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15.53 Soft Drinks Internationa l – October 2011 ConTEnTS 1 news

Europe 4 Africa 8 Middle East 12 The leading English language magazine published in Europe, devoted exclusively to the Asia Pacific 16 manufacture, distribution and marketing of soft drinks, fruit and bottled water. Americas 20

Ingredients 24 Balanced And Prolonged features Energy 48 Juices & Drinks 28 The latest research from Beneo provides Developing Markets 40 valuable insight for functional beverage Energy & Sports Drinks 30 Rapid changes in the demographics of developers, according to Tim Van der developing markets may be particularly Schraelen. & Water Drinks 32 important for sports drinks, reports Carbonates 34 Richard Haffner. Reformulating For Success 50 Adult 36 Peak Performance 42 Anne Barry takes a look at some options for Beverages fortified with soy protein can calorie reduction in beverages, whilst 38 improve endurance, writes Kimberly J. retaining original taste. Decker. Process 58 Natural, Calorie-Free Optimising Potential 44 Sweetness 52 Packaging 60 L-carnitine can support consumers in Ah ead of the eagerly anticipated EU their exercise by delaying the onset of Environment 63 approval of stevia-based sweeteners, Wild fatigue and speeding up recovery, says introduces its substitute, Sunwin. People 66 Adriana Williams. Events A New Era 54 68 Building Muscle Significant investment by the Strength 45 industry is making it easier for consumers Bridget Holmes analyses how hydrolised to recycle, writes Richard Hands. regulars whey protein improves muscle protein synthesis. Comment 2 Meeting Demands 55 BSDA 33 Whey Protein 46 New technologies for PET can help A new study has shown the ability of reduce energy and improve recyclability, From The Past 69 whey protein to improve bodyweight and according to Zach Crawford. composition, reports Mark Neville. Bubbling Up 70 On-The-Go 56 Buyers’ Guide 71 The ‘Every Can Counts’ programme continues its success in providing sup - Classified 73 port for can recycling.

Front Cover: ©Francesco Ridolfi (from Bigstockphoto.com) www.softdrinksinternational.com 2 CoMMEnT Soft Drinks Internationa l – October 2011

Published by ASAP Publishing Limited Editor Philip Tappenden News Editor Annette Sessions

Correspondents: EUroPE Gerard o’Dwyer Size matters Lubomír Sedlák Bernadette Tournay The autumn's seasonal exhibition/conference season is well underway against the ASIA & PACIFIC backdrop of further turmoil in the developed world's economies. Growth is Kelvin King T. C. Malhotra stagnating and there are fears of a double-dip recession in America and Europe. It seems that a sustained and viable recovery is some years away. For the soft drinks AMErICAS industry, a poor summer in Europe has not helped. richard Davis Politicians of all persuasions are telling us that we are going to be feeling the Market Analyst pinch for some time to come. Belts will continue to be tightened. richard Corbett It's become evident that producers are making their beverages more affordable by downsizing their package size in response to the considerable challenge of rising raw ingredient and packaging costs. Thus, in the UK, former one litre Annual Subscription Rates (inc. postage) of innocent smoothies are now 750ml; Britvic has introduced a new 250ml EU Member State: £110, €150 size in multipack whilst in the US Coca- has just announced that it is rest of World: £125, €170, $200 “providing a more affordable price point for the popular 7.5oz mini can to expand Individual copies: £15, €20, $27 consumer's options for enjoying their favourite Coca-Cola beverage.” An 8-pack of Coca-Cola mini cans will cost less than US$3. This makes the per can cost Subscription Enquiries comparable to that of the 12 oz can fridge pack for most of the year. Coca-Cola also Soft Drinks International says a new 12.5oz PET will soon become available. Po 4173, Wimborne BH21 1YX, UK At a time of austerity consumers are wanting honest, value for money, Tel: +44 (0)1202 842222 beverages. There is nothing wrong with reducing the pack size by some 25%, Fax: +44 (0)1202 848494 unless consumers are being disingenuously hoodwinked. Clarity on pack size and E-mail: [email protected] cost is called for. Packaging has never been more important: environmental and sustainability Editorial - News considerations (lightweighting, recyclability, forest stewardship), adherence to A & S Editors labelling guidelines, especially when it comes to nutritious and health claims, 5 Gloucester Street, Faringdon, oxon. Sn7 7JA, UK traffic lights and GDAs and, above all, a stand out on shelf presence is a Tel: +44 (0)1367 241660 demanding brief for designers. E-mail: [email protected] Innocent has been an innovator when it comes to design and admired for its original quirky, distinct brand identity. Such has been the success of the smoothie Editorial - Features company's image, or 'personality' that it has been mirrored by others. However, in Soft Drinks International these straightened times, the innocent look could be at risk of becoming past its Po Box 4173, Wimborne BH21 1YX, UK own ' sell by date'. A new blog Wackaging has highlighted that consumers are Tel: +44 (0)1202 842222 becoming irritated with 'chummy' packaging. Brand designers should take note. Fax: +44 (0)1202 848494 E-mail: [email protected]

Advertisement Sales Soft Drinks International Po Box 4173, Wimborne BH21 1YX, UK Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 E-mail: [email protected]

Middle East Representative Valentina Lotfy Tel: +971 503059019 E-mail: [email protected]

US Representative Soft Drinks International (1997), formerly Soft Drinks Management International (1988), richard Davis Tel: +1 479 963 6399 was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & E-mail: [email protected] Colonial Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873). © 2011 ASAP Publishing Limited The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written permission of the publishers. Whilst every effort is made to ensure that the information contained in S oft Drinks International is ISSn - 1367 8302 accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such www.softdrinksinternational.com names are not registered trademarks. Soft Drinks Internationa l – October 2011 Late Bulletin 22nd-26th November Fraser and Neave (F&N) has said that it will look to expand 2011 its regional presence and brand portfolio following the end of its partnership with The Coca-Cola Co . F&N has held a fieramilano Rho - Italy contract with Coca-Cola for the past 75 years, through which F&N bottled and sold Coca-Cola's drinks in Malaysia, while opening time 9.00-18.00 Coca-Cola did the same for F&N in Singapore. However, the pavilions 9-11-13-15 two firms officially ended their partnership last week, after Coca-Cola decided back in 2009 not to extend its contract further with the Singapore-based firm.

Parmalat has denied reports that it is looking to sell its fruit-juice unit Santal . Italian business daily Il Sole 24 Ore said th in an unsourced report that Parmalat was mulling the sale of 24 Santal for around €200million (US$264million). However, the Italian dairy and juice maker moved to deny the reports this morning. "Parmalat communicates that the news published today on the Italian newspaper Il Sole 24 Ore related to the possible divestment of the Santàl assets is completely unfounded," the company said in a statement.

Campbell Soup Co has launched an advertising campaign in the US for its V8 brand, featuring actor Jackie Chan. Using the tagline, "Could've Had a V8", the campaign will comprise of two television advertisements, the firm said. The first – 'Balcony' – aired yesterday, featuring Campbell's V8 vegetable juice range. A second advert – 'Sidewalk' – will follow, featuring the V8 V-Fusion smoothie range.

PepsiCo has said it will launch its 'PepsiCo10' programme, which aims to give ten emerging technology companies an opportunity to work with the soft drinks company, into the emerging markets. PepsiCo launched the programme in the US last year, followed by Europe in June. However, the company said that it will now look to the emerging markets next year in INTERNATIONAL ENOLOGICAL AND a bid to extend the programme further. BOTTLING EQUIPMENT EXHIBITION

Pacific Water & Drinks (HK) Group has completed the acquisition of Water & Drinks for an undisclosed sum. Icelandic Water Holdings-owned Pacific Water, said that the purchase will allow it to capitalise on opportunities in the SIMEI Chinese markets. The acquisition is expected to result in a combined total production capacity of around 1.3billion is the world’s leading per year. exhibition for machinery, The Pulse Beverage Corp has expanded its distribution in equipment and products for the US to the state of Nevada. The US soft drinks firm has secured a deal with 7Up Bottling Co for the the production bottling distribution of its Cabana range in Nevada. Dr Pepper 7Up Bottling Co distributes to retail outlets throughout Nevada, , Idaho, and Wyoming via distributor and packaging of drinks agreements and through its distribution facilities in California and Idaho.

Pussy Drinks has secured funding in order to allow it to launch its globally. The UK energy drinks visit our website www.simei.it producer said that it has received an investment from entrepreneur Richard Branson's children, Sam and Holly, that for further information will allow it to expand the reach of its namesake beverage. Financial details of the investment were not disclosed. SIMEI via San Vittore al Teatro, 3 20123 Milan - Italy tel. +39 02 72222825/26/28 Hotel and Travel fax +39 02 866575 www.interexpoevent.it www.simei.it – [email protected] 4 InDUSTrY nEWS Soft Drinks Internationa l – October 2011 Isklar restructures Europe and seeks investment

Strong half year ON 31st August, the Board of Isklar AS was granted a public debt restructure for nichols order through the district court of Hardan - ger, . The court will appoint a spe - ANNOUNCING its interim results for the cialised administrator to work closely with period ended 30th June, 2011 Nichols plc both the Management Team and Board to reports that group sales rose 14.4% and that assist in a debt restructuring process. profit before tax was up 20.4%. Earnings per The administrator, however, has no for - share rose 23.8% with an interim dividend mal authority in Isklar AS; the Management up 12.4%. Team and the Board remain in full control Nichols' brand portfolio includes Vimto, of the company's operations. which is sold in over 65 countries and Levi As part of this action, the company will Roots (soft drinks), Sunkist and Panda which cut all unnecessary costs across the busi - are sold in the UK. The group has a leading ness which includes some staff redundan - market position in both the 'stills' and 'car - cies. However, all the key production and bonates' drinks categories, and in the soft supply elements of the day- to-day activities drinks on dispense market where its brands will remain business as usual. include Cabana, Ben Shaws and Dayla. The Board and Management Team are John Nichols, Non-Executive Chairman, now actively seeking and currently engaging said the results were excellent, adding: “In with interested third parties that can pro - context, our strong performance was also vide Isklar, the bottled water brand, with achieved against the well-documented eco - the distribution and brand-building support nomic challenges affecting the consumer, that the brand requires for continued suc - compounded by almost unprecedented raw cess. material cost inflation in the food and drinks Isklar was successfully launched in the UK sector. “We have again grown our UK mar - in April 2008. Since then it has won 10 ket share and our international business con - international awards for design and market - tinues to thrive. We expect full year profits ing achievement and become the fastest will be significantly ahead of last year.” selling 500ml bottled water brand. In the UK Isklar is stocked in 10,000+ impulse stores in addition to high-end department and grocery stores. cant industry expertise to the table. Com - norwegian bining these important new investors with our existing base of loyal and passionate tributing more than 600,000 water-coolers bottler gets investors, gives Voss a powerful platform of to business customers annually, Eden Springs support for our growth plans.” Group is the market leader in the water capital injection John D. Shulman, incoming Chairman of cooler industry. The company, whose head - the Board for Voss and Founder and Manag - quarters are in Switzerland, has a turnover VOSS, the Norwegian bottled water com - ing Partner of Juggernaut Capital Partners, of over €250 million and employs more pany, has raised US$18 million (approxi - said: “Jack is a leader in the beverage indus - than 2,300 staff. mately £11 million) in strategic funding led try, and Voss is a unique brand with strong Warwickshire-based Shakespeare Coffee by new investors, Juggernaut Capital Part - global presence. We look forward to partici - Company has an annual turnover of over ners, L.P. and Centra pating in the Voss growth story, here in the €5.75 million and operates approximately Capital AS. The addi - US and internationally.” 4,500 machines throughout Scotland, Eng - tional funding will go land and . The company specialises in towards the company’s premium coffee brewing systems and vend - continued growth within ing machines, with a client base spanning the US and Norway, Eden Springs small to medium offices and large, national, along with further multi-location businesses. expansion in key inter - expands its Chief Executive Officer of the Eden national markets includ - Springs Group, Raanan Zilberman, explained: ing the UK. product offering “Over the past 20 years, our strategy has Voss, artesian water been to expand the group’s operations from Norway, was EUROPE’s leading water cooler supplier, through a combination of organic growth founded in 2001 and is Eden Springs, has acquired Shakespeare and acquisitions. More recently, we took the claimed one of the Coffee Company via its subsidiary in the strategic decision to offer coffee solutions purest bottled waters UK. This is another acquisition in the coffee to our customers, supplying a full package available in the world. industry for the group, which reflects the proposition and acting as a ‘one stop shop’ Jack Belsito, Group company’s commitment to strengthening its for hydration solutions. The acquisition of CEO of Voss, said: “We coffee and hot beverages business unit. Shakespeare Coffee Company strengthens are delighted to wel - With the acquisition Eden Springs UK will our market position in the UK and creates come Juggernaut and deliver the complete hydration package a solid platform for future business growth Centra to our team. including mains and bottle-fed water cool - and consolidation of the B2B beverage They both bring signifi - ers, hot , , coffee and soup. Dis - industry.” We offer more ways to achieve success. To us, it’s elementary.

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SOME 1,300 exhibitors will be taking part at Brau Beviale 2011 from 9th to 11th November at the Exhibition Centre Nurem - berg. Stands will embrace new develop - ments and improvements in beverage raw materials, technologies, logistics and market - ing for the expected 32,000 trade visitors. The event is also a forum where experts can exchange views at international level on developments in the global beverage mar - kets. Creativity is a key theme for this year's event. The Modern Packaging theme pavilion is devoted specifically to this with the spot - light on sustainability issues such as light - weighting. According to market analysts Canadean, in 2010 the PET bottle had a leading market share of 34% followed by (17%), car - Last year's event drew a large number of visitors. tons (11%) and cans (10%). More and more attention is given to the development of Getränke (wafg – German Soft Drinks Pro - recently published by the German Mineral packages made of renewable raw materials. ducers Association). The per head consump - Water Information Centre. The Handelsver - Soft drinks play a key role at Brau. The tion of mineral and medicinal water band Heil- und Mineralwasser (Medicinal event's organisers report that the global remained at a high level of approximately and Mineral Water Trade Association) consumption of soft drinks in 2010 was 131 litres in 2010. The trend is towards organises mineral water sommelier courses more than 550 billion litres, with a global mineral water with little or no carbonation. that give participants an understanding of a per head consumption of around 80 litres. Whereas the market share of water with wide range of mineral water tastes. There is After the rather lean year of 2009, sales of little carbonation was steady at some 43%, an ever bigger demand for premium mineral soft drinks increased by just under 4%. the share for uncarbonated water rose to waters, and consumers like their water filled About one-third of all drinks sold world - more than 10%. in unusual glass bottles that have won wide are soft drinks. Mineral water remains the most popular design or packaging awards. On closer examination of the German in Germany. One reason for this Creative thinking works, as proved by a market, the carbonated segment has good may be the variety of German mineral German smoothie brand that cooperated news to report. The per head consumption waters – the consumer can choose from with a designer . The result was an here in 2010 rose from 117 to 118.2 litres 500 mineral and 50 medicinal waters. unusual bottle design with the design scrib - and reached a record level according to Clever marketing also helps, such as the ble of a specially developed, exclusive t-shirt the Wirtschaftsvereinigung Alkoholfreie brochure 'Mineral Water for Gourmets' on the front.

Transit packaging expansion

LINPAC Allibert, the global expert in plastic returnable transit packaging has extended its UK manufacturing capability and is now set to supply the whole of Europe with the com - pany’s range of Euro Stacking from the UK. Danilo Oliynik, the company's Commercial Director in the UK, explained: “Thanks to its heavy-duty capabilities and versatility across multiple applications, the Euro Stacking range has been universally adopted as the stacking of choice. It is so versatile that it is impossible for us to describe an average or typical usage situation. “As a result of its popularity we have decided to invest further in our manufacturing capability at our plant at Winsford in Cheshire, UK, to meet the demand for this product, and will be supplying both the mainland European and the UK market from there.”

Right: Linpac Allibert's versatile Euro Stacking. Soft Drinks Internationa l – October 2011 EUROPE 7 Community support

COCA-Cola Great Britain has launched a billboard campaign to raise awareness of its partnership with StreetGames, the charity that provides access to doorstep sport for young people in disadvantaged communities 13 year old Charlie Biddle, a young gymnast from Stechford in Birmigham, is one of the poster stars. around the UK. Coca-Cola GB commissioned a series of The festivals are open to StreetGames ple to find out more and get involved with photographs featuring inspiring young peo - participants who attend regular weekly ses- their local StreetGames projects. ple from StreetGames sport projects in sions and are a way of rewarding their More photos highlighting the flavour of England and Wales. The images, shot by attendance while also encouraging them to local StreetGames projects will be turned leading portrait photographer Zak Waters, bring new friends to join in. The billboard into mini-exhibitions in the six major cities depict young people showcasing sport in sites h av e b een donated to th e and a n online gallery of the entire project will their local area. Those taking part range StreetGames campaign by Coca-Cola GB. be showcased on www.coca-cola.co.uk/ from footballers to dancers to BMX riders, The shots aim to inspire other young peo- health/streetgames and www.streetgames.org. all chosen because they have an inspira - tional personal story about how StreetGames has played a positive role in their lives. The images, used in a series of 96-sheet billboards and displayed in the subjects’ home cities throughout August and September, coincided with a schedule of mass-participation StreetGames sports festi - vals running around the UK during the sum - mer.

The machines of the ErgoBloc L have been awarded the enviro seal, by virtue of their minimised media consumption.

UK Milton Keynes North MP Mark Lancaster (left) visited Rexam Beverage Can’s Milton Keynes plant. Ian Clayton, Milton Keynes Plant Manager, conducted You want it? We build it! the plant tour, which allowed Mark Lancaster the opportunity to gain a No one knows your plant better than you yourself. That’s better understanding of both the why we customise our lines to suit your visions – never workings of the plant itself and Rexam as the other way round. Just tell us your destination: we’ll a company, and about the beverage can, find the route, supply the equipment, and stay with you particularly the fact that the can is 100% until you arrive where you want to go. There’s only one recyclable. He was also introduced to thing you’ll never get from us: limitations. Because you Rexam’s Fusion bottle, which are the sole arbiter of what’s possible. can be used as an alternative to glass in www.krones.com clubs.

13:21:17 Uhr 8 INDUSTRY NEWS Soft Drinks Internationa l – October 2011 60th anniversary Africa celebrations COCA-Cola Nigeria and the country’s Coca- Cola bottler, Nigerian Bottling Company, are Juice concentrates celebrating the brand’s 60th anniversary in Nigeria. The celebrations were launched at a plant ceremony which combined a look at the past, a review of current operations and a view of AFTER pointers to such a venture earlier in the future. the year, Professor Azikiwe Peter Onwualu Speakers paid tribute to NBC’s founder, has confirmed that Nigeria’s Raw Materials Cypriot businessman Anastasios Leventis, and Research and Development Council is to to the many others who had helped build proceed with the establishment of a fruit Coca-Cola production and sales in Nigeria, juice concentrates plant. To be commissioned Professor Azikiwe Peter Onwualu. including NBC’s current 400,000-plus ‘partner before the end of 2012, the plant is distributors’. intended to counter the importing of con - to plant more fruit crops, providing advice While sales of Coca-Cola began in 1951, centrates from other countries, a long-time and plants, as well as working towards NBC opened its first bottling plant in the bugbear for the Nigerian government which improvement of rootstock and planting Oyingbo area of Lagos in 1953. NBC now is concerned that natural fruit resources are methods. has 12 bottling facilities and 60 depots under-utilised and potential employment Onwualu believes that the first concen - throughout the country. opportunities lost because of foreign trates plant will be quickly followed by oth - Speakers at the event included Ambassa - imports. ers, in different regions of Nigeria close to dor Segun Apata, NBC’s Chairman, and Kelvin Onwualu, the council’s Director-General, fruit sources. “Having these plants means Balogun, appointed early this year as Coca- said earlier in the year that his agency had more employment for our people. This Cola Nigeria’s first Nigerian Chief Executive. been able to convince a number of juice would help to drive the demand for more Included in the 60th anniversary pro - manufacturing companies to go into partner - fruit and so more people would go into gramme are a commemorative Coca-Cola ship with it to ensure a concentrates plant planting fruit. It has a spiral effect on the bottle, special TV commercial, consumer was developed. “I am happy to report that economy.” appreciation activities, an arts competition and we got additional support from the World The project was also supported by other a community project in which more than Bank to work with these private companies,” agencies such as the Nigeria Institute for 15,000 school pupils in disadvantaged com - he said. Horticultural Research and the National munities will be helped with back-to-school The council is now encouraging farmers Biotechnology Agency, noted Onwualu. materials.

coconut water, milk and related Soft drinks do well products an excellent alterna - tive to other drinks. Back home with Engager in , he teamed up last year with Stephen Rathai YELLOWWOOD, a South African marketing to form Coconut Juice SA. consultancy, has released the findings of the They took their idea a step fur - first-ever Engager project in South Africa. ther by discussing agency possi - Coca-Cola and Clover, the South African bilities with the big Thai dairy and juice brands group, took second beverage and associated foods and third places respectively. producer, Ampol Food Processing, at a trade Consumers felt that the Pick n Pay retail exhibition which led to them visiting chain – a big seller of almost all soft drink Bangkok to sign an exclusive distribution categories – was South Africa’s most engag - ment’ are: sensing, knowledge, understanding, agreement and gain further insight to the ing brand. And the fourth, fifth and sixth integrity, connection, commitment and con - products, their production process and placings in the survey also went to retailers viction, participation and advocacy. coconuts themselves. which handle large volumes of soft drinks: Their agency area covers the Southern KFC, Shoprite and Woolworths. African Development Community Region Engager is claimed to differ from other and they are already planning expansion into research approaches because it indicates not Thai coconut markets other than South Africa; Botswana only which brands are successful but also and Zimbabwe moves are imminent. why this is so. “Engager is a pioneering new drinks Coconut Juice SA is now importing model through which we are able to gain a Ampol Food Processing’s King Island much greater understanding of what is driv - COCONUT water and milk are increasingly Coconut Juice, Roi Thai Coconut Milk, V-Fit ing consumers’ engagements with brands popular globally, with a large number of Brownb Rice Milk and the Chaokoh brand, and thereby provide quantified proof to sub - brands offering basic and flavoured variants. including confectionery jelly with stantiate the top brands’ performance,” A South African company, whose principals coconut gel, coconut nectar, coconut juice explained Kay Nash, Yellowwood’s Chief were inspired by the breadth of coconut and coconut gel in syrup. Executive. beverages available in Thailand, is sourcing its Sales are through health stores, supermar - Yellowwood gained access to Engager portfolio from that country and has experi - kets and gym shops. through its affiliation earlier this year with enced an even stronger than expected mar - Hall & Partners, a global brand and commu - ket response. nications specialist. According to this It all began when co-founder Tshidiso research model, the ‘Nine Pillars of Engage - Thamae spent some time in Thailand, finding Try inside!

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A SOUTH African ‘micro bottler’, Frankie’s brands Olde Soft Drink Company, has done well this year by using a mobile billboard in the form WHEN a brand enjoys a high market profile of a rebuilt classic Ford Escort Mk1. Now it there can be an opportunity to turn this to has extended its advertising-on-wheels with Frankie’s truck – can’t be missed. further advantage by offering not just pro - the introduction of colourfully branded deliv - motional give-aways featuring the brand but ery trucks. Pretoria. The car was built up progressively also high quality merchandise which The first wagon has been evident on the over a year by Frankie’s owner Mike Schmidt, becomes a profit centre in its own right. N3 since 18th July, carrying Frankie’s product who used to be a professional race driver. Clover, South Africa’s big dairy and juice between Durban and Johannesburg. A sec - Frankie’s has developed the concept of beverages group, has created an extensive ond truck has just been added to the fleet. reproducing soft drink tastes of yesteryear, portfolio of branded gear which is selling Meantime, the Ford Escort is likely to be including Homemade Ginger , Olde Style steadily, helped by occasional additions to seen more at classic car events after its suc - , Original , Cloudy the line-up. It can be sourced through the cessful debut at the Zwartkops Raceway in Lemonade and Cinnamon Cola. online Clover Boutique via www.clover.co.za Among beverage brands featured in the merchandise portfolio are Aquartz waters, Tropika fruit juice and dairy blends, Clover South Sudan: a Krush 100% juice blends and Capri-Sun juices. new market The merchandise choice ranges widely, including jackets, golf shirts, caps, beanies, AFRICA’s newest country, South Sudan, travel and backpacks, cricket hats, key experienced a hard birth, but it is regarded rings, coolers, ‘mobile socks’, beach balls, as having a lot of potential for consumer skateboarder shirts, women’s strappy tops products as it rebuilds after a period of strife and t-shirts.There are also corporate gifts and stress. As we have already reported, and corporate clothing bedecked with the SABMiller subsidiary Southern Sudan Bever - South Sudan’s new currency. Clover brand. ages has doubled the size of its soft drink and brewing operations, as demand grew time, the company indicated it was keen to steadily for its Club Minerals carbonated build export markets as well as boosting range and Source Pure drinking water. domestic sales. Among those in other African countries Citizens of South Sudan are delighted that interested in supplying their products to life is much more settled, despite continuing South Sudan are Urwibutso Enterprises, problems in the border region and other whose product portfolio includes several challenges. One challenge they have coped juice drinks, and Inyange which has the with well is the rapid acceptance of a new capacity at its new Masaka bottling plant to currency, vital to retail viability. boost export sales of its juices, mineral As part of its planned infrastructure build - waters and other soft drinks. ing, the new government set up a Central Clover Krush panel cap. Rwanda-made Agashya juices from Bank which would oversee the currency, Urwibutso are already steady sellers in banks, foreign reserves and so on. It planned South Sudan, especially Juba, the capital city. an orderly transition from the Sudanese erners paid hard currency for it in the first When Urwibutso’s new juice plant at Nyi - Pound to the South Sudan Pound, only to place. Then they changed their currency, trig - rangarama was opened by Tony Blair in have the folks up north say they wouldn’t gering allegations of ‘economic war’ from November 2008, as we reported at the take their cash back even though the south - south of the border.

