The College Ranking Paradox 1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the Master Slide with the Photo You Would Like to Replace

Home , The Princeton Review, Washington Monthly

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions:

1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would like to replace. 3) The photo is underneath the SUNY Cortland C in Congratulations! the scene. In order to select it, click on the Red C then right click and select Send To Back  Send You’re No. 173! To Back. 4) Click on the photo and select Picture Format The search for reality in college rankings and ratings above the Ribbon. 5) Select Format Pane on the Ribbon. A new window pane should appear on the right side of the workspace. 6) Select the Fill & Line tab (Paint Bucket). Under the Fill category, Picture or Texture Fill should Draft Capital Campaign Case Statement be selected. Select File… under Insert Picture From. 7) In the file browser, find the photo you would like to insert, select it and then click on Insert. 8) You may need to crop/reposition the picture to make it fill the space. With the picture selected, go up to Picture Format again and this time click on Crop. 9) Scale/resize the image and the photo boundaries as needed. For instructions on cropping images, please go here: https://support.office.com/en- us/article/Crop-a-picture-or-a-shape-with-a- picture-fill-14d69647-bc93-4f06-9528- df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: The College Ranking Paradox 1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would like to replace. Both of these statements are true: 3) Click on the photo, then right click and select Change Picture… 4) In the file browser, find the photo you would like to insert, select it and then click on Insert. •College rankings are arbitrary, unfair and 5) You may need to crop/reposition the picture to make it fill the space. With the picture selected, frequently meaningless go up to Picture Format again and this time click on Crop. 6) Scale/resize the image and the photo boundaries as needed. For instructions on cropping images, please go here: https://support.office.com/en- •College rankings are important tools in us/article/Crop-a-picture-or-a-shape-with-a- picture-fill-14d69647-bc93-4f06-9528- promoting colleges df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: A Brief History of College Ratings 1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would • 1900 - “Where We Get Our Best Men,” ranked like to replace. colleges based on “The number of eminent men 3) Click on the photo, then right click and select who had attended them.” Change Picture… 4) In the file browser, find the photo you would like to insert, select it and then click on Insert. 5) You may need to crop/reposition the picture to • 1930 – Prentice and Kunkel annual report, based on make it fill the space. With the picture selected, number of alumni who appear in “Who’s Who.” go up to Picture Format again and this time click on Crop. 6) Scale/resize the image and the photo boundaries as needed. For instructions on cropping images, • 1959 – University of Pennsylvania asked leaders of please go here: https://support.office.com/en- 25 universities to rate top schools. Various colleges us/article/Crop-a-picture-or-a-shape-with-a- launched similar surveys. picture-fill-14d69647-bc93-4f06-9528- df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: The Mothership Arrives 1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would • 1983 - U.S. News publishes its first Best Colleges like to replace. ranking, based entirely on a reputation survey of 3) Click on the photo, then right click and select college presidents. Change Picture… • 1987 – U.S. News makes the ranking an annual 4) In the file browser, find the photo you would like feature. to insert, select it and then click on Insert. 5) You may need to crop/reposition the picture to • 1988 – U.S. News begins adding quantitative make it fill the space. With the picture selected, measurement, creating a formula that evolves go up to Picture Format again and this time click yearly. on Crop. • 1990s-now – Several highly respected organizations 6) Scale/resize the image and the photo boundaries follow U.S. News into the ratings game. as needed. For instructions on cropping images, please go here: https://support.office.com/en- • 2010 – U.S. News stops publication of its magazine. us/article/Crop-a-picture-or-a-shape-with-a- Its online rankings are now its main source of picture-fill-14d69647-bc93-4f06-9528- income. df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: How the Land of College Rankings

