2020 DOWNTOWN WORKER and RESIDENT STUDY Conducted by HCP Associates on Behalf of Tampa Downtown Partnership

2020 DOWNTOWN WORKER AND RESIDENT STUDY Conducted by HCP Associates on Behalf of Tampa Downtown Partnership

Internal Review Background

• The Downtown Worker and Resident Study for the Tampa Downtown Partnership was established as a baseline study in 2008 • The study is conducted biennially, making this the seventh iteration • Results from prior years’ studies have given rise to enhanced accessibility to the river, waterfront dining, events in the parks, new museums and attractions, extended operating hours for transportation and merchants, full-service grocers, and more • As Tampa continues to grow and new developments arise, Tampa’s residents and workers were offered an opportunity to provide insight into the future of Downtown and what that they wish to see • With COVID-19 impacting residents and workers, respondents were also asked some questions specifically related to the effects Methodology • Two online surveys: historical content, relevant edits, and new questions

• Residents who also work in downtown are asked to complete the resident survey

• Monitor respondent location throughout time period survey was open

• Fielded November 2, 2020 – January 15, 2021

• Tampa Downtown Partnership created a robust distribution plan including pushing the survey out through the Monday Morning Memo, social media, paid media, having members spread the word, and more

Total Respondent Counts per Year 2008 2010 2012 2014 2016 2018 2020 Average Resident 219 541 429 631 441 624 1,064 627 Worker 1,075 809 731 1,036 618 566 812 807 DATA BY STAKEHOLDER GROUP 2020 Resident and Worker Study Results RESIDENTS Resident Demographics

Residents: How long have you Residents: How do you Residents: Select your age range. Workers: What is your lived in your current Greater identify? (n=767) (n=767) marital status? (n=761) Downtown Tampa residence? 0.65% 25% 23% (n=911) 21% 20% 20% 47% 20% 14% 50% 47% 36% 40% 46% 15% 11% 39% 30% 54% 20% 16% 10% 5% 10% 5% 0% Married Less than one 1-4 years 5 or more years 0% Single year Male Female Other Under 25 25 to 34 35 to 44 45 to 54 55 to 64 65 or older Divorced/Separated/Widowed

Residents: Do you have any Residents: In which income group Residents: What is the highest level of pets living in your does your household fall? (n=717) education you have completed? (n=761) residence? Select all that 24% 25% 21% apply. (n=429) 50% 44% 20% 18% 17% 45% 40% 35% 80% 68% 15% 35% 30% 60% 10% 10% 10% 25% 35% 40% 20% 14% 5% 15% 10% 20% 10% 3% 4% 0% 5% 0.39% 0% Under $50,000 to $100,000 $150,000 $200,000 $250,000 0% Dog(s) Cat(s) Other $50,000 $99,999 to to to or more Less Than High School Some Bachelor's Master's Other $149,999 $199,999 $249,999 High School Diploma or College Degree Degree or Equivalent Higher Resident Demographics: Trending

Residents Trending: Tenure Residents Trending: Age 70% 40% 60% 50% 35% 40% 30% 30% 20% 10% 25% 0% 2008 2010 2012 2014 2016 2018 2020

20% Less than one year 1-4 years 5 or more years

15% Residents Trending: Pets 10% 100%

5% 80% 60% 0% 40% Under 25 25-34 35-44 45-54 55-64 65+ 20% 0% 2008 2010 2012 2014 2016 2018 2020 2008 2010 2012 2014 2016 2018 2020

Dogs Cats Other Children Demographics

• Oldest child in household (18 years or younger) on average is 9.88 years old

Residents: How many children Residents: Select which of the following Resident: What school does your live with you in your residence? schools your child(ren) attends. (n=76) child attend: Other (n=65) 86% (n=766) 90% 60% 54% 80% 50% 70% 6% 60% 40% 9% 50% 30% 40% 20% 30% 15% 15% 7% 20% 10% 6% 1% 10% 5% 4% 3% 3% 0% 85% 0% Rampello K-8 Channelside Carlton Tampa Prep Other Downtown Academy of Academy Day Partnership Math and School Magnet Science None 1 2 or more School Tenure: Location

Residents: How long have you lived in your current Greater Downtown Tampa residence? 70%

60% 57% 56% 51% 50% 50% 47% 49%

40% 36% 35% 35% 33% 33%

30% 27% 24%

18% 20% 16% 14% 10% 10% 10%

0% Total Respondents Channel District (n=235) River Arts (n=204) Harbor Island (n=122) Downtown (n=105) Tampa Heights (n=72) (n=911)

Less than one year 1-4 years 5 or more years Age: Location

Residents: Age

35% 33% 32% 30% 30%

24% 25% 24% 23% 22% 21% 21% 20% 20% 20% 19% 20% 18% 17% 15% 16% 15% 15% 15% 15% 14% 11% 10% 10% 9% 7% 5% 4% 5% 3% 3% 2%

0% Total Respondents (n=767) Channel District (n=209) River Arts (n=176) Harbor Island (n=109) Downtown (n=78) Tampa Heights (n=60)

Under 25 25 to 34 35 to 44 45 to 54 55 to 64 65 or older Resident Location Residents: Select the location of your residence from the following Greater Downtown Tampa choices. (n=1,064) • Location analysis available with sample size large enough Channel District 23% Downtown River Arts 20% • Channel District Harbor Island 12% • Downtown River Arts Downtown Tampa 12% Tampa Heights 8% • Harbor Island University of Tampa 3% • Ridgewood Park 3% Downtown Tampa Hyde Park Spanishtown Creek 2% • Tampa Heights Davis Island 2% • Has a smaller sample size than other areas, so we North Hyde Park 2% caution to keep that in mind with the additional Historic Hyde Park 2% analysis Old West Tampa 1% Courier City 1% West Riverfront 1% Hyde Park Preservation 1% Encore 1% West River 0.5% Other 6%

0% 5% 10% 15% 20% 25% Prior Residence

Florida

New York

California, Georgia

Michigan, Pennsylvania

Maryland, Texas, Virginia

Illinois, Ohio,

Wisconsin, Tennessee, North Carolina

Washington DC, Washington

Arizona, Colorado, Oklahoma, Indiana, Delaware

Alabama, Louisiana, Minnesota, Oregon, South Carolina Prior Residence: Florida Only

Out of the 85% of residents who moved 5.6% from another residence in Florida, 78% were from Hillsborough County; therefore 63% of respondents previously lived elsewhere in Hillsborough County before moving to Downtown Tampa. Motivate Decision to Live Downtown

Residents: Select the top three factors that motivated your decision to live downtown. (n=581)

Experience the urban lifestyle 85% Events/Special programs/Functions 31% Close proximity to work 31% Residents Trending: Top 3 Motivating Factors to Live Downtown Arts/Entertainment 30% 2016 2018 2020 Water access 23% Experience the urban Experience the urban Experience the urban Diversity 13% lifestyle lifestyle lifestyle Proximity to friends and family 13% Events/Special Events/Special Arts/Entertainment Investment opportunity 13% programs/Functions programs/Functions Security/Safety 10% Events/Special Close proximity to work Close proximity to work Personal services 9% programs/Functions Affordability 7% Smaller environmental footprint 7% Other 7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Downtown Residence

Residents: Tell us about your Greater Residents Trend: Tell us about your Greater Downtown Tampa residence. Downtown Tampa residence. (n=941) 80% 74%

70% 63% 63% 61% 60% 56% 5% 50% 14% 50% 43% Condominium/Loft 37% 43% 40% Apartment 29% Single family home 30% 23% 23% Townhome 19% 20% 13% 16% 17% 16% 12% 14% 37% 11% 12% 11% 9% 8% 10% 5% 6% 5% 2% 2% 0% 2008 2010 2012 2014 2016 2018 2020

Townhome Single family home Apartment Condominium/Loft Rent vs. Own Preferences

Residents Trend: Do you rent or own your residence? 80% Residents Trend: Renters, would you prefer to 70% own?

