The Times PO Box 182395, Shelby Twp., MI 48318-2395 ● 231.843.0319 ● www.ashbysicecream.com July 2016

Www.AshbysIceCream.Com Gets A Facelift Check out our newly updated website. It is mobile friendly for any of your devices. We added new information and graphics, upgraded the locator with mapping for retail loca- tions. In addition, we added the nutritional information pages to the “Flavors” page, so you can download the specs you need for the flavors you sell. The consumers will be able to scan a new QR code that points to the flavors page and find that information as well. We have new “nutritional warning” decals available for your cabinets with the Inside this issue: code printed on it (see page 4).

News from Ashby’s Our order forms are still available on the special “Distributor/Retailer” page by using Sterling the password protected login. If you need the password, call or e-mail us at contac- [email protected]. You can also send e-mails to your Ashby’s representative at Celebrate Ice Cream (first initial+last name)@ ashbysicecream.com, for example: [email protected]. Month!

Recipe Corner Monday Was The First Day of Summer It sure seems like summer, too. Here in mid-Michigan, it is hot and muggy—the perfect Promotions For Ice reminder that summer has arrived. The next 10 days look hot and summer-like as well with temperatures in the 80’s and 90’s! We hope you have great weather where you are Cream and can take advantage of it to SELL, SELL, SELL.

You Wanted to Know July is This is your time, ice cream retailers: July is National Ice Cream Month! A time to cel- Welcome, New ebrate, promote, and SELL ice cream like no other time of the year. Get your store dec- Ashby’s Sterling orated, set your promotions (ideas available in this and past “Sundae Times” issues on our website, “Distributor and Retailer” page), and plan your celebration menu/specials. Retailers Get your store noticed by calling your local paper to invite the reporter out for an ice cream treat and the history of ice cream. They are going to cover an ice cream store, it should be yours! Important Dates: Sunday, July 17, is National Ice Cream Day, so plan something special for that day, too. Perhaps an for your town? Pay one price for a scoop of va- Flavor Day 2016— nilla and they add the toppings from a topping bar? Sell special patriotic treats. Call the November 5, 2016 Liberty Tax service and see if you can rent their mascot (Statue of Liberty), or let them Check our website hand out business cards for a few hours to draw attention to your store. Make/buy a for additional shows large out of poster board and balloons for the mascot to hold in place of & dates. the torch. Promotion Planner: Summertime Fun: We know it will be hot and sunny this summer, so be What will you do to promote our industry and your prepared with your promotion schedule and “Special place in particular? Sure, if its hot, your regulars will of the Day” calendar. To give you a couple of ideas, come out and buy ice cream, but what about those we created the dessert items below: travelling for vacation who may not know where you are located. Find out-of-the-box ways to get your Cookie Pie: name and location out there. Are you using social me- Fill a chocolate crumb pie crust with softened AS dia? Reviews on Yelp, information in the on-line yel- Cookie Jar or O-O-Oreo ice cream layers. Smooth low pages, etc.? If you are selling only Ashby’s hand- and mound in the middle. Pipe cold fudge topping dip ice cream, we have your name and location on our around the edges of the pie and in the middle. Add website. And with our new upgrade, loyal Ashby’s “rosettes” of whipped topping and cherries in the mid- followers will get a list of all the retailers around their dle of the rosettes for garnish. location on their mobile devices! Be sure to check out www.ashbysicecream.com/locator and verify that your store information is included and accurate. Peanut Butter Landslide Sundae: Pile two scoops of Ashby’s PB Landslide off to one Another easy, inexpensive way to reach new custom- side of a 12 oz. sundae cup. Drizzle hot fudge down ers is with cross the side, and garnish with whipped cream, crushed promo- tions. peanuts and/or chocolate “rock” candy, and a cherry. Ask the diner next door if you can Red, White, and Blue : provide placemats Layer , whipped icing, Blue with your ad- Moon, and more whipped icing in a clear parfait dish. vertising on them. Garnish with a cherry and a mini flag. In ex- change, you can hand out Independence Day Cookie Treats: their breakfast Scoop onto a large, sugar cookie and menu for them. let it soften just enough that you can add another cook- How about the ie on top and press flat. Roll edges in red, white, and car wash down the blue sprinkles. Place in storage bag and freeze. street? When the customer pays, the attendant can hand out your coupons and vis versa.

Decorate your store in celebration of “America the Beautiful” and “Ice Cream the Beautiful” for the month of July. Celebrate our democracy with a mock election: make up a red, white, and blueberry sundae with two names: “The Donald” and the “Hillary”. Whichever name is requested the most will give you incite on whom our next president will be!

Support and participate in your town’s Independence Day activities: put a float in the parade and hand out flyers and coupons (good for another day). Sponsor games or activities with treats from your menu as priz- es. Sponsor contests for charity: ice cream eating, candidate look-a-like, best pj’s, best parade float, best store decorations in your town, etc.

