COASTS Audubon and its partners in Latin America work to preserve breeding, stop- over, and wintering sites for shorebirds like the Long- billed Curlew throughout the Western Hemisphere.

WORKING LANDS Millions of acres across the hemisphere support bird-friendly agriculture and provide important breeding grounds for hun- dreds of species of birds. Audubon works with land- owners to create sustainable land-management practices.

2016-2020 WATER Some of the most critical wintering and migratory AUDUBON stopover habitats for shorebirds are in peril due to water allocation and quality STRATEGIC issues. Audubon works to ensure that these wetlands will get the water they PLAN need to sustain wildlife.

CLIMATE Audubon will work to protect the 314 North American bird EXTENDING... OUR species—including the Long- billed Curlew—threatened by climate change. Together, CONSERVATION we care for the places that birds need now and will need in a climated-changed REACH, future. And we will engage more than a million new supporters as advocates TOGETHER for clear actions to help mitigate climate change.

BIRD-FRIENDLY COMMUNITIES The Long-billed Curlew is North America’s largest shorebird. By engaging our network of It winters on tidal mudfl ats in Latin America as far south as chapters, nature centers, and Costa Rica. In the spring, Long-billed Curlews fl y up to 4,000 sanctuaries, and our reach of miles to their breeding grounds in the grasslands of the upper more than four million bird lovers, Audubon will improve Midwest and southern Canada. Audubon’s work, focused in landscapes across the U.S. by fi ve strategic priorities, will help protect the Long-billed supporting local initiatives Curlew throughout its lifecycle, wherever it happens to land. in communities everywhere. A Guide to Audubon’s 2016-2020 Plan

10 Executive Summary

Pillars 18 42 46 48 Conservation Network Science Durable Public Will

Conservation Priorities 20 24 28 Coasts Working Lands Water

32 36 Climate Bird-Friendly Communities

40 Hemispheric 50 Technology and 51 Organizational 52 Conservation 54 Directory 62 What We’ve Strategy Communications E­ect€veness Partners Stopped Doing CLIMATE Audubon’s climate science projects that “climate- threatened” species, including this Wilson’s Warbler, could lose more than 50 percent of their current range by 2080.

“If you take care of the birds, you take care of most of the big problems in the world.” Dr. Thomas Lovejoy, Professor of Environmental Science and Policy, George Mason University

2 AUDUBON | STRATEGIC PLAN 2016 STRATEGIC PLAN 2016 | AUDUBON 1 “We will be so much more powerful when we talk about water with a common voice.” Jennifer Pitt, Director, Colorado River Project, Audubon

WATER Audubon will focus its work on five key areas for birds, including the Colorado River. Here, in 2014, follow- ing a Mexico–U.S. treaty, the river reaches the sea for the first time in years.

2 AUDUBON | STRATEGIC PLAN 2016 STRATEGIC PLAN 2016 | AUDUBON 3 BIRD-FRIENDLY COMMUNITIES Kristin Lamberson, an interpretive gardens specialist at the Strawberry Plains Audubon Center in Mississippi, prepares for a native-plant sale.

“When you have broad partnerships, your opportunities for success are much better.” Suzanne Langley, Executive Director, Birmingham Audubon Society “Working with Audubon is great because there are no egos. It’s not brand first, it’s birds first.” Brad Andres, National Coordinator of the U.S. Shorebird Conservation Plan, USFWS

COASTS Coastal habitats—beaches, tidal flats, salt marshes—are loved by people and crucial to birds. Protecting these places is particularly impor- tant to Wilson’s Plovers and other beach nesters. WORKING LANDS Audubon helps landowners and land managers adopt bird-friendly practices in four key North American landscapes, including the sagebrush ecosysytem of the interior West.

“This plan represents a fundamental shift from being a collection of ideas to asserting real leadership.” Maggie Walker, Audubon Vice-Chair

8 AUDUBON | STRATEGIC PLAN 2016 STRATEGIC PLAN 2016 | AUDUBON 9 EXECUTIVE SUMMARY

A banded Prothonotary Warbler is released at Audubon’s Francis Beidler Forest sanctuary in South Carolina, part of a project on the species’ migration patterns.

Audubon’s Catalytic Moment Audubon in 2016 enjoys a widely respected centrist brand, a powerful legacy of conservation success, deep loyalty among its supporters, and the clarity that springs from working for the benefit of birds and the places they need to survive and thrive.

