MARKETING COMMITTEE MEETING AGENDA JUNE 24, 2019 Welcome Rolando Aedo Chair Overview Eric Jellson General Updates William Talbert III 5-Year Strategic Plan Update Rolando Aedo Tourism Infrastructure Update Department / Division Updates o Research & Business Intelligence Andrew Wobensmith o Travel & Tourism Sales Gisela Marti o Advertising & Digital Marketing Josie Llado o Communications Jennifer Diaz o Cultural Tourism John Copeland o LGTBQ Marketing Dan Rios o Content, Social Media & Creative Services Janel Blanco o Business Development Madeleine Paredes o Partnership Ali Bibeau o Multicultural Tourism & Development Connie Kinnard o Sports & Entertainment Tourism Jose Sotolongo

Annual GMCVB Marketing & Planning Workshop Rolando Aedo o Friday, July 19, 2019 o 8:00 a.m. 1:00 p.m. o Beach Convention Center

HANDOUTS: - Town Hall Flyer - GMCVB Sales & Sponsorship Packet - Monthly Dashboard of Key Visitor - 2018 Visitor Industry Overview Industry Indicators - The Pink Palm, Spring 2019 - The Big Blue - Arts & Culture Guide, Spring 2019 June 24, 2019 Eric Jellson, Chairman Area Director of Marketing & Strategy, Kimpton Hotels + Caribbean Rolando Aedo, CDME Chief Operating Officer, GMCVB

2 Eric Jellson, Chairman Area Director of Marketing & Strategy, Kimpton Hotels Florida + Caribbean William D. Talbert III, CDME President & CEO, GMCVB [email protected] Rolando Aedo, CDME Chief Operating Officer, GMCVB [email protected]

Consultant Selection Process

Comprehensive Process • Advertised RFP through local newspapers and industry websites • 14 Intent to Respond responses were received • 9 Proposals received from leading firms:

Boston Consulting CSL/ Deloitte Ernst & Young InterVISTAS Group Mandala Jones Lang Johnson Parter LaSalle/MMGY Resonance Consulting International Global • 7 proposals were forwarded to the GMCVB’s Screening Committee • 4 Firms were invited for oral presentations

Stakeholder & Community Engagement

Interviews Community Client & & Meetings Engagement Stakeholder Surveys

Town Hall Survey for Meeting 1-on-1 Interviews 85+ Meetings Planners & Tour Operators Meetings/Workshops Focus Group DestinationNEXT • Board Sessions 2 • GMCVB Management Assessment Committee Visioning Workshop 1 Facilitations Town Hall Meetings

DOWNTOWN AREA SOUTH MIAMI-DADE AREA 14 2. Date: Tuesday, March 19, 2019 6. Date: Tuesday, May 7, 2019 Location: Overtown Performing Arts Center Location: South Miami Dade Cultural Arts 10 Center, Lab Theater 7 3. Date: Monday, April 29, 2019 Location: Adrienne Arsht Center 8. Date: Thursday, May 9, 2019 12 Location: Hilton Miami

1 11. Date: Tuesday, June 11, 2019 BEACHES AREA Location: Seminole Theatre 3 4 5. Date: Thursday, May 2, 2019 2 5 Location: Miami Beach Botanical Garden 15 WEST MIAMI-DADE AREA 13 9 1. Date: Monday, March 18, 2019 CENTRAL MIAMI-DADE AREA Location: Hialeah Park Racing & Casino 9. Date: Wednesday, May 15, 2019 4. Date: Tuesday, April 30, 2019 8 Location: Coral Gables Museum Location: Intercontinental Doral

13: Date: Thursday, June 27, 2019 NORTH MIAMI-DADE AREA Location: West Dade Regional Library Everglades 7. Date: Wednesday, May 8, 2019 15. Date: Wednesday, July 10, 2019 National 6 Park Location: Florida International University Location: The Patricia and Art Kovens Conference Center Museum, Florida International University, Campus 10. Date: Thursday, May 16, 2019 Location: Shula's Hotel & Golf Club 11 Miami Lakes

