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Software Platforms and Technology Up-Date Software Platforms and Technology Up-date Mauri Metsäranta Director, Technology Platforms, Nokia 1 © NOKIA Talks Vision and Strategy in China 2004 Open Software Platforms Technology evolution • Global market view • China market view 2 © NOKIA Talks Vision and Strategy in China 2004 Smartphone market is a volume and value opportunity • Forecasts show excellent potential for smartphone devices with greatest CAGR of all categories Market shares for vanilla, feature and smartphones 2003-2008 2% 6% 100% 13% 19% 22% 90% 25% 31% 40% 80% 27% 26% share 70% 60% 25% 22% 50% 79% Markte 69% 40% 60% 52% 30% 44% 20% 38% 10% 0% 2003 2004 2005 2006 2007 2008 Smartphone Feature phone Vanilla phone 3 © NOKIA Talks Vision and Strategy in China 2004 Symbian and Series 60 have built sustainable leadership • Forecasts show excellent Symbian: 49.1% CAGR 2004-2008 potential for smartphone devices with greatest CAGR of all Symbian share appr. 70% categories Market shares for vanilla, feature 60% and smartphones 2003-2008 50% 2% 6% 100% 13% 19% 22% 40% 90% 25% 31% 40% 80% 27% 26% share 70% 30% 60% 25% 22% 50% 79% 20% Markte 69% 40% 60% 52% 30% 44% 10% 38% 20% 0% 10% 2003 2004 2005 2006 2007 2008 0% 2003 2004 2005 2006 2007 2008 Palm OS Microsoft Pocket PC Microsoft Phone Edition Smartphone Smartphone Linux Symbian (pen-based Symbian (keypad- Feature phone UIQ, Series 80, Series 90) only UIQ, Series 60) Vanilla phone Other 4 © NOKIA Talks Vision and Strategy in China 2004 Source: IDC April 2004 Building a winning ecosystem for the platform is a huge effort, requiring • Value and higher ARPU for operators Operators and enterprises • Business for developers Competence Centers • Competence and commitment of Device Boutiques Contractors Creation Community • Differentiation, cost Wireless Technology efficiency and fast time Providers to market for licensees Licensees ¾ Win-win for the whole business system Series 60 Platform 5 © NOKIA Talks Vision and Strategy in China 2004 Volume opportunity unleashes creativity on open platforms FlexibleFlexible UIUI forfor operatoroperator andand devicedevice manufacturermanufacturer differentiationdifferentiation Open Device Platform Platform Applications StandardsStandards forfor interoperableinteroperable massmass marketmarket Service enablers Java MillionsMillions ofof mobilemobile applicationapplication developersdevelopers Symbian supportedsupported byby JavaVeriefiedJavaVeriefied aandnd SymbianSignedSymbianSigned 6 © NOKIA Talks Vision and Strategy in China 2004 Symbian is a strategic partner for Nokia 1.1. StrengthenStrengthen Sy SymbianmbianOOSS as as the the leading leading ope opennindusindustrytry platform platform 2.2. EnsEnsuurereSymbianSymbianlonglong term term competitiveness competitiveness 3.3. BuildBuild to togethergether winning winning ecosystem ecosystem for for Global Global volume volume market market NokNokiaia starts starts sharing sharing Symbian SymbianOOperatingperating System System know-how know-how withwith ten ten top top technology technology unive universitiesrsities in in China, China, including including BeijingBeijing University University of of Post Post and and Telecommunications Telecommunications and and TsTsinghuainghuaUniversityUniversity 7 © NOKIA Talks Vision and Strategy in China 2004 Java™ has quickly gained leadership in mobile application development • Over 100 mobile operators worldwide have deployed Java™ download services* 34 55 • Over 250 million Java™ enabled handsets on market already by beginning 2004** 12 • Over 300 Java™ handset models by 32 May04 May04 May04 Americas APAC & China mobile device vendors already on the EMEA market** • Over 4 million Java developers worldwide, of which 350 000 are focusing on Mobile*** Source: *Nokia ** Sun Microsystems ***ARC Group 8 © NOKIA Talks Vision and Strategy in China 2004 Series 60 on Symbian - fast lane to leadership 2001 2002 2003 2004 November 2001 • 11 Series 60 • 7 Licensees Series compatible devices 60 5 Licensees launched • 14 Series 60 devices platform representing launch about 60% of • GSM market • Over 100 operators selling the global leadership Series 60 devices handset market • 1300+ Series 60 application in Nokia • Series 60 overtakes PDA channels only market volumes • Symbian: "At the end of Q1 2004 over 30 phones and variants based on Symbian OS were under development” 9 © NOKIA Talks Vision and Strategy in China 2004 Series 60 is on track to volumes Faster time-to-market with lower cost • Reference implementations • Complete Design Model • New price categories Building key stakeholder commitment • Operators • Licensees • Product Creation Community • Developers 10 © NOKIA Talks Vision and Strategy in China 2004 Series 60 is taregeting for MORE More volumes and segments • Multiradio platform • Localization & segmentation Faster time-to-market with lower cost • Reference implementations More business for developers • Complete Design Model • Connecting the largest mobile • New price categories developer community to mass market Building key stakeholder More Value add for operators commitment • Operators • Richest features for operator differentiation • Licensees • Product Creation Community • Integrated application suite with seamless access to operator • Developers services More value for consumers and professionals 11 © NOKIA Talks Vision and Strategy in China 2004 More value add for operators More ARPU Less cost Personalization Themes Interoperability Testing (IOP) Time Rich, interworking Applications Device Management and Provisioning Messaging Full HTML browser Device Presence Streaming Management Push To Talk Video Telephony Client Provisioning 3rd Party Applications Multiple devices from multiple vendors Differentiation without fragmentation Operator Branded Common Embedded Preloaded Idle screen Default Ready made images, Icons, menu Menu Key APIs Download link Setting shortcuts Wallpapers messages variations 12 © NOKIA Talks Vision and Strategy in China 2004 Series 60 licensees are the brand leaders in Asia Brand Shares in Consumer Channels 2003 (Excluding Japan) 11. 0% 7. 0% 6. 0% 5. 0% 50% Mark 4. SAMSUNG 0% 4. NOKIA 0% 13 © NOKIA Talks Vision and Strategy in China 2004 4. SONY 0% LENOVO 3. 0% LG 3. 0% MOTOROLA 3 .0% PANASONIC Consumer Channels: 3. ConsumerIT/Mobile Electronics Phon outlets 0% IBM Imaging Product out HEWLETT PACKARD 2. 0% COMPAQ 2. es o 0% u TCL 2. tlets 0% TOSHIBA 2. l 0% ets FOUNDER 2. 0% PHILIPS ACER 1. 0% CANON 1. 0% KONKA 1. 0% BIRD 1. 0% SONY ERICSSON 1. by 0% SIEMENS 1. Gfk 0% KONKA G roup PTA,BI RDMay 0 Lenovo is the 1st Series 60 licensee in China • Lenovo : the largest IT enterprise in China boasting a diverse business profile, leading brand in PC, Mobile phones and IT services in China • Lenovo Group is the first Chinese enterprise to join the International Olympic Committee's global sponsorship programme, The Olympic Partner (TOP) Programme, as the exclusive computing technology equipment and service provider • Mr. George He, Senior Vice President and Chief Technology Officer, Lenovo: “The Series 60 Platform as an open and industry interoperable platform best supports our innovations and product differentiation. It will provide Lenovo with one of the most optimal software platforms in the very competitive Chinese handset market.” • Lenovo will license Series 60 based on the new Complete Design Model enabling faster time to market through working with the Series 60 Product Creation Community 14 © NOKIA Talks Vision and Strategy in China 2004 Faster time to market by Complete Design Model • Complementary business model for manufacturers who wish to minimize development cost, efforts and risk • Improved product offering for niche market segments as Complete Designs can be delivered to multiple manufacturers NOKIA Series 60 Boutique HW vendor Manufacturer Series 60 Platform Series 60 Complete Design HW + Provides HW according = Nokia delivers the Develops the SW to manufacturer Series 60 SW to a according to manufacturer requirements Boutique requirements May also provide base Ships the final product port & adaptation layer Rights to modify the code code Branding by manufacturer 15 © NOKIA Talks Vision and Strategy in China 2004 More business for developers By connecting developers to Customers: Forum Nokia connects developers to operators and software BUSINESSchannels worldwide GENERATION Example: 1.2 M+ downloads/ year, one game, over 90% on Nokia platforms By connecting developers to Answers: AlreadyAlready The largest and most active mobile developer community 100100 000000 DEVELOPER17,000 unique visitors daily and over 460,000RESOURCES downloads monthly at DevelopersDevelopers inin forum.nokia.com ChinaChina By connecting developers to Volumes: The mass market potential inside Developer Platforms DEVELOPERNokia targets to ship approximately 100PLATFORMS M Developer Platform devices in 2004 16 © NOKIA Talks Vision and Strategy in China 2004 Forum Nokia partnership with Magus Soft • Magus Soft is a China based developer and publisher of mobile entertainment applications • Magus Soft is distributing both own and partner’s entertainment applications through China Mobile & China Unicom and also expanding to other operators outside China including O2, M1 and Verizon • Currently 66 game titles and increasing rapidly • Monthly downloads currently 40 000+ and going up! • Best selling game “Shadow Professor” by Magus Soft, cumulative 25 000 downloads 17 © NOKIA Talks Vision and Strategy in China 2004 Connecting Magus to volumes • 44 titles, over 70% Magus’ applications, are
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