Our previous strategic plan used Bird conservation the four flyways birds follow in their cannot be done on an migratory travels as a framework ad hoc basis, touching for coordinating our conservation e‡orts on the ground, and helped a lone geography or a us to achieve noteworthy organiza- single stage in a vast tional progress. That plan laid the and complicated cycle groundwork for this one; it was a of breeding, winter- transitional plan that put us in place ing, and migration. for a catalytic one, a plan that raises Audubon’s sights and significantly expands our ambitions. This is a conservation work done by our roadmap for Audubon to fulfill its sta‡ and volunteers in the field. enormous potential. Audubon is local and authentic From the moment it was everywhere, and our passionate founded in 1905 as a collection members cross what are too often of local organizations energized divisive ideological lines. To a bird, by the crusade to end the fashion after all, conservation has no party. trade in bird feathers, what has But until recently that unrivaled most set Audubon apart from our grassroots network brought with peers in conservation is our net- it an unexpected weakness. We work’s reach and its authentic local were, essentially, too distributed, roots: 463 chapters in communities too much a collection of conserva- in every state across the country; 41 tion islands working passionately in nature centers serving and educat- relative isolation, inventing di‡erent ing more than a million visitors a solutions to the same challenges year; 23 state and regional o˜ces over and over. A thousand points of working to shape bird-friendly light can be beautiful and inspiring, state policies and coordinating the but they don’t provide enough in

10 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 11 EXECUTIVE SUMMARY

the way of illumination; they can’t practices from the field, and will Building New Connections solve systemic problems alone. focus on building them into seam- Throughout an Expanded Though people have been doing lessly coordinated flyway-scale Audubon Network good work in Audubon’s name for strategies rather than a collection How are we going generations, the organization has of strong local projects. And we to save birds not created shared national conser- have restructured to bring science, whose remark- vation goals, priorities, and prac- policy, and conservation planning able lives span the tices for decades. The aim of our together, using our deep data whole hemisphere? 2011 strategic plan was to solve that models to guide us to where the We are going to do paradox, to break down institu- on-the-ground work will be most it as a network: a collaborative, en- tional barriers and build bridges in e‡ective across the hemisphere, terprising, interconnected commu- their place, to take the most e‡ec- and to rigorously measure our nity of partners and local leaders. tive ideas and practices emerging progress as we go. We will assess Every Audubon chapter, nature from our experts throughout the our achievements based on bird center, sanctuary, volunteer leader, network and amplify and extend populations, acreage, actions taken, member, partner organization, and them to achieve the greatest pos- and number of people engaged; advocate is a vital link in a web sible national and hemisphere-wide we are committed to a culture of that supports migratory birds and impact: to create One Audubon, accountability and transparency the places they live throughout and to do so in actual practice, not based on best-of-class metrics. the hemisphere. We will pair local just in rhetoric. We achieve conservation victo- creativity with coordinated action. ries at scale through programs that We will expand and diversify the This plan emphasizes drive high-impact outcomes. At network to fully reflect America the central role of our the heart of Audubon’s work are and the communities where we plans for full-lifecycle conservation live, work, and volunteer. And we distributed network for birds throughout the Americas. will support each other in order to and its unmatched Bird conservation cannot be done become the best Audubon we can passion, creativity, on an ad hoc basis, touching a be. The birds are counting on us. and expertise. lone geography or a single stage David J. Ringer in a vast and complicated cycle of Chief Network Ocer, Audubon breeding, wintering, and migra- Under the last plan, Audubon tion. And so we organize our work has grown from a $73 million around five core strategic priorities annual budget to more than $100 (Coasts, Working Lands, Water, million, rekindled chapter relation- Climate, and Bird-Friendly Com- ships, built partnerships through- munities), which cover the breadth out the Americas, recruited of landscapes that birds need to exceptional new sta‡ and board thrive, including shorelines, lakes, leadership, and become an indus- bird-friendly cities, and habitat try leader in communications and strongholds that will provide shel- in using digital mapping for con- ter to birds as the climate changes servation. We also have partnered and their old homes disappear. with others to achieve noteworthy This plan places particular victories, from Congressional emphasis on the central role of passage of the RESTORE Act that our distributed network and on its delivers $20 billion to restore the unmatched passion, creativity, and Gulf Coast, to saving the Greater expertise. It recognizes the impor- Sage-Grouse by adding new tance of investing in the network’s protections on 67 million acres in growth and elevating and coordi- the American West, to passage of nating its essential work. We move landmark conservation bond initia- from “rolling up” a set of existing tives from California to Florida. initiatives to selectively choosing We now have the sta‡ expertise what we can do best and most ef- and the senior leadership in place— fectively, which we then amplify for nationally, at the state level, in our greatest impact across the network. Audubon protects habitat nature centers, and throughout the As the Audubon Board's Vice- crucial to millions of waterfowl network—to do meaningful conser- Chair Maggie Walker said, “This in the famed Prairie Pothole vation planning at the scale needed plan represents a fundamental shift region of North America’s to confront the threats birds face. from being a collection of ideas to Great Plains. We will continue to gather the best asserting real leadership.”

12 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 13 EXECUTIVE SUMMARY

PACIFIC FLYWAY CENTRAL FLYWAY MISSISSIPPI FLYWAY ATLANTIC FLYWAY

l U.S. Important Bird Areas l International IBAs Important Bird Areas are locations that have been identified as critical areas for sustaining birdlife. There are l Audubon chapters l State oces more than 2,800 IBAs identi- n Audubon chapter l Sanctuaries fied in the United States, and coverage l Nature centers a further 2,100 identified in the rest of the Americas.

