2 Our Story
Established in 2009 by Andrew Cohen and Jeremy Levitt, Parts and Labor Design is a full service design firm Who are we? specializing in hospitality, commercial and retail experiences. Internationally recognized, PLD is highly sought after for their award winning designs and an undeniable commitment to their clients. A relentless pursuit of relevant and timeless design is at the very core of what defines us.
PLD offers a bespoke, bare-knuckled and integrated approach to design with a focus on unique and highly What do we do? customized interiors, furniture and lighting. Collectively we combine our talents and expertise and consider every element and every detail in order to create a holistic design and a tailored experience that aligns with ethos of our brand partners.
Andrew and Jeremy sought out to start a company whose foundation is built upon their relationships with fellow Why do we do it? designers, fabricators and most importantly their clients. PLD’s innovative approach pushes the boundaries and the ultimate goal has always been a shared sense of values and vision, and that each product embodies integrity, originality and a love of design.
3 Our approach
We believe in creating meaningful and memorable experiences through design that balances both the emotional and the practical.
The Emotional The Practical
Today, there has been a recent shift towards the intangible, With integrated design thinking at the core of everything whereby the experience, the emotional connections and we do, we prioritize intelligent programming to establish key feelings have become the most valuable assets of the brand. opportunities for unique design, intuitive guest experience, Our designs hope to facilitate these responses. Each element seamless operations and full brand immersion. within the space offers something unique and unexpected, building curiosity and engagement throughout the journey. Thinking ahead, our designs always aim to be future proof, considering the functionality, longevity and timelessness of Thoughtful and considered details surprise and delight, each element in development of the overall aesthetic. Both materiality activates the senses and the overall aesthetic technological and social connectivity are key in allowing ties into the brand’s values and behaviors. Each component for an integrated design approach that aligns with guest creates and adds to the overall story, building long-lasting experience, and addresses the needs and values of the and memorable relationships between the guest, the space individual as well as the collective. and ultimately the brand.
4 The Team
Andrew Cohen Jeremy Levitt Danu Kennedy Founder Founder Design Director
Originally from New York, Andrew attended Cornell Jeremy Levitt was born in Detroit, Michigan. Following Danu has a Bachelor of Design in Interior Architecture University, earning a Bachelor’s degree in Industrial his passion of fine arts, design and craftsmanship, he and a Masters in Architecture from Victoria University and Labor Relations, with steady diversions in the graduated from the College for Creative Studies with of Wellington in New Zealand. Upon completion of her fine arts. Upon graduating, he found refuge at the a BFA in Industrial Design and Crafts. He relocated to education Danu moved to New York City in 2011 and Education Alliance welding studios and the School of New York City where he worked for a variety of firms began her career in residential Design and Architecture Visual Arts, while employed with Sony Pictures. including Gaetano Pesce, Donghia and AvroKO as for David Howell Design while also developing Furniture and Lighting Director. independent projects, most notably the New York City Yielding to his lifelong interest in design and based cafe Happy Bones as well as retail and residential fabrication, he then attended the University of An entrepreneurial focus drove Jeremy and Andrew to spaces. Toronto, School of Architecture, Landscape + Design, start Parts and Labor Design in 2009. Jeremy applies receiving a Masters in Architecture. Andrew returned a hands on approach to design and has fostered a In 2014, Danu joined the Parts and Labor Design team. to New York and joined the offices of award-winning value of considered detail and thoughtfulness within As Design Director, she is deeply involved in all aspects hospitality design firm AvroKO, leading hospitality the studio. of the firm, overseeing daily operations and projects projects from New York to Shanghai, in addition to alongside Andrew and Jeremy. their self-propelled projects. In 2009, he started Parts and Labor Design, with Jeremy Levitt.