1) Go the the Slide Master View (View  Master Became a Jungle  Slide Master) 2) Select the master slide with the photo you would • The Internet was invented and became like to replace. omnipresent in our culture. 3) Click on the photo, then right click and select Change Picture… • Rising cost of higher education and student loan 4) In the file browser, find the photo you would like debt nurtured a consumerist approach by to insert, select it and then click on Insert. students and families. 5) You may need to crop/reposition the picture to make it fill the space. With the picture selected, • Comparable quantitative data becomes more go up to Picture Format again and this time click readily available. (US Dept. of Education’s on Crop. 6) Scale/resize the image and the photo boundaries College Scorecard in 2015; Integrated as needed. For instructions on cropping images, Postsecondary Education Data System (IPEDS) please go here: https://support.office.com/en- • College Admissions becomes more competitive, us/article/Crop-a-picture-or-a-shape-with-a- picture-fill-14d69647-bc93-4f06-9528- and colleges buy into rankings game. Big time. df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: The Lions 1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would • Well-respected, firmly established organizations like to replace. with wide reach. 3) Click on the photo, then right click and select Change Picture… • Generally take a broad, national or international 4) In the file browser, find the photo you would like to insert, select it and then click on Insert. view, assessing colleges’ overall value, 5) You may need to crop/reposition the picture to excellence, etc. make it fill the space. With the picture selected, go up to Picture Format again and this time click • Often the cause of significant angst on the part on Crop. of college administrators, alumni and supporters 6) Scale/resize the image and the photo boundaries as needed. For instructions on cropping images, • Includes U.S. News, Money, Forbes, Kiplinger, please go here: https://support.office.com/en- us/article/Crop-a-picture-or-a-shape-with-a- Washington Post and…The Princeton Review picture-fill-14d69647-bc93-4f06-9528- df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: The Cheetahs (And Sometimes