By connecting the work of the Audubon network—chapters, nature centers, national and state sta‡, volunteers, U.S. and international partners, and other supporters—along each of the flyways of the Visualizing Our Network Americas, Audubon can weave a seamless web of conservation across the hemisphere.

Hemispheric Reach International Partnerships Each spring and fall, billions of migratory birds follow the flyways of Audubon is proud to be the BirdLife International partner for the United Our Grassroots Influence the Americas from wintering to breeding grounds and back again. By States. We work with partners in the Caribbean, North America, and protecting the web of life that represents the Americas’ richest veins Latin America to ensure that birds are protected at every stage of State OŒces Nature Centers Chapters Sanctuaries Collaborations of biodiversity, Audubon is safeguarding our great natural heritage for their lifecycle and migratory path. In nine countries, we work with Audubon’s 23 state o˜ces Forty-one Audubon Audubon’s 463 chapters Audubon’s 23 sanctuaries Audubon collaborates future generations, preserving our shared quality of life, and fostering a partners doing conservation work; in a further five, we partner with are highly e‡ective agents nature centers introduce are more than our face encompass an incred- with BirdLife International healthier environment. local NGOs to foster grassroots actions on climate change issues. at statehouses across more than a million visitors across the continent; they ible array of habitats and and a network of domestic America, and many pro- each year to the natural drive community-based protect iconic landscapes and international partners vide statewide leadership world—and inspire them conservation work. As full for future generations. that serve as key contribu- Argentina Canada El Salvador Bahamas Chile Guatemala for chapters and centers. to help protect it through partners in our strategic tors to a shared vision of Belize Colombia Mexico The state o˜ces deliver education and conserva- plan, chapters are a power- bird and habitat conserva- Bolivia Dominican Panama on-the-ground results tion action. ful force for conservation. tion across the Americas. Shorebirds Land Birds Seabirds Raptors Waterfowl Brazil Republic Paraguay throughout the flyways.

14 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 15 EXECUTIVE SUMMARY

To leverage the power of Audubon, we follow a tight framework of strategic conservation priorities. Maximizing Our Impact This focus allows us to most e‡ectively collaborate and coordinate our conservation e‡orts across flyways and the hemisphere.

Strategic Priorities Goals Pacific Flyway Central Flyway Mississippi Flyway Atlantic Flyway

Coasts Increase the populations of • Arctic • Island Sanctuaries • Gulf of Mexico • Maine Islands Audubon’s work will focus on the most important breeding, 16 flagship species at 500 • Gray’s Harbor of Texas • Mississippi River Delta • Long Island Sound stopover, and wintering sites for birds in each flyway throughout priority sites. • San Francisco Bay • Laguna Madre, Mexico • Coastal Carolinas the hemisphere. • Southern California Coast • North/Central Florida Annual budget range to reach full potential: $18–20 million Enlist 10,000 volunteers and • Panama Bay Coast partner with 130 Audubon • Chiloé Island, Chile • Bahama Islands chapters for beach stewardship.

Working Lands Increase or stabilize the popu- • Central Valley, California • Thunder Basin • Eastern Forests Audubon will collaborate with landowners, land managers, gov- lations of 20 flagship bird spe- • Northern Great Plains • Maya Forest (Belize and ernment agencies, and private industry across the hemisphere to cies in four priority landscapes. • Flint Hills Guatemala) increase the quality of habitat on privately managed lands. • Western Sagebrush Annual budget range to reach full potential: $8–10 million Get 10,000 landowners to Steppe pledge to adopt bird-friendly • Chihuahuan Desert practices.

Water Manage, protect, and restore • Salton Sea • Colorado River Basin • Great Lakes • Everglades Audubon will engage and involve the public on issues surround- more than 1 million acres of • Desert Terminal Lakes • Great Salt Lake • Upper Mississippi ing water rights and water quality; restore habitats along rivers, habitat in watersheds. • Platte River wetlands, and deltas; and explore market-based solutions that contribute to the achievement of our water goals. Get 250,000 people engaged Annual budget range to reach full potential: $12–15 million in advocacy on local water- conservation measures.

Bird-Friendly Communities Address local threats to birds Using local expertise and creativity, the Audubon network will identify local opportunities to help birds and communities Audubon’s chapters, nature centers, volunteer leaders, and part- and connect people to conser- thrive through a wide range of programs and activities. Bird-Friendly Communities also provides the expertise and platform ners are present and active in thousands of communities. Audu- vation actions. to coordinate engagement across the other core strategies. bon will invest in the energy and creativity needed to strengthen its network and provide tools to share information and to make Grow 1 million bird-friendly all communities safe for birds. plants by working with volun- Annual budget range to reach full potential: $12–14 million teers and local governments.

