Freedonia Industry Study #1402 Study Publication Date: March 2001 Price: $3,500 Recreational Vehicles Pages: 265

Recreational Vehicles, a new study from The Freedonia Group, provides you with an in-depth analysis of major trends in the industry and the outlook for product seg- ments -- critical information to help you with strategic planning.

This brochure gives you an indication of the scope, depth and value of Freedonia's new study, Recreational Vehicles. Ordering information is included on the back page of the brochure.

Brochure Table of Contents

Study Highlights ...... 2 Table of Contents and List of Tables and Charts ...... 4 Sample Pages and Sample Tables from: Market Environment ...... 6 Products ...... 7 Regional Demand ...... 8 Industry Structure ...... 9 Company Profiles ...... 10 List of Companies Profiled ...... 11 Forecasting Methodology ...... 12 About the Company ...... 13 Advantages of Freedonia Reports ...... 13 About Our Customers ...... 14 Other Titles From Freedonia ...... 15 Ordering Information...... 16 Study Highlights

• US demand for recreational vehicles, including motor homes, travel trailers, campers and conversion vehicles, is forecast to increase 7.2 percent annually to $16.9 billion (at manufacturers' prices) in 2005.

• Strong growth in the conventional recreational vehicle segment will drive aggregate gains. In value terms, motor homes will account for the largest portion of this segment and post the fastest annual growth rates through 2005.

• Travel trailers will continue to account for the largest share of conventional recreational vehicle shipments, primarily because of their lower prices and broader customer base.

• The South and West will see the fastest gains in demand due to a variety of factors including climatic conditions favorable to a longer camping season and access to an extensive network of camping facilities, public park lands and vacation destinations.

• Eight companies led the US conventional recreational vehicle market (which does not include conversion vehicles), accounting for 66 percent of demand in 2000. These companies include Fleetwood Enter- prises, Monaco, Winnebago, Thor Industries, Coach- * Park trailers are not considered a recreational vehicle for the men Industries, Newmar, Jayco and National RV purposes of this study, as they are used primarily as seasonal or Holdings. long-term residences. Factory conversion vehicles, as well as motorcycles, snowmobiles, all-terrain vehicles and other personal recreation-related vehicles, are also excluded.

Recreational Vehicles #1402 Freedonia Industry Study 2 Study Highlights Recreational Vehicle Shipments, in Dollars, 2000

Motor Homes 43.8%

Travel Trailers & Campers 26.8% Conversion Vehicles 29.4%

Recreational Vehicle Supply & Demand % Annual Growth Item 1995 2000 2004 2010 95/00 00/05

Recreational Vehicle Demand (mil $) 10372 11890 16870 24980 2.8 7.2

+ net exports 218 406 620 930 13.2 8.8 SUMMARY TABLE Recreational Vehicle Shipments (mil $) 10590 12296 17490 25910 3.0 7.3 Conventional Recreational Vehicles: 4943 8677 14570 23390 11.9 10.9 Motor Homes 2993 5386 9220 15020 12.5 11.4 Travel Trailers & Campers 1950 3291 5350 8370 11.0 10.2 Conversion Vehicles* 5647 3619 2920 2520 -8.5 -4.2

$/unit 21220 28070 36000 44500 5.8 5.1

Recreational Vehicle Shpts (000 units) 499.1 438.1 486.3 581.7 -2.6 2.1 Conventional Recreational Vehicles: 259.5 315.2 405.3 522.9 4.0 5.2 Motor Homes 55.5 64.0 76.9 91.7 2.9 3.7 Travel Trailers & Campers 204.0 251.2 328.4 430.7 4.3 5.5 Conversion Vehicles 239.6 122.9 81.0 58.8 -12.5 -8.0

* Includes cost of chassis. © Copyright by The Freedonia Group, Inc.

