DISPATCHES

Fright Night Deterred by rowdy crowds, Madison hopes to take the scare out of Halloween.

Halloween in Madison — a date But Hudson acknowledges died from head injuries after that carries a haunting history of that’s a hard sell, given the falling off a State Street roof. In a riots and recklessness — has event’s often-frightening history. twisted footnote, as emergency arrived at a defining moment. The modern version of Hal- personnel tended to the man, Mindful of the alcohol- loween on State Street took root someone reached into the ambu- fueled melees that have erupted in the late 1970s, and in its lance and stole the ignition keys. on State Street the past two

years, many Madison officials say JOHN MANIACI/WISCONSIN STATE JOURNAL VIA WWW.MERLIN-NET.COM that this is the year for the annual celebration to vanish like a ghost. But others want the tra- 15 ditional party to expand and Number of CEOs of Standard & evolve, encompassing family Poor’s 500 companies who events and an early-morning per- earned their undergraduate formance by a high-profile band. degrees from UW-Madison, Students planning for the which ties Harvard University as 2004 celebration have recom- the most common alma mater mended a bigger, gentler festival of top executives, according to that includes daytime children’s data compiled by Bloomberg entertainment, along with trick- Markets magazine. or-treating at State Street stores and other family-themed events. “Halloween is just like the Mifflin Street block party — it Costumed partiers flooded State Street during Halloween weekend last year, several hours before riots broke out among the crowd. needs to adapt to survive,” says Dan Hudson x’05, a member of the Associated Students of Madi- heyday, it attracted costumed The somber memory and a string son Halloween Committee, partiers from all over the Mid- of rainy October 31s washed which spent several months dur- west. In 1982, one hundred thou- away the celebration for several ing spring coming up with its sand revelers jammed State Street, years, but it reemerged in 1999, proposals. “Now, it’s nothing but which hosted two music stages. when crowds once again took to a giant college drunkfest. We The following year, however, State Street for costumed revelry. need to embrace it, and make it a pall was cast over the event In 2002, a crowd of sixty- part of the community.” when a nineteen-year-old man five thousand erupted in an

The Reilly Factor: UW’s New President

A colleague once told Kevin experiences and came to Wisconsin potential,” Reilly says he will Reilly that running a university skills to this new eight years ago to focus on maintaining access and system might seem like being position” — includ- work with UW-Exten- affordability, as well as enhancing “superintendent of a graveyard. ing a valuable sense sion, which manages the system’s role in the state’s You have a lot of people under of humor. several programs in economic development. you, but nobody’s listening.” Regents chose distance and continu- “My job as president will be It was in that spirit of levity Reilly from a national ing education, includ- to communicate the importance that Reilly, the former chancellor field of candidates to ing Wisconsin’s public of that work and build lasting of UW-Extension, became the replace Katharine radio and television relationships with the people UW System’s sixth president this Lyall, who retired networks. He served and organizations that make it fall. Noting the budgetary and after thirteen years four years as provost possible,” he says. “With strong political challenges facing the sys- leading the twenty- Kevin Reilly before becoming partnerships and a clear vision, tem, Toby Marcovich, president six-campus system. A chancellor in 2000. we can tackle any number of of the Board of Regents, says former administrator for the State As leader of “Wisconsin’s challenges.” Reilly brings “a remarkable set of University of New York, Reilly premier developer of human — Michael Penn

10 ON WISCONSIN DISPATCHES

early-morning riot, causing Nor is Madison mayor Dave it local, but how do you do that? police to spray tear gas on State Cieslewicz ’81 wild about the You can’t put a barricade around Street for the first time since the students’ proposal. “The mayor the city and keep people out.” Vietnam era. Last year, another doesn’t have some crystal ball While Torkildson admits she 406 people were arrested or that says what bands will cause doesn’t have any miracle solu- cited, and the lower end of people to do,” says spokes- tions, she would like to see the State Street was again seized by woman Melanie Conklin city crack down on keg sales brawls that shattered windows MA’93, noting that riots broke and stagger bar closing times to and damaged property at sev- out last year after a concert on prevent a flood of people con- eral businesses. Library Mall. “Halloween should gregating on State Street. City and campus officials have be on a low-key level, and not After last year’s damage led no desire to see a repeat perform- [an event to which] we invite the one State Street merchant to “So politics: poli- is many; ance. “We need a cooling-off entire Midwest, and beyond.” move to another location, the -tics are blood-sucking period,” says LaMarr Billups, Conklin says the mayor’s city is inclined to take those con- parasites.” special assistant to the chancellor office is considering some of the cerns seriously. But students for community relations. “We other recommendations of the argue that snuffing out Hal- — Author and linguist Richard need a trouble-free couple of student panel, including adult loween entirely could hurt busi- Lederer, dissecting language years to balance what’s happened costume contests and family- ness in the long run. during a July lecture in Memorial in the past couple of years.” friendly events, as well as mak- “If the city squashes it, the Union’s Great Hall. Lederer, host In June, Madison police ing food available after bar time. business community is not of the popular radio program issued an eleven-page report that But any new approach going to like it, and the event A Way with Words, had his way blamed the event’s growing brings the worry that a third con- could die,” says Hudson. “But with bunches of them, to the regional appeal for many of its secutive year of violence will the event could get bigger and delight of several hundred problems. The report urged taking brand the celebrations as an everyone could benefit. We’re audience members. steps to make the celebration annual riot. “They can’t let the interested in making it a good more local and low-key and same thing happen,” says Sandi event. This is my town, and I argued against anything that Torkildson ’75, president of the don’t want to see people tear- would draw more out-of-towners Greater State Street Business ing it up.” to the city — including live music. Association. “They want to keep — Dennis Chaptman ’80 That puts the city at odds with students, who say a large, controlled concert would occupy Sandefur to Lead L&S and settle crowds. “We need to keep kids Sociology professor Gary Sande- accessible resource by students, active so they won’t resort to fur wasn’t sure he wanted to be faculty, and staff alike,” says violence,” says Matt Rink x’06, an administrator until he did a Chancellor John D. Wiley. who served on the ASM com- short stint as interim provost in As a demogra- mittee. “Kids get bored, they’re 2001. “After I’d done the job for pher, Sandefur has drunk, and they get involved in about four or five months, I real- done extensive some stupid things.” ized that I really enjoyed it,” he analysis of race, The panel’s suggestion of says. “[I thought] if the timing families, and the staging a concert at the UW were better for some administra- causes of poverty — Field House, however, has tive position in the future, I would expertise that he already been rebuffed by univer- definitely be a candidate.” hopes to bring to his sity officials, who say that cam- This fall, the timing was right new responsibilities. pus will not host Halloween for Sandefur to become dean of “I think that having events. The celebration’s check- the College of Letters and Sci- a sociological back- Gary Sandefur ered past and the potential lia- ence. A twenty-year veteran of ground is actually bility problems of a large event the L&S faculty, Sandefur will useful at this point are not the only concerns, says succeed Phil Certain in leading in time,” says Sandefur, noting Billups, adding that the stu- the college, which enrolls half of that diversity and a healthy cli- dents’ ideas clash with the uni- UW-Madison’s student body. mate remain important ingredi- versity’s campaign to stem “He’s seen as a wise, ents to the college’s success. high-risk drinking. thoughtful, knowledgeable, and — M.P.

FALL 2004 11 DISPATCHES

Partners for the Past The UW lends help to the state historical library.

Deep in the archives of the Q AND A Wisconsin Historical Soci- MICHAEL FORSTER ROTHBART Bob Jeanne ety Library reside precious One of those rare folks who national treasures that, in welcome the sight of a yellow- true Wisconsin fashion, go jacket nest, entomologist Bob well beyond the bound- Jeanne studies the social aries of the state. behavior of wasp colonies in Among them are Wisconsin and Costa Rica: early American govern- Q: How does one go about ment papers, documen- observing wasp behavior? tation of Lewis and A: In Wisconsin, we have Clark’s journey across the worked both with nests in situ continent, original and with nests that we excavate records from the sinking and move into flat boxes in our of the Titanic, and the lab. The nests in the lab have tubes that lead to the outside, largest collection of so we can see a steady stream of American newspapers foragers leaving and entering outside of the Library of Professor Deborah Barnes (right) and research assistant Amanda Alexander and gather data on how they Congress. It’s an aston- recently traveled from Western Michigan University to view newspaper archives at the Wisconsin Historical Society library. respond to various kinds of cues ishing resource that one we provide them. would expect to find in the nation’s capital. But it’s all library’s collections officially The library has a history of housed in a magnificent building became part of the university. It broad access, lending whole at the heart of campus — a served as the UW’s primary archival collections to professors treasure that UW-Madison library until 1952, when Memor- across the state who may not be researchers say should not be ial Library was constructed, and able to travel to Madison. underestimated. it remains one of the only state “When people hear about “Frankly, I could not have historical libraries that collects this program, they usually say, come home to Madison to join not just its own state history, but ’You do that?’” says Gottlieb. Q: Sounds risky. the UW-Madison faculty if this also the history of America. A: It is somewhat risky. When “Most people think of archival “Those materials are a we’re excavating nests, we library had not been here,” says material as being under lock wear full beekeepers’ protec- Bill Cronon ’76, professor of tremendous preservation chal- and key, and we do protect lenge, because they may be the tive clothing. Occasionally, we history, geography, and environ- the collections adequately, but get stung nevertheless. only ones in existence,” says mental studies. “I wouldn’t have they’re made available to peo- Ken Frazier, director of UW had the resources to do my ple who wouldn’t ordinarily Q: How many times have work without it.” Libraries. “And once they’re you been stung? have access.” As the designated North gone, they’re gone. We can A: I’ve been working with And soon, many of the American history library for the combine our strengths to create wasps for nearly forty years, library’s resources will be avail- university, the library already gets the kind of preservation pro- and I’d guess I’ve averaged ten able not just statewide, but stings per year, counting both plenty of use from UW students, gram you’d want to have at a worldwide. Archivists have yellowjackets and tropical faculty, and staff. But after endur- great historical research center.” begun working with the uni- wasps. Not a few scientists ing severe cuts in state funding Along those lines, UW library versity to digitize much of the develop allergies, but I’ve man- during the last budget cycle, the staff now support acquisitions aged to avoid this somehow. library is looking to deepen its and preservation efforts at the collection for use on the Web. Just lucky, I guess. partnership with the university to historical society, and recently, “It’s one of the truly great history libraries,” says Frazier. Q: So is it worth it? ensure that it continues to serve the UW Foundation agreed to A: Basic curiosity and solving as a valuable resource. begin raising funds on behalf of “We think it’s one of the biological puzzles is what “The university has given us its collection. The hope is that best North American history drives our work. We’ve learned strong support for 130 years,” such cooperative efforts will libraries you can find any- a lot about how workers inter- says Peter Gottlieb ’71, director stabilize the budget picture and where. It’s not only better, act and accomplish their tasks of library and archives for the allow the library to continue it’s like no other, and it’s a — it’s been most exciting in tremendous asset for research recent years. WHS. UW-Madison’s relationship some innovative programs with the historical society solidi- designed to make it more useful and teaching.” fied in 1900, when the historical to the public. — Erin Hueffner ’00

12 ON WISCONSIN DISPATCHES

Working 9 to 9 More students are balancing school with jobs to pay the bills. For the third time in four years, UW botanists coaxed into bloom a It’s the start of a new school year noticed the trend toward longer week at the Elizabeth Waters titan arum, an Indonesian flower at UW-Madison, and Jen Butch hours and multiple jobs. “I know cafeteria as a freshman. “If I have known for being x’05 is already pulling more all- a premed student who works two too much free time, I am tempted very tall and nighters. But that doesn’t neces- jobs. How hugely malodor- sarily mean she’s doing more do they do ous. Some say in studying. Like many students, it?” he MICHAEL FORSTER ROTHBART full bloom the Butch is finding that paid work is wonders. plant smells like taking more time than homework. “We used a rotting corpse. Butch has to work nearly full to consider Who wouldn’t time to afford going to school full fifteen love that? Cer- time, and she’s not alone. In the hours of tainly not the hundreds of fans past five years, tuition at UW-Madi- work per who turned out with nose-plug- son has risen by $2,100 for in-state week a ging curiosity to see the plant students — including two back-to- heavy load, when it opened in August. back increases of $700. Nonresi- and this A tornado that swept through dent students are paying $6,800 year we’ve Madison’s west side on the evening more now than they did in the seen stu- of June 23 made a temporary mess 1999–2000 academic year. While dents put- of UW-Madison’s Charmany students have often taken a side ting in Stacy Vlachakis took a job washing dishes at Elizabeth Waters residence hall to earn more spending money. Instructional Facility, which is home job to make ends meet, many are twenty to a herd of UW dairy cows and now taking on second jobs while hours other livestock. Winds felled several still juggling full course loads. because they need the money.” to neglect the most important mature trees, destroyed a hay barn, “Personally, I felt the tuition For some students who don’t things, like studying,” she says. and lifted the roofs off other build- increase, because my Stafford depend on work to pay the bills, “But when I do have the free ings at the facility, which is about loans barely cover my tuition for a part-time job can provide a little time, I can go out to dinner with two miles southwest of the main the fall and spring semesters,” extra spending money. Stacy a friend or buy something on campus. No animals or employees says Butch, a psychology student Vlachakis x’07, who plans to State Street rather than just win- were injured, but milk production who works ten hours per week study secondary math education, dow shop.” fell off considerably due to stress, for the biomolecular chemistry began working ten hours per — E.H. facility managers reported. department and twenty hours per week tending bar at the Nitty The School of Education Gritty, a popular campus restau- Healthy Move announced a $31 million dona- rant. “And since the money has tion that will allow for the renova- The new Health Sciences Learn- to come from somewhere, a lot of tion of its 104-year-old signature ing Center — a $55 million addi- GREG SUTTON my friends and I have had to work building. Part of the Bascom Hill tion to the booming west end of more. Unless you have financial Historic District, the Education campus — has created a family support from home or the inclina- building was actually never fin- reunion of sorts. Staff and stu- tion to take out a bunch of loans, ished. An east wing envisioned by dents in medicine, nursing, phar- you have to work a lot.” the original design will finally be macy, and other fields, long Financial aid is helping with built, thanks to a gift from John segregated in disparate facilities, some of the extra burden. ’55 and Tashia ’55 Morgridge. According to Steve Van Ess ’74, are finally under one roof. director of Student Financial Ser- Adjacent to UW Hospital In a true Union reunion, two hun- vices, nearly 44 percent of gradu- and Clinics and connected by an dred not-so-newlyweds repeated ating seniors had some student overpass to the School of Phar- their wedding vows on a pic- loan debt in 2002–03. “The trend macy’s new digs at Rennebohm well as most nursing classes. ture-perfect June day at the Ter- we’ve seen is the amount of aid Hall, the center creates a single Stocked with oodles of high- race. As part of its seventy-fifth students get is going up. But I hub for students in the health tech labs and facilities, the new anniversary, the Union staged the suspect they’re also borrowing sciences. It will host the admin- building also houses the new event to honor couples who from other sources that don’t istrative and educational units Ebling Library, a three-floor found love — and kept it — at show up as loans, like credit of the Medical School, which space that brings together col- the campus’s favorite mixing spot. cards,” he says. for nearly eighty years resided in lections that used to require Tim Putzier ’89, director of the old Wisconsin General Hos- trips to three separate libraries. the UW Student Job Center, has pital on University Avenue, as — Staff

FALL 2004 13 RESEARCH

A Shot in the Leg Could UW research revitalize the promise of gene therapy?

Jon Wolff is usually cautious effective method for getting Wolff says. “People pushed the when it comes to showing therapeutic DNA inside the cells technology too hard. We hadn’t enthusiasm about progress in that need it. perfected a system to deliver gene therapy, the focus of his But Wolff, a professor of genes into cells. There were some professional life for nearly two pediatrics and medical genetics, very unfortunate results.” decades. But this summer, when and colleagues Julia Hegge and The worst outcome was the he presented his team’s latest James Hagstrom of Mirus Corpo- 1999 death of Jesse Gelsinger, an research at the annual meeting eighteen-year- of the American Society for old suffering Gene Therapy, he couldn’t dis- from a genetic guise his excitement. deficiency that Gene therapy — which put him in dan- holds the promise of correcting ger of acquiring a host of diseases by replacing toxic blood lev- missing genes or disabling els of ammo- defective ones — has been the nia. The subject of intense scientific inter- tragedy stimu- est and exploration for twenty- lated the U.S. five years. But its usefulness has government to been inhibited by a simple prob- suspend many Therapeutic DNA produces brightly shining proteins gene therapy lem: there has been no safe, in once-defective muscle cells that now function as they should. Wisconsin scientists devised a system trials and initi- that uses an injection into a vein in the leg to ate several Schoolhouse Rocks deliver DNA to the cells. strategies to protect against The Geology Museum picked up Vierthaler had donated his ration have found a solution. The similar failures in the future. a piece of UW history — and of collection to the Madison Lap- group has developed a simple In the past few years, the Wisconsin’s prehistory — by idary Club, then under the system, virtually the same as oversight efforts — and the negotiating a trade with the direction of the public schools, administering an IV, to inject regrouping many scientists have Madison public schools to when he died. But over the genes and proteins into leg undertaken on their own — have acquire the Arthur Vierthaler years, the club (now the Madi- veins, which carry the genetic paid off. Several new clinical trials MS’48 rock collection. son Gem and Mineral Club) material to targeted muscle cells. have begun to yield promising Vierthaler was a professor of ended its association with the Proven effective in tests with lab- results; French researchers, for art education, but his hobby was schools and now holds monthly oratory animals, the technique example, are hopeful about stud- lapidary work — collecting, meetings in the Geol- may soon be tested on humans. ies involving a severe form of carving, and polish- ogy Museum. Wolff’s announcement immune deficiency. ing stones and In return for brings guarded optimism to a Wolff’s belief in gene ther- making them the Vierthaler field that has seen its share of apy’s potential has never into jewelry. rocks, ups and downs during its short wavered. His team has refined His collection members history. The idea of gene therapy its use of “naked” DNA — a includes both SPENCER WALTS of the captured the imagination of pioneering approach that does precious and museum’s many scientists, including Wolff, not package genetic material semi-precious support when it burst into the medical with a virus that helps it travel stones in various organization, science community. The first — and its blood-vessel delivery stages of prepara- the Friends of the official gene therapy treatment system, which the scientists say tion, as well as a few fossils. Geology Museum, drew for humans came in 1990, and now works better than they ever “A lot of the stones in the collec- on their own private collections nearly four hundred clinical trials thought possible. tion are beautiful,” says Rich to put together a sampler that using gene therapy to combat a “There’s been no eureka Slaughter, the Geology Museum’s includes fossil trilobites, a small number of illnesses have been moment in our laboratory, just director, “but you’ve really got to diamond, and galena, Wisconsin’s performed since then. Very few, lots of hard work and patience,” be into geology to appreciate state mineral. “It’s a deluxe set however, have succeeded. Wolff says. “But we’ve come to them. It’s very much a collection for for teaching geology,” says “Like almost everything else an important place. The whole lapidaries and people who are into Slaughter. in our society, gene therapy was field has.” mineral studies.” — John Allen hyped a lot at the beginning,” — Dian Land

14 ON WISCONSIN RESEARCH

The Coffee House Campaign Prof’s book studies what we talk about when we talk about politics.

rewrite history, they tell us what’s important and give us something to grab on to,” she says. With ultra-specific data- bases that allow parties to tar- get very narrow groups, it’s

MICHAEL FORSTER ROTHBART increasingly easy to push those tailored messages right down to the coffee-shop level. This fall’s candidates no doubt will use that technology to convince vot- ers that they’re one of the gang. Not surprisingly, Walsh says, most people find “reflections of themselves most attractive.” — Josh Orton ’04 After sitting in on hours of political chatter, Katherine Cramer Walsh found that people are listening — but that doesn’t mean they all hear the same thing.

