National Radio Channels
PPM Measurement September 2018 Background
• This overview describes the development of radio broadcasting at national levels with updated figures from September 2018. The Norwegian Media Authority has composed this overview based on figures received from Kantar Media. The figures in this report is based on monthly aggregations.
• Kantar Media is the provider of official radio figures at the national level in Norway. The PPM* measurements are conducted electronically using a national representative panel (Media Panel). The Media Panel consists of 1.000 people using PPM equipment. These figures are reported weekly: http://www.tns-gallup.no/medier/radio/nasjonale-lyttertall- ppm/ (Source: Kantar Media).
*PPM (Portable People Meter) – Measuring device that measures the exposure or listening to given radio channels. Definitions
• Daily coverage: The population share who have listened to a given radio service during an average day.
• Listening time: Daily time spent among listeners on a given radio service during an average day.
• Market share: Share of time spent on different radio channels/radio groups. Radio Channels in the PPM Measurements
NRK P4 Gruppen Bauer Media
The Big Five Other national NRK P1 NRK Alltid Nyheter P8 Pop NRK P2 NRK mP3 NRJ NRK P3 NRK Sport Others P4 (i.a. P9 og P10) P4 NRK Klassisk Kiss Radio Norge NRK P13 Radio Rock NRK P1+ Norsk Pop P5 Hits Radio Topp 40 P6 Rock Radio Vinyl P7 Klem Others Bauer (Radio 1 and P24-7 MIX) Daily Coverage DAILY COVERAGE 11,7 Percentage points listener decrease since 2016
Development per year from 2014 to 2018 all national radio channels in percentage 80 69,8 68,9 67,6 63,2 60 55,9
40
20
0 2014 2015 2016 2017 2018 YTD
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+. DAILY COVERAGE 2017: Listener decrease – 2018: Relatively stable development
Monthly 2016-2018 – All national radio channels in percentage 80
69,2 67,8 68,5 68,3 67,4 63,7 62,3 59,4 60 57,4 57,4 56,3
40
20
Mar 16 Jun 16 Sep 16 Dec 16 Mar 17 Jun 17 Sep 17 Dec 17 Mar 18 Jun 18 Sep 18 0
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+. DAILY COVERAGE The pattern of channels has stabilised in 2018
The Big Five and other national channels in percentage
80 Year 2014-2018 – Per month Jan 2016-Sep 2018
65,5 61,7 62,4 62,8 63,5 60,2 58,8 60 54,1 50,9 42,2 42,1 43,7 43,0 43,2 40
36,0 29,9 30,2 30,3 31,8 27,5 29,3 20 26,4 25,9 22,1 21,3 19,9 21,3 14,3
0 2014 2016 2018 YTD Mar 16 Jun 16 Sep 16 Dec 16 Mar 17 Jun 17 Sep 17 Dec 17 Mar 18 Jun 18 Sep 18
The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other national (Channel overview slide 4)
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+. DAILY COVERAGE Largest listener change for NRK after switchover
Historical development radio groups (percent coverage)
80 Year 2014-2018 – Per month Jan 2016-Sep 2018
60 50,2 49,4 48,4 48,9 48,8 47,7 47,3 44,1 42,3 39,4 38,2 40 37,5 37,4 37,4 28,3 28,4 26,9 26,5 27,5 26,7 26,0 26,1 23,9 24,8 21,2 20,5 22,3 21,3 20 18,2 14,9 15,0 15,1 15,3 14,9 15,4 14,8 14,4 12,2 13,9 12,1 13,5 12,1 0 2014 2016 2018 YTD Mar 16 Jun 16 Sep 16 Dec 16 Mar 17 Jun 17 Sep 17 Dec 17 Mar 18 Jun 18 Sep 18
NRK P4 Group Bauer Media (Channel overview slide 4)
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+. DAILY COVERAGE Before, during and after switchover. Q3 development.