Recreational Vehicles #1402 Order form on last page 3 Exports ...... 34 List of Contents, Chart - US Recreational Vehicle Exports by Destination, 2000 ...... 36 Tables and Charts Imports ...... 36 Chart - US Recreational Vehicle Imports by Source, 2000 ...... 37 Trade by Product ...... 38 Chart - US Recreational Vehicle Exports I. EXECUTIVE SUMMARY by Product, 2000 ...... 39 Summary Table ...... 3 Chart - Recreational Vehicle Imports by Product, 2000 ... 39

II. MARKET ENVIRONMENT III. PRODUCTS General ...... 4 Supply & Demand ...... 40 Macroeconomic Outlook ...... 4 Table - Recreational Vehicle Supply & Demand ...... 41 Table - Macroeconomic Trends ...... 6 Shipments Outlook ...... 41 Demographic Trends ...... 6 Table - Recreational Vehicle Shipments by Product ...... 43 Table - Population Trends ...... 9 Chart - Recreational Vehicle Shipments by Product, 2000 ... 43 Consumer Trends ...... 9 Conventional Recreational Vehicles ...... 44 Personal Income & Expenditure Patterns ...... 10 Table - Conventional Recreational Vehicle Shipments ... 45 Table - Personal Income & Spending Patterns ...... 11 Motor Homes ...... 45 Recreational & Leisure Expenditures ...... 11 Table - Motor Home Shipments ...... 47 Table - Recreation & Leisure Expenditures ...... 13 Class A Motor Homes ...... 47 Consumer Financing ...... 13 Table - Class A Motor Home Shipments ...... 51 Table - Consumer Financing Environment ...... 15 Class B Motor Homes ...... 54 Recreational Vehicle Consumer Profile ...... 15 Table - Class B Motor Home Shipments ...... 55 Recreational Vehicle Retail Environment ...... 17 Class C Motor Homes ...... 55 Table - Recreational Vehicle Retail Sales ...... 20 Table - Class C Motor Home Shipments ...... 57 Pricing Patterns ...... 20 Producers & Market Share ...... 58 Table - Recreational Vehicle Pricing Trends ...... 22 Chart - US Motor Home Market Share, 2000 ...... 59 Market Volatility ...... 22 Travel Trailers ...... 63 Table - Recreational Vehicle Market Volatility ...... 25 Table - Travel Trailer Shipments ...... 65 Chart - Recreational Vehicle Market Volatility ...... 25 Conventional Travel Trailers ...... 65 Technology ...... 26 Table - Conventional Travel Trailer Shipments ..... 67 Recreational Vehicle Stock ...... 28 Fifth-Wheel Travel Trailers ...... 68 Table - Recreational Vehicles in Use ...... 29 Table - Fifth-Wheel Travel Trailer Shipments ...... 71 World Recreational Vehicle Market ...... 30 Producers & Market Share ...... 72 Canada ...... 30 Chart - US Travel Trailers Market Share, 2000 ...... 73 Western Europe ...... 31 Campers & Camping Trailers ...... 76 Asia/Pacific ...... 31 Table - Camper & Camping Trailer Shipments ...... 78 US Foreign Trade ...... 33 Folding Camping Trailers ...... 78 Table - Recreational Vehicle Foreign Trade ...... 34

Recreational Vehicles #1402 Freedonia Industry Study 4 Table - Folding Camping Trailer Shipments ...... 80 Table - South Atlantic Recreational Vehicle Demand .... 120 Truck Campers ...... 81 East South Central ...... 121 Table - Truck Camper Shipments ...... 84 Table - East South Central Recreational Producers & Market Share ...... 85 Vehicle Demand ...... 122 Chart - US Campers & Camping Trailers West South Central ...... 123 Market Share, 2000 ...... 86 Table - West South Central Recreational Conversion Vehicles ...... 88 Vehicle Demand ...... 124 Table - Conversion Vehicle Shipments ...... 91 West ...... 125 Chart - US Conversion Vehicle Shipments Table - West Recreational Vehicle Demand ...... 127 by Type, 2000 ...... 91 Mountain ...... 128 Conversion Costs ...... 92 Table - Mountain Recreational Vehicle Demand ..... 130 Producers ...... 93 Pacific ...... 130 Table - Pacific Recreational Vehicle Demand ...... 133 IV. REGIONAL DEMAND General ...... 95 V. INDUSTRY STRUCTURE Table - Recreational Vehicle Demand by Region ...... 96 General ...... 134 Chart - US Recreational Vehicle Demand Industry Composition ...... 135 by Region, 2000 ...... 97 Table - US Recreational Vehicle Sales Regional Demographic & Economic Trends ...... 97 by Company, 2000 ...... 137 Regional Population Outlook ...... 98 Market Share ...... 140 Table - Population by Region ...... 99 Chart - US Recreational Vehicle Market Share, 2000 .. 141 Economic Outlook ...... 99 Conventional Recreational Vehicles ...... 141 Table - GDP by Region ...... 100 Chart - US Conventional Recreational Vehicles Northeast ...... 101 Market Share, 2000 ...... 142 Table - Northeast Recreational Vehicle Demand ...... 103 Conversion Vehicles ...... 145 New England ...... 103 Chart - US Conversion Vehicles Market Share ...... 147 Table - New England Recreational Vehicle Demand .... 105 Competitive Strategies ...... 147 Middle Atlantic ...... 105 Product Development ...... 151 Table - Middle Atlantic Recreational Vehicle Demand .... 107 Manufacturing ...... 152 Midwest ...... 107 Technology Trends ...... 154 Table - Midwest Recreational Vehicle Demand ...... 110 Regional Concentration ...... 154 East North Central ...... 110 Marketing ...... 155 Table - East North Central Recreational Brand Awareness & Loyalty Marketing ...... 156 Vehicle Demand ...... 113 Lifestyle Marketing ...... 158 West North Central ...... 113 Channels of Distribution ...... 159 Table - West North Central Recreational Mergers & Acquisitions ...... 162 Vehicle Demand ...... 115 Table - Selected Acquisitions & Divestitures ...... 164 South 115 Cooperative Agreements ...... 164 Table - South Recreational Vehicle Demand ...... 118 Table - Selected Cooperative Agreements ...... 167 South Atlantic ...... 118 Company Profiles ...... 168-265