1) Go the the Slide Master View (View  Master Hyenas and Vultures)  Slide Master) 2) Select the master slide with the photo you would • Cheetahs are smaller and faster than lions and go after like to replace. smaller game. They find the opportunities that lions 3) Click on the photo, then right click and select leave on the jungle dinner table. Change Picture… 4) In the file browser, find the photo you would like • Very little name recognition, if any. to insert, select it and then click on Insert. • 5) You may need to crop/reposition the picture to Quality of formula, process and websites varies widely make it fill the space. With the picture selected, • Generally do not charge for logo or badge use. Their go up to Picture Format again and this time click goal is to drive traffic to their websites. on Crop. 6) Scale/resize the image and the photo boundaries • Occasionally, Cheetahs will become scavengers, joining as needed. For instructions on cropping images, vultures and hyenas in pay-for-play schemes and other please go here: https://support.office.com/en- scams that take advantage of colleges. us/article/Crop-a-picture-or-a-shape-with-a- picture-fill-14d69647-bc93-4f06-9528- df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: The Egg-Eating Snakes 1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would • Egg-eating snakes are jungle reptiles that eat like to replace. one, and only one, type of food. 3) Click on the photo, then right click and select Change Picture… • Generally these are organizations that exist for 4) In the file browser, find the photo you would like to insert, select it and then click on Insert. other reasons and do college rankings as a way 5) You may need to crop/reposition the picture to to promote their cause. make it fill the space. With the picture selected, go up to Picture Format again and this time click • They often require extra work on the part of on Crop. colleges. 6) Scale/resize the image and the photo boundaries as needed. For instructions on cropping images, • Include Sierra Club, Consumer Reports, NCAA, please go here: https://support.office.com/en- us/article/Crop-a-picture-or-a-shape-with-a- EPA, Tree Campus USA, Partnership for a picture-fill-14d69647-bc93-4f06-9528- Healthier America df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: Survey Stakes 1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would • On the day US News issued its 2014 rankings, it’s website attracted 2.6 like to replace. million unique views. 3) Click on the photo, then right click and select Change Picture… • A 2013 study published in the Journal of Economics and Management 4) In the file browser, find the photo you would like to insert, select it and then click on Insert. Strategy found: 5) You may need to crop/reposition the picture to • Schools landing in U.S. News’ top 25 experienced a 6-10 percent increase in make it fill the space. With the picture selected, applications go up to Picture Format again and this time click on Crop. • Schools making The Princeton Review’s Top 20 Best Overall Academic 6) Scale/resize the image and the photo boundaries Experience experienced a 3.2 percent increase in applications as needed. For instructions on cropping images, • Colleges that move just one notch higher in U.S. News’ ranking saw a please go here: https://support.office.com/en- us/article/Crop-a-picture-or-a-shape-with-a- corresponding 1 percent increase in applications picture-fill-14d69647-bc93-4f06-9528- df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: Survey Stupidity 1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would • Rankings rarely ruin reputations. The drive for a higher ranking can. like to replace. 3) Click on the photo, then right click and select • Several Colleges have admitted to lying and fudging numbers to Change Picture… improve their rankings in US News. (Bucknell University doctored SAT 4) In the file browser, find the photo you would like to insert, select it and then click on Insert. scores; Emory University, Iona College, Claremont McKenna College 5) You may need to crop/reposition the picture to falsified data) make it fill the space. With the picture selected, go up to Picture Format again and this time click • In 2008, Baylor University was caught offering financial incentives to on Crop. accepted students to retake SATs. 6) Scale/resize the image and the photo boundaries as needed. For instructions on cropping images, • Focusing on rankings distracts college from its core mission and please go here: https://support.office.com/en- us/article/Crop-a-picture-or-a-shape-with-a- identity picture-fill-14d69647-bc93-4f06-9528- df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: Survey Stupidity 1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would • Formulas change frequently and are constantly moving targets like to replace. 3) Click on the photo, then right click and select • Complicated formulas do not necessarily measure what they claim to. Change Picture… 4) In the file browser, find the photo you would like • Places on lists are often determined by a tenth of a percentage point, to insert, select it and then click on Insert. giving tiny changes in any variable outsize impact. 5) You may need to crop/reposition the picture to make it fill the space. With the picture selected, • Subjective elements of ranking formulas are just that. Good schools go up to Picture Format again and this time click with weak name recognition at a chronic disadvantage. Mediocre on Crop. 6) Scale/resize the image and the photo boundaries schools that happen to be mentioned in news for any reason have an as needed. For instructions on cropping images, advantage. please go here: https://support.office.com/en- us/article/Crop-a-picture-or-a-shape-with-a- • Gravity. What goes up, must come down. picture-fill-14d69647-bc93-4f06-9528- df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: Kiplingers, SUNY Cortland and Gravity 1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would like to replace. 3) Click on the photo, then right click and select Change Picture… 4) In the file browser, find the photo you would like to insert, select it and then click on Insert. 5) You may need to crop/reposition the picture to make it fill the space. With the picture selected, go up to Picture Format again and this time click on Crop. 6) Scale/resize the image and the photo boundaries as needed. For instructions on cropping images, please go here: https://support.office.com/en- us/article/Crop-a-picture-or-a-shape-with-a- picture-fill-14d69647-bc93-4f06-9528- df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: Kiplingers, SUNY Cortland and Gravity 1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would SUNY Cortland on Kiplinger’s Top 100 List like to replace. 2008 On List 3) Click on the photo, then right click and select Change Picture… 2009 On List 4) In the file browser, find the photo you would like 2010 On List to insert, select it and then click on Insert. 5) You may need to crop/reposition the picture to 2011 On List make it fill the space. With the picture selected, 2012 Off List go up to Picture Format again and this time click 2013 On List on Crop. 6) Scale/resize the image and the photo boundaries 2014 Off List as needed. For instructions on cropping images, 2015 Off List please go here: https://support.office.com/en- us/article/Crop-a-picture-or-a-shape-with-a- 2016 Off List picture-fill-14d69647-bc93-4f06-9528- 2017 Argh! WHO CARES?!?!?! df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: Rules for Using Rankings Effectively 1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would The Prime Directive: like to replace. 3) Click on the photo, then right click and select KNOW YOUR INSTITUTION; its strengths, its weaknesses and its Change Picture… 4) In the file browser, find the photo you would like marketing priorities. to insert, select it and then click on Insert. • 5) You may need to crop/reposition the picture to Ignore ANYTHING that does not directly support those priorities – no make it fill the space. With the picture selected, matter how much people bug you about it. go up to Picture Format again and this time click on Crop. • Consider EVERYTHING that might support those priorities, even if it 6) Scale/resize the image and the photo boundaries seems lame at first glance. as needed. For instructions on cropping images, please go here: https://support.office.com/en- us/article/Crop-a-picture-or-a-shape-with-a- picture-fill-14d69647-bc93-4f06-9528- df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: Rules for Using Rankings Effectively

1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would • Word things carefully, with gravity in mind. Leave a back door open. like to replace. 3) Click on the photo, then right click and select • Downplay numbers. Talk in percentiles and superlatives Change Picture… 4) In the file browser, find the photo you would like • Pay attention to how methodology can help your presentation. Otherwise, to insert, select it and then click on Insert. 5) You may need to crop/reposition the picture to ignore it. make it fill the space. With the picture selected, go up to Picture Format again and this time click • How rankings are arrived at is not as important as whether it is intrinsically on Crop. true. 6) Scale/resize the image and the photo boundaries as needed. For instructions on cropping images, • Bundle rankings to create impression of overall excellence please go here: https://support.office.com/en- us/article/Crop-a-picture-or-a-shape-with-a- picture-fill-14d69647-bc93-4f06-9528- • With very few exceptions, don’t pay for anything! df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: There’s Always an Exception