12. Date: Tuesday, June 25, 2019 Location: - North Campus

14. Date: Tuesday, July 9, 2019 Location: Miami Gardens Source: 8:00 pm Upcoming Town Halls

North Miami-Dade Area: • Miami-Dade College North Campus: June 25 • Hard Rock Stadium: July 9

West Miami-Dade Area: • West-Dade Regional Library: June 27 • The Patricia & Phillip : July 10 REGISTER: www.DestinationMiami.org

CONTACT: [email protected] MIA Update

London, Gatwick Casablanca, Morocco Boeing 787 (344 seats) Boeing 787-8 (219 seats) Began March 31, 2019 Began April 3, 2019 Daily service 3x’s per week

Warsaw, Poland Paris, France Boeing 787-8 (252 seats) A 330-300 (352 seats) Begins June 1, 2019 Begins June 10, 2019 4x’s per week 4x’s per week

[email protected] MIA Update

Cordoba, Argentina Columbia, South Carolina Begins June 6, 2019 Begins December 18, 2019 4x’s per week Daily Service Boeing 767-300 (209 seats) Embraer 145 (50 seats)

Northwest Arkansas Airport Oklahoma City, Oklahoma Fayetteville, Springdale, Rogers and Bentonville Begins December 18, 2019 Begins December 18, 2019 Daily Service Daily Service Embraer 175 (76 seats) Embraer 175 (76 seats)

[email protected] MIA’s Capital Improvement Program

$5B in Airport-wide Modernization Projects over the next 15 years

Central Terminal Redevelopment (Terminal E and F) Expanded South Terminal (Concourses H and J) Renovated Concourse D gates to accommodate larger aircrafts Two new hotels: One hotel will include a business and conference center with exhibition space Central Terminal Redevelopment - Concourses E/F Other landside projects Warehouses for cargo operations

North Terminal Redevelopment

North Terminal Redevelopment

Future MIA Hotel [email protected] PortMiami Update

Norwegian Cruise Line - Pearl of Miami Norwegian Encore Completion by November 2019 November 17, 2019 - Launches 7-day Caribbean voyages

[email protected] Port Miami Update

MSC Cruises - Two New Terminals MSC Meraviglia Completion by December 2022 November 10, 2019 - Launches 7-day Caribbean voyages

[email protected] New Downtown Miami Signature Bridge

The I-395/SR 836/I-95 Project is a partnership between the Florida Department of Transportation (FDOT) and the Miami-Dade Expressway Authority (MDX), with construction limits on State Road (SR) 836 beginning at NW 17 Avenue and continuing through the SR 836/I-395/I-95 (Midtown) Interchange to the MacArthur Causeway Bridge. The limits on I- 95 are from NW 8 Street to NW 29 Street.

Construction is expected to be completed in the fall of 2023 at a cost of $802 million.

[email protected] PortMiami Update

Virgin Voyages Cruise Terminal - Palm Grove Virgin’s Scarlet Lady Completion by November 2021 April 2020 - Launches 7-day Caribbean voyages

[email protected] PortMiami Update

Royal Caribbean’s New PortMiami Office October 2020

[email protected] Hotel Pipeline

MIAMI-DADE # of properties # of rooms As of June 2019 457 57,910 2019 23 2,791 2020 19 2,608 2021 +* 34 8,243 Total 533 71,552

*Includes Miami World Center (Marriott Marquis) 1,723 rooms, MBCC Headquarters Hotel 800 rooms Source: STR

[email protected] Andrew Wobensmith Research & Business Intelligence [email protected] 2018 Visitor Industry Overview

Top International Markets - Brazil - Germany - Colombia - Venezuela - Argentina - Mexico - Canada - France - United Kingdom - Ecuador

Top Domestic Markets - New York City - Washington, DC - Chicago - Dallas/Ft. Worth -Atlanta -Boston - Philadelphia - Houston - Los Angeles - Detroit [email protected] Market Indicators

April 2019 % YTD % 12 Months* % MIA Arrivals 1,912,033 +1.8% 8,031,520 +4.0% 23,069,294 +2.4% PortMiami 637,947 +25.7% 2,678,766 +25.7% 6,561,596 +23.9%

