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Marketing Committee Meeting Agenda June 24, 2019

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Marketing Committee Meeting Agenda June 24, 2019 MARKETING COMMITTEE MEETING AGENDA JUNE 24, 2019 Welcome Rolando Aedo Chair Overview Eric Jellson General Updates William Talbert III 5-Year Strategic Plan Update Rolando Aedo Tourism Infrastructure Update Department / Division Updates o Research & Business Intelligence Andrew Wobensmith o Travel & Tourism Sales Gisela Marti o Advertising & Digital Marketing Josie Llado o Communications Jennifer Diaz o Cultural Tourism John Copeland o LGTBQ Marketing Dan Rios o Content, Social Media & Creative Services Janel Blanco o Business Development Madeleine Paredes o Partnership Ali Bibeau o Multicultural Tourism & Development Connie Kinnard o Sports & Entertainment Tourism Jose Sotolongo Annual GMCVB Marketing & Planning Workshop Rolando Aedo o Friday, July 19, 2019 o 8:00 a.m. 1:00 p.m. o Miami Beach Convention Center HANDOUTS: - Town Hall Flyer - GMCVB Sales & Sponsorship Packet - Monthly Dashboard of Key Visitor - 2018 Visitor Industry Overview Industry Indicators - The Pink Palm, Spring 2019 - The Big Blue - Arts & Culture Guide, Spring 2019 June 24, 2019 Eric Jellson, Chairman Area Director of Marketing & Strategy, Kimpton Hotels Florida + Caribbean Rolando Aedo, CDME Chief Operating Officer, GMCVB 2 Eric Jellson, Chairman Area Director of Marketing & Strategy, Kimpton Hotels Florida + Caribbean William D. Talbert III, CDME President & CEO, GMCVB [email protected] Rolando Aedo, CDME Chief Operating Officer, GMCVB [email protected] Consultant Selection Process Comprehensive Process • Advertised RFP through local newspapers and industry websites • 14 Intent to Respond responses were received • 9 Proposals received from leading firms: Boston Consulting CSL/ Deloitte Ernst & Young InterVISTAS Group Mandala Jones Lang Johnson Parter LaSalle/MMGY Resonance Consulting International Global • 7 proposals were forwarded to the GMCVB’s Screening Committee • 4 Firms were invited for oral presentations Stakeholder & Community Engagement Interviews Community Client & & Meetings Engagement Stakeholder Surveys Town Hall Survey for Meeting 1-on-1 Interviews 85+ Meetings Planners & Tour Operators Meetings/Workshops Focus Group DestinationNEXT • Board Sessions 2 • GMCVB Management Assessment Committee Visioning Workshop 1 Facilitations Town Hall Meetings DOWNTOWN AREA SOUTH MIAMI-DADE AREA 14 2. Date: Tuesday, March 19, 2019 6. Date: Tuesday, May 7, 2019 Location: Overtown Performing Arts Center Location: South Miami Dade Cultural Arts 10 Center, Lab Theater 7 3. Date: Monday, April 29, 2019 Location: Adrienne Arsht Center 8. Date: Thursday, May 9, 2019 12 Location: Hilton Miami Dadeland 1 11. Date: Tuesday, June 11, 2019 BEACHES AREA Location: Seminole Theatre 3 4 5. Date: Thursday, May 2, 2019 2 5 Location: Miami Beach Botanical Garden 15 WEST MIAMI-DADE AREA 13 9 1. Date: Monday, March 18, 2019 CENTRAL MIAMI-DADE AREA Location: Hialeah Park Racing & Casino 9. Date: Wednesday, May 15, 2019 4. Date: Tuesday, April 30, 2019 8 Location: Coral Gables Museum Location: Intercontinental Doral 13: Date: Thursday, June 27, 2019 NORTH MIAMI-DADE AREA