IFEA World Festival and Event City Award DUBLIN | OHIO | USA Introductory Letter Dear IFEA, We take great pride in these achievements, a variety of amenities. We are in the midst of but perhaps none speak more highly of our revitalizing our Historic District to offer greatly The City of Dublin and our residents, visitors community than our residents declaring Dub- expanded choices in housing, employment, and corporate citizens have reason to cel- lin the Best Place to Live as part of the National transportation and entertainment options. ebrate. We have a strong local economy that Citizen’s Survey. When all of these vibrant elements are woven is diverse and thriving, and in July 2012 the together, they make a city not just a place to readers of Columbus Monthly voted Dublin as Within these pages, we invite you to learn live, but a place to celebrate. the Best Suburb in Central Ohio and the Dub- more about the attributes of Dublin, including lin Irish Festival as the Best Festival in Central our strong business community, entrepreneur- It’s happening here. Be sure to call us when Ohio. ial spirit and signature events like the Dublin you plan your next visit. Irish Festival and the . This IFEA World Festival and Event City Award Our schools have developed athletic facilities Sincerely, application highlights the festival, event, at- that are used year-round for local, regional and traction and tourism industry in Dublin. One of international tournaments, and performing Marsha I. Grigsby the reasons our community thrives in the festi- art centers rival performance spaces in many City Manager val and event industry is because of the overall metropolitan communities. Our 100 acres strength of and support from our community of parkland have allowed us to create green as well as the Greater Columbus region. Here spaces conducive for community ceremonies are a few of our recent achievements: as well as grand international events. And when it comes to sports events, the combina- • All three high schools being named to tion of city, school and private facilities – with Newsweek’s list of the top high schools nighttime lighting, permanent seating, abun- in the country. dant parking - creates venues that can host • The Intelligent Community Forum thousands of sports participants and specta- honoring Dublin as one of the Top Seven tors on a given day. Intelligent Communities in the world – for the second year in a row! Dublin offers a wide variety of restaurants, • Fox Business News proclaiming Dublin as conveniently located shopping centers and the No. 1 City in the Country in which to 14 hotels with more than 2,000 rooms and start a business. suites. Additionally, you’ll find an abundance • BusinessWeek Online citing Dublin as the of outstanding public recreational opportuni- Best Small City in Ohio for Start-ups. ties, including two outdoor swimming pools, • Golf Club being tapped a state-of-the-art recreation facility, more than to host the 2013 . 96 miles of bike paths and 56 parks featuring

Introductory Letter 1 Table of Contents

Section 1 » Community Overview 4 - 17 Section 2 » Community Festivals and Events 18 - 37 Section 3 » City/Government Support of Festivals and Events 38 - 43 Section 4 » Non-Government Support of Festivals and Events 44 - 47 Section 5 » Leveraging Community Capital Created by Festivals and Events 48 - 55 Section 6 » Extra Credit 56 - 57 Appendix A » Emergency Preparedness B » St. Patrick’s Day Report C » Independence Day Report D » Dublin Irish Festival Annual Reports E » Presidents Cup 2013 F » Dublin City Council Goals G » Hotel/Motel Tax Fund H » Community Event Guidebook and Permit Process I » City Ordinances J » Professional Development & Training Programs K » Sponsorships L » Media Outlets M » DCVB Marketing Plan & Annual Report N » DCVB Special Incentives O » DCVB Brand Launch P » Central Ohio Safe Ride Q » Sharing o’ the Green R » Beverage Server Training

Table of Contents 3 Section 1 » Community Overview Introduction to Dublin

Dublin, Ohio is a progressive, well-educated The mission of the City of Dublin is to preserve The City of Dublin Hotel/Motel Tax Fund was and innovative city surrounding the Scioto and enhance the unique high quality of life established to improve the quality of life for River in the northwest area of metropolitan offered to those who live or work in our com- residents, corporate citizens and visitors. Columbus. munity by providing the vision, leadership Dublin generates funds from a six percent and performance standards, which allow for tax on overnight hotel stays. This revenue is Approximately 25 square miles and home to managed growth and development with an invested back into the community through 41,000 people, the city annually hosts Jack emphasis on quality and innovation. designated projects and special events that Nicklaus’ PGA Tour Memorial Tournament at enhance visitor appeal and encourage over- Muirfield Village Golf Club and one of the na- Dublin’s diverse and sound economic base night stays. The Dublin Convention & Visitors tion’s largest Irish festivals. Dublin is known as provides the foundation for the present and Bureau and Dublin Arts Council each receive a leader in municipal innovations, including future stability of the city. The city’s contin- 25 percent of the annual revenues generated tax increment financing, underground fiber ued economic vitality is the result of quality by the hotel/motel tax. optics, Wi-Fi deployment and green initiatives. development, strategic planning and aggres- sive efforts to attract and retain high-quality Dublin’s fiscally sound stewardship has earned All three Dublin high schools were named commercial development. the city the highest available bond ratings – to Newsweek’s 2012 list of top high schools Aaa from Moody’s Investors Service and AAA in the country. With 25 institutes of higher Dublin’s largest source of funding is income from Fitch Ratings – a distinction carried by learning in Central Ohio, including The Ohio tax revenues, which are allocated 75 percent approximately three percent of rated cities na- State University, the region offers a pipeline to to the General Fund and 25 percent to the tionwide. These ratings reflect the cooperative 115,000 college students and 20,000 annual Capital Improvements Program (CIP). Dublin’s efforts of private citizens, civic leaders, govern- graduates. healthy tax base provides the resources neces- ment officials and business representatives. sary to keep pace with the city’s growth and Dublin has long been recognized as a premier underwrite the high quality of life enjoyed by Such widespread commitment to the commu- community, not only locally, but also interna- Dublin’s corporate and residential citizens. nity ensures that Dublin will remain one of the tionally. Home to Ohio’s largest corporation, most desirable suburbs in Central Ohio and Cardinal Health – 21 on the Fortune 500 list, The CIP establishes a fiscally sound plan for the Midwest. Dublin also is the headquarters of the Wendy’s Dublin’s future investment in capital infra- Company, Ashland Inc. and OCLC – the Online structure and provides financial guidelines Computer Library Center. that identify available revenue sources, debt capacity and policy for projecting revenues and designating reserves to be maintained.

4 Section 1 » Community Overview Section 1 » Community Overview 5 High-Energy Tourism Recognized by IFEA The Only City in the World

The Dublin hospitality industry had a strong Three Gold Pinnacle Awards in 2011 for the In addition to the Memorial Tournament, 2011 with occupancy rates increasing five Dublin Irish Festival: Best Sponsor Program, Muirfield Village Golf Club is the first to host percent over the previous year and bed tax BestV T Promotion, Best Merchandise; two three of golf’s most prestigious international revenues increasing 10 percent over 2010. The Silver Pinnacle Awards for Best Social Media match-play competitions visitor market is an economic giant in Dublin Site and Best T-shirt Design and two Bronze • 1987 The and Franklin County generating $7.3 billion Pinnacle Awards for Best Individual Sponsor • 1998 The annually in Central Ohio alone. The City of Program and Best Single Magazine Display Ad. • 2013 The Presidents Cup Dublin attracts an estimated 1.7 million visi- tors annually for both day and overnight trips and they stay nearly 450,000 room nights at Dublin’s 14 hotels.

6 Section 1 » Community Overview Section 1 » Community Overview 7 Who We Are What We Value Current City Population Grade • Most residents are between the age Quality of Life, Events, Activities and Civic Engagement 41,751 (US Census) 98% of respondents gave the City of Dublin of 35 and 64. Current SMSA a grade of “A” or ”B” when asked to rate the • 97% own their own home. In aided questions residents rated the following as the most Community Attributes 1,836,536 (US Census) community as a place to live. • 86% are married. important recreational programs: In aided questions residents rated these excellent/good: Population within a 50 Mile Radius • 38% hold a graduate or professional • Fairs/festivals Recreational Opportunities 91% 2,325,739 (US Census, ESRI Business Analyst) Profile of the Average Dubliner degree and 38% hold a bachelor’s • Fitness/wellness programs Dublin Irish Festival 85% 36 to 45 years of age, married with minor degree. • Holiday events Bike paths 82% Survey Results children living at home, owns single-family • 94% are registered to vote in Dublin and • Aquatic Information to residents 79% The City of Dublin performs a biennial Public home, employed full-time in a variety of pro- 73% voted in the November 2009 • Athletic sports leagues/camps Historic Dublin 78% Opinion and Citizen Satisfaction Survey as part fessions, trades and service positions with 30 election. Independence Day parade 77% of our ongoing efforts to understand and bet- percent employed in healthcare and educa- • 96% are white or Caucasian, 4% are In aided questions residents reported doing the following in the previous Arts and cultural opportunities 75% ter serve our residents. The City of Dublin also tion fields. Asian or other and 1% are Hispanic. two years: Entertainment options 74% has participated in the National Citizen Survey. There were no black or African-American Visited a Dublin park 98% Independence Day evening 73% Here are results relevant to this application. Other demographic data: respondents. Visited the Dublin Community Center 92% Public art 72% • 62% of respondents are employed • 33% earn between $100,000 and Used the Dublin bike path system 84% St. Patrick’s Day parade 66% full-time or self-employed, followed by $149,999 annually before taxes, followed Attended the Dublin Irish Festival 80% Halloween Spooktacular 36% employed part-time (13%) and retired by 20% who earn $150,000 to $199,999. Attended arts/culture events in Dublin 77% Christmas tree lighting 30% (13%) and full time homemaker (9%). Attended Independence Day activities 70% • More respondents (25%) work in Attended St. Patrick’s Day Parade 55% executive/administrative or Attended Independence Day Parade 58% managerial positions, followed by Participated in any community volunteer program 43% a professional specialty (21%). Attended the Halloween Spooktacular 27% Participated in the City’s volunteer program 21% Attended the City Christmas tree lighting in Historic Dublin 15%

8 Section 1 » Community Overview Section 1 » Community Overview 9 Festival and Event Venues

Theatres/Performing Arts Scioto Performing Arts Center Outdoor Sport Indoor Sports Centers Capacity 600 seats Facilities & Venues Facilities & Venues Stage Dimensions 37’ X 95’ Abbey Theater Backstage NA Darree Fields SportsOhio Capacity 200 Parking 690 Capacity 2,600 Stadium Amenities for All Three SportsOhio is a 100-acre sports park that Amenities Size 152 acres The Dublin City School District has three features indoor and outdoor sports facilities Orchestra pit, two dressing rooms, Stage Dimensions 24 ft. x 40 ft Parking 1048 multi-purpose stadiums hosting hundreds that attracts regional and national soccer and house lighting, sound system Backstage Area 4,675 square feet Amenities of school and community events each year. hockey tournaments year round. Field Sports