Recreational Vehicles #1402 Order form on last page 5 Market Environment

The Market Environment Section discusses factors influencing recreational vehicle demand, including

consumer spending and demographic MARKET ENVIRONMENT trends.

Technology This information provides you with an understanding and an analysis of the Technological change in the recreational vehicle industry is driven by customer demand and competitive pressures. Consumers are increasingly demanding many climate in which the recreational of the luxuries of home whenSAMPLE they travel inPAGE recreational vehicles, so manufacturers vehicles industry operates. have had to adapt. Additionally, the ability to produce technologically advanced units offers a manufacturer a competitive advantage in product differentiation.

Although the installation of slide-out rooms is no longer a new development itself, the ability to do so on more types of vehicles is. Originally only available on high-end class A motor homes, slide-outs are now offered as standard or optional equipment on class A motor homes at a variety of price points, as well as class C motor homes, conventional travel trailers and fifth-wheel trailers. Even higher- end folding campers and truck campers are available with this feature. While slide- outs, which provide additional floor space when a vehicle is parked, are driven by electrical or hydraulic systems on more expensive recreational vehicles, manual systems are more common on less expensive units, such as folding campers. A more recent innovation in slide-out rooms is the flush-floor slide-out. In this development, the floor of the slide-out area is flush to the main floor when extended, and does not leave a raised edge or step on which a consumer may trip. This is a feature of particular importance to older consumers.

Technological developments are also evident in the interior accessories which are installed as options and increasingly as standard equipment on recreational vehicles. Innovations such as WEBTV (Microsoft), Internet hook-ups and cellular phone jacks make it easier for the growing number of long term travelers to stay in touch or even work from the road. Entertainment systems increasingly feature surround sound systems and DVD players. Additionally, a variety of mobile satellite systems are also available, including the 9-1/2-inch high CRUISETV satellite tracking system from Datron Systems’ Mobile Electronics division and

Recreational Vehicles #1402 Freedonia Industry Study 6 Products

PRODUCTS

The Products Section provides demand Truck Campers for historical years and forecasts growth to 2005 and 2010. Shipments of truck campers are forecast to increase six percent annually through 2005 to $185 million. Value gains will be primarily driven by increased use of value-addedSAMPLE configurations PAGEincluding electrically powered slide-out rooms and more This information helps you: advanced kitchen and bath facilities. These advances are expected to increase the average wholesale price 5.3 percent per year over the same period to approximately $15,300 per unit. • Analyze your company's growth potential in Although not traditionally built to include a great deal of living and storage space, developments which make the units more spacious, such as slide-outs, extended the industry. cabovers and increased variety of floor plans, have contributed to broadening the consumer appeal of truck campers. The increasing popularity of extended cab • Outline your strategic trucks and the adaptation of truck campers to suit these vehicles will also drive segment gains. However, the popularity of these truck campers will continue to be plans for five and ten restrained by their limited interior space and small product base. years out. Truck campers will also benefit from a variety of cost and drivability factors. These recreational vehicles have a much lower initial cost compared to other • Establish sales goals. motorized models, because a consumer does not have to purchase a chassis and typically already owns a truck. Most types have retail prices between $5,000 and $20,000. Additionally, in many states, a truck camper is a rider on the pickup truck’s existing insurance policy, rather than requiring a separate policy, as is the case with many other recreational vehicles. Due to the fact that these units are often considered cargo rather than a vehicle, most states due not require an additional annual license for truck campers.