Daily coverage total and radio groups - Q3 2016-2018 in percentage 80
64,8 60,0 60 53,7 46,9 40,7 40 35,9
25,5 24,0 20,6 20 14,2 14,0 11,4
0 Total NRK P4 Group Bauer Media Q3-2016 Q3-2017 Q3-2018
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+. DAILY COVERAGE Status September 2018
National radio channels sorted after size – September 2018 NRK P1 30 P4 NRK P1+ NRK P2 24,7 NRK P3 25 Radio Norge P5 Hits NRK mP3 NRK P13 20 Radio Vinyl Radio Rock NRK Radio Topp 40 15 NRK Nyheter 12,4 P7 Klem P6 Rock 10 P9 Retro P10 Country P8 Pop 6,2 5,2 NRK Sport 4,8 4,3 P24-7 MIX 5 3,6 3,2 NRK Klassisk 2,3 2,2 2,1 2,1 1,9 1,9 1,8 1,7 Kiss 1,5 1,3 1,3 1,2 1,2 1,0 0,9 0,7 0,6 Radio 1 0 Norsk Pop
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+. DAILY COVERAGE P4, NRK P13 and Radio Vinyl - increase since March
National radio channels sorted after size (percentage) – March/September ‘18 30
25,5 24,7 25
20
15 12,0 12,4
10 7,4 6,2 5,7 5,2 4,8 4,8 4,4 4,3 4,0 5 3,6 3,7 3,2 2,0 2,3 1,9 2,2
0 NRK P1 P4 NRK P1+ NRK P2 NRK P3 Radio Norge P5 Hits NRK mP3 NRK P13 Radio Vinyl Mar 18 Sep 18
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+. DAILY COVERAGE 2016 versus 2017 - and 2018 so far
The eight largest radio channels sorted after size (coverage in percentage) 2016, 2017 and 2018 YTD 40
33,4
30 28,7
24,3 20,8 20 16,8 12,9 12,3 11,6 9,4 10 7,7 5,7 6,6 5,9 5,3 4,8 4,8 4,4 4,4 5,2 4,7 3,9 3,4 4,1 3,3
0 NRK P1 P4 NRK P1+ NRK P2 NRK P3 Radio Norge P5 Hits NRK mP3 2016 2017 2018 YTD
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+. Listening Time LISTENING TIME Yearly development from 2014 to 2018
Year 2014-2018 – all national radio channels in minutes of listening 100 90 89 85 79 80 72
60
40
20
0 2014 2015 2016 2017 2018 YTD
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+. LISTENING TIME Decrease throughout 2017 (switchover year) Stable development in 2018 Per month Jan.16-Sep.18 – all national radio channels in listening minutes 100
87 87 85 84 84 82 76 80 74 74 74 72
60
40
20
Mar 16 Jun 16 Sep 16 Dec 16 Mar 17 Jun 17 Sep 17 Dec 17 Mar 18 Jun 18 Sep 18 0
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+. LISTENING TIME Stable development in listening minutes in 2018
The Big Five and other national channels in listening minutes
100 Year 2014-2018 and per month Jan.16-Sep.18
79 80 73 70 71 71 65 67 61 60 54 47 44 48 47 47
40 30 27 25 26 24 21 22 19 18 20 15 14 14 16 10
0 2014 2016 2018 YTD Mar 16 Jun 16 Sep 16 Dec 16 Mar 17 Jun 17 Sep 17 Dec 17 Mar 18 Jun 18 Sep 18
The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other national (Channel overview slide 4)
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+. LISTENING TIME Decrease for NRK since 2016
Historical development radio groups (listening minutes)
80 Year 2014-2018 and per month Jan.16-Sep.18
60 59 59 58 58 57 60 55 55 51 51 48 48 48 45
40
20 20 20 20 18 19 18 19 19 18 18 20 17 16 17
11 9 8 8 8 8 8 8 8 8 8 8 8 7 0 2014 2016 2018 YTD Mar 16 Jun 16 Sep 16 Dec 16 Mar 17 Jun 17 Sep 17 Dec 17 Mar 18 Jun 18 Sep 18
NRK P4 Group Bauer Media (Channel overview slide 4)
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+. LISTENING TIME Before, during and after switchover. Q3 development.
