CANADIAN TRAVELLER – Delivering Destination Information Costa Rica Carnival Tucson Africa February 2011 SELLING EUROPE Learn More Pa ge 17 MONEY-MAKER$ Exploring Europe Weddings & Honeymoons Majestic Getaways MAJESTIC COLONIAL MAJESTIC ELEGANCE MAJESTIC ELEGANCE CLUB MAJESTIC ELEGANCE PUNTA CANA HHH1/2 Astronomy MAJESTIC COLONIAL PUNTA CANA CAMELEON GOLD HHHH1/2 lessons included. Brides and grooms can opt for a free wedding at either of these superior resorts, and the Majestic elegance Punta cana offers a luxurious upgrade option to the adults-only elegance club. with one green fee included for clients of both hotels and two green fees for elegance club guests, either of these resorts is the perfect choice for lovers of the Great Game. two great hotels – always! For more details, see the Nolitours sun 2010-2011 brochure or visit nolitours.com CANADIAN TRAVELLER – Delivering Destination Information EDITOR Janice Strong EDITOR -IN -CHI E F /PUBLISH E R February 2011 Rex Armstead Volume 26 STAFF WRIT E R -TORONTO Issue 2 Merle Rosenstein Tel: (416) 633-5522 Stephen Fountaine DE STINATION GUID E S Tel: (250) 861-9006 DE SI G N AND EDITORIAL PRODU C TION Fusion FX Design & Sales Development Marketing Inc. 6 $elling With $teve www.fusionfxdesign.com Random Thoughts On The EAST E RN Reg ION SAL E S MANA ge R Business Of Selling Travel Toni DeFino Tel: (416) 907-7524 14 Money Maker$ Acc OUNT MANA ge R – VAN C OU ve R Southern Mexico State To Host 2011 Myles Armstead Tel: (250) 861-9096 Adventure Travel World Summit Reg IONAL Rep R E S E NTATI ve ME XI C O Leticia Garcia 48 Money Maker$ Tel: (55) 5683-5569 Marry Into A World Of Commissions SAL E S /PRODU C TION COORDINATOR Selling Weddings & Honeymoons Bryan Nikkel 41 Acc OUNTANT Elsie Edillor All e-mail addresses: firstname+initialoflastname@ Central America canadiantraveller.net 41 It’s Easy Being Green CIR C ULATION Costa Rica Is A Country With An Subscriptions: subscription@ Ecological Conscience canadiantraveller.net PUBLISH E D BY Caribbean 44 Let’s Party! Caribbean Carnivals Are Hot Fun WE ST E RN CANADA : EAST E RN CANADA : 8 46 Caribbean Report 201-2080 Hartley Avenue 2810 Matheson Blvd. E, Coquitlam, BC Suite 200 Jamaica Jamboree, Canada V3K 6W5 Mississauga, ON Canada, L4W 4X7 Cuba Numbers Up, Tel: (604) 699-9990 Tel: (416) 907-7524 Fax: (604) 699-9993 Fax: (866) 250-6839 North America Save In St Thomas Subscription Rates: Canada: $36 Per Year United States USA: $54 Per Year • International: $72 Per Year CT Destination Guide Printed in Canada 8 Cultural Crossroads Tucson Celebrates It Intriguing 17 Exploring Europe Canadian Publications Mail Product Sales Agreement No. 40623544. Mix Of Immigrant Influences Postage paid at Vancouver, BC. Return undeliverable Canadian addresses to Circulation Dept., 201-2080 Hartley Avenue,Coquitlam, BC V3K 6W5. Contents © copyright 2011 by ACT Communications 13 Discover America Inc. All Rights Reserved. Editorial submissions Finding The Perfect Beach must be accompanied by a self-addressed, stamped envelope. The publisher assumes no responsibility Vacations For Your Client for lost material. ISSN 1207-1463 Africa 16 Africa Report The Egyptian Museum Development Project ON THE COVER: CANADIAN TRAV ELLER – Delivering Destination Information Costa Rica Carnival Europe’s many attractions, T u c s o n like the Brandenburg Gate Africa in Berlin, draw Canadians to the continent every year. Find out more in our Exploring Europe destination SELLING EUROPE guide on page 17. Learn More Pa g e 1 7 MONEY-M AKE R$ PHOTO CREDIT: Exploring Europe Weddings & SHUTTERSTOCK/VENTURA Honeymoons www.canadiantraveller.net Canadian Traveller • February 2011 3 Learn & Earn February AFTER 25 YEARS Webinar We’ve GoT IT JUST RIGHT! Sponsored by hank You! The response to CT’s new look and content from both readers and advertisers has been most rewarding. We knew from our Tresearch what you wanted – but actually delivering it can sometimes be a challenge. After 25 years (Yes – CT is now into its second quarter century!) it seems we got it just right. Our mission has always been to help you make more money, by delivering useful information on key destinations – and then giving you tips on How to Sell them. Now, with a new design and new distribution methods we’ve made it even easier for you to turn your free subscription to CT into higher commissions. CT’s Destinations of the Month/Week are proving particularly popular. With more and better information easily available in digital format, they help you focus on real, current revenue opportunities. Check out Europe in this issue, and look for the Dominican Republic and Asia coming this spring. The new “WOW” design has drawn universal praise and gives you even greater opportunities to generate excitement