60% 70% 64% 64% 53% 60% 50% 47% 50% 40% 40% 36% 36% 30% 30% 20% 20% 10%

10% 0% Yes No 0% 2018 2020 2008 2010 2012 2014 2016 2018 2020

Rent Own • Renters currently spend an average of $1,850.76 on rent each month • If renters were to own, their maximum affordable mortgage is an average of $2,262.02 Rent vs. Own Preferences: Location Pt.1

Residents: Do you rent or own your residence? Residents that Rent: Would you prefer to own?

90% 83% 90% 80% 80% 76% 70% 70% 69% 70% 70% 70% 64% 62% 60% 60% 53% 53% 53% 51%49% 50% 47% 47% 47% 50% 38% 40% 36% 40% 31% 30% 30% 30% 30% 30% 24% 20% 20% 17% 10% 10% 0% 0% Total Channel River Arts Harbor Island Downtown Tampa Total Channel River Arts Harbor Island Downtown Tampa Respondents District (n=77) (n=37) (n=90) Heights Respondents District (n=207) (n=123) (n=118) Heights (n=72) (n=433) (n=111) (n=34) (n=938) (n=239) Yes No Rent Own Rent vs. Own Preferences: Location Pt.2

Residents: What do you currently spend on rent each month? $2,500.00

$2,151.47 $1,995.89 $2,000.00 $1,907.97 $1,850.76 $1,819.27 $1,749.24

$1,500.00

$1,000.00

$500.00

$- Total Respondents Channel District River Arts (n=76) Harbor Island (n=34) Downtown (n=77) Tampa Heights (n=404) (n=107) (n=33) Downtown Accommodating Groups

Residents: What is your level of agreement with the statement that Downtown Tampa is accommodating to each of the following groups? (n=842) Residents Top 5: Level of agreement that Downtown Pet owners 5% 8% 87% Tampa is accommodating to each of the Young professionals 5% 10% 85% following groups Tourists 8% 10% 82% Pedestrians 19% 7% 73% Ranking 2016 2018 2020 Students 7% 20% 73%

Business owners 8% 23% 70% 1 Pet owners Pet owners Pet owners Entrepreneurs 7% 25% 69% Young Young Young 2 LGBTQ+ 4% 30% 67% professionals professionals professionals Bicyclists 23% 13% 65% 3 Business owners Tourists Tourists Empty nesters/Retirees 15% 21% 64% Business Ethnic minorities 16% 32% 52% 4 LGBTQ+ Students owners Families with young children 25% 24% 51%

Low income individuals 62% 23% 16% 5 Students Entrepreneurs LGBTQ+

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Disagree Neutral Agree Downtown Accommodating Groups: Trending Residents Trending: Agree that Downtown Tampa is accommodating to each of the following groups 100%

90% 85% 87% 82% 80% 73% 69% 70% 70% 67% 64% 65%

60% 51% 52% 50%

40%

30%

20%

10%

0% Families with Ethnic Empty Bicyclists LGBTQ+ Entrepreneurs Business owners Students Tourists Young Pet owners young children minorities nesters/Retirees professionals

2016 2018 2020 Downtown Accommodating Groups: Location

Residents: Agree that Downtown Tampa is accommodating to each of the following groups. Total Channel River Arts Harbor Island Downtown Tampa Heights Respondents District (n=185) (n=117) (n=92) (n=65) (n=842) (n=228) Average Difference from Average Pet owners 87% 7% -3% 5% -10% 1% Young professionals 85% 5% -3% 4% -4% -4% Tourists 82% -1% 2% 6% -5% -5% Pedestrians 73% 6% -3% -2% 5% -9% Students 73% -4% 5% 1% -1% 0% Business owners 70% 1% -4% 2% -4% 0% Entrepreneurs 69% 2% -4% 2% -4% 2% LGBTQ+ 67% 8% -3% -6% -9% 0% Bicyclists 65% 3% -3% -1% 9% -4% Empty nesters/Retirees 64% 3% 0% 6% -7% -3% Ethnic minorities 52% 2% 1% -3% 2% 7% Families with young children 51% -7% 0% 10% -16% 15% Low-income individuals 16% -4% 2% -10% 7% 5% Satisfaction with Experiences

Residents Trending: For the following, rate on a 10-point scale where 1 is extremely dissatisfied and 10 is extremely satisfied, how satisfied you are with your experience with each, in Downtown Tampa. Δ 2016 2018 2020 2020 – 2018 Easy to get around Downtown - - 7.49 - Walkable city 6.92 7.27 7.47 0.20 Luxury hotel accommodations - 6.86 7.44 0.58 Public art - - 7.05 - Convenient food/beverage hours of operation 6.53 6.78 7.05 0.27 Plenty of things to do after school/work 6.56 7.02 7.05 0.03 Quality housing options 7.05 7.01 7.02 0.01 Diversity in food/beverage options 6.29 6.73 6.95 0.23 Strong sense of personal safety 7.49 7.23 6.92 -0.31 Good incoming/outgoing traffic flow 5.81 5.44 6.13 0.70 Convenient parking (Previously good parking 5.76 5.49 5.86 accessibility) 0.37 Affordable parking 5.95 5.82 5.79 -0.03 Convenient shopping/retail hours of operation 4.75 5.10 5.73 0.64 Good shopping/retail availability 4.12 4.43 4.88 0.44 Affordable housing options 5.68 5.15 4.83 -0.32 Satisfaction with Experiences: Location

Residents: Top 5 Rated Experiences in Downtown Tampa

Total Respondents Channel District Tampa Heights Rating River Arts (n=182) Harbor Island (n=118) Downtown (n=91) (n=829) (n=223) (n=62)

Diversity in Easy to get around Easy to get around Luxury hotel 1 Walkable city (7.19) Walkable city (7.81) food/beverage Downtown (7.49) Downtown (7.86) accommodations (8.00) options (7.42) Luxury hotel Easy to get around Easy to get around 2 Walkable city (7.47) Walkable city (7.93) Walkable city (7.29) accommodations (7.62) Downtown (7.14) Downtown (7.78) Plenty of things to Luxury hotel Luxury hotel Easy to get around Luxury hotel 3 Walkable city (7.60) do after accommodations (7.44) accommodations (7.04) Downtown (7.71) accommodations (7.40) school/work (7.28) Public art (7.05) Convenient food/beverage hours of Quality housing options Plenty of things to do after Easy to get around 4 Public art (6.93) Public art (6.92) operation (7.05) (7.53) school/work (7.66) Downtown (7.24) Plenty of things to do after school/work (7.05) Convenient Quality housing options Strong sense of personal Quality housing options Strong sense of personal Quality housing options food/beverage 5 (7.02) safety (7.52) (6.90) safety (7.57) (6.85) hours of operation (7.21) Downtown’s Greatest Assets Residents: Share your feedback regarding: Downtown Tampa's Greatest Assets Riverwalk 51% Water access/Waterfront 17% Walkability 15% Parks 14% Restaurants/Bars 10% Activities/Events/Things to do 8% Museums/Aquarium/Theatre 8% Potential/Growth/Opportunity 7% Location 7% General positive 6% Armature/Ulele/Water Works 5% Diversity/Culture/Vibrant 5% Sparkman 4% Trolley 3% Amalie Arena 3% Community 3% Cleanliness 3% Waterstreet 2% Safety 2% Weather 2% Mobility options 2% Sports 2% Downtowner 2% Bikeability 1% Retail 1% Dog friendly 1% Pirate Water Taxi 1% UT 1% Housing 1% Convention Center 1% Affordability 0.43% Cruise Terminal 0.43% Library 0.29% Parking 0.14% Other 0.14% 0% 10% 20% 30% 40% 50% 60% Downtown’s Greatest Assets: Trending

Residents Trending: Top 10: Share your feedback regarding: Downtown Tampa's Greatest Assets 60%

51% 50% 45%

40%

30%

20% 18% 17% 17% 15% 14% 12% 11% 9% 9% 10% 10% 10% 8% 8% 7% 7% 6% 5% 6%

2018 2020 • The differences in percentage might be explained by COVID-19 Downtown’s Greatest Assets: Location

Residents Location: Share your feedback regarding: Downtown Tampa's Greatest Assets

Channel District Ranking Total Respondents (n=694) River Arts (n=156) Harbor Island (n=92) Downtown (n=72) Tampa Heights (n=56) (n=195)