May 2019 % YTD % 12 Months** % Jobs 148,300 +3.1% 147,200 +2.4% 144,400 +2.2%

MIAMI-DADE May 2019 % YTD % 12 Months** % Occupancy 76.3% -0.1% 81.2% -2.1% 76.1% -2.2% Room Rate $178.84 -1.7% $230.18 -0.5% $199.08 +1.1% Rev Par $136.43 -1.8% $186.86 -2.5% $151.45 -1.1% Rooms Available 57,910 +4.0% 57,695 +4.4% 57,071 +3.3% Rooms Sold 1,369,510 +3.9% 7,072,439 +2.2% 15,847,887 +1.0%

*12 months (May 2018 – April 2019) ** 12 months (June 2018 – May 2019) Source: MIA, PortMiami, STR, Florida Department of Economic Opportunity [email protected] Hotel Industry By Region (Jan 2019 - May 2019)

REGION Occupancy % Room Rate % Rev Par % Airport 85.3% -3.6% $132.32 -5.6% $112.82 -9.1% Aventura / Sunny Isles 68.9% -6.7% $220.18 +0.8% $151.78 -5.9% Central Dade 78.2% -7.1% $133.26 -5.6% $104.18 -12.3% / 76.2% -4.4% $282.82 -3.3% $215.46 -7.5% Coconut Grove 78.6% -2.8% $215.54 -0.7% $169.36 -3.5% Coral Gables 79.8% -5.6% $188.36 -1.2% $150.39 -6.8% Doral 83.6% -2.9% $151.02 -5.0% $126.22 -7.8% Downtown 81.2% -0.4% $240.26 -0.1% $194.98 -0.5% Miami Beach 82.7% +0.7% $313.54 +0.8% $259.19 +1.5% North Dade 80.1% -5.5% $135.76 -1.9% $108.71 -7.2% South Dade 77.9% -6.8% $109.59 +0.0% $85.35 -6.8% Surfside / Bal Harbour 78.7% +7.8% $487.21 +0.2% $383.48 +8.0% Source: STR [email protected] Hotel Industry Outlook

Full Full % % % % Q3 Q4 Year Year Change Change Change Change 2019 2020

Occupancy 71.6% +0.6% 74.2% +0.9% 76.2% -0.6% 76.7% +0.6%

Room Rate $154.45 +2.1% $206.29 +2.3% $201.46 +1.1% $211.04 +4.8%

Rev Par $110.57 +2.7% $153.05 +3.2% $153.60 +0.5% $161.86 +5.4%

Source: STR Forecast, revised 5/2019

[email protected] Gisela Martí Travel Industry Sales [email protected] TravelU.S. & IndustryCanada Sales – U.S. & Canada

GoGo Vacations Roadshow • Travel & Adventure Shows (Washington DC): March 16 – 17, 2019 Atlanta, GA April 10 • GoGo Vacations Roadshow (East Rutherford, NJ): April 2, 2019

• GoGo Vacations Roadshow (Atlanta, GA): April 10, 2019

• Alliance of Westchester Travel Agents (New Rochelle, NY): April 8, Peninsula Travel Show 2019 Springfield, MA April 27 - 28 • GoGo Vacations Chicago Roadshow (Lisle, IL): May 15, 2109

• Travel Professionals of Color Conference (Memphis, TN): May 16- 19, 2019 GoGo Vacations Chicago Roadshow Lisle. IL • Travel Leaders EDGE Conference (Washington, DC): June 7-10, May 15 2019

[email protected] TravelLatin America Industry Sales – U.S. & Canada

Argentina/Chile Sales Mission Cordoba, Argentina • GMCVB Destination Presentation - Leisure Travel (Buenos Aires, May 20 Argentina): April 16, 2019 • WTM Latin America (São Paulo, Brazil): April 2 - 4, 2019 Argentina/Chile Sales Mission Buenos Aires, • GMCVB Destination Presentation - Abreutur (São Paulo, Brazil) Argentina April 11, 2019 May 21

GMCVB Destination • ANATO Roadshow (Pereira, Colombia): April 9, 2019 Presentation Rio de Janeiro, Brazil • Argentina/Chile Sales Mission (Córdoba & Buenos Aires, May 23 Argentina and Santiago, Chile): May 20 - 24, 2019

