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Analisis Semiotika Lirik Dan Visual Video Klip Musik “Lathi” Oleh Weird Genius Featuring Sara Fajira

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Analisis Semiotika Lirik Dan Visual Video Klip Musik “Lathi” Oleh Weird Genius Featuring Sara Fajira ANALISIS SEMIOTIKA LIRIK DAN VISUAL VIDEO KLIP MUSIK “LATHI” OLEH WEIRD GENIUS FEATURING SARA FAJIRA SKRIPSI Haridzar Muslim 160904080 Jurnalistik Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu politik Universitas Sumatera Utara Medan 2021 ANALISIS SEMIOTIKA LIRIK DAN VISUAL VIDEO KLIP MUSIK “LATHI” OLEH WEIRD GENIUS FEATURING SARA FAJIRA SKRIPSI Diajukan sebagai salah satu syarat untuk memperoleh gelar sarjana Program Strata 1 (S1) pada Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Sumatera Utara Haridzar Muslim 160904080 Jurnalistik Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu politik Universitas Sumatera Utara Medan 2021 UNIVERSITAS SUMATERA UTARA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK PROGRAM STUDI ILMU KOMUNIKASI LEMBAR PERSETUJUAN Skripsi ini disetujui untuk dipertahankan: Nama : HARIDZAR MUSLIM NIM : 160904080 Judul Skripsi : Analisis Semiotika Lirik dan Visual Video Klip Musik “Lathi” oleh Weird Genius featuring Sara Fajira ii LEMBAR PENGESAHAN Skripsi ini diajukan oleh: Nama : HARIDZAR MUSLIM NIM : 160904080 Program Studi : Ilmu Komunikasi Judul : Analisis Semiotika Lirik dan Visual Video Klip Musik “Lathi” oleh Weird Genius featuring Sara Fajira Telah berhasil dipertahankan di hadapan Dewan penguji dan diterima sebagai bagian persyaratan yang diperlukan untuk memperoleh gelar Sarjana Ilmu Komunikasi pada Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara. iii HALAMAN PERNYATAAN ORISINALITAS Skripsi ini adalah hasil karya saya sendiri, semua sumber baik yang dikutip maupun dirujuk telah saya cantumkan sumbernya dengan benar. Jika di kemudian hari saya terbukti melakukan pelanggaran (plagiat) maka saya bersedia diproses sesuai dengan hukum yang berlaku, iv KATA PENGANTAR Puji syukur alhamdulillah saya ucapkan kepada Allah Swt. Tuhan Yang Maha Esa karena atas berkat, izin dan rahmat-Nya saya dapat menyelesaikan skripsi ini yang berjudul “Analisis Semiotika Lirik dan Visual Video Klip Musik “Lathi” oleh Weird Genius featuring Sara Fajira”. Penulisan skripsi ini dilakukan dalam rangka memenuhi salah satu syarat untuk mencapai gelar Sarjana Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Sumatera Utara (USU). Skripsi ini dapat terselesaikan dengan niat dan usaha saya serta dukungan dari berbagai pihak di sekitar saya. Ucapan terima kasih khusus saya sampaikan kepada orang tua saya, yaitu “Papa” saya Heryadi dan “Mama” saya Elfira. Saya dapat memulai hingga menyelesaikan kuliah atas dukungan mereka seperti doa, motivasi, dana dan kesabaran yang selalu diberikan kepada saya dengan harapan saya dapat menambah pengetahuan dan kemampuan. Semoga saya dapat memberikan segala kebaikan kembali kepada orang tua saya. Saya menyadari bahwa tanpa bantuan, contoh, masukan dan kritikan dari berbagai pihak selama masa perkuliahan sampai pada penyusunan skripsi ini akan sangat sulit bagi saya untuk melalui semuanya. Pengalaman menggetarkan jiwa dengan sebutan masa kuliah yang tersimpan dalam kenangan saya. Oleh karena itu, saya mengucapkan terima kasih kepada: 1. Bapak Dr.Muryanto Amin, S.Sos, M.Si. selaku Rektor Universitas Sumatera Utara. 2. Bapak Drs. Hendra Harahap, M.Si., Ph.D selaku Dekan Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara. 3. Ibu Dra. Dewi Kurniawati, M.Si, Ph.D. selaku Ketua Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara. 4. Ibu Emilia Ramadhani, S.Sos, M.A. selaku Sekretaris Program Studi Ilmu Komunikasi FISIP USU dan Dosen Penasihat Akademik pengganti untuk saya dan melanjutkan kebaikan serta arahan dari Dosen Penasihat Akademik saya sebelumnya, yaitu Almarhumah Ibu Dra.Inon Beydha M.Si, Ph.D. v 5. Bapak Haris Wijaya, S.Sos, M.Comm. selaku dosen pembimbing skripsi saya dengan bimbingan, pengetahuan, candaan dan kebaikan beliau selalu menjadi pertemuan yang menyenangkan di dalam ataupun di luar kelas perkuliahan. 6. Ibu Yovita Sabarina Sitepu, S.Sos, M.Si. selaku dosen pembanding skripsi saya dengan bimbingan, pengetahuan, kritik dan saran serta kebaikan beliau selalu menjadi pertemuan yang menyenangkan di dalam ataupun di luar masa perkuliahan. 7. Seluruh Dosen Ilmu Komunikasi yang telah memberikan pengetahuan dan arahan selama masa perkuliahan. 8. Kak Maya dan Kak Yanti selaku pengurus Administrasi Program Studi Ilmu Komunikasi FISIP USU yang telah baik dan memberikan informasi dan bantuan tentang perkuliahan kepada saya. 9. Septy, Roby, Dicky, Iqbal, Raudha, Salsa, Miranda, Sarah, Iren, Yogi, Nur Annisa, Ritzka Intan, Tesa, Ricardo, Fikri, Michael, Suci dan Almarhumah Reekha sebagai teman-teman dekat saya yang mengisi ruang dan waktu saya selama masa perkuliahan dengan bantuan, candaan, dan kebaikan khususnya selama saya mengerjakan skripsi. 