Riverwalk Riverwalk Riverwalk Riverwalk Riverwalk Riverwalk 1 (51%) (41%) (68%) (49%) (49%) (46%) Walkability (17%) Water access/Waterfront Walkability Parks Walkability Parks 2 (17%) (21%) (21%) (23%) Parks (23%) (17%)

Museums/ Water Walkability Water access/Waterfront Restaurants/Bars Water access/Waterfront 3 Aquarium/Theatre access/Waterfront (15%) (19%) (14%) (16%) (12%) (22%) Location (10%) Activities/Events/ Parks Walkability Parks Restaurants/Bars 4 Potential/Growth/ Things to do (14%) (11%) (11%) (11%) Opportunity (13%) (10%) Activities/Events/Things Water Water Restaurants/Bars General positive to do access/Waterfront access/Waterfront Restaurants/ (10%) (10%) (8%) (10%) (10%) 5 Bars Activities/Events/ Museums/Aquarium/ (10%) Restaurants/Bars Restaurants/Bars Location Things to do Theatre (8%) (10%) (9%) (10%) (10%) Downtown's Greatest Opportunities

Residents: Share your feedback regarding: Downtown Tampa's Greatest Opportunities for Improvement (n=705)

Retail 23% Food/Bar- availability/hours/options/etc. 18% Public transportation 14% Growth-related/Opportunity 13% Walking/Pedestrian 12% Homeless 12% Affordability 10% Parking 9% Bike related (safety/access/paths/etc.) 9% Traffic (flow/lights/etc.) 8% Safety 8% Entertainment/Things to do 6% Noise 5% Housing 4% Connectivity 3% Scooter related 3% Greenery 3% Repave roads/sidewalks 3% Cleanliness 3% Grocery 2% Late hours (in general) 2% Shade 1% Diversity 1% Pharmacy 0.4% Downtowner 0.4% Jobs 0.3% Vendors along riverwalk 0.1% Other 4% 0% 5% 10% 15% 20% 25% Downtown's Greatest Opportunities: Trending

Residents Trending: Top 10: Share your feedback regarding: Downtown Tampa's Greatest Opportunities for Improvement 24% 25% 23% 23%

20% 18% 16% 14% 14% 15% 13% 13% 12% 12% 10% 9% 9% 10% 9% 10% 9% 9% 8%

4% 5%

2018 2020 Downtown's Greatest Opportunities: Location

Residents Location: Share your feedback regarding: Downtown Tampa's Greatest Opportunities for Improvement

Total Respondents Channel District River Arts Harbor Island Downtown Tampa Heights Ranking (n=705) (n=196) (n=158) (n=93) (n=76) (n=56)

Retail Retail Homeless Retail Retail Retail 1 (23%) (22%) (23%) (29%) (32%) (23%) Food/Bar- availability/hours/ options/etc. Food/Bar- availability/hours/ Food/Bar- availability/hours/ Food/Bar- availability/hours/ Food/Bar- availability/hours/ Growth-related/Opportunity (20%) 2 options/etc. options/etc. options/etc. options/etc. (16%) (18%) (17%) (14%) (29%) Public transportation (20%)

Public transportation (14%) Food/Bar- availability/hours/ Public transportation Homeless 3 options/etc. Public transportation (13%) Affordability (14%) (14%) Walking/Pedestrian (13%) (15%) (14%) Walking/Pedestrian Growth-related/Opportunity Parking Retail Affordability (13%) 4 Safety (12%) (13%) (13%) (13%) (12%) Parking (13%) Walking/Pedestrian Growth-related/Opportunity Growth-related/Opportunity Public transportation (12%) (11%) (11%) (11%)

Walking/Pedestrian Growth-related/Opportunity Bike related Public transportation 5 (11%) (11%) (safety/access/paths/etc.) Entertainment/Things to do (12%) Homeless (12%) (11%) (11%) Bike related Traffic (flow/lights/etc.) (safety/access/paths/etc.) (11%) (11%) Insufficient for Your Needs in Downtown Residents: What do you consider to be insufficient for your needs in Downtown Tampa? (n=672)

Retail 25% Restaurants/bars/coffee 16% Public transportation 13% Parking 11% Groceries 8% Safety 7% Affordability 7% Have everything/needs met 7% Walkability 6% Entertainment/things to do/Events 6% Bike/pedestrian safety 3% Bikeability 3% Convenience store/gas station 3% Homeless 3% Housing options 3% Traffic 3% Greenspace 2% Pharmacy 2% Sustainability 2% Growth 1% Lack of shade 1% Road conditions 1% Hair/nails/spa services 1% Art 1% Docks/water access 1% Child-related 1% Connectivity/wayfinding 1% Scooters 0.4% Gym/fitness 0.4% Book stores 0.3% Dry cleaning 0.1% Other 5% 0% 5% 10% 15% 20% 25% 30% Insufficient for Your Needs in Downtown: Location Residents Location: What do you consider to be insufficient for your needs in Downtown Tampa? Total Respondents Channel District River Arts Harbor Island Downtown Tampa Heights Ranking (n=672) (n=182) (n=151) (n=93) (n=74) (n=53) Retail Retail Retail Retail Retail Retail (19%) 1 (25%) (24%) (32%) (31%) (20%) Parking (19%) Public transportation (13%) Restaurants/bars/coffee Groceries Restaurants/bars/coffee Have everything/needs met 2 Restaurants/bars/coffee (19%) Restaurants/bars/coffee (15%) (16%) (19%) (15%) (13%) Groceries (13%)

Affordability (8%) Safety Public transportation (8%) Restaurants/bars/coffee Public transportation Parking (15%) 3 Parking (14%) (11%) (13%) (16%) Safety (8%) Restaurants/bars/coffee Entertainment/things to do/Events (15%) (8%) Parking (7%) Have everything/needs met (7%)

Groceries (7%) Parking Public transportation Public transportation Affordability Walkability 4 (11%) (12%) (11%) (11%) Walkability (7%) (9%)

Homeless (7%)

Other (7%)

Have everything/needs met (7%) Public transportation (10%) Other Groceries Housing options (8%) 5 Affordability Parking (9%) (8%) Have everything/needs met (10%) (5%) (7%) Bikeability (8%) Big Box Store

Residents: What big box store would you like to see in Downtown Tampa? (n=694)

Large Retailer 46%

None 33%

Grocery 17%

Department 4%

Small Retailer 4%

Restaurants 3%

Pharmacy 2%

Other 3%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Big Box Store: Resident Requests

40% 5% 5% 4%

3% 3% 2% Utilize If More Prevalent

Residents: If available or more prevalent, how likely would you be to participate in or utilize the following in Downtown Tampa? (n=789)

Grocery store 5% 95%

Retail 5% 95%

Food and goods vendors in Downtown parks 8% 92%

Extended TECO Line Streetcar routes 12% 88% Unlikely Light rail 12% 88% Likely

Downtown circulator 16% 84%

Electric vehicle (EV) charging stations 67% 33%

Expanded bus service 70% 30%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

• Respondents are confused throughout the survey with what the “Downtown circulator” is

• Other responses included: other public transportation options, bike lanes, and the Downtowner Utilize If More Prevalent: Trend

Residents Trending: Likely to participate in or utilize the following if more available or prevalent in Downtown Tampa. 100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0% 2010 2012 2014 2016 2018 2020

Expanded bus service Light rail Extended TECO Line Streetcar routes Homeless Liaison

• The Downtown Partnership has hired a Homeless Liaison to work closely with the Tampa Police Departments' Homeless Liaison. They will monitor and address issues of homelessness in the district and refer those in need to appropriate services. The goal is help provide a safe and inviting downtown environment for all residents. How important do you believe it is for the partnership to address homelessness?

Residents: How important do you believe it is for the partnership to address homelessness? (n=788)

80% 73% 70%

60%

50%

40%

30%

20% 16% 8% 10% 1% 2% 0% Very unimportant Unimportant Neither important nor Important Very important unimportant Visiting Parks

Residents: How often do you visit the following parks? (n=788) Those that have visited a park Curtis Hixon Waterfront Park 2% 13% 25% 40% 20% are only eligible to rate and Cotanchobee Fort Brooke Park 36% 26% 11% 16% 10% provide park feedback.