GMCVB/AA • GMCVB Destination Presentation - Flytour Viagens (São Paulo, Roadshow Brazil): May 9, 2019 Pereira, Colombia May 21 - 22 • GMCVB/AA Roadshow (Pereira, Colombia): May 21 - 22, 2109

[email protected] Caribbean

Trafalgar Travel Agency Trafalgar Travel Agency Bridgetown, Barbados Montego Bay, Jamaica March 6 April 9

Global Travel Transcontinental Travel Kingston, Jamaica Port of Spain, Trinidad March 13 May 15

Cardon Travel Indar Weir Travel Old Harbour, Jamaica Bridgetown, Barbados May 6 April 2

[email protected] TravelEurope Industry Sales – U.S. & Canada

• DERTOUR Campus Workshop (Frankfurt) – March 14 • ITB Berlin 2019 (Berlin) – March 6-9 • Euceo Workshop (Paris) – March 12-13 • Visit USA Italy Showcase (Bergamo) – March 3-5 • GMCVB Israel Workshop (Haifa) – March 27 Spain-Portugal Sales Mission May 6-10, 2019 • FDM Travel 2019 (Copenhagen) – March 4 • Travel Bulletin Showcase (Oxford, Sheffield, Southampton, Belfast & Dork) – March 18-19 / April 29-30 • Germany-Switzerland Mission (Zurich, Hamburg, Hannover, Frankfurt) – April 8-12 • Travel Weekly Aspire Luxury Forum (Manchester) – April 8 • Toulouse Annual Airport Workshop (Toulouse) – April 18 Discover America Seminar Norrkoping, Sweden • Alidays / BE Travel Training Day (Milan) – May 23 May 16, 2019 [email protected] TravelLooking Industry Sales – LookingAhead Ahead

• LE Miami (Miami Beach, FL): June 17-20, 2019 • Texas Sales Mission (Dallas-Ft. Worth & Houston, TX): July 9-12, 2019 • MAPTA Tradeshow (New York, NY): July 16, 2019 • Global Travel Marketplace (Hollywood, FL): July 26 - 28, 2019 • UK - Ireland Sales Mission ( London & Dublin): July 8 - 12, 2019 • GBTA Convention (Chicago, IL): August 3-7, 2019 • Brazil Sales Mission (Fortaleza, Curitiba, São Paulo): August 12 – 16, 2019 • ASTA Global Convention (Ft. Lauderdale, FL): August 25 – 27, 2019 • La Cita (Kissimmee, FL): September 4 - 6, 2019 • Scandinavia Sales Mission (Sweden, Denmark, Norway): September 16 - 20, 2019 [email protected] Josie Llado Advertising & Digital Marketing [email protected] Consumer Advertising

162 million impressions generated YTD

• Found in Miami summer campaign kicked off in April with digital banners, paid social, and video, and FIM Summer Ads a new summer landing page. • Local Found in Miami campaign includes Facebook carousel ads, geotargeted digital banners, and display banners through Time Out- USA • Booking co-ops with Expedia will run throughout the summer

Expedia Co-Op Landing Page [email protected] Meetings Advertising

13 million impressions generated YTD, including: Print & digital advertising: – ASAE Dailies – Convene – Successful Meetings – Associations Now – IMEX Prevue Advertorial – Trade Show Executive Convene Print – Corporate and Successful Meetings Advertorial Incentive Travel

[email protected] Digital Marketing

Website Enhancements • New search enhancements, video modules and neighborhood maps have launched • Visitors up 17% over last period Interactive neighborhood map • “Things to do” is the current top site section, slightly higher than “Webcams” Posts on Google • Launched in April 2019 • Over 8.1 million views to Miami’s posts to date

Miami on Google

[email protected] Looking Ahead

• Bringing national Instagram influencers to Miami to encourage bookings and drive awareness of our partners (restaurants, attractions, hotels, spas)

• Geo-targeted event ads in Pinknic NYC feeder markets such as the geotargeted banner Frieze Art Show and Pinknic rose wine festival throughout the summer