In brief… l Delta Corporation, Zimbabwe, is installing to their members and to build community Kenyan presence substantially. The 200ml a new for returnable glass bot - facilities. The premium payout is for 20,000 bottle is sold primarily in local stores and tles at its Southerton depot. Company tonnes of UTZ Certified and Rainforest kiosks; it is not available in supermarkets. It is spokesman George Mutendadzamera said Alliance cocoa delivered between October likely it will used for other group brands the plant would “support the company’s vol - 2010 and May this year, about 10% of once the trial project has been evaluated. ume recovery as well as increasing produc - Cargill’s total bean sourcing in Côte d’Ivoire. tion in the country”. l Law suits for alleged contamination of l Coca-Cola has introduced a 200ml mini- soft drinks and other food lines continue in l In Côte d’Ivoire, Cargill’s cocoa and bottle in Kenya as a means of countering Africa and the Middle East. Among them is a chocolate business has made the second of price worries caused by inflation, especially in Zimbabwe involving a 300ml bottle its annual sustainable cocoa premium pay - in the lower end of the market. The move is of which the complainant alleged to ments to 26,500 farmers across 21 cooper - also intended to give Coca-Cola a firmer have a mould which caused him stomach atives. Over half the payments, which this market foundation as competition in the problems and diarrhoea. This led, he claimed, year total more than US$2.2 million, go to CSD sector and other soft drinks increases. to substantial medical bills and a very large the farmers themselves while the remainder As reported earlier, PepsiCo is building a loss of revenue from business. The bottler, is used by cooperatives to provide assistance new Nairobi plant which will boost its Delta Beverages, denied being negligent.

12 InDUSTrY nEWS Soft Drinks Internationa l – October 2011 African companies Middle East keen on Jafza WHILE many soft drink producers did well from Africa’s Big 7 expo in Johannesburg this Dubai plant year, both in sales and distribution agree - ments, Dubai’s Jebel Ali Free Zone – Jafza – THE Middle East’s Cola is to open enjoyed a different form of success. Its stand Ibrahim Mohamed Al Janahi. a production plant in the Dubai Investment at Africa’s Big 7, Africa’s largest food, retail Park next year. The project represents an and fmcg exhibition, fielded a pleasingly large international capital, its home-grown compa - investment of around US$10 million. number of enquiries from food and bever - nies are experiencing commercial vibrancy The company also intends to eventually age producers and distributors interested in and looking to expand their horizons in install lines for water and juices, recognising the possibility of establishing a Middle East other developing markets. Jafza’s visit to the UAE’s solid demand for quality bever - base in the free zone. Johannesburg highlighted opportunities and ages. Its Power Plus energy drink is already “Africa is among the world’s most rapidly prospects in South Africa.” produced in the UAE. growing economic regions and presents He said that Jafza was not only following ZamZam Cola hopes the new plant will enormous potential for increased trade and up prospects identified at Africa’s Big 7 but win it a sizable share of the competitive but investment,” said Ibrahim Mohamed Al would also work proactively to interest growing market. It will join production facili - Janahi, Deputy Chief Executive of Jafza. other companies throughout Africa in estab - ties in Jordan, Oman, Palestine and Iraq. “While Africa is gaining increased access to lishing a Middle East market base.

Stream’s capacity needs until the primary new factory for facility comes into full use sometime in 2013. SodaStream “The demand for our products is increas - ing and we continue to take steps to ensure A LARGE new primary production facility that we are ahead of capacity to meet that for SodaStream International is under con - demand,” said Chief Executive Daniel Birn - struction in Israel. Likely to cost about €30 baum. He said that manufacturing in Israel million, the plant is located in a new indus - had many benefits, including strong govern - trial park near the city of Beersheba, in the ment co-operation, engineering talent and Negev desert region of southern Israel. the free trade agreements with key markets. Another new SodaStream plant in Israel “SodaStream is a symbol of Israeli innova - went live in late June this year, four weeks tion and creativity,” said Vice-Prime Minister ahead of schedule. Sited in the Galilee town Silvan Shalom, who attended the ground- of Alon Tavor, it is producing a full range of breaking ceremony for the Beersheba plant. soda-makers and related products for mar - “The company’s choice to build here is a kets such as France, Sweden, Switzerland declaration of confidence in the develop - and the US. ment of the Negev region, which is rich in ZamZam advertising. Additional manufacturing equipment is high-quality human capital. We invite other also being added to another Galilee facility, companies to join SodaStream and take in Kiryat Shemona, to boost its output. advantage of the infrastructure and growth Al rabie juice These two plants will be bridging Soda- opportunity in the Negev.” boost develop markets for soft drinks. Her exten - IFFCo to expand sive background in the fmcg sector TO meet the solid increase in demand for includes a stint as chief executive of Simba, its juice range during the holy month of portfolio a PepsiCo company, as well as working for Ramadan, Al Rabie Saudi Foods this year Coca-Cola, Borden Foods, Dairybelle and increased its seasonal output by nearly a AN international group based in Dubai, SmithKline Beecham (now part of GSK). third. United Arab Emirates, has established an IFFCO South Africa is currently focused Juice and other soft drink sales soar in office in South Africa and is intending to on biscuits, and confectionery Saudi Arabia during and immediately after broaden its product portfolio, including soft but that will broaden soon to also cover Ramadan, with the long-established trend drinks. IFFCO Worldwide manufactures and pasta, , condiments, olive oil and showing signs of continued growth year by markets an integrated range of mass-mar - other products, as well as soft drinks. year. Consumption elsewhere in the Middle ket food products and related derivatives. “Consumers are exercising caution, so East and North Africa also grows substan - Lauren Siebrits, Chief Executive of trading in fmcg is becoming tougher and tially. IFFCO South Africa, is well placed to local dominant players need more compe - “Saudis consume more than 1300 mil - tition,” said Siebrits. IFFCO South Africa litres of juice per year and statistics also wanted to change the local perception reveal that the consumption of juices dur - throughout the Middle East, it was impor - that affordable products lacked quality, to ing the month of Ramadan increases by as tant to meet the needs of the market the view that consumers could obtain much as 30%,” said Al Sharif Monther Al throughout the GCC region and other value for money and quality simultaneously. Harthi, Chief Executive of Al Rabie Saudi Arab countries, as well as the kingdom, he “The company intends to build a strong Foods. said. reputation and gain market share, with the With Al Sabie increasing sales of its The KSA juice market overall is achiev - aim of becoming the next leading fmcg extensive juice and fruit drinks portfolio ing an annual growth of 8% to 10%. conglomerate,” she explained.

14 MIDDLE EAST Soft Drinks Internationa l – October 2011 Water oCME strengthens certification regional presence

OMAN Oasis Balanced Drinking Water and WITH a solid line-up of existing clients in Oman Oasis Oxiplus Drinking Water, bot - the Middle East, especially Saudi Arabia, for tled by the Oasis Water Company of its beverage production equipment and Oman, have achieved NSF Bottled Water perceiving strong potential for market Certification from NSF International. Oasis growth, OCME is opening a Middle East Water is a division of the Zubair Corpora - branch. OCME Middle East, which will have tion, a diversified company founded in 1967. its headquarters in Jeddah, Saudi Arabia, will “Having the recognition that our products be the sixth branch in the OCME group. meet the highest standards certified by NSF A leader in end-of-line equipment such Other Saudi Arabian projects have International, known for its global expertise as shrink wrappers, wrap-around case pack - included a bottling line for the Mozn fac - in bottled water, gives us a competitive ers and palletising systems, OCME intro - tory of Al Janoub Water in the Jazan area, advantage with our customers,” said Gen - duced a range of level fillers for the extensive equipping for the Al Theyab- eral Manager Janardhan N. bottling industry in 2004 and has expanded owned Hana Water plant, and the major Certification of the production plant, in further in this area. It can thus offer itself as role in refitting Al-Qassim Health Water, the Muscat-Rusayl area, required a rigorous a turnkey partner for complete filling lines, belonging to the Al-Thinayyan Family, and audit to prove the facility met all require - notably for mineral water. one of the oldest bottled water plants in ments, including the GMP and HACCP stan - This strategy has been particularly suc - the kingdom. dards for food safety. NSF also tested cessful in the Saudi Arabian market. In OCME also enjoys a close relationship samples of the two water types against the 2006, Makkah Water Company commis - with Aujan Industries, bottlers of the Rani, FDA code of regulations for bottled water, sioned OCME to supply a new bottling line Barbican and Vimto brands. A variety of checking for more than 160 chemical, inor - and purchased two fillers for existing lines. OCME equipment is used at Aujan’s pro - ganic, radiological and micro-biological con - Annual improvements have seen OCME duction site in Damman, KSA, while juice taminants. and Makkah Water Company working lines are being installed at the Oman Oasis water products are now closely on an ongoing basis. group’s Dubai and Iran sites. entitled to carry the NSF Mark. visit

A GROUP of 45 visually impaired children, accompanied by supervisors from the Ebsar Foundation, had a tremendous time visiting SIPCO’s bottling plant in Jeddah, Saudi Ara - bia, to watch the production of Aquafina bottled water. Visually impaired children visit the Aquafina “They had a thoroughly entertaining day plant in Jeddah. Oman Oasis water range. out and we were most impressed by their enthusiasm to learn about how Aquafina is enjoyed a meal hosted by PepsiCo and produced, labelled and bottled,” said Ahmed SIPCO, after which they were given com - El-Mehelmy, SIPCO’s Sales and Marketing memorative gifts. Manager. “They were absolutely fascinated by Ebsar helps people who are visually the seven stages of the exclusive Aquafina impaired overcome their disability and enjoy Hydro-7 purification system and were keen a better quality of life by teaching them skills To subscribe to ask a lot of intelligent questions about the that enable them to compete on an even process.” basis with sighted peers in both educational contact Following their plant tour, the youngsters and workplaces.

subscriptions@ softdrinksinternational.com In brief…

l Stocks of Diet Mandarin, a limited l Jordan’s Salbashian Trading Company has edition product, were withdrawn from Israeli been promoting Kean juices from Cyprus at retail sale in early August because of a tastings and festivals in Amman. Kean is one labelling error. Central Bottling Company – of several well known brand agencies Sal - also known as Coca-Cola Israel – stressed bashian Trading holds in the kingdom. To advertise that there was no health danger and that the problem was confined to an ingredient l Malaysian soft drinks producer Fraser & contact not being listed on the label. Explained the Neave Holdings is planning to enter Middle recall advice: “ on 1.5 litre bottles of East markets as it diversifies operations with advertising@ Diet Kinley Mandarin omitted the words the ending of its long-standing Coca-Cola softdrinksinternational.com ‘includes Phenylalanine’ (an amino acid), franchise. The group has already strengthened which should be included on the labels of its own-brand product offering, along with its diet beverages that contain the sweetener dairy and other activities, and has been eye - aspartame. It should be stressed that the ing several new market opportunities. Fur - products are completely safe.” ther brand development is a certainty.

16 INDUSTRY NEWS Soft Drinks Internationa l – October 2011 Tingyi and Asia Pacific SkyPeople upbeat CHINESE bottlers Tingyi – whose key brand is Master Kong – and SkyPeople Fruit Suntory expands Juice have both reported significant growth in soft drink sales. Tingyi’s turnover grew Asian operations 31.58% in the first half of calendar 2011, helped by the promotion of new products AS Suntory builds its Asian network and the ‘One More Bottle’ lucky draw cam - steadily beyond , the group has estab - paign. However, the profit margin slipped lished both a regional headquarters in the because of the rising costs of raw materials, south-east Asian region and a joint venture transport and labour, along with in Indonesia. This follows a series of pur - unfavourable weather. chases, partnerships and investments in the Tea drinks prospered from a packaging region over the past three years. makeover while Master Kong’s ‘new taste Master Kong iced tea from the Tingyi stable. Suntory Beverage & Food Asia, headed for traditional drink’ category was extended by Hong Sik Park as Chief Executive, began by the release of Sour Plum Juice and Wild Qian Mei Duo beverages grew ‘significantly’ operations in September. It will bring Jujube Juice, both based on long-time Chi - in the second quarter of the calendar year. together all Suntory’s beverage and food nese favourites. Four fruit juices are offered under the Qian development in Asia, with an aim of max - More traditional Chinese beverages are Mei Duo brand and six fruit beverages imising group synergies. being developed. New juices launched in under the Hedetang brand, both in 280ml Among Suntory developments in Asia the previous quarter were also heavily pro - and 500ml glass bottles. The Hedetang this year has been the launch of several moted. In bottled waters, Master Kong has range also features fruit drinks in 500ml new products from Tipco F&B in Thailand, a boosted its environmental credentials with PET bottles. joint venture in which Suntory holds a 50% an energy-saving light green bottle. Other Apple juice and pear concentrate sales stake. Another joint venture has been beverage launches included U-Joymore, a increased despite weather effects but formed with Garudafood Group in Indone - lactic acid drink. kiwifruit sales showed a marked decrease sia. Suntory Beverage & Food owns 51% of X’ian-based SkyPeople Fruit Juice because of the abnormally strong harvests this and has also acquired a 34% stake in reported that sales of its Hedetang and last year. PT Sinar Niaga Sejahtera, the sales and dis - tribution arm of Garudafood’s beverage and food products. Garudafood is one of the largest pack - drinktec becomes aged beverage and food companies in Indonesia. Its portfolio includes beverage co-organiser brands such as Okky and Mountea which respectively hold the largest market share THE relationship between China Brew & This has led to the signing of an agree - for cup-packaged jelly and tea drinks. China Beverage (CBB) and drinktec has ment under which Messe München and its With Indonesia having a population of stepped up to a new level. The German Chinese subsidiary, MMI Shanghai, will in some 230 million and being one of the show, organised by Messe München, sup - future be the contact and contracting party fastest-growing consumer markets in the ported last year’s CBB under a marketing for all international, non-Chinese exhibitors world, as discretionary income and aspira - agreement. at CBB. That extends to looking after the tions develop, Suntory sees its JV with From that successful association, talks con - exhibitors and advising them prior to and Garudafood as having immense potential tinued about ways to develop the relation - during CBB. The agreement spans CBB for sustainable sales increases. ship to mutual advantage. events through to 2024, with the 2012 show first under the new scheme. “Our goal is to show a presence between to be equipped each drinktec, both nationally and interna - Crown in China with a second tionally in the relevant markets,” said Rein - line, producing hard Pfeiffer, Messe München’s Managing ALREADY very active in China, Crown 330ml and 250ml Director. “The agreement with CBB is an Holdings will have 10 beverage can plants slim cans. important cornerstone in this. It secures us operating in the country by late 2013 as it Salaerts said the required presence and influence in the expands to keep up with the huge increase the new facilities important Chinese beverages market. It in consumption. “The consumer market in indicated Crown’s means that in China, too, we are a contact China is growing at a rapid pace,” said Jozef commitment to partner for our top customers worldwide Salaerts, President of Crown Asia Pacific. supporting cus - and as a result can further strengthen the Plants are currently operational in Beijing, tomers’ growth in world-leading trade fair drinktec in Munich.” Foshan, Huizhou, Hangzhou and Shanghai. a critical market. Pfeiffer said he was confident drinktec and Two new facilities have been announced They were also “a CBB would complement each other well. for Zhengzhou (Central China) and testament to the As well as CBB, drinktec has another Changchun (Northeastern China), each increasing popu - Asian interest: MMI India, a subsidiary of with an initial annual capacity of around larity of beverage Messe München, organises the trade fair 720 million two-piece aluminium cans. The Jozef Salaerts, President, cans in the region drink technology India every two years. Zhengzhou unit will focus on 330ml cans Crown Asia-Pacific. and the value while the Changchun plant will produce they bring to both 330ml and 500ml. Another new consumers from both the convenience and Crown plant, in Putian (Fujian Province), is sustainability perspectives”. www.softdrinksinternational.com Soft Drinks Internationa l – October 2011 ASIA PACIFIC 17 100th Hope School ...and another US$4 billion investment!

IT was difficult to say which achievement Coca-Cola global boss Muhtar Kent was more proud of: completion of the 100th Coca-Cola Project Hope School in China or the decision to invest a further US$4 billion over three years from 2012. This investment builds further on the US$3 billion committed over the past three years by The Coca-Cola Company and its China bottling partners Swire Beverages and COFCO Coca-Cola Beverage Co. While much of the funds will go into fur - ther production plants, that is only part of the strategy, Kent explained. “Besides our infra - structure and capabilities, the new investment will also focus on enhancing the consumer experience, ensuring product affordability and building brand loyalty.” It has been a big year for Coca-Cola in Glenn Jordan (centre), President of Coca-Cola’s Pacific Group, at the opening of the 100th Project China and the impetus is likely to be main - Hope School, with Tu Meng, Secretary General of the Chinese Youth Development Foundation, Yu tained until year-end. During the first six Xuexin, Vice-Chairman of the Chongqing Committee of the Chinese People’s Political Consultative months, sales topped 1 billion cases. New Conference, and Rang Ying, a student representative from one of the first Project Hope Schools. plants have been built in Sanshui (Guandong Province) and Yingkou (Liaoning Province) build world-class schools in under-privileged Hope programme, we have made substantial while work is starting on a facility at Shiji - areas across China. gains towards building sustainable educational azhuang (Hebei Province). “Coca-Cola has always strived to partici - models in local communities.” And the 100th Coca-Cola Hope School, at pate in worthwhile public welfare projects The Dongjintuo Hope School was part of Dongjintuo in Chongqing (Sichuan Province), and to build sustainable infrastructure in com - the Sichuan earthquake reconstruction pro - has been commissioned. Project Hope is a munities where we operate,” said Glenn Jor - gramme to which Coca-Cola has donated partnership between Coca-Cola and the dan, President of Coca-Cola’s Pacific Group. some US$12 million. Construction of schools China Youth Development Foundation to “Through our ongoing support of the Project continues; 118 will be operational by year-end.

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the addition of over 50,000 new retailer fit from increased mining investment and Indonesia & PnG customers. high commodity prices. The continued The modern food store channel contin - focus on higher value immediate consump - growth for CCA ues to grow strongly for CCA, with vol - tion packs, strong revenue management, umes increasing by more than 15%. CCA’s increased promotional activity and COCA-Cola Amatil says that an Indonesian position strengthened by a 2.5% increase in improved execution in the market all con - highlight for its latest half year of reported share of the non-alcoholic ready-to-drink tributed to a strong result. One highlight trading, to 1st July 2011, was the more beverage category; its overall share now was the 20% growth of brand Coca-Cola. than 30% volume growth of stands at 39%. “Our up-weighted capital investment in Pulpy. Brand Coca-Cola, and Fanta in Over the six months of the reporting the region over the last three years is the one-way-pack (OWP) format also period, more than 20,000 new cold drink delivering CCA a more efficient and scala - posted strong performances, growing over cooler doors were placed around the ble manufacturing and distribution platform 20%. However, volumes for the lower value country, increasing the total to over to grow the business,” said Terry Davis, returnable packs in the tradi - 200,000. A new multi-beverage production CCA’s Group Managing Director. tional channel declined as high food and line was installed in Jakarta. When fully “These initiatives have materially low - other inflation affected the discretionary commissioned during the second half of ered our cost of doing business in Indone - incomes of consumers in the lower income the year, this will result in a 24% increase sia and we will continue to invest in demographic. in PET bottle production capacity. capacity expansion ahead of the curve, OWP growth was supported by the CCA’s business in Papua New Guinea with further reductions in operating costs acceleration of cold drink cooler place - (PNG) also delivered a strong earnings to be delivered over the next 12-18 ments, improved in-market execution and result, as the economy continued to bene - months.”

strategy to give even more value through Vitafoods Asia a education and innovation for visitors and exhibitors to Vitafoods Asia 2012.” great success More than 125 exhibitors showcased their innovative products, including interna - The debut of Vitafoods Asia proved a tional brands such as BASF, Chr Hansen, with exhibitors and visitors alike when it DSM, Ingredia, Naturex, Danisco and launched in Hong Kong from the 7th to LycoRed plus regional companies Yigeda 9th September 2011. Bio-Technology, Shaanxi Jiahe Phytocham, With more than 2,150 attendees from Handan Chen’Guang Precious Oil and over 40 different countries including Aus - Huisong Pharmaceuticals. tralia, Malaysia, China, Japan, Thailand, Viet - A spokesperson from Chr Hansen, said: nam and Cambodia making their way “We are very satisfied with the event and through the doors over the course of the never expected to have had so many good three days, the nutraceuticals, functional visitors from South East Asia.” food and drink ingredients event really Popular visitor attractions included the exceeded targets. Seminar Theatre with a host of exhibitors Asia Pacific is the second biggest global presenting sessions on some of their latest market for functional foods behind only the research, nutraceutical and functional food USA, with market value expected to reach and drink innovations. Keynotes from US$48 million in 2012. Daniel Quek, President of HSIAS and Speaking of the show’s success, Event Asian nutraceutical, functional foods and Chairman of AAHSA on Regulatory Har - Director, Chris Lee commented: “We’re functional drinks ingredients is very strong. monisation in ASEAN and Katrina Dia - delighted the event was received so well – Plans are already well underway for next monon, Consumer Insight Analyst at it just goes to show the market for pan- year’s show and we’re now planning the Datamonitor on Functional food trends in Asia, were particularly well received. Other features that welcomed visitors included, the EAS FREE one-on-one advi - sory sessions, and the New Products Zone showcasing innovative new market launches from the last 12 months. Innova Market Insights also explained the latest trends and business opportunities for companies across Asia in VitaTrend. Professor Yang, of the Chinese Nutrition Society, commented: “I congratulate Vitafoods Asia for its milestone in creating a huge opportunity to facilitate the growth of the functional foods industry in Asia. Like all other nutritionists in the industry, we are confident that the show will become a sig - nificant platform for exchange of ideas and information, thereby delivering innovative products and enhanced health services for the masses.” Exciting new plans are already underway for all shows across the Vitafoods portfolio within the next twelve months. Soft Drinks Internationa l – October 2011 Multi-media sponsorship

PHOENIX, the organic soft drinks brand of the big Australasian bottler Charlie’s Group, is sponsoring seasons of Fly My Pretties IV in Australia and New Zealand. It has already gained substantial coverage for the brand, not only in mainstream media, but also on blogs and social media - spon - sorship of the logo is prominent in all adver - tising. Phoenix has also built a competition around the show, offering trips to Mel - bourne or Wellington. The prize package includes flights and accommodation, a back - stage tour, all the Fly My Pretties albums, a stock of Phoenix Organics soft drinks and ning visual backdrop and filmed and four Phoenix-designed cocktails at the show. recorded live. Since its inception, Fly My Fly My Pretties is promoted as a ‘live Pretties has grown to become a local legend multi-media event starring a selection of the of music that continues to reach people all finest contemporary musicians, set to a stun - over the world.’

King of Ground

FRENCH BMX rider Matthias Dandois is heading the points table for the 2011 BMX Flatland World Circuit as the series goes into its fourth and final stage – King of Ground – in Japan during October. Dandois, sponsored by Red Bull which is heavily committed to BMX riding globally, wants to take the world title this year after trying hard in 2010. He came third in this year’s first round, in Joplin, Missouri, followed by a first in round two, in France. At Ground Force in Singapore in August he took sec - ond place behind Moto Sasaki, but ended up with 2836 champion points as compared to Sasaki’s 2636. “I’m just a goofy kid having fun on a BMX,” he says. “I travel the world, chill a lot and am trying to have the time of my life every time I do something.” That’s the sort of thing Red Bull wants to Matthias Dandois in Little India, Singapore. hear! Photo: Mark Teo, Red Bull.

In brief… l The battle for major Thai soft drinks bot - Logistics, which invited the ThaiBev move, tler Serm Suk seems to be coming to an has said it does not plan to sell its 32.62 end. The long-running saga has been dra - holding. This means that Serm Suk is likely matic and complex, as we have reported, to have two core shareholders. PepsiCo says sometimes akin to a corporate soap opera. it is committed to Thailand and is working ThaiBev has now bought PepsiCo’s 41.55 on new production arrangements. We’ll per cent stake and is offering the same deal have full details on the Serm Suk develop - to other shareholders. But SS National ments in our November issue.

