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Analysis of Competitiveness of Health Club in Weifang Based on Porter's

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Analysis of Competitiveness of Health Club in Weifang Based on Porter's 2017 3rd International Conference on Education and Social Development (ICESD 2017) ISBN: 978-1-60595-444-8 Analysis of Competitiveness of Health Club in Weifang Based on Porter's Diamond Model Li-Xia CHEN1,a , Chao LIU1,b,*, Xia ZHANG1,c 1Institute of Physical Education, Shaanxi Normal University, Xi’an, Shaanxi, China [email protected], [email protected], [email protected] * Corresponding author Keywords: Health Club, Porter Diamond Model, Weifang, Competitiveness. Abstract. Since the development of tertiary industry in the city is more and more important. Sports fitness and entertainment industry has gained the focus of attention, more and more health clubs in large cities are carried out. In order to know the health club’s present development situation and problems in Weifang, we use Porter`s diamond model theory of competitiveness in health club natural resources, demands to studies the structure and business strategy. The results show that health club competitive level is not high; small number of health clubs; a health instructor certified is not optimistic; health trainer has the upward trend in line with the industry. Suggestions: enhance propaganda; increasing support by the government; strength the industry norm; improve the personal system, introduction of high-level coaches. Introduction Fitness Club appears as early as in the 1960s of the 20th century in the United States, nearly 60 years of development till now. With China's economic development, improving people's living standards, the consumption demand of the residents are becoming increasingly diverse. The increase in people's leisure time, in the pursuit of quality of life at the same time, they pay more attention to their own health. Health clubs, fashion as a healthy way of life began to be more and more people's attention. The continuous development of society and improve people's living standard at the same time, sports face a greater number of people. After many years of development of Chinese sports industry, more of the economy started to invest in profitable sports business projects, various sports clubs have sprung up. In order to know the fitness club development present situation and problems in Weifang. We use Porter's diamond model of theory of competitiveness in Weifang City Fitness Club natural resources, infrastructure, human resources, demand, demand studies the structure and business strategy. Designed to raise the level of club competition in Weifang, development and reform put forward reasonable suggestions for the club, health club industry a reasonable structure in Weifang. People to actively participate in sports and fitness is the result of continuous development of material civilization and spiritual civilization, and of physical fitness to meet the people's growing material and cultural living standards while promoting people's physical and mental health and overall development, feel a sense of belonging in the social life of the people, promote social harmony and the building of spiritual civilization. Current health club study focused on management, marketing, coaches, club memberships, fitness equipment utilization, and other aspects of study, explore a health club on the basis of the status quo and problems of proposed development strategies conducive to health club. But each regional customs, cultural practices, geographical location, the idea is different. Weifang help fitness club should be in government policy, combined with their own characteristics, according to their actual practical developments, marketing programs. Diamond theory also known as Porter's diamond model，diamond theory and the theory of national competitive advantage, by Michael Porter, the famous strategic management at Harvard Business School in 1990, to analyze how to form overall superiority of a country, which has strong competitiveness in the world. A "diamond" requires four elements and two auxiliary elements 989 interact and coordinate with each other. Four elements: production, demand, related industries and supported the industry's performance, the performance of the company's strategy, structure and competitors. Two large factors: opportunities, Government. Porter believes that business strategy, organizational structure and management's attitude to competition, often related to national environmental, industry differences. An enterprise wants to be successful, we must make good use of the country's historical and cultural resources, forming corporate strategy and organizational structures adapted to its particular environment and integrate into the local society, and in accordance with the particular situation of the industry. Analysis of Competitiveness of Production Factors Study on diamond model is used to analyze a national or an enterprise of doctrine, it is a dynamic, two-way system. Combining elements with the Club District, Weifang city, from natural resources, infrastructure, human resources in Weifang city in three clubs analyzed the present situation. Analysis of Competitiveness of Natural Resources Natural resource is a prerequisite to Club has a strong competitive, because each area of economic, historical, cultural and other factors, a country's situation is different in each region. Known as "kite city", Weifang has a development of big cities in common, but has its own characteristics and history. As an international cosmopolitan city culture development and a strong history of development makes it possible for the Club. Back to reality, natural resources is the Club's location. Among the many health clubs in Weifang, "m-100" is located in Kuiwen district who is surrounded by shopping Plaza, Carrefour supermarket, Suning appliance and other large shopping and consumption place is one of the most important commercial and cultural center, to a large extent the surrounding clubs radiate, driving itself and the surrounding industrial development. Analysis of Competitiveness of Infrastructure Resources Fitness has become the pursuit of fashion, in more and more advanced pursuit, fitness in the sweltering, environment, the area around the Club layout, the number of fitness equipment, quality is more and more valued by the consumer. Survey found that health clubs not much larger in Weifang and most are located in the center of the city. people's demand is far from enough. Distribution of health clubs is relatively concentrated, more intensive in areas where economic development is relatively fast. Mainly in the Kuiwen district, Weicheng district, Fangzi district, Hanting district, more than 78% health clubs are located in these four districts. Main projects are all types of strength training, yoga, aerobics, spinning and other items, featured items are few. Only little of big clubs have Sanda, Ballet and other projects. Health clubs in the area have formed a certain scale, building area of large health club is thousands of square meters, but small and medium clubs more. Zen yoga was established earlier, whose tourism is very rich and has developed a chain of stores. Love yoga and herd the international health center close to the school of Weifang, human source is rich, consumer groups are mostly college students, although the equipment and facilities need to be improved, but also a lot of tourists. Table 1. The Basic Situation of Fitness Club. Health club scale member Han Sha health club 1500M² 250 M-100 international health club1900M² 550 Golden City Fitness Club 1300M² 300 Shine Club 1100M² 270 990 Analysis of Competitiveness of Human Resources Human resource is the core of a fitness club and is the subject of implementation and operation of the Club. Most of the health clubs are constituted by membership, coaching, customer service department. Membership Department is the bridge of the health club and the outside world. Department of health club management situation of the participating subjects are inextricably linked. Staff must constantly communicate with the customer, convincing to persuade customers to spend communication skills and decent manners and professional knowledge and skills are required. With certain advantages, 70% fitness club staff members are college degree or above. Meanwhile, the Club shall to absorb more professional training to improve the quality of staff members. Coaches are the soul of a health club, is a key factor in recruitment, the coaching staff's qualities are important factors consumers consider membership. Fitness Club certified personnel only 57.5% and almost all of present fitness instructor training has no threshold, the training period is shorter. Therefore, the relevant departments should learn some personal trainer at the fitness club training and management experience, training management institutions to establish a unified, standardized personal fitness trainer certification. Table 2. Health Club Coach's Age. Age Younger than 20 Between 20 Between 31 Between 41 to to 30 to 40 50 Percent 7.5% 70% 17.5% 5% Table 2 shows that current age structure. Personal fitness trainer, 20-30 and 31-40, two age groups accounted for 87.5% of the total number of investigations number of coaches, is the backbone of the personal fitness trainer, in line with the rejuvenation of the fitness industry characteristics. Young coaches work more seriously and are more responsible, but they are reasonable people exercise, exercise means lack a lot of experience. Most of them came from final year students from the colleges; they have less work experience and to a certain extent, affected the industry's sustainable
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