 2014

Source: Flurry © RapidValue Solutions 15 Mobile Advertisement Statistics

 Facebook earned 17.5% of the overall mobile ad revenues.  Google (including YouTube) earned 49.3% ad revenue.  Non-Google, non-Facebook apps accounted for 65.3% of time spent but only saw 32% of ad revenues.

Ad Spend vs. Time Spent on Mobile 70% 65%

60%

49% 50%

40% 33%

30%

20% 18% 17% 18%

10%

0% Google Facebook Other Apps Time Spent Ad Spend

1. 60% of enterprises plan to increase their IT investment in mobile in the next 18 months. Higher than any other IT investment. (Source : Forrester) 2. 102 Billion mobile apps downloaded in 2013 (up 59%) (Source: Gartner) 3. 20% of all tablets will be deployed by enterprises. (Source : Forrester) 4. 65% of enterprises say customer engagement is the number one mobile priority. (Source : Forrester) 5. 45% of mobile cloud services will be SaaS based by 2017. (Source: Gartner) 6. 66% mobile traffic will continue to grow by 66% each year over the next 5 years. (Source: CISCO) 7. 7 of the top 10 mobility apps in the next 12 months are internal facing

Financial Services Retail Transportation/Travel Hospitality Healthcare Manufacturing

Trend #1: Consistent Multi-channel experience across all touch-points. Trend #2: Web and Mobile are combining Trend #3: Singular investment in development across different channels Trend #4: Managing consistent user experience (UX) across all digital channels Trend #5: Growing need for apps out of the box versus custom builds Trend #6: Enterprises are mobile enabling internal business processes Trend #7: Companies are embracing a SDLC approach

 Global Enterprise Mobility market opportunity has been pegged at $140 billion by 2020  EM spend to double from 5% to 10-12% of total IT spend by 2020  Globally CAGR of 15%  APAC to show highest growth ~21% CAGR  The Education sector is going to be the highest spender on mobile applications worldwide till 2016.

25.00% 19.30% 20.00% 17.20% 15.20% 13.10% 15.00% 12.70% 12.10% 12.00% 11.40% 10.70% 9.20% 10.00% 8.40%

5.00%

0.00%

NA and EU market will offer opportunities for the development of enterprise application stores, BYOD and related solutions along with development of apps for smart phones/ tabs. APAC to offer opportunity in developing vertical specific apps and integrated development & integration of EM solutions. Indian market presents plethora of opportunities in App, UI development, Consulting, System Integration and Managed Services.

RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a large team of experts in mobility consulting and application development, along with experience delivering global mobility projects, we offer a range of mobility services across industry verticals. RapidValue delivers its services to the world’s top brands and Fortune 1000 companies, and has o ces in the United States and India.

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