Found in Miami Summer influencers

[email protected] Jennifer Diaz Communications [email protected] Press Trips

LGBT Cross Market Press Group “Sounds of the South” Brand USA Music Themed Press Group Media Participants: Autostraddle.com, Diva Magazine, Media Participants: New Zealand Herald, Fairfax New Zealand, Blu.fm, Revista ALO, Soy Homo-Sensual, and Vacay Escape, Traveller, Whimn, and The Urban List April 4-8, 2019 April 4-7,2019

[email protected] Media Missions

Miami Beach Convention Center Public Park Media Roadshow Argentina Groundbreaking Ceremony May 20-24, 2019 May 3, 2019

[email protected] Media Visits

• TV O’Globo (Brazil) • Upscale Living (US) • Gay Times Magazine (UK) • Refinery 29 (US) • Panrotas • Azul Airlines In-flight • Here Magazine (US) Magazine (Brazil) • Women’s Health (US) • The Sun (UK)

• Architectural Digest (US)

• New Zealand Herald (New Zealand)

• National Geographic Traveller (UK)

• VIP International Traveller (Germany) [email protected] Press Clippings

Forbes (US) Version Femina (France) GMCVB Press Clipping Book May 2019 May 2019 April 2019 Circulation: 31,165,275 Circulation: 2,441,000 www.miamiandbeaches.com/press-room Ad Value: $58,590 Ad Value: $100,054 [email protected] Twitter Launch – @GreaterMiamiCVB Looking Ahead

• Found In Miami Summer Campaign/Promotion – June 2019

• LE Miami - PR Pass + Hosted Press Excursions – June 17-20

• Travel Media Association of Canada (TMAC) – June 20-23

• GMCVB/American Airlines Cordoba Media Press Trip – June 24-28

• NBC Coverage of Democratic Debates – June 26-27

• NuWave Swim – July 13-16

• National Society of Black Journalists Conference (NABJ) -– August 7-11

• “Millennial Miami” Latam Press Trip – August 8-10

• American Society of Association Executives (ASAE) Media Appointments – August 13 [email protected] John Copeland Cultural Tourism [email protected] Marketing Initiatives

• Art Basel Hong Kong: Mar 28-31

• IKT Congress: Apr 11-14

• FL Trust for Historic Preservation: May 15-18

• Theatre Communication Group Conference: Jun 5-7

[email protected] Advertising & Social Media

• Arts & Culture Insider - 1st Edition

• Miami Beach Culture Crawl: Last Wednesday of every month

• Miami Art Week Pocket Guide 2019: preview of all art activities

• “Reframe” Memorial Day Campaign

[email protected] Community Support

• Miami Emerging Arts Leaders - Marshall Davis: Mar 22

• Breakfast w/ the Arts & Hospitality Industries: May 6

• Florida Cultural Alliance

• National Arts Marketing Project Steering Committee

[email protected] Art Basel 2019

• Art Basel Switzerland: Jun 10-16 - 93K Visitors - 290 Galleries from 34 countries

[email protected] MOCA North Miami at Venice Biennale Arte 2019

AFRICOBRA: Nation Time is an official Collateral Event of Biennale Arte 2019 (May – Nov 24), in Venice, Italy.

~ Curator, Jeffreen Hayes [email protected] Looking Ahead

• Arts & Culture Focus Group: June 25

• Destinations International Annual Convention: July 23-26

• Arts & Culture Insider: Fall Edition 2019

• ArtsLaunch 2019 @ Arsht Center: Sept 7

[email protected] Dan Rios LGBTQ Marketing [email protected] Marketing Initiatives

• ITB Berlin: March 6-8, 2019

• Queer Miami Exhibit: March 15 – September 1, 2019

• Miami Beach Pride: April 1-7, 2019

• OUTshine Film Festival: April 18-28, 2019

• IGLTA Annual Global Convention: April 24-27, 2019

• Sizzle : May 23-27, 2019

• Girls in Wonderland: May 30 – June 3, 2019 [email protected] Advertising & Social Media

• Media & Advertising – Ongoing LGBTQ social media coverage. User-generated Content (UGC) continues to be incorporated into our posts. • LGBTQ program launched with paid social, Instinct, and Q.Digital. Coverage of major LGBTQ events include banners and paid social.

