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Cheryl Shuman & the Green Rush Noted Businesswoman Talks About the Future of the Cannabis Industry

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Cheryl Shuman & the Green Rush Noted Businesswoman Talks About the Future of the Cannabis Industry Volume 1, Issue 7 September 2014 CHERYL SHUMAN & THE GREEN RUSH NOTED BUSINESSWOMAN TALKS ABOUT THE FUTURE OF THE CANNABIS INDUSTRY PLUS: MARIJUANA LEGALIZATION AND THE TRADITIONAL INDOOR GROW SHOP HARVESTING: THE FINAL STEPS TO PERFECTING YOUR CANNABIS CROP September 2014 $6.99 PERMIT #699 PERMIT SEATTLE WA SEATTLE USPOSTAGE PAID USPOSTAGE PRSRT STD PRSRT A MESSAGE FROM THE PUBLISHER Onward & upward! MARIJUANA VENTURETHE JOURNAL OF PROFESSIONAL nother month people thinking. Remember, Marijuana CANNABIS GROWERS AND RETAILERS has blasted Venture is about helpful information that VOLUME 1, ISSUE 7 SEPTEMBER 2014 by and we’re moves the industry forward, and to that end, nowA moving into we’ll never hold back the best available data PUBLISHER fall. By the time you when we find it. We’re currently reviewing Greg James read this, CannaCon CEA lighting studies published at several [email protected] and Hempfest will be major universities around the country, and history, and farmers I’m sure many readers will find this series EDITOR will be gearing up for in the future to be fascinating, informative the fall harvest. Speaking of CannaCon, I and — hopefully — helpful. Garrett Rudolph attended the first two business days with [email protected] editor Garrett Rudolph and sales manager Lisa Smith, and loved it. My hat goes off to ACCOUNT EXECUTIVE the organizers, who took a big gamble, and Lisa Smith promoted an event that brought together more than 150 different companies under [email protected] one roof to further their businesses. Based on what I saw and heard from our booth, ART DIRECTOR the event was a big success. Lots of people Christopher Dollar were talking business, handing out cards [email protected] and making new connections. Thank you Bob Smart for organizing the event! EDITORIAL ASSISTANT We also got a lot of feedback about the magazine at the event, and it was almost Patrick Wagner universally positive. The only complaint I heard was that some people wanted to see CONTRIBUTORS more information on the retail side of the Todd Arkley business. To that I would simply reply that Chris Bayley we took note, and will try to find more articles and products that can help those Chris Crew opening legal marijuana stores. David Kerr This month, you may notice a change in Debora Peters Marijuana Venture’s look. After an amazing William Slusher first six months (which saw us grow from The other big news in this issue is the Miles Stover eight pages to more than 80), we believed first-ever large-scale (legal!) marijuana the time was right to make some minor auction. Randy Williams at Fireweed Farms tweaks to how the stories and advertisements decided to go the auction route as a way to were presented and organized. We hope you sell his outdoor-grown crop, and I think like the changes, and looking ahead to the it’s a brilliant idea, and one that will likely Marijuana Venture future, we’ll continue to improve and refine garner a lot of attention. Included in the P.O. Box 1419 this publication. crop is four low-THC plants, of which the Renton, WA 98057 Starting next month, you’ll find the first profits from the auction will go to a local 425-281-1348 in a series of articles that we will publish organization or non-profit. We decided monthly on developments in indoor and that it was newsworthy enough to devote greenhouse growing based on university an entire page to the announcement. It’s www.marijuanaventure.com research. In academia, indoor or greenhouse another example of an entrepreneur testing www.facebook.com/MJVenture growing with artificial lights is referred to as new waters and making exciting things Marijuana Venture assumes no responsiblility for any claims controlled environment agriculture (CEA), happen in this emerging industry. MV or represenations contained in the magazine or in any advertisement. All Material contained is for educational and that’s the term we’ll use. I’m sure people purposes and intended for the legal marijuana business where will disagree with some of the articles and GREG JAMES allowed by state law. Marijuana Venture does not encourage conclusions the researchers come to. That’s PUBLISHER the illegal use of any of the products contained within. a good thing, though, because it will get 4 | MARIJUANA VENTURE // September 2014 CONTENTS // SEPTEMBER 2014 Features 15 Eight Takeaways from CannaCon ........... 9 Q&A with Peter Zuckerman .................. 21 Marijuana Legalization and the Traditional Indoor Grow Shop ........ 37 Cutting-edge Design Meets the Retail Cannabis Industry ................. 53 Products & Services Testing HydroFLOW Part II ................. 