5 Project Team
Danu Hassik Adriana Ciravegna Thomas Obeid Ariel (Ya-Wen) Yao Courtney Menu Alex Dilena Design Director Design & Brand Strategist Associate Designer Senior FFE Designer FFE Designer
Experience Experience Experience Experience Experience Experience
Parts and Labor Design Parts and Labor Design Parts and Labor Design Parts and Labor Design Parts and Labor Design Parts and Labor Design Design Director Design & Brand Strategist Associate Intermediate Designer Senior Designer FFE Designer Senior Designer 2018 - present 2015 - present 2015 - present 2019 - present 2018 - present 2014 - present Blacksheep, London Jeffery Beers International Parts and Labor Design Markzeff Parts and Labor Design Stolen Girlfriends Club Retail Design & Brand Strategist Interior Designer (2014-2015) Design Intern Interior Designer Design Intern Freelance Designer (2014) (2015 -2018) 2015 (2018-2019) (2018) Tihany Design Happy Bones Cafe, NYC Alexander Waterworth Interior Designer (2014) Education ALine Studio Education Freelance Designer (2013) Interiors, London Interior Designer Intern (2014) Luchetti Krelle Savannah College of Art (2015-2018) Parsons The New School David Howell Design Interior Designer (2010-2013) and Design Associates of Arts & Sciences Designer (2011 - 2013) Education Master of Fine Art (2015) Lauren & Chase Design Group (2018) The Campaign Palace Interior Designer Education KLC School of Design Senior PM (2008-2010) National Taiwan Normal (2013-2015) Mcgill University Interior Design (2015) University Bachelor of Arts in English Victoria University of Education BE | Division of Interior Design Education Literature (2014) Wellington, New Zealand Trinity College Dublin Department of Industrial Master of Architecture (2011) BA Hons History of Art and Design Center Enmore Education (2011) New York School of Recent Projects Architecture (2013) Graduate Diploma (2011) Interior Design Victoria University of Recent Projects MFA Interior Design (2013) Beacon Hill Hotel, Boston Wellington, New Zealand Recent Projects University of New South Wales Thompson Hotel, DC Bachelor of Design (2009) Bachelor of Commerce, Thompson Hotel, Denver University of Calgary Thompson Hotel, Denver Beacon Hill Hotel, Boston Marketing and Hospitality Evelyn Hotel, NY BA Art History (2009) Tops Diner, NJ Recent Projects Thompson Hotel, Denver (2001) Frye Boots, NY Memphis Autograph Collection Thompson Hotel, DC Thompson Hotel, Nashville Recent Projects Eaton Workshop, DC Eaton Workshop, DC Schulson Restaurants Recent Projects Walnut Street Cafe, PA Evelyn Hotel, NY Evelyn Hotel, NY Bentonville Hotel, Arkansas Angeline, MGM, NJ Thompson Hotel, Denver Pacific Standard Time, Chicago Thompson Hotel, Denver Google Cambridge Google, Cambridge MA Bentonville Hotel, Arkansas Thompson Hotel, D.C Memphis Autograph Collection Memphis Autograph Collection Thompson Hotel, Nashville Courtyard by Marriott The Grey, Austin Pacific Standard Time, Chicago Time Out Market, Brooklyn Googel, Cambridge + LA Schulson Restaurants Eaton Workshop, DC Misha, NYC Blender Workspace, NY American Copper Buildings, NY LALA Noodle Bar, Las Vegas Viale Dei Romani, Los Angeles Scampi, NY Walnut Street Cafe, PA Angeline, MGM, NJ 6 Awards & Press
Awa r d s Press
• James Beard Awards 2019 – Outstanding Restaurant Design - Pacific Standard Time, Chicago • Architectural Digest • AHEAD Americas 2019 - Eaton Workshop, Wellness Center, DC • Dezeen • AHEAD Americas 2019- Finalist - Eaton Workshop, American Son, DC • New York Times • Surface Travel Awards 2019- Finalist - Evelyn Hotel, New York • Frame Magazine • Surface Travel Awards 2019- Finalist - Pacific Standard Time, Chicago • Forbes • Surface Travel Awards 2019- Finalist - Benno, The Evelyn Hotel, New York • Vanity Fair • Interior Design Magazine ‘Best of Year’ – Finalist Hotel Dining – American Son, Eaton Workshop, DC • Vogue • HD Awards 2019 - Finalist - Pacific Standard Time, Chicago • Elle Décor • HD Awards 2019 - Finalist - American Son, Eaton Workshop, DC • Wallpaper* Magazine • Jean Banchet Awards 2019 – Best Restaurant Design - Pacific Standard Time, Chicago • Bon Appetit • NYCxDESIGN Awards - Restaurant Design - Scampi, New York • Boutique Design • Interior Design Magazine ‘Best of Year’ – Finalist Co-Working Space – Blender Workspace, New York • Surface Magazine • Interior Design Magazine ‘Best of Year’ – Finalist Urban Chain Hotel - Thompson Nashville • Departures Magazine • AHEAD Americas Awards, Urban Hotel New Build, 2017 - Finalist - Thompson Nashville • Hospitality Interiors • Eater “Best Restaurant in America 2017” – The Grey in Savannah, Georgia • Hospitality Design Magazine • Eater “Best Restaurant Design” – Walnut Street Cafe, Philadelphia • WWD • Hospitality Design, Finalist - Guestroom Design Lifestyle Hotels, 2017 - Thompson Nashville • Food & Wine • Hospitality Design, Finalist - Public Space Design Lifestyle Hotels, 2017 - Thompson Nashville • Eater • Surface Travel Awards, Finalist - Bar, 2017 - LA Jackson, Nashville • Interior Design Magazine • Gold Key Awards, Finalist - Fine Dining, 2017 - Steadfast, Chicago • Grub Street • James Beard finalist for ‘Most Outstanding Restaurant Design 2015’ -The Grey in Savannah, Georgia • New York Spaces • Bon Appetit Magazine “Best Restaurant Design of 2015” - The Grey in Savannah, Georgia • Restaurant Development + Design • 2015 Hospitality Design Magazine “Special Judges Award for Fine Dining” - The Grey in Savannah, Georgia • Hotel Management • 2016 Historic Preservation Award - The Grey in Savannah for the Historic Savannah Foundation • Hotel Business Design • 2013 Travel + Leisure’s Best Restaurant Design - Honorable Mention - Atera, New York • Time Magazine • Esquire Magazine’s Best New Restaurant of 2013 - Runner Up - The Elm, New York • 2012 Hospitality Design Magazine Finalist for “Best Restaurant Design” - Atera, New York • 2012 Wave of the Future Award by Hospitality Design Magazine for Rising Stars in the Industry
7 Current & Past Clients
Clients
AJ Capital Starwood GFI Capital The Berger Company JP Concepts Jonathan Benno Thompson / Commune Hotel Group Plan Do Se KHP Capital Partners Hotel Real Estate Union Square Hospitality Group / Danny Meyer Atera Scape Marcus Samuelsson Group Le Royal Meridian Dubai RXR Realty WeWork Ford Fry Atlanta Schulson Collective The Grey Savannah Brooklyn Fare Wright Investments MGM Hotels and Casinos 9MMedia Continental Real Estate Rosewood Hotels Hong Kong Samba Brands Management Alex Stupak Fairmont Hotels and Resorts Empire Stores Brooklyn Boston Properties Michael Symon Restaurants Midtown Equities MM88 Florida Keys The Sands Hotel Group Las Vegas Borgata Hotel and Casino Atlantic City Hugo Enterprises, Omaha Blender Workspace 50 Eggs T2 Old No. 77 Hotel Beauty and Essex Time Out Market Triumph Hotel Group Ward 3 Marriott Invest Hospitality Saison San Francisco Magellan Development Group Provenance Hotel Group One Off Hospitality Group The Grey Market GB Lodging The Frye Company Vivali / Round Hill Capital The Fifty50 Hospitality Group Geolo Capital Google Kimpton Hotel Group Eaton Hotels / Langham Hospitality Group The Working Group Rockbridge Development Group Brandywine Realty Trust
8 Our Process
Our Process
01 02 03 04 05
Concept Schematic Design Construction Construction Development Development Development Documentation Administration
PLD will establish a thorough This is where the shared PLD will begin formal PLD will finalize all During the construction understanding of the brand, vision comes to life in documentation in documentation of scale process PLD will work the market context and establishing a true design. development of scale plans, plans, elevations, details, alongside and support needs of the target audience PLD will translate the elevations, details, specs and specs and schedules. This owner’s consultants and in order to define a clear and conceptual inspirations to schedules. This will include will include critical interior contractors. Our primary role considered design direction. reality using 3D modeling critical interior details that details that are integral to the will be to review progress PLD will explore many ideas and photo-realistic rendering. are integral to the design design intent of the project, of the build for both quality about the overall experience Critical client feedback intent of the project. The as well as millwork details for control and maintaining and design of the space, and and initial consultant set of deliverables may be all built-in elements. The set overall design intent. Our establish a shared vision for coordination efforts used for preliminary pricing of deliverables will be used dedicated involvement the project through initial are key in establishing in coordination with client’s for final bid and construction during construction is programming exploration final arrangements of consultants. of the project. integral to the success of the and inspirational imagery. programmatic elements. project.