Christy Beleshi Coco Bean Creamery & Café 11558 15 Mile Road Sterling Hgts. MI 48312 Tayloe- Toni Haddox Howard's Dairy Bar 311 W. Main Street St. Paris OH 43072 Tim Kamego DRSN Gifts & Sundry 7733 E. Jefferson Detroit MI 48215 Christy Horvorka Christie's Dairy Delights #2 1151 W. Taylor Chicago IL 60607 Teresa Hasley Oh It's Good Bistro 1121 Manvel Ave Chandler OK 74834 Robert & Anita McGee Time 4 Sweets 17119 88th Ave Tinley Park IL 60487 Prisca Bretta Shivers Sweets N Treats 3223 S. 13th Street Lincoln NE 68502 Oday Odish Sunoco 9 E. Genesee Street Lapeer MI 48446 Dulce V Sweets 6140 S. Archer Ave. Chicago IL 60638 Mrs. Lee's Stagecoach Sweet Diann Wilhoit Shop 1828 Hwy. 42 S Flovilla GA 30216 348 N. L Rogers Wells Jeff & Bart Posey Plum Yum Blvd. Glasgow KY 42141 Eric & Washing- ton Alarcon Washington Scoops & Fruts 1010 N. Seminary Ave. Woodstock IL 60098 Debbie Comber Gingerbread Lodge 5361 N. US 31 Eastport MI 49627 Sayed Masbak Scoops 7010 Hwy. 146 N Baytown TX 77523 Giuseppe &Sharie Boscaglia Village Grill & Chill 6628 Main Street Cass City MI 48726 Alan Prior Shakers 6685 Main Street Caseville MI 48725 Tina Jasinski TJ's Ice Cream Cabin 4119 Huron Street North Branch MI 48461 Samir & Joyce Daher Sweet Dreams Bakery 3848 E 13 Mile Road Warren MI 48092 7th Heaven/Convenience Enter- Sonny Shawn prises 1100 N Morly St Moberly MO 62570 Tiffanie Kirkland TJ Convenience 104 W. Chicago Colwich KS 67030 Wendy Roudette MaddLuLu 2021 Main street Porterdale GA 30014 Dorothy Goodloe The Scoop 401 C. Northside Drive Valdosta GA 31602 Hannah Sendlhofer Cenex 100 N. Main Pine Island MN 55963 Tammie Kenoyer Social Station 8056 Hwy. 28 Prole IA 50229 Terri Hangar, Mgr. United Farmers Mercantile 203W. Oak Street Red Oak IA 51566 Nikki & Kathy Panatera 26th Street Sugar Shack 630 West 26th Street Chicago IL 60616 Wendy Sanfilippo Candy Bar 19 E. Main Street Frewsburg NY 14738 Mike Nowinski Andiamo Detroit 400 Renaissance Detroit MI 48243 3301 Cypress Creek Wayne Kamergle The Brisket House Pkwy Houston TX 77068 Chattahoochee Charles Fricke Selborne Sweets 9131 Selborne Lane Hills GA 30268 Anna Rizzo Champagne Chocolates 65 Macomb Place Mt. Clemens MI 48043 Matt Bathey Superior Pizza and Subs 9449 W. 6 Mile Road Brimley MI 49715 Jason Rowden Rowden's Express 204 N. Main St Eminence MO 65466 Erhan Kara Boardwalk Ice Ceam 311 Water Street Saugatuck MI 49453 Tim Cogswell Tims Market 715 Napoleon Road Michigan Center MI 49254 Landen Gorzen Frosty King 200 N. Moscow Horton MI 49246 Siddharth Kumar Dippin Dots 2727 Fairfield Commons Beaver Creek OH 45431 Adonis Niews KoKopelli Candy 1701 N. Market Street Dallas TX 75202 Cody Christensen Small Town Shot 909 W. Sovidge Spring Lake MI 49456 Marlene Walraven Walraven's Country Gardens 597 N. 1st Street Harrison MI 48625 Nick & Misty Spinks Scoops & More 5000 Frederica Street Owensboro KY 42301 Danny Cobb Cobb Produce 287 Franklin Road Newnan GA 30263 Theresa Sirvaitis Dutch Oven 7611 US 31 Alanson MI 49706 Cathy Lerchen Gemmas 11601 S Lacore Street Empire MI 49630 Natalie Walker 1340 Café & Sweet Shop 1340 Main Street Dresden OH 43821 Alva & Brittany Yoder AJ's Bakery & Coffee House 144 W. Main Street--Store Mendon MI 49072 Carlanco Bartuch Kegg's Candies 8168 A Westpark Drive Houston TX 77063 Stevie Harrison Le Sweetique 23326 Cypress Wood Drive Spring TX 77373 Lynn Quan Chez Beignets 3701 Hwy. 6 Sugarland TX 77478 Carlos Garcia La Super Bodequita 227 Tidwell Road Houston TX 77022 Ben Broomberg Daylight Donuts 406 W. Main Street Hahira GA 31632 Nickie Ross Chill Factor 989 W. Midland Road Bay City MI 48706 Lyndon Angus Luna Carnival 4380 Luna Pier Road Luna Pier MI 48157 Emma Dearth Chicago Cream Puffs 3458 W. 111th Street Chicago IL 60655 Josh Bassett Spring Arbor Frosty Boy 3116 Daggitt Drive Spring Arbor MI 49283 Raj Rajesh Universal Bakery & Snacks 11929 University Blvd. Sugarland TX 77479 Robert & Heidi Brown RW's Ice Cream Shoppe 8948 Chandlerville Road Beardstown IL 62618

You Wanted to Know:

Q. Consumers are demanding more and more information about the ingredients in their food. As an ice cream retailer, how do I help them get information without holding up the line of ice cream customers?

A. Ashby’s Sterling Ice Cream recently mailed out new “Nutritional Warning” decals that contain a code your customers can scan to link to our website and nutritional information sheets for each of our flavors. Although you should also have a set of the sheets in a notebook in your store, most people will be happy to use the scan code to view the infor- mation on their mobile device. If you need a sticker for your cabinet, please contact us.

Questions? Contact us at www.ashbysicecream.com or 231.843.0319