Climate Implement adaptation strate- Leveraging Audubon’s climate science, Audubon will follow people’s passion for birds to create a greater demand for Leveraging our climate science, Audubon will create far greater gies on 300,000 acres of change at the local, state, national, and hemispheric levels. Focused conservation and targeted engagement initiatives that demand for change on the climate issue by tapping into people’s coastal wetlands and marshes. mix individual and collective action will bring 1 million Americans to the climate conversation over the next five years. passion for birds. Annual budget range to reach full potential: $10–12 million Bring 1 million new people to the climate issue through out- reach and advocacy eœorts.

16 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 17 PILLARS

Theory of Change

At the heart of Audubon’s work Conservation are conservation programs that Audubon protects birds during every point of their lifecycles throughout drive full-lifecycle conservation the Americas. But bird conservation cannot be eective if it focuses on for birds throughout the Ameri- only parts of a bird’s complex lifecycle. And so, to achieve the greatest cas. Each is guided and informed by our Important Bird Areas impact for the greatest number of birds, Audubon organizes its work (IBA) program, which shows us into five highly scalable core strategic priorities. These priorities cover the places most critical for birds the breadth of landscapes that birds need to thrive, including shorelines, and ensures that we focus on lakes, bird-friendly cities, and habitat strongholds that will provide shelter the highest-impact conservation to birds as the climate changes and their old homes disappear. opportunities per dollar invested. (IBAs are determined based on the types and numbers of birds found in a given place, as well as the resilience or vulnerability of those places.) When combined with our climate strongholds analyses, IBAs tell us where the most threatened birds need conservation action today and in a future warming world. Key Principles and Initiatives

Successful conservation weaves our already robust IBA framework throughout the rest of our conser- vation work, and helps tie together dierent strategic priorities around the most important bird habitat. To best capitalize on that framework, and leverage the power of the Audubon network, we will: • Integrate our bird science, policy, and conservation measures to create and fulfill plans that achieve the scale needed to meet the threats that birds face in a changing world. • Invest in best-in-class training for chapters and partners. • Collaborate with partners on strategies for land management to deliver greater protection of private and public lands. • Create a centralized and e cient data tracking and visualization system that enables us to analyze Each year thousands of Audubon and share data internally and volunteers donate their time in across our partnerships. service to birds. Here a volunteer • Improve data collection and collects trash at North Carolina’s incorporate climate modeling into Wrightsville Beach. our work to support full-lifecycle conservation.

18 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 19 CONSERVATION PRIORITIES

Black Skimmers at Houston Audubon's Bolivar Flats Shore- bird Sanctuary. Skimmers are es- pecially sensitive to disturbance in their coastal nesting colonies.

Protecting and restoring coastlines will strengthen populations of shorebirds while preserving the places they need to survive throughout their lives. The work needed to accomplish this goal will also protect coastal communities against the threat of sea-level rise due to a changing cli- Coasts mate. Audubon’s Coasts initiative focuses on the most threatened and iconic bird species that rely on coastal habitats—estuaries, islands, beaches, and the marine environment—throughout the hemisphere. Audubon’s work will target the most important breeding, stopover, and wintering sites in each flyway for 16 flagship bird species. These actions will both stabilize and enhance the populations of those flagship species while simultaneously benefiting at least 375 other species that rely on similar habitats.

20 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 21 CONSERVATION PRIORITIES

Theory Conservation and Protecting Birds Beyond of Change Engagement Goals National Boundaries With International Partnerships By focusing on the biggest • Increase or stabilize the popula- Audubon started threats to 16 fl agship bird species tions of 16 fl agship bird species doing conservation and the places they depend on, by reducing threats at 500 in the Bahamas in we will maximize our conserva- priority sites. the 1950s, when it tion impact and help build resil- • Grow the coastal steward- hired two hunt- ient coastlines. Those 16 fl agship ship program to enlist 10,000 ers as wardens to species represent at least 375 volunteers and partner with 130 protect fl amingos on Inagua. In the others as well as the ecosystems coastal Audubon chapters, our years since, our partnership has upon which they depend. BirdLife International partners, been a great example of organiza- and other organizations to sup- tions working across international How to port conservation at the 500 borders to protect species. Our Get There priority sites. recent work together will protect • Implement and infl uence wintering grounds in the Bahamas Audubon will: climate adaptation strategies for Piping Plovers. We are also • Finalize baseline measures for 16 to address current and future revolutionizing bird and nature fl agship species and habitats and threats to fl agship species tourism in the Bahamas—so far identify threats at all key sites. by restoring and protecting we’ve trained 70 bird guides, which • Reduce predator and human 300,000 acres of coastal wet- not only empowers local people, it disturbance on breeding and lands and marshes. helps teach Bahamians in general wintering grounds through • Strengthen coastal safeguards how important it is to learn about expanded coastal stewardship and land-management policies and protect the environment. After programs. to protect and promote resilient, all, birds don’t recognize political • Restore wetlands, beaches, salt high-quality coastal habitats. boundaries, and if you do conser- marshes, and tidal fl ats through • Advance public policies to vation on only one end of a bird’s on-the-ground conservation. better manage coastal for- lifecycle, you won’t be successful. • Pioneer new coastal resilience age fi sheries that are critically Eric Carey solutions that protect and en- important food sources to our Executive Director hance habitats critical to birds fl agship species. Bahamas National Trust and that help protect coastal • Reduce threats to seabirds and communities and infrastructure. shorebirds from oil and gas • Mobilize our network to advo- development and shipping ac- cate for increased protections cidents on the Arctic coast and for seabirds, shorebirds, and in adjacent marine waters. coastal habitats, as well as fund- • With partners, establish a uni- ing for coastal conservation. form, science-based approach to map priority sites, identify threats, and measure the bio- logical response to conservation actions across the hemisphere in order to evaluate progress against these goals.