9 Relevant Projects
Maialino Mare Thompson DC
Client: Geolo Capital Contact: Brad Nicholls Location: Washington DC Year: 2020 Category: Hotel Role: Interior Design
The hotel’s signature restaurant, Maialino Mare, from Union Square Hospitality Group is a coastal sister to the original Maialino in New York City. Focusing on seafood-forward pastas and other seasonally-inspired dishes. The design reflects a nod to Italian tradition but is rooted in the local metropolitan, modern setting and community. The Roman- style trattoria encompasses both a modern sensibility and traditionally applied moments such as the high wainscot and the artwork collections adorning the walls. The design references a seaside connection that is not only inspired by the cuisine but the subtle nautical cues from the architecture and the location near the waterfront of the historic Navy Yards.
10 1 2
Key
Maialino Mare
1 . Dining 2 . Dining Booth 3 . Bar 4 . Dining 5 . Custom Lighting 6 . Detail 7. Coffee Bar
3 4 7
5 6
11 Relevant Projects
Pacific Standard Time
Client: One Off Hospitality | Underscore Hospitality Contact: Erling Wu-Bower - [email protected] Location: Chicago, IL Year: 2018 Category: Restaurant Role: Interior Design
Pacific Standard Time is a coastal California-inspired eatery in Chicago’s River North neighborhood. The concept transports a residential West Coast vibe to the Windy City. With a focus on highlighting the menu and market-driven fresh ingredients, the design connects the guest with the food preparation by bringing them as far into the kitchen as possible. The idea of the domestic chefs table and the intimacy of food preparation is at the heart of this project.
12 1 2
Key
Pacific Standard Time
1 . Entrance 2 . Open Kitchen 3 . Custom Furniture Detail 4 . Custom Lighting Detail 5 . Dining 6 . Dining 7. Dining
3 5 6 7
4
13 Relevant Projects
American Son
Client: Eaton Workshop | Pacific Eagle Contact: Katherine Lo - [email protected] Tanner Campbell - [email protected] Location: Washington DC Year: 2018 Category: Hotel F&B, Public Spaces, Wellness
The ethos behind Eaton Workshop, a global brand merging hospitality with progressive social change, inspired the design of multiple spaces within the hotel that emphasize community through shared experiences and participation. Eclectic in nature, the design in each venue encompasses a sense of individuality, but together creates a cohesive and multi-layered social experience. American Son reimagines modern-day American cuisine and epitomizes what it genuinely is: a melting pot of diverse cultures. The design is a reflection of this notion by integrating a diverse program of art, décor and design to establish a venue that showcases the natural cohesion spurred by a synthesis of perspectives.
14 1 2
Key
American Son
1 . Entrance 2 . Dining 3 . Lounge Detail 4 . Bar 5 . Custom Lighting Detail 6 . Custom Lighting Detail 7. Custom Furniture Detail 3
4 5 76
6
15 Relevant Projects
The Grey
Client: John O. Morisano Contact: John O. Morisano - [email protected] Location: Savannah, GA Year: 2015 Category: Restaurant Role: Interior Design
PLD worked alongside John O. Morsiano and chef Mashama Bailey to restore a dilapidated historic Greyhound bus terminal that had been abandoned for 12 years. The exisitng footprint determined the layout of the restaurant while its history and previous function inspired the design elements throughout. The old diner became the magical little bar at the front, with the counter now at bar-, rather than lunch- counter, height. The main space—the waiting hall—became the dining room. The space that feels trendy but timeless, gesturing toward the past while creating something truly original.
16 1 2
Key
The Grey
1 . Booth Dining 2 . Dining 3 . Dining 4 . Custom Lighting Detail 5 . Custom Lighting Detail 6 . Entrance
3 5 6
4
17 Relevant Projects
Atera
Client: Jodi Richard Contact: Jodi Richard Location: New York, NY Year: 2012 Category: Restaurant & Bar Role: Interior Design
Atera honors the poetry of nature and creativity in pursuit of an immersive dining experience. PLD’s design concept was inspired by Chef Lightner’s process and execution of his modern, organic and artistic dishes. Parallels between the design and the cuisine exisit among unexpected relationships between materials and elements. Custom furniture and lighting contain organic hand- made components, bound and refined by intricate metal framework. The open kitchen at the heart of the space connects guests driectly with the food and enhances the theatrical nature of the menu.