Social Channel Posts #VisitMiamiLGBTQ

LGBTQ Instagram Story Ad LGBTQ banner running on Q.Digital [email protected] Community Support

• Miami Beach LGBTQ Advisory Committee: March 12, April 9 & May 14

• Miami-Dade Gay & Lesbian Chamber of Commerce:

- Hospitality Council: April 29 & May 21

- Platinum Gala: May 18

- Spotlight Mega-Mixer: April 2

• Aqua Ally Awards: April 11

• National LGBTQ Task Force Gala Launch Event: May 7

[email protected] Looking Ahead

Tel Aviv Pride Pride Pride Toronto June 9-14 June 21-23 June 23

Ptown Family Week GNetwork 360 NGLCC Conference The Pink Palm July 2 – August 3 July 30 – August 2 August 13-16 Summer 2019 [email protected] Janel Blanco Content, Creative Services & Social Media [email protected] Miami Temptations

Miami Attraction & Museum Months Miami Hotel Months April & May June - September [email protected] Publications & Sales Tools

2019 Meeting 2019 Spanish MBCC Sales Kit Planner Vacation Planner E-Zine [email protected] Stories

“Top Art-Centric “American Black “MBCC’s Public Art “Miami’s Hottest Hotels in Miami” Film Festival” Installations” Events in July”

[email protected] Top Social Media Posts

Miami & Miami Air & Sea Show Fontainebleau Sofia Vergara Contest Beach Webcams

Highest Performing Platform: Instagram, +20.5% increase in followers (YoY)

[email protected] New MIA Welcome Lightboxes

[email protected] New Destination Video

YouTube Channel “Miami and Beaches”: https://youtu.be/acvVVXweIrU Madeleine Paredes Business Development / Partnership [email protected] Digital Marketing Sales — MiamiandBeaches.com

Web banners

Homepage Hero Sliders

Webcam Featured Video

Featured Search Results

Landing Page Featured [email protected] Digital Marketing — Newsletters, Dedicated e-blasts

Miami Insider e-news Featured Hotels and Events Partner of the Week Dedicated E-blasts

[email protected] Advertisers, Program & Event Sponsors

Advertisers, Miscellaneous Program & Event Sponsors Miami Spa Months Sponsors Amparo Spa Finder Comcast Miami Airport Marriott The Discoverer Miami Culinary Doubletree/MACC Miami Spice Months Sponsors Even Hotel Miami Yacht Show Absolut Juice Holiday Inn Express Miles Media Facundo Rum Hotel & Suites Miami-Kendall Nikki Beach JNSQ wines InterContinental Sightseeing Pass OpenTable.com Jaguar TownPlace Suites Stella Artois

[email protected] Ali Bibeau Partnership [email protected] 70 New Partners

Ad Lib Fullei Fresh Lorena Garcia Culinary Loft The Deck at Island American Social Gusto Ristobar Lux Lifestyle Chiropractic Gardens Ampersand Studios H & C Collective Marfil Bistro Top of Mind Promotions, Angie’s Epicurean Havana 1957 Ocean Dr. Breakwater Hotel Maska - Indian Kitchen & Bar Inc. AQ Chop House by II Mulino Heather Monahan Motivational Speaker Master Bath Tradefirst.com Ascaso Gallery Holiday Network Group MHW Live Music Bakan Hollywood Dermatology & Cosmetic Miami Dade Reef Guard Health System Blast Pro Series Specialists Association Vista Cafe La Trova ICABA Media Holdings MILA Restaurant Vu Promo Capital One I’m Your Trip Mr. C Coconut Grove Water Fantaseas Cocktail Hour Entertainment Informa Global Exhibitions | Healthcare Novecento Doral World Freestyle Football D Keith Spurlock Photography J Del Olmo Bridal Gallery & Couture Osteria Del Teatro Association Dermanova Spa & Salon JNSQ Pairings by Tomas Cuadrado Wynwood Brewing Dezerland Park Kaido Miami Prime Luxury Experiences Company Ember Miami K’alma Spa Robert is Here Fruit Stand X7 Events Event Options La Estacion American Brasserie Selina River Inn Eye Desire Eyecare & Optical La Placita Restaurant Señor Frog’s Miami Boutique LaKiesha Nicole LLC Sette Cafe FIBO USA Le Basque Catering & Event Productions Swan & Bar Bevy Fiola Miami LEMEL Medspa The Celino South Beach Fourth Lincoln Eatery [email protected] Upcoming Partnership Events & Opportunities o Promo Partner Expo – June 27 701 Lobby Level, 9:30am- o Miami Spice Kick Off & Heritage Showcase – July 31 Jungle Island, 6pm- o Miami Begins with Me – July 10 & August 14 GMCVB Office, 9:00am-11:30am

