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BBC Radio 5 Live SPORT & WOMEN’S FOOTBALL

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BBC Radio 5 Live SPORT & WOMEN’S FOOTBALL BBC Radio 5 Live SPORT & WOMEN’S FOOTBALL Slide 1 Weekly Sport Reach (000’s): Sport Share of listening: Av. Hrs per listener: 3,444 6% 02:42 76% 24% Highest day of Women’s football reach: AI average: Saturday 2,024 79 Sport audience average Proportion of Sport : Mon-Wed; Thu-Fri; Fri; Sat-Sun, Thu-Fri; : Mon-Wed; Proportion who age: 51 audience who also Sport listen every day: listen to News: Proportion sport 1% audience 25-44: 60% 19:00-22:30; 19:00-22:00;13:00-14:00; 12:00-18:00 25% SNAPSHOT – SNAPSHOT Source: RAJAR Q1 2017 15+ Slide 2 Weekly Reach (000’s): Share of listening: Av. Hrs per listener: 830 0.2% 01:54 75% 25% Highest day of Women’s football reach: AI average: Saturday 2,024 79 Sports Extra Sports Sport audience average Proportion who age: listen every day: 51 SNAPSHOT – SNAPSHOT Proportion sport 1% audience 25-44: 21% Source: RAJAR Q1 2017 15+ Slide 3 Live radio listening performance & appreciation Slide 4 Sport reached 3.44m people in the latest quarter Share % Reach (000s) 1.5 3,853 3,188 3,395 3,638 3,775 3,560 3,230 3,736 3,444 6000 1 4000 0.5 2000 80 0 7 7.2 6 6.6 6.4 6.3 6.2 6.0 5 5.4 4.9 4.9 4 3 2 1 0 Q1 15 Q2 15 Q3 15 Q4 15 Q1 16 Q2 16 Q3 16 Q4 16 Q1 17 Source: RAJAR Q1 2017 15+ Slide 5 NFL Coverage generally has lower AI scores than both the 5 live and Sports Extra average Appreciation Index 8686 Women's Football Coverage 84 82 80 5 live average 80 79 78 Sports Extra average 2015 2016 2017 (to May) Source: Pulse Panel Time spent listening to sport declined in Q1 ’17 – steepest among 15-34’s Ave. hours per listener Q1 16 Q1 17 03:06 03:06 03:00 03:00 02:54 02:42 02:36 02:06 Adults 15+ 15-34 35-54 55+ Source: RAJAR Q1 2017 15+ Slide 7 Time spent listening to Sports Extra declined in Q1 ‘17 – linked to fewer broadcast hours Ave. hours per listener Q1 16 Q1 17 03:00 02:42 02:42 02:18 02:06 01:54 01:48 01:48 Adults 15+ 15-34 35-54 55+ Source: RAJAR Q1 2017 15+ Slide 8 The Audience Slide 9 The 5 live Sport audience is ABC1 Male 15-24 female 65+ 25-34 7% C2DE 24% 22% 11% 34% 14% 35-44 21% 66% 76% 55-64 24% ABC1 male 45-54 The programme The audience skews The audience skews attracts a more male 45-54: more well off: audience: 24% are 45-54 66% are ABC1 76% vs 24% Source: RAJAR Q1 2017 15+ The Sports Extra audience to the programme is ABC1 Male – similar to the 5 live Sport audience 15-24 female 65+ 25-34 C2DE 10% 25% 25% 8% 33% 13% 35-44 67% 75% 20% 55-64 25% ABC1 male 45-54 The programme The audience skews The audience skews attracts a more male 45-54: more well off: audience: 24% are 45-54 66% are ABC1 76% vs 24% Source: RAJAR Q1 2017 15+ Source: RAJAR Q1 2017 Source: RAJAR 15+ groups inQ12017 5 live listeningall sport declined amongst age 1000 1500 2000 2500 500 0 Reach (000s) by age groups for Sport on 5 live Reach (000s) by agegroupsSport on5 live for Q2 2007 Q3 2007 Q4 2007 Q1 2008 Q2 2008 Q3 2008 Q4 2008 Q1 2009 Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 15-34 Q2 2011 Q3 2011 Q4 2011 Slide 12 Q1 2012 35-54s Q2 2012 Q3 2012 Q4 2012 Q1 2013 55+ Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016 1314.2 1548.6 Q1 2017 581.2 Source: RAJAR Q1 2017 Source: RAJAR 15+ audiences declined on Sports Extra Sports audiences declinedon inQ1‘17broadcasthours, allline In with fewer 100 200 300 400 500 600 700 800 0 Q2 2007 Extra Sports Reach (000s) by agegroupsSport on5 live for Q3 2007 Q4 2007 Q1 2008 Q2 2008 Q3 2008 Q4 2008 Q1 2009 Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 15-34 Q2 2011 Q3 2011 Q4 2011 Slide 13 Q1 2012 35-54s Q2 2012 Q3 2012 Q4 2012 Q1 2013 55+ Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 167 622 379 Listening by platform and location Slide 14 Most sport is listened to in home in line with weekend coverage) – with 1/5 on the move Sport 76% 19% 4% 69% 21% 10% Source: RAJAR Q1 2017 15+ Listening to the sport digital devices is increasing AM/FM DAB Online 2013: 48% 2013: 29% 2013: 18% Sport 2016: 41% 2016: 43% 2016: 16% 2013: - 2013: 56% 2013: 44% 2016: - 2016: 68% 2016: 32% Source: RAJAR Q1 2017 15+ Slide 16 Slide 17 .
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