Curlew Foraging Habitat In winter the Long-billed Curlew The Bottom Line (North America’s largest shorebird) Coasts forages on the intertidal mudfl ats of the southern United States and Annual budget range to reach Strictly coastal species, like Latin America. Audubon and its full potential (in millions) American Oystercatchers, face partners in Latin America and the multiple threats, from devel- Caribbean work to preserve winter- Full potential $18–20 opment to climate change. ing habitat for shorebirds, including the Long-billed Curlew, throughout the hemisphere.

22 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 23 CONSERVATION PRIORITIES

By carefully managing their pas- tures for conservation, grass-fed- beef farmers can tend their cows and protect grassland birds.

Working lands represent one of the best hopes for conservation. These parcels of forests, ranches, and farms add up to roughly a billion acres—or about half the land in the entire Lower 48 states. Audubon collaborates with landowners, land managers, government agencies, and private indus- Working try across the hemisphere to increase the quality of habitat on privately managed lands to benefit 20 flagship bird species. Audubon also helps landowners and land managers apply bird-friendly practices on their lands and develop market-based solutions to build economic incentives that Lands have the potential to engage many more landowners. And Audubon works on federal policies that substantially influence the management of land to advance large-scale solutions that benefit both landowners and the environment.

24 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 25 CONSERVATION PRIORITIES

Theory Conservation and Protecting Birds on of Change Engagement Goals Economically Important Landscapes We will focus on four landscapes • Increase or stabilize the popula- With the help of dominated by private lands and tions of 20 fl agship bird species our conservation where birds and habitat are most by reducing threats in four pri- partners, including threatened: California’s Central ority landscapes, thus benefi t- Audubon Cali- Valley; the sagebrush ecosystem ing bird species throughout the fornia’s Working of the interior West; North Ameri- Western Hemisphere. Lands Program, can grasslands, including the • Continue Audubon’s leader- we’re working with Central Valley Chihuahuan Desert; and eastern ship role with 11 states, multiple landowners to create landscape- forests. Audubon will help land- federal agencies, and thousands level change, from seasonally owners and land managers apply of private-sector stakeholders managing rice fi elds for shorebirds bird-friendly practices, and drive to implement Greater Sage- and eagles to creating habitat in market-based solutions that infl u- Grouse recovery plans. These hedgerows and fi eld edges for ence ecosystem health at scale. plans will now cover 67 million warblers and bluebirds. To make acres; successful implementa- this happen, we need to provide How to tion will protect more than 350 incentives for private landowners, Get There additional species. because ultimately, these bird- • Increase the acreage of working friendly benefi ts are consumer- Audubon will: lands in bird-friendly manage- driven. That market focus is why • Develop market-based conser- ment programs by 500,000 we’re also working with Audu- vation solutions that help land acres per year. bon on a bird stamp for our rice managers increase the profi t- • Increase by 10 percent the products through our Waterbird ability of their lands as they amount of public and private Riceland Management Program. adopt bird-friendly practices. funding available to private In the end, our partnership with • Create land-management prac- landowners to adopt bird- Audubon legitimizes all the bird- tices that target specifi c bird friendly land-management friendly things we do. species and their habitat needs. practices. John Brennan • Monitor and measure responses • Through active outreach and Co-owner, Robbins Rice Company to these land-management prac- technical assistance, engage tices to ensure the desired conser- 10,000 land managers in bird- vation outcomes are achieved. friendly land management. • Collaborate with landowners to expand bird habitats, providing tools and technical assistance to adopt benefi cial land practices. • Through advocacy and part- nering with agencies, increase government incentives for bird conservation on working lands. • Increase conservation e¤ orts on working lands throughout the Western Hemisphere by col- laborating with local partners. • Engage on a policy level around reauthorization of the U.S. farm bill to promote sound conser- vation policies and increase conservation funding. Curlews on Working Lands The Bottom Line Long-billed Curlews breed almost Working Lands exclusively on grassland and sagebrush habitat in the Ameri- Annual budget range to reach can interior West, much of which full potential (in millions) When Audubon protects Greater has been converted to agricul- Sage-Grouse on millions of acres tural production. Audubon will Full potential $8–10 of the interior West, it protects work with 10,000 landowners to 350 additional species. adopt bird-friendly management practices on their lands.