Join the SDI LinkedIn group Soft Drinks International 20 INDUSTRY NEWS Soft Drinks Internationa l – October 2011 new business Americas structure COCA-Cola FEMSA has restructured its operations in South America. As of the third Going freestyle quarter of 2011, the company's reporting segments will be and Central Amer - KNOWN for its generous toasted sub rolls, ica, and South America. Firehouse Subs has launched Coca-Cola Accordingly, Ernesto Silva Almaguer, who Freestyle fountains in all of its 437 restau - heads the Mexican division, is now responsi - rants. Diners will have the ability to create ble for the Central American territories in their own personal and customised drinks. Guatemala, Nicaragua, Costs Rica and The move follows a successful Freestyle test Panama. These franchise territories are being which began in Atlanta in 2009. Since then integrated into the Mexico and Central the chain has significant increases in drink American division. incidence, solidifying the decision to have John Santa Maria Otazua, formerly in Coca-Cola Freestyle in all existing and future charge of Strategic Planning and Commercial locations. Development, now heads up a new South “The first time we saw Coca-Cola American division. This new division com - Freestyle, we knew it would revolutionise prises operations in Colombia, Venezuela, the beverage industry and we welcomed a and Argentina. test with our partners at Coca-Cola,” said Rafael Suarez Olaguibel, formerly in Robin Sorensen, co-founder of Firehouse charge of the Latincentro division, is now Subs. “Customers rave about Coca-Cola head of Special Projects at corporate level. Freestyle. It offers an interactive experience “This new business structure will provide that when combined with our subs, is us with the necessary flexibility to manage unmatched, and has led to a substantial our business going forward and extend our increase in beverage sales. We're pumped to track record of growth. We are confident be the first national chain on the planet to that John and Ernesto will ensure the contin - bring the fountain of the future to all of our ued growth of our operations and that loyal customers.” Rafael will continue to contribute his experi - Firehouse Subs sells more soft drinks than ence to develop our company's capabilities,” the average fast casual chain in the sub/sand - said Carlos Salazar Lomelin, CEO. wich category. The new technology is a per - Sleek and stylish, the Frrestyle unit is touch- fect complement, providing 120+ sparkling screen operated and offers regular and low- and still beverage brands at Firehouse Subs calorie beverage brands. restaurants, from a single freestanding unit. orange crop “With this expansion of Coca-Cola Coca-Cola Refreshments. “Coca-Cola Freestyle availability, people will be able to Freestyle offers people something they've estimate down choose the perfect beverage to complement never experienced before and helps our their meal at any Firehouse Subs,” said Gene partners like Firehouse Subs grow both their THE Brazilian Association of Citrus Farrell, Vice-President, Coca-Cola Freestyle, beverage business and their total business.” Exporters – CitrusBR – reports that the orange crop for the 2011-2012 season in the citrus belt of the State of São Paulo and in the region known as 'Minas Triangle' is esti - Five stars Investment in mated at 387 million of 40.8 kilos. This forecast was elaborated individually by each NSF International's Food Safety Division natural extracts of the associated companies and the results based in Ann Arbor, Michigan, has earned were consolidated by an independent audit the highest rating from the British Retail SENSIENT Flavors & Fragrances Group has firm. Consortium (BRC), developer of the BRC expanded its extraction capabilities with a This season starts with the international global food safety standards for food, pack - new CO2 extraction plant based in Indi - inventories of Brazilian orange juice reaching aging, storage and distribution. This 5-star anapolis, Indiana. Described as state-of-the- their lowest level in the recent history of the rating confirms NSF's reputation as a leading art, the plant comprises two commercial Brazilian processing industry. certifier to the global food safety standards, scale supercritical CO2 extractors as well as Data gathered by audit firms in each of the having certified more than 28,000 farms and several pilot units available for research and associated companies and later consolidated facilities. development purposes. by an independent audit firm indicated that NSF is committed to helping companies The investment will enhance the com - the global inventories of Brazilian orange juice throughout the global food supply chain pany’s ability to customise and deliver inno - on 31st March 2011 were at 424,702 strengthen their quality assurance pro - vative, high-performance natural extracts. It tonnes – converted into FCOJ 66 Brix equiv - grammes. In 2009, NSF International became was made in direct response to customer alent. Last year the figure was 574,604 tonnes, the first North American certification body needs, increased sourcing opportunities, and down on the 2009 figure of 805,184 tonnes. to earn ANSI accreditation for BRC stan - demand driven by the overall health and dards and has become the largest certifier wellness market trends. to BRC worldwide and SQF in the USA. “Today’s consumer market places an Systems. “We’ve responded to these trends increased emphasis on foods and beverages with an R&D focus on our proprietary with authentic tastes and recognisable, botanical extracts line, Sensient Natural Ori - wholesome ingredients,” said Jean-Philippe gins, which can now be manufactured in the www.softdrinksinternational.com Giorgis, Sales Director, Sensient US Flavor US as well as at our facility in the UK.”

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Join ABA today. 22 AMERICAS Soft Drinks Internationa l – October 2011 Capri-Sun targets South America

AFTER opening its first production site in Brazil this year, Capri-Sun is now looking to expand distribution throughout South America. Exhibiting at the recent SIAL food and beverage trade show in Argentina the company was looking for new distributors and licensees for the South American mar - ket. Capri-Sun presented 16 varieties from its home market of Germany as well as four Brazilian and many other international flavours. The stand demonstrated what the brand stands for: summer, sun and cheerful - ness combined with fruity fun beverages. Capris-Sun has identified South America as an important market. The company points out that there are 400 million peo - ple living in South America - and this figure is rising. Around 25% of the population is below the age of 15. Sunny weather means South Americans spend lots of time out - Capri-Sun's packaging is available worldwide in the classic 200 ml pouch with a straw and a 330 ml doors all year long, an ideal environment reclosable spouted pouch. for the leading children's drink. “Our trade show presence in Argentina is an important vately owned beverage makers in Brazil, Safari Fruits in addition to the classic step in positioning Capri-Sun on the South became the first licensee in South America Orange. Together with the local partner, American market,” said Carsten Kaisig, Man - in April this year. Four fruit flavours are Capri-Sun developed the flavours and aging Director of Capri-Sun and Wild-Indag. produced at the new Indag filling plant in adapted them to suit the preferences of Grupo Imperial, one of the largest pri - Goiás, Brazil: Grape, Mystic Dragon and Brazilian children.

Omaha, Nebraska, and is privately held by TCCC support Labelling buy Diamond Castle Holdings. York Label Group revenues for 2010 were approximately THE Coca-Cola Company is sponsoring MULTI-Color Corporation has agreed to US$240 million, including 100% of its joint Atlanta Ronald McDonald House Charities' buy the York Label Group for US$356mil - venture in Chile which is also being fully (ARMHC) third annual Hearts and Hands lion. The move will strengthen its leadership acquired as part of this transaction. York has Gala on Saturday, 29th October at the in the label markets in North America and 12 plants across the US, and Chile Aquarium. Javier Goizueta, Vice- Chile and makes Multi-Color Corporation with approximately 1,200 employees. President of The Coca-Cola Company and the largest label company in the US and the Nigel Vinecombe, Multi-Color Corpora - President of the McDonald's Division fastest growing globally with revenues more tion President and Chief Executive Officer, Worldwide, will serve as Event Chair and than tripling since the beginning of 2008. will continue as President and CEO of the Muhtar Kent, Chairman and CEO of The The acquisition is expected to be accre - combined company. Coca-Cola Company, as Honorary Chair. tive in fiscal year ended March 2013. Closing CEO.,Founder of A Legendary Event, Tony wa expected on or about 3rd October, Conway is Honorary Patron Chair. 2011. www.softdrinksinternational.com Goizueta said the company was proud York Label Group is headquartered in and honoured to sponsor the event. “Each year the support from the community con - tinues to grow and we look forward to raising even more funds to help deserving In brief… families.” Proceeds from the Hearts and Hands l Berry Plastics Corporation, of Evansville, flavours manufacturing facility in Piscataway, Gala will support the operations of Indiana, has completed the previously dis - New Jersey. The roof-mounted solar panels Atlanta's two Ronald McDonald Houses closed acquisition of Rexam's specialty and will span 115,000 sq ft and will be opera - which provide temporary housing and sup - beverage closures business. Rexam SBC has tional by the end of 2011. port service to more than 2,000 families of eight manufacturing facilities globally, includ - critically ill and injured children. In 32 years, ing seven in the US and one in Brazil. In l The Corn Refiners Association has intro - the Atlanta Ronald McDonald House Char - addition, Rexam SBC has manufacturing duced a new interactive tool to make it easy ities have served more than 32,000 families. operations in Malaysia and Mexico through for beverage marketers to compare high “Without the Ronald McDonald House joint venture agreements, and a research and fructose corn syrup (HFCS) and beet sugar many sick kids and their families would development technical centre located in Per - prices. The cost calculator is available on have nowhere else to turn,” said Linda M. rysburg, Ohio. CornNaturally.com and works by allowing Morris, President and CEO of Atlanta users to select either HFCS 42 or HFCS 55, Ronald McDonald House Charities. “The l Robertet Flavors, a division of the global and then enter the dry weight volume in support from this event will allow us to Robertet Group, has selected GeoPeak pounds. They can view USDA price data, the provide a home away from home for fami - Energy LLC to design, install and service a cost savings from using HFCS and 10 years lies facing tremendous hardships.” high-efficiency solar energy system at its of historical price trends. THE GLOBAL BUSINESS PLATFORM FOR FOOD & BEVERAGE INGREDIENTS

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11:08 24 DEVELOPMENTS Soft Drinks Internationa l – October 2011 Ingredients Global exotica

WILD has developed four exotic fruit con - cepts in response to consumers seeking out more unusual tastes. The fruits are sourced worldwide. The four different varieties come under the tag of 'discovering fruits of the world'. The African mix, for example, includes the exotic marula and pink guava from South Africa. Wild¹s Asian mix features Alphonso mangos from India, with lychees, tamarinds and coconut water rounding off the flavour All four concepts contain 100% fruit. profile and giving the product a typical Asian touch. The portfolio also includes a Cuba and pineapple from Costa Rica, and Ecuador and Brazil, including passion fruit Caribbean medley of red grapefruit from also a tropical variety with fruits from and acerola.

via plants. It contains higher ‘Toothfriendly’ in Chinese stevia total steviol glycoside con - tent, especially Reb A con - favour accreditation tent, within its leaves. This results in improved manufacturing processes EFSA's fifth batch of scientific opinions on GLOBAL producer of high purity stevia due to greater dry leaf yield and refining effi - generic health claims has revealed a products, PureCircle, reports its new propri - ciencies. favourable response to the Toothfriendly etary stevia variety, PureCircle Star 1, has This year PureCircle has been working logo and claim. The news has pleased the been awarded a certificate of accreditation directly with local farmers in more than five Roquette Group, a world leader in polyols, by the Jiangxi Agricultural Crop Audit Com - counties around the Ganxian, Jiangxi region since the company has supported the activi - mittee in China. This certificate gives Pure - of China as well as the Fujia province to ties and scientific work of the non-profit Circle full intellectual property rights to the provide seedlings and plant the new propri - Swiss Toothfriendly International association new stevia variety. etary stevia variety. To date, PureCircle Star 1 since it was founded in 1989. PureCircle Star 1 is a higher quality stevia has been planted in 46 hectares of land with Dr Albert Bär, Director Toothfriendly Inter - plant due to successful traditional cross- plans to achieve large scale plantations for national, stated: “Whilst European consumers breeding techniques of carefully selected ste - the next planting season. are increasingly aware of the health implica - tions of their eating habits, this is not yet the case in many less developed countries. It is therefore impor - Second year for tant that use of the logo and the cranberry auction claim of 'Tooth - friendly' can con - OCEAN Spray has published the results of tinue in Europe – its latest cranberry concentrate trading because Euro - event, which took place on 27th July. A pean food labels total of 148,750 gallons of cranberry con - become increas - centrate were sold. Ocean Spray has now ingly a model for staged eightauctions as the online platform other countries celebrates its second anniversary. where the pro - Bidders opted for three or six month tection of con - contract periods, with delivery from 1st sumers against August through to October 2011 for the misleading advertising only starts to become first contract, 1st November 2011 through a matter of concern. Roquette's long term to April 2012 in the second and 1st May thinking, its world-wide presence and its through to October 2012 for the third understanding of cultural differences are an contract. The winning bids per gallon of enormous help to us in making the 'Tooth - concentrate were US$21.00, $21.84 and friendy' logo available as a symbol for den - $24.14 respectively for contracts 1, 2 and 3. based on market fluctuations for that tally safe confectionery in countries where A total of 17 companies participated in the period – thus gaining price stability and dental caries still predominate.” July event. supply certainty. The Roquette Group helped found the Ocean Spray’s online cranberry concen - The next trading event takes place this association more than 20 years ago and has trate trading platform was established in month. Opening prices per gallon for the continually supported its aims. Its polyols, July 2009. By participating, winning bidders October event, set at 85% of the July such as its maltitol sweetPearl satisfy the secure fixed-priced contracts for each con - event, are: $17.85 for contract 1; $18.56 for organisation's scientific approval criteria. tract period and avoid any change in pricing contract 2; and US$20.52 for contract 3. Soft Drinks Internationa l – October 2011 INGREDIENTS 25

ance, plus FDA's recent acknowledgement The natural choice GrAS approved of Aker BM's New Dietary Ingredient Noti - fication (NDIN), provides regulatory sup - CaroCare®2 Nat. -Carotene 10% CWS AKER BioMarine Antarctic has announced port for existing and prospective customers Star from DSM Nutritional Products is a that that the US FDA has accepted with no of Superba Krill oil for inclusion in new state-of-the-art, high performance, natural- objections the notification of its independ - products and in new markets. source ß -Carotene formulation for the ent GRAS determination for Superba Krill “We are very pleased to offer our cus - colouration and fortification of beverages. oil for use as a food ingredient. This accept - tomers the support of these two impor - Combining colour, ProVitamin A activity tant safety and regulatory compliant and antioxidant properties, this versatile and distinctions. Helping our customers confi - effective ingredient is ideal for beverage consumer acceptance, it is free from ingre - dently launch new Superba Krill oil-based manufacturers looking to respond to the dients of animal origin and fully meets vege - supplements and food and beverage prod - growing consumer trend for natural-source tarian requirements. It does not contain any ucts is essential to our business develop - ingredients. of the allergenic ingredients listed in Annex ment,” said Matts Johansen EVP Sales and Part of DSM Nutritional Products’ - iiia of the EU Directive 2003/89/EC and the Marketing. Care range, CaroCare Nat. ß -Carotene 10% US Food Allergen Labeling and Consumer Dr Nils Hoem, Chief Scientist at Aker CWS Star is particularly suited for use in Protection Act of 2nd August 2004 (FAL - BM, added, “We have clinical studies under - ready-to-drink beverages. It offers a number CPA). way and in development with our cus - of formulation advantages including ease of Like all DSM’s carotenoid ingredients, tomers internationally. Seeking to use, guaranteed colour intensity, superior CaroCare Nat. ß -Carotene 10% CWS Star substantiate the health benefits of krill oil stability for enhanced appearance and can be incorporated into custom-designed for joint health, mental acuity, heart health greater consumer appeal, plus the health Quali®3-Blends premix formulations. This issues and other emerging areas of study benefits of ß -Carotene. fully integrated approach helps customers will help our customers deliver krill prod - The easy-to-handle, free-flowing and non- achieve the right balance and combination ucts with validated health benefits, expand - dusting beadlet disperses immediately and of nutrients in their soft drink beverage ing the scope of the omega-3 market smoothly in cold water. Developed for full products. today.”

Tom Treinen, President of Lorton’s, com - to supplying healthy natural and organic Citrus buy mented: “I am pleased to enter into this products to the marketplace. I would like to transaction with SunOpta and to remain with thank our loyal customers and the dedicated FROM Toronto SunOpta Inc reports its sub - the business operations, leveraging our joint employees of Lorton's for their commitment sidiary Global Organic Ingredients has com - capabilities. I look forward to growing the and hard work as we now join the SunOpta pleted the acquisition of the assets and business together based on our commitment family.” business of Lorton's Fresh Squeezed Juices Inc. Located in San Bernadino, California, Lor - ton’s is a vertically integrated producer of a In brief… variety of citrus-based products in both industrial and packaged formats, with rev - l Producer of specialty phosphate products ing customers in the third quarter of 2011. enues of approximately US$10 million. The for food and beverage applications, Additionally, Innophos Taicang is moving acquisition expands SunOpta's operations Innophos, has announced the formation of a ahead with construction plans for a modern into the extracting, processing and packaging new Chinese subsidiary, Innophos (Taicang) food grade speciality phosphate facility in of citrus-based ingredients through consumer Food Ingredients Manufacturing Co Ltd. The Taicang City, located approximately 40 km packaged products. These facilities have subsidiary has obtained the necessary busi - from Shanghai. The new facility is expected capacity for further growth and expansion. ness license and is expected to begin servic - to be operational by the first half of 2012.

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   (/6/:298/   9<7+36==90>.<385=38>/<8+>398+6-97 667+49<- ./,3>-+<.=+--/:>/. Soft Drinks Internationa l – October 2011 INGREDIENTS 27 nutritional alliance

CALIFORNIAN premium nutritional ingredient supplier Cyvex Nutrition and Holland-based Solanic have agreed a global distri - bution alliance for the dietary and weight management supple - ment SolaThin. This alliance will streamline global operations, with Cyvex assuming all duties relating to the supplement's sales, pro - motion, support and further development. SolaThin – introduced to the US market in March 2011 by Cyvex Nutrition – is a pure potato protein extract consisting of several low molecular weight proteins, including protease inhibitor PI-2. PI-2 enables the release of cholecystokinin, a natu - rally occurring peptide clinically shown to produce a feeling of gastric fullness and thereby helping reduce food consumption. “With healthy, effective weight management becoming an increasingly global issue, this alliance affords us a wonderful opportunity to offer a unique alternative protein ingredient to the food, beverage and dietary supplement industries,” said Katherine Bond, Cyvex's Director of Business Development. “We are thrilled to be working with a company that specialises in developing potato protein offerings backed by scientific efficacy and excellent functionality.”

Investment award

STRATUM Nutrition received the ‘Investment in the Future’ Busi - ness Achievement Award at the 14th Annual NBJ Summit held in Dana Point, California. The award recognises Stratum Nutrition, as a Novus Interna - tional Inc business, for its investments critical to successful market expansion, including: the Novus acquisition of IQF Group, a Span - ish producer of natural carotenoid pigments which expands Stra - tum's European market presence; an equity investment in ESM Technologies, makers of Natural Eggshell Membrane and Eggshell Calcium to form a joint venture; a technology partnership with KitoZyme of to advance the science, global sales and marketing of Artinia, a fibre-based ingredient that supports healthy arteries and overall cardiovascular health; and the com - pany's expanding R&D efforts. The company was also recognised for its partnership with Vita - min Angels on a new humanitarian programme 'Thrive to Five' that supplies children with zinc in order to relieve severe diar - rhoea.

Thad Simons, President and CEO of Stratum Nutrition’s parent company Novus International, receives the accolade. 28 ProDUCTS Soft Drinks Internationa l – October 2011 Juices & Juice Drinks Kicking off at Mango and soy school USA has launched a Super Protein Mango smoothie with 20 grams of soy pro - UK The Feel Good Drinks Company has tein. Each 12oz bottle provides 50% of the teamed with the footwear brand Kickers for daily value of calcium and 150% of the daily the start of the new school year to launch a value of B12 and B6. Key ingredi - promotion on its Feel Good Kids juice ents include apple juice, mango puree, drinks. orange juice and banana puree. Ten thousand coupons have been distrib - “Mango flavoured beverages are becom - uted via the Kickers® website www.kickers. ing increasingly popular yet we noticed a gap co.uk through all online orders. Redeemable in the non-dairy protein category,” said Irma until 31st October and while stocks last, Shrivastava, Vice-President Marketing, each coupon offers Kickers customers £1 off Odwalla Inc. “By providing 20 grams of soy the 100% natural Feel Good Kids 4-pack protein and a creamy swirl of mango flavour available at ASDA and Waitrose nationwide. in every bottle, Super Protein Mango is a As part of the Back to School campaign, fresh on-the-go beverage for health-con - Feel Good Drinks also ran a Kids Kickers scious consumers who don’t want to com - competition via its website, www.feelgood - promise taste.” drinks.co.uk. The competition invited entrants “And, because it’s non-dairy, it's a great to design a pair of school shoes with the option for those who are lactose intolerant first prize being a year’s supply of Feel Good or who choose to observe a non-dairy Super Protein Mango is available in 355 ml Kids drinks, a selection of Feel Good diet,” added Shrivastava. 100% recyclable PlantBottle packaging. branded stationery and a Kickers Back to School Kit. Duncan Adams, Managing Director for Air - borne Footwear Ltd, said: “Kickers as a Health focus brand is synonymous with a light-hearted sense of fun and playfulness. This is apparent UK Rimon 100% Pure Pomegranate Juice is in the kids’ footwear collection as products now available exclusively to the UK health have a distinctly casual, comfortable and fun trade through The Health Store and other feel to them. It is this feel good attitude to selected wholesalers. The premium juice, footwear that makes this partnership with which is sourced exclusively from Israeli Feel Good Drinks such a great fit.” pomegranates, is claimed higher in antioxi - dants than other brands, recording an aver - age of over 5000 µmol TE/g in recent independent ORAC tests. Fortification UK distributor Moshel Ltd said: “The high antioxidant capacity of Rimon is the main ANGOLA Nutry, one of the country's reason we have focused on distribution in leading juice brands, has extended its reach the health trade. In addition, the authentic, to include a new sub-range of drinks pre - ‘freshly squeezed’ pomegranate taste and sented as Nutry Vida+. These offer a balance premium ambient glass packaging, with up to of vitamins to fortify consumer health. one year’s , make it a particularly There are two flavours at present: Nutry attractive offering to health store customers Vida+ ACE and Nutry Vida+ 10 Fruits & 10 who are also discerning about quality and Vitamins. Nutry Vida+ ACE is an orange, car - dislike wastage.” rot and lemon juice blend, rich in vitamins A, C and E. Nutry’s producer, Refriango, mar - kets this as helping fortify the immune sys - tem. Nutry Vida+ 10 Fruits & 10 Vitamins Stevia first blends banana, grape, peach, mango, apple, orange, kiwifruit, goiaba, passion fruit and BRAZIL Del Valla Laranja Caseira Light, the papaya juices. ready-to-drink nectar by Coca-Cola Brasil, is “These two new products demonstrate the first in the country with Truvía, the natural Send your news to once again Nutry’s innovation and the con - sweetener extracted from the stevia leaf and cern of the brand with the health of its con - developed by The Coca-Cola Company and sumers,” said Refriango. Cargill. Del Valla Laranja Caseira Light has 40 news@ calories and no added preservatives. softdrinksinternational.com The new formula was developed at the Research and Development Laboratory at Coca-Cola Brasil in partnership with Cargill, after a broad and rigorous programme of sci - entific research into the properties of stevia. Soft Drinks Internationa l – October 2011

AUSTRALIA The V8 Supercars Championship attracts an enor - mous following, both at the race meetings themselves and through television coverage, which also extends to New Zealand and other countries. A juice drink called Juce Superfruit has been developed by high profile V8 Supercars driver Jason Bargwanna, also in big demand as a motivational speaker, and his business partner Darren Hotchkin. It is available in Citrus Sting and Pomegranate Punch flavour options, which have been alternating on the bonnet of Bargwanna’s race car, clearly visible on TV. “It’s the sort of product I’d be proud to give to my kids,” said Barg - wanna. “It’s full of flavour, lightly carbonated and it’s a new, different product in the marketplace.” Juce Superfruit is promoted as being 99% fruit with no artificial colours, flavours or additives. The new brand is highlighted not only on Bargwanna’s car but also Hotchkin’s Juce Buggy and on the go- kart driven by Jimmy Golding, Australia’s National Light Go-Kart jun - ior champion, who is sponsored by Juce Superfruit.

Juce Buggy.

Juce Superfruit Citrus Sting and Juce Superfruit Pomegranate Punch.

Soft Drinks International 30 ProDUCTS Soft Drinks Internationa l – October 2011 Energy & Sports Drinks Super fruits Be prepared

MIDDLE EAST A Brazilian-made energy UK A.G. Barr has expanded its portfolio of drink has been introduced to Gulf Region energy drinks with the launch of a new bev - markets, along with other fruit-based con - erage designed to prepare consumers for centrates and soft drinks. extreme mental and physical performance. Brasil Fruit, made by Saborama, contains Xdurance, which contains elec - Brazilian ‘super fruit’ extracts such as acai, trolytes, caffeine and B complex, is guarana and catuaba. It has enjoyed huge aimed at consumers seeking an extra boost sales growth in its homeland this year and is ahead of activity or exertion. also selling well in other markets. It has been “The ‘Big Can’ energy category is experi - introduced to the Middle East through a encing huge growth – it’s currently growing joint market venture between Saborama and five times faster than the total soft drinks BrazArtis. category,” said Adrian Troy, Head of Market - As reported earlier, Brazil has in recent ing for A.G. Barr. “We aim to help retailers years targeted the Middle East as having take advantage of this trend by offering a immense potential for its juices and other Rockstar variant for every occasion in the beverages. Ana Borray, Saborama’s Vice-Pres - day. Rockstar Xdurance prepares consumers ident of International Sales, said the com - for what lies ahead – whether it’s a sporting pany’s entry into the Middle East was event or mental activity such as work.” sponsorship agreement with reigning matched by international expansion on a A lightly carbonated blueberry, pomegran - MotoGP world champion Jorge Lorenzo. wider basis. “Saborama is a traditional com - ate and acai-flavoured drink, Rockstar Xdu - This sponsorship is being celebrated with a pany and we have undertaken a natural rance is presented in a 500ml can. variety of special activities and promotions growth path which focuses on the develop - The brand has embarked on a multi-year for both consumers and retailers. ment of specific products that cater to con - sumer lifestyles and tastes.” Highlights included the first BASE jump in Dramatic launch Korea, achieved by a team of five Americans from the Red Bull Air Force, led by manager KOREA South Koreans can now buy Red Jon DeVore. They leapt from the 236 metre Bull energy drink in shops, bars and other N Seoul Tower, later jumping from a helicop - outlets. It seems that most Koreans have ter and soaring over the capital city in wing- become fully aware of this, thanks to a mas - suits. sive launch programme which made the Among other branded activities were most of Red Bull’s sponsorship of so many wakeboard flipping at a central square, edgy sports and other activities, picking up appearances by the Red Bull Wings Team sil - prime-time TV news coverage and lots of ver-blue Minis, BMX stars, skaters, B-boys other media. and more. Some of the action was organ - Red Bull just about covered the full port - ised and approved but much followed a folio to draw attention to its product launch. ‘guerrilla’ approach which wowed the locals.

