The Production Bottling and Packaging of Drinks
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You’re welcome to visit us at www.tetrapak.com/cuts Tetra Pak, , PROTECTS WHAT’S GOOD, Tetra Therm and Tetra Vertenso are trademarks belonging to the Tetra Pak Group. 15.53 Soft Drinks Internationa l – October 2011 ConTEnTS 1 news Europe 4 Africa 8 Middle East 12 The leading English language magazine published in Europe, devoted exclusively to the Asia Pacific 16 manufacture, distribution and marketing of soft drinks, fruit juices and bottled water. Americas 20 Ingredients 24 Balanced And Prolonged features Energy 48 Juices & Juice Drinks 28 The latest research from Beneo provides Developing Markets 40 valuable insight for functional beverage Energy & Sports Drinks 30 Rapid changes in the demographics of developers, according to Tim Van der developing markets may be particularly Schraelen. Waters & Water Plus Drinks 32 important for sports drinks, reports Carbonates 34 Richard Haffner. Reformulating For Success 50 Adult 36 Peak Performance 42 Anne Barry takes a look at some options for Beverages fortified with soy protein can calorie reduction in beverages, whilst Teas 38 improve endurance, writes Kimberly J. retaining original taste. Decker. Process 58 Natural, Calorie-Free Optimising Potential 44 Sweetness 52 Packaging 60 L-carnitine can support consumers in Ah ead of the eagerly anticipated EU their exercise by delaying the onset of Environment 63 approval of stevia-based sweeteners, Wild fatigue and speeding up recovery, says introduces its sugar substitute, Sunwin. People 66 Adriana Williams. Events A New Era 54 68 Building Muscle Significant investment by the carton Strength 45 industry is making it easier for consumers Bridget Holmes analyses how hydrolised to recycle, writes Richard Hands. regulars whey protein improves muscle protein synthesis. Comment 2 Meeting Sustainable Packaging Demands 55 BSDA 33 Whey Protein 46 New technologies for PET can help A new study has shown the ability of reduce energy and improve recyclability, From The Past 69 whey protein to improve bodyweight and according to Zach Crawford. composition, reports Mark Neville. Bubbling Up 70 Recycling On-The-Go 56 Buyers’ Guide 71 The ‘Every Can Counts’ programme continues its success in providing sup - Classified 73 port for can recycling. Front Cover: ©Francesco Ridolfi (from Bigstockphoto.com) www.softdrinksinternational.com 2 CoMMEnT Soft Drinks Internationa l – October 2011 Published by ASAP Publishing Limited Editor Philip Tappenden News Editor Annette Sessions Correspondents: EUroPE Gerard o’Dwyer Size matters Lubomír Sedlák Bernadette Tournay The autumn's seasonal exhibition/conference season is well underway against the ASIA & PACIFIC backdrop of further turmoil in the developed world's economies. Growth is Kelvin King T. C. Malhotra stagnating and there are fears of a double-dip recession in America and Europe. It seems that a sustained and viable recovery is some years away. For the soft drinks AMErICAS industry, a poor summer in Europe has not helped. richard Davis Politicians of all persuasions are telling us that we are going to be feeling the Market Analyst pinch for some time to come. Belts will continue to be tightened. richard Corbett It's become evident that producers are making their beverages more affordable by downsizing their package size in response to the considerable challenge of rising raw ingredient and packaging costs. Thus, in the UK, former one litre Annual Subscription Rates (inc. postage) cartons of innocent smoothies are now 750ml; Britvic has introduced a new 250ml EU Member State: £110, €150 size in multipack whilst in the US Coca-Cola has just announced that it is rest of World: £125, €170, $200 “providing a more affordable price point for the popular 7.5oz mini can to expand Individual copies: £15, €20, $27 consumer's options for enjoying their favourite Coca-Cola beverage.” An 8-pack of Coca-Cola mini cans will cost less than US$3. This makes the per can cost Subscription Enquiries comparable to that of the 12 oz can fridge pack for most of the year. Coca-Cola also Soft Drinks International says a new 12.5oz PET bottle will soon become available. Po Box 4173, Wimborne BH21 1YX, UK At a time of austerity consumers are wanting honest, value for money, Tel: +44 (0)1202 842222 beverages. There is nothing wrong with reducing the pack size by some 25%, Fax: +44 (0)1202 