** Partner Newsletter Submissions Due 25th of each Month / Published 1st of each month

[email protected] Connie Kinnard Multicultural Tourism & Development [email protected] March Events

Jazz in the Gardens Carnaval Miami Gala The MTDD Team & Chair from Herlinda and Paul Lombardi on March 8th – 10th March 8th

Calle Ocho Festival - Women’s Impact Pam Payano with cultural dancers on Luncheon March 10th

- Press Conference Tout-Monde Festival - MTDD Team with Clement Leclerc, Consulate General of France in Miami at the Tout Monde Press Conference - Concert Series - Also workshop panelists and festival founder on March 16th

[email protected] April Events

Fantastic Voyage Cruise Tourism Business Enhancement with Tom Joyner on Small Business Workshop April 7th – 14th April 16th

Seatrade Cruise Global Academy of Hospitality & Reception with Artist Tourism’s 20th Annual Around the Marcus Blake World Dinner & Auction th April 9th April 18

Florida State Minority Big Brothers & Big Sisters Supplier Development Take Stock in Children Career Council Business Expo Workshop th Luncheon April 27 April 12th

[email protected] May Events

Jeollanam-do Tourism Asian American Pacific Islander Development Meeting Heritage Month Kick-Off st May 1 May 7th

Emilia: An Untold Living in Cuban-American Story May 15th May 1st

Haitian Heritage Month Kick- One Year Anniversary th Of May 17 May 2nd

[email protected] Haitian Heritage Month

Little Haiti Tap Tap Tour Sounds of Attractions & Museums May 17th Social Media Contest May 18th

Chefs of the Caribbean - Contest Winners with Celebrity Brunch Tour Guide, Jean May 18th Cidelca, Pam Payano and Maika Moulite of the GMCVB

Proclamation for - at the Little Haiti Cultural Chef Creole Center on Haitian Flag May 18th Day

[email protected] American Black Film Festival (ABFF)

2019 American Black Film Festival June 12th – 16th

- Opening night screening of the movie Shaft

- Hot in Hollywood Panel

- Community Day at the History Lyric Theater in Overtown

[email protected] Looking Ahead

• Multicultural efforts include digital ads through Undertone, paid social, HuffPost Latino Voices, and Univision. Ads promote general Found in Miami messaging. • The 2019/2020 Multicultural Guide will be ready in mid-July.

• Tourism Business Enhancement: Miami Bayside Foundation’s Small Business Training in partnership with Animated roll-over banner the GMCVB will begin its summer running on Undertone session on July 11th. Univison Display Banner

[email protected] Jose Sotolongo Sports & Entertainment Tourism [email protected] [email protected] Sports Tourism

Miami Open Tennis Miami Int’l Agriculture, Horse and Record 388,734 attendance Cattle Show 2019 Winners • Men’s Singles: Roger Federer April 11-14 • Women’s Singles: Ashleigh Barty • Men’s Doubles: Bob and Mike Bryan • Women’s Doubles: Elise Mertens & Aryna Sabalenka

[email protected] Sports Tourism

South Beach Triathlon University of Miami Blast Pro Series Miami Beach Sports Industry Conference April 15, 2019 April 10-12, 2019 April 12-13, 2019

[email protected] Sports Tourism

USA Swimming Orange Bowl Paddle SportAccord Open Water Championships Championship / 5K Brisbane, Australia Miami Marine Stadium May 5-10, 2019 May 3-5, 2019 May 11, 2019