Class A MotorWith Home regard toShipments driving the unit, truck campers do not have the maneuverability difficulties commonly associated with parking towed trailers, and class A and C Item motor homes. Truck campers also benefit1990 from 1995 the popularity 2000 of hobbies 2005 such 2010 as

Motor Home Shipments (mil $) 2175 2993 5386 9220 15020 % class A 67.7 76.9 81.5 85.4 88.5 SAMPLE TABLE Class A Motor Home Shpts (mil $) 1473 2303 4387 7870 13300

$/unit 48280 66360 101780 142050 191900

Class A Motor Home Shpts (000 units) 30.5 34.7 43.1 55.4 69.3 Under 30 Feet 9.0 6.7 1.7 1.4 1.2 30-38 Feet 19.0 23.5 33.4 43.0 54.6 Over 38 Feet 2.5 4.5 8.0 11.0 13.5

Recreational Vehicles #1402 Order form on last page 7 Regional Demand

This Section analyzes trends and consid- ers the threats and opportunities in each of the major regional markets for recre-

ational vehicles. REGIONAL DEMAND

The information presented will East North Central help you: Demand for recreational vehicles in the East North Central subregion is forecast to • Focus your sales and marketing increase 6.7 percent annually through 2005 to $3.9 billion. The subregion, which SAMPLE PAGE efforts on high growth areas. accounted for nearly 25 percent of national demand in 2000, will continue to be the largest recreational vehicle market through 2005. Growth will be fostered by the popularity of outdoor activities such as camping, hunting and fishing. For • Propose new areas for development. instance, the state park systems, which include nearly 300 parks on approximately 600,000 acres of land, host the most overnight stays of any subregion, accounting for more than half of the nationwide total. In addition to a range of privately operated camp sites, camping facilities, including those suitable for recreational Northeast Recreational Vehicle Demand vehicles, are also available on federal lands such as Shawnee National Forest in (million dollars) Illinois, Hoosier National Forest and Indiana Dunes National Lakeshore in Indiana, Hiawatha National Forest and Ottawa National Forest in Michigan, and Wayne Item 1990National 1995 Forest 2000 in Ohio. 2005The area also 2010 benefits from the high number of existing recreational vehicle owners in the area. Northeast Population (millions) 50.9 51.5 52.2 53.0 54.1 % over 45 33.2 34.8 37.0 39.6 41.6 Northeast Population over 45 (millions)Mountain16.9 RecreationalFurther 17.9 gains will 19.3 Vehicle be restrained 21.0 Demand by slow 22.5 population growth and moderate economic (million dollars)advances. Growth will also be adversely impacted by the volatile weather 000$ GDP/capita 26.4conditions 31.5 in the 40.9 East North 50.1 Central 61.7US, which often result in a shortened Item camping season. 1990 1995 2000 2005 2010 Northeast GDP (bil $) 1344 1621 2131 2655 3340 West RecreationalDemand Vehicle for towable Demand units and conversion1646 vehicles 2151 is particularly 2818 strong 4120 in the 6240East $ recreational vehicle/capita 16.8 24.7 28.9 39.2 54.3 % Mountain 27.9 40.1 43.1 44.9 45.4 $ recreational vehicle/capita over 45 50.5North 71.1 Central subregion. 78.2 In 99.0 volume 130.7 terms, sales of conventional travel trailers $ recreational vehicle/000$ GDP 0.64and folding 0.78 camping 0.71 trailers 0.78 in this area 0.88 are the highest in the nation, representing Mountain RV Demand 459 863SAMPLE1215 TABLE 1850 2830 nearly 20 and 25 percent of demand by product, respectively. This subregion is Arizona 109 233 358 589 930 Northeast Recreational Vehicle Demand 854 1272 1510 2080 2940 Coloradoalso the leading market for conversion 122 vehicles, 178as sales here 254 account 390for more 606 New England 215 372 483 690 1000 Idaho 35 92 103 135 195 Middle Atlantic 639 900 1027 1390 1940 Montana 28 59 74 111 164 Nevada 38 69 112 161 241 % Northeast 12.6 12.3 12.7 12.3 11.8 New Mexico 48 89 106 159 241 US Recreational Vehicle Demand ©6789 Copyright 10372 by The 11890Freedonia 16870Group, Inc. 24980 Utah 56 120 165 244 365 © Copyright by The Freedonia Group, Inc. Wyoming 23 23 43 61 88