Parking 439 Eight ball diamonds, 13 soccer fields, one food Each stadium is equipped with the Astro-Play has four indoor playing fields, fully enclosed Amenities Plazas & Outdoor service location, Art in Public Places/Going Going Synthetic Turf System playing surfaces which with side boards and netting. Soccer First has Storage, two dressing rooms, complimentary Open Spaces for Events Gone reduce student-athlete injuries and allow the ten professional-sized outdoor fields and three technical, lighting, sound support Avery Park community to enjoy greater stadium usage professional-sized indoor fields with larger BriHi Square Capacity 2,200 than would be possible on traditional grass regulation-size goals along with two half fields Coffman Performing Arts Center Capacity 100 Size 83.6 acres fields. All three stadiums also feature state of designed for training and playing. Capacity 700 seats Size .5 acres Parking 581 the art press boxes, one on each side to Stage Dimensions NA Parking Amenities accommodate six to 10 coaches per press box. Backstage Area NA Approximately 200 spots throughout the Historic Nine ball diamonds, 14 soccer fields, two food Parking 709 District, approximately 200 spots in school lot Metro Center & Open Spaces service locations, gazebo, two sand volleyball, Soccer First Amenities Amenities Capacity three restroom facilities, one playground, two Capacity 5,000 Orchestra pit, two dressing rooms, Located in the heart of the historic district, this 2,000 guests on green spaces and paved lots/ basketball courts, tennis courts, Art in Public Size 100 x 70 house lighting, sound system fairly new area provides a casual gathering roadways Places/Out of Bounds Parking 1050 space as well an intimate venue for visual and Size 130 acres Amenities Jerome Performing Arts Center performing artists. Parking 5,560 Dublin High School Ten professional-sized outdoor fields and three Capacity 700 seats Amenities Stadium & Fields professional-sized indoor fields with larger Stage Dimensions NA Historic Green at One of Dublin’s first business parks, Metro Center regulation-size goals along with two half fields Backstage Area NA Sells Middle School is beautifully designed with abundant green designed for training and playing. Coffman 969 Capacity 750 space, shade trees, ponds and sitting benches. Parking Capacity 8,500 seats Size 1 acre plus The office buildings almost get lost in the soft Amenities Parking Orchestra pit, two dressing rooms, Parking green environment. The U shape of the roadway 709 plus 300 overflow in neighboring lots house lighting, sound system Approximately 200 spots throughout the Historic that runs through the Metro Center provides a District, approximately 200 spots in school lot logistical gem for event planners. The Arthritis Foundation Classic Auto Show is held here every Jerome Capacity 5,000 seats Amenities summer. This is also the site of the St. Patrick’s Parking 969 This rolling green lawn with lush shade trees Day Parade and Independence Day Parade formations. provides a highly visible event venue along one Scioto of the most travelled roadways in Dublin. It’s Capacity 5,000 seats depth, sidewalk and tree lawn add an element Parking 690 of safety. The Dublin Art Fair and the Christmas 10 Section 1 » Community Overview Tree Ceremony are held here. Section 1 » Community Overview 11 Festival and Event Venues - Con’t. Golf Clubs

Dublin Ohio is synonymous with great golf. Muirfield Village Golf Club Amenities ’ PGA TOUR Event, the annual For years, it was Jack Nicklaus’ vision to create Clubhouse - A pre-existing ranch home Memorial Tournament presented by Nation- a golf club that embodied his personal and located on a parcel of the original property wide Insurance, is played each Spring at the professional life, and would forever stand as a adjacent to what is now Hole No. 6 was used as Muirfield Village Golf Club. In September 2013, representation of his love and respect for the a temporary clubhouse when the course opened. the course will be the site of the 2013 Presi- game of golf. It was also his vision to create a The current clubhouse opened in the winter of dents Cup. Dublin is the only city in the world golf tournament that would long represent his 1974. to host four of golf’s most prestigious events – passion for tournament golf, and would give the Ryder Cup, The Solheim Cup, the Memorial back to a community that has embraced him It is a more than 22,000-square-foot facility Tournament and the Presidents Cup. and the game. designed to meet the needs both of members and of tournament golf. The men’s locker room In addition to leisure play, other courses in First and foremost, Jack wanted to design a includes two floors of locker space with a large Dublin host regional and national golf events. golf course that would challenge the world’s center lounge area, a dining area called the Villas and Lodge - A total of four original Memorial Park - Home to bronzed plaques of In addition to the Memorial Tournament, Two other golf clubs in Dublin - The Country best players, but at the same time, provide Captains Grill, plus a fitness area and private villas were built in 1976. The old buildings were each of the Memorial Tournament Honorees. Muirfield Village Golf Club has also hosted: Club at Muirfield Village and the Golf Club a local, national, and international member- valet entrance. The main dining room, lounge, replaced in 2007 with six new state-of-the-art • 1986 U.S. Junior Amateur Championship of Dublin – also host local and regional golf ship years of enjoyment in a truly spectacular Nicklaus Hall and mixed grill areas are all located villas. Muirfield Lodge is a 12-room facility that Nicklaus Hall - Located in the center of the • 1987 The Ryder Cup events. setting. on the upper level with the Club offices, bag stor- opened in 2003. clubhouse, Nicklaus Hall displays trophies from • 1995 Wendy’s 3-Tour Challenge age room and a large, fully equipped golf shop the Golden Bear’s legendary playing career, • 1998 The Solheim Cup Jack then became a pioneer, designing the located on the lower level. Pavilion - This three-level facility, opened in as well as medallions representing each of the • 2013 to host The Presidents Cup – the first Club first course in the world, from its inception, 1986, contains a ballroom on the upper level, Memorial Tournament Honorees. A silver putter in the world to host three of golf’s most prestigious that was created with the spectator in mind. overlooking the 18th hole; a permanent press presented to the Club by the city of Edinburgh, international match-play competitions His creative use of “mounds” and “amphithe- room and interview room for the Memorial Scotland, which serves as a link between the two aters” became a model for tournament courses Tournament on the ground level; and the Tour- Muirfields, is also on display in Nicklaus Hall. around the globe. And in 1976, two years after nament offices on the lower level. the course opened, the Memorial Tournament was born – an annual Official PGA TOUR Event. Practice Facilities - The recently updated Throughout the year, Muirfield Village Golf practice facility consists of a driving range, Club also serves as a venue for select member- short-game practice area and putting greens. initiated fundraisers for non-profit organiza- tions.

12 Section 1 » Community Overview Section 1 » Community Overview 13 Emergency Response & Facilities Public Transportation Options

Response Dublin has demonstrated its ability to suc- the actual occurrence of a critical incident. and conduct critical incident response actions. Dublin is located just 20 minutes from Port Columbus The Memorial Tournament hires private ser- Bike Ambassadors, rides the paths often to check cessfully host regional, national and inter- It is impossible to absolutely guarantee that ICS permits a clear point of control and can be International Airport. Both the airport and Dublin are vices and counts on hundreds of volunteers to on their condition and to guide bicyclists to their national events within a safe and secure a critical incident will not develop because expanded or contracted with ease to escalat- conveniently located just off of Columbus’ outerbelt, shuttle patrons in vans and buses. In addition, desitnations. environment. Whether it’s providing a safe of prevention or mitigation, especially when ing or diminishing situations. NIMS provides I-270. the City of Dublin offers a private shuttle for pedestrian walkways for our senior veterans dealing with natural phenomena. However, ac- a flexible framework that facilitates govern- our hospitality guests. Bike racks throughout Dublin and designated during the Memorial Day Ceremony, being tions taken to cope with emergency situations ment and private entities at all levels working Once within Dublin, our roadways, bike paths and bike parking lots at events have become a com- attentive to the security needs of PGA golfers may prevent a critical incident from becoming together (interoperability and compatibility) sidewalks are easy to maneuver, well signed and well The Central Ohio Safe Ride program has been mon feature for our guests and supports the City’s and international visitors during the Memorial a tragedy. Managed by a designated Emer- to manage critical incidents. This flexibility designed to handle the increase in motorists and pe- used throughout Dublin for various events the “green initiative.” The Dublin Irish Festival encour- Tournament or implementing the Dublin Irish gency Preparedness Manager in the Division applies to all phases of incident management, destrians that come with successful events. Also worth last several years. If restaurant patrons or festi- ages guests to “take advantage of the Dublin’s bike Festival Emergency Preparedness Plan as high of Police, the City of Dublin’s plan provides for regardless of cause, size, location, or complex- noting is that our transportation system is designed to val and event guests are under the influence, system and pedal to the Festival! Park your bike for winds and rain pound the festival grounds an orderly response of community actions and ity. NIMS also provides a set of standardized handle not just our night time population, but also our we offer $10 vouchers per passenger so that free at two Dublin Methodist Hospital secure Bike with thousands of guests on site – Dublin is decisions so that both human life and prop- organizational structures, as well as require- daytime population that doubles due to the number of guests can have a “safe ride” home. Parking areas located west of the Dublin Commu- prepared. erty loss is minimized. ments for processes, procedures, and systems businesses within our community. nity Recreation Center at the Bike Stable and on to improve interoperability. The NRF presents Dublin features one of the most extensive the northeast corner of Coffman Rd. and Emerald The City of Dublin is exposed daily to poten- Appendix A - Emergency Preparedness the guiding principles enabling all levels of To complement our roadway system, event organiz- shared use path systems in the greater Co- Parkway.” The Memorial Tournament also intro- tial emergency or critical incident situations. domestic response partners to prepare for and ers have implemented creative tactics and have taken lumbus area, with nearly 100 miles and new duced complimentary bike parking at the 2012 Severe weather, natural disasters, hazardous The all-hazards / emergency operations plan provide a unified national response to disas- advantage of our sustainability efforts as well as private/ sections added each year. Links to Dublin’s tournament and has plans for expansion for the materials, man-made hazards, technological (EOP) utilizes the Incident Command System ters and emergencies. public partnerships to ensure a safe and convenient bikepath maps are promoted by event orga- 2013 Memorial Tournament and inclusion at the hazards, and other similar incidents pres- (ICS), the National Incident Management experience for visitors and guests. nizers and a new volunteer group, the Dublin 2013 Presidents Cup. ent a potential risk to both life and property. System (NIMS), and the National Response Mandatory and ongoing training and certifi- Emergency operations planning is an inte- Framework (NRF). The ICS organizational struc- cation is required for employees throughout The Dublin Trolley is often used by event organizers gral part of any police responsibility within ture develops in a top-down, modular fashion the City of Dublin and Washington Township to transport guests throughout Historic Dublin dur- a community. It is an attempt by police and that is based on the size and complexity of – which is the provider of fire and emergency ing events such as Slainte Thursdays. It’s also used to other city officials to facilitate recognition the incident, as well as the specifics of the medical aid. transport guests from event venues throughout Dublin of emergency demands and to make the hazard environment created by the incident. to and through Historic Dublin. There is no charge to community response more effective prior to ICS establishes standardized incident manage- Dublin is also fortunate to have the Dublin the guest. ment processes, protocols, and procedures Methodist Hospital within our city limits as that all first responders will use to coordinate well as several urgent care centers and a The City of Dublin offers free parking and free shuttle Nationwide Children’s Hospital satellite care service to our guests during events such as the Dublin facility. Irish Festival and the Memorial Tournament.