COOL TOOL VIA WWW.MERLIN-NET.COM JONES/WISCONSIN STATE JOURNAL LEAH At this point in an election sea- setting, Walsh never saw them Kernels of son — when it seems even your interact. Ingenuity grocery clerk wants to stump on The point, she says, is that the injustices of the Taft-Hartley political discourse usually doesn’t Like a lot of moviegoers, Jesse Labor Act — it might prove reas- fit the image of a democracy full Waldman can’t get enough suring to remember the words of of quills and powdered wigs. popcorn. But until recently, philosopher George Santayana: What actually happens is less that was the problem. A “The primary use of conversation sweeping: a complicated, but quadriplegic, Jesse needed is to satisfy the impulse to talk.” insular, process of creating and help from someone — usually According to political science affirming political identity. his older brother, John Wald- professor Katherine Cramer Political identity, Walsh man ’03 — to eat the snack. Walsh ’94, that holds true for a explains, is a function of personal “When I took my brother lot of our political discourse. In circumstances or characteristics, to the movies, I would always Jesse and John Waldman enjoy the her book Talking About Politics, like income level, race, or geogra- feed him popcorn,” says freedom to munch. she asserts that regular chat phy, which can act as a lens John. “But sometimes it was a about appropriations and cam- through which people see political hassle for me, and Jesse didn’t like bothering me to ask for more.” paign horse races has its pur- news. In that light, Walsh’s So when John got an assignment in a mechanical engineering pose, but it may not be to research argues, political discussion course to build something useful, he immediately thought of Jesse. inform and advise. People use becomes more about building and “We really wanted to make something to help my brother,” he says. such conversations to figure out reinforcing one’s own community By the end of the semester, John and fellow students Jon Filipa how they fit in with others politi- — or, as she puts it, a “conception ’03, Michael Frank ’03, and Timothy Krull ’03 had designed and cally, she says. of who constitutes our we.” built an accessory for Jesse’s wheelchair that allows him to treat him- For her book, Walsh spent But in an election year, Walsh self to his favorite snack. When Jesse presses a button with the back several years listening in on the says it’s wise to remember that of his head, the machine dispenses popcorn from a storage hopper daily conversations of several candidates, special interest into a bowl in front of his mouth. “It works great,” Jesse says. “I can groups that frequented a coffee groups, and political parties will eat popcorn all the way through a movie without having to say to house in Ann Arbor, Michigan spend millions of dollars to try to my brother, ‘Hey, feed me.’” — including a social club called push and pull someone’s defini- The Wisconsin Alumni Research Foundation has deemed the the “Old Timers,” comprising tion of we to include, well, them. device patentable, and it is in the process of lining up companies to thirty-five white, middle-class One of the most popular and license the technology, which instructor David Franchino ’85 males, and a group of African- common ways to do this is by describes as “beautiful in its simplicity and utility.” American women. Interestingly, presenting a version of history “This device will never make anyone rich, but it could provide a while those groups often dis- that people find attractive. “Presi- significant quality-of-life improvement for people,” he says. cussed similar things in the same dential candidates continually — Madeline Fisher PhD’98

FALL 2004 15 RESEARCH

Whale of a Problem

Kiosks at the new World War II Rescue attempts lead UW vet to take new aim at saving whales. Memorial in Washington, D.C., Several times during the summer energy to improving the success sailboat mast to inject drugs into have a Wisconsin connection. Touch- of 2001, David Brunson joined of open-water rescue, which the whale’s back — the first time screen terminals at the memorial, a boatload of scientists in efforts usually involves navigating small a large whale had ever been which allow visitors to search the to free a North Atlantic right rafts close to a whale in an sedated in its own environment. names and service records of sixteen whale they dubbed Churchill Although conditions million war veterans, use accessibility from a tangle of fishing lines. didn’t stay favorable long features created by UW-Madison’s When the whale turned out enough to free the animal, Trace Development and Research to sea — still lassoed by Brunson says the experience Center, enabling people who can’t ropes that would cut into his established ground rules for see, read, or manipulate the screens skin and likely kill him — it the amount and type of to hear voice instructions. Trace has seemed like another frustrat- drugs to use, which will take helped install similar systems in pub- ing failure in our ability to the guesswork out of future lic information kiosks, automated protect the vulnerable mam- attempts. It also motivated teller machines, and cell phones. MICHAEL FORSTER ROTHBART mals from harm. him to pursue better ways of A cranberry variety developed by But Brunson, a veterinary administering the injections, UW-Madison scientists, in coopera- anesthesiologist and a profes- which he thinks may hasten tion with Wisconsin farmers, is giv- sor at the School of Veterinary the process and allow more ing the state’s booming cranberry Medicine, was not so discour- time for rescuers to work. industry a new juice. HyRed, a aged. “Churchill was a learn- With the help of a Wis- newly bred type of the plant that ing experience for us,” he consin machine shop, Brun- sprouts from a decade of research, says. “He provided so much son has produces deep red berries two information to us, and it’s designed a weeks earlier than the most com- phenomenal how much more series of new monly used cultivar, which helps we know because of him.” tools — Wisconsin growers compete with Now, that knowledge including a farmers on the coasts who benefit may be paying off. Building modified .22- on what they learned from Veterinary anesthesiologist caliber rifle from longer growing David Brunson has developed that attempt, Brunson and seasons. Despite a syringe-shooting modified that can fire a its meteorological others are developing tools rifle to supplement the can- syringe into a tilevered mast that was used challenges, Wis- that may improve the whale’s back chances that rescuers can to deliver drugs to Churchill from a dis- consin produces (right), an entangled right CENTER FOR COASTAL STUDIES, UNDER help whales that become NOAA-FISHERIES PERMIT # 932-1489-05 nearly half of all whale whom scientists tried UNDER THE AUTHORITY OF THE MARINE tance of about entangled in ropes — an all- MAMMAL PROTECTION ACT AND/OR cranberries grown in the to rescue in 2001. THE ENDANGERED SPECIES ACT twenty feet — too-common fate when the United States. to use in future animals feed in waters busy whale rescues. He is still working Teaching a computer how to with human activity. attempt to loosen or cut ropes on a robotic device that would read has taught one UW-Madi- Last year, thirty-four large from its body. attach to a whale’s skin and son researcher the significance whales were seen entangled off “Any time you approach an inject drugs by remote control. of phonics in reading curricula. the eastern seaboard of the animal of that size, it can be very Because sedation is risky, it’s Mark Seidenberg, a professor of United States. Although fishing dangerous,” says Brunson. “Right only attempted in the gravest psychology, teamed with a col- gear often doesn’t prevent a now, we’re limited in what we cases, and Brunson has yet to league at Stanford University to whale from swimming, it can can do because of that danger.” put the new tools to use. In design a computer model that cause life-threatening wounds Four years ago, Brunson, March, he flew off to North Car- mimics how children learn to and inhibit the ability to feed. who as an anesthesiologist has olina to try to help save a young read. After testing different Entanglements rank along with administered calming drugs to whale named Kingfisher, but instructional methods, the ship collisions as a leading cause everything from parrots to wild bad weather prevented a rescue researchers concluded that of unnatural death among walruses, was consulted about attempt. Researchers hope that phonics — the relationship whales, and they pose particular the possibility of sedating entan- the whale will be spotted again between spelling and sounds — danger to species such as the gled whales, which experts this fall when he migrates south not only makes learning to read endangered right whale. believed might make it safer for for the winter. easier, but also facilitates the While there’s considerable rescuers to approach and assist “I have my bag packed and development of other skills that effort to prevent such entangle- the animals. In the effort to ready to go, just in case,” Brun- benefit early readers. ments in the first place, several save Churchill, Brunson used a son says. groups also have devoted twelve-inch needle attached to a — Michael Penn

16 ON WISCONSIN ARTS &CULTURE

Off the Map Grad students trace the origins of the Aztecs.

It sounds like a formula for futil- de los Aztecas” — ancient From and In Search of Aztlan, ity: trying to find a place that’s home of the Aztecs. though they haven’t nailed probably mythical using maps Could this, they wondered, down a definitive Aztlan. Still, that are largely inaccurate. Yet be the site of legendary Aztlan? the effort has put them more in that’s the task that graduate According to myth, Aztlan was touch with their roots, and that, students Roberto Rodriguez somewhere to the north of according to Rodriguez, is more and Patricia Gonzales have set Mexico. But old maps are often important than discovering the before themselves. Ostensibly, unreliable. Today, no one knows original home of the Aztecs. they’re seeking Aztlan, the leg- the location of Concepción or “This is more about tracing the endary original home of the the Nabajo River, and other migrations and connections Aztec Indians. But they’re actu- charts from the sixteenth to the among our ancestors in North ally involved in a larger search nineteenth centuries suggest and South America,” he says. for the origins and migrations of the site of Aztlan may be any- — John Allen indigenous Americans, and they where from southern California believe they may have struck on to Florida to Salt Lake City. the key to this mystery — follow There’s even an “Aztalan” near Reconstructing Lost Ages the corn. By discovering the Lake Mills, Wisconsin, just to early spread of the grain, they the east of Madison. Today, Ancient peoples of hope to trace the pre- scholars tend to doubt that Azt- Central and South Columbian wanderings of lan ever existed. “They look on America will spring Native Americans. Aztlan the way they did Troy,” to life this fall in the Rodriguez and Gonzales says Rodriguez, referring to the paintings of Chris- have been searching for the ori- Greek city that most academics tiane Clados, a visit- gins of Mesoamerican peoples considered a literary invention ing fellow in the for nearly a decade, a search until Heinrich Schliemann dis- anthropology that is as much personal as aca- covered it in 1870. department. demic. Both are of Native Amer- But agriculture may hold Clados, a native of ican descent, and for the last the key to tracing the true wan- Germany, specializes ten years, they’ve written a syn- derings of Native Americans. in creating “hypo- dicated newspaper column The corn plant is believed to thetical reconstruc- about issues relating to Native have been first cultivated in the tions.” These archaeological illus- Americans and Latinos. “Some- Tehuacan Valley in Mexico and trations show times we’d get a letter or an e- to have spread outward until it ancient objects as mail demanding, ‘Why don’t became virtually ubiquitous they looked when you go back where you came across the Americas. “Corn they were part of liv- from?’” says Rodriguez. “We needs human assistance to ing human scenes. decided we should find out grow,” says Rodriguez. “It “Reconstruc- where to go back to.” needs to be cultivated. So if we tions are a form of The search began in can trace the spread of corn, we teaching, a very earnest in the late 1990s, when can trace lines of communica- visual form of teach- After a 22-pound gold and silver headdress the couple received an intrigu- tion, migration, and cultural ing,” says Clados. was uncovered in a Sicán gravesite in Peru, ing map fragment from a man exchange.” Clados used her artistic and archaeological “They help scientists named Frank Gutierrez, who’d Attracted by its agrarian skills to imagine what someone would have imagine ancient soci- looked like wearing such a migraine-maker. received it from a Hopi elder. connotations, Rodriguez and ety accurately, and The map had been published Gonzales enrolled in the life sci- they bring antiquity to life for the general public.” more than a century and a half ences communications program Clados will be exhibiting fourteen of her reconstructions at the earlier and depicted parts of at the College of Agricultural Latino Arts Gallery in Milwaukee from September 17 through October modern-day Arizona and Utah. and Life Sciences last year to 15, and then at Madison’s Commonwealth Gallery on October 19, 21 Along the Colorado River, it expand their research, which and 25. showed a tributary, the Nabajo, centers on gathering Native sto- She says the scenes depict life among the Aztecs, Maya, and which joined near a town ries relating to corn. They have Moche, and show “rituals, human sacrifice, battles, buildings, orna- called Concepción. There, the created two documentaries, ments, and costumes.” map read, “Antigua Residencia Going Back Where We Came — J.A.

FALL 2004 17 ARTS &CULTURE

Homeward Bound Researching racism, Tyson returns to his roots.

Tim Tyson can trace the trajec- “I think I just got old And now that he’s on such tory of his life to one day in May enough to understand how the ground, he intends to stay 1970, when as a ten-year-old story needed to be told,” he awhile. This fall, he’ll head back growing up in Oxford, North says. “It had to come out of to North Carolina to spend a Carolina, he stood in his drive- somewhere deeper.” year writing two books. One way and heard his best friend say, “Daddy and Roger and ‘em shot ‘em JEFF MILLER a nigger.” That line — and the grisly murder it recounted — found a place in Tyson’s forma- tive psyche and dug in, creating an abiding desire to understand America’s complicated racial history. Now a pro- fessor of Afro-American studies at UW-Madison, he has returned to that moment with a book of stunning introspection. Published earlier this year by Crown, Tyson’s Blood Done Sign My The lingering effects of the civil rights movement have been a focus of Tim MICHAEL FORSTER ROTHBART Name is a probing Tyson’s career. Here, Tyson (right) tours the Destrehan Plantation outside account of the murder New Orleans, as part of Freedom Ride 2001, a course that took students on a of Henry “Dickie” Mar- bus ride through the Deep South. Tyson is with former staff member Danielle McGuire (center) and student Michelle Gordon (background). row, a twenty-three- year-old African-American who was Still on the upward slope to will be a traditional historical beaten and shot by three white fifty, Tyson may seem young to analysis of the civil-rights strug- men several blocks from Tyson’s start treading the path of his gle in the South; the other will childhood home. True to his his- own past. But his aim is not be a family memoir, involving torian calling, Tyson painstak- gauzy nostalgia. In a genre over- “politics, sex, race, religion, ingly reconstructs the crime, the populated by tales of saints and Jesus, and murder,” he says. legal proceedings in which an sinners, Blood Done Sign My At the same time, he’s all-white jury exonerated its per- Name spares no one — not even going to enlist his thirteen-year- petrators, and the resulting race Tyson’s integration-minded par- old daughter to help him All Wet riots that tore his town apart. ents. Like the recent attempts to rewrite Blood Done Sign My Water races down the sculpture But for Tyson, this isn’t just reconcile the Mississippi murder Name for younger audiences, in the Valencia Lofts rain garden history. It’s his story, sprouting, of Emmett Till and countless an homage to his own coming- in Middleton, Wisconsin. Two as William Faulkner said, from other civil-rights era tinderboxes, of-age experiences with books UW-Madison faculty, sculptor Gail Simpson and landscape his own “little postage stamp of the book argues that the past such as To Kill a Mockingbird architect Janet Silbernagel, col- soil.” Although he did much of must be confronted fully, not and Huckleberry Finn. laborated on the design of what the research for the book as a brushed off with the delusion of “Those are the kind of they call a “broken hardscape” — though perhaps wetscape would graduate student in North Car- stereotypes. books I want to write,” he says, be more accurate. olina, it wasn’t until recently that “Who we are is a function “the kind that matter. It’s per- he turned a critical eye toward of who we have been,” Tyson haps immodest to have such the ways his own family was says. “If we want to change aspirations, but you have to connected to — and sometimes things in the future, I think the throw long in life. You only get complicit in — the racial caste only way we can do that is by one chance.” system that bred such violence. being honest about the past.” — Michael Penn

18 ON WISCONSIN ARTS &CULTURE

Madison Masterpieces It’s no yolk — eggs illuminated the art of James Watrous. Sandra “SaNa” Foster MS’79, PhD’84 has released her third CD, Black Cat Blues, a live album fea- For decades, UW students have time egg tempera artist who the influence Watrous had on art turing blues tunes by Foster, both imbibed and studied for shows his work in New York City in Wisconsin. Jimi Hendrix, Memphis Minnie, final exams in the Wisconsin art galleries. “So I have all of “I didn’t know what egg and others. Union’s Paul Bunyan room, sur- these old bottles of pigment tempera was until I came to the rounded by murals depicting the from the University of Wisconsin University of Wisconsin,” says This month saw the publication of adventures of the larger-than- in my studio to this day.” Safranek. “Often in art history Wisconsin Curiosities 2nd by life lumberjack. The paintings In December, those old bot- classes, they don’t talk about Michael Feldman ’70. The book is seem to glow from within, as tles will come back home to the medium, they just talk a follow-up to Wisconsin Curiosi- vivid today as they were nearly Madison. Safranek will demon- about the painting. UW-Madi- ties: Quirky Characters, Roadside seventy years ago, when an art strate egg tempera painting in a son was one of the principal Oddities, and Other Offbeat Stuff, history graduate student named short seminar called Awaken the institutions teaching traditional, published in 2000. Feldman hosts James Watrous ’31, MA’33, Artist Within at the Watrous classic techniques, in great part Whad’Ya Know? on Wisconsin PhD’39 painted them. The Gallery in Madison’s new Over- thanks to James Watrous.” Public Radio. secret to the murals’ eternal ture Center. He’ll also talk about — Erin Hueffner ’00 youth — egg tempera — dates The third Wisconsin Book back to the Middle Ages. And Festival will run in Madison from this year, one of Watrous’s own October 6 to 10. Dozens of local art students will shed light on and nationally known authors are the ancient technique. COLLECTION MICHAEL FORSTER ROTHBART scheduled to participate. Last year, According to Doug The some fourteen thousand attended Safranek MFA’84, tempera is a Signpost WBF events. difficult thing to master, Up Ahead although the ingredients are sim- Nancy Oestrich Lurie, curator Says… ple: egg yolk, mixed with pow- emerita of the Milwaukee Public dered pigment. Images are built Television auteur Rod Museum and an honorary UW upon multiple marks, brushed Serling may have alumna, received a special gift from painstakingly one on top of the had nothing to do the Ho-Chunk Nation. They gave other, and they can crack if the with the UW, but the her a blanket designed by Truman paint is applied too heavily. Center for Film and Lowe MFA’73, a UW art professor “It’s not the romantic image Theater Research has who’s currently serving as curator people have of a painter stand- the largest collection of contemporary art at the Smith- ing there with a brush in hand, of his papers anyway. Accessible on the fourth floor of the Wiscon- sonian Institution’s National attacking the canvas,” Safranek sin Historical Society, the collection consists of eighty boxes Museum of the American Indian. In says. “It’s a very medieval thing. crammed with copies of Serling’s personal correspondence, as well many Native American cultures, the Monks sitting at their desks for as scripts and revisions for many of his stories that appeared on tele- gift of a blanket is a high honor. weeks on end, working on an vision in the 1950s and 1960s, including episodes of The Twilight Joanne Cantor, a professor illuminated text — that’s egg Zone. The collection provides a fascinating glimpse into the career emerita of communication arts, tempera.” and personal life of Rod Serling, who won six Emmys before dying in recently authored Teddy’s TV When Safranek was a stu- 1975 at age fifty. Troubles, a picture book that dent, he often made the trek up Serling donated the items to UW-Madison because it was one helps parents and young children Bascom Hill to show his work to of the few institutions collecting television material during his life- deal with television-induced fears. Watrous, then an emeritus pro- time. Much of the collection is devoted to business correspondence, The book tells the story of Teddy, fessor of art. Because few other scripts, and rewrites pertaining to his many television productions. a frightened bear, and shows the students were painting in egg He wrote hundreds of letters to friends, business associates, submit- methods his mother and grand- tempera at the time, Safranek ters of scripts, fans, and enemies. Because he filed away carbon mother use to help him lay his gained more than just insights copies of everything he wrote, Serling left behind a thorough record fears to rest. “Parents are at a loss from the professor. that reveals his deep compassion for others, as well as his sometimes as to how to protect their children “One day, Watrous said to explosive temper and acerbic wit. from [television’s] barrage of neg- me, ‘Listen, I have all these mate- Serling had a profound impact on the quality of television pro- ative images,” she says. So she rials here, left over from when I gramming in the 1960s. The best jewels in the collection are scores wrote Teddy “as a framework was teaching these techniques. of Serling’s scripts that were never published or produced for televi- around which parents and chil- Why don’t I just give them to sion — essentially undiscovered stories by one of America’s most dren could perform fear-reducing you? No one else is going to use talented and prolific writers. activities together.” them,’” says Safranek, a full- — Mark Crawford

FALL 2004 19 With the opening of the $205 million Overture Center, downtown looks to stage a creative comeback.