848494 unless consumers are being disingenuously hoodwinked. Clarity on pack size and E-mail: [email protected] cost is called for. Packaging has never been more important: environmental and sustainability Editorial - News considerations (lightweighting, recyclability, forest stewardship), adherence to A & S Editors labelling guidelines, especially when it comes to nutritious and health claims, 5 Gloucester Street, Faringdon, oxon. Sn7 7JA, UK traffic lights and GDAs and, above all, a stand out on shelf presence is a Tel: +44 (0)1367 241660 demanding brief for designers. E-mail: [email protected] Innocent has been an innovator when it comes to design and admired for its original quirky, distinct brand identity. Such has been the success of the smoothie Editorial - Features company's image, or 'personality' that it has been mirrored by others. However, in Soft Drinks International these straightened times, the innocent look could be at risk of becoming past its Po Box 4173, Wimborne BH21 1YX, UK own ' sell by date'. A new blog Wackaging has highlighted that consumers are Tel: +44 (0)1202 842222 becoming irritated with 'chummy' packaging. Brand designers should take note. Fax: +44 (0)1202 848494 E-mail: [email protected] Advertisement Sales Soft Drinks International Po Box 4173, Wimborne BH21 1YX, UK Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 E-mail: [email protected] Middle East Representative Valentina Lotfy Tel: +971 503059019 E-mail: [email protected] US Representative Soft Drinks International (1997), formerly Soft Drinks Management International (1988), richard Davis Tel: +1 479 963 6399 was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & E-mail: [email protected] Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873). © 2011 ASAP Publishing Limited The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written permission of the publishers. Whilst every effort is made to ensure that the information contained in S oft Drinks International is ISSn - 1367 8302 accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such www.softdrinksinternational.com names are not registered trademarks. Soft Drinks Internationa l – October 2011 Late Bulletin 22nd-26th November Fraser and Neave (F&N) has said that it will look to expand 2011 its regional presence and brand portfolio following the end of its partnership with The Coca-Cola Co . F&N has held a fieramilano Rho - Italy contract with Coca-Cola for the past 75 years, through which F&N bottled and sold Coca-Cola's drinks in Malaysia, while opening time 9.00-18.00 Coca-Cola did the same for F&N in Singapore. However, the pavilions 9-11-13-15 two firms officially ended their partnership last week, after Coca-Cola decided back in 2009 not to extend its contract further with the Singapore-based firm. Parmalat has denied reports that it is looking to sell its fruit-juice unit Santal . Italian business daily Il Sole 24 Ore said th in an unsourced report that Parmalat was mulling the sale of 24 Santal for around €200million (US$264million). However, the Italian dairy and juice maker moved to deny the reports this morning. "Parmalat communicates that the news published today on the Italian newspaper Il Sole 24 Ore related to the possible divestment of the Santàl assets is completely unfounded," the company said in a statement. Campbell Soup Co has launched an advertising campaign in the US for its V8 brand, featuring actor Jackie Chan. Using the tagline, "Could've Had a V8", the campaign will comprise of two television advertisements, the firm said. The first – 'Balcony' – aired yesterday, featuring Campbell's V8 vegetable juice range. A second advert – 'Sidewalk' – will follow, featuring the V8 V-Fusion smoothie range. PepsiCo has said it will launch its 'PepsiCo10' programme, which aims to give ten emerging technology companies an opportunity to work with the soft drinks company, into the emerging markets. PepsiCo launched the programme in the US last year, followed by Europe in June. However, the company said that it will now look to the emerging markets next year in INTERNATIONAL ENOLOGICAL AND a bid to extend the programme further. BOTTLING EQUIPMENT EXHIBITION Pacific Water & Drinks (HK) Group has completed the acquisition of China Water & Drinks for an undisclosed sum. Icelandic Water Holdings-owned Pacific Water, said that the purchase will allow it to capitalise on opportunities in the SIMEI Chinese markets.