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B $24.95 USA/$29.95 CAN harg PRAISE FOR Likeonomics he future isn’t about the next social media tool or ava clicking a “Like” button. Instead, people decide which “ Rohit Bhargava’s wise and wonderful book proves that your mother was right, after all: people Torganizations to trust, what advice to follow, and who respond to those who treat them right. Companies and organizations need to heed this lesson and to forge personal or business relationships with based on the use Likeonomics to steer their thinking on ways to become more open, accessible, and trustworthy simple metric of likeability. This is no longer a “soft” quality and in the marketplace—and find success doing it.” it is not the same thing as just being nice. With today’s “modern —Daniel H. Pink, author of Drive and A Whole New Mind believability crisis,” earning the trust of your customers, employees, and colleagues is much harder to do. Likeonomics offers a new “ In Likeonomics, Rohit reinforces the popular notion that culture eats strategy and makes the case vision of a world beyond Facebook, where real relationships and that likeability is an indispensable part of success. Rohit encourages us to create person-to-person personal values such as unabashed honesty, extreme simplicity, connections that are authentic, relevant, and accessible. Gone are the days when alpha dogs and basic humanity are the keys to success. There is a real ROI to rule. In the era of Likeonomics, personal connection is king.” likeability, and exactly how big it is will amaze you. —Jonathan Becher, Chief Marketing Officer, SAP Likeonomics uncovers five key principles to win trust (or win it ROHIT BHARGAVA is a marketing expert back)—and keep it. You’ll learn how to use the TRUST formula “ Rohit Bhargava gets to the heart of what underlies and sustains relationships—likeability. If you focused on helping to bring more humanity back to business. (Truth, Relevance, Unselfishness, Simplicity, and Timing) to He advises some of the world’s largest global brands on want to be successful in business, don’t leave trust to chance—keep Likeonomics and its online power every relationship. Being more believable is the real communications strategy through his role as a member of the workbook close at your side and you’ll be on the path to success.” secret to standing out—whether you are trying to grow your Strategy & Planning group at Ogilvy. His thinking has been —Charlene Li, author of Groundswell and Open Leadership; founder, Altimeter Group business, win an election, or find your next job—and this book featured in the Wall Street Journal, the Guardian, Fast Company, will help you get there. NPR, and MarketingChina, and his first book, Personality Not “ This is a bold, fresh, and—most important—likeable book. Rohit reveals why networking must die, Included, was translated into nine languages. Outside of his and the gap that should keep you up at night is your ‘likeability gap.’” Likeonomics provides real-world stories of brands and people who have used these principles to become wildly successful, writing and consulting, Rohit is Adjunct Professor of Marketing —Christopher Graves, Global CEO, Ogilvy Public Relations at Georgetown University in Washington, DC, where he lives including: with his wife and two sons. “ Likeonomics is the How to Win Friends and Influence People for a new generation. Rohit shows us • An unknown Portuguese singer who used YouTube to how to be more likeable and believable and, as a result, more popular and relevant, which are the rack up more than 30 million views and launch her Rohit is a popular “non-boring” keynote speaker who has spoken keys to success in any endeavor. Highly recommended.” professional career at TEDx, in Davos, and at hundreds of other events around the world. —Michael Port, New York Times bestselling author of The Think Big Manifesto • The leader of a tiny island nation who put his country on the To inquire about booking Rohit to speak, map with an unexpected meeting that got the world talking contact [email protected] “ If you want to be successful, you need to read Likeonomics! Rich in relevant, entertaining stories, about global warming For free online resources, visual chapters, and takeaways you can easily and immediately use, Rohit proves why being more likeable is the • A regional team of financial advisors that went from being and exclusive content, visit www.likeonomics.com driving force behind building sustained relationships and exponential success.” ranked 173rd out of 176 branches to first, and stayed there —Peter Guber, CEO, Mandalay Entertainment; author of the #1 New York Times bestseller Tell to Win for thirteen of the next fifteen years JACKET DESIGN: PAUL McCARTHY • An independent sports agent who achieved the impossible by landing the number-one player in the NFL draft as a client through the power of relationships Learn how to stand out in a good way, avoid the hype and strategic traps of social media, and be more successful by being more likeable, believable, and (most of all) trusted. Bhargava ffirs1.tex V3 - 04/06/2012 11:25 A.M. Page 1 Praise for Likeonomics ‘‘Likeonomics offers a clear path to boosting your believability, which is the secret to sales and marketing success. The premise of the book is scientifically sound: People reciprocate, especially when we elicit their emotions. Great stories, clear tips and a strong point-of-view make this a rich read.’’ —Tim Sanders, author of The Likeability Factor and former Chief Solutions Officer at Yahoo! ‘‘Likeonomics shows us that you have to be liked to be trusted. And trust me, you are going to like—really like—this book.’’ —Ed Keller, author of TheFacetoFaceBookand The Influentials and CEO of the Keller Fay Group ‘‘To succeed in business you need to be more than nice, you need to be likeable—and those are two different things. Likeonomics offers a simple premise which I LOVE—that your ability to build strong relationships is the real path to prosperity and happiness.’’ —Linda Kaplan Thaler, CEO of the Kaplan Thaler Group and author of The Power of Nice ‘‘A fascinating look at the unexpected science and power of likeability to sway our beliefs and decision making. I loved the idea behind this book!’’ —Ori Brafman, coauthor of Sway and Click ‘‘Want to build a business that customers can’t wait to refer to others or that employees love to work for? This is the book for you.’’ —John Jantsch, small business marketing expert and author of Duct Tape Marketing and The Referral Engine ‘‘It’s true. Likeability matters. Rohit Bhargava brilliantly and succinctly explains why likeability and authenticity are central to creating a trustworthy brand. In a cynical world where people are looking for things and individuals they can believe in, Likeonomics is a roadmap for growing your business.’’ —Karen Kerrigan, President, Small Business and Entrepreneurship Council ‘‘Having sat through hundreds of pitch meetings, I can tell you one thing for sure ...unlikeable entrepreneurs never get funded. In business and in life, the people who enchant us are the ones who get our attention. If you want to be among the rare few who manage to do it, read this book!’’ —Guy Kawasaki, author of Enchantment Bhargava ffirs1.tex V3 - 04/06/2012 11:25 A.M. Page 2 ‘‘The simple but powerful stories in this book prove that values like truth, relevance, and timing matter far more than the hard sell and the seductive lure of data. We need these precepts to bring humanity back to a business world that has forgotten it.’’ —Josh Bernoff, co-author of Groundswell: Winning in a World Transformed by Social Technologies and Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business ‘‘Finally a book that gets to the heart of why likeability is so important for both relationships and branding. Rohit Bhargava’s book Likeonomics is a great read with well defined principles, interesting case histories and insights that uncover what really drives customer and relationship loyalty.’’ —Porter Gale, former VP of Marketing for Virgin America and author of Your Network Is Your Net Worth ‘‘Likeability is the new currency for success. Grounded in both research and experience, Rohit shares practical insights that will stand the test of time. Likeonomics is a must read that will forever change the way business is conducted.’’ —Gautam Gulati, MD, MBA, MPH, Chief Medical Officer & SVP Product Management, Physicians Interactive and Adjunct Professor of Medical Innovation and Entrepreneurship, Johns Hopkins Carey Business School ‘‘Rohit Bhargava has it right with Likeonomics! There are more currencies than just money and time. Building real trust involves creating a personal connection with your employees and your customers, and this book will show you how. Pay attention to Likeonomics and profit from being more believable than your competition.’’ —Chris Brogan, President of Human Business Works and New York Times bestselling author of Trust Agents ‘‘Rohit has hit the nail squarely on the head in terms of showing how we can better work with others to improve our chances of success in all that we do. He demonstrates through real-world examples why being liked is so critically important. ‘Likeability’ in the public affairs community, whether military or civilian, is critical to one’s success. If you can’t work and play well with others, no matter what your credentials, the results you hope to achieve will often be beyond your grasp.’’ —Kevin V. Arata, Colonel, U.S. Army* *The views expressed are my own and do not reflect the official policy or position of the United States Army, Department of Defense, or the U.S.

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