26 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 27 CONSERVATION PRIORITIES

Audubon’s Water initiative will focus on landscapes where both water The Everglades is a priority area quantity and water quality are paramount to birds’ survival. A¤ecting for Audubon’s work on fresh public water policies is one key aspect of our work, but policy alone won’t water. Here an endangered Everglades Snail Kite swoops Water be enough to address these challenging issues. Audubon and its partners down on its sole food source, will engage the public on water-management and water-quality issues; an apple snail. restore habitats along rivers, wetlands, and deltas; and explore market- based solutions that contribute to the achievement of our water goals.

28 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 29 CONSERVATION PRIORITIES

Theory Conservation and Developing New Ways to of Change Engagement Goals Collaboratively Manage Vital Water Resources Audubon will focus its technical • 20 percent increase in protected Audubon is honing and policy expertise and bring or managed habitat acres that its focus on water our network to bear to infl uence are important wintering, breed- at a really impor- water-management decisions; ing, or stopover sites for birds in tant time, and we these should balance the needs key landscapes. have an oppor- of birds, people, and economies • One million acres of land man- tunity to address in targeted rivers, lakes, and aged, restored, and protected in how water is managed to adapt to deltas across the United States. critical watersheds. climate change. Audubon brings By directing our resources and • International, federal, and state a potent combination of factors to involving our technical experts and policy actions that ensure ad- the table: technical experts on sta¤ network, we will improve water equate fl ows to critical ecosys- that can address specifi c problems, quality and increase water fl ows to tems, including the Colorado and a highly motivated grassroots enhance the functioning of habitats River Delta, the Salton Sea, the network that brings the force of across priority landscapes. Mississippi River and Delta, the public will to an issue. This strategic Great Lakes, and the Greater plan lets us continue to strengthen How to Everglades. our network, and gives us a consis- Get There • 20 percent increase in federal tent way in which to communicate and state funding or incentives our goals and methods surround- Audubon will: to enhance water management ing water issues to the public, • Expand our knowledge of and restoration action. to funders, and to policymakers water needs for birds and other • 250,000 people engaged in across the country. wildlife, and establish a solid advocacy on water conservation Jennifer Pitt foundation of information on measures. Director, Colorado River Project the impacts of water scarcity • 25,000 households participat- Audubon and water pollution on birds. ing in a new native habitat/ • Strengthen the Audubon xeriscaping program designed network of members and to reduce water consumption partners to advance balanced by 300 million gallons. water-management decisions • 75 chapters and 10 Audubon that benefi t birds, habitat, and sanctuaries and nature centers people. engaged in advocacy, educa- • Engage our conservation team tion, and on-the-ground actions. and network in on-the-ground restoration actions that support our water goals. • Develop and advance market- based mechanisms to provide fl exibility in water-management decisions. • Expand international partner- ships to address water issues on a hemispheric scale.

Curlews and Water Long-billed Curlews and other shorebirds stop over or winter in freshwater wetlands in places like The Bottom Line California’s Central Valley. These Water critical migratory stopover habi- tats are in peril due to complex Annual budget range to reach Audubon is working to preserve water-rights issues at play across full potential (in millions) the Salton Sea, a crucial resource the U.S. West. Audubon is work- for pelicans, cormorants, and ing with international, federal, and Full potential $12–15 other birds in arid, drought- state agencies to make sure these plagued Southern California. critical ecosystems get the water they need.

30 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 31 CONSERVATION PRIORITIES

Rising sea levels threaten coastal Maryland’s Eastern Shore. This road on Hoopers Island floods routinely at high tide.

Audubon’s scientists say that climate change is the greatest threat to birds; our peer-reviewed research shows that 314 species—roughly half of all North American bird species—are threatened with the loss of at Climate least 50 percent of their habitat by 2080. Our Climate initiative has two key elements: protecting the places that birds need in a warmer world, and advocating for significant public policy changes at the local, state, and federal levels. A fundamental shift in energy sources is underway and accelerating. Federal policy will ultimately be needed to generate the necessary pollution reductions, and while no federal policy option currently attracts the broad base of support needed, Audubon will prepare for that opportunity by actively engaging our bipartisan membership to support state and local e¤orts to lower carbon emissions.