within your client base. Contests have always been popular – but recently we have had some really PRESENTED BY great prizes – an all-inclusive two-week luxury trip to India and a seven-day safari STEVE CROWHURST in Kenya to name just two. And there are many more to come! In today’s world of little time and must-have education desk-to-desk education prospect for Vow is key. Our highly effective Learn & Earn webinars for travel agents, presented by Renewals, Inbound Moons, Steve Crowhurst, will make maximum use of your time and again, help you sell. Baby Moons and the Anniversary niche We’re scheduling one a month for the rest of the year – and they, too, are free. plan extreme weddings It all comes together on our new website, www.canadiantraveller.net, a great from bungee to glacier to… sales resource. Rediscover destinations around the world, refresh your sales well, even naked! techniques, enter contests, sign up for webinars, register for CT’s World Of tap into this "you had me Travel Shows – it’s all here. at hello" renewable Even with all the new technology there is still no substitute for face-to-face resource interaction. In May and June CT’s World of Travel Shows (formerly Addison) and you'll also learn about how to become a Certified will visit 15 cities across Canada bringing more great information and educational Wedding Planner seminars than ever before. See you there! So, heading into our 26th year the future is looking very bright for CT and its REGISTER TODAY AT tens of thousands of readers. Thank You! . ✈ www.CanadianTraveller.net 4 February 2011 • Canadian Traveller www.canadiantraveller.net CITC’s 2011 Winter/Spring Educational Programs for Travel Industry Professionals Webinars & Seminars Series Programs in English and French English Programs Details and Registration at www.citc.ca/webinars March 1, 2011 Nolan Burris returns with his most popular session on “Facebook Strategies for Success”. This is a business-oriented session to bring you and your agency up to speed with Social Marketing. Offered twice during the day. CITC members: $40.00 ACTA $60.00 Non Members $75.00 tax is additional March 22, 2011 Continuing our Social Marketing series, Nolan Burris repeats his sold out session “From Twitter-phobic to Twitter-ific”. Very different from Facebook, many business have more than one twitter account. Find out how you can de-mystify this marketing took and bring in more business. Offered twice during the day. CITC members: $40.00 ACTA $60.00 Non Members $75.00 tax is additional April 21, 2011 The CITC Professional Series is for Owners and Managers. Sessions are 75 minutes. For those looking to enhance their business mix with corporate accounts, Steve Crowhurst offers “Growing your Corporate Accounts”which will look at the needs to corporate travellers and include prospecting tips. 11:00 am Pacific time. CITC members: $40.00 ACTA $60.00 Non Members $75.00 tax is additional April 30, 2011 “Is the Home Based Business for You?” This is an in-person seminar at HBA the Radisson Hotel East. 9:00-1:00 Industry 2:00-5:00 pm Consumers Steve Crowhurst leads this workshop to explore how to get involved in the world of home- based, how to choose a host agency, the 5W’s, and more. $35.00 plus tax. Self Study is the way to go! SMP Training has put together an excellent resource tool for HBA your Home Based Agency: Creating, Setting and Charging Service Fees. The 45 page Workbook includes a telephone session with the author, Steve Crowhurst. Details available at www.citc.ca/hba CITC Members: $99.00 Non Members $129.00 tax is additional Wébinaires en francais Détails et inscription à www.citc.ca/fr/webinar Nolan Burris s'est associé à Sophie Bujold pour présenter une formation en français portant sur les médias sociaux. Mardi, 22 Février 2011, Stratégies Facebook gagnantes, avec Sophie Bujold Nous vous montrerons comment maximiser l’efficacité de votre profile et de votre page afin que Facebook soit efficace pour vous et ce, absolument sans jargon technique! Offert deux fois durant la journée. Membres du CITC – 40 $, membres de l’ACTA – 60 $, non-membres – 75 $, plus taxes Mardi, 15 Mars 2011, De zéro en héro de Twitter!, , avec Sophie Bujold Twitter est un animal un peu bizarre dans le monde des médias sociaux, mais nous allons vous montrer comment le domestiquer. Afin de réussir sur Twitter, il faut avoir un stratégie différente de votre strategie Facebook, une connaissance du publique qui l’utilise et une idée de comme nt ils s’y prennent présentement. Offert deux fois durant la journée. Membres du CITC – 40 $, membres de l’ACTA – 60 $, non-membres – 75 $, plus taxes $elling with $teve Travel Agent or 40,000 sets. Delivered 8,000 lectures he Travel Service? termed travelogues – he invented the word.