By John Allen

22 ON WISCONSIN

EFF M EFF ILLER

MADISON’S

Aristotle once said something ences, Arts, and Letters, and the Madi- about creative genius being well son Museum of Contemporary Art. Overture is meant to be “a world-class mixed with madness. Actually, facility worthy of this city’s artistic com- if he knew any artists at all, he munity,” says W. Jerome “Jerry” probably said it a lot. Frautschi ’56, the man who started the But like many people, Aristotle is frenzy. In 1998, he shocked Madisonians dead. And it’s a good thing, too, because by offering an insane amount of money he’d have a hard time understanding the — $50 million — to create a massive latest trend in urban planning, which overhaul of downtown’s largest arts facil- states that creative genius — more par- ity. (By comparison, Herb Kohl ’56 ticularly artistic genius — is the key to a donated $25 million for the eponymous city’s vitality. Kohl Center, a third of that building’s At least that’s the theory running cost.) A year later, when Frautschi saw through Madison this fall. Mad-town how much the project would require, he has gone absolutely mad over its arts doubled his donation (surpassing the community, anticipating what the new, entire budget for the National Endow- $205 million Overture Center for the ment of the Arts that year). In July, less Arts will mean. than two months before opening, Overture opens on September 18, Frautschi announced that the costs (and with a weeklong festival featuring some thus the donation) had doubled again, 130 events and performances. When the rising to $205 million. And the dollars center is up and running, it will be the are still flowing — the second phase of State Street home of nine of the city’s Overture’s construction won’t be com- leading cultural organizations: The plete until sometime in 2006. Madison Symphony Orchestra, the Wis- “We [in Madison] are always reach- consin Chamber Orchestra, the Madison ing out and trying to think and act like a Opera, the Madison Ballet, Kanopy bigger city,” says mayor Dave Cieslewicz Dance, the CTM Madison Family The- ’81. Overture, he believes, “will really atre Company, the Madison Repertory put Madison on the map as a cultural Theatre, the Wisconsin Academy of Sci- arts venue.”

FALL 2004 23 And a city’s artistic ambitions have to cultivate creative types is of profes- agree with much of what he expresses.” never seemed more important. As a uni- sional as much as personal interest. His Like Florida, he believes a city’s vitality versity town, Madison knows the value is one of the creative minds that are try- depends on its downtown, and he’s spent of a good theory, and one of the most ing to figure out what the future for some twenty years worrying about what popular current theories in urban eco- Madison’s downtown and its arts com- it takes to make Madison more vibrant. nomic development was spun out by munity will look like — and what role In the mid-1980s, while looking out Richard Florida, a professor at Carnegie Overture has to play in it. over Capitol Square, Frautschi first Mellon University in Pittsburgh. In his became concerned with the city’s urban life. “There was no one here after five According to architect Cesar Pelli, the dome “will become a city o’clock,” he says. And that meant there was virtually nobody to see downtown’s icon, a glowing lantern beckoning people to the Overture Center.” attractions, including the Capitol, “an amazing legacy to the state.” 2002 book The Rise of the Creative Class, From its 4,040-pipe German organ to Legacies were much on Frautschi’s Florida hypothesizes that a city’s future its Brazilian cherry hardwood floors, the mind then, and he decided his should be depends not on attracting industry facility is global in its ambitions, and vir- restoring life to Capitol Square. It was, through conventional methods — tax tually everyone in Madison has an opin- he says, a family requirement. “Due to breaks, cheap labor, and the like. Rather, ion about it — too many opinions, in fact, our close ties to the UW and the city, we it depends on attracting members of a to represent in any one article. But what feel an obligation to give back.” “creative class,” a group which he defines follows are the visions of a few people And the Frautschis have much to to include “scientists and engineers, uni- who each see Overture from a different give. His ancestors first came to the versity professors, poets and novelists, perspective — as a legacy or a laboratory, Madison area in the middle of the artists, entertainers, actors, designers, an incongruity or an opportunity. nineteenth century, and in the middle and architects.” Somewhere near the of the twentieth, his father, Walter ’24, peak of this class is “the thought leader- THE ANGEL acquired the city’s Democrat Printing ship of modern society: nonfiction writ- Company. Now called Webcrafters, the ers [and] editors.” This is a popular s Jerry Frautschi gazes out the company manufactures books for some theory with the press. window of his Capitol Square of the country’s largest educational pub- And it’s popular in Wisconsin’s capi- office, he has the satisfaction of lishers. Further, Frautschi’s spouse, tal, particularly since Florida’s “creativity seeing what he calls “the most beautiful Pleasant Rowland Frautschi, is the index” ranks Madison as America’s twen- building in the country.” woman behind the Pleasant Company, tieth most creative city, and tops among ABy this, he does not mean the Over- creators of the American Girl line of cities its size. Bob D’Angelo, director of ture Center, though certainly he is proud dolls and books. The toymaker Mattel the Madison Cultural Arts District, the of the structure he’s spent so many mil- acquired that company in 1998 at a price organization that will oversee Overture’s lions to build. Rather, he means the Wis- of $700 million. operation, thinks one reason for that rank consin State Capitol. But if Overture For years, Frautschi has spent freely is clear: “I think what we’re doing with isn’t within his view, it’s definitely part of of both his money and his influence to Overture is a large part of why [Florida] his vision for the city’s future. “I see our bring about his vision of a revitalized grades Madison so highly.” downtown revitalized by a cultural arts downtown Madison based around cul- However, many people are leery of and entertainment district that stretches tural and arts activities. In 1984, Row- Florida, as they should be of any theory from the Monona Terrace, across Capitol land sponsored the city’s first Concerts that sets writers and editors at the pinna- Square, and down State Street to east on the Square, bringing large crowds cle of a new economic paradigm. Never- campus. Think of it as a mighty mile,” he down to the Capitol on summer theless, The Rise of the Creative Class has says, “or maybe two.” evenings. In the 1990s, Frautschi helped “opened up a great discussion,” accord- Frautschi serves as the chair of the lead efforts to build the Monona Terrace ing to Andrew Taylor MA’94. “Whether Overture Foundation, overseeing the and to expand the Civic Center. you buy all of [Florida’s] theories or not, disbursement of his donation and the But Overture is by far the grandest he’s started a conversation about the eco- construction of the center. He does not of the family’s works. When phase two of nomic importance to cities of attracting consider himself part of the creative the center’s construction is complete, it and retaining creativity, and that’s been class. “I’m not an artist or musician or will include three theaters and an addi- very good for us.” Taylor is the director performer of any sort,” he admits, adding tional, informal stage, as well as a variety of UW-Madison’s Bolz Center for Arts that he hasn’t read Florida’s book — of rehearsal spaces, reception areas, eight Administration, and so Madison’s ability though, he says, “from what I’ve heard, I galleries, a rooftop terrace and café, and

24 ON WISCONSIN JEFF MILLER (2)

Overture’s dome has been one of its more controversial design elements. Although the structure is dismissed as a giant Jell-O mold by detractors, its admirers point out that it will bring both daylight and starlight into the heart of the building.

thing that builds an audience for the arts is a benefit in the long term. But in the short term, a lot of people will want to see the new space.” Overture will also mean rising costs for the arts district’s resident organiza- tions, though the Frautschi family has added multimillion-dollar donations to such groups as the chamber orchestra and the Madison Children’s Museum to make sure they can meet expenses. “I don’t want to see these cultural groups disperse throughout Madison,” says Frautschi. “That would leave a huge void downtown.” Overture’s fans call the building “a striking addition to downtown Madison,” preserving the French Renaissance façade of the old Yost’s Department the world’s largest movable pipe organ. Civic Center has disappeared as an Store and the towering front of the Civic The facility contains some four hundred organization, morphing into the more Center, while adding new touches, such thousand square feet of floorspace and ambitious Madison Cultural Arts Dis- as a glass dome that, according to archi- takes up a full city block, stretching from trict. Downtown rents will likely rise, tect Cesar Pelli, “will become a city icon, State Street to Mifflin and from North and several businesses have been dis- a glowing lantern beckoning people to Fairchild to Henry. placed, including Miller’s Eats and the Overture Center.” All that mass and splendor may be Treats, the Radical Rye, and, most Detractors compare Overture’s glass Frautschi’s legacy, but it will not bear his notably, Dotty Dumpling’s Dowry, dome to a giant Jell-O mold. Groups name. He doesn’t even drop hints about whose owner, Jeff Stanley, fought a long like the People’s Art District have what sorts of art and culture the center and futile court battle to keep his loca- decried the project as elitist, and some should feature. tion. The new facility may also pull audi- warn that it threatens to put additional “Jerry hasn’t told me what to book ences away from other downtown strain on downtown’s homeless and or even what he wants to see,” says Bob cultural venues. hungry population. D’Angelo. “I think all he really wants out “We’re not exactly sure what effect “I’ve heard some criticism along the of this is a more comfortable seat.” Overture will have on us,” says Ralph lines that this project is elitist,” says No matter what it’s called, the center Russo, cultural arts director of the Wis- Frautschi. “The last thing the arts are is is changing downtown. The Madison consin Union. “I tend to think that any- elitist. I resent people who feel that way.

FALL 2004 25 JEFF MILLER

Overture Hall’s concert organ is the largest movable pipe organ in the world, weighing in at more than 30 tons. It has 4,040 pipes — the tallest is 32 feet high; the heaviest weighs 1,212 pounds; the smallest is 5 inches high and one-fourth inch wide. Built in Germany, it was shipped to Madi- son in five 40-foot containers. The organ is owned by the Madison Symphony Orchestra, whose artistic director, John De Main, is pictured below.

Overture will have public spaces and who directs the university choir and says. “It’s what excites you and gives galleries, and almost all of its resident serves as the Madison Symphony you an idea of what’s to come.” The groups have outreach and children’s pro- Orchestra’s assistant conductor, is what Overture Center is a vision of — and grams. It isn’t elitist in any way.” makes Overture vital to the UW as much engine for — an exciting future for Instead, Overture is intended to as to Madison. It should not only capital- downtown Madison. spread its influence across downtown. ize on the city’s current creative talent, That, at least, is Supporters claim the building will be the but also attract more artists and perform- the theory, and centerpiece of an arts district that, geo- ers to further increase the area’s creative it’s one that graphically, connects Capitol Square to profile. “Overture can’t but help us UW faculty campus and, economically, draws in recruit better musicians, both for Madi- and alumni crowds of arts and entertainment con- son and for the university,” she says. “A helped mold. sumers, not just from Madison, but from commitment like this ups the ante for as far away as Milwaukee, Chicago, and everyone, as people can see that Madison the Twin Cities. Once in the State Street is a musical place.” area, they would spend money in nearby If the Overture Center meets restaurants, bars, and shops, and per- Frautschi’s expectation, it won’t be the haps explore the other cultural and arts culmination of Madison’s artistic and experiences available nearby. urban revitalization, but the begin- “Great cities seem to build them- ning. That’s certainly the implica- selves around districts,” says D’Angelo. tion behind the “Look at Dallas or Pittsburgh. Look at building’s name. New York.” “I’ve always loved That aspiration, according to Bev the overture of a Taylor, an associate professor of music symphony,” he

26 ON WISCONSIN THE ECOLOGIST zation currently plays at Madison Area museums, four parks, nine historical he view from Andrew Technical College’s Mitby Theater, but sites, and some 180 restaurants and Taylor’s Grainger Hall office is will move to a much more expensive shops. All the while, he kept up one uninspiring. He looks out on home in Overture when the second refrain: “Art isn’t about the object,” he Johnson Street, at the base of sev- phase of construction is complete. The says. “It’s about engagement with a cul- eral UW-Madison residence halls. The challenge of paying for this move is tural experience.” Experience was some- glass dome of the Overture Center is “something we’re embracing,” he says. thing businesspeople and marketers Tnearly a mile away and in the wrong “We believe the opportunities will out- understood, something that could show direction, leaving it entirely out of his weigh the rent increase.” Still, the cham- the monetary value of the arts to the city. sight. But it’s never out of his focus. ber orchestra is trying to collect an This is the essence of the ecological Taylor keeps his mind on Overture, endowment — with the assistance of the model, which aims to see the arts not as a not for the building itself, nor for its art, Frautschis — to ensure a stable future. separate endeavor from industry, com- but for its ecology. “A building is just a pipe,” Taylor says. merce, education, and the entire urban As director of the Bolz Center, Tay- “It’s a beautiful pipe, but it’s what comes economic environment, but as interde- lor’s interest is in metaphorical ecology through that pipe that matters. It’s the pendent with all of those elements. — in the interaction of people, culture, government, and business. “Right now, we like to look at the arts as part of the The undulating pattern of the Overture Hall organ pipes, says urban ecosystem,” he says. “We see everything as being interconnected. Vital Pleasant Frautschi, “evokes the rolling hills of Dane County.” cities need a strong downtown, and the arts are part of what attracts and retains whole experience, the connection with the “Looking at art as an end in itself, people to a downtown area. They gener- arts, that keeps people coming back.” people have a hard time justifying why ate economic and social benefit by creat- Thus Taylor’s focus on ecology. For government or business should support ing the streetlife and creative experiences an arts establishment to thrive, he it,” says Nerenhausen. “After all, if sup- that grow energized citizens.” believes, it needs to show the ways it porting art is seen as a charity — well, Created in 1969, the Bolz Center is contributes to a community’s overall charities are a drag on revenue. They’re the first business school program in the health. This is a difficult problem for the the first thing to be cut in hard times. nation set up specifically for the study of arts, which are usually measured subjec- But if the arts can be shown to be an how to run arts facilities, events, and tively, and it’s something that he’s dis- asset, something to be exploited, then organizations. “It’s our role to prepare the cussed at length with Bolz Center people and businesses will want to invest people who can support anyone, any- graduates whose experience can provide in them.” where, who makes or preserves art of any data for Taylor’s theorizing. This is the effect that Taylor believes kind,” he says. Taylor has consulted with One of these graduates, Mark Overture may have in Madison. “Over- Frautschi and others involved in Over- Nerenhausen MA’88, is a member of the ture is a magnet,” he says. “Like an ture as the center has grown from con- Bolz Center’s advisory board and can anchor store in a mall, it draws people cept toward completion. By following offer a particularly useful perspective on and interest and energy downtown. It every aspect of the facility, he and his stu- Overture and the development of the has a residual effect, supporting dents have the best laboratory they could Madison Cultural Arts District — from extended activity around it, as well.” hope for. “It’s a terrific case study,” he a point five years in their future. As Overture completes its prepara- says, “a wonderful puzzle for learning.” Nerenhausen is the president and tions and Madison adapts around it, The Overture Center also presents CEO of the Broward Center for the Per- Taylor hopes to better understand the Bolz students with the most salient forming Arts, a multiple-theater building principles that govern the role of arts problem in arts administration today — that is the largest arts facility in Fort in the urban world. “City planning has how to keep an arts community going. Lauderdale, Florida. When Nerenhausen become increasingly elegant and Jerry Frautschi, Taylor says, “is a great arrived in Fort Lauderdale in 1998, the refined,” he says, “and we need to see example of the philanthropic ideal,” but city was trying to shed its image as just a how that ecosystem operates, to see the arts administrators need to know that a party town, America’s spring break capi- big and small contributions.” gift, no matter how large, won’t ensure tal. The arts offered one way to change But there are some who aren’t their future. that perception, and Nerenhausen began thrilled with measuring the economic This is something that Robert Sorge organizing what’s called the Riverwalk value of the arts — and not just in busi- ’90, director of the Wisconsin Chamber Arts and Entertainment District, a ness and government, but in the arts Orchestra, is well aware of. His organi- downtown area that comprises five themselves.