Julian B. Lane Riverfront Park 12% 33% 25% 22% 8% Residents: How satisfied are you with the Madison Street Park 50% 28% 7% 9% 6% parks you visit? Rate where 1 is very unsatisfied and 5 is very satisfied. Water Works Park 14% 35% 22% 23% 5% Julian B. Lane Riverfront Park 4.36 Water Works Park 4.32 Washington Street Park 54% 27% 6% 8% 5% Curtis Hixon Waterfront Park 4.22 Cotanchobee Fort Brooke Park 4.01 Lykes Gas Light Square Park 35% 39% 11% 11% 3% Madison Street Park 3.83

Herman Massey Park 65% 25% 4% 5% 1% Perry Harvey Park 3.73 Washington Street Park 3.70 Perry Harvey Park 62% 27% 6% 3%1% Lykes Gaslight Square Park 3.52 Herman Massey Park 3.39 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Never Sometimes Monthly Weekly Daily Parks: Location

Residents: How satisfied are you with the parks you visit? Total Tampa Channel District River Arts Downtown Harbor Island Park Location Park Respondents Heights (n=212) (n=174) (n=81) (n=109) (n=772) (n=61) University of Tampa Julian B. Lane Riverfront Park 4.36 4.32 4.44 4.25 4.39 3.05 Tampa Heights Water Works Park 4.32 4.31 4.32 4.18 4.32 3.58 Downtown River Arts Curtis Hixon Waterfront Park 4.22 4.29 4.19 4.25 4.21 3.53 Downtown Tampa Cotanchobee Fort Brooke Park 4.01 4.06 3.93 3.97 4.22 1.83 Channel District Madison Street Park 3.83 4.22 3.45 3.72 3.42 1.54 Encore Perry Harvey Park 3.73 3.84 3.66 3.72 3.78 1.70 Channel District Washington Street Park 3.70 3.87 3.47 3.68 3.43 1.53 Downtown River Arts Lykes Gaslight Square Park 3.52 3.71 3.36 3.29 3.66 1.95 Downtown River Arts Herman Massey Park 3.39 3.78 2.95 3.70 3.45 1.43

• Yellow highlighting indicates an average lower than the mean of total respondents

• Blue highlighting indicates an average higher than the mean of total respondents Open-Ended Park Feedback

Residents: What feedback do you have regarding each park below?

Julian B. Lane Water Curtis Hixon Cotanchobee Fort Lykes Gaslight Washington Madison Herman Perry Riverfront Park Works Park Waterfront Park Brooke Park Square Park Street Park Street Park Massey Park Harvey Park (n=213) (n=164) (n=284) (n=119) (n=126) (n=62) (n=69) (n=47) (n=35) Positive 51% 63% 31% 43% 25% 31% 43% 15% 54% Enhancements 26% 17% 26% 19% 16% 24% 26% 21% 11% Homeless 1% 3% 17% 2% 37% 11% 9% 15% 9% Activate 18% 8% 16% 8% 8% 6% 10% 6% 9% Negative 3% 0% 11% 6% 14% 8% 4% 40% 3% Safety 3% 0% 4% 3% 11% 2% 9% 6% 3% No feedback 7% 7% 3% 8% 3% 18% 12% 11% 9% Other 6% 8% 7% 19% 11% 6% 6% 9% 11% Additional Park Feedback Park Feedback Julian B. Lane Riverfront Park Family park; clean; desire for more activity (ie. Vendors, food, etc.) Water Works Park Family park; walkability Curtis Hixon Waterfront Park Hate the grass; concerns for homeless; need for shade; reasons to go to park primarily for the events Cotanchobee Fort Brooke Park Walk through rather than destination Lykes Gaslight Square Park Concerns for homeless; benches were removed- both positive and negative feedback on Washington Street Park Dog park Madison Street Park Pet friendly Herman Massey Park Desperate need for renovation– feel City isn’t keeping promise with development; Heavy potential Perry Harvey Park Underutilized park Hours in Downtown Residents Trend: What are the typical hours that you are actively spending time in Downtown Tampa? Select all the hours that apply. 100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0% Midnight 1:00AM 2:00AM 3:00AM 4:00AM 5:00AM 6:00AM 7:00AM 8:00AM 9:00AM 10:00AM 11:00AM Noon 1:00PM 2:00PM 3:00PM 4:00PM 5:00PM 6:00PM 7:00PM 8:00PM 9:00PM 10:00PM 11:00PM

2012 2014 2016 2018 2020 Transportation Residents: In the past 12 months, how often have you used the following modes of transportation to get around in Downtown Tampa? (n=773)

On foot 2% 6% 7% 25% 61%

Personal car 7% 10% 8% 30% 44%

Uber/Lyft 19% 33% 30% 17% 1%

TECO Line Streetcar 26% 34% 26% 12% 2%

Personal bike 46% 16% 15% 17% 6%

Scooters 56% 26% 12% 5% 1%

Downtown circulator 63% 21% 7% 6% 2%

Bikeshare (Coast) 74% 19% 5% 1%1%

Carpool 78% 13% 5% 3%1%

Taxi 91% 7% 1%0%0%

HART bus service 91% 6% 1%1%1%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Never Occasionally Monthly Weekly Daily Transportation Other

In the past 12 months, how often have you used the following modes of transportation to get around in Downtown Tampa? Other (n=57)

Downtowner 54%

COVID impacted 16%

Water Taxi 9%

Boat 5%

Cross Bay Ferry 4%

Gin Joint van 2%

HART self-driving vehicle 2%

0% 10% 20% 30% 40% 50% 60% Transportation: Location

Residents: Have used the following transportation within the past 12 months.

Total Channel Harbor River Arts Downtown Tampa Heights Respondents District Island (n=174) (n=81) (n=60) (n=773) (n=211) (n=110) Average Difference from Average On foot 98% 2% 1% 1% 1% -2% Personal car 93% 2% -1% 1% -3% -1% Uber/Lyft 81% 4% 0% -3% -1% 2% TECO Line Streetcar 74% 14% -1% 15% -20% -21% Personal bike 54% 3% -1% 0% -18% 4% Scooters 44% 9% -3% -16% 11% -4% Downtown circulator 37% 9% 0% 3% 7% -18% Bikeshare (Coast) 26% 2% 1% -1% 2% -6% Carpool 22% -2% -5% -8% 5% 3% Taxi 9% -2% -2% 8% -2% 1% HART bus service 9% -5% -3% -4% 7% 6% Transportation: Trending

Residents Trending: How do you get around Tampa? 100% 98% 93% 90% 81% 80% 74%

70%

60% 54%

50% 44%

40% 37%

30% 26% 22% 20%

9% 9% 10%

0% HART bus Taxi Carpool Bikeshare Downtown Scooters Personal bike TECO Line Uber/Lyft Personal car On foot service (Coast) circulator Streetcar

2010 2012 2014 2016 2018 2020 Transportation Satisfaction: Trending

Residents Trending: Satisfied with the following Downtown Tampa transportation modes.

1 95% 90% 91% 88% 89% 0.9 86% 87% 83% 82% 0.8

0.7 66%

58% 0.6

0.5

0.4

0.3

0.2

0.1

0 Scooters Bikeshare Carpool TECO Line Downtown Personal car On foot Uber/Lyft Personal bike Taxi HART bus service (Coast) Streetcar circulator (aka Downtowner)

2016 2018 2020 Streetcar

Residents: If you were required to pay a fare to take the TECO Streetcar, how would that impact your use? (n=774) 45%

40% 39%

35%

30%

25% 25%

20% 18% 18%

15%

10%

0% Not at all, I would still take it Somewhat, I would take it less I would not use it anymore I don’t use the TECO Streetcar Employment Residents: What is your area of employment? (n=615) Management/Professional 15%

Technology 12% Residents: Select your employment status Medical/Patient care 9% from the options below. (n=771) Banking/Financial 8% Real Estate* 7%

Sales/Retail/Customer service 7% 4% 6% Legal Services 6%

Education 6%

16% Marketing/PR/Communications* 5% Public service/Government 4%

Non-Profit 3%

Media/Entertainment 3%

Service/Maintenance/Construction 2% 74% Clerical/Administrative 1%

Architecture* 1%

Other 11%

0% 2% 4% 6% 8% 10% 12% 14% 16% Unemployed Employed Part-Time Retired Employed Full-Time • * Indicates new category in 2020 • Other responses primarily include: Engineering and Hospitality Commute and Workplace

Residents: Which is true of your current employment? Residents Trend: How long is your typical commute to (n=616) work? 45% 14% 40% 30% 35%

30% 23%

25%

20% 15% 19% 15%

10% 5% Work from home 0% Work in Downtown Tampa 2008 2010 2012 2014 2016 2018 2020 Work outside of Downtown Tampa Less than 5 minutes 5 to 15 minutes 16 to 30 minutes More than 30 minutes I alternate between working from home and working outside of Downtown Tampa I alternate between working from home and working in Downtown Tampa Commute: Location

Residents: How long is your typical commute to work?