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Jon DeVore leaps off a helicopter in Seoul. Photo: Sebastian Marko, Red Bull Content Pool. Soft Drinks Internationa l – October 2011 ENERGY & SPORTS 31 revving up Football deal

MALAYSIA When you’ve got thousands of CANADA Co is introducing its young people at college talking about your WhoopAss energy drink to the Canadian promotion, and even looking forward to market along with a one-year sponsorship next year’s edition of what has become an deal with the Argonauts, Toronto's football annual programme, you know that your mar - team. keting campaign has legs. “Jones has roots dating back to Canada, The Revive isotonic drink from Permanis/ and many of our biggest fans are Canadian, Malaysia has launched a further round so we are always looking for opportunities of its Rev Up with Revive promotion which to integrate in the market and give back,” sees college students wearing Revive badges, said Bill Meissner, CEO of Jones Soda. “Our making videos and doing things that will partnership with the Argonauts will help score positive online coverage. and bottles of Revive. introduce our popular WhoopAss energy At stake is an RM10,000 prize plus an The whole drama plays out in high-impact drink internationally, and we couldn’t think of internship, while those badge-wearers spot - manner on Facebook and , also pick - a better way to do this than with a tough ted by the Rev Up promotional teams visit - ing up publicity in college media and through football team.” ing colleges could win RM100 instant prizes word of mouth and email. The WhoopAss energy drink, originally created in 1999, was relaunched in late 2010. The new recipe focuses Isotonic success on functional ingredients including amino acids to ramp SOUTH EAST ASIA An isotonic sports up metabolism, yerba mate, drink developed by YHS (Singapore), part of grape extracts, and , the Yeo’s group, has done well in the Singa - to help muscle recovery, and pore, Malaysian and other south-east Asian B vitamin to supply an energy markets where isotonic beverages have boost. The flavour profile has hints of dragon been in big demand for several decades but fruit, and the 16oz can features grey and with a large number of brands vying for black graphics with a strong new logo. market share. Jones will provide a cash sponsorship to H-Two-O Original is described by its pro - the Argonauts in exchange for integrated ducers as ‘your buddy for a session of hot marketing and promotional initiatives. yoga, evening run or even a class of intense Jones Soda started in the Canadian mar - kickboxing’. ket in 1996, and now sells its complete A sparkling version of H-Two-O Original product line throughout the country. took the brand into a wider market, retaining • The company has further announced the sports and workout enthusiasts who recently by the addition of a blackcurrant that WhoopAss is now available in the Indi - required hydration but also attracting those flavour which, like its established counter - anapolis market. The energy drink will be who wanted to quench their thirst with a parts, is lightly carbonated and low in sold throughout local Gas America retailers, drink that would give them additional benefits. sodium. It is available in three sizes: 330ml, as well as Marsh’s and other grocery and The sparkling range was extended 500ml and 1.5 litre. retail outlets.

Inspirational

FRANCE , the energy drink from Coca-Cola, has collaborated on Nothing But the , a new full-length documentary-style film which tells the story of David Guetta and his impact on popular music. By fusing house and electronic beats with hip hop and R&B, Guetta has catapulted from clubs to stadiums worldwide, ultimately taking it to the top of the music charts. Told through interviews with Guetta as well as anecdotes from friends, colleagues, collaborators and his wife Cathy, the footage is presented in an aesthetic that combines classic documentary storytelling with the sty - David Guetta attends a press conference in Paris to announce the film. listic elements and energy of a music video. When David Guetta partnered with burn, mine since I was a teenager, and it still feels in everything that he does and the more we he wanted to do something different for his like it's only the beginning for me,” said got to know him and what he stands for, the fans, so together they decided to make the Guetta. more compelled we felt to share his story first documentary of his life. “Working with “The burn brand believes in inspiring with fans across the globe.” burn on Nothing But the Beat has given me action with those who want to leave their The movie will launch in theatres and on the opportunity to share this journey and I creative mark on the world,” said Dan White, TV in 22 countries. A global, online premiere hope it will inspire anyone who has talent or Global Group Director, burn, The Coca-Cola later in the year will give fans the chance to dreams to follow them. I have been chasing Company. “David Guetta personifies this spirit view the film wherever they are. 32 ProDUCTS Soft Drinks Internationa l – October 2011 Water & Water Plus natural message Flavoured first

USA A new animated social media cam - UK Following the introduction of Hydr8 paign to encourage healthier drinking habits earlier this year, Highland Spring Group has has been launched by Nestlé Waters. The now extended the range to include Nature’s Fix campaign started on the Face - flavoured water. The three natural fruit book pages of the company’s sparkling spring flavours: Lemon & Lime, Orange & Passion - water brands including Arrowhead, Deer fruit and Strawberry & Kiwi are available in Park, , , 12 x 500ml packs and, as with the and . unflavoured brand, are aimed at price con - Using animated forest animal characters, scious consumers looking for locally the campaign is targeted at people who are sourced products. Each flavour is 100% looking for a healthy drink option, showing sugar free and uses only natural fruit them that they can drink refreshing bever - flavourings with every 500ml bottle con - ages without added or artificial ingre - taining less than eight calories. Hydr8 flavours is targeted at the wholesale, dients. Highland Spring reports Hydr8 has been cash and carry and food service sectors. Carolina Rodriguez, Senior Brand Manager the fastest selling unflavoured brand launch for Nestlé Waters’ Regional Spring Water by value in the take-home sector in the last which has quickly given us a strong position Brands in the US, said: “It takes a positive and six years and is already the 13th largest in the value water sector humorous approach by introducing forest brand by volume (Nielsen). “As a value-for-money flavoured water, creatures who work together. These animals Richard Beeston, Head of Marketing for Hydr8 Flavours can help drive incremental are uniquely qualified for the task because, the Hydr8 brand, said: “This is an exciting sales growth in the soft drinks category. It like all three sparkling spring water ingredi - milestone for Highland Spring Group as we provides great tasting, low calorie refresh - ents, they are simple and natural.” make our first foray into the branded ment and ticks an important box by meet - She added: “Their individual personalities flavoured water market. We’ve had fantastic ing growing consumer demand to drink and admirable perseverance will all be success with sales of unflavoured Hydr8 locally sourced British water.” revealed to consumers throughout different engaging executions such as banners, videos and Facebook.” source of water, the The campaign – which runs until 21st Water-inspired majestic Himalayan November 2011– follows a recent survey by range”. Nestlé Waters North America in June, which INDIA Sponsored by Himalayan Natural “I am extremely revealed that more than 80% of Americans Mineral Water, the Official Water Partner pleased to partner with drink carbonated soft drinks. Among them, a for Lakmé Fashion Week Winter/Festive Himalayan Natural Min - quarter indicated they would be open to 2011 recently held in Mumbai, fashion eral Water for LFW; replacing soft drinks in their diets with natu - designer Wendell Rodricks presented his and my collection is in rally flavoured sparkling water. 'Himalayan Live Natural' collection. sync with the brand Rodricks explained, “Water for me not only ethos of Himalayan symbolises life but also home. Its motions with extensive use of and stillness have never ceased to inspire natural and organic fab - me. While the ocean has played an impor - rics,” he added. tant part in my earlier collections, this time Ashok Namboodiri, I am drawing inspiration from another Head – Sales & Mar - keting, NourishCo Bev - Wendell Rodricks. erages Limited, said, “Himalayan, as a brand, has been associated with Lakmé Fashion Week for a number of years. Wendell's creations are known for their fluidity and meticulous use of natural material, which reflect our brand values and offering – Natural Mineral Water”.

expected to raise up to US$25,000. This is Fiji meal support not a one-off initiative: Fiji Water has worked with Citymeals-on-Wheels for USA In its main market, Fiji Water is the some eight years. choice of many celebrities and upmarket Privately-funded, Citymeals-on-Wheels consumers. But the brand also has a wider was founded in 1981 by Gael Greene and constituency and at the same time does James Beard, initially on a limited basis with not overlook the less privileged. York’s Citymeals-on-Wheels and other support from the city’s restaurant commu - During September and October, its dis - meals-on-wheels programmes. nity. Nowadays the organisation delivers tributors are donating US$1 from every A large number of restaurants and retail more than 2 million meals annually to case sold in participating outlets to New stores are involved in the project which is homebound elderly New Yorkers. New to the Soft Drinks Industry?

In an industry worth nearly £14 billion there are plenty of opportunities for people with fresh, innovative ideas who just need some help bringing them to market. You’ve been creative so let us help you be productive.

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British Soft Drinks Association, 20-22 Bedford Row, London WC1R 4EB

Telephone: +44 (0) 20 7405 0300 Fax: +44 (0) 020 7831 6014 Email: [email protected] web: www.britishsoftdrinks.com 34 PRODUCTS Soft Drinks Internationa l – October 2011 Shocking Carbonates JAPAN Japan Tobacco, whose wide-ranging activities include beverage production and vending divisions, has introduced a new car - bonated product called Menthol Shock. This Technically has a lemon flavour combined with a men - thol cooling effect. engaged The cool theme is accentuated by the drink’s packaging: a stylish INDIA Coca-Cola's brand, the bottle with a shining silver logo lemon-lime carbonate, has been running a positioned diagonally. consumer promotion aimed at its young Japan Tobacco says it is expand - consumers. Using mobile and internet tech - ing its beverage range further, nology a nine digit code under the crown or including canned coffees in its big- reverse of the bottle's label is sent via SMS selling Roots brand. It is also boost - to see whether they have won one of 10 ing its sales networks, both retail Samsung Galaxy Tabs offered every day outlets and vending machines. throughout the promotion. Srinivas Murthy, Director, Marketing (Flavours), Coca-Cola India, said: “Limca as a brand has always been associated with Twice the refreshment and rejuvenation both on a physical and emotional level. Building on its experience philosophy to break away from the dullness Tazagi – Har Ghante Touch Pad’ initiative will of life and enjoying the little moments of give the gizmo lovers an opportunity to not USA (DEW) and Activision freshness, Limca decided to offer to the con - just satiate their constant need to stay con - Publishing are joining forces this autumn in a sumers a chance to experience the best in nected 24/7 but also allow them to establish 'Call of Duty' promotion. Starting in Octo - mobile and internet technology – touchpad those little moments of freshness, known as ber, Mountain Dew will deliver Call of Duty: phones. ‘Do Pal Taazgi’, which are both transforma - Modern Warfare 3 fans double experience “The first of its kind ‘Limca Do Pal tional and uplifting.” time (Double XP) with every purchase of specially marked Mountain Dew products. The promotion will also mark the return of citrus cherry-flavoured Moutain Dew Game Gaming promotion Fuel as a limited edition. “DEW fans have been clamour - expands reach ing for the return of Mountain Dew Game Fuel, so we wanted to EUROPE Coke Zero has announced really fire them up with a partner - impressive visitor figures for the Coke Zero ship that gets to the core of what Gaming Zone on MSN, a new interactive Dew is all about,” said Brett gaming platform that the brand launched O’Brien, Vice-President Marketing, across Great Britain and eight other key become the ‘voice’ of the Coke Zero Gam - Mountain Dew. “There is no bigger enter - European markets in May. One of the first ing Zone in each country. tainment property than Call of Duty, so we major brand partnerships of its kind in the “Covering nine markets, this is the largest are thrilled to partner with Activision to gaming world, Coke Zero identified gaming single creative concept we have ever launch the newest editions of these two as a relevant way to actively engage its core launched multi-nationally with Coke,” com - iconic brands.” audience of 18-25 year-old men. Consumer mented Laurent Delaporte, Vice-President Whilst the promotion runs, specially reaction and visitor numbers to the site EMEA, Microsoft Advertising. “Developed by marked packages of Mountain Dew varieties (over 2 million to date) are highly encourag - our dedicated global creative solutions team, will feature the codes that will deliver Dou - ing. the Coke Zero Gaming Zone is, to our ble XP time to players in the multi-player Coke Zero has also negotiated an exclu - knowledge, the first time any portal has cre - mode of Modern Warfare 3 when the game sive deal with Sony PlayStation which will ated a channel on this scale across Europe.” launches in November. allow Coke Zero to bring an unique compe - tition to its consumers via the Gaming Zone, Based on proven success in France last year, MSN and Coke Zero decided to roll new Blue orange out the Coke Zero Gaming Zone and a pan- European gaming strategy to an additional ANGOLA Refriango has created a new eight European markets including the UK, Ire - version of its Blue Orange carbonated soft land, Nordics, Belgium and the . drink, featuring a higher level of fruit juice. A worldwide first for both brands, the gam - “Improving what is already good is some - ing promotion ensures consumers will get thing that only a confident brand with a pio - the latest games news and reviews as well as neer positioning is able to do and celebrate The TV commercial is different to the access to games, quizzes, cheats and trailers, openly,” says Refriango in a marketing back - norm in that it was filmed using advanced plus a major PlayStation competition later in grounder. technology, through a camcorder called the year, available exclusively to Coke Zero Blue is Refriango’s flagship brand and the Phanton which is claimed to record 1000 consumers. bottler has invested heavily in advertising, frames per second. Blue Orange, promoted Each market will have its own respected with a focus on television, for the enhanced as ‘Orangelicious’, has also been highlighted games blogger to provide comment and Blue Orange. through Facebook. Soft Drinks Internationa l – October 2011 new bottles

SOUTH AFRICA In its homeland country has added two new packaging variants to the sparkling fruit juice range. These are 350ml and 1.25 litre PET bottles. When it was first launched, Appletiser was sold in glass only, ideal for a beverage then consumed primarily in restaurants and at spe - cial occasions. As it grew in popularity and drinking occasions, the pack range was extended to cans to stimulate home drinking and portable convenience. The new PET bottles extend this convenience factor further, along with affordability. The 1.25 litre bottle is pro - moted as a ‘weekend sharing’ pack, With PET ahead: priced slightly lower than the 750ml glass variant. versatile, sustainable “By understanding that the global and flexible credit had changed consumer purchasing habits and by staying close to the economic reality of existing and Mit PET in Zukunft: potential consumers, we were motivated to make a meaningful vielfältig, nachhaltig adaption that could positively benefit the consumer, both from a convenience and value perspective,” said Francois Rozon, Managing und flexibel Director of Appletiser South Africa. Appletiser and Red Grapetiser are now available in a 330ml can, 275ml and 750ml glass bottles, as well as 350ml and 1.25 litre PET bottles. White Grapetiser and Peartiser have much the same choice November except that the 350ml bottle is not offered for these flavours. 7-8, 2011 Nuremberg 250ml in multipacks Congress Center UK Britvic and PepsiCo UK are introducing the first 250ml range Nuremberg (CCN East) of multipack cans across , and Pepsi. 7UP Free Prior to Brau Beviale and Tango will follow next spring. The new cans have been designed to give consumers more choice in can size for different soft drink occasions, as well as grow incremental sales for retailers. Consumer XIV. Strategy and research has found that many consumers, and in particular women, Technology Conference for would like the option of a smaller can. the PET Packaging Industry The range is available in a variety of pack sizes, including 10, 12, 15, 18, 24, 30 and 36 cans packaged in new cardboard packs that are easier to carry home, store and recycle. Noel Clarke, Brand Controller, Britvic, commented: “From our research we know that consumers buy based on the number of cans inside a multipack. The more cans in a pack, the more con - sumption occasions there are and the more cans there are to share. Our new 250ml multipack range will provide value to con - sumers by giving them more cans per pack and ensuring that we continue to grow the category even further.” Supporting the launch is in-store POS, retailer magazine and website promotional activity. www.petnology.com Conference Organiser PETnology/tecPET GmbH P.O. Box 120 429 D-93026 Regensburg, Germany Phone: +49 941 870 23 74 Fax: +49 941 870 23 73 [email protected]

www. softdrinksinternational.com 36 PRODUCTS Soft Drinks Internationa l – October 2011 Festive Adult UK Britvic is introducing a limited edition J2O variant into both the take-home and on-trade channels this Christmas. J2O Glit - ter Berry has been designed for social Limited edition occasions at home or in the pub. The new variant is a combination of red grape, pink cherry and a hint of spice with edible gold glitter that sparkles once the bottle is UK Premium adult soft drinks producer, shaken. Bottlegreen Drinks Co, turned pink for two The launch is being supported by a months from September in support of the £2.5million TV and cinema marketing cam - charity, Breakthrough Breast Cancer. paign from November, which is themed The charity link-up follows last year’s suc - around the ‘Smile Tastebuds’ creative seen cessful partnership in which Bottlegreen on screens earlier this year. Britvic will also Drinks donated 10% of the sale of each be running sampling campaigns in grocery bottle throughout October 2010 to raise a retail outlets and offering the on-trade glit - substantial amount of money. The limited tery front of bar POS to grow sales of the edition re-branding helped Bottlegreen drive number one packaged soft drink in pubs strong consumer awareness for Break - and clubs. through and Breast Cancer Awareness Helen Gorman, Brand Controller at Month. Britvic, commented: “The lead up to Christ - Both Bottlegreen Pomegranate & Elder - mas will be full of parties and other social flower cordial and sparkling pressé bottles gatherings, and as a premium adult soft will again be re-branded bottlepink and drink, J2O will have an important role to include the distinct pink ribbon, a worldwide play. Our limited edition J2O Glitter Berry, symbol of Breast Cancer Awareness Month. is not only delicious, but it will act as a Chris Askew, CEO of Breakthrough great ice breaker with its fun, glittery Breast Cancer, commented, “We’re incredi - design. It’s the first of its kind in the soft bly excited to be joining forces with Bottle - drinks category, and we’re confident it will green again and will be working closely appeal to adults looking for a bit of glitz together to recreate the success of last and glamour – not to mention a delicious year.” drink – this winter.”

Feijoa sparkles

NEW ZEALAND Mac’s is close to being a household name in New Zealand because of the craft beer brand made by the Lion group. Originally produced at a small in the city of Nelson, at the top of New Zealand’s South Island, the brand’s popularity has seen it move to mainstream production. With this steady growth in market profile has come strong sales for Mac’s Ginger Beer, a traditional offering, and Lion has more recently added Green Apple and Lemon Crush flavours. Now the adult sparkling range has been extended further by Mac’s Feijoa & Pear whose packaging shouts: ‘Real pears com - bined with KIWI FEIJOAS for a sparkling hit of INDIGENOUSLY THEMED REFRESH - Mac’s Lemon Crush 4-pack. MENT.’ Feijoa trees grow profusely in New Zealand and the fruit is widely eaten on its own, in salads, desserts and other cuisine. It has also become a popular beverage flavour, not only for soft drinks but also organic feijoa wine, flavoured vodka and other products. Release of Mac’s Feijoa & Pear coincides with a packaging make-over for the Mac’s brand which has long specialised in a funky appearance that extends to Mac’s-themed bars. Mac’s Feijoa & Pear 24-pack.   38 PRODUCTS Soft Drinks Internationa l – October 2011

Teas SUBSCRIBE Test market To receive your monthly copy of SWITZERLAND The Tetley brand from Soft Drinks International Tata Global Beverages has recently launched email: Tetley Cold into the Swiss market. Con - subscriptions@ sumers can flavour their water with refresh - softdrinksinternational.com ing fruit infusions that have been specially Switzerland’s largest supermarket chain, as a created to brew in cold water. limited summer edition. With Tetley Cold, Tetley Cold is naturally caffeine free with Tata Global Beverages aims to generate European Union: £110, €150 no added sugar or artificial sweeteners with growth via a new consumption occasion for Rest of World: £125, €170, $200 only 4 calories per serving (200ml) and it is tea bags which supports its good-for-you easy to prepare – tea bags are infused in growth agenda. cold water and brewed for four to five min - Switzerland is the first market to launch utes. Tetley Cold where it is being test-marketed There are two variants – Blueberry & for 12 weeks. If successful the brand will be Strawberry and Raspberry & Strawberry – introduced in key European markets in sum - which will be launched through Migros, mer 2012. ADVERTISE work of more than 200 food banks that rock link feeds serve every community in the US by distrib - To discuss marketing uting food and grocery products through US Snapple and Grammy award-winning more than 61,000 food pantries, soup opportunities email: pop-rock band Maroon 5 have partnered to kitchens, shelters and other emergency feed - advertising@ launch Tea Will Be Loved’– a green tea and ing centres. softdrinksinternational.com black tea with notes of “We traded in our instruments for lab pomegranate and berries. coats and had the opportunity to take over Inspired by the unique per - the Snapple lab to craft our own tea,” said sonalities of the band Adam Levine, lead vocalist for Maroon 5. members and named after “After lots of taste-testing, we each chose their hit recording 'She our favourite flavour and combined them to Will Be Loved' this limited create Snapple Tea Will Be Loved to benefit release Snapple tea is avail - Feeding America. We love it, and we’re able at participating retail - excited for our fans to try it.” CONTRIBUTE ers nationwide. The limited edition package features 13 As part of the partner - specially marked gold Snapple caps with Real Send your news to: ship, Snapple and Maroon Facts about Maroon 5 and Feeding America. news@ 5 will donate $250,000 to The band also contributed to the graphic Feeding America, a net - design of the packaging for the new tea. softdrinksinternational.com To discuss editorial new labels contributions email: editorial@ USA , the leading organic bot - softdrinksinternational.com tled tea company, has redesigned its PET line of Honest Tea and Honest Ade. The label refresh was initiated over three years ago after a series of consumer insights suggested that the brand could be making a bigger visual impact on store shelves. “Gaining national distribution is like getting a primetime premiere, and we want to All major credit/debit cards accepted make sure we’re wearing our best outfit,” said Seth Goldman, President & TeaEO of To further increase shelf standout, the brand's Honest Tea. “As any brand manager knows, logo has changed. While maintaining the updating your visual identity can be a gru - Garamond font the word 'Honest' is now larger, elling process, but we are delighted with the to create greater brand unity across the line. final results.” The new designs feature a white back - Black or White) Tea Leaves’ to reinforce the Tel: +44 (0)1202 842222 ground that highlights the drink's ingredients. authenticity of the ingredients. The images Fax: +44 (0)1202 848494 Fresh tea leaves and large cut-open fruit are on the Honest Ade labels include fun treat - www.softdrinksinternational.com presented in an often playful way. The tea ment of the fruit, such as a lemon half serv - labels also specify ‘Brewed Organic (Green, ing as a beach umbrella.

40 SPorTS DrInKS Soft Drinks Internationa l – October 2011 Developing markets a potentially rapidly changing future competitive environment

fast growing developing world may present Ahidden opportunities for sports drinks. The rapid growth in many developing markets is being driven by underlying demographic changes. Rapid urbanisation coupled with income growth is causing changes in people’s drinking habits. If can find niche cof - An opportunity fee opportunities in China, then anything may be exists for sports possible. These rapid changes may be particular - ly important for sports drinks to reduce their drinks to reduce strong dependence on the North American mar - ’s global strength is driven mostly by its ket. No.1 position in the dominant North American their strong market. Gatorade has over a 70% share of the vol - The global perspective ume in the North American category dependence on North Americans are, by far, the biggest con - where it derives almost 80% of its global volume. sumers in the world of sports drinks. In 2010 peo - It also has over a 70% share in Latin America. the north ple in North America consumed, on average, But outside these two core geographies, almost 14 litres per person based on Euromonitor Gatorade is not a powerhouse brand. In fact, American International data. This compares to the develop - according to Euromonitor International data, it market, reports ing world of Asia Pacific, Latin America, Eastern only has a 8% volume share and is the No.3 Europe and Mid East/Africa average of under 1 brand behind both from The Coca-Cola richard Haffner. litre. Company and from Otsuka The iconic Gatorade, from PepsiCo, is the lead - Pharmaceutical Company Ltd. ing global sports drink brand with over 44% off- Gatorade, being the global category leader, may trade volume share in 2010. The next closest be the brand with the most to gain, and lose, from brand, from The Coca-Cola Company, the changes in drinking habits now occurring in trails Gatorade by almost 30 percentage points. the developing world. However, to take advan - Although Gatorade is by far the global volume tage of evolving consumer tastes requires product leader in sports drinks, this does not give a com - characteristics that are appealing to the local pop - plete picture of the global competitive situation. ulation as well as effectively communicating brand benefits and usage occasions to potential consumers. To get a better idea of some of the cultural chal - lenges in developing markets, it may be interest - ing to take an in-depth look at a market with good potential for future development.

Malaysia is an interesting case study Malaysia, although much smaller than the North American market, may present some lessons that can be generalised to other developing markets. There has been rapid growth and the preferred format of sports drinks, while not unique, is rare. Malaysians prefer their sports drinks to be car - bonated. The carbonated format makes it chal - lenging for global sports drinks brands to compete in the Malaysian market.

Malaysian category growth projected to continue It has been one of the more dynamic sports drinks markets globally and it is set to increase in impor - tance in the future. Euromonitor International data shows that, from 2005-2010, Malaysian off- Soft Drinks Internationa l – October 2011 DEVELOPING MARKETS 41 trade sports drink volume increased at a com - ranking up to the number four position, just pound annual growth rate of over 12%. In 2010 behind Japan. Malaysia ranked number 11 globally based on off- trade volume and due to the popularity of sports Carbonated is the preferred drinks at fifth in per capita volume, consuming sports drink format 5.3 litres per person in 2010. This contrasts with Such a dynamic market might attract the atten - 2005 when Malaysia ranked ninth in global per tion of Gatorade. However, Malaysia is one of the capita volume. few markets globally where consumers prefer a Urbanisation is one of the key factors that has carbonated sports drink. To maintain a consistent driven this growth in the popularity of sports global formula for Gatorade and still participate drinks. In recent years, Malaysia underwent rapid in this very dynamic market, PepsiCo competes urbanisation with the number of urban house - with a different brand. holds increasing from 2.3 million in 1995 to 4.1 The leading player in 2010 remained F&N ...the sports million in 2007. More locals are moving to cities Coca-Cola with its strong brand – 100 Plus. The drink category in to look for better job opportunities. As a result of company focused heavily on generating sales of urbanisation, life was lived generally at a faster this brand via continuous product extensions and general could pace. marketing activities such as sports sponsorships. In addition, a recent study reported that 80% of The brand has been on the market for many years greatly expand Malaysian fmcg shoppers said they now think and has developed a loyal following amongst about their health more than they did before. sports drinks consumers. In sports drinks 100 in developing With more efforts from government to promote Plus has an over 80% volume share in 2010. 100 healthy eating and drinking, as well as better Plus is not only the leading sports drink, it is the markets as access to worldwide communication and infor - brand leader in off-trade volume for all soft drink mation channels, local consumers are more brands. recently aware of topics such as healthier eating habits With the regional brand 100 Plus dominating urbanised and the importance of hydration. in sports drinks, the international brand 7-Up Improvement in the economy boosted con - Revive found it challenging to break into sports consumers with sumer confidence and overall spending. drinks, an area whereby 100 Plus has dominated Urbanites have higher disposable income to for so long. 7-Up Revive entered the market in extra money to spend on activities such as gym membership, 2007. However, the considerably younger brand club programmes, and slimming plans, managed to perform well by leveraging on the 7- spend are while others engaged in keeping fit in their con - Up brand to spur a degree of interest and has dominium facilities. Teenagers and students grown volume every year since its introduction. encouraged to actively engaged in sports for exercise and com - Its latest addition 7-Up Revive Lime Burst will adopt a new petition. further strengthen the position of 7-Up Revive. These demographic trends are projected to While it has managed to achieve a 7% volume product continue driving dynamic growth in sports share in 2010, it does not look like it will catch drinks into the future through 2015. From 2010- 100 Plus anytime soon. category to 2015 Malaysian off-trade volume is projected to While 7-Up Revive has PepsiCo in the game for increase by over 50% according to data from sports drinks, it does not look like this strategy meet the needs Euromonitor International. This rapid growth will be able to challenge 100 Plus. So the ques - will move the per capita consumption global tion for PepsiCo is what does Gatorade really of their new, mean as a brand, can it have a carbonated formu - increasingly lation that is tailored to Malaysian tastes (and still be Gatorade) and could Gatorade build the same affluent, lifestyle. cache in Malaysia that it built in North America and Latin America. It appears that Gatorade’s core message of healthful hydration could be appealing to Malaysian consumers.