FALL 2004 27 THE IMPRESARIO

n a former radiator shop at 1119 Williamson Street, the final perform- ances of Audrey Seiler, Where Are You? have just wrapped up. The play, which recounts (after a fashion) the tale of the IUW student who became a national celebrity by faking her own abduction earlier this year, is a Madison original — and so is the company that’s putting it on. The Broom Street Theater (BST) is located about fifteen blocks from where logic says it should be. But those who keep it going bear the name with pride. statewide advocate for local artists and Madison’s mayor, Dave Cieslewicz, BST is Madison’s oldest established anti- arts groups. She says that the arts con- may be a fan of Overture, but he doesn’t establishment drama company. tribute some $289 million to the state’s want to see it hurt Madison’s less-con- BST is a part of Madison’s creative economy, and more than ten thousand ventional arts community, either. He’s community, but it hardly seems to fit in jobs. She believes that a public commit- concerned that the attention surrounding the same class as Overture’s resident ment to the arts could add even more. Florida’s Creative Class has put undue organizations. BST doesn’t do Broadway “People are hungry for authentic, unique emphasis on judging the arts by econom- shows or revivals of any sort — it virtu- experiences,” she says, and that’s what ics. “That approach is good for the bot- ally never repeats its own work. Each local art should provide. tom line,” he says, “but it can be bad, too. play runs about six weeks, and then BST But for the arts to realize their proper What about artistic endeavors that aren’t moves on. Almost all its plays are origi- place, Katz believes that local artists must so popular — ones that challenge people nal works, usually directed by the play- see themselves as part of the larger eco- or make fun of the city or of the mayor? wrights, acted out by a volunteer troupe nomic community — and that communi- We have to make sure that there’s a place before audiences that pay only $7 per ties must see the value in all of their for them, too, even if they don’t have a ticket. It does not anticipate great returns creative people, no matter how conven- clear economic benefit.” from the opening of the Overture Center. tional or offbeat. Wisconsin, she notes, Such groups include the Broom BST isn’t entertainment for the has an important number of “outsider art” Street Theater, but Gersmann sees more masses, but that, according to its artistic sites, such as the Dickeyville Grotto and danger in the future for Overture and its director, Joel Gersmann PhDx’73, is by residents than for BST. “When arts groups get a lot of money, they tend to “Madison used to have the reputation of a city that couldn’t put two waste it,” he says. He’s spent years insu- lating his theater from the unstable eco- bricks together,” says D’Angelo. But that’s beginning to change. nomics of Madison’s creative community. Though BST is radical in its dramatic design. “To be honest,” he says, “audi- the Concrete Park in Phillips, which, tastes, it may be the most fiscally conser- ence never really enters the conversation though not thought of as conventionally vative artistic group in town. when we talk about what plays we’ll do.” artistic, are now viable attractions. “At the BST began its life in 1968 at the If this sounds like the antithesis of time this stuff was created, people thought Union’s Play Circle under the name Bolz Center ecology, that’s fine with it was nuts,” she says. “But it’s creative, Screw Theater. The group had a knack Gersmann. “The people who are sup- and it’s vital to these communities.” for putting on shows that involved drug porting Overture don’t really care about While she supports Overture as a use and nudity, and it was quickly chased us,” he says. “And what we do has noth- magnet for “world-class” talent, she off campus by the UW administration. ing to do with them.” warns that it mustn’t distract from the Over the next eight years, it moved to That attitude troubles some arts sup- genuine local experience. “We can’t take several locations (including, briefly, porters. “The stereotype of the lonely local artists for granted,” she says. “Just Broom Street). When Gersmann became artist working in isolation has to go because the Overture Center is attracting artistic director, he forced BST to econo- away,” says Anne Katz, executive direc- a lot of attention [for the arts community] mize. Today, it’s debt free and owns its tor of the Wisconsin Assembly for Local right now doesn’t mean it will always be own space. Beholden to no one, he’s con- Arts. Her organization serves as a that way. We have to take care of it.” fident that the company has a stable

28 ON WISCONSIN ARCHITECTURAL ILLUSTRATION BY F. M. COSTANTINO, ASAI

In this artist’s rendering, a completed Overture Center serves as a magnet, drawing crowds to State Street.

with the line, Madison’s Museum Mile, and trademarked it.” De Nure hoped that, once he convinced the city of the merits of his plan, it would buy the rights to the slogan from him. But Madison was not then of a mind to create cultural corridors. “Madison used to have the reputation of a city that couldn’t put two bricks together,” says Bob D’Angelo, who future. Unlike the arts districts envi- fortune has come from dolls — not directed the Civic Center from 1990 to sioned by urban ecologists, which parlay American Girls, but Beanie Babies. its end and would have retired if it hadn’t interconnection into growth, Gersmann De Nure first conceived of the been for Overture and the chance to run has founded BST on financial stability Museum Mile in 1984, around the same the Madison Cultural Arts District. “But and independence. But, he says, “the way time that Jerry and Pleasant Frautschi that perception began to change with the we’ve succeeded isn’t possible anymore.” were sponsoring the first Concerts on the introduction of private money, and with As for “the Florida stuff,” he scorns Square. “It just seemed obvious, really,” people like Jerry Frautschi.” it. “Once money is the only measure of he says. “The consciousness of Madison, While Frautschi saw the realization success,” he says, “it’s impossible to do of its non-ordinary reality, is culture. I of one piece of his downtown vision after anything of value.” figured if we could surround [Capitol] another — the concerts, the Monona Still, that doesn’t stop others from Square with first-class museums, we’d Terrace, Overture — De Nure kept his hoping to capitalize on Overture. create educational and heritage tourism.” idea of the Museum Mile alive. Though At the time, he was running a shop the T-Shirt Factory went under in THE ENTREPRENEUR called De Nure’s T-Shirt Factory and 1987, he ran for mayor, promoting the Sixties Museum. Then, the cultural Museum Mile from the campaign stump. n the corner of State and geography of the State Street corridor He lost and returned to State Street Fairchild stands a tiny shop was just beginning to take shape. The in 1993 with the opening of Game (advertised as State Street’s Madison Civic Center, with its Museum Haven. Though the property is small, the smallest) with a sign on the wall, almost of Contemporary Art, was just four shop has hosted several more cultural hidden by a blue awning: “Welcome,” it years old, and the Wisconsin Historical concepts: the National Onion Museum, Osays above a silhouette of the isthmus Museum, Wisconsin Veterans Museum, the Pokemon Museum, the Beanie skyline, “Madison’s Museum Mile.” and Madison Children’s Museum did Baby Museum, and, most recently, the On first glance, it appears to refer to not yet have locations on State and the Dolliseum. “That was my worst idea,” the vast Overture Center (State Street’s Square. Still, De Nure saw the potential admits De Nure. “I lost more than largest structural resident), which rises in creating a cultural district. $100,000 on that one.” just across Fairchild. But the sign is too “Look at junk food places,” he says. But he refuses to give up, as the old. It is, rather, evidence that the vision “Do they market themselves by going out Museum Mile sign attests. And if his of a downtown thriving on cultural expe- on their own? No, they locate themselves idea has been overshadowed (as thor- rience isn’t confined to Jerry Frautschi. right next to other junk food places. The oughly as his store is literally, in late The shop, called Game Haven, is the same thing can work for family-oriented afternoons) by Overture, he still believes property of Dennis De Nure. Like entertainment. By surrounding an area that creating a cultural district is the key Frautschi, De Nure traces his family’s with museums, we’d enhance the visibil- to downtown’s economic future. He’s Madison connection back more than a ity and viability of each individual even postponed Game Haven’s tenth century. De Nure, too, is an entrepre- museum as well as the area as a whole.” anniversary celebration by a year to neur, though his ventures aren’t on The concept might increase traffic to coincide with the opening of Overture. Webcrafters’ scale — he’s sold T-shirts De Nure’s store — and offer more direct “This is a great idea,” he says, “no on State and at the World Dairy Expo, rewards as well. “I have to admit, there matter who makes money off of it.” and at Game Haven he now sells trading was a bit of self-interest involved,” he

cards and role-playing games. And like says. “I’ve always been a creative person, As associate editor of On Wisconsin, John Allen qualifies Frautschi, a percentage of his personal especially with trademarks. So I came up as a “thought leader.” Seriously.

FALL 2004 29 30 ON WISCONSIN the green party will not win this fall’s race for president. but ben manski ’99, one of the party’s main architects, says it can still come out ahead. by graeme zielinski AT ABOUT THE MOMENT RONALD REAGAN IS SAID TO HAVE DIED, BEN MANSKI ’99 WAS ON HIS HAUNCHES NEAR A CERAMIC COW, photography by working methodically through a crowd of thousands on a radiant fifth of June that spread like a brent nicastro caress over this dairy town in northern Illinois. “Excuse me, ma’am, do you have a second?” he asked a woman of significant heft. She was baking in the sun in her lawn chair, watching the Harvard Milk Days parade go by. “If you sign this, it does not mean you have to vote for the candidate,” he implored. She declined, sipping from her soda. Manski, clipboard in hand and a Green Party button pinned to his breast, proceeded on to a young Hispanic couple. “Excuse me, folks, do you have a second?” Spring had matured into early summer. Manski did not seem to notice the creeping heat, though he was wearing the uniform — a workshirt, workboots, and jeans — that allows him to fade easily in and out of the many worlds that he occupies as an activist, from picket lines to press conferences, from public hearings to coffee shops. Neither did he seem to notice the disorienting dazzle and spectacle unfolding around him: Shriners from nearby Rockford, in their fezzes, whirring in the street, doing maneuvers atop mopeds made to look like jet fighters. The Jesse White Tumblers, kids from inner-city Chicago, jumping to outrageous heights and landing on mats. Wafted smells of roasting meat. Cymbals crashing, bass drums booming. In this concentrated patch of Americana, Manski was laser-focused on the crowds, working them, plying to get a local lawyer, Scott Summers, on the Illinois ballot as a Green Party candi- date for U.S. Senate (an effort that ultimately failed).

30 ON WISCONSIN In June, more than one thousand Green Party dele- gates assembled in Milwaukee to choose someone to run for president. As the party’s co- chair, Ben Manski (facing page) embodies the party’s youthful spirit — as well as its desire to be a major player in the country’s politics.

Manski, who turned thirty in July, in recent years has undergone something Nader, despite being blamed by many on was heading a flight of a half dozen of a national coalescence, as various the left for costing Gore the presidency, Green Party activists who came down to regional and state Greens come together remains the Greens’ most recognizable Harvard from Madison in his sticker- to forge a national agenda. name. Yet for much of the spring and swathed minivan. Though he spent time A veteran activist who has invested summer of this year, he played a bewil- chatting with a reporter, he outpaced all sweat equity in the name of peace, elec- dering footsie with the Greens in search his charges in collecting signatures. He toral reform, ecological responsibility, of their support, first declining to seek relented only when the rest gathered, and social justice, Manski supported their nomination, but then adding that he exhausted and desiccated, and opted Nader and the Greens in 1996 and would accept the party’s endorsement — instead to watch a milk-drinking contest. 2000, coordinating his Wisconsin cam- and, significantly, access to ballots in Manski’s success was not surprising. paign even as liberal voters inculpated twenty-two states and the District of He is served well by an easy and intent the Greens for siphoning votes away Columbia. Heading into the party’s nom- manner, coupled with youthful looks — from Democrat Al Gore. In the hard inating convention in Milwaukee in late fair skin, a wide face, copper-colored hair reality of the political horse race, those June, Greens were locked in internal — that suggest he is campaigning to be an campaigns were losers. Neither earned struggle about whether to back Nader or Eagle Scout, or soliciting money for the Nader more than 3 percent of the popu- select one of several homegrown names Lutheran Home. In his view, the Green lar vote, and to date the Greens have yet seeking the nomination — led by little- Party of the United States, of which Man- to win election to any national office. known California lawyer David Cobb, who pledged to build the party while try- ing to avoid inadvertently aiding George manski is after the long gain, the Bush’s re-election in the process. slow process of building the Initially, Manski supported Nader, greens into a legitimate alterna- but in the months before the convention, he began to question the candidate’s tive choice in an american system commitment to the cause. “We don’t that, throughout its history, has know what Ralph wants,” Manski told been unkind to alternatives. me. “We have to decide where we want to go as a party and what’s best for the party. The goal should be continuing the ski has been national co-chair for the past But Manski uses a different measuring growth of the Green Party.” several years, is no less pure a cause. stick. “You don’t have to win elections Best known as the party that backed to win,” he says. Ralph Nader’s presidential bids in 1996 He is after the long gain, the slow THE FIRST TIME I MET MANSKI and 2000, the Greens have emerged as a process of building the Greens into a WAS ON A CHILL SPRING DAY minor party that can periodically create legitimate alternative choice in an Ameri- in Madison at the Steep & Brew coffee major havoc for the two dominant politi- can system that, throughout its history, shop on State Street. There he conducts cal factions. Emerging from disparate has been unkind to alternatives. much business. groups of left-leaning activists that In this election year, Manski’s vision Now entering his third year at the formed in the 1970s and ’80s, the party put him at odds with his former boss. UW Law School, Manski has split time

FALL 2004 31 between the books and Green work. This summer, when he wasn’t supplicating to parade watchers at Harvard Milk Days, he was working at a clinic that provides legal aid to the indigent. Manski came to Madison in 1982, after living in Boston, Berkeley, Pitts- burgh, and Israel. His mother was a teacher and his father a professor of eco- nomics, and he acquired a sense of politi- cal theater at an early age. “There’s a picture of me from when I was six or seven years old holding up a sign with bulldozers in flames,” he says. “It was part of an action against expansion of a highway in Jerusalem.” He was active in a student-rights movement at Madison West High School and had volunteered for Ed The Greens’ convention had the kind of political intrigue rarely seen in the major parties’ nominating events, with delegates torn among choices that could dramatically affect the Garvey ’61, JD’63’s unsuccessful 1986 party’s future. bid for the U.S. Senate. At the time, he identified himself as a Democrat, but a “And if you don’t feel that yourself, Wisconsin, where Nader won 94,070 moment that took him out of the range you’re not going to project that onto votes. (Gore beat Bush in the state by of that party was its reaction to Iraq’s other people.” just 5,708 of 2,598,607 votes cast.) invasion of Kuwait in 1991, when the By the mid-1990s, Manski had To many liberals still rueful about major-party establishment joined in sup- turned that energy to reviving the Wis- Gore’s narrow loss in the electoral col- port of a war against Iraq. consin Green Party. When Nader ran in lege, the hoo-ha Nader caused in 2000 is As an undergraduate at UW-Madi- 1996, Manski was already painting a pic- a sign of the Greens’ youthful naiveté. son in the 1990s, studying rural sociol- ture of noble underdogs. “Sure, we have But Greens see it as proof the party is ogy, he cultivated a reputation as an no money,” he wrote in a Capital Times gaining power. According to a history activist who organized a string of highly column praising Nader. “We don’t have a written by John Rensenbrink, one of the visible campus protests. In 1996, he ran, and lost narrowly, in a runoff race for a “we don’t have a political party seat on the Dane County Board of Supervisors. But his big moment came headquarters,” manski wrote three years later, when he spearheaded a during nader’s 1996 campaign. campaign against the use of sweatshop labor in the production of university “what we do have is a lot more paraphernalia. The protest culminated in important, a lot more honest, and a four-day sit-in at the chancellor’s office, a lot more powerful.” which got fifty-four students arrested, but also succeeded in convincing the uni- versity to monitor the conditions in political party headquarters. We don’t Greens’ fathers, the party is approaching which its licensed apparel is made. Off even have a real political party. What we a new plateau akin to its counterparts in campus, he joined the staff of Wiscon- do have is a lot more important, a lot Europe, where the Greens are a much sin’s Environmental Decade and lent his more honest, and a lot more powerful.” more viable political force. So far, the voice to several causes, including the Whatever the power, Nader was not party has elected more than two hundred fight against development of a copper a significant factor in the 1996 contest, local representatives and officers, up and zinc mine near Crandon, Wisconsin. winning 28,723 out of 2,196,169 votes from thirty-one in 1998, and managed to “He never feels intimidated or threat- cast in Wisconsin, and 685,128 of win higher minimum wages and tenants’ ened,” says Bill Keys MA’70, his former 96,400,634 votes cast nationally. Manski rights in several cities. English teacher at West High School and kept the faith and in 2000 signed on as “We’re finally getting to the point now president of the local school board. Nader’s only paid campaign worker in where we’re sustainable,” says

32 ON WISCONSIN Rensenbrink, an emeritus professor at Bowdoin College in Maine. But he believes that the focus of the party in the near term should remain on the local can- didates, who number more than one thou- sand in this election cycle. As the convention neared, Manski, too, began doubting the power of Nader’s big name. He saw the Milwau- kee event as a precipitous moment in the party’s political coming-of-age. But the Greens are a different animal. Fiercely committed to the supreme ideals of debate and deliberation, the party has a reputation for upholding a Democracy of Everything, where consensus on matters big and small is hard to build. Many Greens still stood behind Nader, and Manski’s growing coolness toward him struck some as a power play. “[Manski] is absolutely a fraud,” Lorna Salzman, a tetchy New York Green who made a bid for the nomination, told me before the convention. “He is rigging the election, pure and simple. We owe Ralph Nader.” The Greens’ candidate for president, David Cobb (walking with Manski at an anti-war protest), wants to advance the party’s agenda without inadvertently delivering swing states But such criticism didn’t seem to faze to George Bush — something Ralph Nader’s 2000 campaign is often accused of doing. Manski. “It’s actually going to be a con- test,” he said during our first meeting. As we stood on the incline of Bascom Hill In this world appears Wisconsin’s 1932 national nominating convention, near the law school, where he was about original insurgent party, the Republi- but the party disbanded not long after- to rush off to class, he talked excitedly cans, born in the Little White School- ward, the force of their arguments about a paper he was preparing about house in Ripon and fired by a radicalism blunted by the New Deal. And in 1938, the arrest of the abolitionist editor Sher- imported by Yankee and German immi- Fighting Bob’s son, Phil La Follette, man M. Booth, which inflamed anti-slav- grants. The Progressives are there, too, gathered the Progressives in Madison ery passions in Wisconsin in the 1850s. embodied by Robert M. “Fighting Bob” but ingloriously failed to keep alive the Manski later e-mailed me a draft of La Follette BA1879 and the third-party party’s momentum. That meeting is the paper, “States Rights for Civil movement he helped launch. And there remembered more for the X that La Fol- Rights: Wisconsin’s War on Slavery,” a are also the Socialists, who controlled lette tried to adopt as a party symbol, tract that displayed traits that inform his Milwaukee municipal government for which was labeled a “neutered swastika.” activism, and which seep frequently into several decades at the front end of the The endings were forgettable, but his speeches. Namely, he selects the twentieth century, and who gained Manski is quick to point out the victories choicest cuts of Wisconsin and national national fame in the person of Victor of these movements, such as, well, the history to serve up in support of his pro- Berger, barred from seating in Congress weekend, the direct election of the U.S. gressive world view. in 1919 and again in 1920 because of his Senate, suffrage for women, child labor Manski’s apotheosized Badger State pacifist statements. laws, and worker’s compensation. The is conjured from the loamy soil worked Manski invoked all of these tradi- very sense that government can guard by its farmers and the sooty depths of its tions when advocating for Milwaukee as the least against the concentrated power factories and sanctified by the blood of the site for the Green Party convention of the mighty, he says, grew from third Wisconsin’s sons and daughters spilled — the most significant third-party gath- parties’ demands for reform. fighting the calumny of the bondsman ering in Wisconsin in ages. The bad news and the lash and the greed of the indus- is that, by some measures, the Greens’ STANDING IN THE ATRIUM trial capitalists. (I’ll admit, it’s hard not to predecessors didn’t fare well. The Social- OF THE HYATT IN MILWAUKEE get caught up in his earnest fire, ain’a?) ists also chose Milwaukee to host their on the first day of the Greens’ convention,

FALL 2004 33 that idealism seemed pretty remote. I the invasion of Iraq — a heresy among will figure out some way to help the heard a middle-aged California delegate Greens, who proudly wear the badge of Cobb campaign. exalt, “Oh, my God, I just met Ben being the first party to campaign against The Greens’ convention was wrap- Manski at the coffee shop. He’s such a the war. Cobb ratcheted up the intensity ping up, fittingly, with a rally against the hottie.” She was wearing a Nader button. of his ever-present grin, but I wondered war. Manski joined the several dozen Bankers and mutual-fund managers about the tensile stress underneath. This protesters as they marched, banging were also in town for their own confer- was political drama, the kind so rarely drums and blowing shofars, up Wells ence, but delegates were not hard to pick found at the orchestrated coronations Street to MacArthur Square. There, they out of the crowd milling about at the put on by the major parties. gathered for speeches framed by the hotel. They announced their fealties in a The first ballot the next day was a Milwaukee County Building, which is bewildering array of buttons, T-shirts, muddle, as predicted. But in the second engraved with the statement, Vox populi, and signs. Some of the presidential aspi- round of voting, neutral votes began to vox Dei, or, “the voice of the people is the rants themselves stood in the atrium, sway toward Cobb, and a buzz filled the voice of God.” handing out their own literature. crowded room. From his watchful post It is still uncertain what effect the Flanked by Wisconsin Greens, Man- near the stage, Manski prepared for the Greens will have on this or future elec- ski wore a suit with no tie, looking more culminating moment. “This could be it,” tions, or whether the party’s gamble to frazzled than I had seen him. “No one he said as the Texas delegation prepared part ways with Nader will improve or knows what’s going to happen,” he said. to vote. diminish its standing with voters. While There was an unreality to this con- It was. The Nader/Camejo support- Nader is still trying to secure a place on vention, owing to its inchoate nature. It ers, many of them sensing defeat well ballots in several states (assisted, in some had elements of a serious political party before, had slunk out of the convention cases, by gleeful Republicans who antici- gathering, yet frequently veered toward hall, leaving behind several hundred pate he will siphon votes away from the adolescent posing of a teen leadership Cobb supporters to holler their approval. John Kerry), Cobb has been largely symposium. Virtually everyone I talked Manski exchanged hugs with a handful absent from the mainstream reporting on to framed the choice the same way: nomi- of Wisconsin Greens in the darkened the election. Even in states with strong nate Cobb as a homegrown candidate, or expanse behind the stage. Green support, such as Wisconsin, he vote for “no nominee,” conferring instead Though he denies trying to push has yet to garner much name recogni- an endorsement on Nader. Cobb’s nomination, he was clearly tion, and he has said publicly he has no Nader skipped the convention, claim- pleased by the outcome. When Cobb desire to be a spoiler. ing not to want to influence what he saw gave his acceptance speech, I saw Man- But on this day, Manski feels assured as an internal party matter, though he ski, watching from the shadows, smiling. the Greens will write a new ending to the made an awkward phone call to a rally third-party story, which so often has ended with movements subsumed or the night before the vote. He was repre- I CAUGHT UP WITH MANSKI ON marginalized by larger forces. In the sented by his campaign field director, ANOTHER SUN-SPLASHED DAY drama of the convention, he saw a Kevin Zeese, who, like most of the after the convention. His term as co- maturing party. “I’m a lot more sure now Nader supporters, struck a combative chair ended with the event, and, tone, telling me that the Greens would than I was six months ago,” he says. although there is still a presidential elec- Seeing Manski walk arm-in-arm with become “irrelevant” if they spurned tion to come, he saw his chief responsi- Cobb, it was not hard to imagine him in Nader. When I told Manski about this, bility as getting someone nominated. The such a position of influence. He had been he only smiled. months of conference calls and rallies, a candidate once, in Madison, in a local I met David Cobb at the hotel café. meetings and Milk Days have taken their election that came down to a half dozen Looking youthful despite going bald, toll on some of his other priorities — his votes. But if Manski’s vision turns out to the Texas-born lawyer, now of Eureka, relationship with his girlfriend, Green be right, there may yet be a national California, exuded an infectious and activist Juscha Robinson being one of stage for the Greens — one that he sunny attitude that I couldn’t help but them. “I’m glad it’s over,” he told me, say- helped build, and one onto which he may contrast with what I’d seen of Nader, ing he was eager to “get back to my life.” some day rise. whom Cobb helped get on the Texas Of course, he is not completely out ballot in 2000. “I am who I am today of the fray. A few weeks later, he called because of Atticus Finch and Ralph Graeme Zielinski, who studied journalism and political to tell me about a new initiative. In the science at UW-Madison from 1991 to 1996, covered the Nader,” Cobb told me. next few months, he will begin pushing Greens as a reporter for the Milwaukee Journal Sentinel. The night before the nomination, for electoral reform by organizing the Peter Camejo, who had already agreed to Web site www.Nov3.us, and he says he be Nader’s running mate with or without the Greens, accused Cobb of supporting

34 ON WISCONSIN How to Get Ahead in Advertising

When nineteen UW students joined a national competition to sell the public on Florida tourism, they discovered this was no Mickey Mouse business.

