50 YEARS OF BOND FILMS James Bond, code name 007, is a fictional character created in 1953 by Ian Fleming, who featured him in 12 novels and two short story collections. Six other authors also wrote authorised Bond novels after Fleming's death in 1964. Here is a look at the James Bond phenomenon ahead of Global James Bond Day on Friday, which marks 50 years since the premiere of the first 007 movie Dr. No. The 23rd movie Skyfall will hit theatres a few weeks from now

Daniel Craig poses with Berenice Marlohe (left) and WHO PLAYED BOND? Naomie Harris while launching the start of | Skyfall is DANIEL CRAIG'S third Bond production of the new James Bond film SkyFall film. Earlier, he starred in Casino in London Reuters Royale and Quantum of Solace | SEAN CONNERY starred in six Bond WHO'S JAMES BOND? movies, and the unofficial Never A peerless spy, notorious womaniser and masculine icon, Bond's tastes Say Never Again in 1983 have entered popular culture. He likes his cocktails "shaken, not stirred", | GEORGE LAZENBY starred in On Her and introduces himself as "Bond... James Bond". In a departure from tra- Majesty's Secret Service dition, in Skyfall, Bond (Daniel Craig) drinks Heineken beer, replacing the | ROGER MOORE starred in seven "shaken not stirred" martini. Justifying the $45-million deal with the James Bond films Dutch beer company, Craig said it helped finance the film | TIMOTHY DALTON starred in The Living Daylights and Licence To Kill THE FILMS BRANDS ASSOCIATED WITH BOND | PIERCE BROSNAN (four movies) is the The 22 official Bond Watches: Originally Rolex, but 007 has also only 007 actor to have been films, according to worn Seiko. Now, he wears Omega married to a Bond girl, Cassandra www.the- Cars: Bentley, Aston Martin, Lotus and BMW Harris, who starred in Roger numbers.com, have Moore's For Your Eyes Only so far amassed Drinks: Vodka (usually Smirnoff), Dom $5.1 billion at the Perignon champagne in the early films, | DAVID NIVEN, who died in 1983, box office worldwide. replaced in the 1970s with Bollinger. played the character in the spoof The most recent, original Casino Royale in 1967. Others: Sony Ericsson, 7Up, Avon, Ford, Agent 007 was also played on US Quantum of Solace, Heineken, Coca-Cola, etc are all in the television by Barry Nelson in 1954, grossed $600 million 007 act. Sources: Reuters; www.boxofficemojo.com; though the agent's name in that Dr No, the first film, www.screenhead.com; www.forbes.com; www.the- numbers.com/movies/series/JamesBond.php; case was "Jimmy Bond” grossed $60 million www.devinerealm.com; www.brandrepublic.com

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