TASTE

Welcome to A City for Food & Drink SUCCESS

“My economic action plan identified food and drink, the Leicester has a diverse and growing food & drink sector creative industries and new innovation and technology that employs over 4,500 people. It is the second largest businesses as priority sectors for the Leicester economy. manufacturing sub-sector in the city’s economy. Between Each has been growing but we knew that there was 2009-2013 when many other industries were forced to scope to do more. Successful businesses are spread across the city but each sector also has a natural contract, food and drink employment in Leicester expanded geographical focus and we have concentrated our 24% by 24%, creating more than 850 new jobs. business support and targeted our physical investment into those priority locations, which we have described Growth in the sector between 2009-2014. The city is home to international brands The sector is also enhanced by university as Business Investment Areas. and major employers such as Walkers research that is driving food technology,  and Samworth Brothers as well as smaller food safety and nurturing the next manufacturers that are market leaders in generation of talent. This document highlights the contribution that Food snacks and ethnic foods. and Drink are making to the city economy, tells the Leicester City Council has recently invested stories ofsome successful companies who are already The food and drink sector in Leicester is highly in a dedicated food park to support the diverse, supporting the retail, catering, leisure development of SMEs in the sector. Leicester here, describes theinvestments that have been made and tourism sectors alongside packaging, Food Park will spearhead innovation, provide over the past few years andflags up some of the labelling, production and many other industries specialist business support to companies and that support the manufacturing process. facilitate knowledge transfer across the exciting opportunities that remain. Italso shines a supply chains. light on the many reasons why Leicester is a great place to live and do business.”  Sir Peter Soulsby, City Mayor. 4.5k

People employed in the food and drink sector in Leicester.

3 GROWING

Leicester is home to some of the leading Samworth Brothers is a fourth generation Food Attraction Ltd manufactures over family owned business and leading supplier 400 different food products including snacks, food and drink companies in the country of premium quality chilled and ambient food canapés, main meals and accompaniments. including pies, , sausages, ready The business initially gained a strong representing innovation in product meals, cakes and desserts.The company reputation providing canapes to high profile manufacturing in the mainstream and employs over 8000 people in , customers including Harrods and Selfridges. and the North West and has a With increasing demands, the business ethnic and snack food markets. turnover in excess of £750m. diversified into high quality and varied ready meals, expanding to new BRC-accredited Samworth Brothers win many prestigious premises and broadening its customer base. national awards, reflecting the excellence of Recently Food Attraction launched the their products, people and services within the ‘Naanster’ - a hand-held microwavable food industry. curry in a naan.

Leicester’s progressive ideals and strong tradition of learning match the organisation’s own culture, and have enabled the business to adapt and prosper in changing market places, demonstrating continued resilience for the future. “The rich heritage of the region’s market towns are very relevant to the business; the quality, work ethos and dedication of the region’s people are a key reason why we have continued to invest strongly in Leicester and £1bn encourage our staff to realise their full potential.”   Lindsey Pownall, Group Chief Executive, Samworth Brothers. Samworth Brothers’ turnover, based in Leicester.

“Leicester has made quite a reputation for itself in the food sector. It’s got great business support, in terms of personal networks, government funded initiatives and the various food forums. Skilled labour is available in abundance and we’ve been able to access help in upskilling these staff.”  Jake Karia, Managing Director, Food Attraction.

5 Just Egg Ltd is an award-winning RoyalTea Ltd blends and packs dry powdered manufacturer of hard boiled eggs and egg beverages including instant chai premix. It mayonnaise-related products, supplying major owns the brand “Royal Chai” and also provides retailers, makers and the pickling private label facilities for other chai brands trade amongst others. The company currently in the UK and Europe. The company initially boils between 1.2-1.5 million eggs each week manufactured Royal Chai in India and imported and manufactures around 15-20 tonnes of and distributed it throughout the UK. In 2012 egg mayonnaise. Dedicated to quality and once the product had proved its success innovation, Just Egg Ltd worked with the iNet and having identified a strong UK demand, and a leading supermarket to develop award- Royaltea moved its manufacturing facilities winning packs of ready-to-eat hard-boiled from India to the UK. RoyalTea Ltd now sells eggs, now stocked in many convenience stores. products to various B2B customers and direct to the public, as well as Tesco, ASDA Once generating over 30 tonnes of (March 2015 onwards), wholesalers and 100 eggshell waste every month to landfill, the independent grocers throughout UK. company collaborated with the University of Leicester and the iNet to recycle that waste into a range of materials, from plastic packaging to complex protein products for the pharmaceutical industry. It has recently received funding to build a unique, bespoke egg shell recycling plant – the first of its kind in Europe which will not only provide useful products from the waste but save the company thousands in landfill costs.