1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would like to replace. 3) Click on the photo, then right click and select Change Picture… 4) In the file browser, find the photo you would like to insert, select it and then click on Insert. 5) You may need to crop/reposition the picture to make it fill the space. With the picture selected, go up to Picture Format again and this time click on Crop. 6) Scale/resize the image and the photo boundaries as needed. For instructions on cropping images, please go here: https://support.office.com/en- us/article/Crop-a-picture-or-a-shape-with-a- picture-fill-14d69647-bc93-4f06-9528- df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: Presentation is Everything

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: How to Tame a Lion

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: How to Tame a Lion

1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would • Determine whether it is in your institution’s like to replace. interest to play by the rules. If you cannot 3) Click on the photo, then right click and select Change Picture… compete effectively given the lions’ rules, make 4) In the file browser, find the photo you would like up new rules. to insert, select it and then click on Insert. 5) You may need to crop/reposition the picture to • In general, do not spend time and resources make it fill the space. With the picture selected, trying to move higher in the rankings. go up to Picture Format again and this time click on Crop. • Good lion rankings can be effectively marketed 6) Scale/resize the image and the photo boundaries as needed. For instructions on cropping images, without logos or ads. please go here: https://support.office.com/en- us/article/Crop-a-picture-or-a-shape-with-a- picture-fill-14d69647-bc93-4f06-9528- df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: Remember: The Lions are Watching You!

1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would • SUNY Cortland admissions staff mistakenly like to replace. used logos in a PowerPoint presentation to 3) Click on the photo, then right click and select Change Picture… guidance counselors in New Jersey. 4) In the file browser, find the photo you would like to insert, select it and then click on Insert. • Soon after, College was contacted by firm 5) You may need to crop/reposition the picture to charged with licensing, saying we were in make it fill the space. With the picture selected, violation and offering to sell us the rights for go up to Picture Format again and this time click on Crop. several thousand dollars. 6) Scale/resize the image and the photo boundaries as needed. For instructions on cropping images, • Apparently, they had someone there who sent please go here: https://support.office.com/en- them photos of the infringement. us/article/Crop-a-picture-or-a-shape-with-a- picture-fill-14d69647-bc93-4f06-9528- df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: Harnessing the Power of Cheetahs