Daily listening in total and radio groups - Q3 2016-2018 (in minutes) 100
84 80 77 72
60 57 51 48
40
19 20 18 17 8 8 7
0 Total NRK P4 Group Bauer Media Q3-2016 Q3-2017 Q3-2018
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+. LISTENING TIME Status national channels - September 2018
NRK P1 National radio channels sorted after minutes listened P4 30 NRK P1+ 28 NRK P2 NRK P3 P5 Hits 25 Radio Norge Radio Vinyl P6 Rock 20 P10 Country Radio Topp 40 P7 Klem NRK P13 15 P24-7 MIX Radio Rock 11 NRJ 10 NRK Nyheter 8 P9 Retro NRK Sport NRK Klassisk 5 4 3 Kiss 2 2 2 P8 Pop 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 NRK mP3 0
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+. LISTENING TIME Increase since March for P4 and Radio Vinyl
National channels sorted after minutes listened – change since last six months 40
29 30 28
20
11 10 9 10 8
4 4 3 3 3 2 2 2 2 2 1 1 1 1 0 NRK P1 P4 NRK P1+ NRK P2 NRK P3 Radio Norge P5 Hits Radio Vinyl NRK mP3 NRK P13 Mar 18 Sep 18
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+. LISTENING TIME NRK P1+ - Channel for the elderly in rapid growth.
The eight largest radio channels sorted after size (listening minutes) 2016-2018 40 38
32
30 28
20 15 12 10 10 8 7 6 6 5 4 4 4 4 3 3 3 2 2 2 2 1 1 0 NRK P1 P4 NRK P1+ NRK P2 NRK P3 Radio Norge P5 Hits NRK mP3 2016 2017 2018 YTD
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+. Market Share MARKET SHARE P4 gain market shares in 2018
Historical development radio groups (percentage)
80 Year 2014-2018 – per month Mar.16-Sep.18
67,9 69,0 67,6 68,3 68,0 68,0 66,1 66,4 65,7 66,6 66,3 65,2 66,7 60,7 60
40
27,3 24,4 24,1 22,5 22,9 23,2 22,2 22,0 23,9 23,1 23,4 19,9 21,1 20,9 20
12,2 12,0 9,7 10,6 9,9 9,2 9,4 9,8 10,0 9,5 10,6 11,1 10,8 9,9 0 2014 2016 2018 YTD Mar 16 Jun 16 Sep 16 Dec 16 Mar 17 Jun 17 Sep 17 Dec 17 Mar 18 Jun 18 Sep 18
NRK P4 Group Bauer Media (Channel overview slide 4)
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+. MARKET SHARE Radio groups
Market share radio groups in percentage – national channels – Sep. 18 Change from last month in parenthesis
9,9 % (-1,2 pp.)
23,4 % (3,5 pp.)
66,7 % (-1,3 pp.)
NRK P4 Group Bauer Media
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+. MARKET SHARE More channels leads to more user diversity
The Big Five and other national in percentage
100,0 Year 2014-18 – per month Jan.16-Sep.18 87,4 82,5 83,8 83,6 81,7 77,5 79,1 80,0 74,5 70,9 64,9 64,7 65,5 59,4 63,0 60,0
40,6 37,0 40,0 35,1 35,3 34,5 29,1 25,5 17,5 22,5 20,9 18,3 20,0 16,2 16,4 10,9
0,0 2014 2016 2018 Mar 16 Jun 16 Sep 16 Dec 16 Mar 17 Jun 17 Sep 17 Dec 17 Mar 18 Jun 18 Sep 18
The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other channels (Channel overview slide 4)
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+. Local Radio Local radio
• The Norwegian Media Authority published listening figures for local radio for Q1 2018 in april (http://www.medietilsynet.no/en/about-medietilsynet/digital-radio/). The Norwegian Media Authority will publish new figures on radio listening on a regional level on the 22nd of October.