50% 48%

45% 42% 40% 41% 40% 40% 38% 38%

35% 34%

30% 29% 30% 26% 27% 25% 25% 23% 24% 21%

20% 18% 17%

15% 11% 10% 7% 6% 7% 5% 5% 5%

0% Total Respondents (n=611) Channel District (n=177) River Arts (n=134) Harbor Island (n=77) Downtown (n=61) Tampa Heights (n=56)

Less than 5 minutes 5 to 15 minutes 16 to 30 minutes More than 30 minutes Working from Home

Residents: How many days a week do you work Residents: Do you anticipate still working from from home? (n=465) home in some capacity once the pandemic has run it’s course? (n=507) 60% 55%

50%

19% 40%

30%

22% 20% 59% 15% 12% 10% 8% 10%

0% 1 2 3 4 5+ Yes No Unsure Personal Car

Residents Trend: Does your household own a car? Residents: Which of the following options most 60% realistically describes your next vehicle purchase? 52% (n=753) 50% 50% 44% 45% 13% 40% 27%

30%

60% 20%

10% 5% 3% I plan to purchase an electric vehicle

0% I plan to purchase a traditional motor vehicle Yes, one Yes, more than one No I plan to go car free 2018 2020 Personal Car: Location

Residents: Does your household own a car? 70%

62% 60% 55% 54% 50% 50% 50% 47% 47% 45% 45% 42%

40% 37% 36%

30%

20%

9% 10% 5% 4% 5% 5% 1% 0% Total Respondents (n=767) Channel District (n=209) River Arts (n=177) Harbor Island (n=110) Downtown (n=78) Tampa Heights (n=65)

Yes, one Yes, more than one No Parking Comments

Residents: Do you have any comments specific to parking that you would like to share? (n=258)

Availability 32%

Expensive 17%

EV 8%

Need for parking garage 7% • Only 14% of

Demand for free parking 7% respondents

General negative 6% commented

General positive 5% after the Too many surface lots 4% parking rates N/A 4% increased Signage related 2%

Enforcement 2%

Reduce requirements 2%

Alternative transportation 2%

Unrelated/other 14%

0% 5% 10% 15% 20% 25% 30% 35% Recommending Tampa

Residents Trending: How likely are you to recommend Downtown Tampa to others in your peer group as a place to live? 70%

60% 56%

50%

40%

30% 30%

20%

10% 10%

1% 1% 2% 0% Not at all likely Unlikely Somewhat unlikely Somewhat likely Likely Definitely likely

2014 2016 2018 2020 Recommending Tampa: Location

Residents: How likely are you to recommend Downtown Tampa to others in your peer group as a place to live? 100%

90%

80%

70%

60%

96% 99% 95% 97% 97% 50% 91%

40%

30%

20%

10% Total Respondents Channel District River Arts (n=174) Harbor Island (n=110) Downtown (n=79) Tampa Heights (n=766)) (n=208) (n=60)

Likely Unlikely Additional Thoughts as a Resident

Residents: Please provide any additional thoughts you have regarding Downtown Tampa, from your perspective as a resident. (n=359)

General positive/good experience 21% Homeless 19% Pedestrian related 13% Concerns with growth 8% Retail 8% Development/growth/opportunity 8% Safety concerns 7% Affordability 6% Restaurant/Bars 6% Traffic concerns 5% Public transportation related 5% Noise ordinace 4% Cleanliness 4% Scooter related 4% Biking related 3% Parking 3% Downtowner related 3% Greenery 2% Shade/protection from elements 1% Water related 1% Grocery store 1% Other 5%

0% 5% 10% 15% 20% 25% WORKERS Worker Demographics

Workers: How long have Workers: How do you identify? Workers: Select your age Workers: What is your you worked in Downtown (n=530) range. (n=530) marital status? (n=527)

Tampa? (n=535) 0.38% 30% 27% 50% 25% 23% 22% 39% 12% 40% 35% 20% 18% 27% 30% 25% 15% 26% 65% 20% 10% 9% 6% 62% 10% 5% 4% 0% One year 2-3 years 4-9 years 10 or more 0% or less years Male Female Other Under 25 to 34 35 to 44 45 to 54 55 to 64 65 or 25 older Married Single Divorced/Separated/Widowed

Workers: Do you have Workers: In which income group does Workers: What is the highest level of children living in your your household fall? (n=506) education you have completed? household? (n=526) 35% 33% (n=528) 30% 45% 40% 24% 40% 35% 25% 35% 20% 30% 25% 17% 42% 14% 20% 15% 11% 15% 9% 10% 5% 10% 10% 2% 58% 5% 0.00% 5% 0% 0% Less than High Some Bachelor's Master's Other high school college Degree Degree or Under $50,000 to $100,000 to$150,000 to $200,000 $250,000 or school diploma higher $50,000 $99,999 $149,999 $199,999 to more or Yes No $249,999 equivalent Worker Demographics: Trending

Workers Trending: Age Workers Trending: Tenure 35% 50%

30% 45%

27% 40%

25% 23% 22% 35%

30% 20% 18% 25%

15% 20%

15% 10% 10% 6% 5% 4% 5%

0% 0% 2008 2010 2012 2014 2016 2018 2020 Under 25 25 to 34 35 to 44 45 to 54 55 to 64 65 or older One year or less 2-3 years 4-9 years 10 or more years 2010 2012 2014 2016 2018 2020 Worker Location

Workers: Select the location of your employment from the following Greater Downtown Tampa choices. See the map below for reference. (n=812)

Downtown Tampa 60%

Downtown River Arts 15%

University of Tampa 5%

Channel District 4%

Tampa Heights 4%

Harbor Island 2%

Davis Island 1%

Hyde Park Spanishtown Creek 1%

Old West Tampa 1%

Historic Hyde Park 1%

West Riverfront 1%

North Hyde Park 0.5%

West River 0.5%

Encore 0.4%

Courier City 0.1%

Other 3%

0% 10% 20% 30% 40% 50% 60% 70% Downtown Tampa Accommodating Groups

Workers: What is your level of agreement with the statement that Downtown Tampa is accommodating to each of the following groups? (n=637)

Young professionals 9% 11% 80% Top 5 Rated from Workers: Level of agreement that Downtown Tampa is accommodating to each of the Tourists 11% 11% 78% following groups Business owners 7% 18% 75% 2016 2018 2020 Pedestrians 18% 7% 75% Young professionals Young professionals Young professionals Pet owners 12% 17% 71%

Students 12% 19% 70% Business owners Business owners Tourists Bicyclists 21% 9% 70% Pet owners Tourists Business owners Entrepreneurs 8% 27% 65%

LGBTQ+ 6% 35% 59% Entrepreneurs Entrepreneurs Pet owners Families with young children 25% 22% 52% Students Students Students

Empty nesters/Retirees 23% 26% 50%

Ethnic minorities 17% 33% 50%

Low income individuals 61% 24% 15%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Disagree Neutral Agree Downtown Tampa Accommodating Groups: Trend Workers Trending: Agree that Downtown Tampa is accommodating to each of the following groups 0.9 80% 78% 0.8 75% 75% 70% 70% 71% 0.7 65% 59% 0.6 52% 50% 50% 0.5

