DOWNTOWN LANSING LANSING

Downtown Lansing is experiencing an economic boom not seen in fifty years.

Recent and planned private sector investments totaling nearly one billion dollars are changing the complexion and economic dynamics of the Capital City’s traditional downtown business district. These investments are also providing momentum for a new series of recently completed and planned projects that include: ► The $182 million landmark renovation of the long abandoned Ottawa Power Station to house the new Accident Fund Insurance Company of America world headquarters which opened in April of 2011. ► The opening of the $1.5 million City Market facility in April of 2011, developed as part of the $24 million Market Place riverfront project, scheduled for construction in the fall of 2012. ► The relocation of Blue Cross Blue Shield of Michigan to downtown Lansing, adding over 300 employees to the downtown’s swelling workplace population. Photo courtesy of CATA ► The $36 million historic mixed-used renovation of the Knapp’s building, currently underway and slated Downtown Lansing Drive Time Markets to open in the fall of 2013. This iconic Art-Deco Population 5 Minutes 10 Minutes 20 Minutes landmark will create a vibrant hub in the heart of downtown Lansing with 140,000 square feet of retail 2008 Estimate 40,423 151,441 330,962 and restaurants, office suites, a small business incubator and twenty-two urban lofts with private 2012 Estimate 41,206 153,917 340,690 outdoor patios overlooking the downtown. Change: 2008 – 2012 +1.9% +1.6% +2.9% ► Advancing plans for a $245 million, 125,000 square feet casino located in the Stadium District in Households 5 Minutes 10 Minutes 20 Minutes downtown Lansing. 2008 Estimate 17,193 62,232 134,482 These and other projects recently completed, on the drawing board or already underway stand to build upon 2012 Estimate 17,426 62,551 137,212 momentum gained during the past four years and Change: 2008 – 2012 +1.3% +0.5% +2.0% continue to drive positive changes which are making downtown Lansing a thriving economic force. 2012 Income Estimates 5 Minutes 10 Minutes 20 Minutes Now is the Time to Grow Average Household Income $41,370 $47,813 $58,931 Median Household Income $32,716 $37,883 $45,500 Your Business in Per Capita Income $17,759 $19,952 $24,166

Downtown Lansing! Source: Nielsen Claritas PopFacts Demographic Snapshot Reports, 2008 & 2012

Downtown Lansing Inc. | (517) 487.3322 | downtownlansing.org DOWNTOWN LANSING | MICHIGAN

Downtown In View Downtown Lansing Workplace Market The captive Downtown Lansing Workplace Market includes executives, employees, students and a growing number of residents. Downtown Lansing nighttime and weekend venues, events and attractions bring residents and visitors from across the state—and beyond.

The Downtown Lansing Workplace Market, with nearly 34,000 employees within a half-mile radius of the downtown’s core, and more than 67,000 located within a two-mile radius, is an attractive market for retail, eating & drinking and service establishments. The economic impacts of the Workplace Market are evident in Nielsen Claritas Retail Market Power (RMP) estimates showing an overall “sales surplus” for retail and eating & drinking places ranging from about $107 million in the half-mile radius, to $85 million in the one-mile radius, to $56 million in the two-mile radius.

None of this should be surprising since downtown Lansing is home to: ► Cooley Law School—the nation’s largest and most diverse law school ► State government ► Lansing Community College—the state’s fourth 2011 Establishments 0.5 Mile 1 Mile 2 Miles largest community college ► The Stadium District featuring the Lansing Center, All Industries 1,193 1,832 2,967 and Cooley Law School Stadium – home of the Private Sector 572 1,075 2,034 ► The Museum District—home of Impression 5 Science Government & Nonprofit 621 757 933 Center, R.E. Olds Museum and Riverwalk Theatre ► A beautiful riverfront 2011 Employees 0.5 Mile 1 Mile 2 Miles ► A number of corporate offices and headquarters, state associations and related lobbying and law firms All Industries 33,925 48,828 67,454 Private Sector 7,290 17,886 33,918

Come Grow With Us! Government & Nonprofit 26,635 30,942 33,536 Contact us now to get started. 2011 Estimated Sales 0.5 Mile 1 Mile 2 Miles 401 S. Washington Square | Suite 101 Lansing, Michigan 48933 Total Retail, Food & Drink $125,488,350 $220,220,567 $643,138,926  (517) 487.3322 Retail Sales $98,528,792 $173,901,678 $535,740,240  [email protected]  www.downtownlansing.org Food & Drink Sales $26,959,558 $46,318,889 $107,398,686 facebook.com/downtownlansing Source: Nielsen Claritas — PopFacts WorkPlace and Employment Summary 2011; and RMP twitter.com/downtownlansing Opportunity Gap—Retail Stores 2011.

Downtown Lansing Inc. | (517) 487.3322 | downtownlansing.org