Recreational Vehicles #1402 Freedonia Industry Study 8 Industry Structure Sample page from Freedonia Industry Study

Gain#1117 a better Fractional understanding Horsepower of your Motors competition and analyze your company's position in the industry with information about:

• industry composition INDUSTRY STRUCTURE

• market share Brand Awareness & Loyalty Marketing

Recreational vehicle shows and other outdoor recreation venues are one of the • competitive strategies primary ways manufacturers market to the existing customer base. Although some new customers are gained at these events, most consumers who attend either • product development already own a unit or are well aware of the lifestyle. A large percent of vehicle SAMPLE PAGE purchase decisions are made at recreational vehicle shows since these gatherings • manufacturing provide an opportunity to inspect a wider variety of vehicles than can be found on a typical dealer lot. For manufacturers, these events are an opportunity to cultivate brand awareness and introduce new products to a large group of enthusias- • marketing tic consumers.

• channels of distribution Ownership clubs, which exist for many motor home brands as well as some trailers, are another avenue for building brand loyalty among current owners. Consumers who become involved in an ownership club and make friends at the rallies are less • mergers & acquisitions likely to purchase a recreational vehicle from another manufacturer. This is primarily due to the fact that they would then have to leave the club and their • cooperative agreements friends in the club. The manufacturers also provide information on new products at the club rallies since these consumers are most likely to upgrade within the manufacturer’s own family of products. Additionally, enthusiastic club members can be helpful in spreading information to recreational vehicle travelers who own units from other manufacturers. In fact, many of these travelers rely on testimo- nials from current owners to help make purchasing decisions. Examples of ownership clubs include Coachmen’s International Coachmen Caravan, Georgie Boy Owners’ Club and Shasta Wings RV Club; Newmar’s Newmar Kountry Klub; and Winnebago Industries’ Winnebago-Itasca Travelers Club. Other manufacturers also support special interest ownership clubs such as the Winnebago Motorsports Team for racing enthusiasts.

Recreational vehicle manufacturers utilize a variety of nontraditional marketing strategies to develop brand awareness. Some manufacturers sponsor special events

Recreational Vehicles #1402 Order form on last page 9 Company Profiles

The Profiles Section analyzes 35 companies active in the U.S. recreational vehicles market. These profiles represent a sampling or cross-section of

the types of companies involved in the COMPANY PROFILES industry. Starcraft RV Incorporated 536 Michigan Street Divisions, subsidiaries, joint Topeka, IN 46571 ventures, etc., are discussed under 219-593-2550 appropriate parent companies.

Starcraft RV manufactures recreational vehicles such as folding camping trailers, Sources for profiles included: truck campers, travel trailers and fifth-wheel trailers. The Company licenses the STARCRAFT brand name for its recreational vehicles from Starcraft Corporation (Goshen, Indiana). Starcraft RV maintains 296,680 square feet of space at • Information provided by manufacturing facilities at its headquarters in Topeka, Indiana and offers its key staff members in the products through a network of dealers throughout the US and Canada. In 1999, Starcraft RV produced 9,322 recreational vehicles. Starcraft RV and Jayco respective companies Incorporated are both ownedSAMPLE by the Bontrager PAGE family. (See Jayco Incorporated.) Starcraft RV, a privately-held firm, has $63 million in annual sales and employs • Annual reports approximately 350.

The Company produces three types of folding camping trailers under the • 10-K reports STARCRAFT, STARCRAFT CLASSIC and CONSTELLATION brand names. Starcraft RV constructs its tent trailers from a one-piece fiberglass roof, aluminum tube body frame, steel tube and channel tent framing and laminated sidewalls with • Security analysts reports AQUALON (Astrup) tent assembly fabric. STARCRAFT folding campers range in size from nearly twelve feet long when closed to 22 feet, seven inches long when opened. The mid-sized STARCRAFT 2105CT was introduced in 2000. These • Corporate product literature units have six feet, five inches of interior headroom and are offered in eight styles. STARCRAFT CLASSIC trailers are available in five styles with closed exterior lengths ranging from13 feet, nine inches to 17 feet, nine inches and are up to 23 feet long when opened. Interior width is either six feet, nine inches or nine feet, eight inches, depending on the model. Key features of STARCRAFT and STARCRAFT CLASSIC camping trailers include a clothes bar, a three-burner

