Issue 88 Winter Arbs: Beyond the 12+ in Golf, They Say You Drive for Show and Putt for Dough
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May 5, 2008 Issue 88 Winter ARBs: Beyond The 12+ In golf, they say you drive for show and putt for dough. In radio, the 12+ ratings are for show and the 25-54 shares are where the dough is. With that in mind, here’s a peak behind the 12+ numbers Country stations are posting in the recently released Winter 2008 Arbitrons. For a complete overview of Country’s 12+ ratings thus far, be sure to check out page seven. A reminder: Trade publications are only licensed to print 12+ figures. Whenever you have a demo or daypart story to tell, please send it to [email protected]. Buffalo: WYRK’s 25-54 story is even more impressive that the double-digit 12+ shares it posted. The Regent station’s 9.6-10.8 rise was good for second, 12+, but PD Wendy Lynn and gang were No. 1 25-54 – almost two full shares ahead of Just Got Started: Warner Bros.’ James Otto celebrated his No. 1 single “Just the next station. Got Started Lovin’ You” with a Cinco De Mayo party at the label’s Nashville Chicago: WUSN’s 12+ was off 2.8-2.6 and it fell from offices today (5/5). Pictured (l-r) are SVP/Promotion Gator Michaels, VP/ Promotion Nancy Tunick, manager Cory Gierman, Otto, EVP Bill Bennett, 13th to 14th. Its 25-54 shares were flat at 2.7 and it’s rank Big & Rich’s Kenny Alphin and BMI’s Jody Williams. improved from 14th to 11th. PD Mike Peterson calls the Winter book “very encouraging.” To understand that statement ASCAP Scores Major Digital Victory from the PD of a station that often has been Top 5 25-54, it’s Last week’s federal court ruling determining a blanket important to understand the changes in Chicago radio. license rate for AOL, Yahoo! and RealNetworks’ use of Last November we wrote a story that Peterson added ASCAP song compositions (CAT 5/1) could be a landmark PD duties for new CBS Radio AC sister WCFS, “Fresh decision for creators. 105.9.” When he described the format as targeting 30-40 year The gulf between what the online services wanted to old women, I must admit thinking he was surely about to pay and had negotiated in a 2007 deal with BMI, and what cannibalize US99’s lower end female core audience. WCFS ASCAP’s leadership thought was fair was enormous, according flipped in early November, so the Winter 2008 Arbitron is its to songwriter Wayland Holyfield, a past president of Nashville first fall book. And, it does indeed look as if WUSN suffered at Songwriters Association International and current ASCAP board the hands of WCFS, which is involved with Clear Channel’s member. “We couldn’t in good conscience negotiate that kind of continued on page 5 ©2008 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected] May 5, 2008 Country Aircheck Weekly Page 2 deal,” Holyfield says. “We decided to take it to rate court even if MY TUNES : MUSIC THA T SHAPED MY LIFE we had to go down with the ship.” RCA/Nashville VP/Promotion Keith Gale ASCAP sought a flat 3% of a portion of each service’s discusses his most meaningful songs, albums revenue that corresponds to the amount of music usage on their or concerts: site(s). AOL, Yahoo! and RealNetworks hoped to pay, in short, 1. Bruce Springsteen, Born In The USA Tour, smaller percentages from a smaller revenue pool. The judge 1984 & 1985: He played the Meadowlands basically sided with ASCAP, awarding a flat 2.5% rate. An arena for many nights early in the year, and example posted by CNET.com puts AOL’s proposed outlay to then came back to the stadium later in the ASCAP for 2006 at $872,000. The judge’s ruling puts the fee for summer for 10 nights. I attended many. ASCAP music usage in that time period at $7.8 million. Springsteen concerts are part house party, Covering 2002 to 2009, the rate decision could be worth as part rock concert, part church tent revival. And much as $100 million to ASCAP’s writers and publishers. “It I was there to be saved. was a long shot,” Holyfield says, “but the judge 2. Martina McBride/Wild Angels: The first No. 1 I worked at RCA. I basically said there is a lot of value to music use learned early that Martina McBride could very well be the best singer online, otherwise these companies wouldn’t be on the planet. using so much of it. This was huge.” 3. Alabama, Philadelphia Civic Center, 1991: I was working for Though Holyfield says he expects an WXTU/Philadelphia. The first Gulf War was going on. Alabama sold