1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would • Don’t ignore ranking congratulations emails from unknown, fly-by-night like to replace. 3) Click on the photo, then right click and select organizations you’ve never heard of. Change Picture… • Consider how their focus fits into your marketing priorities and your 4) In the file browser, find the photo you would like to insert, select it and then click on Insert. college’s individual truth. 5) You may need to crop/reposition the picture to • make it fill the space. With the picture selected, Look at the other colleges on the list. Where do your closest competitors go up to Picture Format again and this time click fall? If they do better than you, you should probably take a pass. on Crop. 6) Scale/resize the image and the photo boundaries • Use the ranking as an excuse to talk about your priority and make your as needed. For instructions on cropping images, marketing pitch. please go here: https://support.office.com/en- us/article/Crop-a-picture-or-a-shape-with-a- • Investigate the organization. Since it’s unknown, you’ll need to provide a picture-fill-14d69647-bc93-4f06-9528- one-sentence description that makes them sound respectable. df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: SUNY Cortland Ranked No. 23 Nationally in Best Value for Teaching Degrees 1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would like to replace. 3) Click on the photo, then right click and select Change Picture… 4) In the file browser, find the photo you would like to insert, select it and then click on Insert. 5) You may need to crop/reposition the picture to make it fill the space. With the picture selected, go up to Picture Format again and this time click on Crop. 6) Scale/resize the image and the photo boundaries as needed. For instructions on cropping images, please go here: https://support.office.com/en- us/article/Crop-a-picture-or-a-shape-with-a- picture-fill-14d69647-bc93-4f06-9528- df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: Cheetahs We Embraced 1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would • BestValueSchools.com: No. 23 nationally for teacher education like to replace. programs 3) Click on the photo, then right click and select Change Picture… • BestColleges.com: top overall New York colleges, nation’s top-50 small- 4) In the file browser, find the photo you would like to insert, select it and then click on Insert. town schools; nation’s greenest colleges and best online sport 5) You may need to crop/reposition the picture to management masters prgrams. make it fill the space. With the picture selected, go up to Picture Format again and this time click • CollegeChoice.net: One of best schools in nation for special education; on Crop. No. 10 nationally for sports medicine careers. 6) Scale/resize the image and the photo boundaries as needed. For instructions on cropping images, please go here: https://support.office.com/en- us/article/Crop-a-picture-or-a-shape-with-a- picture-fill-14d69647-bc93-4f06-9528- df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: A Cheetah We Ignored 1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would • CollegeValuesOnline.com: No. 1 in the nation for like to replace. best value undergraduate archaeology 3) Click on the photo, then right click and select Change Picture… programs. 4) In the file browser, find the photo you would like to insert, select it and then click on Insert. • Lower on the list were Brigham Young, Penn 5) You may need to crop/reposition the picture to State, University of Texas at Austin, University make it fill the space. With the picture selected, of North Carolina at Chapel Hill, University of go up to Picture Format again and this time click on Crop. Missouri Columbia 6) Scale/resize the image and the photo boundaries as needed. For instructions on cropping images, • HOWEVER: Only four SUNY Cortland students please go here: https://support.office.com/en- graduated with archaeology degrees in 2017 us/article/Crop-a-picture-or-a-shape-with-a- picture-fill-14d69647-bc93-4f06-9528- df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: Separating Semi-Legit from Scammer 1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would • No matter what an organization tells you, their like to replace. marketing will never be as effective as yours. If your 3) Click on the photo, then right click and select target audience is going to hear about a non-lion Change Picture… ranking, it will probably be through your promotion. 4) In the file browser, find the photo you would like to insert, select it and then click on Insert. • If you have to spend money to get on the list, press 5) You may need to crop/reposition the picture to delete. Repeatedly. make it fill the space. With the picture selected, go up to Picture Format again and this time click • Look at what other colleges have climbed on board. If on Crop. it’s primarily a bunch of small private colleges that are 6) Scale/resize the image and the photo boundaries probably desperate for enrollment, stay away. as needed. For instructions on cropping images, please go here: https://support.office.com/en- • Use Colleges of Distinction as a model for programs to us/article/Crop-a-picture-or-a-shape-with-a- be avoided. picture-fill-14d69647-bc93-4f06-9528- df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: Single-Issue Rankings 1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would • Generally require much additional work – detailed like to replace. applications, point system. Use the prime directive 3) Click on the photo, then right click and select to weigh whether it would be worth it. Change Picture… • When it’s off the wall, think out of the box to 4) In the file browser, find the photo you would like analyze potential negative impact. (Rate My to insert, select it and then click on Insert. Professor) 5) You may need to crop/reposition the picture to make it fill the space. With the picture selected, • Often it’s a one-time assessment. That’s good go up to Picture Format again and this time click because it has a much longer shelf life and you on Crop. won’t fall off the list. (Consumer Reports) 6) Scale/resize the image and the photo boundaries • Be aware of individual recognition, honors or as needed. For instructions on cropping images, distinctions done by key elements of your please go here: https://support.office.com/en- community that you can treat as rankings for the us/article/Crop-a-picture-or-a-shape-with-a- purpose of marketing. picture-fill-14d69647-bc93-4f06-9528- df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: Pull it all together 1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would SUNY Cortland Remains Strong in National College Rankings like to replace. 09/27/2016 3) Click on the photo, then right click and select Change Picture… SUNY Cortland has once again been listed among the nation’s best colleges by U.S. News & 4) In the file browser, find the photo you would like World Report, Money magazine, The Princeton Review, Washington Monthly and other to insert, select it and then click on Insert. publications that annually rank the top campuses in the United States. 