14 Section 1 » Community Overview Section 1 » Community Overview 15 Estimated City Visitors Annually Attributed to Festivals and Events

The City of Dublin attracts an estimated 1.7 million Hotels Room Nights for Select Events visitors annually generating nearly 450,000 room nights at one of Dublin’s 14 hotels for the purpose of Rooms Suites Event Room Nights Est. Attendance leisure and business travel. The impact of visitors that Chase Suite Hotel 92 92 Nike Challenge (Girls Weekend) 941 9,900 attend Dublin’s events is enormous – the economic Extended Stay Deluxe–Tuttle Crossing 82 82 Nike Challenge (Boys Weekend) 1,709 14,652 impact of the annual Memorial Golf Tournament and Columbus Marriott Northwest 30 36 Ohio Middle School Lacrosse 632 4,224 the Dublin Irish Festival is $36.5 million and $5.5 mil- Courtyard by Marriott 47 12 SAFECON Nationals 1,458 1,500 lion respectively. The City not only attracts travelers Crowne Plaza Columbus-Dublin 21 51 Wayne Williams Memorial 760 4,556 from across the United States but from abroad as Embassy Suites Columbus/Dublin 28 284 PGA Memorial Tournament 3,538 NA well. Last year, the Dublin Visitor Information Center Extended StayAmerica–Metro Place 104 104 Arthritis Car Show 318 3,500 in Historic Dublin hosted visitors from 44 states and Hampton Inn 123 0 Buckeye Elite Tournament 1,177 10,034 29 countries. Hilton Garden Inn 100 0 Emerald City Games 10 5,000 Holiday Inn Express Dublin 117 3 Dublin Irish Festival/Columbus Feis 2,148 100,000 Homewood Suites by Hilton 89 89 Dublin Charity Cup 363 6,030 Quality Inn & Suites 41 41 Ohio Premier Invitational 1,364 10,050 Red Roof Inn 106 0 Residence Inn by Marriott 106 106 *supplied by the Dublin Convention & Visitors Bureau

16 Section 1 » Community Overview Section 1 » Community Overview 17 Section 2 » Community Festivals and Events Dublin Events at a Glance

February May June Last Chance for Boston, Thaddeus Kosciuszko Park Lyndsey & Kyle Memorial Run, annually in February Dedication and Ceremony, annually in June May 12, 2012 Kohl’s American Cup Soccer, March OMS Lacrosse Tournament, annually in June St. Patrick’s Parade, annually in May Relay for Life, annually in June annually the Saturday closest to March 17 Sláinte Thursdays, third Thursdays Sundays at Scioto, every Sunday St. Patrick’s Day Community Celebration of the month May - September second week of June to last week in July – Brazenhead, annually on March 17 Wayne Williams Memorial Sláinte Thursdays, Kiwanis Easter Egg Hunt & Pancake Baseball Tournament, third Thursdays of the month May - September Breakfast, annually the week before Easter annually in May Kiwanis Frog Jump and Festival, Starburst Soccer Tournament, annually last weekend in June April annually in May Central Ohio Select Memorial Day Parade & Ceremonies, July Baseball Tournament, annually on Memorial Day Sundays at Scioto, every Thursday of the annually in April The Memorial Tournament, month of July Club Ohio Nike Challenge Cup/Soccer, annually the week of Memorial Day Independence Day Celebration, annually in April The Memorial Tournament Community annually on July 4 Sells Middle School PTO 5K Run to Celebration - Bogey Inn, The Bunker at the Arthritis Foundation Car Show, benefit Pancreatic Cancer, Country Club at Muirfield Village, Mary Kelley’s annually the second weekend of July annually in April Irish Restaurant, Special Sláinte Thursday, Dublin Art Fair, annually the week of the Memorial Tournament annually the second weekend of July BAPS Walkathon, annually in July Mile Dash, annually in July Mountain Bike & Cyclocross Event, annually in July Sláinte Thursdays, third Thursdays of the month May - September Emerald City Music Games, annually in July 18 Section 2 » Community Festivals and Events Section 2 » Community Festivals and Events 19 Dublin Events at a Glance - Con’t.

August September October Dub Crawl & DIF 5K, annually Thursday Dublin Charity Cup/Soccer, Canine Companions Dogfest, prior to the Dublin Irish Festival annually in September annually in October Dublin Irish Festival, Italian Gathering Car Show benefitting Spooktacular, annually the Thursday annually the first weekend in August Dave Thomas Foundation for Adoption, the week prior to Halloween 49th Parallel Cup Australian Football annually Labor Day Weekend Games, annually in August Dublin Jerome HS Homecoming Parade, November Sláinte Thursdays, third Thursdays annually in September Veterans Day Ceremony, Breakfast and of the month May - September Run for God 5K, annually in September Ceremony, annually on Veterans Day Emerald City Half & Quarter Marathon, OP Invitational/Soccer, St. Brigid SPICE 5K, annually in August annually in September annually in November Sláinte Thursdays, third Thursdays Flying Feather Four Miler, of the month May - September annually in November Dublin United Tournament/Soccer, annually in September December Teen Driving Rodeo, Christmas Tree Lighting, annually in September annually the first Thursday in December Dublin Alumni 5K - Kate Waldron, Light the Night in Historic Dublin, annually in September annually the month of December Snowflake 5K, annually in December

20 Section 2 » Community Festivals and Events Section 2 » Community Festivals and Events 21 Signature Events

St. Patrick’s Day Parade Top Executive Contact Information: Alison LeRoy, Events Manager Number of Years Festival or Event has been produced: 30 - approximate The greenest day in Dublin in 2012 featured the an- Event Dates: Saturday closest to March 17 nual St. Patrick’s Day parade complete with 21,000 Recurrence Cycle: Annually guests in attendance, an honorary Grand Leprechaun Estimated Gross Operating Revenues: $13,500 and more than 100 parade entries. Designated by Estimated Gross Operating Expenses: $18,800 travel website Orbitz as one 2012 Top 10 Spots to Estimated Total Sponsorship Support: $119,825 “Get in the Irish Spirit for St. Patrick’s Day”, the cel- • Cash Sponsors/ Partners $12,000 ebration included local business community spon- • In-Kind Services $3,825 sorship of a Best Legs in a Kilt contest by the Historic • Value of Donated Media Coverage $104,000 Dublin Business Association and an annual pancake Estimated Volunteer Count & Estimated Hours Worked: 88 volunteers; 225 service hours breakfast by the Lion’s Club at Sells Middle School Estimated Attendance: 21,000 which is along the parade route. Primary Targeted Marketing Efforts: National • Regional and national travel and tourism media Of course the 2012 parade was possible thanks to • Statewide and Central Ohio news media an estimated 225 hours given by 88 volunteers who • Social media including Facebook, Twitter and YouTube helped with information tents and parade marshal- Estimated Percentage of Annual Attendees from Geographical Area: ing, dressed up as a “Lucky Leprechaun,” or guided Not available giant parade balloons along the parade route. Awards and Recognition Received: • Orbitz – 2012 Top 10 Spot to Get in the Irish Spirit for St. Patrick’s Day Professional Industry Involvement / Memberships: Included in Section 4

See Appendix B - St. Patrick’s Day Report

22 Section 2 » Community Festivals and Events Section 2 » Community Festivals and Events 23 Signature Events - Con’t.

the Memorial Tournament Top Executive Contact Information: Daniel P. Sullivan, Executive Director - 614-889-6781, presented by Nationwide Insurance [email protected] Number of Years Festival or Event has been produced: 37 (Official PGA TOUR Event) Event Dates: May 28 – June 3, 2012 / May 27 – June 2, 2013 www.thememorialtournament.com Recurrence Cycle: Annual Estimated Gross Operating Revenues: Confidential The Memorial Tournament presented by Nationwide Estimated Gross Operating Expenses: Confidential Insurance remains a leading event on the PGA TOUR Estimated Total Sponsorship Support: Confidential by way of a commitment to perfection and present- Estimated Volunteer Count: 2,500 and Estimated Hours Worked: 31,250 ing golf at its finest. The Tournament was founded Estimated Combined Aggregate Attendance: 150,000 and hosted by Jack Nicklaus in 1976 and is held an- Estimated Non-Aggregate Attendance: (same as above) nually at Muirfield Village Golf Club in Dublin, Ohio. Primary Targeted Marketing Efforts: The Memorial Tournament is conducted each year • Local with additional regional, national & international with three goals in mind: to honor the memory of television coverage through CBS Sports & Golf Channel individuals living and deceased who have distin- including 34 hours of television coverage (21 hours live) guished themselves in the game of golf; to showcase in 225 countries and territories. the world’s best golfers competing on one of the Estimated Percentage of Annual Attendees from Geographical Area: most challenging venues in the world for the enjoy- • Local: 65%, Statewide: 22% Regional: 5%, National: 7%, International: 1%) ment of spectators; and to benefit many Greater Awards and Recognition Received: Columbus charities in alliance with the Nicklaus Chil- • PGA TOUR Best Use of Players dren’s Healthcare Foundation, Nationwide Children’s All player events were well-planned and executed, which benefitted Nationwide Insurance, tournament Hospital and numerous other local organizations. A volunteers, tournament charities, fans and other tournament sponsors. One of the highlights was a visit to the philosophy of honor, tradition and excellence ema- Nationwide Children’s Hospital by Charley Hoffman and Chris DiMarco. The tournament also utilized players such nates from the Memorial Tournament’s legendary as , Rickie Fowler, Rory McIlroy and Justin Rose at the Jack Nicklaus Golf Clinic. The tournament leadership, venue and its exceptional relationships maximized its use of players with additional appearances at sponsor dinners, Fore Hope Breakfasts and within the community. military clinics throughout the week. Management Staff Professional Certifications and/or Degrees in Festival & Event Management: • Senior leadership team has degrees ranging from Undergraduate to Graduate degrees in Sport Management, Business and Marketing. Professional Industry Involvement / Memberships: Official PGA TOUR Event

24 Section 2 » Community Festivals and Events Section 2 » Community Festivals and Events 25 Signature Events - Con’t. Top Executive Contact Information: Alison LeRoy, Events Manager Independence Day Celebration*** Number of Years Festival or Event has been produced: 18 Years Event Dates: July 4 The 2011 Dublin Independence Day Celebration Recurrence Cycle: Annually was held on Monday, July 4. The theme Estimated Gross Operating Revenues: $ 62,459 “Star Spangled Soul” was reflected through the day Estimated Gross Operating Expenses: $383,914 in 93 parade units and in table decorations for the Estimated Total Sponsorship Support: $42,750 evening community celebration in the Dublin • Cash Sponsors/ Partners $11,000 Coffman High School Stadium. As with other • In-Kind Partners $10,750 community-wide celebrations, we relied on the • Media Partners $21,000 engagement of 122 volunteers of all ages who Estimated Volunteer Count & Estimated Hours Worked: 122 volunteers; 362 service hours contributed more than 362 hours of service to Estimated Combined Aggregate Attendance: 34,000 help make the celebration possible. Estimated Non-Aggregate Attendance: • Parade attendance 22,000 The festivities began with the 26th Annual Sherm •Evening Celebration and Concert 12,000 Sheldon Fishing Derby at the Dublin Community Primary Targeted Marketing Efforts: Local Recreation Center pond where kids and adults com- • Regional and national travel and tourism media peted for prizes for catching the largest fish. About • Statewide and Central Ohio news media 22,000 people attended the traditional parade, and • Social media including Facebook, Twitter and YouTube 12,000 participated in the evening celebration begin- Estimated Percentage of Annual Attendees from Geographical Area: NA ning with a Canine Frisbee Championship, featuring Awards and Recognition Received: NA a concert by Smokey Robinson and the Miracles and Professional Industry Involvement / Memberships: Included in Section 4 ending with spectacular fireworks. See Appendix C - Independence Day Report 2012 entertainment was Joe Walsh; past entertainers include Boyz II Men, Huey Lewis and the News, K.C. and the Sunshine Band, Rick Springfield, Kenny Log- gins, Village People, Pat Benatar and more.

*** Final numbers for Independence Day 2012 are not complete at this time, therefore 26 Section 2 » Community Festivals and Events this entry features 2011 Independence Day celebration, which is highly similar to 2012. Section 2 » Community Festivals and Events 27 Signature Events - Con’t.

