curriculum vitae raul palhares – associate creative director [copy base]

Address: 38 Ipoh Lane #12-05 438646 Singapore

Email: [email protected]

Phone: +65 9890 5044

DOB: 04/07/1983

Nationality: Brazilian (Portuguese citizenship)

Languages: English (fluent), Portuguese (native)

Portfolio: www.raulpalhares.com

LinkedIn: https://www.linkedin.com/in/raulpalhares/ summary

I'm a copy-based Associate Creative Director with 15 years’ experience who is honoured to have worked for the four major groups worldwide. Throughout my career, I’ve collaborated with and mentored creative teams across South America, Europe, and Asia from conceptualization to execution and production stages of large-scale day-to-day work as well as award-winning initiatives. After six years working and living abroad, I’ve been fine-tuning my creative process to fit into the most different cultures and habitats, which allows me to switch from a conventional mindset to a progressive digitally-led creative hub. I’ve solid written and oral communication skills and I’m comfortable presenting the work to local, regional and global clients.

relevant experience

BBDO Singapore (Omnicom) Associate Creative Director October 2019 – Ongoing

BBDO Singapore is the most acclaimed creative agency in the APAC region. I joined the team aiming to raise the creativity bar and recognition, generating growth to local and regional clients. I’ve been creating compelling creative content through integrated campaigns for accounts, such as Visa, (), ExxonMobil and AIA.

Main Duties

• Give support to the ECD coordinating the creatives and supervising the projects • Take the lead in building up the deck and presenting the work in the absence of the supervisor • Deliver multichannel copy for large-scaled workflows within tight deadlines • Provide creative guidance and career development to junior and midweight talents

Client Portfolio: Visa APAC, ExxonMobil, AIA, Rexona, C&C Mercedes-Benz. MullenLowe Singapore (IPG) Senior Copywriter/Head of Copy December 2016 – September 2019

MullenLowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. I was responsible to craft multichannel copy and set the tone of voice of Harley-Davidson to the entire APAC market. Later I joined the DIG (Dirt is Good), Rexona, Closeup and teams to raise the creativity bar of award-winning and compelling day-to-day work across Southeast Asia.

Main Duties

• Head of Copy for Harley-Davidson crafting multichannel copy sheets across the APAC market • Lead copywriter for large-scaled regional and global projects of household and personal care • Mentor and direct junior and midweight talents from the ideation to the execution level

Key Achievements

• Achieved recognition in the most renowned regional and global festivals across the globe • Developed pro-active work to raise awareness for some culturally relevant topics in Southeast Asia

Client Portfolio: DIG (Dirt is Good – OMO/Rinso/Breeze), Rexona, Closeup and Pepsodent (Toothpaste).

Leo Burnett Lisbon (Publicis) Senior Copywriter May 2014 – November 2016

Leo Burnett Lisboa is the Lisbon-based creative boutique of the globally active advertising agency based in Chicago, and it is part of the Publicis Group. Within a very tight deadline and an even tighter creative team, we developed award-winning storytelling work and compelling 360 campaigns for local and global clients.

Main Duties

• Lead copywriter for integrated campaigns of the Iberian Peninsula and Portuguese-speaking markets • Create experiential projects to throw light on some of the most significant matters • Manage and develop a small team of junior and midweight copywriters

Key Achievements

• Best Portuguese Copywriter of the Year 2015 according to the Portuguese Creative Circle • Award-winning recognition in some renowned regional and global festivals across the globe

Client Portfolio: Amnesty International, Lisbon City Council, Maria & Luiz Municipal Theatre, Comunidade Vida & Paz (NGO), ATLANTICO Bank, Fiat & Alfa Romeo, ENEL, Panrico, Holmes Place and Portuguese Railways.

Africa São Paulo (Omnicom) Senior Copywriter April 2013 – April 2014

Africa is known for its impactful, memorable and extremely brave work that generates hits and sells for its many clients. I was the lead copywriter of all the digital work of two of the most profitable AB/InBev breweries (Brahma and Budweiser). In less than a year, I helped the team to achieve some impressive results, including award-winning recognition in the world’s most renowned creative festivals.

Main Duties

• Lead copywriter of two of the most profitable breweries in Brazil (Brahma and Budweiser) • Responsible for all the digital-led campaigns 6 months prior to the 2014 FIFA World Cup Brazil • Develop award-winning work that answers to real client briefings

Key Achievements

• Remarkable participation in the company’s achievement – Agency of the Year 2014 (AdAge) • Award-winning recognition in some of the most renowned creative festivals across the globe

Client Portfolio: AB/InBev Brahma and Budweiser.

JWT São Paulo (WPP) Copywriter/Senior Copywriter October 2009 – April 2013

JWT São Paulo is one of the largest creative hubs worldwide and it was my first opportunity to work for a big agency. I joined the GTB team to handle all the digital campaigns for Ford Motors, a huge responsibility for a young copywriter. With my hard work, I soon became an integrated professional, navigating from traditional formats, such as TV and print, to digital media across all sorts of online channels.

Main Duties

• Main member of the GTB’s creative team developing compelling large-scaled day-to-day work • Propose initiatives for all the other main accounts of the agency

Key Achievements

• Promoted to senior level in less than 2 years in the company • Achieved noteworthy recognition including 3 shortlists in Cannes

Client Portfolio: Ford Motors/ Trucks, Troller, J&J's, Cadbury Adams, HBO, Ayrton Senna Institute and A.A. awards & recognition

> International > Regional

• Cannes Lions • Spikes Asia

• D&AD • Eurobest

• One Show • Cristal Festival

• CLIO • AdStars

• El Ojo • AdFest

• ADC*E • Kinsale Sharks

> Others: CCSP, CCP, Gongs, Wave Festival, FIAP, Lusos Awards, Colunistas Awards, FWA, Awwwards.

relevant skills and tools

• Word • PowerPoint

• Google Docs • Keynote

• Google Slides • OneNote

education level

ESPM Rio de Janeiro, Brazil Miami Ad School São Paulo, Brazil Bachelor’s Degree in Advertising Bachelor’s Degree in Copywriting 2002-2006 2007-2009

personal interests

My eagerness in getting to know different cultures increases day by day since I started working abroad. The greatest of all challenges for a copywriter is to acknowledge what is culturally relevant for each audience and translate it into ideas. Therefore, in my free time, I binge-watch every episode of my favourite series but also every human behaviour that surrounds me. Powerful insights are everywhere, ready to be turned into ideas.