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Finding Opportunity in CONSTANT MARKET CHANGES

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Finding Opportunity in CONSTANT MARKET CHANGES Finding Opportunity IN CONSTANT MARKET CHANGES 113 th Annual Meeting & NW Hort Expo Three Rivers Convention Center Kennewick, Washington December 4, 5 & 6, 2017 WSTFA 113th Annual Meeting & NW Hort Expo 1 Welcome BL-14 nyone involved in agriculture knows that Gala success is only possible with planning and Full color, preparation, combined with follow-through. one-pick AThis is true whether you are growing fruit or planning Gala sport the tree fruit industry’s largest annual conference USPP# 27,867 and trade show. With this in mind, a dedicated team of WSTFA staff and industry volunteers has been meeting regularly since early March to plan this year’s Washington State Tree Fruit Association Annual Meeting and Hort Expo (the 113th). The convention will take place from December 4-6 at the Three Rivers Dan Plath Convention Center in Kennewick. WSTFA Annual Meeting Aztec Fuji This year’s theme is “Finding Opportunity in Committee Chair DT2 variety ® Constant Market Changes.” In selecting this theme, High color the committee thought that although the tree fruit industry has enjoyed blush-type Fuji mostly good times in recent years, the good times can’t last forever. In fact they shouldn’t last forever. Economic contractions are an integral part of a healthy business cycle. Although painful at the time, our industry has emerged stronger and more competitive than ever from every down cycle that we’ve had in the past. We don’t know when the next storm will be, but hopefully there are things that you take from this year’s meeting to help you weather it and emerge Lady prepared to prosper in better times. In keeping with the conference theme, this year’s Batjer Address will be in Red given by Michael Swanson, Ph.D., Chief Agricultural Economist at Wells Fargo This high color sport Bank. Dr. Swanson will talk about broader economic trends in agriculture of Cripps Pink has today, how they are likely to impact the tree fruit industry, and what a good an attractive producer can and should do about them. In an environment of constant reddish-pink color. change, not every change is an opportunity and it is equally essential to identify USPP# 18,787 which changes we need to respond to and when. As always, the conference will include sessions on a variety of issues of interest to growers, packers, and marketers of tree fruit. These include labor and technology, organics, pests and diseases, crop load management, food safety, and more. Many of these topics will also be covered in a dedicated Royal Red Spanish language program on December 5th. Winter travel can cause last minute changes to the agenda. The most up Honeycrisp to date version of the agenda is available on the WSTFA annual meeting app (LJ-1000 cv) ® which can be downloaded at wstfa.org/mobile. We encourage you to download High color Honeycrisp the app as it also allows us to send you notifications and for you to provide us sport with improved storage characteristics. feedback on the event. USPP# 22,244 In 2015, we transitioned from printed to electronic conference proceedings so that our members could have access to recordings of all the presentations at the Annual Meeting. The electronic proceedings include a recording of the audio of each speaker along with the video of their slide presentations. This is particularly valuable for speakers with significant research data that would Cosmic otherwise be hard to recall. The proceedings are available on a flash drive See Us at Booth 315 in the Convention Center. for only $25 and can be ordered when you register or after the conference. CrispTM Recordings of the 2016 conference are still available as well. (WA-38 CV) In addition to the formal sessions, please take the time to learn by talking to WSU Variety researchers, attending break-out sessions and walking through the Northwest USPP# 24,210 Hort Expo. Dan Plath 2017 WSTFA Annual Meeting Committee Chair 105 S 18th St #116 | Yakima, WA 98901 Phone: 509.452.8555 | Fax: 509.452.8754 Willow Drive Nursery 1-888-548-7337 2900 Euclid Avenue | Wenatchee, WA 98801 Phone: 509.665.9641 | Fax: 509.665.8541 3539 Road 5 NW Website: www.wstfa.org Ephrata, WA 98823 2 WSTFA 113th Annual Meeting & NW Hort Expo www.willowdrive.com WSTFA 113th Annual Meeting & NW Hort Expo 3 WSTFA Mission Statement The WSTFA’s mission is to add value to all segments of the tree fruit industry through educational programs and conferences, statistics to enable growers and packers to plan for market opportunities, and engagement in Washington State government affairs to help address the market uncertainty driven by government policy. 