Dublin Irish Festival Top Executive Contact Information: Alison LeRoy, Events Manager Number of Years Festival or Event has been produced: 25 Years For 25 years, the first weekend in August has been Event Dates: First full weekend in August reserved for what is now the world’s second largest Irish Recurrence Cycle: Annually celebration. Nearly 100,000 guests attend the Dublin Irish Estimated Gross Operating Revenues: $1,742,987 Festival (DIF). With seven stages, more than 65 acts and Estimated Gross Operating Expenses: $1,627,133 535 performers, the Festival offers something for every- Estimated Total Sponsorship Support: $247,980 one. Estimated Volunteer Count & Estimated Hours Worked: 1,300 volunteers; 12,600 service hours Estimated Combined Aggregate Attendance: 100,000 The Festival kicks off on Thursday with the DIF 5K and Primary Targeted Marketing Efforts: National Kids Fun Run in Historic Dublin. The celebration contin- • Regional and national travel and tourism media including airline magazines ues throughout the pubs, eateries and shops with the • National, regional, statewide and local news media outlets annual DubCrawl. On Friday morning and afternoon the • Statewide paid television, radio and print advertising Festival Academy offers classes in Irish music, dance and • Dedicated Website culture. The three-day festival situated on 29 acres in • Social media including Facebook, Twitter and YouTube Dublin’s Coffman Park includes attractions such as the • Live streaming of Festival entertainment popular Wee Folk area to Celtic Canines, Emerald Arts Isle, Estimated Percentage of Annual Attendees from Geographical Area: NA Celtic athletic events and Highland Heavyweight Games. Awards and Recognition Received: Named the 2012 Best Heritage Festival by Columbus • 7 IFEA Haas & Wilkerson Pinnacle Awards in 2011 Parent Magazine, this one-of-a-kind event offers guests - GOLD: Best Single New Sponsor Program the opportunity to experience authentic Irish dancing, - GOLD: Best TV Promotion Ad Spot and discover the best of Irish music, food, sports, art and - GOLD: Best Merchandise culture without the cost of traveling to Ireland. - SILVER: Best Social Media Site - SILVER: Best T-Shirt Design In 2011, more than $102,000 was returned to the com- - BRONZE: Best Individual Sponsor Program munity through the Sharin’ o’ the Green program. On - BRONZE: Best Single Magazine Display Ad Sunday morning, guests donated 10,300 pounds of food Professional Industry Involvement / Memberships: Included in Section 4 and $8,800 to the Dublin Food Pantry. See Appendix D - Dublin Irish Festival Annual Reports New for 2012 are an Irish Authors Corner and Irish Art Exhibit as well as the 2012 International Highland Games Federations Women’s World Team Championships. 28 Section 2 » Community Festivals and Events Section 2 » Community Festivals and Events 29 Dublin Events – A Closer Look

Kiwanis Easter Egg Hunt Sundays at Scioto Arthritis Foundation Car Show Emerald City Music Games Inside the recreation center, the theater fea- Santa Claus arrives on the Washington Town- & Pancake Breakfast The annual Dublin Arts Council Sundays at Celebrating its 30th anniversary in 2012, the Dublin City Schools presents the Emerald City tures a local dance troupe and “monster mash” ship fire truck and helps the Mayor light The Dublin Kiwanis Annual Easter Egg Hunt Scioto summer concert series takes place each Annual Arthritis Foundation Auto Show is held Music Games every July at Dublin Coffman for middle school students only. A recent the tree. The 40’ tree, which is located along attracts Dublin children and their parents for a Sunday evening from June through July in the in early July at Dublin’s Metro Center. It attracts High School Stadium. A local stop on Drum partnership with Columbus’ Center of Science one of Dublin’s highly traveled roadways, is pancake breakfast followed by a hunt divided Scioto Park amphitheatre. This showcase for more than 1,500 classic and collectible cars Corps International’s Summer Music Games and Industry has introduced scientific experi- professionally decorated with thousands of into age groups for 7,000 eggs in an open local and regional performing artists includes from 20 states competing for 100 trophies Tour, the event features several of the world’s ments to the mix. glistening lights and ornaments. Before and field. A visit by the Easter Bunny and robots something for almost every musical taste, and many prestigious awards, making it the top drum and bugle corps in a late season after the ceremony live reindeer are on display, designed by local middle schools to pick up from Latin salsa to big band swing and soul. largest and most successful classic auto show competition just weeks from the World Cham- Christmas Tree Lighting Ceremony complimentary hot chocolate and cookies are eggs provide entertainment. Funds raised Guests are invited to arrive early for the free in Ohio. The event raises funds to support pionships in Indianapolis, Indiana. The Emer- Each December the Historic Dublin Business shared and professional photos with Santa by the event in 2012 benefitted a Kiwanis concerts to choose their favorite spot. public education and research to develop ald City Music Games, a family-oriented music Association, Dublin City Schools and the City are available. Worldwide project, Eliminate, with the goal of Picnic dinners, blankets and lawn chairs are a cure for arthritis. Event produced 50% by event, showcases some of the finest marching of Dublin collaborate on the presentation of eliminating maternal and neonatal tetanus. welcome. Developed and implemented by Central Ohio Arthritis Foundation Chapter staff musical ensembles in the world. This event is the annual Christmas Tree Lighting Ceremony. Location: Coffman Park. 100% volunteer the Dublin Arts Council Staff with support and 50% by volunteers. an opportunity to provide premier musical The festive evening begins with musical organized and staffed. from volunteers. entertainment for the community, as well as performances from students in the elementary Dublin Art Fair funding to help support student activities and and middle schools. Sláinte Thursdays Kiwanis Frog Jump and Festival The Dublin Area Art League sponsors the facility maintenance. The third Thursday, May through September, is The Dublin Kiwanis Annual Frog Jump is annual Dublin Art Fair to raise artistic Sláinte Thursday, Historic Dublin’s multi-senso- Dublin’s oldest event, dating back to 1966. awareness in the community and provide Spooktacular ry grazing event. Featuring a variety of experi- Each June, the Kiwanis host this annual array opportunities for Ohio-based artists to sell An estimated 4,000 guests attended the ences from music and arts to casual shopping of amphibious athleticism. More than 1,000 their work. The show is free and open to the annual Halloween Spooktacular held in the and upscale dining, it is a monthly opportunity young “frog jockeys” participate in several public and is held on the Village Green Space Dublin Community Recreation Center and for friends, families and art and music lovers age divisions, with thousands of spectators at two adjacent school buildings, Indian Run on the adjoining event lawn in Coffman Park. to stroll, mingle and browse among eclectic cheering on their favorite frog. Competition Elementary School and Sells Middle School, Outdoors the Trunk or Treat Trail, hosted by 30 shops and attractive streetscapes. Compli- includes multiple playoff rounds, followed by providing highly visible and plenty of display area organizations, elaborately decorate the mentary public and valet parking is available. a championship. There are loads of prizes to space for the more than 100 featured artists trunks of their cars and distribute candy and Sláinte in Gaelic means “to your health.” 50% enhance the competition. Location – Coffman and ample room to expand the art show as it treats to the ghosts and goblins. A hay maze, volunteer/50% HDBA coordinator developed Park. 100% volunteer organized and staffed. continues to grow each year. Columbus City spooky trail, pumpkin carving demonstrations and implemented. Scene Magazine named the Dublin Art Fair and old-fashioned hayrides keep the young as the Best in 2012. guests entertained.

30 Section 2 » Community Festivals and Events Section 2 » Community Festivals and Events 31 Patriotic Events

Memorial Day Procession Park for the ceremony at the Grounds of Re- & Ceremony membrance. As this is a school day, the nearby Grounds of Remembrance The Dublin Veterans Organization and the middle school students attend the ceremony in Dublin Veterans Park City of Dublin partner to present the annual and enjoy personally guided tours of the The Grounds of Remembrance was dedicated on Memorial Memorial Day Procession and Ceremony. The Grounds of Remembrance by Dublin veterans. Day 2009 and now serves as the ceremonial backdrop for procession, led by the Color Guard, includes Students and other attendees are encouraged Memorial Day and Veterans Day services. This tribute to the boy scouts, one of the high school march- to walk the grounds, read the inscriptions on men and women who served our country during times of ing bands, military vehicles and more. The the Dedication Stones and leave mementos at war and peace has six features: procession stops momentarily for the wreath the Memory Wall. • The Memory Wall’s brass insets invite visitors throwing ceremony on the Bridge Street to leave personal messages. bridge, flows into the Dublin Cemetery for Military Appreciation Day at • The limestone POW-MIA/KIA Memorial sets aside the chaplain’s message and a 21 gun salute. A the Memorial Tournament a designated space for special recognition. bagpiper then leads the guests to the Grounds Each year the Memorial Tournament desig- • The Recognition Walk is lined with Dedication Stones of Remembrance at Dublin Veterans Park. Each nates one day to honor all active, reserve or personalized with the names of veterans. year selected high school students read Me- retired military personnel. Complimentary • The Dedication Wall pays tribute to the five branches morial Day essays and a guest speaker shares access to the Tournament is provided for of service with bronze medallions. his/her thoughts on the significance of the service members and their immediate family. • The Patrons Sycamore Grove provides a natural canopy day. Dublin City Council treats all of the guests A private lunch is hosted for a select group of for the collective gathering space. to a complimentary picnic lunch. individuals who have recently returned from • The 10’ x 60’ copper-clad Loggia is a place for ceremony, an active war zone, and a military golf clinic is shelter and collective pause. Veterans Day Breakfast and Ceremony hosted featuring PGA Members. The City of Dublin, the LCPL Wesley G. Davids As tradition has held, the military is also in- The Grounds of Remembrance may well be one of Dublin’s American Legion Post 800 and Veterans of volved in the Tournament Honoree Ceremony newest and smallest gathering places for ceremonies but Foreign Wars Post 10691 collaborate on the serving as the color guard, helping to display a it is by far the most significant. annual Veterans Day Ceremony. Each year, large American flag during the playing of the a nearby local bistro invites all veterans and National Anthem and the final raising of the their family members for a free breakfast. American flag for the Tournament. The conversation and the camaraderie are a not to be missed experience. At 10:30 a.m. a bagpiper leads the guests to nearby Veterans

32 Section 2 » Community Festivals and Events Section 2 » Community Festivals and Events 33 One Time Events

Can-Am Police and Fire Games August 2010 The Field of Honor Thaddeus Kosciuszko Park The Can-Am Police and Fire Games began in September 10 – 13, 2011 Dedication and Ceremony 1977, promoting physical fitness and camara- Dublin marked the tenth anniversary of 9/11 May 12, 2012 derie between law enforcement, fire, emer- with a majestic display of 3,000 flags at Dublin The City of Dublin was presented a unique gency and protective services personnel and Coffman High School. The City of Dublin, the opportunity when a new park was named agencies. Through aggressive marketing and Dublin Foundation, Dublin AM Rotary and for the land’s original owner Polish General tremendous interest from the law enforce- Washington Township led the efforts for the Thaddeus Kosciuszko. Combining our commu- ment and fire fighting industry, the event collaborative community commemoration nity’s respect and appreciation for the military grew in prominence and a bid process was with 375 volunteers donating 1,750 hours. along with our fondness for ethnic cultural established so that organizers could choose Thousands of people visited the Field of Honor celebrations, an event was planned that among the best cities in Canada and the both day and night to pay solemn tribute, attracted guests from Columbus, Cleveland, United States. Other host cities have included reflect and remember. More than 1,000 flags Cincinnati, Youngstown and Detroit. The Spokane, Washington; London, Ontario; Baton were sold with proceeds benefitting a Park Dedication Ceremony featured Alex Rouge, Louisiana and Saskatoon, Saskatch- scholarship fund for local first responders. Storozynski, the President and Executive ewan. Director of the Kosciuszko Foundation as Arigato, Ohio! well as Vice Consul General of Poland/NewYork Planning for the Games was a multi-year October 26, 2011 Malgorzata Kozik. Following the dedication process that involved the Dublin Police, In October, the Consul General of in the celebration continued at nearby Scioto Washington Township Fire, City of Dublin and Detroit, Kuninori Matsuda, and the City of Park. An authentic Polish lunch was served, many others. In the end, the Games included Dublin presented Arigato, Ohio! – which youth and adult Polish dancers performed 39 different sporting events located at over 20 means “Thank You, Ohio” at the Conference and a Polka band entertained. The event different venues. They attracted participants Center at OCLC, the Online Computer Library ended with an outdoor mass in the Scioto Park from 35 different states and nine countries Center. Guests were treated to authentic Amphitheater; the mass was celebrated around the world. All proceeds of the Games Japanese food, music, dance, costumes and in Polish as well. benefitted two local charities, MDA and Get customs. This celebration of gratitude was Behind the Badge. extended to Dublin and the State of Ohio for the outpouring of support offered to Japan in the days, weeks and months following the March hurricane and tsunami. The tragedy hit particularly close to home for Dublin, which has more than 1,700 Japanese residents and dozens of Japanese-owned businesses. 34 Section 2 » Community Festivals and Events Section 2 » Community Festivals and Events 273521 2013 Grand Event – The Presidents Cup The Presidents Cup

