Chu Kong Passenger Transport Co. Ltd

PRD Media Platform Conceptual and 2015 Rate Card

Update：01 Feb 2015 Connect media Company Limited Officially Advertising Operator of cross-boundary passenger transportation in Hong Kong, Macau and Mainland China

Official exclusive： Publishing Consultant:

Connect Media Company Limited, jointly established by two companies listed on the main board of The Hong Kong Stock Exchange – Chu Kong Shipping Enterprises Group Company Ltd. (stock code: 560) and One Media Group Company Ltd. (stock code: 426), is mainly engaged in all-rounded media business in cross-boundary passenger transportation in Hong Kong, Macau and Mainland China. Connect Media’s all-rounded media business is established based on the platform of the ferries and terminals operated by Chu Kong. Its business includes outdoor advertisements on hull, advertisements inside the cabins, video broadcasting inside the cabins and terminals and magazine advertisements inside the cabins, indoor and outdoor advertisements (such as light-box advertising, posters) at terminals as well as other electronic commerce business, etc. The advertising target is the passengers of Chu Kong. The passenger flow volume is over 14 million a year. With the speedy economy development in the Pearl River Delta region, riding on the platform of Chu Kong as well as the resources and extensive experience in the media market of One Media, Connect Media creates an added value to the voyage for passengers and provides an exclusive and all-rounded promotional medium for advertisers. Chu Kong Passenger Transport Co. Ltd.

Established since 1985, Chu Kong Passenger Transport Co. Ltd. provides agent service for 10 plus inland rivers ports plying between Hong Kong, Hong Kong International Airport and the Pearl River Delta which includes Zhongshan, Lianhuashan, Shenzhen, Dongguan, Jiangmen, Kaiping, Zhuhai and Macau.

Large Capacity Chu Kong Passenger Transport Co., Ltd. has reached 50 passenger vessels with more than 16,000 seats in total. It is one of the largest high-speed passenger fleets in Hong Kong.

High Service Standard All the deluxe high-speed passenger ferries of the company adopt the international modern standard design and equipped with advanced navigation equipment and luxury cabin facilities.

Wide Coverage The waterway passenger routes under the company extend to 13 ports within Guangdong Province. We have approximately 250 voyages connecting Hong Kong and the Pearl River Delta daily.

Detail from Chu Kong Passenger Transport Co. Ltd. Coverage

• HK <> Zhongshan • HK <> Shekou • HK <> Macau • HK <> Shunde • HK <> Lianhuashan • HK <> Jiangmen • HK <> Doumen • HK <> Gaoming • HK <> Heshan • HK <> Zhuhai • HK Int’l Airport <> Zhongshan • HK Int’l Airport <> Shekou • HK Int’l Airport <> Macau • HK Int’l Airport <> Dongguan (Humen) • HK Int’l Airport <> Shenzhen Airport • HK Int’l Airport <> Zhuhai (Jiuzhou Port ) • Shekou <> Macau • Shekou <> Zhuhai (Jiuzhou Port) • Shenzhen Airport <> Macau

There are about 250 voyages per day between Hong Kong / Hong Kong International Airport and 13 ports within Pearl River Delta, include Zhongshan, Shunde, Lianhuashan, Zhuhai, Macau, etc., approximately a 14 million passenger flow per annum.

Detail from Chu Kong Passenger Transport Co. Ltd. Passenger Profile Demographic Age group Identity

18-25 15% 15% HKID Card 26-35 Holders 12% 43% 57% 29% 36-45 Others

29% 46-50

• Gender 50% VS 50% • 58% aged 26 – 45 • 43% with HKID Card • 57% non HKID Card Holders

Detail from Chu Kong Passenger Transport Co. Ltd. Passenger Profile Business Elites

Education Occupation 2% Professional 2% 1% Manager/ Executive 5% 3% 2% Primary 4% Self Employed/ Businessman 23% Secondary Clerk 22% 6% 26% Sales and Services Agent Tertiary Retired Post Graduate 9% Housewife 50% Education Student 10% 22% Un-employed 13% Others Auxiliary Professional

• High Education Level – 73% university or above • Business Elites – 61% PMEB, i.e. Professional, Manager, Executive, Businessman

Detail from Chu Kong Passenger Transport Co. Ltd. Passenger Profile Wealthy Family

Personal income level Marital status

No income 6% $5,000 or below 2% 13% $5,001-10,000 Single 2% 11% $10,001-15,000 3% 34% $15,001-20,000 43% Married (with no children) 7% $20,001-25,000 15% $25,001-30,000 Married (with 5% $30,001-35,000 23% children) 7% 14% $35,001-40,000 $40,001-45,000 15% $45,001-50,000 $50,001 or above

• 39% earning more than $20k per month (HKD or RMB) • 66% married, of which 43% with kids