appeal, the fact that a high-level federal rate out the place. Crowd was rabid. Electric. Clint Black and Lorrie Morgan court made a strong statement to thwart the were opening acts. Alabama Dir./Security Steve Boland threw me out continuing erosion of music’s value could have Wayland of backstage -- literally picked me up and threw me -- as I was trying great impact. “The really great thing is we’ll Holyfield to hang my station banners. But it didn’t ruin the night. Alabama blew be able to use this as a blueprint for future everyone away, and I became a lifelong fan. negotiations,” he says. “There will probably be a ripple effect in 4. Jake Owen, CRS New Faces Show, 2008: I knew I was watching Congress. The load of lobbyists on the other side makes it hard something special. When he sang “Don’t Think I Can’t Love You,” you to be a statesman in Washington, no matter how much they may felt it in the room. feel for the songwriter. Giving them this kind of benchmark is 5. Keith Whitley albums: I started at RCA almost 14 years ago and good. This is a home run.” was familiar, but only really discovered his music at that point. I now have every CD in my collection (yes, I still buy and collect CDs) and Transistor Transition: Online At Work have a bunch of it in my iPod. I find myself hearing songs on the radio The percentage of U.S. workers choosing to primarily listen and wondering what it would have sounded like if Keith Whitley sang to internet-delivered radio at work rather than a radio receiver it. Kenny Chesney’s current single “Better As A Memory,” for example. is growing rapidly – up from 12% in 2007 to 20% in 2008. The 6. Eddy Arnold on The General Jackson: Standing there watching Arbitron/Edison Media Research findings show 30% of college an icon sing to an appreciative CRS crowd, and in the middle of “Cattle Call” graduates who listen to radio at work are most often tuning in he stops and says, “I bet you didn’t think I can still do that.” Magic! online, compared with 12% among non-college grads. For more • An “important” piece of music you just don’t get: Being from New Internet & Multimedia 2008 Study info visit www.arbitron.com Jersey, I was never exposed to bluegrass. People are so passionate about it or www.edisonresearch.com. and I guess I’ve not been properly introduced. So I won’t say “I don’t get it,” instead I’m in a “pre-educated state” on the genre. Radio News • An album you played or listened to incessantly: Anything and Personalities: KIQK/Rapid City, SD morning co-host/midday everything from Bruce Springsteen, Jimmy Buffett, Keith Whitley, Alabama, jock has returned to crosstown Top 40 KRCS where Erin Wilde and of course anything currently released by the RCA Records label. she had worked prior to joining KIQK last October. Her last day was Friday. PD/morning co-host Eric Paul is looking for a ©2008 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected] May 5, 2008 Country Aircheck Weekly Page 3 BIR T HDAYS Tuesday (5/6) - Jimmie Dale Gilmore, Cameron Randle, Renee Leymon ([email protected]), Laurie Gore ([email protected]) Wednesday (5/7) – Kelly Daniel, Nelson Larkin, Sam McGuire ([email protected]), Shawn Williams ([email protected]), Hank Adam Locklin ([email protected]) Thursday (5/8) – Billy Burnett, Del Gray, Joel Baker Friday (5/9) – the late Hank Snow, Cliff Audretch Saturday (5/10) – Carson Chamberlain, Randy Goodman (randy. [email protected]) Sunday (5/11) – Mark Herndon, Kevin Fowler, Royce Risser (royce.risser@ umusic.com), Eric Dale, Kim Leslie ([email protected]) Monday (5/12) – Kix Brooks, Eddie Kilgallon, Tim Butler (tim.butler@ kgnc.com), Retta Harvey replacement to co-host the morning show and voicetrack middays. Send airchecks and resumes to him at [email protected]. Kudos to WBWN/Bloomington, IL APD/MD/midday jock Buck Stevens who marked his 10th year with the station May 1st. Syndication: Bob Kingsley’s Country Top 40’s Megan Yates has been upped to MD following Linda O’Brian’s departure last Friday to focus on her freelance voiceover business. Gig Alerts • Curtis Media/Raleigh, which includes WQDR, is looking for a Dir./Promotions. Interested parties can check out their job posting here. • WGNE/Jacksonville OM Chuck Beck is seeking a PD/ afternoon personality. Send airchecks and resumes to cbeck@ rendabroadcasting.com. • WHWK/Binghamton, NY PD Don Brake is looking for a morning co-host. Interested parties should send airchecks and resumes [email protected].