5) You may need to crop/reposition the picture to In U.S. News’ list for 2017, the College improved its ranking by 13 places, leaping from No. 74 make it fill the space. With the picture selected, to 61 in the news organization’s ranking of the best four-year colleges in the North. There are go up to Picture Format again and this time click approximately 1,500 higher-education institutions in the Northeast, and more than 4,000 on Crop. colleges nationwide. 6) Scale/resize the image and the photo boundaries “Each of these organizations looks at a different mix of factors when assessing colleges, yet as needed. For instructions on cropping images, all consistently include SUNY Cortland as one of the top four-year schools in the United please go here: https://support.office.com/en- States,” President Erik J. Bitterbaum said. “I think that says a lot about Cortland as a well- us/article/Crop-a-picture-or-a-shape-with-a- rounded institution that offers a valuable educational experience at a reasonable cost.” picture-fill-14d69647-bc93-4f06-9528- df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: Pull It All Together 1) Go the the Slide Master View (View  Master  Slide Master) Here’s a rundown of recent “best college” lists that lauded SUNY Cortland: 2) Select the master slide with the photo you would like to replace. • U.S. News & World Report. In addition to ranking SUNY Cortland at 61 in its list of top Northeastern colleges, it ranked Cortland as 16th best among public colleges in the Northeast. 3) Click on the photo, then right click and select Change Picture… • The publication looks at more than a dozen weighted variables ranging from acceptance rate to availability of financial aid, then factors in the positive or negative perceptions of leaders at peer 4) In the file browser, find the photo you would like institutions. The result, according to U.S. News, is a good measurement of academic value. to insert, select it and then click on Insert. • Money. The magazine recently included SUNY Cortland among the top 25 percent of all colleges 5) You may need to crop/reposition the picture to in the United States (404) in 2017. Money’s ranking system looks at educational quality, make it fill the space. With the picture selected, affordability and alumni success to help determine the career value students get for the cost of go up to Picture Format again and this time click attendance. on Crop. • Washington Monthly. The magazine listed SUNY Cortland in the top 10 percent of all colleges in 6) Scale/resize the image and the photo boundaries the northeast (89th) under the category “Best Bang for the Buck.” In addition to educational strength and affordability, Washington Monthly looks at things such as service learning and as needed. For instructions on cropping images, research to determine how much a school contributes to the success of the country as well as please go here: https://support.office.com/en- individual students. us/article/Crop-a-picture-or-a-shape-with-a- picture-fill-14d69647-bc93-4f06-9528- df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: Pull It All Together 1) Go the the Slide Master View (View  Master  Slide Master) • The Princeton Review. The Review, which offers information and assistance to students in choosing colleges, named SUNY 2) Select the master slide with the photo you would Cortland one of the best colleges in the Northeast in its 2017 review. In addition to basic academic and economic data, the like to replace. organization relies heavily on surveys with thousands of students across the country. • The Sierra Club. Cortland was ranked 54th among the more than 200 colleges on the Sierra Club’s “Cool Schools” list, which 3) Click on the photo, then right click and select highlights colleges that have successfully integrated sustainable, earth-friendly practices in areas ranging from energy to campus Change Picture… food. 4) In the file browser, find the photo you would like • Consumers Digest. In a special report, the organization named SUNY Cortland as one of the nation’s 50 “best values” among to insert, select it and then click on Insert. public colleges and universities, recognizing the institution as a leader in providing affordable, high-quality education. • The Environmental Protection Agency. The federal watchdog named SUNY Cortland the green power champion of the State 5) You may need to crop/reposition the picture to University of New York Athletic Conference, recognizing the College for using more renewable energy than any of the 10 make it fill the space. With the picture selected, schools in the SUNYAC. go up to Picture Format again and this time click • NCAA. SUNY Cortland is one of only five schools nationwide — and the only New York institution — to place in the top 25 of the Learfield Sports Directors’ Cup competition each of the 21 years the standings have been compiled for Division III. This year on Crop. was no different. The cup is given to recognize the overall excellence of a college’s athletics programs. 6) Scale/resize the image and the photo boundaries • BestColleges.com. This year ranked SUNY Cortland 23rd out of more than 300 New York colleges, based on academic as needed. For instructions on cropping images, programs, cost and student life. Last year, two special reports by the group put the College in the national spotlight. First, BestColleges.com named SUNY Cortland one of the nation’s top 50 small-town schools based on the College’s high level of please go here: https://support.office.com/en- student involvement in the community, the availability of local outdoor education opportunities and its environment for us/article/Crop-a-picture-or-a-shape-with-a- student success. Second, it rated SUNY Cortland as one of the greenest colleges in the United States. The national ranking looks at how successful campuses have been at implementing environmentally sustainable practices and policies. The College was the picture-fill-14d69647-bc93-4f06-9528- only SUNY institution on the list, and one of only four institutions from New York state to make the grade. df95103aa1e6

All Photos are located on the Master Slides.

To replace the photo on this slide, use the following instructions: Rank Me 1) Go the the Slide Master View (View  Master  Slide Master) 2) Select the master slide with the photo you would like to replace. Frederic Pierce 3) Click on the photo, then right click and select Change Picture… Communications Director 4) In the file browser, find the photo you would like to insert, select it and then click on Insert. SUNY Cortland 5) You may need to crop/reposition the picture to [email protected] make it fill the space. With the picture selected, go up to Picture Format again and this time click on Crop. 6) Scale/resize the image and the photo boundaries as needed. For instructions on cropping images, please go here: https://support.office.com/en- us/article/Crop-a-picture-or-a-shape-with-a- picture-fill-14d69647-bc93-4f06-9528- df95103aa1e6