7 DEVELOPMENT

Leicester’s £5.8m Food Park is providing space for existing food and drink businesses to grow and will create dozens of new jobs.

The units in the park are food grade premises As well as making provision for smaller and that already meet British Retail Consortium medium size businesses the Council has also (BRC) standards enabling tenant businesses been working closely with larger firms in the to invest in value-adding activities such as sector. Samworth brothers have expanded into innovation, marketing and production. It is a a new 100,000 sq ft factory as part of Phase 1 managed site, providing security, maintenance of the Council’s Ashton Green development. and low operating costs. It is managed by The Chamber of Commerce. Via the work of the Leicester and Leicestershire Enterprise Partnership (LLEP), The park is located in Hamilton to the north- significant grants from the government’s east of the city. It is a 19,250 square feet facility regional growth fund have also been targeted that has nine units ranging in size from 1-5,000 at major food and drink firms such as Universal sq ft offering flexibility for food and drink Flexible Packaging, FGS Ingredients and manufacturing businesses to grow. Cofresh, enabling them to invest and grow.

Opportunities exist at the food park site to build a further 60,00 sq ft of bespoke food grade units. The demand for the new units at the food park has been so strong that the Council is already considering other locations for a future phase of development. A607 A6 A46

A50 A563 Food Park Alassala is a leading producer, importer, exporter and distributor of organic Moroccan Argan Oil products for both the food and A563 beauty sectors. The company is one of the first CITY tenants to move into the food park. CENTRE A47 M1 A563 “The business is going forward and we are  expanding and this unit offers us the space and modern facilities we need. Moving into Leicester Food Park will give us more credibility.” A6 A563 M69 Azzelarab EL Alaoui, Managing Director, Alassala. £5.8m

Investment in food park. 9 SUPPORT

Businesses can benefit from ongoing support to grow their business. The Food and Drink Forum and Chamber of Commerce work closely with Leicester City Council to support the wider sector and provide technical and business assistance.

Access to technical knowledge, funding and Benefits for Leicester Food Park tenants: generic business support including: • ICT infrastructure • Assisting with new product development • Easy access from food park to national • Achieving food standards accreditation motorways (SALSA/BRC) • Being part of a local network of businesses • Production up-scaling providing networking, collaboration and upskilling opportunities. • Legalities around food and drink regulations and statutory requirements • Help for successful tenant businesses to find ‘grow on space’ that accommodates their • Financial management growth ambitions.

• The Park’s BREEAM standards maximise environmental efficiency in business operations.

“Leicester Food Park is a unique proposition because of the specifications that all of the units are built to and the on-site advice and support from organisations like the Chamber and the Food and Drink Forum which businesses based here can access.”   Scott Knowles, Deputy Chief Executive, East Midlands Chamber.

11 SKILLED

Leicester is home to a skilled and diverse workforce supported by outstanding higher education institutions, a strong further education sector and effective workforce development programmes.

1% The presence of excellent universities provides Collaborative research projects on how people the city with a significant competitive perceive ‘local food’ and how microbreweries advantage, in terms of expertise, international are changing the local drinks market have also The University of Leicester is ranked in the links, research and a combined total of over proven valuable to companies in the branding top 1% of universities in the world. 50,000 students. and positioning of their products. (Times Higher Education World University Rankings 2014-15) The University of Leicester is ranked in the top De Montfort University (DMU) is one of 1% of universities in the world and has strong Britain’s top 20 universities for successful links with the food and drink sector which graduate start-ups. DMU has forged national have resulted in innovations and cost savings and international collaborations with for many companies. Companies can tap into commercial organisations, industry specialists its expertise and, through funded schemes, and funding bodies in the food and drink embed high-calibre graduates in their industry. These partnerships range from business to help develop innovative large multi-nationals, such as DMU’s bespoke products or services. Foundation Degree in Business Management, tailor made for KFC, to small local businesses. University partnerships have helped the European Safety Board’s (ESB’s) develop a The city has excellent further education 2500 powerful web app for its Navitas system to colleges and progression rates to higher monitor fridge and freezer temperatures; education are high. Leicester College is one of and Leicester company Just Egg to make the largest in the UK with more than 27,400 IT graduates every year from efficiency savings through recycling egg learners, is a member of the National Skills University of Leicester, DMU shells into plastics. Academy for Food and Drink and a food and Loughborough. manufacturing champion for bakery.