10. Dwi Harizki, Intan Sari, dan Kak Dewi Annisa yang telah menjadi teman diskusi selama saya mengerjakan skripsi. 11. Teman-teman angkatan 2016 yang belum saya sebutkan dan tidak mengurangi rasa terima kasih saya atas kehadiran kalian sehingga kita pernah dipertemukan dalam ruangan yang sama. Senang mengenal kalian semua. Akhir kata, saya mohon maaf jika skripsi ini memiliki kekurangan dan menjadi sebuah pembelajaran bagi saya untuk tidak mengulangi kesalahan yang sama. Harapan saya adalah penelitian ini dapat berguna bagi setiap pembacanya. vi HALAMAN PERNYATAAN PERSETUJUAN PUBLIKASI TUGAS AKHIR UNTUK KEPENTINGAN AKADEMIS Sebagai civitas akademika Universitas Sumatera Utara, saya yang bertanda tangan di bawah ini: Nama : HARIDZAR MUSLIM NIM : 160904080 Program Studi : Ilmu Komunikasi Fakultas : Ilmu Sosial dan Ilmu Politik Universitas : Universitas Sumatera Utara Jenis Karya : Skripsi Demi pengembangan ilmu pengetahuan, menyetujui untuk memberikan kepada Universitas Sumatera Utara Hak Bebas Royalti Non Eksklusif (Non Exclusive Royalty-Free Right) atas karya ilmiah saya yang berjudul: Analisis Semiotika Lirik dan Visual Video Klip Musik “Lathi” oleh Weird Genius featuring Sara Fajira beserta perangkat yang ada (jika diperlukan). Dengan Hak Bebas Royalti Noneksklusif ini Universitas Sumatera Utara berhak menyimpan, mengalihmedia/formatkan, mengelola dalam bentuk pangkalan data (database), merawat dan mempublikasikan tugas akhir saya tanpa meminta izin dari saya selama tetap mencantumkan nama saya sebagai penulis/pencipta dan sebagai pemilik Hak Cipta. Demikian pernyataan ini saya buat dengan sebenarnya. vii ABSTRAK Skripsi ini berisi penelitian mengenai pemaknaan lirik dan visual pada video klip musik “Lathi” oleh Weird Genius featuring Sara Fajira. Tujuan dalam penelitian ini adalah untuk mengetahui keterkaitan antara pemaknaan lirik dan visual dalam video klip tersebut. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif. Penelitian ini menggunakan analisis semiotika Roland Barthes berupa signifikasi dua tahap, yaitu denotasi dan konotasi. Makna konotasi tersebut dikaitkan dengan aspek budaya masyarakat sehingga peneliti akan menemukan mitos-mitos dalam lirik dan visual tersebut. Berdasarkan alur kisah serta tokoh maupun objek yang ditampilkan, peneliti membagi adegan-adegan pada video klip musik “Lathi” menjadi 8 (delapan) scene sebagai unit analisis. Hasil penelitian ini menemukan video klip musik “Lathi” mengisahkan tentang seorang wanita yang menjadi korban dalam hubungan yang tidak sehat (toxic relationship) dan perlawanannya untuk terlepas dari hubungan tersebut. Lirik dan visualnya memiliki keterkaitan satu sama lain namun tidak sepenuhnya. Lirik lagu tersebut bermakna seseorang yang berbuat salah akan mendapatkan karma tanpa menjelaskan bagaimana karma tersebut. Namun, visual video klip tersebut menampilkan balas dendam dari wanita yang menjadi korban sebagai bentuk karma. Lirik dan visual video klip musik tersebut juga memiliki keterkaitan karena masing-masing memiliki unsur gabungan antara budaya dari luar Indonesia dan budaya daerah Indonesia, yaitu Jawa. Kata Kunci: Pemaknaan, Video Klip Musik, Semiotika viii ABSTRACT This essay contains research on the meaning of the lyrics and visuals in the music video "Lathi" by Weird Genius featuring Sara Fajira. The purpose of this study is to determine the connection between the meaning of lyrics and visuals in that music video. The method used in this research is qualitative research methods. This study used Roland Barthes' semiotic analysis in the form of two-stage significance, which are denotation and connotation. The meaning of this connotation is related to the cultural aspects of society so that researchers will find myths in the lyrics and visuals. Based on the storyline as well as the characters and objects displayed, the researcher divides the scenes in the music video "Lathi" into 8 (eight) scenes as the unit of analysis. The results of this study found that the music video "Lathi" tells the story of a woman who becomes a victim in an unhealthy relationship (toxic relationship) and her resistance to being separated from that relationship. The lyrics and visuals are related to each other but not completely. The lyrics of the song mean someone who makes a mistake will get karma without explaining what kind of karma. However, the video clip visuals show the revenge of women who are victims as a form of karma. The lyrics and visuals also have a relationship because each of them has a combination of culture from outside Indonesia and the local culture of Indonesia, namely Java. Keywords: Signification, Music Video Clip, Semiotics ix DAFTAR ISI HALAMAN JUDUL .......................................................................................
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