32 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 33 CONSERVATION PRIORITIES

Theory Conservation and Using Data to of Change Engagement Goals Eœ ectively Talk About Climate Change Leveraging our climate science, • 12,000 climate advocates push- Without question, Audubon will follow people’s pas- ing for solutions online and in Audubon is on sion for birds to create a greater person. the front lines of demand for climate solutions at the • 25,000 citizen scientists en- using big data to local, state, national, and hemi- gaged in monitoring and track- understand issues spheric levels. Focused conserva- ing climate-threatened birds. around climate. tion and targeted engagement • 100,000 participants—home- And it’s great to hear Audubon talk initiatives that mix individual and owners, cities, corporations— about “fi ve years” in the future. Five collective action will bring a million actively involved in our Plants years is a timescale in which you people to the climate conversation for Birds program, leading to can really do something, and big over the next fi ve years. Using new 1 million new native plants in the change needs time and bold steps data-based models, we've identi- ground that benefi t climate- to get there. I am excited to hear fi ed what we're calling "strong- threatened birds. about what Audubon plans to do holds," the places that are likely to • 8 new or enhanced state renew- over the next fi ve years, and I hope provide food and shelter for birds in able energy standards or state- we can fi gure out what that looks almost any climate-changed future. wide advances in solar energy. l«ke together. • 100 municipal resolutions sup- Bessie Schwarz How to porting climate action to protect Chief Strategist, Yale Program on Get There birds and habitat. Climate Change Communications • 10,000 homes solarized through Audubon will: Audubon e¤ orts, representing • Apply and expand our climate- more than 50 megawatts of science research. new solar capacity. • Protect climate strongholds and maximize long-term conservation benefi ts for birds by prioritizing work in these habitats. • Infl uence state and national wildlife and natural resource management and direct invest- ment toward the conservation of climate strongholds. • Build trusted relationships with a full spectrum of public leaders to broaden the range of voices for climate solutions. • Develop and deliver a series of successful campaigns that engage and leverage the full spectrum of Audubon’s conservation network. • Create and support a science- based action plan with local partners in 12 countries in Latin America and the Caribbean that builds a resilient set of sites, sound Curlews and policies, and greater support for Climate Change action on climate change. Audubon will work to protect 314 The Bottom Line climate-threatened North Ameri- Climate can bird species by engaging more than a million new support- Annual budget range to reach ers to urge for clear actions that full potential (in millions) As weather patterns shift, nor- will help mitigate climate change. mally nourishing mudfl ats oœ er According to Audubon’s climate Full potential $10–12 little sustenance to Greater science, the Long-billed Curlew Yellowlegs and other species. may lose most of its breeding range by 2080.

34 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 35 CONSERVATION PRIORITIES

Conservation in human environ- ments, like this ranch in Texas, is essential for songbirds, including Painted Buntings.

Birds are the most common visible wildlife on the planet, and 47 million Americans say they enjoy birdwatching. We wake to birdsong, we connect birds with places, memories, family, and friends. Even small parks and yards can provide critical refuge for birds, and studies show that cities can Bird-Friendly contain important functional ecosystems and biodiversity hotspots. However, habitat destruction, window collisions, and other threats all take their toll on both rare and common birds. Audubon’s members and friends reconnect with the natural world, and their passion is contagious. That Communities critical connection with nature has real consequences for human well-being and community sus- tainability, and ensuring the durability of long-term public will to protect birds and their homes.

36 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 37 CONSERVATION PRIORITIES

Theory • We’ll make buildings safer for Seeking Out and Tapping of Change birds. These programs save Into Local Creativity for energy, engage the public, and Conservation We will continue to engage protect birds from potentially With this new people in practical, win-win fatal disorientation and collisions. strategic plan, solutions that help birds thrive We’re going to compile the we’re challenging in human environments and to lessons we’ve learned and re- ourselves to make make communities healthier and sources we’ve developed around sustainable part- more sustainable for people, too. the country and take our work to nerships. It will A diverse mix of locally devel- new communities. connect us with new groups that oped and nationally coordinated • We’ll support local stewardship we haven’t even thought of yet, programs will protect birds and of Important Bird Areas. We’ll and let us build true collaboration their habitats, introduce people launch new e¤ orts to share best based on shared understand- to the wonder of birds, and build practices and increase targeted ing and enthusiasm. And with community resolve to protect work and actions in IBAs. clear goal-driven conservation birds and special places. priorities, we’re able to have more Audubon nature centers, chap- conservation outcomes more How to ters, partner organizations, and quickly with projects and initia- Get There volunteers will serve as leaders tives, because it’s easier and more in their communities to conduct productive to have core projects Audubon’s chapters, nature outreach, model best practices around which to organize. centers, volunteer leaders, and and devise new solutions, and Suzanne Langley partners are present and active in implement successful programs. Executive Director thousands of communities across Audubon also knows that Birmingham Audubon Society America. Audubon will invest in many communities are taking the energy, creativity, and e¤ ec- action to help birds and improve tiveness of their work by strength- their environments without ening and connecting our network waiting for Audubon or anybody and by providing tools to share else. We will partner with those information more seamlessly. communities and learn from them. Using approaches pioneered in Equity, diversity, and inclusion are the fi eld, Audubon will also coordi- key principles for all of Audubon’s nate national campaigns to tackle work and are nowhere more vis- large-scale challenges and op- ible and important than here. portunities. We will share solutions that work with our entire network, Conservation and providing resources, training, and Engagement Goals technology platforms that allow good ideas to grow rapidly. We’re Goals for Bird-Friendly Commu- getting started in three areas: nities will be completed during • We'll make it easier to plant na- business planning with the Chief tive plants for birds in backyards Network O® cer and Bird-Friendly and community areas across Communities team in 2016. the country. We will give people new tools to identify and locate native plants that attract birds, connect people to local pro- grams and initiatives, and forge Curlews and Bird-Friendly new partnerships. We will also Communities promote Audubon chapters and The Bottom Line By engaging the entire network nature centers as local centers of Bird-Friendly of chapters, nature centers, and excellence. Communities sanctuaries, Audubon will improve landscapes across the United Annual budget range to reach States by supporting native plants full potential (in millions) Getting ready for a native plant programs and local IBA steward- sale at the Strawberry Plains ship. This will help maintain the Full potential $12–14 Audubon Center in Holly Springs, wetlands and grasslands that the Mississippi. Long-billed Curlew and other shorebirds need to survive.

