AGSE 2010 ENTREPRENEURS ARE BURNING EARTH: TOWARD A THEORY OF ENTREPRENEURIAL ECOLOGY Howard Frederick: Deakin University, Burwood, Australia » Contact: Howard Frederick, Deakin University, Melbourne Campus, 3126 Burwood, Australia, (T) +61 3951 7182, (F) +61 3 9251 7083, Email:
[email protected] ABSTRACT This article consists of original musings based upon the sparse literature of ecopreneurship toward the foundation of a general theory of entrepreneurial ecology. Rather than drawing upon empirical research, this paper comes more out of the normative vein. Normative theory comprises hypotheses or other statements about what is right and wrong, desirable or undesirable, just or unjust in society. In addition there are three short cases compiled from the literature that illustrate my thinking. Human-induced climate change is one of the greatest challenges facing the human race in the 21st century. Entrepreneurs have played a major role in contributing to our current dilemma. For example, small-scale entrepreneurs have made their contribution to the planetary crisis by helping to destroy areas of rainforest. Nonetheless, entrepreneurs could actually help save the planet. The article draws upon the literature that attempts to define ecopreneurship. It examines the concept of sustainability and distinguishes between industrial entrepreneurship and sustainable entrepreneurship. It proposes a simple functional equation to describe the interrelationship of the biosphere, sociosphere, and econosphere. The paper proposes a model of entrepreneurial ecology showing how these three spheres, mediated by entrepreneurs, and must extract a constant source of energy and materials to maintain their self-organised state and to process materials. Up until the present, some entrepreneurs have not valued nature as a living ecosystem.