Detail from Chu Kong Passenger Transport Co. Ltd. Ad Formats & Specifications

1. CMC TVC Channel 2. “Du Shang” Magazine 3. CMC Consumer Guide 4. Ticket Jacket 5. Ticket Advertising 6. Ferry Schedule 7. On-board Advertising 8. Terminal Advertising 1. CMC Channel Audience : Average over 1,000,000 people times per month CMC has launched its brand new program “CMC Channel” in 2015, covering all major pleasure-seeking themes, including dining, shopping, entertainment and accommodation, aiming to provide tourism information to all ferry passengers in the Pearl River Delta area. With its professional interview team to cover various information such as food, products and entertainment, the channel attracts passengers with abundant content that is both intriguing and interesting. Besides, its quality programs also make the channel most attractive among advertising clients, providing them with a reliable media platform.

Program Content Attractions Tours Introduction to Hong Kong amusement parks and attractions. GM Choice Introduction to selected restaurants and specialties.

Culinary Shows Cooking lessons with kitchen appliances.

Fashion Rendezvous Updated information about fashion and finery apparels.

Free Walker Updated information about shopping malls and special sales.

Special offers Special offers and discounts of various brands and products.

Fashion Delivery New products release conference and events coverage.

CMC Recommendation CMC special selections and recommendations 2. “Du Shang” Magazine Readership: Average over 500,000 per month

《Du Shang》 is a free monthly lifestyle magazine presented by CMC, which is available in cabins, at terminals and in over 60 hotels in Hong Kong and Macau. It targets the passengers travelling between Hong Kong, Macau and the Pearl River Delta. 《 Du Shang 》consists of 13 sections which comprehensively cover the interested topics of the target readers.

1. Cover Brand Story 2. Entertainment 3. Talk to Celebs 4. Fashion Section 5. Beauty Section 6. GM choice 7. Watch Focus 8. Gear 9. Prism 10. Investment 11. Column 12. CMC recommendation 13. About Pearl River Delta

(Any mock-up photos are for indication purpose and reference only) “Du Shang” Magazine

Distribution at: 1. China Ferry Terminal (Gate J, K, L, M ) - Shunde - Zhuhai (Jiuzhou Port) - Zhongshan - Jiangmen - Lianhuashan

2. Hong Kong - Macau Ferry Terminal - Taipa Ferry Terminal Gate No. 8 - Zhuhai (Jiuzhou Port) Gate No. 9 - Shekou Gate No.10 - Embarkation/ Disembarkation Terminals

“Du Shang” Magazine

Distribution at:

3. CKS Mainland Terminal - Zhongshan - Gaoming - Heshan - Jiangmen - Lianhuashan - Skekou

“Du Shang” Magazine

Distribution at:

4. Chu Kong Shipping Tower

5. Hong Kong Fortune Ferry Pier

5. Over 60 hotels in Hong Kong and Macau

6. Zhong Shan Hotspring Hotel

8. Hand distribution at popular tourist spots 3. CMC HKSAR Consumer Guide Readership: Average over 800,000 per month

《CMC Consumer Guide》 is a free monthly map presented by CMC, which is available in cabins, at terminals and in over 60 hotels in Hong Kong and Macau. It targets the passengers travelling between Hong Kong, Macau and the Pearl River Delta. 《 CMC Consumer Guide 》consists of 2 sections which comprehensively cover Hong Kong Island and Yau Tsim Mong area for the target readers.

Back Cover Panel Back Cover

Front Cover

Premium Square

Panel Ferry Schedule (Any mock-up photos are for indication purpose and reference only) CMC Macau Consumer Guide

Back Cover Panel Back Cover

Front Cover

Premium Square

Ferry Schedule Panel CMC Consumer Guide Distribution at:

1. Hong Kong - Macau Ferry Terminal - Embarkation/ Disembarkation Terminals

2. CKS Vessel - Gaoming - Jiangmen - Lianhuashan - Zhong Shan

3. CKS Mainland Terminal - Zhongshan - Gaoming - Heshan - Jiangmen - Lianhuashan - Skekou

4. Hand distribution at popular tourist spots 4. Ticket Jacket

(Any mock-up photos are for indication purpose and reference only) 5. Ticket

(Any mock-up photos are for indication purpose and reference only) 6. Ferry Schedule Ferry Schedule

(Any mock-up photos are for indication purpose and reference only) 7. On-board Ad – Wall Sticker (Showcase) (Zhongshan Line)

廣告位置 On-board Ad – Headrest Cover (Showcase) (Lianhuashan Line) On-board Ad – Headrest Cover (Showcase) (Gaoming/ Zhongshan Line) On-board Ad – Tray Sticker (Showcase) (Shekou/ Macau Line) On-board Ad

(Any mock-up photos are for indication purpose and reference only) 8. Terminal Ad (Lianhuashan Terminal) Terminal Ad (Lianhuashan Terminal) Terminal Ad (ZhongShan Terminal) Terminal Ad (ZhongShan Terminal) 9. Shuttle Bus advertising

