General Management Aesopica – Zoomimg in for stories and analogies and management strategy Vidya Wankhade B.sc, B.Ed, MPM, NET(Mangaement) Email-
[email protected] Contact – 9867962423 ABSTRACT :- “….like those who dine well of the plainest dishes ,he made use of humble incidents to greater truths and after serving up a story he adds to it an advice to do a thing or not to do a thing” -Philostratus ,Life of Apollonius Tyana book V:14 Aesopica is a collection of fables credited to Aesop a short teller believed to be lived in ancient Greece divers origins of the stories have been associated with Aesopian names and they have been descended from various resources. They continue to be reinterpreted in different verbal as well as artistic mediums. Aesop fables have an Indian connect which id represented by the Buddhist Jataka Tales and the Hindu Panchatantras. Aesop is read by all of us a number of times and quoted in our daily lives, but they also contain various management lessons if read from a different point of view. Management studies/colleges focus on producing top grade mangers who have knowledge, ethics , cultural values along with adaptations to change management .Most of the students are raw and lack experience .They also lack the background of management studies as they come from a heterogeneous crowd .In such cases they often struggle to relate and grasp the management concepts and symbiotically associate them with their real life situational experiences. The author advocates that the Aesopica i.e the Aesop fables provides straightforward and very simple food for the minds of this future generation.