“Outstanding.”  Leicester College Ofsted result in 2011. 2763

New apprenticeship starts in Leicester 2012/13. 13 LIVING

Whatever you enjoy doing, Leicester has a lot to offer with a vibrant cultural scene, thriving retail centres and leisure facilities.

• The city boasts the largest covered market • In October 2014 our King Richard III Visitor in Europe, the largest Caribbean carnival in Centre won the British Guild of Travel Writers the UK outside London, the largest Diwali Award for ‘Outstanding New Tourism Project’ celebrations outside of India and the largest and in January 2015 was named as one of comedy festival in the UK – Dave’s Leicester the world’s top 25 hottest new attractions for Comedy Festival. 2015 by travel guide Lonely Planet.

• Theatre and cinema-goers will enjoy • The National Space Centre is the UK’s largest Phoenix arts cinema and Curve, one of the attraction dedicated to space exploration UK’s leading producing theatres, achieving and space science. widespread critical acclaim, attracting audiences from across the UK and beyond. • Leicester has a strong sporting history and is host city for the Special Olympics and the • Leicester is one of the UK’s top 10 retail 2015 Rugby World Cup. destinations. The Highcross shopping centre boasts hundreds of shops and restaurants • Leicester is located on the edge of the including the flagship John Lewis store, a National Forest, with beautiful countryside 12-screen cinema and luxury apartments. just minutes from the city centre.

25

Richard III Visitor Centre in top 25 hottest new attractions. (Lonely Planet 2015)

15 INVEST

Leicester has been voted as one of the best UK cities in which to do business.

• Compared with London and many other • Leicester has a dedicated service that UK cities Leicester has a remarkably low works alongside potential inward investors. operating cost per head. Relocating to Our support can help businesses to find the Leicestershire saves on average £12,000 right premises, talk to the right people, per employee per year. locate and recruit the right staff and provide all the background information • Leicestershire has the largest economy in and contacts to help make the right the East Midlands, estimated to be worth commercial decisions. £19 billion. £12k • Leicester was recently ranked in the top • There is a diverse workforce of over 1 million 10 places to start up a business in the UK, within a 45 minute radius, and over 2.4 heralded as the ‘startup capital of the East Average savings to businesses million consumers living within an hour’s Midlands’ [startups.co.uk.] per employee per year when drive time. relocating to Leicester. • Leicestershire ranks top amongst • Leicester’s residents speak over 70 Britain’s best areas for bringing up a family. languages and 30% are of south Asian The cost of living is low with affordable heritage, which have allowed the city to housing and one of the lowest house prices develop strong links with major growing to income ratios in the UK. The city and economies, including India and China. county also boast excellent schools, colleges and universities.

17 CONNECT

The Food and Drink Sector is one of four NEWCASTLE UPON TYNE business investment priorities in Leicester: Located right in the centre of England, Leicester is 4 HRS • Creative Industries progressive, enterprising and ambitious. • Innovation and Technology • Leicester City Centre

• Leicester is one of the best-connected cities in the country.

• 4 national motorways are within 30 minute’s drive. LIVERPOOL • Direct rail link to London and Eurostar. 3 HRS LEEDS 2 HRS • 3 international airports are within a 40 minute drive. MANCHESTER 2 HRS • East Midlands Airport is the 2nd largest freight handling airport in the UK. NOTTINGHAM 40 MINS

BIRMINGHAM 3 INTERNATIONAL Time to major cities: 1 HR AIRPORTS 4 NATIONAL • North: Nottingham, 45 mins MOTORWAYS Sheffield 1.5 hours 30 MINS 123 4 LEICESTER HOUR HOURS HOURS HOURS • West: Birmingham 1 hours WORKFORCE OF 2.4M CONSUMERS OVER 1M WITHIN • East: Cambridge 1.5 hours WITHIN 1 HR 45 MINS For more information • South: London 1 hour, Paris 4 hours To find out more about how Leicester can support you to set up and develop your LONDON business in the city or information regarding 1 HR CARDIFF other Business Investment Areas, please 3 HRS OXFORD CAMBRIDGE contact our dedicated Economic 1.5 HRS 1.5 HRS Development Team at:

[email protected] BRISTOL LONDON 2.5 HRS 2 HRS

This brochure and many of the projects it references have 22M been made possible CONSUMERS LEICESTER 22m WITHIN 3 HRS by financial support from the European LONDON Regional Development Consumers within 3 hours. Fund (ERDF).

PARIS BRUSSELS 4 HRS Some images in this document were provided by Leicester Shire Promotions. Design: www.northbound.co.uk 19