By Lindsay Renick Mayer ’04

Lauren Volcheff ’04 and her teammates pitched a lot of ideas before settling on the right one to pitch to judges JEFF MILLER in the National Student Advertising Competition. boy, about five, which has taught advertising since the tions and recommended a target market. looked up at the 1920s. Though generations of students A successful campaign, as the challenge have learned advertising at the school, statement outlined, would demonstrate disheveled bunch the experience is much different today. that it could increase domestic leisure of students who The field has become as much science as tourism in Florida, resulting in an quietly ate their art, and classes now are as likely to cover increase in paid lodging and car rentals. breakfast in the sophisticated research methods and psy- The less traditional product presented lobby of the chological analyses of target markets as a challenge unlike toothpaste or clothing. they are the more traditional, creative “I think that this year’s client is much Duluth, Min- aspects of writing and designing ads. Far more difficult than past clients because it nesota, hotel. more than catchy slogans and jingles, is not a tangible product,” said team mem- He was just the age when children modern advertising uses research and ber Lisa Johnson ’04 after receiving the startA imagining what they want to market analysis to create highly organ- assignment. “Florida and a Florida vaca- ized campaigns designed to appeal to tion are completely different for everyone. be when they grow up, but the specific target audiences. Florida is not cohesive. You can’t say students were in no mood to be “An ad in any form has to reach out ‘Florida’ and know that everyone is think- role models. When one of them to you,” says Roger Rathke ’59, MA’82, ing of the same thing.” saw the boy staring at them, she an instructor in the journalism school Selling a state was an overwhelming returned the gaze and said, dryly, who coached the NSAC team for two task even without an additional restraint: years. “We used to say in television that according to the rules, all research, media “Whatever you do, don’t go into you’ve got three seconds. I don’t think placement, advertising, and promotions advertising.” you’ve got three seconds anymore. I think had to fit within a hypothetical budget of it’s got to be measured in microseconds.” $7 million, far less than the $75 million Ironically, that’s exactly what the The increasing sophistication of the allowed in 2002–03. With such a scant students were trying to do. Only this industry makes NSAC an important budget, targeting audiences and tailoring was no daydream. They’d just gotten a component for preparing students for messages would become more crucial. taste for how hard and disappointing a careers in the field. With the exception of Being extremely specific about market path it can be. an internship, the two-semester-long and message has become essential in mod- For the past eight months, the stu- competition is the only experience that ern advertising. Years ago, advertisers dents had dedicated themselves to the brings together all of the marketing and may have been able to hit most of their tar- American Advertising Federation’s strategic communication lessons the stu- get markets by buying time on major tele- National Student Advertising Competi- dents have had. vision networks or placing ads in general tion, a grueling, real-world experience in “I think they’ve received all of the readership publications, but today, cable which teams from more than 150 colleges training on the pieces,” says Chris Schell, a stations and niche magazines cater to nar- and universities research, create, and journalism instructor and advertising pro- rower audiences. That’s both a problem pitch communications campaigns that are fessional who has coached UW-Madison’s and an opportunity for advertisers. They judged by industry professionals. The team for the past five years. “What I think can now reach smaller groups who may be students form mock advertising agencies, NSAC does for them, probably uniquely, more inclined to like their products — but working for a real client to market a real is put it all together. And it truly is a cap- which one to specifically target? And what product. Only the budget is hypothetical. stone experience in that sense.” message will get its attention? Since 1973, thousands of students Michelle Nelson ’89, MA’91, an have entered the event, known as NSAC, assistant professor in the journalism creating campaigns for clients such as the The story of the 2003–04 NSAC school, notes that the power of technol- New York Times, Bank of America, and team — and how it ended up dejected in ogy cuts both ways. “The role of tech- DaimlerChrysler. UW-Madison’s team, Duluth — begins with Florida. In fall of nology has changed the relationship which draws students in business, mar- 2003, NSAC teams around the country between the strategic communicator and keting, and journalism, won the presti- opened their case-assignment packets to the consumer,” she says. “Consumers gious national title in 2001, and twice learn that they would be working for may have more power to ignore the mes- since 2000, its teams have earned first Visit Florida, the state’s official destina- sage or to communicate their needs and place at one of the regional competitions. tion marketing board. Their assignment desires to advertisers.” NSAC forms the core mission of a was to come up with a research-based, “What it’s meant is that marketing four-credit course offered by the School advertising-centered campaign that capi- communication people have to get much of Journalism and Mass Communication, talized on public relations and promo- smarter about understanding their target

FALL 2004 35 market and about being truly relevant,” That meant understanding the Break- After an interview with Peter Green- Schell says. aways — who they are, where they go, berg ’72, chief correspondent for the Trying to understand the minds of and what they do. With more research, Travel Channel and travel editor for Florida tourists took the NSAC team no the students were able to piece together NBC’s Today Show, the team developed its less than five frustrating months. But an exhaustive portrait of their target, creative message around the idea that after hundreds of hours of focus groups, determining that they were the kind of experience is more important than desti- surveys, interviews, and content analyses, people who “wake up early with a work- nation. The students had chosen a tagline they believed they had discovered a out” and “buy that chocolate-dipped — “Your Florida vacation is changing” — unique insight. They identified two sepa- croissant to accompany their coffee.” to reflect the thrust of their campaign, rate groups who might be convinced to They play softball, write Christmas cards, that Florida has more to offer than sun- see Florida in a new light. One group and order their latte with skim milk. shine and Mickey Mouse. That mantra comprised just-graduated college stu- would appear in media placements, dents, who had disposable income and including television commercials, print time to travel. The other was made up of Through fall and winter and ads in magazines like Business Week, bill- empty-nesters, who had sent their last kid into spring, the NSAC team honed its boards, and — conscious of the latte- off to college and were free to travel. work into a campaign. The nineteen sipping Breakaways — on coffee sleeves. A breakthrough came when the team students broke into research, marketing, All of it was culled into a thirty-two realized that the two groups were linked. and creative teams, turning numbers page, spiral-bound book, which would Both thought they had “done Florida,” into analysis and analysis into hard- become the centerpiece of their team pres- either as spring-breaking college students copy ads and promotions. entation at regional competitions in May. or parents who had taken traditional fam- Students became so consumed by By the end of spring break, the students ily vacations at places like Disney World. Florida that they forfeited sleep and had synthesized the various aspects of the Though different demographically, the social lives. One student saw someone at assignment, including research results, team argued that the groups were the the gym reading an issue of Budget Travel target market, positioning statement, and same attitudinally, both having come to and started quizzing her about her travel print advertising, into the report. transitional points and perhaps unaware habits. Another kept typing Florida Pulling together all those pieces took of what else Florida offers. The team instead of floral when writing a paper for so much thought and care that team member Lauren Volcheff ’04 brought to n ad in any form has to reach out to you. the office a vase of yellow tulips, because she was never home to care for them. We used to say in television that you’ve But it also showed her how multidisci- got three seconds. I don’t think you’ve got plinary an advertising campaign can be. “I would much rather guide the three seconds anymore. I think it’s got to process,” says Volcheff, one of three be measured in microseconds.” business students on the team. “And I just find the ad world so interesting. It “A combines so many fields — strategic started calling the groups the Break- a different class. They plotted agendas for communication, marketing, advertising, aways — indicating that both groups marathon meetings, to which they psychology, et cetera. It is complex, and were ready to break free from previous brought thick binders of notes and giant that fascinates me.” obligations and live life their own way. bags of M&Ms for sustenance. In fact, it was the hard-edged, scien- Identifying a group, though, is During spring break, as their friends tific side of advertising that led the team merely the first step in communicating headed off for the real thing, they only to give itself the name Litmus Communi- with its members. The harder part is dreamed about Florida vacations, spread- cations. Everything, the team promised, reaching them with a message they ing out in the offices of the Badger Herald would be put to the “acid test.” would find attractive — and that to begin working on their final campaign According to Mary Ann Stutts, a rep- requires understanding, says Rathke. “If presentation. Even the fortunes tucked resentative of the American Advertising you’re going to attempt to persuade inside their Chinese food seemed NSAC- Federation and professor of marketing at somebody to buy into whatever idea or specific: “Take advantage of an unusual Texas State University-San Marcos, that thing it is you’re communicating about, opportunity to advance”; “You will suc- shift toward more complexity in advertis- you really have to be able to put yourself ceed in anything you put your mind to”; ing can be seen in how NSAC assignments in their mind, not just in their shoes, but and “Be mindful of what your competi- have evolved in recent years. “Clients their mind,” he says. tion is doing.” require much more today in the case

36 ON WISCONSIN assignment,” she says. “In the early years, Just hours before their it was simply traditional advertising in tra- presentation, ditional media with very little of the other Bridget O’Mal- functions. The changes follow closely to ley (left), Lau- ren Volcheff SUSAN L. BAUGUS changes in the advertising world.” (standing by This evolution in sophistication the ironing means that the “acid test” is much board), and John Goetter tougher for NSAC students, as well. The run through pressure is on to impress judges with their lines a campaigns that are not only well sup- few more times and work on ported by research, but have a flavor of calming their ingenuity and originality that makes them nerves. stand out from the competition. With that in mind, the UW team knew that combining the two target mar- kets into one — the Breakaways — was a of potential relationships with co-op part- standing of how to work with their calculated risk. Reaching both groups ners, such as restaurants and hotels that agency team — account, creative, PR, had forced them to recommend a slightly might participate in promotions, as a way media, et cetera,” he says. “They will go higher budget than the one assigned, and, to maximize the limited budget. in better team players and with a better although the decision had been the focus “As in a real pitch, you never know understanding of the business than non- of several tense meetings, the team went what exactly the client is looking for,” NSACers.” into regionals confident of its approach. says Schell, adding that he thought the Volcheff used her NSAC portfolio to “I got the impression that if we came winning team from the University of land a job with the biotech company All- to [the judges] with a really good cam- Minnesota had put together a profes- tech, where she now does marketing and paign, even if it’s not in the budget, they’re sional, if perhaps safer, strategy. “So you advertising for customers in Wisconsin. really looking for the big idea,” said Ellen just have to go in with your best thinking, Ultimately, she wants to specialize in cul- Houlihan ’04 before the presentation. which I believe we did.” tural aspects of advertising. Houlihan is “And we’ve got the big idea.” Not winning left the students sad not sure what she would like to do, but and angry. “When they announced we wants to apply the things she learned At the regional competition in lost, I was so devastated, I started crying through NSAC to other areas of commu- in front of the whole room of NSACers,” nication. Johnson has a job with the Duluth, the students put their best effort says Volcheff. “This wasn’t a weak time Chicago-based Starcom Worldwide as a into selling their big idea. Their relent- for me. Instead, I felt I was showing all media buyer and planner and is con- less practice paid off when the team’s those NSACers that I had truly put my vinced that the year-long ordeal was presentation before the panel of judges whole heart into the campaign.” worth it. went off without a hitch. The Flash soft- With the bitterness still fresh, some of “I’m a girl who will go out to the bar ware worked, and the five students who the students began questioning whether and tell people to do NSAC,” she says. “I spoke hit the script to the letter. By the all the hours they’d poured into their don’t even know you, and I’m telling you end, every member of the team was on campaign had amounted to anything to do it.” their feet, applauding. more than third place. On the morning It’s probably only natural that, in the “That moment was for everyone,” after the competition, their disillusion- heat of the moment, NSAC seemed like says Lisa Johnson, one of the presenters. ment was obvious. When one of them the end of the world, or at least an end But in real-world advertising, even told the young boy not to go into adver- to itself. But students grew to appreciate good campaigns sometimes fail to win tising, the rest of the group had to agree. that, just as their campaign predicted, over particular clients, and that was the But with a few months to reflect, the their NSAC experience was changing. lesson for the team that day. The judges comment might be different now. Many “It isn’t that I was looking for a spe- awarded UW-Madison third among the of the students didn’t even follow their cific destination,” says Volcheff. “I was thirteen universities competing at region- own advice, but instead are back on paths looking for an experience. And that is just als — good, but not good enough to leading toward careers in the field. And what I got.” advance the team to the national finals. that’s when their NSAC experience will Later, when the students received the pay off, says Schell. Lindsay Renick Mayer, a 2004 graduate of the School of judges’ comments, they learned they had “They are going to walk into an Journalism and Mass Communication, was editor in chief been critiqued for not taking advantage agency with a much more realistic under- of Curb, the school’s student-published magazine.

FALL 2004 37 DAVE O’BRIEN GOING THE

6 p.m., May 8, 2004: Twelve hours before the start of the twenty-third Ice Age Trail 50-Mile Run, the darkening skies open up. Rain falls, accompanied by jarring booms of thunder and flashes of lightning that light up the Kettle Moraine State Forest in La Grange, Wisconsin.

Badger ultramarathoners unners are gathered in a barn for R the pre-race dinner, and no one get hooked on the seems particularly bothered by the deteriorating weather conditions. Steve Szydlik MA’91, PhD’97, a math rush of running professor at UW-Oshkosh who won last year’s race, shows off his two young sons distances approaching to race volunteers. Defending women’s champion Ann Heaslett MD’91, fellow 100 miles and more. fifty-miler Jason Dorgan ’89, MS’92, and fifty-kilometer-racer Ragan Petrie MA’99, PhD’02 make multiple trips to BY GRACE LIM the pasta buffet line. PHOTOS BY BOB RASHID When an Ice Age newcomer men- tions the possibility of the race being canceled, they chuckle at her naiveté. “Oh, they wouldn’t call it off for this,” says Dorgan, an engineering manager in Madison. “Rain is good.” “But it’s pouring, and there’s light- ning,” says the apprehensive first-timer. “You’ll be okay,” reassures Petrie, an assistant professor of economics at Georgia State University. “You’ll be sur- rounded by trees.” As the newcomer per- sists, Heaslett, a Madison psychiatrist, grins and says, “It wouldn’t be much of a trail run if the weather was perfect.” The others agree and cheerfully exchange their worst racing-weather stories about treacherous, torrential rains, hypothermic conditions, and the always-welcome race report that ends with, “Well, no one died.” Just as F. Scott Fitzgerald points out the huge difference between the very rich and the rest of us, it would be safe to say there is a huge difference between the ultramarathoner and the occasional 5K participant.

38 ON WISCONSIN DISTANCE

Steve Szydlik (left) is known at UW-Oshkosh as “the Running Professor” for sprinting to classes. He doesn’t enter races for the medals, although he did keep the first- place award from the FBI when he mistakenly signed up for a 5K reserved for federal agents. Szydlik, who is not a short-distance runner, kept wondering why he was blowing away the competition. Far left, Szydlik pulls out all the stops after author Grace Lim hands off the baton in the relay.

Ultramarathoners are those who run runners from around the world with cash extreme athletes, who have learned the distances greater than the 26.2-mile prizes and lucrative endorsement deals, secret to life: they don’t live to work. marathon. Typical races span 50 kilome- ultramarathons rarely give out monetary They work to live. And they live to run. ters (roughly 31 miles), 50 miles; 100 rewards. “I can’t even get a free pair of kilometers, and 100 miles. Then, there’s shoes,” jokes Heaslett, a top female ultra- 5:50 a.m. Ten minutes before they the twenty-four-hour run, during which runner and a four-time member of the are to begin their exercise in participants see how far they can go in a U.S. national 100K team. endurance, the racers are told to day and a night. There are even events Still, they run. And run. And run. head toward the start area. There such as the six-day, 145-mile Marathon Their mind-boggling feats raise the is no jostling for elbowroom — just des Sables, which crosses the Sahara question, “Why?” several hundred runners getting Desert in southern Morrocco and is According to the dean of running, Sir together for a fun, fifty-mile gam- billed as the world’s toughest footrace. Roger Bannister, “The more restricted bol through the woods, up and Despite the grueling challenge of run- our society and work become, the more down hills, and over rocky terrain. ning such distances — or perhaps because necessary it will be to find some outlet There is none of the blaring rock of it — the popularity of ultramarathons for this craving for freedom. No one can has grown in the last few decades. say, ‘You cannot run faster than this, or music that typifies many road According to Don Allison, the publisher jump higher than that.’ The human spirit races. Last night’s rain is just a of UltraRunning magazine, there are about is indomitable.” memory. The air is crisp, with the ten thousand to twelve thousand ultrama- Other runners aren’t as specific in temperature hovering in the mid- rathoners in the United States. their motivations. Their primary response forties. As in each of the past These extreme athletes cover incredi- could be summarized by a Dr. Seuss fifteen years, Steve Szydlik is at ble distances willingly and often with verse: “Here are some who like to run. the front of the starting line for childlike joy. Unlike high-profile races They run for fun in the hot, hot sun.” the Ice Age 50-Mile Run, an event such as the Boston and the New York Or in freezing rain or against blus- in which he has won seven times marathons, which attract topflight tery winds. It doesn’t matter to these and come in second four times.