The Presidents Cup 2013 will provide an Dublin Ohio First to Commit Media Impact international stage on which to showcase the Government Sponsorship Dollars - More than 600 credentialed media traveling City of Dublin, Greater Columbus and the State The City of Dublin was the first governmen- in from all corners of the world of Ohio. Since it began in 1994, The Presidents tal agency to commit support to the 2013 - Thousands of stories and posts emanating Cup has grown exponentially in size and Presidents Cup. In 2011, Dublin City Council from Muirfield Village Golf Club and Dublin, Ohio stature and today is one of the most eagerly unanimously voted to approve a $250,000 - All leading US sports media will cover the week’s awaited, highly watched events in all of golf. cash sponsorship. In addition to the financial activities and competition The Presidents Cup is more than a golf support, The City of Dublin also will offer: - All regional media will cover the competition, human tournament; it represents – Diplomatic - City Services Support interest and business stories related with the Presidents Cup Strength through presence of US Presidents - Marketing Communication Cooperation and World Leaders as well as Regional Value - Political and Diplomatic Contribution Economic Impact through economic impact and international Projected economic impact to the City of Dublin recognition. Charitable Giving and Greater Columbus: The golfers who play in the event do not - $50 million In May 2012, PGA TOUR Commissioner Tim receive prize money. Each player, captain and - Potential of 5 - 7,000 + international travelers Finchem announced that and captain’s assistant names a charity or golf - More than 10 - 12,000 + spectator room nights anticipated will serve as captains of the U.S. related project to receive a portion of the - Attendees will stay in Dublin and Columbus and spend their and International Teams, respectively, for The proceeds. More than US$22 million has been money on room nights, food & beverage and regional attractions Presidents Cup 2013. donated to a wide range of worthy causes since the tournament began. A record tying Anticipated Attendance Appendix E - Presidents Cup US$4.2 million was distributed worldwide fol- - 30,000+ per Competition Day lowing the 2009 event. - 150,000 throughout the week - Domestic – 95% - International – 5%

36 Section 2 » Community Festivals and Events Section 2 » Community Festivals and Events 37 Section 3 » City/Governmental Support of Festivals and Events

Defined Public special events, beautification and initiatives to was the first such position in a Greater Colum- community and government involvement with edge community. Former and current goals Objectives and Support draw visitors and tourists to Dublin. Council’s bus suburban community. Half of the position committed passionate community members that support community engagement, the foresight in writing that ordinance has been was funded by the hotel/motel tax. The goal and staff leadership. A volunteer program in tourism industry and the attraction and imple- Statements for Festivals rewarded many times over, making Dublin a was to turn the Dublin Irish Festival into a sig- and of itself, the Dublin Irish Festival utilizes mentation of intimate community events as and Events by the City community enhanced by public art, top-notch nature event (attendance then was 500; today 1,200 volunteers in one weekend each year. well as grand scale festivals include: and Other Local sports facilities with amenities conducive to it’s 100,000), to enhance the reputation of Volunteers serve in more than 60 areas of the attracting regional youth and adult tourna- Dublin with a result of attracting more events Festival. Many one-time events occur through- • Develop brand recognition locally, nationally Government Agencies ments, a multitude of activities, events and to the community, and to assist in the devel- out the year that the City hosts for the commu- and internationally through key stakeholders festivals, and a distinctive sense of place with opment of a hotel/motel tax grant program nity such as St. Patrick’s Day, Earth Week, Bike and strategic market initiatives. Tell and vali- With an eye toward the future, Dublin City ongoing beautification projects that have to fund local and eventually regional events. Rodeo, Community Camp Out, Independence date the Dublin experience through engage- Council spearheaded two financial initiatives resulted in a green and vibrant community Today the Events Administration Department Day, Halloween Spooktacular, Make A Differ- ment of third parties who champion the brand that would enhance the community through landscape. is responsible for presenting the St. Patrick’s ence Day, Disaster Drills and a Police Memorial/ for the advancement of Dublin. income tax dollars as well as hotel/motel tax Day Parade, the Independence Day Parade and Open House/Tour. dollars. Dublin’s one percent income tax was The ordinance also required that 25 percent Concert/Firework Celebration and the Dublin • Create a community culture of health, well- established in 1972; the increase to two per- of the bed tax to be used to establish and Irish Festival. It also is responsible for the Event The growth and increasing responsibilities ness and work/life balance for those who work cent in 1987 established parity with Columbus. continue to fund a local convention & visitor’s Permit Process. of these initiatives, demonstrates Dublin City and live in Dublin using innovative, collab- In addition to the income tax innovation, an- bureau. Dublin City Council demonstrated Council’s commitment to events, festivals, the orative, community-based educational and other tax decision initiated by City Council was incredible foresight, once again, with the es- And in 1998, Dublin City Council approved the arts, volunteerism – and community motivational initiatives. the hotel/motel tax, also known as bed tax. By tablishment of a Dublin Convention & Visitors creation of the position of Volunteer Coordina- engagement. instituting the bed tax on public accommo- Bureau (DCVB) and it was the first suburban tor. This position was placed in the Office of • Build on the City’s existing practice of shared dations in Dublin, Dublin’s 1988 City Council bureaus in the Greater Columbus region. To the City Manager so that its emphasis wouldn’t To document and formalize their commitment services by continuing to explore new partner- bestowed a lasting gift upon the community. this day, the DCVB continues to serve as a be solely focused on events and recreation. in these and other areas of local government, ships with private, non-profit, and governmen- The initial bed tax collection in 1989 gener- catalyst for the steady increase in Dublin’s an- The incumbent was challenged to create a Dublin City Council participates in an Annual tal entities, with a focus on service improve- ated $528,837. Bed tax revenue remains a free nual bed tax collection. Today, Dublin collects comprehensive City program that considered Goal Setting exercise. Of course the charge of ment and/or cost reduction. benefit to Dublin residents unless they stay approximately $2 million in annual bed tax. the needs of all departments and community council is to consider the entire community overnight in a Dublin hotel. organizations as well as the skill set of willing – and while they are diligent to respect the Appendix F – Dublin City Council Goals Also in 1989, Dublin City Council approved the residents and corporate citizens. The City of decisions made by former council members Council wrote a unique ordinance requiring 75 creation of the position of Public Information Dublin Volunteer Program is a national model they are visionary and progressive with current percent of the bed tax funds to be used for art, Officer/Special Events Coordinator. Again, this for engaging citizens in meaningful, effective goals to ensure that Dublin remains a leading

38 Section 3 » City/Government Support of Festivals and Events Section 3 » City/Government Support of Festivals and Events 39 Direct Funding Support planned their projects with respect to the Funding options also are available from a In-Kind Services Tax Grant applicants when they are seeking police, code enforcement, engineering, build- community’s goals and values. Priority is given variety of community organizations such as in-kind city services support. ing standards, streets & utilities, parks, recre- Provided to and/or to projects that: The Dublin Foundation, the Dublin Arts Coun- Support Provided to ation, Washington Township paramedics and Budgeted for Festivals cil, and the Dublin AM Rotary Foundation. and/or Budgeted for Appendix C – Fees for Services when necessary the Dublin Convention and and Events from the • Generate overnight stays in Dublin hotels In addition, Dublin’s 3,000 businesses have Festivals and Events Visitors Bureau, Dublin City Schools as well as demonstrated their commitment to events in other communication agencies that may be City or Other • Encourage support of Dublin businesses, Dublin through sponsorships, partnerships, from the City or Other Defined Role of the City of service. There is no charge for this meet- Government Agencies restaurants and attractions volunteerism and promotion. Government Agencies in Festival and Event ing; however, there is a $125 charge to file the Approval City-Provided event permit. The City of Dublin Hotel/Motel Tax Fund was • Attract positive coverage in local, regional Appendix G – Hotel/Motel Tax Fund The City of Dublin, the Dublin Convention and Festival and Event Pro- established to improve the quality of life for and national media Visitors Bureau and the Dublin Chamber of Appendix H – Community Event Guidebook its residents, corporate citizens and visitors. Commerce combine energies and expertise cess Coordination and and Permit Process Home to 14 hotels/motels, Dublin generates • Reach a broad segment of the community to support community events and festi- Assistance System funds from a six percent tax on overnight stays vals through promotion, volunteerism and as outlined in City Ordinance 133-87. • Request seed money for innovative pro- community engagement. It is common for A number of City departments are involved grams related to the aforementioned criteria Grants are available for these three agencies, as well as other Dublin in the logistics necessary to produce safe and Grants are available for entertainment/cul- organizations, to work with festival and event successful community events. In addition, the tural events and beautification projects that • Seek multiple sources of support rather than entertainment/cultural organizers to develop shared initiatives, create City requires permits and approvals before an enhance visitor appeal, encourage overnight rely on the City as a single funding source new or enhance existing partnerships and event may take place. In an effort to simplify stays and enhance the quality of life in the events and beautification encourage or identify opportunities for shared the application procedures for community City. • Yield benefits to the community for the resources and services. event planners, the City of Dublin Events Ad- resources invested projects that enhance ministration Department has prepared: The City welcomes grant requests from feder- visitor appeal, encourage The City of Dublin conducts an annual Fees for ally recognized, tax-exempt, not-for-profit • Promote cooperation among event organiz- Service study. The city services that support • A customer service oriented process that organizations. ers to reduce costs overnight stays and events are carefully examined and detailed in includes a comprehensive guidebook to the study. This tool is used by event organizers implementing events in Dublin The City of Dublin is interested in funding • Enhance or improve the community enhance the quality and the City of Dublin’s Finance and Events organizations that demonstrate they have Administration departments to determine • A one-stop shop process. This weekly, of life in the City. needs and costs of community events. In ad- comprehensive and helpful process includes dition, these departments assist Hotel/Motel representatives from events administration,