Global competitive implications Malaysia presents an example of how Gatorade could be customised for that market; flavours that appeal to local tastes and mild carbonation. In other markets a message emphasising Gatorade’s electrolyte replacement properties with the more traditional still variety may be more motivating to consumers. The variety of products in the Gatorade line allows for much flexibility in cus - tomising a locally compelling message. While it may be somewhat pricey to adapt Gatorade’s product formulation and positioning to local tastes, if the success of the Americas can be duplicated, Gatorade would become a truly global powerhouse. At the same time, the sports drink category in general could greatly expand in Richard Haffner is Head of developing markets as recently urbanised con - Global Beverages Research at sumers with extra money to spend are encour - Euromonitor International. aged to adopt a new product category to meet the richard.haffner@ needs of their new, increasingly affluent, euromonitor.com lifestyle. n www.euromonitor.com 42 SPorTS DrInKS Soft Drinks Internationa l – October 2011 Peak performance putting soy proteins to work in sports beverages

ith an estimated market value of US$32 bil - Wlion and rising, the global sports nutrition sector is shaping up to be a competitor as strong as the elite athletes who’ve driven its growth. But the audience for performance-optimising foods and beverages reaches well beyond the winner’s podium. Sports beverages, in particular, are the fuel of choice for world-class contenders as well as weekend warriors, and as manufactur - Sports ers look for more ways to give their products a nutrition has winning edge, soy proteins stand out as an ideal draft pick for the team. come a long Protein power way since the Sports nutrition has come a long way since the electrolyte beverage. Initially formulated to electrolyte replace fluids and minerals lost through sweat, once studies showed that provide beverage, fuel not only to improve performance but to delay fatigue, the electrolyte beverage added car - muscle growth and repair. It all makes for a fast- writes Kimberly bohydrate delivery to its benefit list. changing and energetic field of study. J. Decker. Attention has now turned to protein and its advantages for sports-beverage users. Common The soy solution knowledge holds that protein feeds muscle And it makes for a great opportunity to include growth and repair following exercise and pro - highly digestible and bioavailable soy proteins in longs satiety, and studies do indeed reveal a sports beverages. Why? As David Kraus, Global roughly three-hour post-workout ‘anabolic win - Applications Manager, Solbar Israel, notes, not dow’ wherein increased blood flow shuttles only is protein “an important part of an athlete’s amino acids – the building blocks of proteins nutrition regimen before and after training for and muscle – to tissues primed for synthesis. muscle regeneration, to reduce inflammation, Amino acids also help taxed muscles recover and to provide other benefits important to from exercise stress. Arginine increases blood extreme sportsmanship,” but “new research also flow, delivering yet more nutrients and immune indicates that consuming proteins with a more factors to tired muscles, while glutamine serves extended rate of amino acid release prior to sleep as a precursor to the antioxidant glutathione, accelerates the build-up and regeneration of which defends against the free-radical damage muscle mass.” caused by oxidation in working muscle cells.(It’s With a digestion rate intermediate between no coincidence that over-trained athletes reliably that of quick-digesting whey and slowly exhibit depleted glutathione stores.) As an added absorbed casein, soy protein promotes a more bonus, both glutamine and arginine trigger the gradual amino acid release into the blood and, release of important growth hormones, promot - ultimately, needy muscles. In terms of overall ing further growth of muscle mass. protein quality, isolated soy protein receives a Protein Digestibility Corrected Amino Acid Energetic area of study Score of 1.0, higher than other plant proteins and But can protein feed muscles during physical equal to the most nutritious animal sources (eggs activity? Scientists have long believed that the and dairy). Further, soy protein is superior to exercising body taps only carbohydrates for whey in arginine and glutamine content, while immediate energy. However, recent studies also being rich in the branched-chain amino acid involving sports beverages formulated with both leucine. and protein demonstrate protein’s But unlike animal proteins such as whey, soy potential to improve endurance possibly by is vegetarian, never contains lactose or gluten, boosting the insulin response that transports and delivers more health benefits besides. For amino acids and carbs into cells. one, it’s the principle dietary source of Regardless of whether this theory holds up to isoflavones – phenolic compounds with antioxi - further scrutiny, the fact remains that the dant and anti-inflammatory activity. Soy protein branched-chain amino acids leucine, isoleucine also increases satiety to aid weight loss. And soy and valine supply working muscles with ready protein is the only protein with an FDA-autho - energy during exercise and goose post-exercise rised heart health claim. Soft Drinks Internationa l – October 2011 PEAK PERFORMANCE 43

All in good taste facturers wondering how to ensure protein sta - Even taste – once a drawback – now plays in bility in their beverages. soy’s favour. There was a time when soy proteins “One option,” Kraus says, “is to formulate as were notorious for contributing beany, astrin - far from your protein’s isoelectric point as possi - gent, ‘cardboard,’ or other off flavours to prod - ble.” Given that soy protein’s isoelectric point is ucts. Thankfully, the state of the soy-processing generally considered to be pH 4.5, that makes art now renders such complaints obsolete. beverages either more acidic or closer to neutral “To achieve a protein level of 90% in the iso - than that in the best choice. But for manufactur - lated soy protein during production,” Kraus ers who find such restrictions limiting, “another explains, “we remove the naturally occurring avenue,” Kraus continues, “is to change the soy oils, fibres, and carbohydrates in the soybean protein’s isoelectric point to some extent through that contribute the off notes when they oxidize processing to make it less susceptible to precipi - or otherwise react in the protein.” tating at a vulnerable pH.” His company’s Solbar ...recent studies Accomplishing such a flavour improvement is Q line of isolated soy proteins is designed to do involving sports no small matter, as some powdered dry-blend just that in ready-to-drink beverages at acidic beverages can include soy protein in excess of conditions, near neutral, or both. beverages 80%. “We make the extra effort to put our products In the hot seat formulated with through the deodorisation and processing steps Several proteins in the Solbar Q line also demon - to remove those off flavours,” Kraus says. “If the strate solubility under UHT processing, which both taste isn’t there, no amount of nutrition or per - raises another issue crucial to successful protein formance enhancement will sell a product.” fortification: thermal stability. Heat denatures carbohydrate sensitive proteins and reduces their solubility. In and protein A stable foundation response, suppliers have built soy protein prod - But even with flavour under control, beverages ucts to withstand processes ranging from aseptic demonstrate remain a dynamic medium where a lot can go and hot-fill to retort and pasteurisation. wrong. With soy proteins, suspension stability is Kraus notes that some soy proteins actually protein’s the main issue – at least in some applications. become more soluble upon heating. However, “If Dry-blend beverages largely evade the problem you add them to your beverage at levels above a potential to because, as Kraus says, “The consumer is going critical amount and then heat-treat,” he says, to reconstitute it in water or another liquid right “you’ll get a gel instead of a beverage.” Of course, improve before drinking, so the protein just needs to be manufacturers may want a gel in something like endurance... dispersible – quick and easy to mix without a protein-enhanced sports gel , which lumping or presenting difficulties to blend.” would make a welcome addition to an expand - But when that time between protein hydration ing product class. “These packets are easy to and consumption lengthens, as with a bottled carry and easy to consume during exercise,” ready-to-drink beverage designed for refrigera - Kraus notes, “and we see more athletes showing tion or shelf storage, “You want a protein that interest in them.” will go into solution and stay that way without Athletes may also show interest in combining settling at the bottom of the container,” Kraus soy with minerals like calcium, particularly says. when seeking exercise’s bone-building benefits. Variations in pH further complicate matters. Kraus notes that Solbar’s Q735 soy protein iso - Sports drinks run from low-pH isotonics to late is reacted with calcium to promote better shakes that approach neutrality, thus requiring suspension stability in beverages. Without such soy proteins that demonstrate equally broad pH treatment,” he says, “if you blend soy protein stability. But proteins are least soluble at their with divalent cations like calcium in solution, isoelectric points – the pH where positive the protein and calcium will react and precipi - charges equal negative – and that leaves manu - tate very quickly.”

A viscous cycle Kraus also advises clients to consider viscosity when selecting soy proteins. “Ingredient choice will always depend on the mouthfeel and texture of the beverage that you want to achieve after thermal treatment,” he says. And although “low- viscosity” soy proteins exist, some of these “may still increase beverage viscosity upon heating,” Kraus notes. The better choice is what he calls “very-low-viscosity proteins that will not increase viscosity even after heating.” The take-home message is that options are available to suit a spectrum of beverage styles. But the real take-home is that the key to taking full advantage of soy protein’s assets lies in working closely with your supplier. Only then can you maximise all aspects of formulation, production, and finished-beverage qualities. “Whether it’s pH, heat processing, packaging, or mouthfeel,” Kraus says, “we can match any demand you have. But we need to know what those demands are in order to do it.” n www.solbar.com 44 SPorTS DrInKS Soft Drinks Internationa l – October 2011 Optimising potential with L-carnitine

ith the tendency towards sedentary lifestyles Wever increasing it is important to find ways to make exercise more enjoyable. Carnipure™ can support consumers in their exercise programmes Fitness L-carnitine by Nutrition et Santé. by optimising performance, delaying the onset of fatigue and speeding up the recovery process. Latest research shows that L-carnitine plays a dual role in skeletal muscle fuel metabolism during Essential for energy metabolism exercise that is dependent on exercise intensity. L-carnitine is a nutrient in our body that plays an During low intensity exercise increasing muscle L- Extensive important role in energy metabolism. It is essential carnitine content through Carnipure supplementa - research shows for transporting long-chain fatty acids into the tion led to glycogen sparing and increased fatty mitochondria, the ‘furnaces’ of the body’s cells, acid oxidation. During high intensity exercise that Carnipure where they are broken down and transformed into increased L-carnitine levels led to a decrease in energy. L-carnitine is important in supplying ener - anaerobic energy production, including a decrease can play a gy to many organs in the body, such as the heart, in muscle lactate accumulation. Furthermore, dur - muscles, liver and immune cells. The human body ing a performance test, supplementation resulted in beneficial role in synthesises about 20mg of L-carnitine per day pro - lower perceived exertion as well as increased work vided the necessary precursors (essential amino output. many areas of acids as well as some vitamins and minerals) are available. However, most L-carnitine is provided Product applications health, including by dietary intake. Red meat (e.g. lamb, venison and Under the brand Carnipure, Lonza offers not only exercise and beef) is particularly rich in L-carnitine, whereas Carnipure crystalline, which is pure L-carnitine, fish, poultry and milk contain smaller amounts. but also Carnipure tartrate, a non-hygroscopic alter - recovery, says Foods of plant origin contain very little, if any, L- native for liquid and solid applications. Both forms carnitine, but a well-balanced, non-vegetarian diet have excellent technological properties: they are Adriana Williams. is estimated to provide 100-300mg of L-carnitine bright white, stable at a wide range of pH and tem - per day. In Europe and the US, however, dietary L- peratures, highly water soluble and form colourless carnitine intake has decreased by about 20% over solutions. Due to its efficacy, its excellent safety the last decade, mainly as a result of decreasing profile and its suitability for processing, Carnipure beef consumption. can be integrated into various applications in the nutrition and food industries, with sports bever - Benefits for athletes and active people ages being one of the most popular applications. Extensive research shows that supplementary A rehydration drink with the added -burning Carnipure can play a beneficial role in many areas effect of Carnipure, Isostar Fitness L-carnitine by of health including exercise and recovery. Nutrition et Santé contains 500mg Carnipure per Supplementation may benefit athletes and physi - 500ml bottle. Another rehydration beverage is cally active people in many ways: optimisation of Active Refresh by Inkospor, which contains 200mg performance, delayed onset of fatigue, and Carnipure per 500ml bottle as well as vitamins and improved recovery process. Studies show that minerals. Carnipure can optimise performance by positively affecting VO2 max, the maximum amount of oxy - At a glance Carnipure offers: gen that an individual can utilise during exercise in Proven efficacy: extensive clinical research shows a set period of time. that Carnipure can play a beneficial role for a broad A study in endurance athletes showed that L-car - array of applications, including sports nutrition, nitine supplementation decreases the respiratory weight management, cardiovascular health and quotient (RQ) during a 45-minute cycling exercise, healthy aging. Active Refresh by Inkospor. indicating a glycogen sparing effect, which is Excellent safety profile/full traceability: EFSA’s thought to lead to improved performance and a safety evaluation has concluded that up to 2g L-car - delayed onset of fatigue. Furthermore, researchers nitine/day are safe for human consumption. observed a decrease in the production of free radi - Lonza’s Carnipure products are HACCP certified Adriana Williams is Marketing cals, less tissue damage and reduced muscle sore - and offer full traceability. Manager Nutrition, at Lonza ness after exercise in recreationally trained athletes Easy integration into formulations: Carnipure Ltd, Basel, Switzerland. following three weeks of Carnipure supplementa - crystalline and Carnipure tartrate are stable under Email: [email protected] tion. These effects were found to be dose-depen - common processing conditions. www.carnipure.com dent and could be seen in young and old, male and Easy communication to consumers: “Carnipure www.carnipure-for-you.com female subjects. turns fat into energy!” n Soft Drinks Internationa l – October 2011 SPORTS DRINKS 45 Building muscle strength with whey protein

s pressure grows from governments and the Bridget Holmes Amedia to be more health-and-image con - scious, a general awareness of the importance of analyses how nutrition in supporting a healthy, active lifestyle is also on the rise. Consumers are becoming the latest increasingly knowledgeable about the positive impact that certain nutrients can have on health hydrolysed whey and fitness, particularly the role of protein – and specifically whey protein – in building muscle protein and strength when combined with exercise. In the past, whey protein products remained improves muscle exclusive to serious sportspeople and body builders. This new, broader awareness of their by maximising amino acid delivery to the muscle protein synthesis benefits has led to the expansion of the sport and to promote muscle protein synthesis. In addition, and decreases fitness-related drinks market, which now includes Optipep delivers high levels of essential branched active consumers. As a result, manufacturers of chain amino acids (BCAAs), which exert an anti- muscle protein whey protein are developing more suitable ways catabolic effect by reducing the breakdown of pro - of delivering their products to this expanding tein and protecting muscle tissue. When present breakdown market. at high levels, BCAAs can be deaminated by the muscle cell and burned as energy. This conserves Taste test glycogen reserves and helps in aiding stamina. Sports drinks can appeal to a wider demographic, particularly if there is greater emphasis on how Next generation hydrolysed they taste. For this reason, Carbery, European whey protein whey protein expert, commissioned industry The combination of an exceptionally clean taste leading research to study the sensory profiles and profile and the high levels of di and tri peptides flavour chemistry of a range of hydrolysed whey offered by Optipep make it the ideal ingredient for protein (HWP) ingredients. The research at North sports nutrition drinks which aid recovery and Carolina State University (NCSU) included strength building. Optipep also enables manufac - benchmark work comparing a range of leading turers to make a hydrolysed whey protein on-pack products in the market place with the aim of char - claim. As consumers become increasingly aware acterising the inherent flavours present in whey of the benefits of aligning their diet with their Bridget Holmes is Development proteins. This information enabled Carbery to fur - exercise programme, beverages that are conven - Technologist at Carbery Food ther understand the relationship between flavour, ient, great tasting and offer real benefits are sure to Ingredients. manufacturing processes, storage and consumer enjoy great success. n www.carbery.com responses. The benchmarking research included the vali - dation of Carbery’s renowned Optipep™ range as an exceptionally clean tasting HWP. The research confirmed that it possesses a low bitter taste com - pared to other leading hydrolysates available on the market. The ingredient’s neutral taste is creat - ed via the use of specialist enzyme technology and investment in process technology which work to minimise the impact of bitterness associ - ated with hydrolysis.

Promoting muscle protein synthesis Besides its clean taste, the new Optipep ingredi - ent also offers a readily available source of di and tri peptides. These are more rapidly absorbed into the intestine than free amino acids and protein hydrolysates containing larger peptides, and much more rapidly than intact protein. This speed of absorption means that Optipep helps sportspeople recover more quickly after exercise 46 SPorTS DrInKS Soft Drinks Internationa l – October 2011 Whey protein supporting body tone and maintaining lean muscle mass

UK government foresight report predicts that Aby 2050, 60% of men and 50% of women could be obese if current trends continue. Managing weight is of huge interest due to the prevalence of obesity, and its link to chronic dis - eases such as cardiovascular disease (CVD) and diabetes. As such, reducing body fat, or effective A new study weight management strategies are important for has shown an individual’s health. However, interest in the subject stretches far beyond the sedentary or dis - the ability eased population. Many athletes are seeking to improve their overall body composition as a maintaining lean body mass is important for ath - specifically of means to maximise their power-to-weight ratio, letes, but is also desirable for everyday exercis - an important attribute of performance, whilst ers, specifically those interested in muscle tone. whey protein general exercisers are looking to improve general health as well as how they look and feel. How does protein work? to improve In general, weight loss is achieved by creating There has been an increase in popularity of high a negative energy balance, which means a greater protein diets for weight management and weight body weight amount of energy is expended than consumed loss. Protein supports the maintenance of muscle and over one day and cumulatively, over time mass, as such a high protein diet combined with (weeks/months). This can be done by either an active lifestyle has been used by many look - composition, decreasing energy intake through energy restric - ing to achieve a desirable body composition. A tion in the diet and/or increased energy output high protein diet could therefore be important to writes through increased activity. It is widely acknowl - support lean muscle mass, especially during edged that for sedentary or general sport and restricted calorie intake while dieting. Mark neville. exercise participants, a combination of both Another advantage of protein for weight man - energy restriction and increased physical activi - agement is its influence on energy expenditure. ty is the ideal solution. The energy required to digest and process foods Perhaps the most desirable outcome of weight is much greater than the energy required for car - loss is a loss of body fat. Under situations of bohydrate or fat. energy restriction, weight loss can occur at the A likely combination of these two factors is expense of lean body mass, which could com - probably the best bet as to why protein seems to promise health and performance. Consequently, have a positive impact on weight loss, coupled a diet that allows weight loss to occur whilst with the traditional effect of stimulating muscle protein synthesis, which is vital to the mainte - nance and growth of lean muscle tissue.

Whey protein and weight management – emerging scientific evidence The role of protein for weight management is of particular interest to the scientific community. Several studies in the past have demonstrated that increased protein intake combined with exercise, may improve weight loss and reduce the loss of lean body mass in overweight and obese individuals. However, a new study has shown the ability specifically of whey protein to improve body weight and composition, without energy restric - tion and changes to the habitual diet of obese and overweight adults, in comparison to con - suming an equal amount of calories from carbo - hydrates. The research, published in the Journal of Nutrition , concluded that whey protein could play a significant role in weight management over the long term, without the need for addi - tional changes in physical activity or diet. Suzane Leser, Nutrition Manager for Lifestyle Soft Drinks Internationa l – October 2011 WHEY PROTEIN 47

Ingredients at Volac, commented:“This study contributes strong evidence to support the bene - fits of whey protein for weight management. The study design meets EFSA scientific requirements to support health claims on this area, according to the latest draft guidance.”

Hydropro – combining high solubility with heat stability With near-water and light fruit protein beverages for muscle recovery set to experience particularly rapid growth, Volac is rebranding its heat stable whey protein as ‘Volactive Hydrapro’ to empha - sise the consumer benefits of hydration combined with protein. Traditionally, clear sports drinks have provid - ed energy, stamina and rehydration through a beneficial combination of carbohydrates, fluids and electrolytes. However, the inclusion of whey protein can enhance the recovery process by enabling muscle protein synthesis to be targeted in addition to replenishing fluid levels and ener - gy reserves. Hydrapro’s fat-free whey protein isolate com - trying to pursue a more active lifestyle through bines high solubility with heat stability. These regular or sporadic exercise of any kind. With characteristics enable it to withstand the soft European governments backing initiatives to get drinks pasteurisation process without denatura - their nations fitter, together with the approach of tion and sedimentation in the finished product. the London Olympics, exercise is on the mind of This also offers extended product shelf life when increasing numbers of people. formulating clear beverages The mass market sector for sports drinks is With its complete solubility, transparency and likely to demand lower calorie, low sugar vari - The addition of high nutritional value, Volactive Hydrapro is the ants of sports beverages, plus proven functional whey protein in result of the company’s continuous investment health ingredients within an all-natural refresh - in refining its whey processing technologies to ing and convenient fruit juice or water base, these new address the needs of the sports nutrition sector. The addition of whey protein in these new Heat stability continues to be important to man - generation sports drinks will appeal to those tak - generation ufacturers of ready-to-drink sports and energy ing part in moderate or irregular exercise as well drinks, but Volactive Hydrapro puts the con - as serious sportspeople, since whey protein sup - sports drinks will sumer demand for near water and light fruit plementation can help to support body tone and sports beverages firmly to the fore. maintain lean muscle mass for casual exercisers appeal to those and those on weight-loss programmes. taking part in Market push The market for sports and energy drinks stretch - How much protein do moderate moderate or es from the elite sports professionals, though the exercisers need? regular amateur club players, to those who are Protein is needed for muscle recovery following irregular exercise any kind of activity. A moderate level of physical activity can at least double the recommended as well as serious daily requirements of protein and high intensity training can require as much as 2g of protein per sports people... kg of body weight per day. Furthermore, research has shown that a minimum of 10g of whey pro - tein per serving taken immediately after any form of exercise – the equivalent of a small chicken breast fillet – is required to obtain opti - mal results.

Summary There is increasing emerging evidence to suggest that consuming protein and in particular whey protein could be advantageous for those looking to achieve a lean body composition, through pro - tein’s role in maintaining muscle mass. Clearly, the application for obese overweight individuals is of clinical importance, but for athletes as well as general exercisers, the long term impact on health and wellbeing may be significant. It is also a strategy that doesn’t carry the same ‘dras - tic’ feel as many crash diets, as results can be achieved by maintaining an overall well-bal - Mark Neville is Head of Lifestyle anced diet – an important notion everyone Ingredients at Volac. should be aiming for. n www.volac.com 48 SPorTS DrInKS Soft Drinks Internationa l – October 2011 Balanced and prolonged energy and mental performance

he latest international Beneo research study Tinto functional beverages, shows that con - sumers, no matter their nationality, expect pro - longed and balanced energy as well as mental performance enhancement from their functional beverages. The quantitative research*, carried out across Germany, the UK and the US, focused on the benefits consumers expect from their research energy, sports and functional water drinks. provides New forms of energy and mental results show that ‘prolonged energy’, ‘balanced valuable insight performance delivery key for future of energy’ and ‘mental performance’ are ranked functional beverages highest as benefits respondents expect from their for beverage It seems that wanting good quality energy provi - sports, energy and functional water drinks. Dr. sion and mental alertness is not restricted by Christian Niederauer, Market Research Manager, developers. national borders. The latest Beneo research Beneo, comments: “Only slight differences in priorities are recorded across the beverage sec - tors in our consumer research, but the message remains clear – functional beverages need to deliver new forms of energy provision and men - tal performance if they are to prove successful in the long term.” German, UK and US respondents favour ‘pro - longed energy’ and ‘balanced energy’ as the top benefits for sports drinks. When consuming energy drinks, all respondents place high impor - tance on ‘prolonged energy’ (UK: 84%, Germany: 81%, USA: 87%). Only the US favours ‘mental performance’ more (88% and 87% respectively). The provision of ‘balanced energy’ is rated high - ly by the respondents when consuming function - al waters (81% of US, 84% of UK and 76% of Germans).

All smiles This quantitative study shows that the non-cari - ogenic benefits of drinks score well in all coun - tries. In particular, US respondents favour toothfriendly sports drinks (76%), whereas German and UK participants prefer their func - tional waters to deliver toothfriendly benefits (Germany: 78% and UK: 86%).

When and where? The frequency with which energy, sports and functional water drinks are consumed differs dramatically in the UK, US and Germany. With 30% of the US respondents frequently consum - ing sports drinks each month, this beverage cate - gory seems to be the most favored one for the US-market (energy drinks: 18% and functional waters: 20%). German and UK respondents also show a difference in their frequent monthly con - sumption, with 31% of Germans prefering func - tional waters (energy drinks: 23% and sports drinks: 24%) and more than a third (36%) of UK Soft Drinks Internationa l – October 2011 MARKET RESEARCH 49 respondents choosing to consume an energy drink (sports drinks: 31% and functional waters: 16%). Not only does the frequency of drinking func - tional beverages differ, depending on the country or type of functional beverage, but the times of day it is consumed as well. It seems that all countries are agreed that sports beverages are best consumed during sport (62% of German, 51% of UK and 60% of US respondents). However German respondents feel the need for an energy boost during the evening, with 52% consuming an energy drink, as opposed to UK and US respondents, who prefer to take theirs during the day, or at work (UK: 49% and US: 62%).

