ASUCLA Media Contact: UCLA Trademarks & Licensing Contact Trenise Ferreira Cindy Holmes ASUCLA Communications Specialist Director, UCLA Trademarks & Licensing +1(310)825-8012 +1(310)413-1685 [email protected] [email protected]

FOR IMMEDIATE RELEASE

Pull&Bear Pop-Up Shop Coming to UCLA Store International fashion label debuts UCLA collaboration collection in U.S.

Westwood, Calif. – Nov. 1, 2019 – Don’t look now, but there’s a new bear on campus – Pull&Bear, that is, an international retailer headquartered in Spain who is bringing its interpretation of the UCLA lifestyle to the campus and the world this month.

In collaboration with UCLA Trademarks & Licensing, an enterprise of Associated Students UCLA (ASUCLA), Pull&Bear will debut an exclusive UCLA x Pull&Bear collection that is only available in-store in the U.S. through the UCLA Store on campus, starting Tuesday, Nov. 5. This UCLA x Pull&Bear pop-up shop will run for three weeks and feature unique, UCLA- branded apparel such as denim jackets, hoodies and t-shirts and accessories such as backpacks, tote bags and beanies.

“We are excited to not only bring this unique collection of UCLA-branded apparel to market, but to collaborate with Pull&Bear, who is aligned with our goal to add more sustainable practices in what we do” said Cindy Holmes, Director of UCLA Trademarks & Licensing. “This partnership gives ASUCLA more opportunities to bring thoughtful and fashionable gear to the Bruin Community in Los Angeles and to friends, fans and new followers around the world.”

Starting Nov. 5, the UCLA Store is the only in-store location in the U.S. where guests can get their hands on UCLA x Pull&Bear merchandise in addition to www.pullandbear.com.Thereafter, the UCLA x Pull&Bear collection launches globally on Nov. 15 to a select group of Pull&Bear flagship stores, in major markets worldwide.

About ASUCLA: Associated Students UCLA (ASUCLA) is a not-for-profit association founded in 1919, which delivers vitally important student services and activities throughout the campus of the University of California Los Angeles. ASUCLA boasts the largest college store in the United States, an extensive food service program, and a network of other services and programs that includes student government and student media, which greatly enhances the quality of UCLA’s campus life. For more information about ASUCLA, please visit www.asucla.ucla.edu

About UCLA Trademarks & Licensing UCLA Trademarks & Licensing is an enterprise of Associated Students UCLA (ASUCLA) who stewards the UCLA® brand licensing program throughout the world. ASUCLA established UCLA as the first U.S. college or university to have a formal trademark licensing program after launching the program in 1973 in response to increasing demand for UCLA branded products beyond the borders of the campus. This included not only expansion throughout the U.S. but internationally as well when UCLA brand collections

debuted in Japan in the late 70’s. UCLA’s popularity and academic reputation, together with the mystique of the Southern California lifestyle, continue to capture the interest and imagination of local and international audiences fueling demand for UCLA emblematic goods around the world. For more information please visit www.uclalifestyle.com

About Pull&Bear: Pull&Bear was founded in 1991 with a clear international focus and intent to create fashion for young people who are connected to their surroundings, who avoid stereotypes and live and mix in their community. For these young people, Pull&Bear brings together the latest international trends and mixes them with street style and fashionable club influences, reinterpreting them to make comfortable, easy-to- wear garments, always at the best price and incorporating best practices when it comes to sustainability. Pull&Bear has evolved alongside its customers, and is always up-to-date with new technologies, social movements and the latest artistic and musical trends. This is reflected not only in its designs but also in its stores. Pull&Bear currently has a network of over 960 stores and sales online in over 140 markets through www.pullandbear.com.

About the Group Pull&Bear is part of the Inditex Group (, Pull&Bear, Massimo Dutti, , Stradivarius, , and Uterqüe), one of the world’s largest fashion retailers with more than 7,400 stores in 96 markets, 50 of them with integrated platforms across physical and online stores and online global stores reaching over 200 markets.

# # #