40 Section 3 » City/Government Support of Festivals and Events Section 3 » City/Government Support of Festivals and Events 41 and The Dublin Convention & Visitors Bureau. City Provided Festival Participation in Official What’s more, the involvement of our School Local Laws, Ordinances, Direct Industry Involvement / Memberships Capacity by City Superintendent and the School Board extend Regulations, Permits and Event Training by City/City Departments Department beyond school events and tournaments. and Policies Impacting Programs Representatives on and Supportive of American Bus Association The opportunity for the Mayor of the City of The City of Dublin, the Dublin Convention and American Red Cross Boards and Planning Dublin to participate in the 2013 Presidents Festivals and Events Visitors Bureau and other community orga- Association of Irish Festivals and Events Committees of Local Cup Leadership Committee is providing our nizations develop and present current and Capital Area Tourism Alliance (Board) Festivals and Events community a prominent seat at the table Event organizers and their vendors and relevant training programs to City employees, Central Ohio Safe Ride (Board) with elected officials and business leaders contractors are responsible for ensuring all volunteers, first-line employees in the lo- Central Ohio Theatre Roundtable As part of the application and follow-up from Greater Columbus and the State of Ohio. local laws, ordinances, regulations, permits cal service industry and more. Our goal is to Cities of Service reporting process for Hotel/Motel Tax Grants, Related to this opportunity, Dublin Police Lt. and policies are met. Guidance is available inform and empower event organizers and Columbus Special Events Council applicants are required to submit detailed and Steve Farmer and DCVB Executive Director from the Events Administration and Support event supporters with an end goal of provid- Destination Marketing Association International (Board) timely follow-up reports. The City Administra- Scott Dring were chosen to represent Dublin team during and following the “one-stop- ing safe, successful and customer service Dublin Chamber of Commerce tion carefully reviews these comprehensive as part of the 2011 United States Presidents shop” meeting. The Event Guideline details the oriented events. Current training programs Dublin Convention & Visitors Bureau (Board) reports and provides summaries for Dublin Cup Delegation in Melbourne, . requirements; however there is a number of are re-evaluated annually and new training Franklin County Board of Health City Council to ensure future funding and governing city ordinances. programs are introduced based on trends in Greater Columbus Convention & Visitors Bureau – Experience Columbus participatory support decisions are made with And in the festival arena, Dublin Event Man- the event industry as well as in the risk man- Greater Columbus Irish Cultural Foundation (Board) the best and most factual information. ager Alison LeRoy represented Dublin, Ohio Appendix I – City Ordinances agement and safety arenas. Historic Dublin Business Association in Dublin, Ireland as a delegate at the Interna- International City Management Association Community engagement is a hallmark of the tional Irish Festival Promoters Conference. Appendix J – Professional Development and International Festival and Event Association Dublin community and to that end members Training Programs International Special Events Council of Dublin City Council and/or the City Manager What’s more, the City of Dublin encourages International Special Events Society – or their designees are involved in numerous volunteer commitment in leadership roles and Leadership Dublin community events in either a participatory to that end, a number of our employees are Learning Resources Network or ceremonial capacity. This level of engage- involved with Dublin and Greater Columbus Meeting Planners International ment extends to the executive directors of the organizations, festivals and events in leader- National Association of Sports Commissions Dublin Arts Council, Chamber of Commerce ship, committee and board roles. National Association of Volunteer Programs in Local Government National Institute for Recreation Inclusion National Points of Light Institute/Hands On Network

42 Section 3 » City/Government Support of Festivals and Events Section 3 » City/Government Support of Festivals and Events 43 Section 4 » Non-Governmental Community Support of Festivals and Events Volunteer Involvement Community Volunteerism Sponsorship Support Council (DAC) through the corporate support time. “When we created the Memorial Tourna- 2013 Presidents Cup, the local, national and Volunteer Resources now collects community- of Cardinal Health, Fifth Third Bank, IGS Energy, ment 35 years ago, we did so with Central Ohio international media spotlight will shine wide volunteer needs to share with its entire Standley Law Group LLP, and Porter, Wright, in mind,” he said. “It was our way of bringing brightly on Dublin, Greater Columbus and Citizen involvement is a hallmark of a commu- The City of Dublin has been successful in database on a monthly basis. The results of Morris and Arthur LLP. The series’ media part- world-class golf to our hometown and to the the State of Ohio. nity. The higher the engagement, the greater granting sponsorships and in securing spon- community volunteerism have been impres- ners are CW Columbus, WCBE. passionate fans of our state. There is a com- the opportunity to come together to solve sorships. Annually, the total of local, national sive, providing referrals for local festivals monality and a commitment to excellence be- Appendix L – Media Outlets issues and create innovative strategies for an and international businesses and organiza- and events as well as agencies such as The Radio and ThisWeek Newspapers. The event is tween Nationwide Insurance and the Memorial energetic community. tions exceeds $1 million for the City of Dub- Welcome Warehouse of Dublin, The Dublin further supported by in-kind contributions of Tournament.” lin’s three signature events – St. Patrick’s Day Chamber of Commerce Food Pantry, Ohio Miracle League, Dublin Arts services from City of Dublin. Overall, the DAC City of Service Initiative Parade, Independence Day and the Dublin Council and more. Many of these agencies, in is supported in part by an annual endowment The Dublin Chamber of Commerce is the Dublin, Ohio is one of 17 founding cities in the Irish Festival. Dublin’s Event Marketing Admin- Media Support turn, plan local community festivals as well as from the City of Dublin’s hotel/motel tax, the largest suburban chamber in the State of country – and the first in the state of Ohio - to istrator collaborates with Dublin’s Economic fundraising and recognition events. Further, Ohio Arts Council, the National Endowment The Greater Columbus Region has extensive Ohio. It has a long history of supporting launch a “City of Service” initiative. The initia- Development Department in building rela- the City partners with Leadership Dublin to for the Arts and contributions from individuals, media outlets – with many geared toward the City’s festivals and events. The Chamber tive focuses on greater utilization of volunteer tionships and identifying relevant marketing host an annual “Leadership and Volunteer corporations and foundations. specific audiences. The City of Dublin depart- connects the business community with resources to solve community needs. All area opportunities within and beyond Dublin. The Expo,” to match volunteers with area organiza- ments of Community Relations and Events the City’s events through marketing and nonprofit organizations and several citizen quality of Dublin’s events and the demograph- tions and agencies. An example on another level is the decision of Administration and the media/marketing arm involving sub-groups such as the Chamber’s focus groups created a blueprint for a plan of ics of our guests coupled with our creative and Nationwide Insurance to sponsor the Memo- of the Dublin Convention and Visitors Bureau NextGen Dublin Young Professionals Orga- greater connectivity and volunteer resources hard-hitting media plans combine to create Corporate Volunteerism rial Tournament. In 2011, Nationwide began a keep comprehensive lists of and develop rel- nization. Dublin Chamber of Commerce ex- in Dublin. packages with far-reaching benefits for our The City of Dublin draws hundreds of volun- six-year agreement with the Memorial. Joining evant relationships with representatives from ecutives and member businesses have had sponsors. In addition, Dublin’s community teers for most of our festivals, events and activ- Farmers Insurance, which took over as the title all over Ohio and especially within the Colum- leadership roles in growing and planning All Agency Summit events also are successful in securing in-kind ities through nurtured relationships with area sponsor of the San Diego tour event earlier in bus region. Examples of media support can be the City’s signature events and festivals, In 2009, the Volunteer Resources Depart- contributions and media support. businesses. Iconic businesses such as Cardinal 2011, Nationwide became the second insur- found in Section 2 as well as Appendix A, B, C. as well as serving as event sponsors and ment hosted the first-ever gathering of all Health, Ashland and the Wendy’s Company – ance company in seven months to assume the grand marshals. The Chamber recognizes Dublin and Dublin area agencies who utilize Appendix K - Sponsorships as well as hundreds of small to medium sized sponsorship of a tour event in the city in which The relationships between the Dublin Irish the value of the City’s events as assets to the volunteers as a part of their service strategy. businesses – work in tandem with the City’s it has corporate headquarters. Festival and the Memorial Tournament and business community. Twenty-eight agencies were represented and As an example, the annual DAC Sundays at Volunteer Administrator to secure, train and the local CBS affiliate WBNS 10TV are model the group continues to meet on a regular basis Scioto summer concert series is provided as a retain a valuable volunteer force. Jack Nicklaus said he was pleased to have a examples of media support at its finest. And, to help community-wide cross referral of ser- free gift to the community by the Dublin Arts significant local sponsorship tie in for the first as Muirfield Village Golf Club prepares for the vice needs, opportunities, issues and capacity building.

44 Section 4 » Non-Governmental Community Support of Festivals and Events Section 4 » Non-Governmental Community Support of Festivals and Events 45 Convention & Visitors Civic Organizations of entertainment, shopping, dining, art and Organizations to Assist a “Dublin Discount Sheet” that is available on nity event producers in the best and most cur- culture. The HDBA is committed to creating a the Bureau’s website. The Bureau also offers a rent direction. As a member of the Columbus Bureau Support unique and memorable experience for all who Individuals with summer-long campaign offering Kids Eat Free Special Events Council, Dublin’s Event Manager A dynamic club of 125+ Dublin community visit Historic Dublin. Enhancing the “Irish is an Disabilities coupons to area restaurants. shares and learns about resources from the The Dublin Convention & Visitors Bureau and business professionals, the local Rotary Attitude” brand – HDBA sponsors a monthly most active event presenters in the area. was established in 1988 with the mission of club commits annually to supporting Dublin’s Slainte (Slon-cha) the third Thursday from May Dublin’s compliance with laws and regulations Appendix N - DCVB Special Incentives “identifying and pursuing opportunities to events through volunteers and leadership. through September. Slainte Thursdays feature Dublin’s Events Administration team will attract, service and retain overnight visitors.” Rotarians and guest volunteers marshal the St. to provide an accessible and a safe environ- a variety of experiences from music and arts to In addition, Dublin Schools has worked refer event organizers and promoters to IFEA The organization is the sales and marketing Patrick’s Day and Independence Day parades, ment for people with disabilities is paramount. casual shopping and upscale dining. In 2012, cooperatively with the City of Dublin and the members, sponsors and supporters whenever organization charged with selling Dublin, Ohio provide shuttle drivers for the Memorial However, the compassion and professionalism HDBA launched “Slainte – Special Edition” Dublin Convention and Visitors Bureau in de- possible. Our longevity as members and our as a travel destination. Although the DCVB Tournament and organize, lead and staff the demonstrated by City employees and commu- the Thursday of the Memorial Tournament veloping unique pricing structures relative to consistent conference attendance has pro- is a private non-profit organization, it works beverage distribution for the entire Irish Festi- nity volunteers for people with special needs drawing visitors and patrons to the District for the specific request. And often times perform- vided the City of Dublin employees with a very closely with the City of Dublin and other val weekend. is a point of pride for our community. The City music, beer tastings and dining. Historic Dis- ing arts centers, city parks and corporate parks chance to support seasoned exhibitors as well key stakeholders in the community. It utilizes departments of Events Administration, Volun- trict business owners added value to the event are available at a no cost or reduced cost for as have faith in the first-time or new exhibitors a multifaceted marketing effort to promote In addition, the Kiwanis plan the annual Easter teer Resources, Risk Management, Recreation with special promotions and VIP parties. non-profit events. because of their association with IFEA. the City of Dublin’s numerous events with the Egg Hunt as well as Dublin’s longest running Services and Building Standards pool knowl- goal of attracting out-of-town visitors. Several event, the Frog Jump Festival. The Lion’s Club edge and resources from their involvement Sports Commissions with local organizations as well as county and Prime Example: The City of Dublin has been marketing tools are utilized by the Bureau has presented the Pancake Breakfast to kick- Access to Industry working with the professionals at Zambelli to promote events and the destination, such off the St. Patrick’s Day Parade activities. And state agencies. They assess new venues and Suppliers in Local revisit seasoned sites to ensure that the guest Fireworks for more than two decades to pres- as collateral materials, website, social media the number of races, runs and mini marathons A function within the Dublin Convention and Market ent the annual Independence Day Firework tools, sales personnel and advertising cam- to benefit local causes is impressive. Visitors Bureau is to market the City as a sports experience is a positive one. Sign language at concerts, complimentary wheel chairs as well Display. Dublin’s show receives rave reviews paigns. destination. The Bureau has a staff person every year and rivals that of metropolitan as golf cart transportation throughout the fes- Professional event suppliers are readily avail- Downtown Association - whose sole responsibility is to serve as a sports Columbus’ Red, White & Boom. The Bureau is accredited through the Destina- commission and maintain current athletic tival grounds are some of the services offered. able in the Greater Columbus market. Through tion Marketing Accreditation Program (DMAP). Historic Dublin Business events and attract new events to Dublin. developed relationships within Dublin as well In earning the DMAP accreditation, conven- Association Recent successes in attracting new events Special Incentives/ as throughout the region, area event planners Local Event tion and visitors bureaus communicate to their have included the Can-Am Police Fire Games, serve as a valuable resource to each other in Cooperatives, Discounts Provided to researching and determining the best options community, buyers and potential visitors that The Historic Dublin Business Association United States Australian Rules Football Na- Festivals and Events by for specific needs. Often, organizations who Educational Institution their CVB has attained a significant measure of (HDBA) is a not-for-profit organization tional Championship and others. The Bureau are creating first time events in Dublin will Support excellence. There are only 139 CVBs worldwide comprised of business and property own- collaborates with many other local entities to Local Venues seek guidance from the City of Dublin Event that have achieved accreditation. ers working together to promote business attract these events, such as the City of Dublin Administration team. In addition, event liai- Not applicable prosperity and to preserve and enhance the and the Dublin City Schools. The Dublin Convention and Visitors Bureau sons from departments such as Police, Streets Appendix M - DCVB Marketing Plan integrity of the Historic District – the center works with the Dublin hospitality industry to & Utilities and Parks lend their expertise and provide incentives and discounts to visitors. share their experiences to help guide commu- Annually, the Bureau creates and distributes