0.4

0.3

0.2 15%

0.1

2016 2018 2020 Satisfaction with Experiences

Workers Trending: For the following, rate how satisfied you are with your experience with each, in Downtown Tampa. Δ 2016 2018 2020 2020 – 2018 Luxury hotel accommodations - 6.81 7.30 0.49 Walkable city 6.72 6.68 6.96 0.28 Diversity in food/beverage options 6.42 6.45 6.78 0.33 Public art - - 6.69 - Convenient food/beverage hours of operation 6.45 6.20 6.59 0.39 Easy to get around Downtown - - 6.53 - Strong sense of personal safety 6.82 6.25 6.26 0.01 Plenty of things to do after work 5.74 5.93 6.14 0.21 Quality housing options 5.43 5.58 5.60 0.02 Good incoming/outgoing traffic flow 5.62 4.57 5.57 1.00 Convenient parking ('18 & '16: Good parking accessibility) 5.38 4.55 5.06 0.51 Convenient shopping/retail hours of operation 4.45 4.26 5.03 0.77 Affordable parking 5.21 4.65 4.68 0.03 Good shopping/retail availability 3.81 3.66 4.45 0.79 Affordable housing options 4.15 3.59 3.73 0.14 Downtown's Greatest Assets

Workers: Share your feedback regarding: Downtown Tampa's Greatest Assets (n=490)

Riverwalk 41% Water access/Waterfront 18% Parks 13% Restaurants/Bars 8% Museums/Aquarium/Theatre 8% Walkability 7% Activities/Events/Things to do 6% Location 6% Potential/Growth/Opportunity 4% Community 3% Diversity/Culture/Vibrant 3% Cleanliness 3% Amalie Arena 2% Weather 2% Mobility options 2% Sparkman 1% Bikeability 1% Convention Center 1% Waterstreet 1% General positive 1% Safety 1% Downtowner 1% Housing 0.4% UT 0.4% Affordability 0.2% Arts District 0.2% Library 0.2% Other 5% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Downtown's Greatest Assets: Stakeholders Downtown Tampa's Greatest Assets Ranking Workers (n=490) Residents (n=705) Riverwalk Riverwalk 1 (41.0%) (51.3%) Water access/Waterfront Water access/Waterfront 2 (17.8%) (17.4%) Parks Walkability 3 (13.5%) (15.3%) Restaurants/Bars Parks 4 (8.0%) (14.1%) Museums/Aquarium/Theatre Restaurants/Bars 5 (7.6%) (9.5%) Walkability Activities/Events/Things to do 6 (7.1%) (8.1%) Activities/Events/Things to do Museums/Aquarium/Theatre 7 (5.9%) (7.8%) Location Potential/Growth/Opportunity 8 (5.5%) (7.3%) Potential/Growth/Opportunity Location 9 (3.9%) (7.1%) Community General positive 10 (3.5%) (5.6%) Downtown's Greatest Opportunities

Workers: Share your feedback regarding: Downtown Tampa's Greatest Opportunities for Improvement (n=477)

Parking 26% Retail 21% Affordability 12% Walking/Pedestrian 10% Food/Bar- availability/hours/options/etc. 10% Homeless 10% Public transportation 10% Traffic (flow/lights/etc.) 9% Bike related (safety/access/paths/etc.) 6% Entertainment/Things to do 6% Growth-related/Opportunity 6% Safety 6% Greenery 3% Repave roads/sidewalks 3% Housing 3% Late hours (in general) 3% Connectivity 3% Cleanliness 2% Diversity 1% Shade 1% Downtowner 1% Grocery 1% Jobs 0.2% Vendors along riverwalk 0.2% Other 5%

0% 5% 10% 15% 20% 25% 30% Downtown's Greatest Opportunities: Stakeholders

Downtown Tampa's Greatest Opportunities for Improvement Ranking Workers (n=477) Residents (n=705) Parking Retail 1 (25.6%) (22.8%) Retail Food/Bar- availability/hours/options/etc. 2 (21.0%) (18.0%) Affordability Public transportation 3 (12.4%) (13.6%) Walking/Pedestrian Growth-related/Opportunity 4 (10.3%) (12.9%)

Food/Bar- availability/hours/options/etc. Walking/Pedestrian 5 (10.1%) (12.5%)

Public transportation (9.6%) Homeless 6 Homeless (11.9%) (9.6%) Traffic (flow/lights/etc.) Affordability 7 (9.4%) (9.5%) Bike related (safety/access/paths/etc.) Parking 8 (6.5%) (8.9%) Growth-related/Opportunity (6.1%) Bike related (safety/access/paths/etc.) 9 Entertainment/Things to do (8.5%) (6.1%) Safety Traffic (flow/lights/etc.) 10 (5.9%) (8.1%) Insufficient for Your Needs Workers: What do you consider to be insufficient for your needs in Downtown Tampa? (n=486)

Parking 31% Retail 23% Restaurants/bars/coffee 14% Affordability 12% Entertainment/things to do/Events 8% Public transportation 8% Traffic 6% Safety 4% Have everything/needs met 4% Bike/pedestrian safety 4% Homeless 3% Groceries 3% Bikeability 2% Walkability 2% Connectivity/wayfinding 2% Growth related 2% Housing options 2% Greenspace 1% Pharmacy 1% Road conditions 1% Lack of shade 1% Convenience store/gas station 1% Docks/water access 0.4% Hair/nails/spa services 0.4% Gym/fitness 0.4% Dry cleaning 0.4% Scooters 0.2% Art 0.2% Other 3% 0% 5% 10% 15% 20% 25% 30% 35% Insufficient for Your Needs: Stakeholders

Stakeholder Comparison: Top 10 items considered to be insufficient for needs in Downtown Tampa

Ranking Workers (n=486) Residents (n=672) Parking Retail 1 (31.5%) (25.3%) Retail Restaurants/bars/coffee 2 (23.5%) (16.4%) Restaurants/bars/coffee Public transportation 3 (13.8%) (12.6%) Affordability Parking 4 (12.3%) (11.3%) Entertainment/things to do/Events Groceries 5 (8.0%) (7.7%) Public transportation Safety 6 (7.8%) (7.3%) Traffic Affordability 7 (5.8%) (7.0%) Safety Have everything/needs met 8 (4.3%) (6.8%)

Entertainment/things to do/Events Have everything/needs met (6.0%) 9 (4.1%) Walkability (6.0%) Bike/pedestrian safety Bike/pedestrian safety 10 (3.7%) (3.4%) Big Box Store 35%

Workers: What big box store would you like to see in Downtown Tampa? (n=496) 5% Large Retailer 43%

None 37%

Grocery 13% 4%

Department 8%

Small Retailer 5%

Restaurants 1%

Pharmacy 0.2% 5%

Other 5%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Utilize If More Prevalent Workers: If available or more prevalent, how likely would you be to participate in or utilize the following Workers Trending: Likely to participate in or utilize in Downtown Tampa? (n=572) the following if more available or prevalent in Downtown Tampa. Retail 9% 91% 100%

80% Food and goods vendors in Downtown parks 9% 91% 60%

Grocery store 13% 87% 40%

20% Light rail 17% 83% 0% 2010 2012 2014 2016 2018 2020 Downtown circulator 20% 80% Expanded bus service Extended TECO Line Streetcar routes 22% 78% Extended TECO Line Streetcar routes Light rail Expanded bus service 69% 31%

Electric vehicle (EV) charging stations 76% 24% • Other responses included: public transportation 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% options, more events or things to do, and many Unlikely Likely were confused about what “Downtown circulator” was Homeless Liaison

How important do you believe it is for the partnership to address homelessness? 80% 71% 73% 70% 60%

50% 40%

30% 18% 20% 16% 8% 10% 7% 1% 1% 3% 2% 0% Very unimportant Unimportant Neither important Important Very important nor unimportant

Workers Residents Visiting Parks

Workers: How often do you visit the following parks? (n=566)

Curtis Hixon Waterfront Park 4% 31% 32% 23% 9% Those that have visited a park are only eligible to rate and Lykes Gas Light Square Park 28% 39% 15% 13% 5% provide park feedback.

