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Marketing, Distribution, and Food Policy - Corinna Hawkes

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Marketing, Distribution, and Food Policy - Corinna Hawkes HNP DISCUSSION PAPER Public Disclosure Authorized Food Policy Options Preventing and Controlling Nutrition Related Non- Communicable Diseases About this series... Public Disclosure Authorized This series is produced by the Health, Nutrition, and Population Family (HNP) of the World Bank’s Human Development Network. The papers in this series aim to provide a vehicle for publishing preliminary and Report of a World Health Organization (WHO) and World Bank unpolished results on HNP topics to encourage discussion and debate. The findings, interpretations, and conclusions expressed in this paper Consultation are entirely those of the author(s) and should not be attributed in any manner to the World Bank, to its affiliated organizations or to members of its Board of Executive Directors or the countries they represent. Citation and the use of material presented in this series should take into account this provisional character. For free copies of papers in this series please contact the individual authors whose name appears on the paper. Enquiries about the series and submissions should be made directly to the Editor in Chief Alexander S. Preker ([email protected]) or HNP Advisory Service ([email protected], tel 202 473-2256, Public Disclosure Authorized fax 202 522-3234). For more information, see also www.worldbank.org/hnppublications. THE WORLD BANK 1818 H Street, NW Washington, DC USA 20433 Telephone: 202 477 1234 Facsimile: 202 477 6391 Public Disclosure Authorized Internet: www.worldbank.org E-mail: [email protected] November 20-21, 2002 FOOD POLICY OPTIONS Preventing and Controlling Nutrition Related Non-Communicable Diseases Report of a World Health Organization (WHO) and World Bank Consultation November 20-21, 2002 Health, Nutrition and Population (HNP) Discussion Paper This serie s is produced by the Health, Nutrition, and Population Family (HNP) of the World Bank's Human Development Network (HNP Discussion Paper). The papers in this series aim to provide a vehicle for publishing preliminary and unpolished results on HNP topics to encourage discussion and debate. The findings, interpretations, and conclusions expressed in this paper are entirely those of the author(s) and should not be attributed in any manner to the World Bank, to its affiliated organizations or to members of its Board of Executive Directors or the countries they represent. Citation and the use of material presented in this series should take into account this provisional character. For free copies of papers in this series please contact the individual authors whose name appears on the paper. Enquiries about the series and submissions should be made directly to the Editor in Chief. Submissions should have been previously reviewed and cleared by the sponsoring department which will bear the cost of publication. No additional reviews will be undertaken after submission. The sponsoring department and authors bear full responsibility for the quality of the technical contents and presentation of material in the series. Since the material will be published as presented, authors should submit an electronic copy in a predefined format as well as three camera-ready hard copies (copied front to back exactly as the author would like the final publication to appear). Rough drafts that do not meet minimum presentational standards may be returned to authors for more work before being accepted. The Editor in Chief of the series is Alexander S. Preker ([email protected]); For information regarding this and other World Bank publications, please contact the HNP Advisory Services ([email protected]) at: Tel (202) 473-2256; and Fax (202) 522-3234. ISBN 1-932126-79-1 © 2003 The International Bank for Reconstruction and Development / The World Bank 1818 H Street, NW Washington, DC 20433 All rights reserved. ii Health, Nutrition and Population (HNP) Discussion Paper Food Policy Options Preventing and Controlling Nutrition Related Non-Communicable Diseases World Health Organization (WHO)a and World Bankb Report of WHO and World Bank Consultation, World Bank, Washington DC, USA. November 20-21, 2002 Abstract: Although diet structure and activity throughout the developing world have shifted drastically over the past several decades, little is known about effective policies to influence the supply and demand for food to control the undesirable effects, such as obesity, heart disease and cancer, of those shifts. Two questions specifically need to be addressed: a) Are the traditional policy levers for crops and livestock still important and feasible options, considering the lastest developments in processing, distribution and marketing? b) What research should be done in the process of formulating an ‘Action Agenda’ over the longer term. The answer to question one, concerns ‘Traditional’ versus ‘New Policy Levers’, and includes: i) recognition of the limitations of conventional food policies; ii) demanding truth in advertising; iii) harnessing the influence of supermarkets and multinational corporations; iv) choosing realistic options to shift demand; v) addressing internal infrastructure; vi) using schools for targeted intervention. The second question concerns the needed research for an ‘Action Agenda’. There is a major need for longitudinal research to follow individuals and households in the way the China Health and Nutrition Survey does. Currently, few studies allow linkage of prices, diet, and health outcomes in any systematic manner that considers the timing of the changes. Details of the recommended research is outlined in the text. Keywords: Nutrition-related non-communicable diseases; food policy; capacity development. Disclaimer: The findings, interpretations and conclusions expressed in the paper are entirely those of the authors, and do not represent the views of the World Bank, its Executive Directors, or the countries they represent. Correspondence Details: Mildred McLachlan, Nutrition Advisor, the World Bank, Mail Stop G7- 701, 1818 H Street, N.W. Washington, DC 20433; Tel: (202) 473-5277; E-mail: [email protected] This report and the presentations are available on the following websites: http://www.worldbank.org/nutrition http://www.who.int/hpr/global.strategy.shtml iii iv Table of Contents FOREWORD................................................................................................................................. VII ACKNOWLEDGMENTS............................................................................................................... IX INTRODUCTION ........................................................................................................................... 1 PART 1: THE NUTRITION TRANSITION............................................................................... 3 The Nutrition Transition Underway in the Developing World - Barry Popkin.......................... 3 Animal Source Foods - Christopher Delgado............................................................................. 8 Redirecting the Nutrition Transition: What Can Food Policy Do? - Lawrence Haddad ......... 11 PART 2: OVERVIEW OF THE DYNAMIC SHIFTS IN PROCESSING, MARKETING AND DISTRIBUTION............................................................................................................................ 16 Multinational Food Companies and Developing Nations’ Diets - James Tillotson................. 16 Supermarkets and Nutrition in Developing Countries: Hypotheses and Emerging Evidence - Tom Reardon............................................................................................................................. 17 Marketing, Distribution, and Food Policy - Corinna Hawkes .................................................. 18 U.S. Food Policy - Marion Nestle............................................................................................. 19 PART 3: PANEL DISCUSSION - RESEARCH, PROGRAM, AND POLICY OPTIONS........ 21 Framework - Emmy Simmons .................................................................................................. 21 Products and Markets in Developing Countries - Christopher Delgado................................... 23 Case Studies: Fats and Oils, Fruits and Vegetables.................................................................. 25 CONCLUSIONS............................................................................................................................ 27 ANNEX A: BACKGROUND PAPER............................................................................................ 29 ANNEX B: BACKGROUND PAPER ............................................................................................ 49 ANNEX C :CONSULTATION AGENDA ..................................................................................... 77 ANNEX D : CONSULTATION PARTICIPANTS........................................................................ 79 v vi FOREWORD At the time of writing, millions of people, both in the industrial and developing worlds, are still malnourished or go to bed hungry. In the past, malnutrition was a term mainly associated with a lack of food, insufficient dietary diversity, and poor health care, that led to micronutrient deficiencies, wasting and stunting, and death. These are still the leading nutritional problems in large parts of the world. Yet, as more countries become industrialized, malnutrition due to diets containing too many calories and saturated fats, and more sedentary life styles, is increasing rapidly. The consequences are devastating, compromising
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