61 A House that Hemp Could Build ........... 65 Basics of Grow Room Photography ....... 69 Bar Codes - What Growers, Producers and Retailers Need to Know ......................... 70 Guest Columns Chris Crew: Legal ................................. 29 High Society/High Profile William Slusher: Politics ........................ 73 Ten questions with Cheryl Shuman. Todd Arkley: Financial .......................... 74 Armando Perez: Technology .................. 77 LEGAL PAGES Miles Stover: Buisness ........................... 78 David Kerr: Debora Peters: Accounting .................... 80 Denials, Withdrawals and Appeals Steven Fuhr: Politics .............................. 81 25 Editorial Letter from the Publisher ........................ 3 HARVESTING Letter from the Editor ........................... 82 The final steps to perfecting your cannabis crop Misc. 30 Quick Picks ........................................... 59 WEED IN Marijuana Venture’s goal is to provide the best information possible WINE COUNTRY to the legal, licensed, commercial marijuana buisness. Our belief is that Growing Marijuana in Yakima Valley a great buisness publication will help 42 professionals in the industry create more efficient and profitable buisnesses. www.MarijuanaVenture.com | 7 Jeremy and Jesse Elkins of Elkins Inc. Eight Takeaways from CannaCon By Garrett Rudolph and Patrick Wagner usiness people from around the four-day trade show would have probably nation visited Tacoma, Washington looked pretty similar to a trade show for the “As marijuana continues its for the first-ever CannaCon. The construction industry or a gardening expo. shift toward the mainstream Bevent featured more than 100 vendors geared Sure, there was a booth or two that displayed in the near-future, is it far- toward the cannabis industry, as well as pipes and bongs, grinders, vape pens and fetched to imagine hundreds speakers and seminars throughout the four- marijuana-themed clothing. But far more day business-focused event. prevalent were vendors working to alleviate of thousands of kitchens CannaCon coincided with the 23rd the banking obstacles cannabis business having Magical Butters in their annual Seattle Hempfest, just 34 miles north owners are facing; lawyers, accountants and cabinets, right alongside the on Interstate 5. Hempfest has been billed as insurance agents were staking their claim as Keurig and the Cuisinart?” largest event of its kind — part festival, part go-to business professionals for the former protest, part activists’ rally, part celebration. black market industry; companies with backgrounds in science served both the Here are eight takeaways from CannaCon: growing community and the testing needs of the industry. 1. The face of the cannabis industry is Other vendors and speakers included changing. The stereotypical, counterculture heating and air conditioning experts, security look of the marijuana crowd may always firms, local gardening celebrities, and even … be a part of the industry, but it’s evolving a government official. It’s safe to say even two rapidly toward the mainstream. Surely, not years ago, a government official would have everybody will embrace this change, but it had to go incognito if they were attending a has to be acknowledged as part of the process cannabis industry convention. of legalization so many activists have devoted their life to. 2. The fact that CannaCon was even CannaCon was a perfect example of that successful shows a different approach and shift. different mindset than many of the other To a casual observer, a quick walk- large cannabis industry events. Scheduling it through of the Tacoma Dome during the >> continued on page 11 www.MarijuanaVenture.com | 9 << continued from page 9 about best practices, different manufacturers during the exact same time frame as Seattle and the regulations, both from the medical Hempfest was some combination of brilliant, side of the industry and the recreational side. bold, daring and dumb. And even now, it’s From the perspective of state-licensed hard to say which of those descriptions is retailers, the edibles selection and supply most accurate. can’t expand soon enough. On one hand, there are probably hundreds At CannaCon, there were seminars on of people that would have liked to go to both cooking with cannabis and developing events, but were somewhat forced to pick tinctures. At least three of the vendors with and choose. CannaCon did offer a shuttle to booths manufactured extraction machines Hempfest, which allowed for some back and that will likely be used by processors as a first forth, but many people were not willing to step for creating a wide variety of marijuana- make that trek. infused candies, baked goods and beverages. Still, the events had completely different Then there are the Magical Butter focuses, and many of the folks that were machines. They’re
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