Recreational Vehicles #1402 Freedonia Industry Study 10 Companies Profiled

Alfa Leisure Incorporated Sherrod Vans Incorporated Carriage Incorporated Sherry Designs Incorporated Chief Industries Incorporated Skyline Corporation King of the Road Incorporated SMC Corporation Coachmen Industries Incorporated Beaver Motor Coaches Incorporated Georgie Boy Manufacturing Incorporated Harney County Operations Incorporated Prodesign Incorporated Safari Motor Coaches Incorporated Shasta Industries Incorporated Starcraft Corporation Viking Recreational Vehicles Incorporated Starcraft RV Incorporated Damon Corporation Sun Valley Incorporated Explorer Van Company Sunlite Incorporated Fairmont Homes Incorporated Thor Industries Incorporated Gulf Stream Coach Incorporated Aero Coach Incorporated Featherlite Incorporated Airstream Incorporated Fleetwood Enterprises Incorporated Citair Incorporated Forest River Incorporated Dutchmen Manufacturing Incorporated Foretravel Incorporated Four Winds International Incorporated Glaval Corporation General Coach Coachmen Automotive Komfort Corporation Dynamax Corporation Vanguard Industries of Michigan Incorporated Henlys Group plc Winnebago Industries Incorporated Blue Bird Corporation Jayco Incorporated Keystone RV Company KIT Manufacturing Company Lance Camper Manufacturing Corporation Mark III Industries Incorporated Monaco Coach Corporation Holiday Rambler McKenzie Royale Coach National RV Holdings Incorporated Country Coach Incorporated Newmar Corporation Nu Wa Industries Incorporated Custom Campers Incorporated Regency Conversions Incorporated Rexhall Industries Incorporated R-Vision Incorporated

Recreational Vehicles #1402 Order form on last page 11 Forecasting Methodology

Freedonia does not just collect and reprint data; Freedonia develops data. Our analysts thoroughly investigate an industry by extensively interviewing key industry participants and analyzing information from sources such as associations, government and trade literature. Once this The Freedonia research is complete, Freedonia establishes Economics Group Freedonia one set of forecasts. All writing, editing In-house Research Consistent framework and forecasting is done in-house to assure of economic indicators on . . . • Quantitative forecasting quality and consistency. In cases where • Resident Population • Industry structure & market • Recreation Expenditures share analyses data does not exist, Freedonia develops the • Gross Domestic Product (GDP) • Product analyses & forecasts data based on input/output ratios, bills of . . . and many others materials and flow charts. The following chart summarizes Freedonia's methodology:

Methodology for Recreational Vehicles

Proprietary Extensive Interviews Electronic Database • Key participants • Trade publications • Industry experts • Government reports • End-users • Corporate literature • Online databases . . . and many others

Recreational Vehicles #1402 Freedonia Industry Study 12 The Freedonia Group, Inc. is a leading international industry study/ About database company. The Freedonia Group Since 1985, Freedonia has published over 1,600 titles covering areas such as chemicals, coatings and adhesives, building materials, plastics, industrial components and equipment, health care, packaging, household goods, security, and many other industries.

Freedonia has produced a wide variety of titles, including:

• Recreational Boating • World Prefabricated Housing • Automotive Aftermarket in North America • Electric Vehicles

Because Freedonia is a reliable information source, our forecasts are cited in numerous publications such as The Wall Street Journal, The Financial Times and Purchasing.

Advantages In-house operations of Freedonia Reports Because all of our staff work at the same location, interaction between analysts and departments provides a strong system of checks and balances.

Consistency Our Economics Group develops indicators that are used by all analysts. Therefore, every Freedonia study is based on a consistent set of economic assumptions (GDP, resident population, recreational expenditures, etc.)

Reliable forecasts Because all of our forecasts consider the environment in which a product or industry is operating, as well as threats and opportunities to the market, Freedonia forecasts are reliable indicators of future performance.

One-on-one interviews All studies are produced by conducting interviews with key industry participants and end-users.

Proprietary electronic database Freedonia’s analysts can tap into an extensive in-house electronic database containing corporate literature (including private company information), trade publications, government reports and many other sources of information.