FALL 2004 39 his year, however, is different. someone who runs daily, rain or shine. T He’s at the starting line only so He has not missed a day of running at he can cheer on his friends. least two miles in twenty-three years. Szydlik, who is nursing a nagging case But such dedication pays off for of sciatica, is running only eighteen these elite athletes. Szydlik, a three-time miles — the second leg of the 50K relay, member of the U.S. Track and Field with a friend who is a back-of-the-pack 100K team, has run more than twenty- marathoner. The relay doesn’t start until five ultras. In the 1998 100K World 8:00 a.m., and Szydlik won’t be able to Challenge in Nakamura, Japan, Szydlik set foot on the course until about 11:00. finished first among American men and For this consummate competitor, it’s sixteenth overall, clocking in at seven odd to go into an Ice Age race knowing hours, twenty-five minutes. He averaged that winning is not even a remote possibil- about seven minutes, ten seconds per ity. “Steve owns Ice Age,” says ultrarun- mile for sixty-two miles. ner Kevin Setnes, one of Szydlik’s In all his races, Szydlik has logged perennial competitors. “It will be a note- only one DNF — a Did Not Finish in worthy day when someone comes along Next year, Jason Dorgan hopes to get into runner’s parlance. He wasn’t humbled and takes his title away from him.” Szyd- the Badwater Marathon, a 135-mile run by the remote and rugged territory of through Death Valley. lik half-jokingly wonders if he will be able the Western States 100-Mile Run (a to stop himself from taking off at the fifty- Ronnie Carda PhD’90, an exercise route from Squaw Valley to Auburn, milers’ official start. After wishing a few physiologist at UW-Madison, remembers California, that includes a vertical climb racers well, Szydlik sees Ann Heaslett, running the six-mile loop that goes of 2,550 feet in the first four miles). last year’s women’s winner, sporting the through the UW Arboretum with Szyd- Rather, Szydlik’s lone DNF took place coveted number one, the number he’s lik. “On certain days, Steve would run in the heart of Madison at a four-mile worn the past three years. He says under that loop four to six times,” Carda says. race. The reason? He got lost. “I was out his breath, “That’s just fine with me.” “Those of us who ran with Steve now in front,” he says. “I thought I knew call running around the Arboretum where to turn, but I was wrong. By the teve Szydlik is trying to articulate ‘doing a Szyd.’ ” time I realized what was going on, I was S the mentality of the ultrarunner. Carda says Szydlik kept a low profile too embarrassed to go back, so I just left He finally settles on a common about his running prowess. “When asked and went home.” saying among long-distance enthusiasts: how he did in events, he would always Quitting big races, however, would “If the bone ain’t showin’, you keep on say, ‘Okay.’ Later on, you would find out be too easy and potentially habit-form- goin’.” that he had won the race.” ing, Syzdlik says. “During a race, I’ll say, In 1996, Szydlik, who was defending Szydlik, thirty-seven, is the quintes- ‘When I finish this, I will never ever, ever his Ice Age title, did exactly that. He sential trail runner. Although he loves do another one.’ [But] I have this stub- broke his wrist on mile thirty-one, but competition, he doesn’t run for the tro- bornness that doesn’t allow me to quit.” went on to a seventh-place finish. “I phies or medals, many of which he has wasn’t having a particularly good day,” he left on the awards table. He simply runs 6:00 a.m. Defending women’s recalls. The on-site physician fashioned a for the joy that running gives him. champ Ann Heaslett doesn’t let the makeshift splint out of a cardboard box In 2002, Szydlik ran every single day excitement of the start get to her. and wrapped the fractured wrist in band- except one. He endured the sweltering She knows better than to rip off a ages. Although in pain, Szydlik didn’t August heat and the raw winter days, couple of blistering miles in the deem the injury a race-ender. logging at least three miles each day. He beginning, only to pay for them at Back home at the University of Wis- purposely abstained from running on the end. She thinks very methodi- consin-Oshkosh, Szydlik is known as the New Year’s Eve. “I didn’t want to start cally about how fast she’s going to Running Professor. Colleagues say it is a being obsessed,” he says without irony. start out, how fast she wants to rare sight to see him walk anywhere. “If Not like fellow Ice Ager Michael complete the first loop. “You have he needs something from the hardware McAvoy ’72, who once ran five miles in to use your head,” she says. “You store downtown, he’ll just stick his wallet business shoes because he forgot his run- have to be patient.” in his pocket and run there,” says fellow ning shoes on a trip. McAvoy, who is math professor Ken Price. “Steve is a vice president of operations at All Saints atience may have its time and physical freak. He’ll run ten miles every Healthcare in Franksville, Wisconsin, is P place, but ultimately, there comes day and then come to class and teach.” a streaker, which in running terms is a time to forsake it in the heat of

40 ON WISCONSIN competition. In April, Ann Heaslett keep up with her, but that’s all right,” 8:40 a.m. It is raining. Not like the competed in the National 100K Champi- he says with a laugh. “I know she’s not pelting rain of the night before, onship in Eagle, Wisconsin — a race in going to fall in love with some other guy but more of a gentle shower. The which the top three finishers go on to on the trail, because he wouldn’t be able race terrain is a mixed bag — pine- represent the United States at the 100K to keep up, either.” needle-covered trails, some steep World Cup in Winschoten, Netherlands. Heaslett goes into races knowing she valleys and sharp inclines, some Heaslett, a staff psychiatrist at the will feel bad at some point. But she also roots, some rocks. Jason Dorgan Mendota Mental Health Institute in knows that the bad feelings ebb and welcomes the rain. He has been Madison, is not one to indulge in self- flow. “You never know what it’s going to running for two hours and forty doubt. But before that race, she had to be — maybe your foot hurts, you have minutes and has covered about face down some confidence issues. “I blisters, your stomach’s acting up. Right seventeen of the fifty miles. His started thinking, ‘These gals are younger away, I’m always problem solving. I’m spirits lift with the falling rain. than me,’ ” says Heaslett, who is forty. thinking, ‘Okay, my stomach is acting “This is perfect,” he says. “‘They are faster than me. What am I up. Do I need to slow down? Do I need doing out here?’ ” to switch from Gatorade to GU [energy ason Dorgan, thirty-eight, has one That’s what happens when one has gel] and water? Do I need to pull over J goal every time he competes in an too much time between training and the and use the bathroom?’ I’m always ultramarathon. He wants to finish. race, she says. At the race, those doubts thinking, ‘What can I do to keep going?’” “I’m not competing against anybody fell by the wayside as Heaslett tore Heaslett’s profession can sometimes else,” he says. through the field and secured a silver make her the victim of bad jokes. “Have Dorgan, who started running ultras medal, finished with a personal best time you heard the one about the psychiatrist in 1996, knows that if he upped his train- of 8:29:49, and set a new record among who runs and runs ...” Heaslett takes the ing and intensity level, he could trim his American women between the ages of ribbing in stride. “I just laugh along,” she times. But he doesn’t really want to. He’d forty and forty-five. says, adding, “I don’t think I’m crazy in a much rather enjoy the process — the Despite suffering intestinal woes psychotic way or anything like that — running itself — at his own speed. during two of eight laps that would have maybe a little too compulsive.” Continued on page 60 taken out lesser competitors, Heaslett cranked it up a notch and ran the last five miles of the sixty-two-mile race faster than any other contestant — either male or female. “There was a woman right on my tail,” Heaslett recalls. “Com- ing out of the last aid station, she was only thirty seconds behind. I heard peo- ple yelling for her as I was leaving. I just ran as hard as I could,” she says. “It’s called running scared.” Quitting, for Heaslett, is an option only if she feels she would jeopardize her running future if she didn’t. “I never think about quitting,” she says. “You put a lot of emotional energy into deciding to quit or not to quit.” Heaslett’s fiancé, Tim Yanacheck, is a mid-pack ultrarunner who crews for her — providing extra clothing, food, drink, words of encouragement, and support in every form. Yanacheck says he knows better than to suggest dropping out of a race to Heaslett, because “she’d never let Ragan Petrie (left) and Ann Heaslett relax after running, respectively, 31 and 50 miles in the Ice me crew for her again.” Ace Trail race. Heaslett has been the first woman finisher for two years in a row. For many ultrarunners, motivation revolves around a spiritual quest. For instance, David Blaikie is Yanacheck stopped running with quoted on Stan Jensen’s Web site saying, “The doors of the spirit will swing open with physical Heaslett about two years ago. “I couldn’t effort.” See uwalumni.com/onwisconsin for more running quotes.

FALL 2004 41 Besides, Dorgan says he runs mainly to He’s already pulled off the ultrarun- “That’s what grad school does to you,” she hang out with other runners. “The cama- ning Grand Slam: in 2001, he ran four says. “Through the course of my disserta- raderie of the ultrarunning community is one-hundred-mile races in the same cal- tion, I was running longer and longer.” spectacular,” he says. endar year, within a fourteen-week span. Her colleagues at Georgia State Uni- Dorgan also plays pick-up basketball He was one of only nine ultrarunners versity know little about her extracurricu- in the winter because he likes to social- who accomplished the feat that year. lar activities. “My experience is that it’s ize with the other players. But he is But why Badwater, where tempera- hard for people to understand, because considering giving up shooting hoops, tures are well over one hundred in the the first thing out of their mouths is, ‘I because he says his body can’t handle shade? Dorgan laughs and says, “Some don’t even like to drive one hundred the twisting and turning much longer. of my friends asked me if I wanted to do miles,’ ” she says. “So you don’t talk about “It’s taking me longer and longer to it because they want to crew it. They are it to people who don’t run the distance.” recover from basketball,” says the man looking at it as a big party. It’s 135 miles Petrie completed her first hundred- who has run more than half a dozen of being in an RV with all the food and mile race in Vermont in 2003, placing hundred-mile races. drink they want.” fourth among women and twelfth over- If that sounds contradictory, you’re Dorgan says he needs to write a com- all. Heaslett came to the race to pace her not an ultrarunner. MIT scientist Kurt pelling letter to Badwater’s organizers, during the last forty miles. “Ann was Kelly PhD’01 claims that “most people because the race is by invitation only. If great,” Petrie recalls. “She did a lot of have the energy to run one hundred he gets in, he plans to share some of the talking — she picked me up.” miles (or more), but they just can’t men- joys of the event with his friends. “I’m In June, Petrie won the Kettle tally tap the energy that is required to going to have them run with me,” he Moraine 100K outright and set a new keep going. Every ultramarathon is an says. “They won’t be able to party in the course record of 9:50:22. She says she exercise in getting at that energy.” Being RV the entire time. I’m going to make likes putting herself through these physi- able to do that helps in a lot of aspects of sure they have a little abuse.” cally and mentally challenging tests. “It’s everyday life, he adds. “No goal seems 9:50 a.m. Ragan Petrie is feeling not something a lot of people can do.” out of reach — either physically or out of sorts. Just under halfway mentally — when you know you can into her 50K, she’s mentally tired. inish: Steve Szydlik’s relay partner make it that far.” She felt great during the first thir- F finally shows up at the handoff Before he left Madison, Kelly teen miles, an out-and-back course nearly three hours after the start. belonged to a loosely knit ultrarunning that included two big hills. She Szydlik later says he had a goal for the group dubbed FTT, for Fat Thighs whiled that time away catching up pair to finish in under five hours. That Thursday. Dorgan and Heaslett cur- with an old running buddy. “The meant that he had to run the last eight- rently run with the group, which consists best kind of races for me are races een miles averaging 7:16 per mile. He did of a couple dozen members who gather where you can actually chat,” says better than that, averaging 6:52 per mile. every week to run for an hour. Then they Petrie, thirty-eight. “This makes Ragan Petrie is the fifth woman fin- find a restaurant and chow down. the time pass, and it makes it isher in the 50K, with a time of 4:19:39. The workouts are more social than more fun.” But as she begins the She worked through her sluggish stretch serious training. As they pound the pave- first of two nine-mile loops, she and aching legs by taking an aspirin and ment, the long-distance devotees chat has to fight off a sense of sluggish- telling herself, “This is okay. I can do about work, family, and politics. Invari- ness, on top of aching legs. this. The next aid station is not far away. ably, the topic degenerates to what kind I am not finished.” She is pleased with of meal someone is craving, causing f not for the smell of chlorine, Ragan her first race effort of the year — she had much good-humored distress among the Petrie would be in a swimming pool broken her collarbone in January while other runners. Now the group has a new I running with her black lab. After cross- and not out in the woods, pounding rule: food can be brought up in conversa- out mile after mile. “I started grad school ing the finish line and cooling down for a tion only after they’ve completed at least swimming, and after a while, I couldn’t bit, she runs back out to the trail so she half the run. stand the smell of chlorine and started can cheer Heaslett on to the finish. Next year, Dorgan hopes to get into running,” she says. Jason Dorgan finishes the fifty-miler the Badwater Ultramarathon, a 135-mile Petrie, who has a joint PhD in eco- four minutes under his self-imposed goal run through Death Valley, from the nomics and agricultural and applied eco- of eight hours. “I had tight calves and lowest, hottest spot in the Western nomics, credits her love of ultrarunning to hamstrings,” he says. “I stopped and Hemisphere to Mt. Whitney, the highest the stress of graduate school. When she stretched every hour or so from twenty point in the continental U.S. enrolled, she ran 10Ks. By the time she miles in.” Despite the slight setback, left, she was running fifty-mile races. Dorgan finished strong. “Finishing is

42 ON WISCONSIN always my first goal. Doing it under eight is just icing on the cake.” Ann Heaslett successfully defends her title with a time of 7:30:46. She came in seventh overall. “There is a bench on the trail that Tim (her fiancé) calls the four- minute bench, because then I know I’m four minutes away from the finish. I’m always looking for that bench.” When someone mentions that she pretty much ran what would have been a full workday without a lunch or coffee break or even a normal bathroom break, she shrugs her shoulders. “I think it’s a lot less stressful than work for eight hours,” she says. “I’m outdoors. It’s a beautiful day.” Then she pauses and concedes, “It might be a little crazy, though.”

Back-of-the-pack marathoner Grace Lim ran her first Ice Age Trail Run wearing a sign that read, “Grace’s Relay Strategy: Partner Steve Szydlik.

FALL 2004 43 SPORTS

Pedal to the Medal UW cycling club rides away with national championship titles.

Before the National Collegiate MIKE STAAB TEAM PLAYER Cycling Association’s champi- Marian onship races hit the streets of Weidner Madison in May, Bryan Smith x’05 gathered his UW-Madison Five things to know about cycling teammates for a quick Marian Weid- reminder. Hosting collegiate ner, a senior cycling’s biggest event was pretty outside cool, he told them — but not hitter for nearly as cool as winning it. the UW “I wanted to impress volley- upon the guys a certain atti- ball tude,” says Smith, runner-up team: in the championship road race • College in 2003. “You can’t [win] if you sports are in don’t really believe in it, and I her genes: her grand- didn’t want anyone to feel like father Fred (football), and second place was okay.” uncle Mike (basketball) both It was a bold note of confi- played at the University of dence for a club sport that has Wisconsin riders (from left) Garrett Peltonen, Bryan Smith, and Notre Dame, and her aunt spent most of the last decade Nicholas Reistad scream across the finish line during the National Mary was a volleyballer at climbing out of obscurity — but Collegiate Cycling Association’s team time trial in May. Mundelein University. not an unwarranted one. • A rural sociology major During a weekend of racing Smith set the stage with a “I think I won by about the with a keen interest in the featuring some of the nation's win in the criterium, a multi-lap width of a tire,” Smith says, environment, she spent the top young cyclists, UW riders sprint that opened the champi- “and I have no doubt that I summer of 2003 volunteer- won two of the three main races onships on State Street. Finishing would have been second in any ing at the Dane County in the men’s Division I bracket in darkness because of a two- other city. I have lived in Madi- Humane Society. and dotted the leaderboards of hour rain delay, the Madison son my whole life, and winning • She was even busier this several others, a clear announce- native outdueled UCLA rider a big race at home, on State summer, joining the USA ment that Wisconsin cycling is Bernard Van Ulden in a photo fin- Street ... it was really special.” Select team for five games in pedaling its way to national ish that delighted the hometown Later that weekend, he the European Spring Cup in prominence. crowd who lined the course. placed fifth in the eighty-mile Brno, Czech Republic. • Just about the time she learned to pronounce Gloves Off: UW’s Boxing History “Brno” she was off again to Nankai University in China, In the grainy footage of a forty- final blow, and the NCAA soon spectators — an all-time record where she spent ten weeks four-year-old fight, Doug Moe dropped the sport entirely. for the collegiate sport. practicing with a local volley- ’79 says he saw it: the blow that Moe’s new book, Lords of “When you show people ball team and studying Man- killed Charlie Mohr, and with the Ring: The Triumph and those photographs, they can’t darin Chinese. him, college boxing. Tragedy of Boxing’s Greatest believe it,” Moe says. “They’re • Although she loved most Moments after that punch Team, published by the UW Press stunned that this era ever things about China, the landed to his head, Mohr, the last this fall, is the story of what hap- existed, and really, it only existed Dairy State was never far in a long line of Badger cham- pened on that fateful night in for a very short period of time.” from her mind. At one pion boxers, fell into a coma. His April 1960, as well as before and But did it deserve its end? point, she e-mailed her death eight days later sparked a after, that hastened the demise Moe argues that, while the sport teammates, “I could kill for movement among faculty and of the highly decorated program. was likely on its way out any- some Babcock ice cream.” administrators to abolish the A columnist for The Capital way, Mohr’s death caused a — M.P. UW program, which won eight Times, Moe brings to life the vis- political piling-on that smacked national titles between 1939 and ceral, mano-a-mano appeal that of hypocrisy, with administrators 1956. For collegiate boxing, made college boxing one of the rushing to disavow the sport. already shouldering a reputation UW’s hottest tickets. One Field The champ, he says, was done for brutality, it was literally the House bout in 1940 drew 16,500 in by a sucker punch. — M.P.