46 Section 4 » Non-Governmental Community Support of Festivals and Events Section 4 » Non-Governmental Community Support of Festivals and Events 47 Section 5 » Leveraging ‘Community Capital’ Created by Festivals & Events Community Branding & statement that visitors will come to associate With the new brand and its related campaigns Enhancing Exposure Dublin Art in Public Places Sundays at Scioto Summer Concert with Dublin. The positioning line -- Irish is an in place, the Bureau continues to aggressively Award-winning Dublin Art in Public Places Series Promoting Tourism Attitude -- makes use of the “Irish” equity that promote Dublin as a great destination for to the Arts program that includes large-scale commis- The popular outdoor concert series is now exists in the Dublin name, leverages Dublin’s visitors…a destination with Irish Attitude. sioned works, on-loan programs and River- in its 29th year, providing an array of central The Dublin Convention & Visitors Bureau position as a leader in Irish tourism and pro- The Dublin Arts Council engages the commu- boxes™, small-scale commissioned works that Ohio and regional musicians onstage in helped create and currently utilizes a destina- motes the idea that you don’t have to be Irish Appendix O – DCVB Brand Launch nity, cultivates creativity and fosters life-long offer unique opportunities for education and the outdoor amphitheatre at scenic Scioto tion brand that positions Dublin as a unique to enjoy Irish fun. learning through the arts. Dublin Arts Council discovery in Dublin’s parks. The Dublin Art in Park. The free concert series takes place for meeting, leisure, sports and group destination began in 1983 as an ad-hoc committee to Public Places program is now available via a eight consecutive Sunday evenings in June while creating competitive advantages. Dub- The City’s destination brand identity didn’t just bring the Columbus Symphony Orchestra to cell phone tour, featuring interviews with the and July from 7:00 to 8:30 p.m. each week. lin’s destination brand positioning statement happen; it was guided and formed by months the dedication of Scioto Park. The success of artists about their inspiration and process for Guests are encouraged to bring lawn chairs, is the part of the brand identity that is actively of market research. The research component this activity encouraged the committee to creating commissioned artwork as part of this blankets and picnic dinners. communicated to its target audiences. The was the DNA of the brand effort that enabled form the Dublin Arts Council. noted collection of more than 70 sculptural brand positioning statement is as follows: For the Bureau to create the optimum brand The City’s destination elements. Community Arts Grants people who want to reward themselves and position and the ideal creative message to Dublin Arts Council administers the interna- The DAC supports local creativity by award- their family with a little extra recreation, Dub- positively influence visitors. Key insights were brand identity didn’t tionally recognized Dublin Art in Public Places Ripple Effect ing grants to community arts organizations lin is a worldly small town destination near gathered from the research, such as: Dublin’s just happen; it was program, curates an on-site year-round Visual Designed to encourage ongoing exploration such as Dublin Area Art League and the Columbus, Ohio distinguished by a passionate name is an asset that immediately conjures up Arts Series in the only gallery of its kind in of the Scioto River, Ripple Event is currently Dublin Singers. connection to all things Irish and golf so no strong Irish associations – so much that visitors guided and formed by Dublin, hosts classes and workshops for all offering the fourth installment of a site-specific matter what you do – it’s world-class fun. say they want more; Dublin excels in attract- ages, hosts summer ARTcamps for children, original contemporary dance project in collab- Funding for the Arts ing business travelers, people seeking Irish months of market and further supports the community through oration with OhioDance, The Ohio State Uni- Dublin Arts Council is a nonprofit organiza- Drawn from the brand positioning statement excitement and golfers; The entire community annual Community Arts Grants to Dublin- versity and the Ohio Department of Education. tion, supported in part by an annual endow- and at the heart of the new brand is a logo uses its name as an excuse for celebration; The research. based nonprofit arts organizations. The 2012 project is titled “Stream.” Rehearsals ment from the City of Dublin’s hotel/motel and positioning line. This is the expression of biggest draws – Memorial Tournament, Irish and performances will be live-streamed online tax and the Ohio Arts Council. DAC is further the brand and is the tip of the iceberg when it Festival, etc. – do not sustain tourism for an Visual Arts Series for world-wide access. supported by the National Endowment for comes to branding. It is the catchy phrase or entire year. Year-long Visual Arts Series of 8-10 gallery the Arts, contributions from individuals, exhibitions, featuring local, regional and inter- corporations and foundations, fundraising national artists in the only gallery of its kind in events, membership and in-kind contribu- Dublin. tions.

48 Section 5 » Leveraging ‘Community Capital’ Created by Festivals & Events Section 5 » Leveraging ‘Community Capital’ Created by Festivals & Events 49 USA – Only City in the World to Host – the Me- to have grassroots organizations comprised of drivers off the road by providing them with a Corporate Recruiting Out-of-Market Media morial Tournament, Ryder Cup, Solheim Cup, Creating Highly Visible concerned and passionate community lead- safe ride home. The City of Dublin is the only Efforts/Relocation Coverage Presidents Cup). Public Relations ers/volunteers who have dedicated countless government agency to commit financial and Packets and Campaigns for City hours to this cause. Dublin City Council passed promotional resources and today the Central Information Events in Dublin generate extensive out- The Dublin Irish Festival also is a feather in Facilities and Services a Social Host Ordinance in 2009 to strengthen Ohio Safe Ride program includes events such as of-market media coverage. Whether it’s the Dublin’s cap of national and international the existing social host law and adult conse- the Memorial Tournament and the Dublin Irish Dublin’s events – in particular the Memorial international media covering the Memorial media exposure. In 2011, Delta Sky Magazine quences pertaining to underage drinking. The Festival. Tournament or an AP photographer capturing reached 4.7 million readers with a festival Walk to Ireland/Healthy Dublin Social Host Task Force comprised of City Coun- Tournament – are prime venues for Economic Recognizing the value of its greatest asset Development business attraction and reten- the ultimate photo of an athletic amphibian photo and caption, “Be Irish for a day at the cil representatives, Dublin City School district Dublin City Council has committed $2,500 the crossing the finish line at the Frog Jump, Dub- second largest Irish festival of its kind.” Lo- – people, the City of Dublin overhauled its officials, Dublin Division of Police, City staff last two years to support the program and to tion. The City-sponsored villa at the Memorial employee health care in 2011 – empowering Tournament and the Celtic Rock Club at the lin is fortunate to receive statewide, national cally, regionally and globally the Festival story and community leaders, promote consistent purchase vouchers for Dublin events. In addi- and international exposure that results in a reached an increasing number of people. A and incentivizing employees to make healthy messages and continued awareness through a tion, Dublin’s Community Relations department Irish Festival provide an opportunity to host choices through a “consumer-driven health prospective business leaders and nurture spike of community awareness, travel and 2010 Festival goal to extend the reach and multi-media and grassroots PR campaign. Our works with the Dublin Police to initiate ongo- tourism and ultimately economic impact. frequency of messaging through the further care plan.” The employee plan, Healthy by community outreach efforts are increased the ing community awareness campaigns, media relationships with existing Dublin businesses. Choice, provides incentives for employees Dublin’s 3,000 businesses benefit from the expansion of social media efforts and engag- weeks leading up to special events. announcements and more. At the 2012 Dublin Exposure of the Memorial Tournament ing guests with real-time information was suc- including free recreation center memberships Irish Festival, beverage servers and safety per- brand awareness and economic impact of the and programs, tools, resources and support City’s world-class events. includes television coverage through CBS cessfully achieved; the goal continued in 2011. Central Ohio Safe Ride Taxi sonnel were given a total of 500 vouchers and Sports and the Golf Channel including 34 Some examples include: to improve their overall health and wellness. Voucher Program were encouraged to distribute as many as pos- hours of television coverage (21 hours live) in An example of one program is “Dublin Walks Impaired driving is one of America’s deadliest sible during the three day event. Beverage serv- • Nearly six million Facebook impressions Familiarization Tours 225 countries and territories. More than 100 to Ireland.”The goal of this program is to crimes. It’s not just a problem nationally; it is ers and key volunteers wore stickers that read: between July 4 - August 6 reporters from outside Ohio and throughout simulate walking the distance from Dublin, also a great concern in central Ohio including Ask Me How You Can Get a Safe Ride Home and The Dublin Convention and Visitors Bureau the world report on the Memorial Tournament • The Festival was #10 on Google’s Hot Search- OH to Dublin, Ireland. The four week program Dublin. Statistics show that most fatal and signs were posted at beverage locations. hosts familiarization trips throughout the year using Dublin, OH as the dateline. The City of es on Friday, August 6 encourages employees to walk the 3456-mile injury traffic related crashes in our community hosting meeting planners, group travel plan- distance from Ohio to Ireland. The program occur during the evening, on weekends and How It Works. Safe Ride vouchers are worth Dublin maximizes the opportunity with these • Visits to DublinIrishFestival.org were up ners, athletic event organizers and other key also encourages employee collaboration and around holidays. This is directly related to $10.00 toward a taxi ride home. Establishments national and international reporters by having nearly 17 percent over last year decision-makers determining the best place to a presence in the media room via a table of team building – another benefit of a healthy more impaired drivers on the road. The deci- purchase vouchers and distribute them to their host their event. The Bureau also hosts Media information and periodic visits by our commu- • Twitter followers of the Festival number workforce – and provides an opportunity for sion to operate a vehicle when impaired can patrons who have been drinking and should Familiarization Trips in hopes of generating nication officers, creating web pages specifi- nearly 5,000 & more than 9,000 Facebook fans all City employees and their families to capture quickly turn a fun outing or special celebration not get behind the wheel. Patrons can then use positive media coverage on the City of Dublin cally designed for interest of international the Dublin Irish Festival spirit. into a time of tragedy. the vouchers as cash with any Taxi Company as a great destination. reporters, sponsoring the media dinner in our Online impressions in the Columbus Dispatch, Participating in the Safe Ride program. Estab- hospitality villa and distributing a premium to Alive! and dispatch.com for six weeks prior to Social Host Law Campaign To address this problem the Central Ohio Safe lishments can distribute vouchers all year- the reporters (in 2011 a Dublin.Ohio.USA ball the Festival totaled 1.47 million. Usatoday.com Underage drinking is unhealthy, unsafe and il- Ride Advisory Council partnered with local round or reserve them for special occasions. cap; in 2012 a t-shirt that stated Dublin Ohio impressions numbered 17.9 million. legal. The City of Dublin collaborates with local pubs and restaurants to create the Safe Ride organizations to prevent underage drinking taxi voucher program – keeping impaired Appendix P – Central Ohio Safe Ride Program in the Dublin community. The City is fortunate

