SUECOMMA BONNIE is…

SUECOMMA BONNIE is…

SUECOMMA BONNIE represents a shoe‟s world which holds dream and life of talking the phonetic sound of shoe as 'SUE' plus Bohyun Lee‟s English name as 'BONNIE', the 1st generation shoe designer in Korea.

It has gradually grown up since the company founded 2003 with imported luxury and unique material from Italy and it only passionately and proudly releases with high quality handmade products.

Established with a determination to customize and personally make shoes that Bonnie herself wanted to wear, SUECOMMA BONNIE has gained popularity among celebrities and fashion leaders in Korea since its foundation.

It currently has 26 stores nationwide and is distributed in Asia, Middle East and Europe such as Hong Kong, U.A.E and France. Who’s Bonnie

Who’s Bonnie

Bonnie Lee is a top Korean fashion designer based in

Seoul, . She is best known for founding

SUECOMMA BONNIE Co.Ltd that became known for its handmade women‟s shoes.

Bonnie Lee‟s beginnings can be traced back to a tiny store she opened in 2003 in

ChungDam, a premium shopping district in . Despite its small size

(~180ft2), her store attracted so many local fashionistas including celebrities, that it earned its nickname, “Jampacked Bus.” Bonnie‟s design was quickly recognized by fashionistas because of her ability to incorporate the understanding of finicky and complex tastes of Korean women from the past sales experience, into her own designs to help

them express their quiet, yet strong spirits in provocative ways. She has been able to lead the domestic market, mostly dominated by male designers and conglomerates, for premium women‟s shoes by capturing the duality of Korean women who are introverted yet want to be sexy. Sexiness without losing elegance and feminity is what Bonnie is ultimately pursuing in her design. Today she continues to draw her sketches to help a woman regardless of her geography and cultural differences express her inner beauty into a pair of marvelous shoes. Target

Target

Woman who knows how to enjoy her own personality and style A lady who recognizes the value of good shoes, and has the corresponding attitude. History

History

2003 Open the first boutique in Seoul 2012 Present 12F/W collection in ‟Premiere Classe‟ 1st/2nd Edition' Paris 2004 Enter Japanese market 12F/W Presentation Show in Seoul Fashion Week 2008 Present 09S/S collection in „Vendemoda‟ Milan Present 13S/S collection in ‟Premiere Classe‟ 1st/2nd Edition' Paris Present 09S/S collection in ‟Premiere Classe‟ Paris 13S/S Presentation Show in Seoul Fashion Week 2009 Present 09F/W collection in ‟Premiere Classe‟ Paris Present 13Cuise line in „Blue Print‟ Singapore „Perrier-Jouet‟ designers collaboration Present 13S/S collection in „Pure‟ London Art work exhibition „Miffy at the museum‟ Acquired by Kolon Industries, Inc. FnC organization 2010 Present 10F/W & 11S/S collection in „Tranoi‟ Paris 2013 Present 13F/W &14S/S collection in ‟Premiere Classe‟ 1st / 2nd 10F/W Presentation Show in Seoul Fashion Week Edition' Paris Shoes styling book „The Shoes‟ published by Bonnie Lee STYLO Fashion Grand Prix 2013 'The Mannequin Fantasies' 2011 Present in „Blue Print‟ Singapore in Malaysia Present 12S/S collection in ‟Premiere Classe‟ Paris Present 13F/W collection in 'Shanghai ENK' in China Present 11F/W & 12S/S collection in „Tranoi‟ Paris Present 13F/W &14S/S collection in 'Micam' Italy Harrods Dept. Exhibition „Premium Korea‟ in London Present 14S/S collection in Novomania Shanghai 11F/W Presentation Show in Seoul Fashion Week 14S/S collection Press Presentation in Hong Kong 12S/S Presentation Show in Seoul Fashion Week 2014 Present 14F/W collection in ‟Premiere Classe‟ 1st / 2nd Enter Printemps Dept. in Paris Edition' Paris Present 14F/W collection in 'Micam' Italy 14F/W collection Press Presentation in Shanghai AD Campaign

2013 FW AD Campaign AD Campaign

2014 SS AD Campaign Logo & Symbol

Logo & Symbol

Main Color Sub Color

PANTONE BLACK SCB GOLD WHITE GRAY SCB BLUE SCB GOLD PROCESS COLOR PANTONE COLOR _ 4525C PROCESS PANTONE COLOR_2955C PANTONE COLOR_465C C50+M0+Y50+K100 PROCESS COLOR _ COLOR_K50 PROCESS COLOR_ PROCESS COLOR C0+M10+Y35+K35 C100+M25+Y0+K82 C0+M10+Y35+K35 Press

Press Press

Celebrity

(Clockwise) Yejin, Son f(x) Victoria 1,2 Soohyun, Kim Gianna Jun (Ji-hyun Jun) Girls generation Tiffany Shinhye, Park Heeae, Kim Hyojin, Gong national boutique- Korea

SEOUL national boutique- Korea Garosu street, Sinsa-Dong IFC mall, Yeouido Galleria department store, the main store Lotte department store, the main store Lotte department store, Jamsil Hyundai department store, Trade center Hyundai department store, Shinchon GYUNGGI AK department store, Bundang Hyundai department store, Kintex Lotte department store, Anyang Chelsea premium outlet, Paju Lotte premium outlet, Paju Lotte premium outlet, Icheon Shinsegae department store, Inchon DAEJEON Galleria department store, Time world, Daejeon Lotte department store, Daegu Debec plaza department store, Daegu Lotte department store, Gwangju JEONBUK Lotte department store, Jeonju GYEONGNAM Lotte department store, Changwon Lotte premium outlet, Gimhae Lotte department store, Ulsan Lotte department store, Busan Lotte department store, Gwangbok Lotte department store, Centum city Shinsegae Chelsea premium outlet, Busan International boutique

International boutique

-ASIA- HONGKONG -MIDDLE EAST- JAPAN L’Appartement Harvey Nichols Hong Kong UAE THAILAND Next to Normal I.T. Level Shoe District INDONESIA Blush On Pedder Rodeo Drive CHINA TWIST LEBANON Duier Via Rodeo I.T. -EUROPE- Depeche Mode My PLAY FRANCE Shine KUWAIT P-PLUS MONACO Mercedeh Shoes Designer's Lounge SINGAPORE UKRAINE Symbol BAHRAIN TriBeCa Pairs Robinsons Contact

Contact

10F, SEOULFOREST HALLASIGMAVALLY, 333-15, SUNGSU 2GA, SUNGDONGGU, SEOUL, 133-827 KOREA

 EDDY CHO(ASSISTANT MANAGER OF MARKETING & PR) _ [email protected]

 JOOHA KIM(ASSISTANT MANAGER OF MARKETING & PR) _ [email protected]

 CRYSTAL BAEK (GLOBAL COMMERCIAL DEPT. MANAGER) _ [email protected]

TEL + 82 2 2094 7832 FAX + 82 2 2094 7899

WWW.SUECOMMABONNIE.COM