National fatigue? The consistency of need across all respondents for prolonged and sustained energy might in part be due to the lack of energy felt across the nations. The female respondents in the study feel ‘lacking in energy’ the most (USA: 47%; UK: 43% and Germany: 39%). However, this lack of energy crosses ages in all countries, independent of gender. In Germany teenagers are struggling the most (43%) with low energy levels. While in the UK and the USA the groups aged 20-29 and 30-39 years respectively are feeling they lack energy the most (UK: 45% and USA: 44%). Dr Christian Niederauer, comments: “At Beneo we are committed to continued research into consumer preferences, to ensure that we can best advise potential and existing customers on prod - uct development. Research such as this ensures that customers have all the insights and support they need from Beneo to develop, manufacture and market new, innovative and relevant prod - ucts. The research results in Germany, the UK and the US confirm our belief that consumers are continuing to seek out new ways of boosting their energy and performance in the functional beverages category. We are well placed to max - imise functional beverage new product develop - ment opportunities with our next generation carbohydrate, Palatinose™.” Beneo’s next generation carbohydrate Palatinose (generic name: isomaltulose) provides the full carbohydrate energy in the form of glu - cose over a longer period of time. is the energy source for physical and mental perform - ance. Being low-glycaemic it releases energy the balanced way without sudden peaks and drops of the blood glucose level. Thus it also supports an enhanced fat oxidation during physical activ - ity. Furthermore, it is the first fully digestible toothfriendly carbohydrate. n

*Study carried out in Germany, UK and USA, via Tim Van der Schraelen is independent market research institutes in each country Marketing Communication from summer 2010 till spring 2011. The survey looked Manager at Beneo. at energy drinks, sports drinks, and functional waters. Email: tim.vandersschraelen@ The sample included more than 1,700 respondents beneo.com from each country, aged between 14 and 59 years. www.beneo.com 50 SWEETENERS Soft Drinks Internationa l – October 2011 Reformulating for success reducing sugar, maintaining taste

ugar-reduced beverages offer an effective way Sto cut costs, while meeting consumer demand for healthier products with less sugar and less calories. As a global provider of ingredients and solutions to the food and beverage industry, Tate & Lyle helps manufacturers to formulate sugar- reduced alternatives to their products, which cost less while retaining their original taste. Tate & Lyle also develops innovative new concepts to Innovative help its customers get ahead of the competition, reformulated, consumers continue to primarily solutions can including a prototype which delivers a 50% base their selections on taste. sugar reduction while still providing the great Tate & Lyle helps its customers to respond to help meet taste, sweetness and mouthfeel consumers look these changes in market supply and consumer for. concern by working with them to create and consumer With consumers increasingly interested in reformulate food products, ensuring that new issues surrounding calorie intake and weight products effectively will be successful. demand for management, beverage manufacturers worldwide are reformulating their products to contain less Tackling formulation challenges healthier sugar and fewer calories. At the same time, the Tate & Lyle’s global optimisation service, fact that sugar prices have risen and are expected Optimize™, helps food and drink manufacturers products with to remain volatile for the foreseeable future is a to create recipes which cost less but retain their fewer calories, further consideration for the industry, making original taste, by tackling formulation challenges. costs more difficult to manage and profitability The functionalities provided by sugar in food and according to more challenging to maintain. The pressure on drink products make it a difficult ingredient to margins is such that manufacturers need to step replace. Sweetness is an important sensory Anne Barry. up their reformulation efforts. parameter when developing reduced sugar prod - Sugar-reduced beverages offer a way to meet ucts. It is essential to match the sweetness level consumer demand for healthier products with correctly and ensure a consistent taste throughout fewer calories, while also providing an effective the shelf life of the product. However, sugar is not method of reducing costs. Nevertheless, reformu - just sweet, it also provides a unique combination lated drinks must still be as appealing to con - of physical and chemical properties. For exam - sumers as full-sugar alternatives to be successful. ple, it can have an impact on the texture, which As more mainstream food and drink products are might need to be rebalanced when sugar is removed. To ensure that the reduced sugar version has the same sweetness and taste as the original prod - uct, sensory analysis during the product develop - ment process is a valuable tool. Tate & Lyle runs sensory analyses on a regular basis, to help ensure customers are entirely happy with their new food and drink creations. It helps determine whether differences such as sweetness, body, mouthfeel and flavour intensity, can be identified between the full sugar reference and the reduced sugar alternative. Regardless of whether the aim of product development is to take a new reduced sugar drink to market or to amend an existing product to reduce or fully replace sugar content, Tate & Lyle makes sure the final beverage delivers great organoleptic qualities.

Facilitating product development Tate & Lyle’s input as a worldwide manufacturer goes far beyond developing ingredients and solu - tions. The business works alongside customers in Experts help with reformulation. all key product development phases to facilitate Soft Drinks Internationa l – October 2011 REFORMULATING FOR SUCCESS 51 more rapid development, using the latest con - sumer research techniques to monitor trends and stay tuned to what consumers want now – and to anticipate what they might demand in the future. Through a regular research programme, Tate & Lyle investigates how consumers would respond to new products and what might attract them (or put them off), from specific ingredients in a recipe, to on-pack claims of a more healthy prod - uct. The research covers all of the regions that Tate & Lyle operates in, providing the insights necessary to offer tailor-made solutions for cus - tomers working in local markets. Last year for example, Tate & Lyle polled adults in five European countries to find out their atti - tudes towards healthy eating*. A majority of the 5,031 respondents said that they tried to pursue a healthy diet and to manage their weight. Around 60% also said that they attempt to limit their calorie intake and their consumption of high-in sugar products. When reading ingredient labels, Fructose and sucralose complementary sweetness profiles. the importance of sugar alternatives and calorie reduction to the European market is clear. means that when used in beverages, the sweet - ness profile is maintained throughout their shelf- Driving customer innovation life and the true flavour of the product is with new concepts delivered more consistently, irrespective of the Tate & Lyle developed innovative Optimize con - challenging conditions in some distribution cepts to respond to consumer demand identified channels. Since Splenda sucralose is also by this research and to help drive customer inno - extremely stable, even when exposed to high By combining vation. These prototypes are a great way to temperature food processing or storage, there has its sweeteners demonstrate the potential benefits of recipe refor - been a particular increase in the launch of bever - mulation for food manufacturers and their cus - ages formulated with it in hot climate countries. and leading- tomers and also showcase Tate & Lyle’s expertise. Taking it a step further, Tate & Lyle looked at One of Tate & Lyle’s newly reformulated prod - creating a reduced-sugar product reformulation edge ucts is a carbonated orange drink which reduces which allows for calorie reduction of up to 50%, sugar content by up to 50%. The use of Splenda® while still retaining the original taste. As Splenda sweetening sucralose and Fructopure® fructose also allows sucralose can be used in combination with any of the drink to retain its popular fruity flavour and the other nutritive and intense sweeteners, Tate & know-how, sweetness profile. Significantly the prototype can Lyle chose to use fructose. This was in part Tate & Lyle deliver up to 20% cost savings on sweeteners because of its excellent functional properties, and (costs calculated in September 2011), while also in part because market research** showed that it helps beverage reducing calories by 50%. This combination is viewed more favourable than other sweeteners gives manufacturers the opportunity to replace by European consumers. By using a combination manufacturers traditional full-sugar drinks with a lower cost, of Fructopure fructose and Splenda sucralose lower calorie alternative with still a great taste Tate & Lyle was able to reduce total sugars by up create the and a similar mouthfeel. to 50%, while achieving significant sweetener Tate & Lyle has a complete portfolio of cost savings of up to 40% from the full sugar ref - nutrition and Optimize beverage concepts, including different erence. flavoured juice and carbonated soft drinks, as Indeed, the combination of Fructopure fructose taste profiles well as tea-flavoured drinks and flavoured and Splenda sucralose provides a sweetness syn - consumers waters. All are either created with Splenda ergy which allows a greater sweetener and calorie sucralose or with a combination of Splenda reduction. With Fructopure fructose, the onset of want... sucralose and Fructopure fructose. sweetness perception is sooner than for Splenda Reformulations with these ingredients have sucralose, boosting fruity tones and spice already proven successful in the marketplace: flavours. It also helps to deliver a more balanced globally, between 2007 and 2010 new launches of sweetness and taste profile. Fructopure fructose beverage products containing sucralose increased and Splenda sucralose also have very comple - by 21%, while new launches of beverages con - mentary sweetness profiles (see graph) which taining sucralose and fructose rose by 30% help mask the undesirable bitter aftertaste from (source: Mintel GNPD). some ingredients and flavours. By combining its sweeteners and leading-edge A sweet synergy sweetening know-how, Tate & Lyle helps bever - Splenda sucralose has been successfully used age manufacturers create the nutrition and taste alone for sugar optimisation, reducing sugar lev - profiles consumers want, along with competitive els by 30% and achieving significant cost savings formulation cost. n on sweeteners. It also has a number of benefits that make it appealing to food manufacturers, Anne Barry is Marketing & namely that it is a no-calorie, intense sweetener * Illuminas – Tate & Lyle Sweeteners Research 2010 Communications Manager with a sweetening power approximately 600 ** Harris Interactive – Tate & Lyle Ingredient Perceptions EMEA at Tate & Lyle Speciality times that of sugar. Research 2009 Food Ingredients. The excellent stability of Splenda sucralose Splenda® is a trademark of McNeil Nutritionals, LLC www.tateandlyle.com 52 SWEETEnErS Soft Drinks Internationa l – October 2011 Natural, calorie- free sweetness much potential soft drinks

tevia is on everyone’s lips these days, espe - Scially since the EU Commission presented its working document on EU-wide approval of ste - viol glycosides in July of this year. Sweetener extracts from the stevia plant are calorie-free and of natural origin which makes for a very promis - ing sugar substitute. Product developers across Sweetener the entire European Union are priming them - extracts from the selves for the official approval. Wild, a supplier of stevia-based sweeteners stevia plant are and respective product concepts, expects autho - risation to be granted by the beginning of 2012. calorie-free and Approval of the natural, calorie-free stevia sweetener is being eagerly awaited throughout does not denote a chemically defined isolated of natural origin the European Union by the industry and con - single substance, but rather a compound with sumers alike. At the beginning of July, the EU variable proportions of nine different steviol gly - which makes it a Commission presented a working document on cosides. First, the stevioside and rebaudioside A EU-wide approval of steviol glycosides; this is a are primarily responsible for the plant’s sensory very promising decisive step towards official approval. properties. Generally, the sweetening power of sugar substitute, Stevia rebaudiana Bertoni, the complete steviol glycosides significantly depends on the botanical name, initially originates from amount used. Stevioside, for example, has a 60 says Wild. Paraguay, where it has been used as a sweetener to 180 fold sweetening power depending on for centuries. Its sweetening components are the whether it is compared with 10% or 2.5% of so-called steviol glycosides, which occur natu - sugar. Rebaudioside A, on the other hand, has a rally in the plant’s leaves. In contrast to other 125 to 380 fold higher sweetening power, and is synthetic sweeteners, the term ‘steviol glycoside’ equally dependent on whether a 10% or 2.5% equivalent is taken as a basis. Stevia is not simply stevia, though; the quality of the sweetener depends on the composition of the steviol glycosides. JECFA (the Joint FAO/WHO Expert Committee on Food Additives) defined a purity standard that a stevia sweetener has to contain at least 95% steviol gly - cosides. This conforms to the specifications dis - cussed within the EU. JECFA does not stipulate more specific proportions of the steviol glyco - side content within the extract. In France, the only EU country so far to have applied for spe - cial approval for the sweetener, manufacturers have been marketing foods sweetened with a ste - via extract that contains over 97% rebaudioside A since 2009. Wild offers products with different content levels of rebaudioside A so that manu - facturers can choose for themselves which sweetening system best fits with their respective products and budget.

Calorie-free and natural As a zero-calorie sweetener of natural origin, ste - via is fundamentally different to the predomi - nantly synthetic sweeteners available to date. Its greatest potential lies in the combination of the two above-mentioned properties. Consumers are progressively more concerned about healthy nutrition and they specifically ask for products that contain no sugar and demand food ingredi - Soft Drinks Internationa l – October 2011 NATURAL CALORIE-FREE 53 ents of natural origin. sweetening power is around 300 stronger than Great taste, however, is the key to consumers that of sugar. If the quantity levels are increased, being convinced of a product over the long term. the sweetening power falls to around 100 fold. Taste is the primary criterion when selecting a Even minor changes to the recipe have a much food product. stronger effect with the new sweetener than with synthetic substances. Manufacturers of drinks Specific sweetness profile and foods that contain stevia will therefore ben - Sensory perception will be decisive in the efit from cooperating with suppliers who have acceptance of stevia in drinks and food. In prod - direct access to top quality stevia extracts and ucts sweetened with stevia, the taste strongly international experience in product develop - depends on the quality of the extract and/or on ment. In products the proportions of the individual steviol glyco - sweetened with sides: depending on the composition, the prod - Convincing stability uct can have an unwanted licorice nuance or Besides sensory perception, the stability of a stevia, the taste taste bitter. sweetener is another important property in the Due to these specific sensory properties, a end product. Experience at Wild shows that ste - strongly great deal of expertise is required for the bal - via is very stable in a number of different appli - anced use of stevia in the end product. A simple cations. The range of Wild products currently depends on the replacement of present sweeteners with stevia in sweetened with stevia includes refreshing soft an existing product concept is highly unlikely. drinks such as iced teas, , near waters, quality of the Strategies and technologies aimed at masking fruit nectars and even beer mixes. The sweetener extract and/or the long-lasting aftertaste and the bitter, sour and can also ideally be used in combination with metallic nuances are all-important. Fruit Up®, a company-owned natural fruit on the Wild has developed a broad portfolio of ‘taste sweetener. optimising’ solutions in cooperation with a proportions of trained panel of sensory experts. The product Promising prospects developers combine stevia extracts with a natu - Stevia represents a serious new contender in the individual ral functional flavour that masks the unwanted the market for food and drink sweeteners. aftertaste and, at the same time, significantly Consumers already have a positive image of ste - steviol improves the profile of the ‘sweetener of natural via due to its natural origins and the predomi - origin’. Wild adapts the functional flavour indi - nantly benevolent media appraisals. This glycosides: vidually to the product application. These ‘taste provides a good basis for high acceptance of the depending on optimising’ solutions by Wild do not contain any sweetener but also goes hand in hand with the sugar substitutes or sugar alcohols, such as ery - high expectations of taste. It is important for the composition, thritol. manufacturers to examine carefully, and in good As previously mentioned, the sweetening time, the concepts and issues of marketing prod - the product can power of steviol glycosides depends on the con - ucts sweetened with stevia in order to extend centration used. At low quantity levels, the their product portfolios. n have an unwanted Acceptable Daily Intake of Stevia licorice nuance EFSA (the European Food Safety Authority) has investigated and established the acceptable daily quantities of steviol glycosides a person can consume without risks to health. This ADI (Acceptable or taste bitter. Daily Intake) value defined by EFSA is an important guideline for the legislative authority, i.e. the EU Commission, which is currently analysing the maximum amounts for various food groups, for subsequent regularisation in the final approval. In its publication on the safety of steviol glycosides, EFSA uses the term ‘steviol equivalents’, which serves to provide a standard calculation of the different steviol glycosides for the ‘general basic structure (of steviol)’. Depending on the molecular weight of a steviol glycoside, a factor of 0.33 and 0.50 lies between the respective steviol glycoside and the steviol equivalent. EFSA often quantifies the ADI value to 4mg/kg/d; this value also refers to the steviol equivalent. To obtain the correct ADI for steviol glycosides, it is necessary to consider the respective conversion ratio. Steviosides – conversion factor 0.4 – result in a value of 10mg/kg/d; for rebaudioside A – factor 0.33 – the value is 12mg/kg/d. www.wild.de

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email: [email protected] or call +44 (0)1202 842222 www.softdrinksinternational.com 54 SUSTAInABILITY & EnVIronMEnT Soft Drinks Internationa l – October 2011 A new era for beverage carton recycling

atest figures from the Alliance for Beverage LCartons and the Environment (ACE UK) show that more than a third of UK local authorities now collect beverage cartons for recycling from the kerbside. Basildon, Brentwood and Kingston-upon-Hull are the latest councils to introduce kerbside collection, bringing the total richard Hands figure to 36.2% nationally, rising to 61% in discusses how London and 63% in the West Midlands. After significant investment from ACE UK beverage carton members, Elopak, SIG Combibloc and Tetra Pak, and years of working closely with local authori - manufacturers ties, the beverage carton industry has shown what can be achieved when building a nation-wide are making it recycling infrastructure from scratch, in just over four years. Plus, ACE UK is continuing to push recycling easier for Overall, 89% of councils in the UK now offer rates up further: by the end of 2011, it is expected carton collection, either from the kerbside or that 39% of the UK will collect cartons at kerbside consumers to through the industry’s own bring-bank system. and an additional 50% via bring-banks. With recycle. This success is reflected across Europe (the EU- kerbside collection of cartons continuing to 27, Norway and Switzerland), where the recycling increase, ACE UK is initiating a new era for bever - of beverage cartons has grown steadily over the age carton recycling, making it easier than ever for last 15 years. Around 350,000 tonnes (over 13 bil - consumers to recycle these valuable resources. lion cartons) were recycled in 2010, which repre - sents a recycling rate of 36%, with some Why recycle? countries, such as Belgium or Germany, achieving Although beverage cartons only account for a very even higher rates. small proportion of household waste (in fact, only In addition to ACE UK’s work with local 0.2%), there are a number of significant environ - authorities, we also work in close partnership mental benefits to collecting cartons. It not only with other organisations such as WRAP (Waste & diverts packaging away from landfill but has the Resources Action Programme), in order to raise added benefit of reducing carbon emissions. awareness of the recyclability of beverage cartons. Almost all of the waste from the beverage carton Marcus Gover, Director of Market Development production process is either recycled or used to Programmes of WRAP, comments: “ACE UK and recover energy, so less than 3% of production carton manufacturers have demonstrated real waste is landfilled. commitment to rolling out bring-bank collection And beverage cartons aren’t just recyclable: the infrastructure for beverage cartons, and to work - majority of the package is made from a renewable ing with local authorities to increase kerbside col - material, reducing its impact on the world’s finite lections. These efforts have been highly resources. On average, a carton is made from 75% commendable and continue to be rewarded by , using wood fibre sourced from year-on-year increases in carton recycling rates. responsibly-managed northern European forests. As with all materials, we look forward to working Such forests have an important role to play in with the carton industry in their efforts to increase helping to combat climate change, as trees absorb the rate further.” carbon as they grow. Soft Drinks Internationa l – October 2011 A NEW ERA 55

Why cartons? These three environmental characteristics make a strong case for cartons, as Pete Charles, Marketing Manager of Tropicana, explains: “The significant investment and subsequent achievements of the carton industry in setting up a recycling infrastructure is a key factor in choos - ing cartons for the majority of our range,” Charles says. “Being recyclable, low carbon and made mainly from wood fibre, a renewable resource, the beverage carton meets Tropicana’s commitment to sustainable development.” Food and beverage company Princes values the transport efficiency of beverage cartons in partic - ular. “We review the environmental impact of all our packaging”, says Joanna Watling, Marketing Director (Soft Drinks). “Cartons are the first choice for many soft drinks thanks to their shape, which makes them easy to transport – helping to reduce road miles – the high proportion of renewable material they contain and the increasing availabil - ity of recycling facilities. We will continue to sup - port our packaging suppliers to increase this further.” ACE UK members are extremely encouraged by the success of beverage carton recycling in the UK, and are committed to taking it from strength to strength by continuing to work with local authorities, the recycling industry, retailers and stakeholders to increase awareness and recycling rates further still. reprocessing plant for cartons has been estab - lished in this country. However, due to the high What happens to cartons after proportion of renewable energy used in Swedish “The significant they are collected? mills, this is still a carbon-efficient way to After beverage cartons have been collected, either recycle UK cartons. investment and from the kerbside or via the bring-bank system, they are taken to a sorting or bulking facility. Here, What are cartons recycled into? subsequent they are sorted and separated through either man - Beverage cartons are made from two or three main ual or automated means to maximise recyclate materials, depending on whether the carton is for achievements of quality. long or short shelf-life products: If beverage cartons are collected in the same • paperboard made from wood fibre (typically the carton container as other packaging materials, such as 75%) plastic, metal and glass, they are separated before • low density (typically 21%) industry in being baled and sent for reprocessing at a paper • (typically 4%, only in long- setting up a mill. Where beverage cartons are collected with life or aseptic packages) paper, they can either be separated at the sorting All of the materials used in the manufacture of recycling facility or recycled as part of a mixed fibre stream, beverage cartons are recyclable at end of life, help - depending on the requirement of the mill. ing to reduce the use of virgin materials and cut infrastructure is carbon emissions. How are cartons reprocessed? The high-quality wood fibres in cartons are long a key factor in At the paper mill, baled cartons are dropped into and strong, making them a valuable raw material a pulper, similar to a giant domestic food mixer, for new paper and board products, such as high- choosing filled with water and pulped for around 20 min - end boxes, carrier bags, , office sta - cartons...” utes. This delaminates the packaging and breaks it tionery and cores. down to produce a slurry. The aluminium foil and The aluminium and plastic can either be recy - polyethylene liners are then separated from the cled together, into composite materials and wood fibre for recycling into new products or cement for example, or separately to produce energy recovery. products including paraffin wax (from the plastic) Beverage cartons collected through the bring- or aluminium flakes for new products, such as bank system for recycling in the UK are currently cars. Alternatively the plastic and aluminium can being sent to Sweden for reprocessing until a new be used for energy recovery. n

About ACE UK The Alliance for Beverage Cartons and the Environment (ACE) UK provides a platform for the industry to profile and benchmark cartons as a renewable, recyclable and low-carbon packaging choice, and to drive its environmental initiatives. This includes running the industry’s carton recycling programme. ACE UK represents Elopak, SIG Combibloc and Tetra Pak, the leading manufacturers of beverage car - tons for the UK market. It is also supported by Korsnäs and Stora Enso, which produce about 98% of Richard Hands is Chief the paperboard used by ACE UK members in beverage cartons in Europe. Executive at ACE UK. www.ace-uk.co.uk 56 SUSTAInABILITY & EnVIronMEnT Soft Drinks Internationa l – October 2011 Meeting sustainable packaging demands PET innovations

he soft drinks industry is under increased Tpressure to make products more environmen - tally-friendly and high-quality recycled plastics are in demand. Yet advancing the sustainability of plastics is not without its challenges. Manufacturers must balance efforts to improve the recyclability of PET containers against prob - lems associated with the increased use of higher sensitivity ingredients and lightweighting issues. new ColorMatrix, the global colourant and additive technologies specialist, is leading the way with innovative new technologies that can help manufacturers help to improve meet changing packaging requirements. Its Ultimate UV barrier technology has recently recyclability and received industry recognition for recyclability in PET additives, with the APR (Association of Post energy use, Consumer Plastic Recyclers) recognising Ultimate UV390 as achieving full recyclability writes Zach under its strict Critical Guidance guidelines and the EPBP (European PET Bottle Platform), con - Crawford. cluding that Ultimate UV technologies will have “no negative impact on current European PET recycling”. The light-blocking technology delivers high performance UV barrier protection to facilitate Zach Crawford is Market lightweighting without compromising on recy - Development Manager at clability, with Ultimate UV390 allowing less ColorMatrix Europe. than 10% UV light transmission up to 395nm – www.colormatrix.com the edge of the visible spectrum. Already used in an estimated 3 billion bottles worldwide, Ultimate UV390 is supplied in a liquid disper - sion meaning dosing is highly consistent. The withstand higher temperatures, and its natural product delivers a more sustainable solution blue toning properties improve the visual clarity through a reduction of scrap as well as being and colour of recyclate, minimising haze even 100% recyclable. after long-term recycling. The soft drinks industry can also improve Joule RHB also contributes to a more energy its green credentials by increasing the num - efficient manufacturing process and reduces ber of times that packaging can be re- CO2 usage by lowering the temperatures neces - used. PET container manufacturers sary for blow moulding and enabling increased have long struggled with the infra-red heat uptake. This has the potential to challenge of maintaining deliver significant energy savings for the con - product quality after recy - verter as well as improving consistency which, cling, but a new technology in turn, reduces reject levels and waste. n from ColorMatrix can help overcome issues such as yellowing. About Colormatrix With discolouring occur - ColorMatrix Corporation, a portfolio company ring when organic materials of Audax Group, is a global innovator of such as PET are exposed to high advanced performance additive, colourant and temperatures, the new technology – dosing technologies for the plastics industry. Joule RHB – is a fully polymer-compatible The company takes a full service approach to liquid reheat agent that can be added during helping its customers maximise their produc - the PET resin manufacturing process to enable tion efficiencies and improve the performance, more efficient polymer processing. Joule RHB is aesthetics and sustainability of their products. based on inorganic material, meaning it can Soft Drinks Internationa l – October 2011 SUSTAInABILITY & EnVIronMEnT 57 Recycling ‘on the go’ with Every Can Counts

usinesses and consumers alike want to reduce manufacturers and reprocessors, and more recently Btheir impact on the environment, and they has received support from energy drinks brand Red know that recycling is one of the most effective Bull. ways of achieving this. In the home habits are Since its launch in February 2009, Every Can changing thanks to the introduction of local author - Counts has made impressive progress: 500 diverse ity kerbside recycling schemes, but outside the organisations around the UK now embrace the pro - home the options are more limited and this is a gramme; with 4,000 ECC branded collection points challenge that the beverage can industry has been at 1,250 individual sites, highlighting the demand of the 9.4 billion seeking to address. One solution which is proving for recycling facilities and demonstrating the ease cans sold in the to be successful is the Every Can Counts (ECC) pro - with which the programme can be set up. gramme. UK every year Of the 9.4 billion cans sold in the UK every year Advice and support around 30% are consumed ‘away from home’ and Every Can Counts offers advice and support to around 30% are so are not captured for recycling by domestic waste organisations wanting to start, or improve, their collection services. As every part of every can is drinks can recycling. Support ranges from advice consumed ‘away infinitely and 100% recyclable without any loss of on finding a recycling service provider through to quality, sending them to landfill is nonsensical. providing cost-effective collection containers and from home’ and Reusing recycled metals can save as much as 95% promotional materials. Designed to work as a of the energy needed to make drinks cans from raw ‘stand alone’ programme or to fit alongside an exist - so are not materials. In fact, an empty drinks can can be recy - ing scheme it recognises that effective promotion is captured for cled back into another can in around 60 days. a fundamental part of any successful recycling activity. Every Can Counts provides an online web - recycling by Making it easy shop where resources can be purchased, along with But people will only engage with recycling if it is a range of communications materials – the majority domestic waste easy for them to take part. Every Can Counts was of which are available free of charge. Downloadable established to enable and actively encourage more templates for posters and promotional literature collection people to recycle the drinks cans they use outside enable organisations to add logos and local infor - the home; specifically in workplaces, colleges and mation and make the campaign relevant to their services. universities and at events and occasions when peo - specific recycling programme. ple are ‘on the go’. The programme was developed Organisations using Every Can Counts range and is funded by the European and UK beverage across the public and private sector, from SMEs to can manufacturers, steel and aluminium packaging FTSE-listed companies. All are using the pro - gramme to help them achieve corporate social responsibility (CSR) and sustainability objectives, including zero waste to landfill targets. In 2010 alone, workplaces registered with the programme collected 27 million drinks cans (394 tonnes of alu - minium and steel), avoiding 4,000 tonnes of green - house gas emissions. Many organisations have found that using Every Can Counts to promote drinks can recycling has stimulated interest in ECC is funded by Beverage Can recycling other materials, so the benefits of the pro - Makers Europe (BCME), Novelis, gramme can reach far beyond diverting drinks cans Tata Steel Packaging Recycling, from the waste stream. CPUK, UK Can Makers and Red However, Every Can Counts is not only aimed at Bull, all of which are working businesses. The programme also targets ‘on the go’ towards a common goal of consumers, notably at tourist attractions and large increasing beverage can events, including music festivals. Raising aware - recycling rates outside of the ness of the opportunity to recycle, and then encour - home. The Government’s 2011 aging lasting behaviour change are challenges Review of Waste Policy cited the when trying to increase recycling rates. Making programme as an example of recycling fun, rewarding and, most importantly, best practice of industry working easy for festival goers has proved a very successful in partnership to increase way of achieving this goal. Last year’s ECC activity recycling rates in the UK. ECC is at just three festivals saw five tonnes of empty looking forward to breaking drinks cans collected. In 2011 Every Can Counts more ground in 2012 and was on site at 10 festivals, including the Isle of continuing to help increase Wight and V Festivals, supporting onsite waste recycling everywhere ‘on the go’. management operations and testing a range of pro - motional activities. n www.everycancounts.co.uk 58 DEVELOPMENTS Soft Drinks Internationa l – October 2011 Process revitalised PPMA gathers momentum