Julian B. Lane Riverfront Park 21% 42% 22% 13% 3% Workers: How satisfied are you with the Cotanchobee Fort Brooke Park 50% 31% 11% 6% 3% parks you visit? Rate where 1 is very unsatisfied and 5 is very satisfied. Water Works Park 19% 45% 23% 11% 2% Julian B. Lane Riverfront Park 4.33

Madison Street Park 68% 23% 5% 3%1% Water Works Park 4.28 Curtis Hixon Waterfront Park 4.25 Perry Harvey Park 71% 22% 4%2%1% Cotanchobee Fort Brooke Park 3.94 Perry Harvey Park 3.77 Washington Street Park 74% 21% 4%1%0% Madison Street Park 3.69 Washington Street Park 3.68 Herman Massey Park 76% 19% 4%1%0% Lykes Gaslight Square Park 3.58 Herman Massey Park 3.45 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Never Sometimes Monthly Weekly Daily Visiting Parks: Trend Stakeholder Groups

Do you visit the following parks? 98% 100% 96% 88% How satisfied are you with the parks you visit? Rate where 1 is very 90% 86% 81% 79% unsatisfied and 5 is very satisfied. 80% 72% Resident Average Worker Average 70% 64% 65% (n=772) (n=541) 60% 50% 50% Herman Massey Park 3.39 3.45 46% 50% Perry Harvey Park 3.73 3.77 38% 40% 35% 32% Washington Street Park 3.70 3.68 29% 26% Madison Street Park 3.83 3.69 30% 24% Cotanchobee Fort Brooke 4.01 3.94 20% Park 10% Lykes Gaslight Square Park 3.52 3.58 4.32 4.28 0% Water Works Park Herman Perry Harvey Washington Madison Cotanchobee Lykes Gaslight Water Works Julian B. Lane Curtis Hixon Julian B. Lane Riverfront Park 4.36 4.33 Massey Park Park Street Park Street Park Fort Brooke Square Park Park Riverfront Waterfront Curtis Hixon Waterfront Park 4.22 4.25 Park Park Park

Residents (n=788) Workers (n=566) Open-Ended Park Feedback

Workers: What feedback do you have regarding each park below?

Water Julian B. Lane Curtis Hixon Cotanchobee Lykes Gaslight Washington Madison Herman Works Perry Harvey Riverfront Park Waterfront Fort Brooke Square Park Street Park Street Park Massey Park Park Park (n=23) (n=124) Park (n=169) Park (n=61) (n=123) (n=24) (n=24) (n=14) (n=108)

Positive 63% 56% 43% 34% 20% 33% 42% 0% 43% Enhancements 30% 19% 28% 18% 22% 4% 4% 7% 9% Activate 8% 6% 12% 7% 11% 0% 0% 0% 13% Homeless 2% 4% 11% 2% 39% 4% 13% 0% 17% No Feedback 6% 7% 6% 11% 2% 29% 17% 7% 22% Negative 2% 2% 4% 2% 7% 8% 13% 50% 0% Safety 2% 5% 2% 3% 9% 0% 0% 7% 4% Other 2% 8% 5% 25% 9% 21% 13% 29% 0% Additional Park Feedback

Park Feedback Different from Residents Julian B. Lane Riverfront Park Need for shade as well as parking improvements Water Works Park Good food options; activities; parking improvements Curtis Hixon Waterfront Park Need for more/cleaner bathrooms Cotanchobee Fort Brooke Park Lykes Gaslight Square Park Shaded Washington Street Park Madison Street Park No strong sentiment Herman Massey Park Perry Harvey Park Historic; good place to promote inclusivity and diversity of Tampa Hours in Downtown

Workers Trending: What are the typical hours of the day that you spend in Downtown Tampa? Select all the hours that apply and include work hours. 90%

80%

70%

60%

50%

40%

30%

20%

10%

2014 2016 2018 2020 Leave Work to Experience Downtown

Workers Trend: How often do you leave your place of work to Workers: How often do you leave your place of experience Downtown Tampa? work to experience Downtown Tampa? 45% (n=556) 41% 40% 1% 35% 31% 20% 30% 25% 22% 21% 10% 20% 17% 18% 14% 15% 70% 9% 10% 6% 5% 4% 4% 5% 3% 4% 0% 1% 0% Daily to Weekly Monthly Lesser Frequency Never Daily Several Weekly Bimonthly Monthly Occasionally Rarely Never times a week

2018 2020 Working from Home

Workers: COVID-19 has caused Workers: Do you anticipate still Workers: Are you or your many people to work remotely. working from home in some employer still paying for a Which of the following describes capacity once the pandemic has parking spot that is not being your situation? (n=554) run it’s course? (n=343) utilized? (n=341)

28% 27% 38%

49% 50%

45% 34%

24%

I am working from home

I alternate between working remotely and going Yes No Unsure Yes No Unsure into work I still work on location Leaving the Office

Workers: What motivates you leave the office? Workers: How many blocks do you typically walk Select all that apply. (n=549) in a day in Downtown Tampa?

Going out to lunch (eat elsewhere, or 87% dining) 10%

Taking a walk 72% 46%

Running errands 60% 44%

Going to meeting 34%

Other 5% Less than 5 5 to 10 More than 10 0% 20% 40% 60% 80% 100%

• Other primarily includes • On average, a worker walks 6.98 special events or comments blocks per day in Downtown Tampa that workers can’t leave during their workday • With the “other” responses, there is confusion with the Transportation Downtowner as well as water transportation options.

Workers: In the past 12 months, how often have you used the following modes of transportation to get around in Downtown Tampa? (n=549)

Personal car 2% 5% 7% 17% 68%

On foot 4% 9% 14% 29% 44%

Uber/Lyft 47% 36% 13% 3% 1%

TECO Line Streetcar 53% 33% 11% 3%

Downtown circulator 73% 19% 7% 2%

Scooters 75% 16% 7% 2%

Personal bike 76% 13% 6% 4% 2%

Carpool 79% 13% 5% 2%1%

Bikeshare (Coast) 88% 10% 2%1%

HART bus service 91% 6% 1%1%1%

Taxi 94% 5% 1%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Never Occasionally Monthly Weekly Daily Transportation Trending

In the past 12 months, how often have you used the following modes of transportation to get around in Downtown Tampa? 98% 100% 98% 96% 93% 90% 81% 80% 74%

70%

60% 54% 53% 47% 50% 44%

40% 37%

27% 30% 26% 25% 24% 21% 22% 20% 12% 9% 9% 9% 10% 6%

0% HART bus Taxi Carpool Bikeshare Downtown Scooters Personal bike TECO Line Uber/Lyft Personal car On foot service (Coast) circulator Streetcar

Workers (n=549) Residents (n=773) Transportation Trending

Workers Trending: How do you get around Downtown Tampa? 98% 100% 96%

90%

80%

70%

60% 53% 50% 47%

40%

30% 27% 24% 25% 21% 20% 12% 9% 10% 6%

0% Taxi HART bus Bikeshare Carpool Personal bike Scooters Downtown TECO Line Uber/Lyft On foot Personal car service (Coast) circulator Streetcar

2008 2010 2012 2014 2016 2018 2020 Rating Transportation

Workers: Rate your satisfaction with the following Downtown Tampa transportation modes. (n=531)

Uber/Lyft 7% 93%

TECO Line Streetcar 9% 91%

Carpool 10% 90%

On foot 10% 90%

Bikeshare (Coast) 11% 89%

Downtown circulator 12% 88%

Personal car 14% 86%

Scooters 17% 83%

Personal bike 18% 82%

HART bus service 33% 67%

Taxi 39% 61%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Unsatisfactory Satisfactory Rating Transportation: Trending

Workers Trending: Satisfied with the following Downtown Tampa transportation modes. 100% 93% 91% 89% 90% 90% 90% 86% 88% 82% 83% 80%

70% 67% 61% 60%

50%

40%

30%

20%

10%

0% Taxi HART bus Personal bicycle Scooters Personal car Downtown Bikeshare On foot Carpool TECO Line Uber/Lyft service circulator* (Coast) Streetcar

2012 2014 2016 2018 2020 Streetcar

Workers: If you were required to pay a fare to take If you were required to pay a fare to take the TECO Streetcar, how the TECO Streetcar, how would that impact your would that impact your use? use? (n=538) 45% 39% 40% 38%

35% 18% 30% 28% 38% 25% 25%

20% 18% 18% 18% 16% 28% 15%

10% 16% 5%

0% Not at all, I would still take it Somewhat, I would take it less Not at all, I would still Somewhat, I would take it I would not use it I don’t use the TECO I would not use it anymore I don’t use the TECO Streetcar take it less anymore Streetcar

Workers Residents Commute Means

Workers: Indicate any means you have used to commute to work in the past 12 months. (n=536)

Personal car 96%

Work from home 43%

Uber/Lyft 19%

On foot 15%

Carpool 12%

Personal bike 10%

TECO Line Streetcar 6%

Downtown circulator 6%

HART bus service 5%

Scooters 4%

Bikeshare (Coast) 3%

Other 1%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Commute Means: Trending

Workers Trending: Indicate any means you have used to commute to work in the past 12 months.