44 ON WISCONSIN SPORTS

road race and joined teammates himself against Europe’s top and see what happens.’ I Two Badger athletes won gold at Nicholas Reistad x’05, Bret young riders. “You really have to entered two races, and I ended the 2004 Olympic Games in Glembocki x’05, and Garrett think about what’s happening in up having a great time.” Athens, Greece. Rower Beau Peltonen x’06 to win the team the present and what will happen With the excitement sur- Hoopman ’03 struck gold with time trial. The UW women’s later in the race.” rounding nationals, club member- the U.S. eight-man crew, which team placed twelfth in the time At its highest levels, com- ship ballooned to ninety students won for the trial and put two riders in the petitive cycling can be like a in the spring, and Reistad, its first time since top twenty-five finishers in the “high-speed chess game,” says president, says there’s room for 1964. Carly road race. Those performances, Reistad, where strategy and more. He notes that most weekly Piper x’05, the says Smith, “were just a valida- positioning are as important as rides and activities are social in first female tion of how well we worked momentum. It’s also less solitary nature and accommodate pedal- Badger swim- together as a team.” a pursuit than it would appear, pushers of all levels. The club’s mer to com- But cooperation hasn’t just and many who take up the sport annual harvest-time trek to an pete in the Beau Hoopman paid dividends on the road. find one of its chief benefits is apple orchard outside Madison is Olympics, Most members of the UW’s the camaraderie of team mem- particularly popular. earned her medal as a member cycling club don’t actually race bers on a long ride. And while the chess game of the U.S. 800-meter freestyle in these events, but they are no “It’s a great way to meet may move a bit more slowly on relay team, which set a world less critical to the club’s success. new people,” says Stephanie those rides, Smith says it’s one record in the finals. “We have a very good rac- Birkenstock x’06, who, like time when there’s a goal more ing program, but we also have a Smith, played high-school sports important than winning — and The women’s lightweight row- lot of people who are just but had no cycling experience that’s winning over new riders. ing team dominated the competi- stoked to get out on their bikes before college. She joined the “Cycling needs athletes,” tion at the Intercollegiate Rowing and ride,” says Jeff Rose ’03, a club before she even owned a he says. “I think there are Association’s national champi- former president of the cycling bike, but soon found herself many great bike racers in onship race in June, earning the club who helped Madison land drawn to racing. “I wasn’t sure America — they are just doing UW’s first team national champi- the national championship if I had the strength and other things, like playing base- onship since 1995. The Badgers’ races. “It’s a very laid-back and endurance to race, but [club ball or basketball.” eight-oared boat — including sen- supportive group of people.” members] just said, ‘Give it a try — Michael Penn iors Eileen Storm and Ali Endress, The club traces its roots to juniors Eva Payne, Katie Sweet, the 1970s, but participation has and Lindsey Rongstad, sopho- ebbed and flowed. In 1992, it mores Mary Higgins, Anaya Drew, In Season INFORMATIONSPORTS (3) was essentially declared dead Football and Andrea Ryan, and sophomore when the university dropped it coxswain Erin Specht — won the from the roster of official club Good seats are not available. For finale by twelve seconds, the sports sanctioned by the Division the first time in program history, largest margin ever in the event. of Recreational Sports. A coterie the entire Badger home slate is sold out — including a record of enthusiasts managed to Badger sprinter Demi Omole won 68,830 public and student sea- resuscitate the club in the late two medals at the World Junior son tickets. Call it optimism for a nineties, just in time to catch the Championships team that returns fifteen starters; wave of cyclemania induced by in Italy — a call it enthusiasm for the ongoing Lance Armstrong’s successes in silver for the the Tour de France. renovation of Camp Randall. Just don’t call us for tickets. 100 meters and The aura of Armstrong net- Running back Anthony Davis is a gold for being ted athletes like Smith, a former Circle the dates: September 25, one of fifteen returning starters a part of the for the Badgers. all-city hockey goalie in high Big Ten opener versus Penn State; U.S. 400-meter school who didn’t sit in the sad- October 9, at Ohio State; October relay team. Demi Omole dle until three years ago. Initially, 23, Homecoming, versus Northwestern. Omole also ran he rode to stay fit, but he was Keep an eye on: A trio of seniors — defensive lineman Anttaj the fastest 100 meters in UW soon taken by the mental and Hawthorne, safety Jim Leonhard (who needs only four intercep- history during the NCAA champi- physical challenges of competitive tions to set the UW career record), and running back Anthony Davis. onships, finishing fifth and helping racing. “You can’t just bury your the Badgers tie for tenth overall. head and ride fast,” he explained Think about this: EA Sports’s popular NCAA Football 2005 video in an e-mail from Belgium, where game ranks Camp Randall as the eighth toughest venue in the game he spent the summer measuring — yet the Badgers won only four of seven games at home last year.

FALL 2004 45 WAA NEWS

Restacking the Odds Carnes earns Cabinet 99 honor for advancing women’s roles.

She was the first married nity leaders, including doctors woman to receive tenure in the Jeffrey Glassroth, UW Depart- UW’s Department of Medicine. ment of Medicine chair, and Paul She has helped stack the odds DeLuca, vice dean at the UW for women and minority Medical Medical School. They wrote that School graduates by inviting she “has provided a career them into her lab as high school ‘roadmap’ to women in aca- students. And she spearheaded demic health sciences at [the] an innovative “cluster hire” UW and throughout the nation.” that’s created enduring contribu- Former Wisconsin First Lady tions to UW-Madison. Sue Ann Thompson, president For Molly Carnes MS’01, of the Wisconsin Women’s professor and director of the Health Foundation (WWHF), UW Center for Women’s Health notes that Carnes donates a Research, transformation has great deal of time to teaching become more than a mantra. women to become advocates for Molly Carnes MS’01 their own health. “She is a pas- sionate, intelligent, and expres- Her contributions to the campus sive speaker whose message and global community earned resonates with audiences wher- her the $10,000 Cabinet 99 Fac- ever she goes,” says Thompson.

ALYSKA BAILEY ALYSKA ulty Recognition Award, which On November 4, Carnes will will be presented at the organi- pause to share her inspiration zation’s biennial symposium in for transformation as the November. Cabinet 99, a Wis- keynote speaker at the Cabinet consin Alumni Association initia- 99 symposium luncheon. tive, sponsors programs that The upcoming symposium is support leadership development entitled The Transforming Power for women at the university. of the Arts. For more informa- Carnes’ nomination was tion or reservations, visit overwhelmingly supported by uwalumni.com/cabinet99. influential campus and commu- — Christine Lampe ’92 Incoming freshmen Maria Castano (left) and Victoria Mora enjoy a tasty treat and a Terrace breeze during a WAA ice cream social in July. WAA hosted the event for students in the Summer Collegiate Experi- ence (SCE) and Engineering Summer PIPEline (ESP) programs. SCE is designed specifically for students of color and enables them to attend Call for Distinguished Alumni two classes during summer session to ease the adjustment between Award Nominations high school and university life. ESP is aimed at high school sopho- mores and juniors and offers college prep courses in math, science, WAA is looking for nominees for its highest honor: the Distin- and engineering. guished Alumni Award, which is granted for achievement in pro- fessional and volunteer service. Past recipients include former Wisconsin Governor and US. Senator Gaylord Nelson LLB’42, actress Jane Kaczmarek ’79, and former U.S. secretary of State Lawrence Eagleburger ’52, MS’57. WAA is also seeking nomina- tions for its Distinguished Young Alumni Award for graduates under forty. The criteria are similar to those for the Distinguished Alumni Award, but special consideration will be given to young alumni who have demonstrated unusual initiative through starting a service project, business, or some other original endeavor. For nomination guidelines, visit uwalumni.com/daa. Send nominations by October 15 to the Wisconsin Alumni Association, Attention: Nominations, 650 North Lake Street, Madison, WI 53706-1410.

46 ON WISCONSIN WAA NEWS

Coming on Board Hudson-Winfield takes top spot on WAA’s board of directors.

The Wisconsin Alumni Associa- Association board of governors tion’s board of directors named and is co-chair of the Cook a new chair at its meeting last County Committee on Judicial April. Chicago-area attorney Evaluations. She and her spouse, Gilda Hudson-Winfield ’77 Michael ’77, MS’81, live in takes over the top spot, replac- Evanston, Illinois. ing Chuck McDowell ’77, The WAA board will also whose term ended June 30. welcome several other new “Gilda brings WAA strong members. At the April meeting, leadership, as well as a thorough the following directors were understanding of one of our added: Valarie King-Bailey ’82, most important geographic president of OnShore Technol- Follow the areas,” says Paula Bonner ogy Group in Chicago; Bill Badgers MS’78, WAA’s president and Chapman ’82, director of CEO. “She’ll help the association investor relations for W. W. Sitting in a sea of red and white is only half the fun of strengthen the ties among many Grainger in Lake Forest, Illinois; Gilda Hudson-Winfield ’77 being a fan. The other half is different alumni groups.” Brian Christensen ’84, manag- in getting there. Any ath- “Our engagement goals for Hudson-Winfield came to ing director of the Phoenix, letic-tour provider can take the near future are huge,” says the UW as one of the university’s Arizona, office of the risk con- you on a road trip to Ohio Hudson-Winfield. WAA has sulting firm Protiviti; Reed Hall first female scholarship athletes. State or round trip to stated its intention to involve She ran for the track team from ’70, executive director of the Hawaii. But WAA travel some two hundred thousand 1973 to 1977, and she says she Marshfield Clinic in Marshfield, combines camaraderie with UW-Madison alumni in the life of hopes to do more to involve for- Wisconsin; Laurie Fetzer comfort, offering everything the university over the next four mer athletes in WAA’s work. Shults ’83, a former travel from charter air to air-condi- years. That would be a little more “Whether track or football or director who lives in Northbrook, tioned pre-game parties. To than half of the UW’s approxi- any sport,” she says, “these are Illinois; and Casey Nagy get the latest scoop on mately 345,000 living graduates. potentially some very valuable MA’89, who will represent upcoming trips, get on “I’d like to get the clubs more alumni.” the chancellor’s office in an ex- WAA’s mailing list at involved, since they’re the grass- Hudson-Winfield is also a officio capacity. uwalumni.com/athletics. roots component of our organi- member of the Illinois State Bar — John Allen zation,” says Hudson-Winfield. “I think we need to get them more energized.” Hudson-Winfield specializes

in family law and is a managing SARAH SCHUTT partner in the firm Gilda Hud- son-Winfield and Associates. Not only has she been active with UW-Madison’s Alumni Club of Chicago, but she’s made her mark on WAA’s central organiza- tion as well. She was the first vice chair in 2003–04, served on the strategic planning commit- tee, and was active in Cabinet 99, WAA’s women’s initiative. As chair of the board, she will serve on WAA’s executive and nomi- Jean Lee (second from right) walks the grounds of Mt. Vernon with Steve Stern, Philip Levy nating committees and will have ’68, and Stephen Kantrowitz. Lee, Stern, and Kantrowitz served as faculty at Alumni Univer- sity in Washington, D.C., an Alumni Lifelong Learning event in July. The event took partici- an ex-officio seat on the UW pants not only to George Washington’s home, but also to sites that highlighted the Civil War Foundation board of directors. and the civil rights movement of the 1960s. See more photos at uwalumni.com/alumniu.

FALL 2004 47 WAA NEWS

With Honors

Last July, WAA’s Gay, Lesbian, the Madison Community

Bisexual, Transgender (GLBT) Foundation. ALYSKA BAILEY (2) Alumni Council bestowed the “Howard is a stellar role GLBT Distinguished Alumni model for all GLBT persons,” said Award on two individuals. It Allan Beatty ’76, JD’83 when singled out Howard Sweet ’67, nominating Sweet. “He is also a a tireless philanthropist, and very wise counselor, in legal mat- Brenda Marston MA’85, ters and in the broader matters MA’88, a leader in the academic of life.” field of human sexuality. Marston is the Sweet, a past co-chair of the curator of the human GLBT Alumni Council, is an sexuality collection at attorney who practices in Madi- the Cornell University son, and Madison Magazine has library in Ithaca, New listed him as one of Dane York. The collection Brenda Marston, below left, accepts her GLBT Distinguished County’s top lawyers in trust and was created in 1988 Alumni Award, while Howard Sweet (above center) talks with estate planning. In 1984, he to preserve and make Allan Beatty (right) and GLBTAC co-chair Jerilyn Goodman. helped create the New Harvest accessible primary sources that [Brenda] has created space in During the same event, the Foundation, which was estab- document historical shifts in the the public sphere for a series of GLBTAC awarded its 2004–05 lished to channel contributions social construction of sexuality, historical voices that were scholarships. This year’s recipi- exclusively to organizations that with a focus on U.S. lesbian and heretofore suppressed in a ents included Emma Bailey promote GLBT rights, services, gay history. largely homophobic culture,” x’07, Lorenzo Edwards, Jr. culture, and community. He “By virtue of her efforts at says Wayne Wiegand, a UW x’07, Adam Kelley x’06, and also serves as legal counsel to Cornell, I would argue that professor of library science. Selamawit Zewdie x’07.

48 ON WISCONSIN A LUMNI N EWS

Compiled by Paula Wagner of his new autobiography. Titled American Veterinary Medical Apfelbach ’83 I Gave You Life Twice: A Story Association who has contributed of Survival, Dreams, Betrayals, to international understanding Won’t You Please and Accomplishments (Author- of veterinary medicine.” As both early years house), it chronicles Fribourg’s a professor emeritus and dean Keep in Touch? life and times, from his child- emeritus of the UW’s School of Former Delaware Governor hood in France, to his “escape Veterinary Medicine, who better We love to read the details of Russell Peterson ’38, PhD’42 from the Nazi machine, to all to serve as a frequent host of your recent accomplishments — a Republican who became a the good he has spread since.” WAA’s safari trips to Africa? and transitions, but may we be Democrat in 1996 — “chroni- He’s done it again: Roger We received greetings from cles the damning evidence of Fritz MS’52, PhD’56 has Eugene Jaberg MA’59, PhD’68 frank? Brief is better. deceit and damage inflicted by written another book — his of Fridley, Minnesota. An emeri- You can contact us by e-mail at the Bush administration” in his forty-fourth — to help people tus professor of communication new book, Patriots, Stand Up! become the best they can be. In at the United Theological Semi- [email protected]; (Cedar Tree Publishing). The After You: Can Humble People nary of the Twin Cities, he’s also by fax at (608) 265-8771; eighty-seven-year-old author is Prevail? (Inside Advantage Publi- recently retired from CTV15 in counting on the credibility he’s cations), he contends that the Roseville, Minnesota. Perhaps or through the good ol’ built throughout a diverse career humble, who care about and some readers remember Jaberg U.S. mail at Alumni News, to reach the nation through a understand others, are among from his UW days as a WKOW- speaking tour and telephone the strongest leaders. Fritz is the TV announcer or his morning Wisconsin Alumni Association, brigade. “You have to decide 1972 founder and president of show on WHA Radio. 650 North Lake Street, what you think is right,” he Organization Development R. (Royce) Roger Reming- explains, “then do your home- Consultants in Naperville, Illinois. ton MS’59’s third book about Madison, WI 53706-1410. work and work to further Bijoy Bhuyan MS’54, graphic design — American We’d also love to print every your cause, regardless of the PhD’56 writes that he came Modernism 1920–1950 — has opposition.” Peterson resides in from a “non-tourist part of India been published by Yale Univer- update we receive, Wilmington, Delaware. (Orissa province)” to study bio- sity Press. His earlier works but space is limited. chemistry at the UW, and here, were Nine Pioneers in American he met and married Janet Bast- Graphic Design and Lester Beall: 40s–50s ian Bhuyan ’57. Bijoy worked Trailblazer of American Graphic Please e-mail death notices and in cancer research at Upjohn, Design. Remington is a professor It’s hard not to feel inspired later earned an MA in counsel- of — yes! — graphic design all address, name, phone, and when you hear from Alvie ing psychology, and has been a at the Rochester [New York] e-mail changes to Smith ’47, MA’48, who writes, volunteer counselor for patients Institute of Technology. “Even though I am eighty, with anxiety disorders. Janet [email protected]; legally blind, and crippled with developed — and continues — fax them to (608) 262-3332; arthritis, I have maintained a a YMCA yoga program. They 60s busy schedule with charities live in Portage, Michigan. call them in to (608) 262-9648 and writing books. My fourth There’s a $50,000 gift Sauci Schwartz Churchill ’61 or toll-free to (888) 947-2586; book, The Joys of Growing Old awaiting the Minnesota Zoo had a chance to relive her mem- (PublishAmerica), is an upbeat (www.mnzoo.org) in Apple ories of growing up in Chicago or mail them to book about how to successfully Valley, thanks to JoAnn and to create Running Down Division Alumni Changes, meet the tough challenges of Gary ’57 Fink of Minneapolis. Street (Finishing Line Press), a Wisconsin Alumni Association, growing old and doing it with a Through their Conservation new collection of poems. And smile.” Smith lives and writes in Challenge, the Finks will match post-childhood? Churchill writes 650 North Lake Street, Birmingham, Michigan. donations to the zoo’s conserva- that “after teaching high school Madison, WI 53706-1410. Hearty congratulations to tion program, up to $50,000. and working for three decades Marvin Fishman ’49, MBA’50 “Conservation is the biggest as a law librarian in the window- Most obituary listings of WAA on his March appointment to challenge for the next one less inner core of a government members and friends appear in the Artistic Endowment Founda- hundred years,” says Gary, who building in Washington, D.C., tion by Wisconsin Governor Jim supports such efforts worldwide. she has retired to work at WAA’s semiannual member Doyle ’67. Barney (Bernard) Easter- Hillwood Museum and Garden publication, the Insider. Henry Fribourg ’49, an day MS’58, PhD’61 has earned [in D.C.], where she asked only emeritus professor of crop the XII International Veterinary to be put into the light.” ecology at the University of Ten- Congress Prize for “outstanding When he began his career nessee in Knoxville, shared word service by a member of the as a high school agribusiness

FALL 2004 49 A LUMNI N EWS

instructor and FFA adviser, Associate Professor Lewis Art Is Life Bernie Staller ’65, MS’66 may Shelton MA’68, PhD’71 closed not have foreseen the heights the curtain on thirty-one years Vivian Grebler Eveloff ’37 creates he would attain. With the of teaching in Kansas State Uni- works of art that are as multidimen- National FFA Foundation since versity’s theater program when sional as she is, and they’re never 1977, he became the chief he retired in May. Heading the planned or sketched. Rather, one writer operating officer for both the program from 1984 until 1993, said, “Each individual creation seems to foundation and the National FFA he staged fifty-two productions bypass the conscious mind completely Organization in 1991. Now as lead director. “I am ever and flow directly from the soul of the the National Agri-Marketing grateful,” Shelton says, “for the artist onto the paper or can- Association has given him its training and education I received vas.” This sense of free flow Agribusiness Leader of the Year at Wisconsin from Esther echoes in Eveloff’s biogra- award. On that high note, Jackson, Ed Amor, Ronald phy as well: “She is a work Staller is retiring and returning Mitchell, Jonathan Curvin, in progress, never limiting to southern Wisconsin. Bob Skloot, and others.” He herself in terms of imagina- With more than seven lives in Manhattan, Kansas. tion and originality.” hundred published compositions Lee Reich ’69, MS’76, So, who is this amazing woman behind the praise? and arrangements to her name, MS’77 wasn’t kidding when he Vivian Eveloff put herself it’s no wonder that Linda Steen named his new book Uncom- through school during the Depression and earned her 1937 Spevacek ’67 of Tempe, mon Fruits for Every Garden UW degree in art education. She taught art in Wisconsin Arizona, is hailed as “one of (Timber Press). In it, he shows schools until she married and moved to Springfield, Illinois, the most successful composers how to grow such exotic — where the list of exhibits to her credit grew. A lifelong learner, in modern choral music.” She yet cold-hardy — edibles as Eveloff earned a master’s in art and psychosocial clinical care also conducts, judges choral pawpaw, gumi, maypop, che, in 1977 at the University of Illinois at Springfield (UIS). This competitions, and teaches. In jostaberry, jujube, shipova, and led to a career as a licensed art therapist, working with psychi- her presentations, Spevacek medlar. (You’ll be the talk of the atric patients through the medical school at Southern Illinois “always mentions the UW and garden club.) Reich is a former University. the important part the institu- USDA and Cornell University Woven through it all, Eveloff has been a champion of social tion played in her skills.” researcher who writes, lectures, causes, working in support of civil rights, advocating quality After the Madison-based consults — and gardens — in care in nursing homes, assisting the terminally ill through a Wisconsin Academy of Sciences, New Paltz, New York. pastoral-care program, or nurturing children as a foster parent. Arts, and Letters completed Consultant Stuart Walesh It is, perhaps, all of these interactions with the world that Waters of Wisconsin (WOW), its PhD’69 has published Manag- have come to life in her art — a vast and broad body of work initiative on water use, a book ing and Leading: 52 Lessons in which she demonstrates an outstanding sense of design was created to present the find- Learned for Engineers (ASCE and reflects the bright colors, shadows, details, and complex ings. Titled Wisconsin’s Waters: Press), which he describes as “a patterns that she sees around her. And Eveloff does it all not A Confluence of Perspectives, handbook for the many prob- for the fame or recognition — in fact, few outside of central it tapped the talents of WOW lems and opportunities that Illinois have had the pleasure of getting to know her work — co-chair Steve Born MS’68, arise on the ‘soft side’ of engi- but rather, simply because she needs to create art. There was a time, however — during the prolonged illness PhD’70; Paul Kent ’76, MA’77, neering practice.” Walesh lives of her spouse, a pediatrician and a co-founder of the Spring- JD’81; and Glenn Reynolds and works in Englewood, field Clinic — when she set aside her need to create art to care JD’77, MS’82. Curt Meine Florida. for her husband. After his death in 2002, she returned to it MS’83, PhD’88, WOW’s direc- with a passion. Eveloff’s daughter, Gail Elbeck, says that since tor, edited the work, which is then, her mother has been “painting and drawing day and available through the academy. 70s night,” and “constantly creating new [art] cards, which she Theron Morris ’68 writes sells at three Illinois State Museum branches.” that he’s just retired after It’s been a year of rewards for The UIS alumni association hosted a large exhibit of thirty-three years as the chief Wilhelmina Roux Weaver Eveloff’s work during its Night with the Arts in April. Elbeck tally clerk for the U.S. House of Sarai-Clark PhD’70. A profes- notes, “The WPA project that [Eveloff] did as a UW under- Representatives. In that role, he sor emerita at Washington State graduate was highlighted, and people were excited by it.” took the votes on the floor and University, as well as a clergy Elbeck adds, “My mother’s years at Wisconsin gave her a held responsibility for maintain- member and multicultural love of learning that has never diminished. Her art education ing the voting records of all 435 resource for the Episcopal at the UW provided her with the solid foundation, the enthu- congressional members. Morris, Diocese of Spokane, she’s siasm, and the inspiration to be a productive artist to this day.” of Falls Church, Virginia, writes received two major community- — P.A. that he’s looking forward to service awards and was named visiting old friends in Madison. both Woman of Distinction and