Location: West Dade Regional Library Everglades 7. Date: Wednesday, May 8, 2019 15. Date: Wednesday, July 10, 2019 National 6 Park Location: Florida International University Location: The Patricia and Phillip Frost Art Kovens Conference Center Museum, Florida International University, Modesto Maidique Campus 10. Date: Thursday, May 16, 2019 Location: Shula's Hotel & Golf Club 11 Miami Lakes 12. Date: Tuesday, June 25, 2019 Location: Miami Dade College - North Campus 14. Date: Tuesday, July 9, 2019 Location: Hard Rock Stadium Miami Gardens Source: 8:00 pm Upcoming Town Halls North Miami-Dade Area: • Miami-Dade College North Campus: June 25 • Hard Rock Stadium: July 9 West Miami-Dade Area: • West-Dade Regional Library: June 27 • The Patricia & Phillip Frost Art Museum: July 10 REGISTER: www.DestinationMiami.org CONTACT: [email protected] MIA Update London, Gatwick Casablanca, Morocco Boeing 787 (344 seats) Boeing 787-8 (219 seats) Began March 31, 2019 Began April 3, 2019 Daily service 3x’s per week Warsaw, Poland Paris, France Boeing 787-8 (252 seats) A 330-300 (352 seats) Begins June 1, 2019 Begins June 10, 2019 4x’s per week 4x’s per week [email protected] MIA Update Cordoba, Argentina Columbia, South Carolina Begins June 6, 2019 Begins December 18, 2019 4x’s per week Daily Service Boeing 767-300 (209 seats) Embraer 145 (50 seats) Northwest Arkansas Airport Oklahoma City, Oklahoma Fayetteville, Springdale, Rogers and Bentonville Begins December 18, 2019 Begins December 18, 2019 Daily Service Daily Service Embraer 175 (76 seats) Embraer 175 (76 seats) [email protected] MIA’s Capital Improvement Program $5B in Airport-wide Modernization Projects over the next 15 years Central Terminal Redevelopment (Terminal E and F) Expanded South Terminal (Concourses H and J) Renovated Concourse D gates to accommodate larger aircrafts Two new hotels: One hotel will include a business and conference center with exhibition space Central Terminal Redevelopment - Concourses E/F Other landside projects Warehouses for cargo operations North Terminal Redevelopment North Terminal Redevelopment Future MIA Hotel [email protected] PortMiami Update Norwegian Cruise Line - Pearl of Miami Norwegian Encore Completion by November 2019 November 17, 2019 - Launches 7-day Caribbean voyages [email protected] Port Miami Update MSC Cruises - Two New Terminals MSC Meraviglia Completion by December 2022 November 10, 2019 - Launches 7-day Caribbean voyages [email protected] New Downtown Miami Signature Bridge The I-395/SR 836/I-95 Project is a partnership between the Florida Department of Transportation (FDOT) and the Miami-Dade Expressway Authority (MDX), with construction limits on State Road (SR) 836 beginning at NW 17 Avenue and continuing through the SR 836/I-395/I-95 (Midtown) Interchange to the MacArthur Causeway Bridge. The limits on I- 95 are from NW 8 Street to NW 29 Street. Construction is expected to be completed in the fall of 2023 at a cost of $802 million. [email protected] PortMiami Update Virgin Voyages Cruise Terminal - Palm Grove Virgin’s Scarlet Lady Completion by November 2021 April 2020 - Launches 7-day Caribbean voyages [email protected] PortMiami Update Royal Caribbean’s New PortMiami Office October 2020 [email protected] Hotel Pipeline MIAMI-DADE # of properties # of rooms As of June 2019 457 57,910 2019 23 2,791 2020 19 2,608 2021 +* 34 8,243 Total 533 71,552 *Includes Miami World Center (Marriott Marquis) 1,723 rooms, MBCC Headquarters Hotel 800 rooms Source: STR [email protected] Andrew Wobensmith Research & Business Intelligence [email protected] 2018 Visitor Industry Overview Top International Markets - Brazil - Germany - Colombia - Venezuela - Argentina - Mexico - Canada - France - United Kingdom - Ecuador Top Domestic Markets - New York City - Washington, DC - Chicago - Dallas/Ft. Worth -Atlanta -Boston - Philadelphia - Houston - Los Angeles - Detroit [email protected] Market Indicators April 2019 % YTD % 12 Months* % MIA Arrivals 1,912,033 +1.8% 8,031,520 +4.0% 23,069,294 +2.4% PortMiami 637,947 +25.7% 2,678,766 +25.7% 6,561,596 +23.9% May 2019 % YTD % 12 Months** % Jobs 148,300 +3.1% 147,200 +2.4% 144,400 +2.2% MIAMI-DADE May 2019 % YTD % 12 Months** % Occupancy 76.3% -0.1% 81.2% -2.1% 76.1% -2.2% Room Rate $178.84 -1.7% $230.18 -0.5% $199.08 +1.1% Rev Par $136.43 -1.8% $186.86 -2.5% $151.45 -1.1% Rooms Available 57,910 +4.0% 57,695 +4.4% 57,071 +3.3% Rooms Sold 1,369,510 +3.9% 7,072,439 +2.2% 15,847,887 +1.0% *12 months (May 2018 – April 2019) ** 12 months (June 2018 – May 2019) Source: MIA, PortMiami, STR, Florida Department of Economic Opportunity [email protected] Hotel Industry By Region (Jan 2019 - May 2019) REGION Occupancy % Room Rate % Rev Par % Airport 85.3% -3.6% $132.32 -5.6% $112.82 -9.1% Aventura / Sunny Isles 68.9% -6.7% $220.18 +0.8% $151.78 -5.9% Central Dade 78.2% -7.1% $133.26 -5.6% $104.18 -12.3% Coconut Grove / Key Biscayne 76.2% -4.4% $282.82 -3.3% $215.46 -7.5% Coconut Grove 78.6% -2.8% $215.54 -0.7% $169.36 -3.5% Coral Gables 79.8% -5.6% $188.36 -1.2% $150.39 -6.8% Doral 83.6% -2.9% $151.02 -5.0% $126.22 -7.8% Downtown 81.2% -0.4% $240.26 -0.1% $194.98 -0.5% Miami Beach 82.7% +0.7% $313.54 +0.8% $259.19 +1.5% North Dade 80.1% -5.5% $135.76 -1.9% $108.71 -7.2% South Dade 77.9% -6.8% $109.59 +0.0% $85.35 -6.8% Surfside / Bal Harbour 78.7% +7.8% $487.21 +0.2% $383.48 +8.0% Source: STR [email protected] Hotel Industry Outlook Full Full % % % % Q3 Q4 Year Year Change Change Change Change 2019 2020 Occupancy 71.6% +0.6% 74.2% +0.9% 76.2% -0.6% 76.7% +0.6% Room Rate $154.45 +2.1% $206.29 +2.3% $201.46 +1.1% $211.04 +4.8% Rev Par $110.57 +2.7% $153.05 +3.2% $153.60 +0.5% $161.86 +5.4% Source: STR Forecast, revised 5/2019 [email protected] Gisela Martí Travel Industry Sales [email protected] TravelU.S. & IndustryCanada Sales – U.S. & Canada GoGo Vacations Roadshow • Travel & Adventure Shows (Washington DC): March 16 – 17, 2019 Atlanta, GA April 10 • GoGo Vacations Roadshow (East Rutherford, NJ): April 2, 2019 • GoGo Vacations Roadshow (Atlanta, GA): April 10, 2019 • Alliance of Westchester Travel Agents (New Rochelle, NY): April 8, Peninsula Travel Show 2019 Springfield, MA April 27 - 28 • GoGo Vacations Chicago Roadshow (Lisle, IL): May 15, 2109 • Travel Professionals of Color Conference (Memphis, TN): May 16- 19, 2019 GoGo Vacations Chicago Roadshow Lisle. IL • Travel Leaders EDGE Conference (Washington, DC): June 7-10, May 15 2019 [email protected] TravelLatin America Industry Sales – U.S.
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