100% 96%

90%

80%

70%

60%

50% 43% 40%

30%

19% 20% 15% 10% 12% 10% 6% 6% 3% 4% 5%

0% Bikeshare Scooters HART bus Downtown TECO Line Personal bike Carpool On foot Uber/Lyft Work from Personal car (Coast) service circulator* Streetcar home

2014 2016 2018 2020 Commute

Workers Trending: How long is your typical commute to work? 50%

45% 44% 42% 41% 40% 37% 36% 36% 35% 31% 30% 31% 30% 29% 30% 29% 27% 28% 27% 24% 25% 25% 23%

20%

15% 10% 10% 8%

5% 3% 3% 3% 3%

0% 2010 2012 2014 2016 2018 2020

Less than 5 minutes 5 to 15 minutes 16 to 30 minutes More than 30 minutes Transportation Subsidy

Workers Trending: How much of a transportation subsidy does your employer offer you? 60% 54%

50%

40%

30% 30%

20% 13%

10% 4% 1% 1% 0% Subsidy toward any mode 100% paid transit pass Partial paid transit pass Partial paid parking 100% paid parking No transportation subsidy (bicycle, walking, etc.)

2010 2012 2014 2016 2018 2020 Parking Downtown

Workers Trending: How do you pay for your Workers Trending: Select your preferred option. downtown parking? 70% 60% 59% 50% 47% 60% 45% 40% 40% 50% 35% 40% 41% 40% 30% 25% 25% 22% 18%18% 30% 20% 15% 11%12% 20% 10% 8% 8% 5% 3% 0% 10% 0% Hourly Daily Monthly Yearly I never pay Other 0% for parking Pay less to have a parking space further Pay more to have a parking space closer to in away from my destination my destination Downtown 2018 2020 2018 2020

• Majority of “Other” state their employer pays for their parking Car Purchase

Which of the following options most realistically describes your next vehicle purchase? 80% 76%

70%

60% 60%

50%

40%

30% 27%

20% 20% 13%

10% 4%

0% I plan to purchase an electric vehicle I plan to purchase a traditional motor vehicle I plan to go car free

Workers Residents Parking Comments

Do you have any comments specific to parking that you would like to share? (n=162)

Expensive 37%

Availability 23%

Demand for free parking 9%

Need for parking garage 8% • Only 23% of General negative 7% respondents Too many surface lots 6% commented N/A 4% after the General positive 4% parking rates Alternative transportation 4% increased Signage related 3%

Reduce requirements 3%

EV 1%

Enforcement 1%

Unrelated/other 22%

0% 5% 10% 15% 20% 25% 30% 35% 40% Employment Workers: Select your area of employment. (n=534) Public service/Government 16%

Legal services 13%

Management/Professional 12%

Workers: Are you a full-time or part-time Non-Profit 9% employee? (n=535) Education 8%

Banking/Financial 5% 6% Sales/Retail/Customer service 5%

Real Estate* 4%

Marketing/PR/Communications* 3%

Architecture* 3%

Clerical/Administrative 3%

Medical/Patient care 3%

94% Technology 2%

Media/Entertainment 1%

Service/Maintenance/Construction 1% Part-Time Full-Time Other 10%

0% 2% 4% 6% 8% 10% 12% 14% 16% 18%

• * Indicates new category in 2020 • Other responses include: Engineering, Museums, and Hospitality Worker’s Home Location

Workers: Do you rent or own your place of residence? (n=522)

24%

76%

Rent Own Relocating to Tampa Workers Interested: Would you prefer to rent or own in downtown? (n=255)

Workers: Please note how interested you are in living in Downtown Tampa within the next five years. (n=529) 25%

75% 50% Interested 50% Uninterested

Rent Own

• Maximum threshold for monthly rent or mortgage is $1,888.21 • Has increased by 4.98% compared to the maximum threshold in 2018: $1,798.49 Relocating to Tampa: Uninterested

What specifically makes you uninterested in living in Downtown Tampa within the next 5 years? (n=242)

Preference for suburbs (Kids, space, schools, etc.) 45% Affordability/Expenses 24% Homeowner/Happy 23% • “Other” includes reasons Too crowded 5% such as flooding, hurricanes, Parking 4% and retiring soon. Traffic control 4% Safety 3% Homeless 3% Retail 2% Transportation 2% Restaurant/bar 1% Things to do/Entertainment 1% Already living in DT 0.4% Other 7%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Recommending Tampa

Workers Trending: How likely are you to recommend Downtown Tampa to others in your peer group as a Workers: How likely are you to recommend Downtown place to work? Tampa to others in your peer group as a place to work? 100% (n=527) 90% 92% 92% 90% 90% 80%

70% 10% 60%

50%

40%

90% 30% 20% 8% 8% 10% 10% 10% Unlikely Likely 0% 2014 2016 2018 2020

Unlikely Likely Additional Thoughts as a Worker

Workers: Please provide any additional thoughts you have regarding Downtown Tampa, from your perspective as an employee. (n=172)

General positive/good experience 32% Parking 17% Public transportation related 15% Homeless 14% Restaurant/Bars (options and hours) 12% Shopping/retail 12% Concerns with growth 6% Pedestrian related (traffic, infrastructure, walkability, etc.) 6% Development/growth/opportunity 5% Traffic concerns (congestion, light timing, etc.) 4% Biking related (infrastructure, safety, etc.) 3% Housing (affordability) 3% Downtowner related (negative and positive) 3% Safety concerns 2% Cleanliness 2% Scooter related 2% Other amenities (dry cleaning, gym, nail salon, flowers, etc.) 1% Grocery store 1% Greenery 1% Noise ordinace 1% Other 9%

0% 5% 10% 15% 20% 25% 30% 35% HIGH LEVEL TAKEAWAYS Resident and Worker Shared Sentiment • Despite COVID, satisfaction and recommendation levels remain high among both residents and workers • Working from home has impacted both groups • Overall, there is less importance on public transportation • Utilization of parks and Riverwalk has stayed the same or increased

• Both groups do not feel as low-income individuals are catered to • Workers also feel that downtown isn’t affordable

• Retail has surpassed grocery stores as being in high demand • Target is the most demanded big box store, followed by local or small businesses rather than having a big box store in downtown

• There is also a want for more options for restaurants and bars as well as having extended hours of operation

• Downtown is very pet friendly

• Riverwalk remains as Tampa’s biggest asset and the parks most visited remain in close proximity or are connected to the Riverwalk • Opportunities remain with Riverwalk or park activation through vendors

• There is great confusion with “Downtown circulator” as the “Downtowner” • The confusion in the name can explain why this option trends less than other years

• Car and foot are the most popular means to get around downtown • Carpooling and biking have increased as a mean from 2018 to 2020 for both groups Residents Workers

• The majority of residents are • Parking is the biggest pain point for relocating in downtown from FL, workers especially Hillsborough County • Workers are satisfied at similar levels • Addressing the homeless is a high of Residents with downtown parks priority for residents • The hours workers are in downtown • Sentiment that walkability has remain on trend improved, and they are more • There is an opportunity to keep them satisfied with walkability in the district longer

• The hours residents are in downtown are not quite on trend