2017 ANNUAL MEETING PLANNING COMMITTEE Tom Auvil, North American Plants Gwen Hoheisel, Washington Aaron Avila, G.S. Long Co. State University Re-Imagine Freshness. Jim Colbert, Chelan Fruit Ines Hanrahan, WTFRC R. Karina Gallardo, WSU Karen Lewis, WSU Extension Sean Gilbert, Gilbert Orchards Jason Matson, Matson Fruit Sam Godwin, Godwin Family Stefano Musacchi, WSU Tree Fruit At AgroFresh, extending the freshness and quality of Orchard, LLC Research & Extension Center Eladio Gonzales, G.S. Long Co. Manuel Ornelas, WSDA produce to reduce food loss and waste is our sole focus. Jacqui Gordon, WSTFA Dan Plath, Washington Fruit We leverage the most advanced technology and innovations & Produce Co, Planning David Granatstein, WSU Tree Fruit to provide solutions that empower growers and packers of Research & Extension Center Committee Chair fresh produce to preserve and enhance the value of their Alan Groff, Foreman Fruit Tory Schmidt, WTFRC products. It’s how we serve our industry… and our planet. 2017 ANNUAL MEETING SESSION MANAGERS Tom Auvil, North American Plants Dan Plath, Washington Fruit Aaron Avila, G.S. Long Co. & Produce Co, Planning Sean Gilbert, Gilbert Orchards Committee Chair Bernardita Sallato, WSU-CAHNRS Eladio Gonzales, G.S. Long Co. Expand the harvest window Maintain firmness, texture and Jacqui Gordon, WSTFA Sara Serra, WSU-TFREC Manuel Ornelas, WSDA up to 21 days and keep fruit appearance during storage Ines Hanrahan, WTFRC on the tree for optimal color, and transport with SmartFresh Matt Whiting, WSU Karen Lewis, WSU Extension size and firmness with Harvista freshness protection technology. pre-harvest application. 2017 WSTFA BOARD NORTH INDEPENDENT GROWER NORTH PACKER Mark Hambelton, Ray Norwood, Auvil Fruit Double M Orchards Jim Colbert, Chelan Fruit, Jeff Pheasant, Board Chair Pheasant Orchards Inc Maximize the marketable value Improve fungicide performance, SOUTH PACKER SOUTH INDEPENDENT GROWER of fruit in storage and facilitate simplify logistics and reduce time Jordan Matson, more predictable and increased to CO control with ActiMist Morgan Rowe, Rowe Farms Matson Fruit Company 2 pack out with state-of- the-art innovative foggable fungicide Kevin Knight, Knight Orchards Dan Plath, Washington Fruit AdvanStore storage room delivery system that allows for Jose Ramirez, & Produce Co, Planning Committee Chair monitoring solutions. SmartFresh and fungicide to Stein-Manzana Orchards be applied simultaneously in Sean Gilbert, Gilbert Orchards, AT-LARGE GROWER Planning Committee Vice-Chair storage rooms. Gary Snyder, C&O Nursery Sam Godwin, MARKETER Godwin Family Orchard Kristin Kershaw, Domex Superfresh Growers Please contact your local AgroFresh representative or call 866-206-1001 for additional information. WSTFA Staff Jon DeVaney, President Joanne Thomas, Education & Ranie Haas, Director of Regulatory Member Services Assistant NOTICE: AgroFresh makes no representations or warranties as to the completeness & Industry Affairs Jayme Smith, Senior Data Analyst / or accuracy of any information contained herein. Recipients must make their own Office Manager determination as to its suitability for their purposes prior to use, and nothing Tim Kovis, Communications Manager contained herein is to be construed as a recommendation to use any product, Jacqui Gordon Nunez, Director of Emily Allwardt & Karla Flores-Curiel, process, equipment or formulation in conflict with any patent. Complete terms Education & Member Services Office & Data Assistants are available at www.agrofresh.com/terms-conditions. 4 WSTFA 113th Annual Meeting & NW Hort Expo ™Trademark of AgroFresh Inc. ©2017 AgroFreshWSTFA Solutions, 113th Annual Inc. Meeting All rights & NW reserved.Hort Expo 5 WSTFA 113th Annual Meeting and NW Hort Expo Vendors Trade Show Hours VENDOR BOOTH Firman Pollen Co., Inc. 47 Monday: 8:00 a.m. –5:00 p.m. Flora USA Inc. 172 Fruitbot, Inc. 352 Tuesday: 8:00 a.m. – 5:00 p.m. Giro Pack 5 Wednesday: 8:00 a.m. – 12:00 p.m. Good Fruit Grower Three Rivers Lobby Graphic Label 57 VENDOR BOOTH Gripple, Inc. 179 2nd Sight BioScience Inc. 16 Growers League 363 A&B Packing Equipment Inc 93 GS Long 21 Aag Solutions 80 Guardian Ozone 164 Acadian Plant Health/Acadian Seaplants 167 H.F. Hauff Company, Inc. 133 Accu-Label 108 Haley Manufacturing 94 ADAMA 307 Harvest Pest Control 163 Ag Forestry 358 Industrial Equipment Solutions Inc. 45 Ag Heat 42 Inland Environmental 15 AgBusiness Partners 170 InSeason Ag 318 Agrian 348 Irrigation Specialist 62 AgriLabor INC 364 Irrigation Technology & Control 160 AgroFresh 328 Irritec USA 149 AgroLiquid 343 IRZ Consulting 4 Agroplasma Inc. 165 JBT 95 AgroSource, Inc. 136 Jet Harvest Solutions 125 Air O Fan 322 JMC Enterprises, Inc. 303 Alpha Scents 143 Kwik Lok 340 American Nettings & Fabric Inc. 180 L&I 359 Antles Pollen Supplies, Inc. 335 Liphatech Inc. 336 Appleby 147 Ludwig Goehley 6 ApRecs 311 Macro Plastics 77 AquaTech Irrigation Supply 173 MAF Industries, Inc 24 Archbright 337 Marchant Ladders 156 Automated Ag 54 MeasureTek 118 Aweta Americas 65 MicaSense, Inc 342 Banner Bank 312 Mid Columbia Fork Lift 43 Barnel USA 158 Miller Chemical & Fertilizer, LLC 341 Better Ladders 56 Mohr Test and Measurement, LLC 360 BIO GRO INC 73 Morgan Stanley Wealth Management 52 Biosafe Systems 148 Natural Selection Farms 126 Bird Gard 50 Nelson Irrigation 10 Bleyhl Farm Service 82 North American Plants 320 Blueline Equipment & Manufacturing 83 North Valley Mechanical 68 Brandt 53 Nutrient Technologies Inc.
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