JiuZhouGang terminal ：50 routes per day From ZhuHai (JiuZhouGang Terminal) to Chimelong Ocean Kindgom Quantity: 7 buses

(設計圖片只供參考) From LianHuaShan Terminal to Guangzhou Chimelong Tourist Resort Quantity: 2 buses

CMC Channel – 2015Rate card

Spot Buy Package Entitlements: 2 spots per loop Coverage: Full coverage

Duration 4 Week Rate (HK$) Duration 4 Week Rate (HK$) 3-mins Documentary $300,000 gross 15-sec $80,000 gross

30-sec $100,000 gross 10-sec $60,000 gross

Long Term Discount Duration Discount 3 months 10% 6 months 20% 12 months 30%

Loading •Production cost is not included Fixed Position: +20% (subject to availability) •Basis of First come first served Consecutive: +10% •All contracts cannot be cancelled •All advertisements must be approved by CMC Agency Commissions: 15% (only offer to accredited advertising agency) •All the price shall be based on the contract

Rate card effective from 1 Jan 2015 “Du Shang” Magazine – 2015Rate card

Prime Position Position Size Rate (HK$) Inside Front Spread Double Page Spread $90,000 gross Back Cover Full Page $80,000 gross Double Page Spread (R.O.P.) Double Page Spread $70,000 gross Inside Front Cover Full Page $60,000 gross Inside Back Cover Full Page $50,000 gross

Full Page (R.O.P.) Full Page $40,000 gross

Book Size Trim Size: W215mm x H270mm Back Cover / Full Page Bleed Size: W225mm x H280mm Non bleed Size (Text Line): W195mm x H260mm Trim Size: W424mm x H270mm Double Page Spread Bleed Size: W434mm x H280mm Non bleed Size (Text Line): W404mm x H260mm Loading •Production cost is not included Fixed Position: +20% (subject to availability) •Basis of First come first served •All contracts cannot be cancelled Consecutive Pages: +10% •All advertisements must be approved by CMC Agency Commissions: 15% (only offer to accredited advertising agency) •All the price shall be based on the contract

Rate card effective from 1 Jan 2015 CMC Consumer Guide – 2015Rate card

Prime Position and Size Position Size Rate (HK$) Front Cover (H)150mm x (W)150mm HK$50,000 gross Back Cover (H)150mm x (W)150mm HK$40,000 gross Premium Square (6 vacancies) (H)150mm x (W)150mm HK$30,000 gross

Back Cover Panel (H) 80mm x (W)150mm HK$24,000 gross Panel (11 vacancies) (H) 80mm x (W)150mm HK$20,000 gross

Loading Fixed Position: +20% (subject to availability) Consecutive: +10% Agency Commissions: 15% (only offer to accredited advertising agency)

•Production cost is not included •Basis of First come first served •All contracts cannot be cancelled •All advertisements must be approved by CMC •All the price shall be based on the contract

Rate card effective from 1 Jan 2015 Lianhuashan Terminal Advertisement – 2015Rate card

廣告位置及尺寸

Position Size Monthly Rate (HK$) Headrest (H)115mm x (W)285mm $150,000(gross) /Each ferry Quantity：3 ferries Terminal Lightbox (H)1.49m x (W)2.91m $150,000(gross) / 4 faces Quantity: 4 face

Embarkation/Disembarkation passageway 1 face: (H)1m x (W)10.2m $150,000(gross) /2 faces Quantity: 4 face

Loading •Production cost is not included Fixed Position: +20% (subject to availability) •Basis of First come first served •All contracts cannot be cancelled Consecutive Pages: +10% •All advertisements must be approved by CMC Agency Commissions: 15% (only offer to accredited advertising •All the price shall be based on the contract agency) Rate card effective from 1 Jan 2015 Zhong Shan Terminal Advertisement – 2015Rate card

Prime Position and Size Position Size Monthy Rate (HK$) Outdoor Billboard (H)3m x (W)12m HK$50,000(gross) Indoor lightbox (H)1.49m x (W)2.91m HK$50,000(gross) Waiting Room lightbox (H)1.5m x (W)1m HK$30,000(gross)

LED lightbox (H)0.9m x (W)0.6m x 5 HK$20,000(gross) Taxi station lightbox (H)1.37m x (W)2.52m HK$50,000(gross)

Pillar Advertising (H)4m x (W)0.6m x 4 x 4 pillars HK$80,000(gross)

Prime Position and Size Position Size Monthy Rate (HK$) Wrapping 1.7m(H) x 10m(W) HK$240,000(gross) Per Quarter HK$432,000(gross) Half Year HK$768,000(gross) A Year Headrest 23cm(H) x 33cm (W) HK$80,000(gross) Per month