North and South Queensferry Orientation & Interpretation Signing Strategy
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with The Forth Bridges Forum North and South Queensferry Orientation & Interpretation Signing Strategy DRAFT FINAL REPORT The Paul Hogarth Company with Elspeth Wills Research August 2015 North and South Queensferry Signing Strategy 2015 North & South Queensferry Orientation and Interpretation Signing Strategy Table of Contents 1.0 BACKGROUND AND METHODOLOGY 3 1.1 INTRODUCTION 3 1.2 AIMS AND OBJECTIVES 3 1.3 METHODOLOGY 5 1.4 CONSULTATIONS 5 2.0 THE SIGNING STRATEGY 7 2.1 REVIEW OF THE QUEENSFERRY SIGNAGE AND INTERPRETATION STRATEGY 1999 7 2.1.1 Extending the Signing Strategy 7 2.1.2 The Queensferry Crossing 8 2.2 THE PROPOSED SIGNING STRATEGY 9 2.2.1 A Pedestrian Signing System for North and South Queensferry - The Concept 9 2.2.2 Arrival and Gathering Points 11 2.2.3 Phasing 12 3.0 THE DESIGN 13 3.1 THE HARDWARE 13 3.2 ORIENTATION/INFORMATION AND INTERPRETATION BOARDS 13 88 .V`1VJ :QJLJ`Q`I:QJQ:`R:] 13 88 V1$J:JRQJ VJ Q``1VJ :QJLJ`Q`I:QJQ:`R 14 88 V1$J:JRQJ VJ Q`J V`]`V :"#R$:`;:%CG(C; 15 %H% :QJLJ`5 V`]`V 1G 17 3.3 DIRECTIONAL SIGNS 17 3.3.1 Finger Posts 17 88 CC% 5 17 3.4 GATEWAY SIGNS 17 3.5 FORTH BRIDGE VIEWPOINT SIGNS 18 4.0 TELLING THE STORIES OF THE QUEENSFERRIES 19 4.1 EXISTING INTERPRETATION 19 %H 19 J V`]`V "C 19 .V`J V`]`V :QJ 19 4.2 PLANNED INTERPRETATION 20 %H 20 .V`J V`]`V :QJ 20 4.3 INTERPRETATIVE APPROACH 20 4.4 KEY THEMES AND STORYLINES 21 5.0 MANAGEMENT OF THE SYSTEM 27 5.1 MANAGEMENT AND MAINTENANCE 27 :1J H8V$1IV 27 5.2 SPONSORSHIP FROM COMMERCIAL ATTRACTIONS 28 5.3 MARKETING THE SYSTEM 28 6.0 MANUFACTURE AND INSTALLATION COSTS 29 6.1 BUDGET COST PLAN 29 7.0 NEXT STEPS 30 TQJ VJ `Q`Q% .%VVJ`V``7J V`]`V : 31 APPENDIX 2 – “One liners” for South Queensferry 47 T1J:CQ]7`Q`V6$`# :R V`]`V :%R APPENDIX 4 – Stories and “One liners” for North Queensferry Boards 57 APPENDIX 5 – Research Bibliography 67 (H:#88+6 `H %@R1+@R :CC:QJ 1 North and South Queensferry Signing Strategy 2015 2 North and South Queensferry Signing Strategy 2015 1.0 BACKGROUND AND METHODOLOGY 8 J `QR%HQJ North and South Queensferry have many of the ingredients of successful tourist towns: long and varied histories, visible `IRQ` .V1`]:5G5 `$R0VC7HII5:`H0V1: V```QJ RQ`HQ%`5V6H01Q` .V Q` .%R$5Q` .]R%R$VR .V1%VVJ`V``7`$8J .V`H ]:5 .1]Q VJ:C.:GHQJ `R by a number of factors including urban decay, derelict land and varying economic fortunes as well as being overshadowed by Q .V`]:` Q` .V1``H0HV:Q`RG$R8 J .VC: 1VJ 77V:`1V0V`5 .V`HQ` .VV%VVJ`V``7 Q15.:H$R$H:J C78JQ% .