18 1 2
Key
Atera
1 . Custom Lighting 2 . Kitchen Dining 3 . Kitchen Dining 4 . Custom Millwork 5 . Green Wall Lighting 6 . Dining
3 4 5
6
19 Relevant Projects
Viale Dei Romani, Kimpton LA
Client: Casey Lane | Kimpton Hotels | KHP Capital Contact: Dane Patunoff - [email protected] Location: Los Angeles, CA Year: 2018 Category: Restaurant & Bar Role: Interior Design
As part of the Kimpton La Peer Hotel, PLD created a 140- seat restaurant offering indoor and outdoor dining. The design evokes the daytime luxury of Hollywood paired with a Meditterranean ambiance that permeates the upscale space and mirrors the restaurant’s Positano roots. A custom host stand crafted from a mosaic of mirror and wood welcomes visitors while the adjacent bar is appointed with prismatic shelving and brass detailing reminiscent of Art Deco jewelry. Custom lighting throughout allows the restaurant to transition seamlessly from day to night making it a true all day destination.
20 1 2
Key
Viale Dei Romani
1 . Dining 2 . Bar and Dining 3 . Banquette Dining 4 . Exterior Signage 5 . Banquette Dining 6 . Custom Bar Stool Detail
3 4 6
5
21 Relevant Projects
Steadfast
Client: KHP Capital Partners Contact: Dane Patunoff - [email protected] Location: Chicago, IL Year: 2017 Category: Restaurant Role: Interior Design
The goal for Steadfast was to create a design that offers a fresh perspective on the building’s historic, classical revival architecture while also celebrating the culinary spirit of the menu - new American with a Mediterranean and Portugese twist. Each layer and design detail within the space seamlessly weaves old functions with new to preserve the building’s original structure. Integrating custom-built components with original elements, the opulent space includes separated dining areas each boasting its own vibe. The richness of the space comes through in the layering of materials, both in varying textures and in color palette. Custom lighting, furniture and interior detailing complement the overall aesthetic as well as the building’s history.
22 1 2
Key
Steadfast
1 . Bar 2 . Banquette Seating 3 . Dining 4 . Bar 5 . Reception 6 . Custom Furniture Detail 7. Custom Lighting Detail
3 5 6 7
4
23 Relevant Projects
Scampi
Client: PJ Calapa Contact: PJ Calapa - [email protected] Location: New York, NY Year: 2018 Category: Restaurant & Bar Role: Interior Design
Designed by PLD, Scampi is an Italian eatery in Manhattan’s Flatiron district. The 3,000-square-foot restaurant seamlessly combines soft hand-applied plaster detailing, textured pale woods and gestural imperfections embodying a seaside Mediterranean feel with clean and geometric architectural details gleaning inspiration from post-modern Italian design.
24 1 2
Key
Scampi
1 . Banquette Detail 2 . Bar 3 . Bar and Dining 4 . Banquette Dining 5 . Signage 6 . Custom Bar Stool
3 4 6
5
25 Relevant Projects
Customization & Craftsmanship
Our foundation and ethos behind PLD is one of makers, we apply this philosophy to most every project, at all scales. We believe that those details which are tangible create meaningful connections and are what people can identify with and resonate with on both a conscious and subconscious level.
Each project places a heavy emphasis on custom furniture, decorative lighting, millwork and finishes. Utilizing techniques such as cast or blown glass, metalwork using various alloys, woodworking, upholstery, ceramics and other mixed media. These fundamental practices are what motivates us and enables us to create a totally unique and ownable product for each brand and partner that we work with.
26 1 2 3 4
Key
Custom Pieces
1 . Bar cart (Atera) 2 . Armchair (Time Out Market) 3 . Pendant (Walnut Street Cafe) 4 . Wall Sconce (Thompson Nashville) 5 . Chandelier (The Grey) 6 . Chandelier (Morisano Residence) 7. Sofa (Eaton Workshop) 8 . Pendant and Wall Sconce (PST) 9 10 9. Armchair and Lighting (Thompson DC) 1 0. Table Lamp (PST) 11. Credenza (Evelyn Hotel) 12. Pendant (Scampi) 13. Sofa (Thompson DC)
5 8
11 12 13
6 7
27 Thank you
5 E. 19th St, 2nd Fl New York, NY 10003 pldnyc.com
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