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Woman of the Year at Washing- Conley Killian ’85, MFA’91; Working Successfully with Lead- ton State. The holder of a UW Helen Klebesadel ’86, ers, Bosses, and Other Tough Bookmark doctorate in dance, Sarai-Clark MFA’89; and Rae Atira-Soncea Customers (Sourcebooks). (Visit asks, “Are there any more of MS’91, MFA’94. The common www.liontaming.com to hear it you/us out there? Let’s get in thread? They have been cross- roar!) The Potomac, Maryland, touch: 503 East D Street, pollinating their diverse art work author is donating a portion of Moscow, ID 83843.” through sharing it with each the book’s proceeds to the The George Pocock Rowing other over the last fifteen years. Serengeti Lion Project and Pro- Foundation, a Seattle-based Best wishes to two new ject Life Lion. nonprofit that supports the rabbis with UW roots. In June, Elene Demos PhD’77 is the sport of rowing, has added Reconstructionist Rabbinical new provost and vice president Timothy Mickelson ’71 to its College in Wyncote, Pennsylva- for academic affairs at Central board. He was a six-time mem- nia, ordained Steve Kirschner Connecticut State University in ber of the U.S. National Rowing ’73, MA’76, JD’80, who arrived New Britain. She’s served in The New York Times praised Tanuki’s Gift: A Japanese Tale Team, and his eight-oared crew there after eighteen years of several positions since joining (Marshall Cavendish) — won the silver medal at the practicing law in Madison. And the institution in 1991 — most retold in children’s-book 1972 Olympic Games.These in May, Shoshanah Wolf ’98 recently as senior vice president. form by Tim Myers MA’76 days, the Woodinville, Washing- was ordained by the Hebrew We heard about the good — as “adroitly told . . . lovely ton, resident is an executive VP Union College-Jewish Institute works of Robert Kovar ’77 and entertaining.” It’s the for Philips Medical Systems and of Religion in New York City. from his mother, Nadine story of a Buddhist monk the CEO of its global customer- Her new religious home will be Joseph Kovar ’48 of Wilmette, who’s visited by a tanuki, services business. in Tampa, at Congregation Illinois. Following a career in the or raccoon-dog — often a Ernest Moore, Jr. PhD’71 Schaarai Zedek. cranberry industry of Manitow- magical, mischievous, and is a research professor in the Madisonians, can you name ish Waters, Wisconsin, Robert occasionally even malicious Drug Discovery Program at your new city attorney? If not, co-founded the North Lakeland character in Japanese folk- Northwestern University’s Fein- the answer is Michael May ’75, Discovery Center, an outdoor- tales. In this one, however, berg School of Medicine. He and JD’79, who’s practiced with the education facility. The center the tanuki teaches the monk his colleagues at the Karolinska- Boardman Law Firm since 1979 began hosting the Intercultural (and readers alike) a great Nobel Institute in Stockholm are and was the chair of its execu- Leadership Initiative (ILI, www. lesson about desire and the studying the damage to the tive committee before Madison ilileadership.org), a program that true gift that is friendship. inner-ear “hair cells” of children mayor Dave Cieslewicz ’81 brings together Native American Myers currently teaches in who have been exposed to high tapped him for his new post. and non-Native students to Santa Clara [California] levels of lead. Their research Already a history professor, promote cultural tolerance and University’s Graduate Stud- findings appeared this spring in filmmaker, and author, Kenneth understanding. Kovar is now ILI’s ies in Education Program, Neurotoxicology & Teratology. Greenberg PhD’76 can now project coordinator. but during the mid-eighties, Double the felicitations are add another accomplishment: “Hello from California!” he and his spouse, Priscilla, taught at the American due attorney John Daniels, Jr. he’s the new dean of the writes Allen Dusault ’78, ’80 School in Tokyo. There, Tim MS’72: both the International College of Arts and Sciences at of Berkeley. He’s working to Myers began learning about Organization of 100 Black Men Boston’s Suffolk University. improve the economic perform- Japanese folklore, and as a and the Wisconsin Leaders’ The University of St. Thomas ance and reduce the environ- professional storyteller for Forum have honored his civic in Houston has a new president mental impact of that state’s more than twenty years, was involvement and leadership in in Robert Ivany MA’76, dairy industry (which he says thrilled to discover a rich the legal community. Daniels, a PhD’80, the recently retired is now number one in milk folktale tradition that was partner in the Milwaukee office commandant of the U.S. Army production — sorry, Dairy entirely new to him — one of the Quarles & Brady law firm, War College in Carlisle, Pennsyl- Staters) through the programs that inspired Tanuki’s Gift. is the only African American vania, as well as a Columbia he oversees as a senior project Myers has also published ever elected as the national University adjunct professor. manager at Sustainable poetry, as well as the chil- president of the American Ivany’s background also includes Conservation (www.suscon.org). dren’s books Basho and the College of Real Estate Lawyers. teaching history and coaching Who’s one of the Most Fox, Basho and the River Stones Six of One — an April art football at West Point, and living Influential Women (MIW) in (which has been chosen as exhibit held at Madison’s and working around the world Radio? Radio Ink magazine says a Junior Library Guild Enterprise Center — showcased as an armored cavalry officer. it’s Kristine Foate (Pirri) JD’78, selection), and Let’s Call the creations of UW Professor Steve Katz ’76, MA’77 the president and CEO of the Him Lau-Wiliwili-Humuhumu- Leslee Nelson and five alum- blended his expertise in advising six-station Summit City Radio Nukunuku-Nukunuku-Apua’A- nae: Madisonians Ann Schaffer leaders in diverse fields with Group in Fort Wayne, Indiana. Oi’Oi. ’72, MS’75, MFA’93; Suzanne techniques used by real lion- The MIWs are dedicated to Harp ’80, MFA’88; Sara tamers to write Lion Taming: “paying it forward” through a

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mentoring program; Foate was the negotiating positions of his one of its first mentees. home-buying clients, the only Deformable Bodies and ones he represents. Their Material Behavior (Wiley) is Few people have a cousin a new textbook co-authored who became the president by Henry Haslach, Jr. MS’79, of Guyana, but Suzanne PhD’79 of the mechanical Wasserman ’80 does — and engineering department at she’s created a documentary the University of Maryland in about it as well. Called Thunder College Park. It introduces tools in Guyana, the film chronicles to help the designers of devices her cousin Janet Jagan’s rise to involving many kinds of the post in 1997 and earned deformable bodies — whose both the Cine Golden Eagle shapes change under pressure or Award and Best Documentary stress — to avoid such material honors at the Boston Jewish failures as plastic deformation, Film Festival. Wasserman, the fracture, fatigue, and creep. associate director of the Gotham And that’s good for everyone. Center for NYC History at the Drug smuggling is not CUNY Graduate Center, was a something that most of us historical consultant on Ron know much about — but then Howard’s film Cinderella Man. again, we’re not Terrance Licht- “Cool!” was our response enwald ’79, whose two-part to two Badgers who became article “Drug-Smuggling Behav- TV celebrities this spring: Eau ior: A Developmental Model” Claire, Wisconsin, attorney appeared recently in the Forensic Michael Koehn ’81, JD’84 won Examiner. Lichtenwald is a clini- $100,000 on Super Millionaire in cal psychologist and a certified February, and Chicagoan school psychologist who lives in Elizabeth Griggs ’03 appeared Loves Park, Illinois. on Average Joe: Adam Returns. History has been made — As an agriculture officer in two ways — at the Wisconsin with the U.S. Agency for Inter- Medical Society in Madison: national Development (USAID) Susan Lee Turney MD’79, in Kabul, Afghanistan, Daniel MS’99 is both the first physician Miller ’81 says his biggest and the first woman in the challenge is “trying to convince society’s 163-year history to take Afghan farmers to grow some- the helm as its CEO and execu- thing other than poppies.” tive vice president. Turney, an He’s also worked on pastoral- internist, has been the medical development projects with director of patient and financial nomads in Asia, and a grass services at Marshfield [Wiscon- that Miller collected on Mount sin] Clinic since 1995. Everest has been determined to be a new species. It’s now named after him: Stipa milleri. 80s It’s a long way from meteorology — the field in Rick Hauser ’80, the owner which Monique Gamache of Relocation Advisors Group Venne MS’81 has her master’s in Palatine, Illinois, runs a — to theology, but in May, she “different type of real-estate received a master of divinity company” that’s part of a new degree from the United trend: exclusive buyers broker- Theological Seminary of the Twin ages. Using his background in Cities and earned two awards for defense and competitive intelli- the best scholastic records. The gence, Hauser works to enhance Burnsville, Minnesota, resident

52 ON WISCONSIN A LUMNI N EWS now plans to study languages California, about his profile in and pursue a PhD in theology. this year’s “Oscar Power” Death Row was both the Hollywood Daily edition of Peo- subject and title of a recent ple magazine. “I might very well documentary series by Steve be the least-known individual Stadelman ’82. Following ever to grace their pages,” he former Illinois Governor George adds, but there he is on page 3 Ryan’s decision to clear the anyway. Just what does Friede- state’s death row, Stadelman mann do? As the special-events interviewed a prisoner whose director of Music Express, a top life was spared, as well as family limousine service, he and his members of the man the inmate fleet “ferry the A-list — and stay was convicted of killing. Death as discreet as possible.” Row earned Stadelman — an When a group of plucky anchor and reporter for WTVO- graphic designers from the TV in Rockford — a first-place Menasha Corporation’s in-house Journalism Excellence Award studio were downsized on a from the Illinois Associated Press December Friday in 2003, they Broadcasters Association. didn’t get mad — they got busy. A co-founder and the The following Monday, former former CEO of AlfaLight, a high- Creative Director Ric (Richard) power diode laser manufacturer, Hartman MFA’84 and most of has become the new president that crew opened Hartman and CEO of Madison’s Virent Design and welcomed many of Energy Systems. He’s Eric their former clients, including Apfelbach ’84, who says that the Menasha Corporation. Hart- the hydrogen-energy start-up man is president of the new firm has developed “very compelling in Menomonee Falls, Wisconsin. technology to efficiently convert “In the rough and tumble sugars and other biomass into political world, there are proba- hydrogen” — technology that bly fewer than a half-dozen was discovered in the UW’s female producer/directors, and chemical engineering labs by I am one of them,” began a Professor James Dumesic ’71. message from Carey Lundin Other Badgers on the Virent ’84 of Chicago. This year her staff include Chuck Johnson firm, Lundin Media, won three ’85, MS’89; Nick Vollendorf national Pollie Awards, and their PhD’82; UW Associate Scientist organ-donor campaign has Randy Cortright PhD’94; and helped to increase donations in Chuck Hornemann ’01. Illinois by 54 percent. She’s also Christine Buss ’84 heads co-producing — and raising Creative Project Consulting in money for — Sweet Home Grand Marais, Minnesota, and Chicago, a feature film whose stopped by our office to share script has been accepted into the first issue of her publication, Indiefest Chicago. Transforming Boundaries: An Senior VP/Creative Director International Journal of Creativ- Sean Burns ’88 has lots of ity and Connection. In it, Buss variety in his work at New York’s has captured the passion, vision, Grey Advertising. “I handle beauty, and work of the joint Starburst and work on Pringles,” arts community of Grand Marais he says, “and a PSA I completed and Thunder Bay, Ontario. just won a film contest for PETA, “I thought I’d share one of the animal-rights folks.” the publishing world’s stranger Congratulations to Darren decisions,” began Craig Bush ’88, who was recently Friedemann ’84 of Burbank, appointed to the board of the

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American Canoe Association. and the chair of the history competition. The article, “Will Bookmark He’s a co-owner of Rutabaga, a department at Madison’s Power,” appeared in the Winter Madison canoe and kayak shop, Edgewood College. He’s written 2003 issue of the Wisconsin which, “you might note, seems a new book — The Gilded Age Academy Review. to have little to do with psychol- Construction of Modern Ameri- If you have some free time ogy or Italian [his UW majors]. can Homophobia (Macmillan/ in Chicago, check out the gallery I disagree, but that’s for another Palgrave) — and earned the of contemporary art that Scott conversation.” 2004 James R. Underkofler Speh MFA’97 opened in June. In Our Mothers’ War: Excellence in Undergraduate Western Exhibitions represents American Women at Home and Teaching Award from the artists in all media, and from at the Front during World War II Alliant Energy Foundation and September 25 until October 30, (Free Press), journalist Emily the Wisconsin Foundation for it will play host to a solo show Yellin ’84 gives a “fresh and Independent Colleges. Hathe- by Chicagoan John Neff ’98. uncommon view” of the roles way also received a 2002 Distin- Steve Kaminski MBA’99 Although victory on the field women played as the “other guished Alumni Award from has been promoted to general was sweet for the Badger American soldiers.” Yellin, of WAA’s GLBT Alumni Council. manager of Ryerson Tull Plastics. football stars of the 1942 season, life would soon turn Memphis, is a longtime contrib- What if your dog took a bite That means that he’s moving deadly serious: many joined utor to the New York Times. out of someone? Then you just his spouse and son from Fishers, the fighting forces of World What’s Eric Cott ’89 been might need a pet-law specialist, Indiana, to Chicago, “which will War II, but not all found up to? He lived in Florence, and that just might be Peter get them much closer to Camp their way back home. A new Italy, for a year after a semester Honigmann, Jr. ’92 or his Randall.” Welcome back — book by Terry Frei — a abroad as a UW senior. Return- spouse, Molly Foley ’93. almost! Denver Post and ESPN.com ing to Manhattan, he worked They’ve recently opened their sports reporter and colum- at a large litigation firm, for the own practice in Oak Brook, nist who’s also the son of the district attorney, and in the Illinois, focusing on consumer 2000s late 1942 Badger guard rackets/frauds bureau — “same bankruptcy and, yes, pet law. Jerry (Gerald) Frei ’48, time as JFK, Jr.” Pursuing an “Just a note to let you know “It’s a classic first job out of col- MS’50 — tells the story of interest in finance, Cott recently that my first book of poetry lege, and I’m having the time of these gridiron giants and became the director of Merrill came out in 2003,” writes my life!” writes Elizabeth Ries their wartime service. It’s Lynch’s associate office in Con- James Wagner ’92 of Syracuse, ’03 from Duluth, Minnesota. called Third Down and a War necticut. He lives in Ridgefield. New York. Called The False After three months as a field to Go: The All-American 1942 Patricia Kaeding ’89, a Sun Recordings (3rd Bed), one reporter for CBS affiliate KDLH, Wisconsin Badgers (Wisconsin former associate chief counsel reviewer called it a collection of she became the morning news Historical Society Press). for the U.S. Food and Drug “tight, compressed poems with anchor. This entails not only Among those to whom Frei Administration, has joined the a big heart behind them.” delivering news and interviews, pays tribute are the late LaFollette, Godfrey & Kahn law Danielle McGuire ’97, but also writing and producing two-time All-American office in Madison. MA’99 has earned the Organi- the one-hour program — and, Dave Schreiner ’43, the zation of American Historians’ Ries adds, occasionally baking late Pat “Hit ’em Again” Louis Pelzer Memorial Award for oatmeal cookies for the crew. Harder x’44, the late Elroy 90s “Crazylegs” Hirsch x’45, the best essay in American The proud family of Elly and their coach, the late history by a graduate student. (Elenore) Patterson ’04 sent Directing his first Super-8 mm Harry Stuhldreher, one of Her work, “ ‘It Was Like All of us this “echo”: “Elly, varsity Notre Dame’s legendary short film at UW-Madison prob- Us Had Been Raped’: Black soccer, graduated Phi Beta “Four Horsemen.” Jerry ably gave Nikhil (Nikhylesh) Womanhood, White Violence, Kappa in May and is on her way Frei became a P-38 fighter Kamkolkar ’91 an inkling about and the Civil Rights Movement,” to medical school at Emory pilot and later a college and his future career path. Blending was a haunting account of the University [in Atlanta]. Her great- NFL coach. Neal Rubin, of computer science, acting, and 1959 rape of an African- grandfather, Henry Helmholz, the Detroit News, said of the film direction, he first worked American college student by varsity basketball (and track and book, “Terry Frei set out on Stuart Little, Titanic, and four white men in Tallahassee, tennis), graduated Phi Beta to learn more about his Shrek at Softimage in L.A. Now Florida. McGuire is studying at Kappa in 1902 and went on to father. He wound up he runs Kamkol Productions, a Rutgers University. medical school at Johns Hopkins bringing to life a team, a North Brunswick, New Jersey, We just have to brag a little: [in Baltimore].” cause, and an era.” start-up that’s produced its first On Wisconsin Magazine’s co- feature film, Indian Cowboy. editor Michael Penn MA’97 It’s been an exciting time for Paula Wagner Apfelbach ’83 is relieved to won first prize for magazine have reached age forty-three with no Jay (Joseph) Hatheway Jr. writing in the Milwaukee Press cavities or fillings in her teeth. She’d even PhD’92, an associate professor Club’s statewide journalism be glad to open her mouth to show you.

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