%VVJ`V``71J H H$V .: G RIH 1 I= 1 HIIH R0I HR$ : `HQ `R Q`5 : .Q 5 `V :%`:J5R HG$1J `RHR: I5$1J1$V68I= `VV I0I HI 1:HIR1J .VC: V R`1$QJ``I5I7]`Q]V`V1J .Vq$ `VV5qQ%J]RR .Vq1V Landing areas have either been restored or repaired and brought back into new commercial uses. 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Part of the proposed signing system was implemented in 2000, and in the main involved 6 panels within the town centre from the Hawes to the Binks and 3 new welcome to Queensferry signs on the main entrances to the town. These are in good HRHR$$I7.:0VGH8`HGR: GRRIHIR Q1 `H$ Q1:`R .V@G1 H$1JGR]`1J$1VJ%`VGV`HQCQ%``:8$ R=I 1: :CQ]`R Q .V1J V`]`V :QJ]:JVC1J .V+IH:`@:0Q` RJQ Q]Q 8(H:C]VQ]CVHII R .: .VQ`1VJ :L V`]`V :QJ]:JVC.:0V]`Q0R0V`7]Q]%C:`10Q`0V` .V7V:`G1J IQ`HQJ VJ RR$ and require only minor amendments to update them. .: I^_QJC7]:` Q` .V]`R `: $1:II R51:CCH:QJ1 .V:`V:Q``%@5q$ `VV Rq1VG$R`V``R`Q`GR$V `8`]:`:CHIQ` .V0V`:CC `: $RI .: I:J 0Q`RHH:] %`R: .V$RRJ:QJH:IR .VQ` .%R$VQJ HRRH:QJ VJ `V: R]R%R$V:`$$R :R1J V`]`V :QJ7 I5RV`Q`V I7:`V%J:1:`VQ` .V:H0VVJ0IRH V`VcV`1J .V 1H `8 CQ51 .V$HHQ` .VRq$VR$QJQ` .VQ` .%R$VRQ` .%R$V6H .V`V1G V0$V: V``_I `Q`Q`1VJ :L V`]`V :QJ:IR`V``7 :8`1R0R V6H Q]]Q` %J1 7 QQcV`0 Q .V%R$V``IRG$ $: V1 .V`I7Q`Q` .%VVJ`V``71%R$V RQ``Q1``:1CQ]QJ``I .VV0:CH:8 I7:CQcV`Q]QJ Q.:0V`V %`J`V``7 `1]Q`]V`.:]V0VJ:1@ Q`HH0V` .VQ` .]R%R$V Q$V :RcV`VJ 01Q` .V`:1CGR$8`R R# :QJRJ V`]`V :QJC:J RRVV .VV]Q VJ08 2.1.1 Extending the Signing Strategy J .VHQJ V6 Q` .V]Q VJ:CRq$V : %Q` .VQ` .%R$VR .`$HQJ%C :QJ1 .VHIIQ` Q` .RQ% .%VVJ`V``71 1]`R .: .V# :QJRJ V`]`V :QJ$$R$RII :QJ]`=H GV6 RR QIGHGVI8`cV`$H:J ]Q VJ:C Q`V Q`V .VH@R.:`R Q`1VG1VVJ .V1QHII1H1V`V]:` C7V0V`R1 .VGR$Q` .V]R%R$5@RG .VRq$V1 8J .1 `V$:`RHIIRR :JQ`1VJ :RI$RGHRRH1$H:7R North Queensferry [`V``7 :^H@5 _ [Gq^G%CG(C_ [+qH^1_ [%V]R[+qH^1_ • War Memorial Garden • Railway Pier • Town Pier ^#6<=(CHV`J`V :1JVRIV:J_ [%6H^G#6HV_ South Queensferry [I7 :^58Q:R_ [% ^#6J$_ [q1^#6J$tG CC_ [:] [H$^#6J$ V(1_ [Q` R$:` [QJV7H` 1 [%R$R HRIQJVJ `V • Hawthorn Bank [qG^#6J$_[%6H^G#6HV_ [%@:`@^#6J$_ `0VCQ`H$V .: .: :@VJH: I7Q` .VQ% .%VVJ`V``7H:QJ1J .V]: R 7V:`5HR$ .V Rq$V1 V : %Q` .VQ` .%R$V^VJ:CC71HHV6H_R .V1%VVJ`V``7`$R I .: HRGIV0Q`1 Q]c1J .V:`8 1:CQI .:51J .VHQJ V6 Q` .V1%VVJ`V``7 `$5`R$$1GHIHHI:J Q .V]Q VJ:C`Q`1J V`H$R$R$0Q` Q .VHQ` interest north and south of the Forth.