Florida Sports Foundation Summit Destin, Florida May 20-21, 2019

[email protected] Sports Tourism – Looking Ahead

DMAP Annual Convention St. Louis, Mo. International Association of Golf Tour July 20-23, 2019 Operators North American Convention Horseshoe Bay, Texas June 23-26, 2019 Call of Duty World League Finals Miami Beach Convention Center July 19-21, 2019

Bogota Half Marathon Expo Hard Rock Stadium Bogotá, Colombia September 6, 2019 July 26-28, 2019 [email protected] Entertainment Tourism

Production Industry Council

Production Industry Council Meeting (PIC) Miami Media & Film Market (MMFM) Meeting March 14, 2019 March 19, 2019

[email protected] Entertainment Tourism

Association of Film Commissioners International Los Angeles, CA April 2-5, 2019 Produced by Conference Los Angeles, CA June 8-9, 2019

Tribeca Film Festival New York, NY April 28, 2019 National Association of Broadcaster American Black Film Festival Las Vegas, NV Industry Expo April 6-11, 2019 June 12-13, 2019

[email protected] Entertainment Tourism – Looking Ahead

Toronto International Film Festival New York Film Festival Toronto, Ontario, CN New York, NY September 5-15, 2019 September 28 – October 15, 2019

[email protected] Entertainment Tourism – Looking Ahead

MIAMI-DADE COUNTY FILM INCENTIVE PROGRAM • Miami-Dade County Film Office recently launched new tier to current local TV/film and digital entertainment production incentive program. Additional changes to the program include reduced eligibility requirements for the first tier. This modification will allow for more flexibility for productions.

PRODUCERS FAMILIARIZATION TOUR • GMCVB will host film industry professionals vetted by ABFF and MD Film Office on fam tour showcasing Greater Miami and the Beaches as an ideal film location.

WEBSITE REDEVELOPMENT • GMCVB is currently working on the redevelopment and improvement of the film website to showcase the locations, award-winning films, TV, Directors & Creative. [email protected] 2019 GMCVB Partner Marketing Workshop

Date: Friday, July 19th, 8:00 am – 1:00 pm

Location: Miami Beach Convention Center 1900 Washington Avenue Miami Beach, FL 33139

Schedule: Networking Breakfast GMCVB Strategic Plan Update 11 Breakout Sessions General Session + Lunch Workshop Breakout Sessions

DIGITAL MARKETING: RESEARCH DEPARTMENT: • Jeopardy! Use your Miami trivia and in-depth knowledge to help design • Are you Smarter Than a 5th Grader?: How to get to 6th Grade. the best advertising, website and digital experiences. BUSINESS DEVELOPMENT: CULTURAL TOURISM: • The Price is Right…Come On Down!: Reach your audience through • Let’s Make a Deal: Convincing a Tourist to visit your Arts Organization. GMCVB Digital Marketing & Co-Op Advertising Opportunities. CONVENTION SALES: SPORTS & ENTERTAINMENT TOURISM: • American Ninja Warrior: Working with the CVB to overcome obstacles • Love Connection: Building Relationships with Sporting Events and Film when booking business. Producers. • The Match Game: Becoming the best partners for group business. LGBTQ TOURISM: • Who Wants to be a Millionaire: Why Convention Center Bookings • The Price is Right: GMCVB announces FREE Partner LGBTQ are good for business. Sensitivity Training. CONVENTION SERVICES: • Match Game: GMCVB Resources + Partners = Successful LGBTQ Events • Wheel of Fortune: Are all your i’s dotted and your t’s crossed? Convention Services will review the ABCs of being prepared for • The Dating Game: How to Create New Relationships with LGBTQ meeting clientele. Travelers on Social Media. MULTICULTURAL TOURISM DEVELOPMENT: TRAVEL INDUSTRY SALES: • The Amazing Race: Navigating & elevating Multicultural Miami. • Match Game: Where you’ll have the opportunity to Match our outreach with your niche. • The Voice: Building small business tourism capacity & creating awareness. COMMUNICATIONS DEPARTMENT: CONTENT DEVELOPMENT: • : Influencers vs Traditional Journalist - What everyone ought to know about working with new and traditional forms of media. • Miami Content Feud: Content Development & Social Media.