THE UK showcase for processing and packag - ing machinery, PPMA 2011 takes place at the NEC, Birmingham from 27th to 29th Septem - ber. Figures released by Datamonitor show that the machinery market is on track to be worth UK£3.6 billion by 2015. With packaging and processing equipment likely to constitute a large proportion of the total there is no better time to gather industry professionals grammes, the Organisation for Machine cient energy saving for users. together to discover and evaluate the latest Automation and Control (OMAC) will be Also, as part of the event’s revitalised out - news and innovations. sharing insights into the benefits of creating a look, the PPMA Show will be launching a fea - The three-day PPMA Show boasts a revi - common machine language for automated ture that aims to celebrate young industry talised new look, thought-provoking seminars machines. John Kowal from OMAC’s Board of professionals and highlight some of the great and a host of the most groundbreaking Directors will draw on experience with work they do within the expanding processing machines to have hit the industry in the last Nestlé and Proctor & Gamble and show and market. The Ones to year. Exhibitors will have the opportunity to machinery users how best to reduce engi - Watch is open to individuals from across the network, source the latest technologies and neering and training costs and shorten the UK who are aged under 35 and have worked find solutions to their packaging and process - length of project cycles as well as improve in the industry for more than four years. The ing dilemmas. Furthermore, the show’s co- their supply chain integration. talented professionals will be honoured at an location with Interplas 2011 means visitors As robotics increasingly become the go-to exclusive drinks reception and awards cere - attending the PPMA Show will also gain entry solutions for manufacturing and processing mony on the first evening. to the UK’s leading triennial plastics industry businesses, a debate on their competitive With last year’s event welcoming top indus - gathering. advantages will be presented by experts try names from Asda, GlaxoSmithKline, Nestlé More than 300 world-class suppliers and including Mike Wilson from The British and PepsiCo walking through the doors, the service providers, including top names such as Automation and Robot Association. The panel 2011 event is expected to present businesses Riggs Autopack, Kliklock International, Markem- will discuss the industry’s latest developments, with an invaluable opportunity to source new Imaje, QuickLabel Systems, Sealpac Ltd and T challenges and recent successes in automation strategic partnerships and witness the very lat - Freemantle, are set to showcase their innova - and vision technologies, which include a suffi - est machinery and services. tions. With exhibitors ranging from smaller niche businesses from across the UK’s indus - trial hotspots to well-known international play - ers, visitors will benefit from an array of Pump efficiency companies all under one roof, eager to demonstrate their latest concepts and develop THE US Wilden Pump and Engineering new partnerships. Company has introduced two products that A first for the PPMA show is the Manufac - add greater efficiency to its Advanced Series turing Forum where speakers will be address - of air-operated double-diaphragm pumps. ing a number of challenges including The PX Simulator is a free online tool machinery safety, automation, industry regula - that allows operators to easily determine tions and waste reduction, designing equip - the optimal balance of flow rate and effi - ment for brand growth, equipment ciency for any application. Using inlet, head breakdowns and project cycle times. Delegates and flow parameters of the application plus looking to improve productivity and maximise the pump model, the simulator quickly com - energy efficiency will be given the chance to putes the air inlet pressure and Efficiency Pro-Flo X Efficiency Management System hear directly from a number of the industry’s Management System (EMS) setting that will allows operator to set optimal efficiency and leading experts such as The Packaging Society, yield the greatest efficiency. The operator flow rate with a single dial on Wilden Advanced and the Manufacturing Advisory Service. simply turns the dial on the pump’s Pro-Flo Series pumps. Following the Government’s UK£600,000 X air distribution system to that setting to funding to help encourage UK manufacturers’ achieve the lowest power consumption. ing cost, benefits include longer pump life adoption of automation, Automation Advisory The online simulator saves the operator and lower maintenance requirements. Services will be giving a topical seminar on time by eliminating a series of manual calcu - New full-stroke PTFE (Teflon) diaphragms how it can increase competitiveness and be lations previously needed to achieve the are now available for Wilden Advanced implemented into business successfully. Using best results from the air distribution system. Series air-operated double-diaphragm recent case studies, delegates can witness the Recently awarded a US patent, the Pro- pumps. By allowing increased product dis - benefits of the process, including reduced Flo X Efficiency Management System fea - placement per stroke, the full-stroke energy consumption and labour turnover. tures an integrated control dial to select the diaphragms produce greater flow rates and Helping visitors to speed up their efficiency efficiency point and flow rate that best suits higher efficiency than reduced stroke in running numerous equipment software pro - the application. In addition to lower operat - diaphragms. Soft Drinks Internationa l – October 2011 PROCESS 59 Speedy checks

METTLER-Toledo Garvens based in Giesen, Germany, has launched the XC CC Com - biChecker, a checkweighing and metal detection combination system for food and beverage manufacturers to speed through - put and reduce footprint on the production line while ensuring high accuracy. The sys - tem's benefits are reduced operation time, fewer operating errors and overall line pro - ductivity enhancement. The XC CC CombiChecker reliably veri - fies that products have the required weight levels and are free of metal contamination to ensure constant product quality. Two rejection pushers separate and sort any under- or overweight and metal-contami - nated products. The system features advanced load cell technology to ensure precise weighing. It is certified a Class 3 weighing instrument according to the Inter - national Organisation of Legal Metrology. The metal detector system has advanced digital signal processing and single-frequency technology to enable the accurate detection of all metals including ferrous, non-ferrous and non-magnetic stainless steel. The combination system not only saves space but also reduces downtime and increased efficiency through streamlined The CombiChecker is highly flexible as it offers a modular design featuring scaleable options for maintenance. Training requirements are min - manufacturers to handle a wide range of product sizes, shapes and weights. imal as operators only need to be trained on one system, while the interface, trans - arrival and features a conveyor body and manufacturer to save 100 product settings, lated into 28 languages, facilitates fast navi - belt that can be quickly and easily disman - allowing the operator to quickly and easily gation. tled and reassembled for rapid cleaning. change the production process and reduce The system is complete for installation on Also, Mettler-Toledo’s software allows the downtime.

fed into the horizontally-oriented cylindrical Quick clean screening chamber fitted with a heavy-duty wedgewire screen. A rotating helical paddle centrifugal assembly accelerates the radial movement of particles against the screen causing on-size screener particles to pass through apertures in the screens and fall through a cone-shaped dis - charge chute. Oversize particles are pro - A NEW Centri-Sifter centrifugal screener pelled through the open end of the screen from Kason features a three-bearing shaft that cylinder and ejected through a discharge cantilevers for quick removal of internal com - spout. ponents. It is intended for food applications In addition to sifting and scalping of dry requiring thorough wash-down, as well as gen - bulk materials, the screener can break up eral chemical applications involving frequent soft agglomerates and/or dewater moist screen changes/inspections or runs of multiple solids or slurries. materials with no cross contamination. External roller bearings located at the motor end of the shaft and on a hinged cover at the discharge end provide maxi - In brief… mum support and vibration-free operation under heavy loads. When the hinged end The shaft rides on a motor-end bearing and a l The VDMA ((Verband Deutscher Maschi - cover is open, the shaft cantilevers on a bearing on the hinged end cover for maximum nen-und Anlagenbau – German Engineering third externally-mounted roller bearing support. With cover hinged open, the shaft Federation) one of the key association serv - located between the motor-end bearing and cantilevers on a third externally mounted roller ice providers in Europe which offers the material feed point, allowing internal compo - bearing, allowing internal components to slide largest engineering industry network in nents to slide freely from the opposite shaft freely from the shaft discharge end for Europe has published a further document end. inspection, sanitising and screen changes. on aseptic filling. The publication entitled Equipped with Clean-In-Place (CIP) Spray General requirements on packaging for filling Balls for rapid sanitising using steam or BISSC, and other sanitary standards, and is machines of VDMA Hygiene Classes IV and V cleaning solution, the unit is constructed of equipped with a stainless steel motor. is downloadable free of charge at stainless steel finished to industrial, 3-A, FDA, Dry or moist bulk solid material is gravity- http://www.vdma.org/packtech. 60 DEVELOPMENTS Soft Drinks Internationa l – October 2011 Sparkling can Packaging growth CAN Makers, the body representing the UK manufacturers of beverage cans, has revealed that carbonated soft drink can shipments are up 8%, with 186 million performance more units shipped in the first half of 2011 compared with 2010. In total, 2503 million SINCE 1998, the Spanish water bottler cans for soft drinks were shipped in the Aguas de Mondariz has taken steps to first six months of the year (January to reduce raw materials in its bottles and clo - June). sures. It was the first water spring to con - Growth in all carbonated soft drinks in vert from PVC to PET bottles and kept cans to end of June was 11.2%. The 15, 25 ahead of technology and environmental and 33cl can sizes have all seen a rise. The commitments by producing its own PET main driver has been an increase in sales of preforms. multipacks, with the 8-packs proving the Over the last 10 years the bottle's most popular. The increase in energy drinks weight has been reduced by 10%. Further, whilst a relatively new and emerging mar - the neck was converted to a 29/25 bottle ket is remarkable; 50cl cans in this category neck achieving about 40% weight saving in have seen 31% growth year to date. the neck. Last year Aguas de Mondariz chose Beri - cap's HexaLite 29/11 solution to convert two filling lines and this year Bericap has 3D crown caps successfully converted the third filling line. The HexaLite 29/11 closure features a ITALIAN manufacturer Sacmi has devel - slit and folded safety band (flexband) for oped a product called CCD 300 designed efficient tamper-evidence performance, pro - and engineered specifically for crown cap viding a good anti-counterfeiting feature at embossing. The CCD 300 is capable of han - the same time, reliable and forgiving appli - dling more than 3000 pieces per minute cation also on high-speed lines. The sealing The new closure is highlighted on the bottle’s with the possibility of synchronizing system has been designed for maximum label with the words 'Now, a new and embossing deformation with the decoration tightness. environmental friendly closure, easier to open.' already present on the outside of the cap. In other words, a real '3D' cap. According to Sacmi the machine has in May 2011 positioned Husky as the clo - minimal impact on the layout of existing High output sure industry’s only provider of complete production lines as it fits in with other systems, including mould, Sacmi solutions: for example the CVS vision machine, hot runner and temperature con - system provided in the CCD 300, that HUSKY Injection Systems has troller. “Since bringing KTW into the Husky allows the decoration to be identified, up launched its next generation HyCAP system team, we’ve brought the businesses to the automated system for directing caps for high output beverage closure manufac - together to provide everything from appli - and the mechanism that detects and ejects turing. The system features several advan - cation review through to test and support non-compliant caps. tages including faster cycle times, improved as one system supplier,” said Jeff MacDon - energy utilisation and closer integration with ald, Vice-President of Marketing. Husky’s new KTW closure moulds. Husky has also improved ease of use by There are a number of speed and implementing innovative SmartStart and energy improvements that provide cycle SmartStop features. SmartStart automates enhancements for lightweight closures in certain startup procedures resulting in particular. The new screw design offers quicker and easier startup. SmartStop improved plasticising rates while allowing allows for automatic production stoppages lower melt temperatures to maintain and faster restart following cycle interrup - strength and other properties of the resin. tions. The reduced melt temperatures also result The new HyCAP system allows better in cycle and energy savings, with less waste cooperation between the machine and hot and heat loss. Powerpack upgrades have runner through adaptive carriage control to also been incorporated to help enable maximise gate quality and consistency. Addi - faster cycles. tionally, Husky’s new Altanium colour The new version of HyCAP has been change interface which enables significantly optimised to integrate with Husky’s KTW reduced scrap and changeover time is now closure moulds. Husky’s acquisition of KTW included as a standard feature.

Send your news to [email protected] The first prototype was delivered at the end of 2010 to the approval of Sacmi's customer. Page 1

Soft Drinks Internationa l – October 2011 Czech packaging award for PET

THE Petainer Keg, a family of lightweight beverage containers designed for one-way use and manufactured in recyclable PET, has been given the Czech packaging award ‘Obal Roku 2011’ in the ‘transport and packaging technology’ category. Obal Roku 2011 is organised by SYBA, the Czech Packaging Institute. The keg has also been shortlisted for a special prize to be awarded by Ing Jana Lukešová, the head of the competition judging panel. The winner of this prize will be announced on 23rd November 2011 at Packaging Galaevening in Prague. The Petainer Keg, developed by specialist plastics packaging technol - ogy business Petainer, is an environmentally-friendly, economical, alter - native to metal for draught beverages. It is available in 15, 20, 30 and 40 litre sizes – all with Micro Matic compatible fittings. The benefits of Petainer Kegs compared with metal kegs include lower total costs of ownership, reduced environmental impact, new market opportunities and easier response to short term peaks and troughs in demand. There are potentially large savings in capital employed by eliminating the need to maintain a ‘fleet’ of metal kegs. Eliminating the fleet can release the substantial sums tied up in this ‘asset’ and end the constant expenditure on replacing damaged, lost or stolen kegs. In addition there is no need to maintain expensive tracking systems. Key environmental benefits of Petainer Kegs include low material usage, compared to returnable metal kegs and other one-way kegs, and a lightweight construction which reduces supply chain environmen - tal impacts. Twenty to thirty per cent more liquid can be transported on a single vehicle using the 20 litre Petainer Keg than with a standard metal keg.

Petainer Kegs are fully and easily recyclable. Once de-pressurised, they can be easily crushed when they are empty and put into the recycling bin.

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email: [email protected] or call: +44 (0)1202 842222 62 PACKAGING Soft Drinks Internationa l – October 2011 Labeller passes acceptability test

SAN Benedetto, the Italian producer of mineral water, isotonic and soft drinks with brands such as Guizza, Energade, Acqua Nepi, has installed a Sacmi automatic rotary labeller for its Italian plant in Scorzè, Venice. One of the key features of the labeller is its laser welding system which allows strong sealing and high shrink applications of wrap-around labels directly from roll-fed film. Labels are created and applied directly onto the bottles in a single process that significantly increases efficiency and saves on materials and energy. The machine installed in Scorzè applies steam heat shrunk wrap-around labels on 250 ml PET bottles for water and tea, at rates of up to 45,000 bottles per hour. The model, an Opera 500 45T RFST, successfully passed San Bendetto’s strict 'acceptance test' criteria. Other features of the Opera series include the level of modularity and perfect integration of the label production and application processes in one single machine. Also the use of laser technology means that no solvents, glues, or other agents are required for sealing. The Opera 500 45T RFST automatic rotary labeller from Sacmi with San Benedetto brands (inset).

In brief…

l Sidel has been awarded the title of 'Sup - plier of the Year' by South African Brew - eries Ltd (SAB). South Africa´s leading producer and distributor of alcoholic and non-alcoholic beverages, SAB is one of the nation´s largest manufacturing firms. Sidel was awarded the title for the installation and commission of a Hydra Bottle Washer on Line 6 at the Prospecton Brewery of SAB in Durban, South Africa. The Hydra Bottle Washer is designed for medium to high speed production (from 30,000 up to 120,000 bottles per hour for 500 ml bot - tles). Different types of infeed and dis - charge modules allow the machine to fit into various bottling line configurations. The UK glass packaging specialist Beatson Clark is showcasing its extensive range of standard and Hydra series offer competitive perform - bespoke glass bottles and at this year’s Packaging Innovations Exhibition from 6th to 7th ances in terms of reducing water, steam October at the Business Design Centre, London. The company is promoting its green credentials and soda consumptions. The bottle washer with its latest lightweighted products and future packaging designs such as the Rubic and may be adapted by implementing differenti - Flame concepts that now boast sleeving to demonstrate the versatility of glass decoration. ated stages in the prewashing area for countries with extreme climates.

Meet with SDI at ...

• CBST, Shanghai • Brau Beviale, Nuremberg Fi Europe, Paris • DDTE+GWBT, Dubai To schedule a meeting email: [email protected] Soft Drinks Internationa l – October 2011 GREEN ISSUES 63

“The major development since our last The report is based on original research survey has been the willingness of leading and scores companies on key performance beverage companies to consider new legisla - areas in packaging. Grades were based on Environment tive mandates requiring them to take information submitted by companies who responsibility for their post-consumer pack - responded to the survey. Those who did not aging,” said Conrad MacKerron, Senior Direc - respond were scored based on publicly tor of As You Sow’s Corporate Social available information. Taking Responsibility Program. “Many beverage and “Several leading beverage companies con - consumer packaged goods companies pay tinue to make steady incremental progress responsibility fees in other countries to finance recovery on but have not demon - of their packaging. It’s significant that compa - strated strong commitments to using recy - SEVERAL major US beverage brands would nies are finally acknowledging the need to cled content – a significant driver in reducing support new laws making producers finan - take responsibility in the US as well.” the environmental impact of packaging,” said cially responsible for collection and recycling Of the 224 billion beverage containers Dr Amy Galland, As You Sow’s Research of post-consumer beverage packaging, sold annually in the US only 29% by weight Director and author of the study. according to a new report, Waste & Opportu - are recycled; the rest are landfilled or incin - Only PepsiCo maintains a consistent level nity: U.S. Beverage Container Recycling Score - erated, resulting in a huge waste of natural of 10% recycled PET in all product lines sold card and Report, assessing corporate resources. In Europe and Canada, where in the US since 2005. Nestlé Waters progress on recycling released by share - EPR laws are in place, far higher levels of received the highest score on container holder advocacy group As You Sow. containers are recovered. recovery for having better recovery goals Nestlé Waters North America received “This report reflects the importance As and stated tactical strategies for attaining the highest ranking, followed closely by Pep - You Sow is placing on an improved recycling them than its peers and it, along with Pep - siCo, The Coca-Cola Company, and Red Bull. model in the US,” said Michael Washburn, siCo and Red Bull, has stated industry-wide All four received a letter grade of B-. Director of Sustainability for Nestlé Waters recovery goals. The report discusses new efforts by sev - North America. “We have learned a lot in The Coca-Cola Company, historically eral companies to promote Extended Pro - the process and appreciate the recognition opposed to container deposit systems, indi - ducer Responsibility (EPR) mandates to of our leadership in this space. We hope this cated it is now “neutral” on a deposit system reverse lagging US bottle and can recycling dialogue spurs even greater commitment by administered by an independent third party, rates. our industry to recycling.” an apparent softening of its position.

quality of recycling collections and that, ulti - recycling accolade Deteriorating mately, councils could face a UK£20million-a -year bill to landfill the poorest quality col - APPE, Europe’s leading convertor and man - plastics lected materials which cannot be recycled. ufacturer of PET preforms and bottles, has As recently as 2008, a typical bale of col - won the ‘Beyond the Package’ category of ECO Plastics, Europe’s leading mixed plastic lected plastics arriving at ECO Plastics’ the Greener Package Awards for the com - bottle recycler, has found that the deterio - Hemswell recycling facility contained 95% pany’s leading initiatives in recycled PET rating quality of plastic collected for recy - plastic bottles. Today, this figure stands at production and the 100% remanufacture of cling in the UK is costing local authorities 80% or lower and means that local author - the material into packaging applications. UK£10 million each year, owing to a reduc - ities are receiving £40 less for every tonne Part of the Greener Package website tion in the sale value of the material. The of plastic they collect. With the number of (www.greenerpackage.com), the awards are company is concerned that local authority collections growing year-on- claimed the first independent global compe - spending cuts could further reduce the year (260,000 tonnes last year), council tition focused on packaging sustainability. losses are expected to exceed UK£10 mil - A major part of APPE's sustainability lion in 2011. offering is the company’s closed-loop bottle- ECO Plastics is calling for the UK to “get to-bottle PET recycling plant in Beaune back to basics” in a bid to improve the established in 1998. In 2008, the company quality of collected plastics and help coun - foresaw the increased demand for rPET and cils maximise the value of this resource. launched an expansion project to increase Jonathan Short, ECO Plastics’ Managing capacity for food-grade material from Director, explained: “Plastic bottles are far 25,000 to 35,000 tonnes, which has made and away the most valuable, highest quality Beaune the largest food-grade rPET pro - plastic recyclate. Our plant can process ducer in Europe. 300,000 bottles an hour but in recent years The increased capacity means that we have seen a significant drop in the bot - around an additional 720 million 25g PET tle-content of our baled raw material. The bottles are being recycled every year, while UK’s nascent recycling infrastructure is being overall the plant prevents 1.8 billion bottles made to work harder to reach the required annually from going to landfill. The extra level of quality, not least for use in food- 10,000 tonnes will make 400 million bottles grade recycled packaging. Local authorities in 100% rPET or 1.6 billion bottles contain - are missing out on easy money at a time ing 25% rPET, which is the current ratio The awards are aimed at companies with when every penny counts.” preferred by most leading beverage manu - initiatives that contribute to sustainability by facturers. going beyond the development of an individual One hundred percent of Beaune’s output package. goes into new bottles, which extends the Send your news to: life of PET within a closed-loop system and bottles, which is just 22% (source PTI/Pet - means the material can be recycled many core) with the remainder going to other news@ times over. This compares to the European applications such as and fibres softdrinksinternational.com average of recycled output going back to where it is recycled only once. 64 ENVIRONMENT Soft Drinks Internationa l – October 2011

as possible to become agents,” said Thys Cans drive small Oosthuizen, Branch Manager at the Aeroton Bottle top depot. “I actively work on developing them businesses by providing them with a baler on loan and gardening visiting them to provide advice and guidance FOSTERING micro can collecting businesses on an ongoing basis. With the correct sup - MANY recycling systems these days can can benefit not only the individuals involved port and mentorship these guys can become cope with soft drinks bottle tops but too but also their families and communities, while self-supporting and will bring many cans into often the caps simply don’t find their way fulfilling the organisation’s high recycling goals. our depot.” into the recycling stream. Managers at South Africa’s Collect-a-Can say The branch also buys from waste pickers In Japan, a not-for-profit community they are deriving enormous satisfaction from who reclaim cans and other recyclable waste organisation called Merry Project has come helping grow and develop such foundling from landfill sites. Oosthuizen says his team up with an idea which has caught the public businesses. goes to the sites to buy cans “as they are not imagination – from youngsters to jaded “I try to empower as many entrepreneurs always in the position to transport them”. office workers and apartment dwellers with limited space. Mini gardening kits are sold through retail CO² emissions. stores, comprising seeds in compressed soil Lighter bottle Following a successful pilot programme which fit snugly into bottle tops. All that’s last year, Backus has now rolled it out to all needed is a little – very little – regular crowns its production plants. The design, and similar watering. low-gauge crowns from other producers, will One of the Merry Project’s many aims is BACKUS, a Peruvian subsidiary of the SAB - be utilised globally in time by SABMiller the promotion of community agriculture so Miller group, has developed a low-gauge bot - group bottlers. the bottle top gardening is aligned well with tle crown for carbonated soft drinks and SABMiller reckons that if the Peruvian initia - this, as well as with recycling. beer that will reduce the amount of steel tive could be applied throughout the group, it used in production and also have a positive could hypothetically deliver annual cost savings impact on raw material costs while reducing of US$12.6 million in material costs alone.