Recreational Vehicles #1402 Order form on last page 13 About Our Customers

Freedonia's clients include major US and international companies in the manufacturing, services, consulting and financial sectors.

Typical purchasers of Freedonia studies :

• Key Executives • Corporate Planners • Market Researchers • Financial Analysts • Information Centers • New Product Developers • Merger & Acquisition Specialists

Since 1985 we have provided research to customers ranging in size from global conglomerates to one person consulting firms. More than 90% of the industrial companies in the Fortune 500 use Freedonia research to help with their strategic planning.

Some of Freedonia's customers in the recreational vehicles market include: Textron Fasteneing Systems, Ford Motor Company and Armstrong World Industries.

Recreational Vehicles #1402 Freedonia Industry Study 14 Recreational Boating US demand for recreational boating products will Other Titles grow over 6% annually to $18 billion in 2005. Gains will be driven by more demand for larger, higher-end boats, more powerful motors and the From Freedonia latest electronics. Powerboats will continue to dominate, while sailboats and personal watercraft grow faster. The South will remain the largest and Automotive Aftermarket in North America fastest growing market. This study analyzes the The aftermarket for light vehicle components US recreational boating industry to 2005 and and parts in North America will grow over 4% For more information about 2010 by type and market. It also evaluates market annually. Gains will be driven by the growing share and profiles key firms. size and age of the light vehicle park, with the these or other Freedonia titles, #1423...... 5/01...... $3,500 increasing durability of newer models a limiting please contact us at: factor. Mechanical products will remain the largest segment while electronics grow the fastest. Power Lawn & Garden Equipment This study analyzes the $45 billion US, Canadian The Freedonia Group, Inc. Growth in US demand for power lawn and gar- and Mexican automotive aftermarket to 2004 Phone: (440) 684-9600 den equipment will be driven by favorable demo- and 2009 by country and product. It also profiles graphics and product innovations and upgrades. key players and presents market shares. (800) 927-5900 Although gas-powered equipment will remain #1323...... 9/00...... $3,700 dominant, electric powered products will grow Fax: (440) 646-0484 faster, with cordless battery powered equipment growing 9.5% annually. This study analyzes the $8.5 billion US market for power lawn and gar- Fuel Cells den equipment to 2005 and 2010 by material, US fuel cell markets will rise over fourfold market, product, and region. It also evaluates through 2004, with the market reaching $7 bil- market share and profiles key companies. lion in 2009. Fuel cells combine atmospheric #1386...... 3/01...... $3,700 oxygen with hydrogen or hydrocarbon fuels to produce electrical energy, emitting virtually no pollution. Fuel cells may soon be able to com- World Electric Vehicles pete with internal combustion engines, gas-fired World sales of electric vehicles will reach 2.5 turbines and storage batteries. This study ana- million units in 2009, valued at $45 billion. lyzes the US fuel cell industry to 2004 and 2009 Growth will be spurred by environmental con- by product/chemistry and application. It also de- cerns, production mandates and high petroleum tails market share and profiles key companies. prices. Combustion/electric hybrids and fuel cell #1275...... 5/00...... $3,700 vehicles will be the dominant types, with limited-range battery-powered vehicles relegated to niche markets. This study analyzes the electric vehicle industry to 2004 and 2009 by type, class, World Light Vehicles geographic region and in 12 countries. It also The best long term growth will be in the rapidly details market share and profiles key firms. industrializing countries of Latin America, East- #1383...... 2/01...... $4,400 ern Europe and Asia. Light trucks, minivans, and SUVs will remain popular, especially in devel- oped nations where such vehicles are viewed as World Prefabricated Housing practical alternatives to passenger cars. This study analyzes the 53 million unit world light World demand for prefabricated housing will vehicle industry to 2004 and 2009 by type, re- reach 1.3 million units in 2004. Gains will be gion and in 36 countries. It also evaluates market bolstered by housing activity in developing Asia/ shares and profiles key producers. Pacific and Latin America, where prefabricated housing will find use as both low-cost units to #1262...... 5/00...... $4,200 reduce shortages and as high-quality, well-insu- lated houses for well-to-do consumers. This study analyzes the US $54 billion world prefabricated housing industry to 2004 and 2009 by type, market and region, and for 19 countries. It also details market shares and profiles key companies. #1370...... 1/01...... $4,300

Recreational Vehicles #1402 Order form on last page

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