50 Section 5 » Leveraging ‘Community Capital’ Created by Festivals & Events Section 5 » Leveraging ‘Community Capital’ Created by Festivals & Events 51 In the early 1900s, the townspeople gathered in our community together,” said former Mayor “building a sense of community” by providing has become increasingly dedicated to its wide Children’s Hospital, expanding the over Encouraging for Saturday night outdoor movies (projected Chuck Kranstuber in an interview regarding direction, inspiration and financial resources green initiative by finding and implementing 35-year history of advancing pediatric care in Community Bonding, on a sheet) at the corner of Bridge and High Dublin in the early 90s. through the annual goal setting and budget new ways to make the festival more envi- central Ohio. Many efforts directly support this Participation, and streets. These community “social events” processes. The operating budget for the City ronmentally friendly. In 2011 reusable mugs important alliance defining the Tournament’s Celebration expanded and oftentimes included vaude- Over the past two decades, Dublin City of Dublin Events Administration Department were sold and all beer cups were recyclable. philanthropic focus, but unique and successful ville acts such as a magician, Native American Council has “formalized” their support of alone is $2,414,690 which is funded through Throughout the weekend, nearly 3.5 tons relationships also exist with Fore Hope, James Ahead, people of Dublin! Chiefs from Oklahoma, or Harry the Great and Dublin’s hotel/motel tax. And, today, the City, of trash was recycled. In addition, compost- Cancer Hospital and Solove Research Institute, Your past has been glorious, his wrestling bears. In the 1940s, newly formed the schools and the community combine to ing was introduced in multiple locations and Wolfe Associates, The First Tee, Central Ohio Your future knows no bounds. civic groups and veterans organizations intro- present nearly 500 festivals, events, concerts, totaled nearly 1.4 tons of food and other ma- Junior Golf Association, Shriners, Lions Club The new horizons are broad, ever widening. duced the annual Dublin Jubilee and Street ceremonies and activities annually. terials. Green efforts resulted in more than 35 and many more. More than $19 million has They are yours to conquer; and conquer them you shall. Carnivals. A full page ad in the neighboring percent of festival trash being diverted from been raised over the Tournament’s history with community newspaper proclaimed “The Wel- The Dublin Creating Legacies and landfills. Finally approximately 850 people a continued focus for growth. From the vantage point of the 21st Century, come Mat is Out at Dublin.” Images Beyond the rode their bikes to the festival reducing the the words seem almost prophetic. They first Foundation’s carbon footprint and promoting health and the Memorial Tournament Neonatal appeared in 1960 in the program for Dublin’s And it’s been that way ever since. Event wellness. Intensive Care Unit. Designated in 2006 as Sesquicentennial Celebration, a weeklong Emerald Celebration the Memorial Tournament NICU, the Tourna- A Legacy of Sustainability smorgasbord of activities from June 8 – June With a genuine respect for the past and a The Franklin County Solid Waste Authority ment is proud of this family-centered environ- Sustainability is a core belief that we act on 15 to observe the founding of Dublin in 1810. watchful eye on the future, the City Councils The Emerald Celebration is the Dublin and the Memorial Tournament have launched ment that provides the finest medical care for every day in the City of Dublin. With the sup- Thus began the era of growth and change by in the 80s and early 90s introduced more ideas Foundation’s largest fundraiser, enabling a partnership to create a sustainability plan, premature and sick infants. The NICU is one of port of our employees, volunteers, attendees celebrating history and heritage. that would change the dynamics of commu- complete an on-site audit, and develop event- the largest neonatal networks in the country nity participation and celebration. the group to carry on its mission to “support and vendors, we are doing our part to improve specific sustainability initiatives. As they move and was ranked by U.S. News and World Report the community and its non-profit organiza- our environmental performance, community Dublin in the 1960s personified small town forward they plan to gather data, monitor as one of “America’s Best” in Neonatal Care and stewardship and engagement while also de- Americana – close knit, hardworking and “Dublin is such a new community that we tions by raising, investing, and dispersing progress and communicate the success and Services. Rigorously trained neonatologists, livering a fun and memorable experience for fiercely protective of her own. It is said that the don’t have some of the traditions of a Bexley funds for the betterment of the Dublin value of the program to sponsors, suppliers, advanced practice nurses and therapists utilize our guests. The goal of the City of Dublin is to 500+ residents at the time were content with or Upper Arlington. That’s why Council focuses exhibitors and attendees. an interdisciplinary care approach to diagnose community.” The Dublin Foundation has weave sustainability initiatives into the fabric change and made peace with what they saw on building community with the new Dublin and treat patients suffering from complex birth dispersed more than $375,000 in support of all our events, festivals, activities – as well as coming and looked forward to the opportu- Community Recreation Center, the bike path The Memorial, more than just defects, respiratory distress and metabolic all Dublin programs and services. nities. Dublin’s population in 1970 was 681; system, the parks and green space and the of arts and cultural endeavors, community a Tournament diseases. by 1990 it was 16,366. And Dublin had only Fourth of July Celebration. It’s important to us services, historic preservation, recreation The Memorial Tournament’s benevolence to develop a quality of life that brings people The efforts at the annual Dublin Irish Festival starts with the Nicklaus Children’s Health Legends Luncheon. A unique fundraiser, the begun its transformation and expansion. and more. For 30 years, a determined group are a great example. Since 2008, the festival Care Foundation and its alliance with Nation- Legends Luncheon features a conversation with of women have led this charge. It is perhaps the most respected community example of bonding, participation and celebration.

52 Section 5 » Leveraging ‘Community Capital’ Created by Festivals & Events Section 5 » Leveraging ‘Community Capital’ Created by Festivals & Events 53 the Memorial Tournament Host and Founder tion, but who also advise on player invita- extracurricular achievements. Jack Nicklaus and a distinguished guest within tions and the conduct of the event generally. The Grand Leprechaun Tradition golf. The Nicklaus Youth Spirit Award is also Memorial Park is located on the grounds of Since 1984, a resident has been named Grand presented honoring a person or persons in the Muirfield Village Golf Club and has bronze Leprechaun to lead the St. Patrick’s Day Pa- community who demonstrate a strong driv- plaques of the honorees. Four-time major rade. The individuals who have been selected ing spirit, optimistic outlook and a tenacious winner and four-decade competitor Raymond to receive this honor consist of a veritable conviction for Nationwide Children’s Hospital. Floyd will be the honoree for the 2013 Memo- Who’s Who of Dublin. A sash, sewn by Leona More than $500,000 was raised in the first rial Tournament Jones and signed by past Grand Leprechauns, two years of this event. The City of Dublin is a has been passed to each new Leprechaun. sponsor of this event. Jack Nicklaus Art Sculpture The sash, along with the top hat worn by Joe The Dublin Arts Council and the City of Dublin Dixon when he met the Lord Mayor of Dublin, Bears for Children’s Campaign. Since 1996, commissioned Chicago artists Jeffrey Varilla Ireland in 1975, has been worn by every Grand more than $1 million has been generated and Anna Koh-Varilla to create a tribute to Jack Leprechaun since. through the sale of a limited edition collectible Nicklaus in recognition of the contributions he stuffed bear. The Bears for Children’s Cam- made to the community of Dublin. The sculp- paign benefits the Nicklaus Children’s Health ture that was created is larger than life size and Convention Marketing Care Foundation and Nationwide Children’s shows Jack Nicklaus as a senior master golfer Hospital alliance. with a young boy. This illustrates the character Highlighting or of Jack Nicklaus as the golf master, teacher, Developing Underused role model, and mentor. The bronze sculpture Venues or Sections of Memorial Park at Muirfield is located in the median of Avery Road and Village Golf Club Muirfield Drive at Brand Road which is just the Community The Memorial Tournament is themed each south of Muirfield Village. Not applicable year around a person, living or dead, who has contributed to the game of golf. This was Jack Dublin Irish Festival Scholarship Nicklaus’ idea as a contribution to perpetu- Proceeds from the Emerald Club at the Dublin ating achievements of the game’s greatest Irish Festival have supported an annual individuals. The honoree is selected by the scholarship fund. Each year, two recipients Captain’s Club, a group of statesmen who act are recognized for their outstanding festival independently of the tournament organiza- contributions as well as their academic and

54 Section 5 » Leveraging ‘Community Capital’ Created by Festivals & Events Section 5 » Leveraging ‘Community Capital’ Created by Festivals & Events 55 Section 6 » Extra Credit

Dublin Special Events DCVB seeking and The Dublin Convention & Visitors Bureau cre- Sharing o’ the Green at Beverage Server Council ates numerous packages throughout the year the Dublin Irish Festival Training attracting new events, to attract visitors to the City and to its many packaging zoo and golf events during the year. One such partner that The Dublin Special Events Council is an orga- with existing events the Bureau works closely with is the Columbus The spirit of giving is alive and well throughout It is the intent of the City of Dublin and the nization that was created under the Dublin Zoo & Aquarium, recently named the number the weekend of the Dublin Irish Festival. Schol- Irish Festival to ensure that patrons are able Convention and Visitors Bureau to oversee and one Zoo in the United States by the USA Travel arship awards and food pantry donations are to enjoy alcoholic beverages in a safe and run the 2010 Can-Am Police Fire Games. The One of the key functions of the Dublin Guide. The Bureau creates a variety of pack- plentiful but the one program that has proven responsible manner. It is also our intent to organization is still active works closely with Convention and Visitors Bureau is to attract ages that combines the Zoo and Dublin’s two to be a homerun is the Sharing O’ the Green. ensure that beverage servers know and the CVB to attract future events. new events to the City of Dublin. The Bureau signature events – The Memorial Tournament Sharing O’ the Green helps fill the coffers of understand the laws – especially since the oversees the bid process that is included to and The Dublin Irish Festival. These packages Irish based and Dublin community groups. Dublin Irish Festival is presented by the City CFEE attract new events but usually collaborates are marketed year-round and attract visitors After all is said and done, it essentially allows of Dublin, a local government agency. The with various Dublin organizations, including from across the Midwest. certain community groups to take shifts and City of Dublin greatly appreciates the role of the City of Dublin and the Dublin City Schools. work the festival to receive a percentage of the beverage servers and goes to great lengths Sandra Puskarcik is a current CFEE candidate One such example is the Bureau’s success in festival pot. to educate all servers on the significance and is expected to complete the process in the securing the United States Australian Rules of their roles - as well as possible conse- fourth quarter of 2012. Football National Championship to Dublin in Today, more than 30 organizations represent- quences. With the opportunity to raise 2014. Securing the event was collaboration ing 1,500 people participate in the “giving funds comes great responsibility. Dublin between the City and the Bureau. program.” Last year, over $103,000 was raised Police stress to servers that they can be held to support local athletic, arts and community criminally and civilly liable for negligent programs like the Dublin Counseling Center, behavior. Bishop Watterson Athletic Association, Dublin Women’s Philanthropic Club and the Shamrock Appendix R - Beverage Server Training Club. Program

In 2012, more than $102,000 was returned to the community through the program. Since its inception in 1999, the program has raised more than $1-million dollars.

Appendix Q - Sharing o’ the Green

56 Section 6 » Extra Credit Section 6 » Extra Credits 57