Bee’ah initiative in UAE Bottle top farming kits on sale in Japan. SHARJAH is rapidly increasing its successful recycling of plastic waste, especially the vast numbers of PET mineral water bottles used daily in the UAE, thanks to depots set up by Luanda Green Bee’ah, an integrated environmental and company. REFRIANGO's Cuia range of juice drinks for Bee’ah also organises clean-ups and children, blended with added vitamins, has undertakes educational programmes on been supporting a Scout Association project recycling and other environmental subjects. A Bee’ah recycling project in Al Qasba, Sharjah. which is planting trees in the Angolan capital But the company believes that five to six city of Luanda. Called Luanda Green, the times more plastic could be recycled in Shar - but unfortunately due to a lack of clean project is endeavouring to increase the city’s jah if it were disposed of properly by the plastic bottles and containers, as well as green spaces. It has received extensive community. waste scavenging, there is an insufficient sup - favourable media coverage. “There is a growing demand by UAE ply of recycled plastic in our country,” said The Cuia mascot was in attendance to companies to use recycled plastic materials, Khaled Al Huraimel, Bee’ah’s Chief Executive. help plant some of the first trees, along with the project mascot Mochito. Mochito is a word in Kimbundu meaning woods or group of trees. Artistic expression Also involved in getting Luanda Green under way was Angola’s Vice-Minister of THIS year’s Collect-a-Can Artistic Expression Education, Dr Ana Paula Inês. Competition in South Africa encouraged youngsters to interpret the message of ‘I CAN make a difference to the future by recycling cans today’ through any art medium. “Creativity is all about inventing, experi - menting and having fun,” said Collect-a-Can’s Managing Director, Annie Tsima. “We like to encourage learners to enjoy this creative process whilst at the same time taking pride in the fact that their artwork is conveying a Quinton Lehnert’s winning entry in the Collect- pertinent message about the importance of a-Can competition. recycling.” The senior first prize winner was Quinton eng, took first and second place in the junior Lehnert of Destinata School in Gauteng category. while Tshepo Mngomezulu and Jabu Mhlanga Collect-a-Can is heavily supported by the from Lungisani Primary School, also in Gaut - South African soft drinks industry. The Cuia mascot. Soft Drinks Internationa l – October 2011 GREEN ISSUES 65

changes are just as important in achieving Waterstewardship reductions as well as bigger operational investments: “It's about mindset. Copella has path to zero the help of PepsiCo to drive change with investment but most of what we have done BOXFORD Farm, the UK PepsiCo site hasn't involved massive capital. In simple where Copella Apple Juice is made, has terms, one tap running at one litre a reduced the amount of water it uses by minute equals half a million litres a year.” 30% in the last three years. Employee involvement has been key in Water reduction is one of a number of driving innovative methods for water stew - commitments that demonstrate how Pep - ardship at Boxford. One team worked siCo UK & Ireland will work towards a together to identify how they could reuse 'Path to Zero' environmental impact over water to save 1.8 million litres and subse - the next ten years. These commitments quently won a company-wide PepsiCo include taking all major UK manufacturing award for their efforts. sites off the water grid by 2018. Other initiatives include reducing total Boxford Farm is located in one of the and so effective water stewardship is water use by installing real time utility driest areas of the UK, which receives half needed as the Copella business grows. measuring equipment which allows the amount of rainfall of the UK average, Copella's Phil Clark explained that small improvement to be focused in higher usage areas and extensive work with equipment suppliers to redesign and improve baseline Writing on packs machinery performance.

WHILE it’s not unheard of to write a reminder to oneself on a drink pack, it’s a lot easier when the pack has been recycled into a notebook. In Singapore, the Yeo’s soft drinks brand is doing favours for the environment, its Send your news to: customers and itself with cute notebooks and bags made from recycled drink packag - ing. The pads and bags have attracted wide - spread positive comment, notably on Facebook and other social media. They news@ have been given a thumbs up as trendy softdrinksinternational.com fashion accessories. Yeo’s is giving them to people who make a donation to CARE Singapore, a registered charity which works with at risk-youths and children. Items made from recycled Yeo’s beverage packs.

In brief… l DuPont’s Packaging & Industrial Polymers l Virginia Dare, the Brooklyn, New York- mental Protection Agency's Climate Leaders operations site in Orange, Texas, has been based flavour company, joined forces with programme. Ball had committed to reduce honoured by the American Chemistry 'Hike for kaTREEna,' during the 2011 its direct and indirect GHG emissions glob - Council, a US trade association, for energy- National IFT show recently held in New ally by 16% by 2012, using 2002 as the base - efficiency improvements that also resulted in Orleans, in the planting of trees in the city. line year. By aggressively managing energy green house gas reductions. The improve - Hike for kaTreeNa is a New Orleans-based efficiency programmes throughout the com - ments saved approximately 540,000 million non-profit organisation dedicated to replant - pany's operations, Ball reduced its global btu, enough to power 3,800 households, and ing the city’s trees lost in the hurricane’s GHG emissions by 18% as of the end of reduced GHG emissions by more than aftermath. A grove of trees was planted 2010 and is continuing actions to further 30,000 tons/year. along Lake Pontchartrain, representing Vir - reduce emissions. ginia Dare’s continued commitment to the l Nestlé Waters UK has joined other major environment. l Friends of Glass, the 15,000 + strong drink companies in signing up to the Cour - The company also supported the Arbor European consumer group is encouraging its tauld Commitment, taking the total number Day Foundation’s planting of pine, fir and Facebook followers to play a pass-the-par - of leading UK brands, suppliers and retailers cedar trees at the Plumas National Forest in cel style virtual game. The Facebook game to 53 signatories. The voluntary agreement is California, recycling research at the New ‘Pass the Bottle’ asks fans to pass on to each run by UK waste advisory body WRAP, to York Institute of Technology, local energy effi - other a virtual glass bottle of a favourite support businesses to improve their overall ciency initiatives, and participates in the Trans drink, taking a virtual sip as they go. When performance and reduce their environmental Fair USA fair trade, and SEDEX Supplier the bottle is empty, the bottle is recycled by impact. Signatories to the second phase of Ethical Date Exchange programmes. the last one in line – who then wins a prize the Courtauld Commitment, launched in for doing so. The game provides links to fur - 2010, are supporting three sector targets l Ball Corporation, the US-headquartered ther information about how consumers can associated with food and drink waste and global packaging company has exceeded its help ensure the glass they recycle is turned packaging, across the UK grocery retail sup - greenhouse gas emissions (GHG) reduction into recyclate of the highest quality so it may ply chain. goal set in 2004 as part of the US Environ - be used to make new bottles and jars. 66 PEOPLE Soft Drinks Internationa l – October 2011

newly created post he will evaluate new packaging technology and assist customers with sustainable material choices and pack - Human Resources age designs. D. D. Williamson has announced the appointment of Dr Ashok P. Luhadiya as Innovation Scientist at the company's Global APPOINTMENTS Support Center in Louisville, Kentucky, USA. He will focus on longer-term, breakthrough Albert (Al) P. Carey has been named CEO improvements in naturally derived food of PepsiCo Americas Beverages, reporting to colouring. The company also reports that Chairman and CEO Indra K. Nooyi. Carey Scott W. Ondracek has been appointed assumes responsibility for all aspects of the Application Support Technician, a new posi - beverage businesses in the Americas. Carey tion at the Global Support Center. is a 30-year veteran of PepsiCo. He most recently served as President and CEO of Frito-Lay North America and previously was President of PepsiCo Sales, where he led It's personal sales and customer management for the company's retail, foodservice and fountain THE UK's Automatic Vending Association businesses. (AVA) is now offering Personal Membership The American Beverage Association has to those in the vending industry. appointed Amy E. Hancock as Deputy Gen - Jonathan Hilder, Chief Executive Officer, eral Counsel for the organisation. She will be AVA, explained: “Previously, membership to responsible for advising ABA and its mem - the Association has only been available to ber companies on antitrust, regulatory and people in member companies, but we’ve litigation issues affecting the beverage indus - decided to offer Personal Membership to try. help people stay in touch with each other International provider of drinking solutions and to keep abreast of the latest industry for the workplace, Eden Springs Group, has goings-on. announced two appointments: Pascal “A Personal Members network will be Despraz as Managing Director to oversee created for individuals rather than compa - the company’s operations in Switzerland and nies, to give a sense of belonging to the Yariv Shapira as Managing Director of Mey Association. This will be developed over time Eden (Eden Springs Israel). to include its own unique Linkedin group, Accraply Inc, the US designer and manu - and will be used to communicate jobs and facturer of labelling and converting equip - skills – so, if you require the skill sets of cer - ment, has appointed Majid Akiki to the tain individuals, this is the ideal place in position of Sales Executive and Territory which to search for them.” Manager for the Middle East and Africa. Personal Membership of the AVA will Adayit (Deedee) Kalo has recently joined provide access to the Association’s monthly Virginia Dare, Brooklyn, New York-based Clockwise from top left: ‘Vending Viewpoint’ e-newsletter, as well as flavour company as a Flavor Chemist. In this Albert Carey, Ashok give the opportunity to attend regional role, Deedee will focus on creating new Luhadiya, Dan Jones, meetings and social functions at member flavours for beverages and other product Harnek Singh, Marc rates. applications. Ville, Martin Higgins, Marc Ville has become Managing Director Pascal Despraz, Scott of Cermex, a Sidel company. He succeeds W. Ondracek, Yariv Jean-Félix Lesueur, who has been given a Shapira. new assignment within Sidel. In his new role, Marc Ville will report to Philippe Lejeune, Cermex Group Chairman & EVP in charge As part of a continuing investment in sen - of Sidel’s Food Home Personal Care (FHPC) ior personnel, Graham Packaging, UK and EU division. supplier of containers for the beverage Barry-Wehmiller Companies Inc has industry, has appointed Martin Higgins as its announced the appointment of Dan Jones new Quality Manager. to the position of Vice-President of Corpo - UK-based microbiology company Lab M rate Development to further the continued has announced the appointment of Harnek growth of the Barry-Wehmiller group. Singh as Export Sales Manager with specific Royal DSM, the global life sciences and responsibility for the Middle East, Eastern materials sciences company has announced Europe, Central Asia and Africa. the appointment of Philip Eykerman as The International Bottled Water Associa - Executive Vice-President Corporate Strategy tion (IBWA) has appointed Christopher & Acquisitions, reporting to Feike Sijbesma, Hogan as Vice-President of Communications. CEO and Chairman of the Managing Board He succeeds Tom Lauria, who has left to of DSM. pursue writing a book on managing media Join the SDI group The Supervisory Board of Lanxess AG has relations for controversial issues. appointed Dr Axel C. Heitmann as Chair - Jad Darsey has been named Director of man of the Board of Management of the Sustainability and Plastics for TricorBraun, Soft Drinks International Germany-based international chemistry one of North America’s largest suppliers of group for a further five years. bottles, jars and other rigid packaging. In the

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For a truly global perspective... Join with Soft Drinks International to celebrate 1,500 continuous monthly editions, spanning more than 125 years. A two-day event, this 0rst-ever SDI conference will be held in central London in the run-up to the 2012 Olympics. Aimed at industry professionals, it will combine topical and substantive content from leading industry players, together with serious networking opportunities. For further information or to register your interest, please visit www.softdrinksinternational.com/conference or call: Phil: +44 (0)1202 842222 • Ray: +44 (0)163 871 7362

Supported by 68 EVENTS Soft Drinks Internationa l – October 2011 Events Diary

OCTOBER NOVEMBER 22nd – 26th ITALY 3rd – 4th INDIA 6th – 8th CHINA SIMEI Fi India CBST – China International Beverage Fiera Milano Bombay Exhinition Centre Industry Exhibition Milan Mumbai Shanghai Everbright Convention & Italy India Exhibition Center www.simei.it www.fievents.com Shanghai China 29th – 1st Dec FRANCE 5th – 7th ITALY www.chinabeverage.org/cbst Fi Europe NUCE International Paris Nord Villepinte Milan Exhibition Centre 7th – 8th GERMANY Paris Milan PETnology Europe France Italy Novotel www.fieurope.ingredientsnetwork.com www.nuce.pro Nuremberg Germany 29th – 1st Dec UAE www.brau-beviale.de 6th – 9th IRAq Dubai Drink Technology Expo (DDTE) Basra Agrofood + Global Water and Beverage Technology Basra International Fairground 9th – 11th GERMANY Congress (GWBT) Brau Beviale Basra Dubai International Convention & Nuremberg Messe Iraq Exhibition Centre Nuremberg www.basraagrofood.com Dubai Germany United Arab Emirates www.petnology.com 8th – 12th GERMANY www.drinkexpo.ae Anuga INDIA 16th – 18th FEBRUARY Koelnmesse World of Food India Cologne 6th – 8th USA Bombay Exhibition Centre The 2012 Packaging Conference Germany Mumbai www.anuga.com Aria Resort at CityCenter India Las Vegas www.worldoffood-india.com USA BELGIUM 19th – 20th www.thepackagingconference.com Aidex 15th – 61th THAILAND Brussels Exhibition Centre PET Outloook 2011 UAE Brussels 9th – 22nd The Westin Grande Sukhumvit Gulfood Belgium Bangkok Dubai International Convention and www.aid-expo.com Thailand Exhibition Centre www.cmtevents.com Dubai 25th – 27th SLOvAKIA UAE FF2011 – Intl. Scientific Conference on 22nd – 26th GERMANY www.gulfood.com Nutraceutical and Functional Foods European Conference Pavol Josef Safarik University Maritim proArte Hotel 21st – 23rd SLOvAKIA Kosice Berlin BAMP 20102 - International Scientific Slovakia Germany Conference on Bacteriocins and www.foodandfunction.net www.conference.european-bioplastics.org Antimicrobial Peptides Kosice Slovakia www.bacteriocin-conference.net

25th – 28th ITALY Sapore Rimini Fierra Rimini Italy www.saporerimini.it

28th – 3rd Mar ITALY ipack-ima Fiera Milano Milan Italy www.ipack-ima.com

Send your trade event details to: [email protected] Soft Drinks Internationa l – October 2011 FROM THE PAST 69

former robustness, is the glass bottle mak - prisoner was responsible for it until his 100 Years Ago ing trade, and while excessive railway arrest. Staughton who, when arrested, said rates cannot be held wholly responsible he was very sorry, pleaded guilty and From the Mineral Water for the decline, there is no doubt that it is expressed regret for what he had done. Trade Journal of a factor which works in conjunction with other tariff conditions prevailing in Herb and proof spirit october 1911 England and abroad. The annual report of the principal chemist of the Government laboratories refers spe - After twenty years' service cially to 'herb substitutes or herb beers.' Railway rates and the bottle trade After being in the service of Messrs. R. Under this heading are included liquids, The series of articles in The Sheffield White & Sons, the mineral water manufac - consisting mainly of herb-infusions mixed Daily Telegraph on the question of railway turers, of Camberwell, for twenty years, with sugar and fermented with yeast, rates has aroused considerable interest in William C. Staughton, a brewer, was at which are sold as temperance drinks. industrial centres where the pinch of Lambeth sentenced to three months hard From the revenue point of view, these liq - heavy transport charges is keenly felt. It is labour for stealing 2 lbs of saccharin and a uids are regarded as substitutes for beer, recognised that the unfavourable compari - bottle of raspberry cordial, worth £2 8s 6d. and samples of them were examined from son between English rates and those It was stated that he was the last man in time to time for the purpose of ascertain - obtaining in foreign countries, especially the world prosecutors would have sus - ing that the limit of 2% of proof spirit was the big competing industrial countries in pected of dishonesty, and, though it was not exceeded. One hundred and sixty of Europe, operate very hardly on British suspected that a leakage of saccharin was these liquids were treated in the course of trade – in many branches at least. A taking place, it was never supposed the the year. Of these 47 contained 3%, but notable instance among industries, which less than 4%, and nine contained 4%, but during recent years have lost much of their less than 6% of proof spirit. Sourced by Stewart Farr

require rather more time to cool 50 Years Ago down, it also heats more slowly hence types of off-taste intensified at higher From the Soft Drinks temperatures such as oxidation off- Trade Journal of flavours are not so likely to occur in noticeable degrees. While bottles can September 1961 be broken, even light ware is tough and safe when reasonably handled, while there have been cases of mouths New instant mix cut by the jagged edges of opened tins. From America comes news of a new Finally, though non-returnable, one- instant soft drink mix which is being mar - trip bottles can often by employed for keted in four flavours by the Nestlé Co Inc his own uses be the consumer while in several test areas. cans normally cannot. Known as 'Keen' the instant mix is packed in 13oz jars and each will make 16 of soft drink merely by adding Technical training water. The product is claimed to be rich in The 1961-62 Soft Drinks Technical and is ready sweetened with Training Course, organised by the sugar. National Association of Soft Drinks According to reports, the instant mix is Manufacturers with the active assis - being well received in the test areas. tance of four Regional Committees, has now started. Sunfresh in Germany Support for the Course has been At last month's International Exhibition of even greater than anticipated and Fine Foods and Provisions (ANUGA) held altogether at the four centres, nearly in Cologne, O. R. Groves Ltd displayed its Non-deposit bottle versus can 150 students have been enrolled. range of soft drinks on the joint British In the States and, to a lesser extent, in In Manchester, the first lecture was stand. Canada, something of a struggle is going given on Wednesday afternoon, 27th Visitors were able to sample Sunfresh on between the can and the lightweight September at the Domestic and Trades orange or lemon drinks straight from non-deposit bottle. In favour of the can, College. refrigerated dispensers which carried the the following points are emphasised: no In London, the first lecture was given on firm's symbol of a giant 'Smiling Orange' breakage and less prospects of cuts and Monday afternoon, 2nd October at the face. injuries, lighter than the lightest bottle and Catford College of Commerce. A great deal of interest was shown in the more readily disposed of by crushing In Birmingham, the first lecture was new Freshpak container, a hygienic poly - small; easily cooled by putting the canned given on Wednesday afternoon, 4th thene pack with a self-sealing valve in product in the refrigerator, less bulky, no October at the Aston Technical College. which Sunfresh is kept ice cold. Pressure sunstruck off-flavour, safely carried in In Nottingham, the first lecture was inside keeps the valve closed until the flimsy cartons or other outers. On the given on Wednesday afternoon, 11th drinking straw is inserted. other hand, the advocates of the light - October at the Clarendon College of O. R. Groves Ltd, which is a subsidiary weight non-deposit bottle stress the Further Education. of J Lyons & Co Ltd, already exports to undoubted fact that a high proportion of At all four centres, lectures will be given places as diverse as St. Helena, Nigeria, the consumers like to see the beverage through weekly until early December, when there Falkland Islands and the Cameroons, and the package and that there is no possibility will be a break until mid-January. At the it hopes to break into the German market of any pick-up of any metal off-taste. They end of the Course, a common examination as a result of its exhibit at ANUGA. also say that while a bottled product may will be held on 21st March 1962. n 70 Soft Drinks Internationa l – October 2011

A focus on equipment and services INFORMATION AS SUPPLIED BY THE MANUFACTURERS OF THE PRODUCTS AND SERVICES FEATURED

Doubling label speed Automatic coding A NEW generation print & apply labelling FOR its debut at PPMA, AutoCoding machine that, for the first time, allows Systems will be demonstrating its proven high volume goods to be identified at full range of software solutions for the line speed with a unique bar code is being automatic set up and control of all launched by Logopak at this year's PPMA packaging line devices. The AutoCoding Show. The new Logopak Logomatic 510 System sets up inkjet printers, labellers, Rota is able to reach 240 a minute, using a barcode scanners, and checkweighing six head rotary applicator. This allows equipment, irrespective of manufacturer, application of one label as the next is with product specific data from a central printed, more than doubling machine database. speed. With support from AutoCoding’s The new machine is based on a OEMs, visitors will see coding equipment standard Logopak 515 case labeller but from Domino, Markem-Imaje and with the printed labels picked up by AutoCoding Systems Ltd Videojet, labelling equipment from vacuum on the rotary applicator and then Sutton Quays Business Park Advanced Labelling Systems, barcode Logopak International Limited transferred to the pack by direct pressure Sutton Weaver, Cheshire |WA7 3EH, UK scanners from SICK, and a checkweigher Clifton Moor Industrial Estate or air-blast. As a result, operation is from The Stevens Group. The York YO30 4XE, UK virtually continuous motion, with no AutoCoding system (pictured) sets up reciprocating parts. Tel: +44 (0) 1928 790444 and controls all packaging line devices Tel: +44 (0)1904 692333 email: info@ via a dedicated line terminal, removing email: [email protected] human intervention and eliminating the autocodingsystems.com risk of coding and packaging errors. www.logopakprintandapply.co.uk www.autocodingsystems.com Materials handling www.aptar.com SWISSLOG, the global provider of integrated APTAR has launched a new website logistics solutions for warehouses and following its strategic realignment distribution centres, is enhancing its which created Aptar Food + Beverage, reputation for spreading knowledge and Aptar Beauty + Home and Aptar encouraging debate with the launch of its Pharma. The site encompasses all three blog http://blogs.swisslog.com . It is aimed at Aptar business segments and provides readers in the warehousing and distribution access to all Aptar activities under one industry, with particular interests in material unique web address: www.aptar.com. handling issues and provides an interactive The website is organised into market platform for supply chain professionals to segments. The colour-coded pages of share and discuss current hot topics, industry each segment are easily identifiable and developments and latest trends related to accessible through the corporate pages materials handling. of the website. James Sharples, Head of Sales for Swisslog The segment marketing pages Swisslog UK Ltd in UK, said: “We highlight topics of special Aptar Poincy provides visitors with a comprehensive Moons Moat Drive interest and, initially, have identified some Seaquist Closures France SAS view of the different activities, services Redditch, B98 9DW UK issues particularly relevant to the food and (Manufacturing) and developments worldwide. Coming beverages sector. We encourage our experts 44, avenue de Meaux soon is an on line ‘Product Finder’ with from around the world to write about issues details of some 10,000 stock Tel: +44 (0) 1527 551664 that challenge or inspire them so that we can 77470 Poincy, France configurations. Also there will be http://blogs.swisslog.com all share ideas and, ultimately, develop better Tel: + 33 1 6041 1200 French, Spanish, Portuguese, German, solutions and services.” Italian and Chinese versions. www.swisslog.com Customised Promotion opportunity AXIUM Process specialises in customised THE ‘bubbling up’ section in Soft fabrication and offers manufacturers a Drinks International provides the comprehensive stock of metric and ideal platform to introduce your new imperial stainless steel and pipe product or service to decision makers fittings that includes RJT, IDF, DIN, SMS in more than 100 countries. and Clamp unions as well as tube fittings Your entry which includes an and components which are compliant image, and a logo, plus at least 100 with the ASME Bioprocessing Equipment word description, together with full Standard. address and contact details is guaran - The company, which has extensive teed to be published for the modest experience in the beverage industry fee of just £95 ( €110, $150), per where high levels of product consistency insertion. are essential, also maintains an extensive To place your order, simply email Axium Process Ltd range of fully traceable hygienic stainless your press release or requirements to Hendy Industrial Estate steel clamp fittings which includes Soft Drinks International [email protected] Swansea SA4 OXP, UK ferrules, blanks, Y pieces, swept and PO Box 4173 reducing tees, bends, hoseliners and Wimborne BH21 1YX, UK adaptors. The fittings which are manufactured in 304, 316 or 316L Tel: +44 (0)1792 883882 stainless steel can be finished to suit Tel: +44 (0) 1202 842222 email: [email protected] customer requirements and are available email: [email protected] with internal and external finishes from www.axiumprocess.com descaled up to 0.10µm Ra. www.softdrinksinternational.com Soft Drinks Internationa l – October 2011 Buyers’ Guide 71

COLOURS – CARAMEL Closures Reach buyers around the globe

– In print and on line

email: advertising @softdrinksinternational.com DÖHLERGROUP or calll: +44 (0)1202 842222 Riedstrasse 7-9 64295 Darmstadt Ingredients Germany Phone +49 6151 306-0 BEVERAGE INNOVATION Fax +49 6151 306-278 www.doehler.com [email protected]

Contract Bottling DÖHLERGROUP Riedstrasse 7-9 64295 Darmstadt Germany COLOURS – NATURAL Phone +49 6151 306-0 Fax +49 6151 306-278 Delivering Your Imagination. www.doehler.com Colouring Foodstuffs & Natural Colours [email protected]

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Contact Sales Kanegrade Ltd Ingredients House Caxton Way   Stevenage, Herts SG1 2DF

=ZgZÉhi]Z hdaji^dc### H NATURAL COLOURS H EXTRACTS lll#XdcgZc#Xdb H EMULSIONS (For soft drinks)

Contact Sales Kanegrade Ltd Claremont Ingredients Limited The SDI Buyers’ Guide Ingredients House Unit 2B, Aspect Court Caxton Way Silverdale Enterprise Park is also available on line – Stevenage, Herts SG1 2DF visit: Newcastle-under-Lyme England ST5 6SS, UK www.sofrinksinternational Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 tel: +44 (0)1782 623883 Email: info kanegrade.com fax: +44 (0)1782 623773 @ email: [email protected] Website: www.kanegrade.com BBeverageeverraage CentrCentree of ExExcellence:cellence: web: www.claremont-ingredients.co.uk Amsterdam,Amsterdam, TheThe NetherlandsNetherlands www.kerry.comwww.kkererrryy .com 72 Buyers’ Guide Soft Drinks Internationa l – October 2011

FRUIT JUICE CONCENTRATE AND EXTRACTS HERBAL EXTRACTS SWEETENERS

China’s leading manufacturer of Welcome to our Business Unit ASPARTAME and SUCRALOSE Plantextrakt, one of the world’s “Why not come direct?” leading manufacturers of: Tel: +44 (0)1952 456 460 Herbal Extracts Fax : +44 (0)1952 458 528 Tea Extracts E-mail : [email protected] Website : www.niutang.com Tea Flavours Niutang UK Limited, Plaza 2, 5th Floor, Plantextrakt GmbH & Co. KG | Germany Ironmasters Way, Telford, Shropshire, TF3 4NT Tel.: +49 9163 88-450 | [email protected] www.martin-bauer-group.com Quality . . . Integrity . . . Customer service

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H FRUIT JUICE CONCENTRATES (Citrus, Tropical & Red) H NATURAL COLOURS & EXTRACTS H FRUIT AROMA/ESTERS H BOTANICAL EXTRACTS DÖHLERGROUP (e.g. Kola, Guarana, etc.) Riedstrasse 7-9 Contact Sales Kanegrade Ltd 64295 Darmstadt Ingredients House Caxton Way Germany Stevenage, Herts SG1 2DF Phone +49 6151 306-0 England Tel: +44 (0)1438 742242 Fax +49 6151 306-278 Fax: +44 (0)1438 742311 Email: advertising@ Email: info @kanegrade.com www.doehler.com Website: www.kanegrade.com softdrinksinternational.com [email protected] FRUIT JUICE BLENDS FRUIT JUICE CONCENTRATES SWEETENERS – ISOMALTULOSE Citrus, Tropical and Red

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The SDI Buyers’ Guide - print and on-line

To reach buyers in more than 100 countries

email: [email protected]

or calll: +44 (0)1202 842222 Plant & Machinery Processing Recruitment

LABELLING MACHINERY

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15:45 Soft Drinks Internationa l OCTOBER 2011