38 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 39 INTERNATIONAL

How to Get There • Brazil Audubon is working in two key areas on the northeast As the BirdLife International partner in the United Science Audubon uses science to and southern Atlantic Coast of States, Audubon is part of a dynamic collaboration identify, assess, and monitor the Brazil with SAVE Brasil to con- most essential habitat for birds. serve 300,000 acres of coastal of more than a dozen BirdLife partner organizations Capacity Building Audubon wetlands, mudflats, and beaches. Hemispheric Strategy in countries across the Americas. Through these works with in-country partners • Audubon is working with Chile local networks, Audubon delivers concrete, on- to strengthen their operational, Chilean partner CECPAN to con- the-ground actions that address critical threats to leadership, financial, technical, and serve five crucial watersheds on Audubon’s priority bird species, and assists in build- political capacities. Chiloé Island that support many ing support for bird conservation in the region’s Technical Expertise Audubon Pacific Coast shorebirds. provides expertise in bird science, • Colombia Audubon, in partner- communities and countries. Our hemispheric suc- sustainable economic activities, ship with Calidris and Patrimonio cess stems from being able to connect Audubon’s community engagement, educa- Natural, has initiated a bird- network to an international one; together we can tion, advocacy, and policy. tourism project on the Caribbean focus on crucial breeding and wintering areas and Policy and Advocacy Audubon coast to support local develop- migration stopovers at the scale needed to reverse and its partners engage govern- ment and conservation. the declines of our shared birds. ments and corporations to make • Guatemala Audubon is partnering better development decisions, and with Asociación Vivamos Mejor, build key constituencies through Wildlife Conservation Society- education and outreach. Guatemala, and the country’s tour- Bird-based Tourism Audubon is ism board to develop and enhance working with local NGOs to leverage the bird-tourism market. the birdwatching market to create • Mexico Audubon is working with sustainable jobs while simultane- Pronatura Noroeste and local ously protecting biodiversity and ranchers in the Chihuahuan Desert natural resources in those countries. grasslands to promote sustain- Climate Change Audubon and able ranching on 50,000 acres of its partners in 12 countries in the grassland bird habitat. Americas are developing a region- • Panama We are working with ally aligned set of strategies, with Panama Audubon Society to save an understanding of local political, 500,000 acres of the Panama Bay cultural, and economic contexts. wetlands from development. • Paraguay Audubon is partnering Places, Actions, with Guyrá Paraguay to develop and Partners the bird-tourism market.

• The Bahamas Audubon is secur- Conservation and ing critical sites for the Piping Plo- Engagement Goals ver and other shorebirds from the United States and Canada through • Protect, restore, and reduce science, policy, and community threats to birds at 100 Important economic development. Bird Areas covering 10 million • Belize We are working with Belize acres in Latin America, the Carib- Audubon Society to improve man- bean, and Canada. agement of three protected areas, • Increase the conservation capacity totaling some 140,000 acres. of 12 partners in 10 countries to guarantee sustained conservation e—orts over the long term. • Build a bigger constituency for The Bottom Line conservation in Latin America International and the Caribbean by helping partners engage 100,000 people A warden working with the Annual budget range to reach in direct conservation actions. Bahamas National Trust full potential (in millions) • Directly engage 10 state searches for Piping Plovers programs, 100 chapters, and in the Joulter Cays. Full potential $5–6 individual Audubon experts in providing technical support to flyway-level projects.

40 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 41 PILLARS

Theory of Change

In order to live up to our potential Network and achieve our conservation Audubon is a powerful distributed network with an ambitions, we must invest in the unparalleled reach. No other conservation organiza- capacity, diversity, connected- ness, and vision of our network. tion matches the size, reach, scale, influence, diversity, and creative energy of our chapters, nature centers, Key Principles volunteer leaders, and partners. At its best, our net- and Initiatives work has the knowledge and authenticity to care for birds and the places they need in communities across • We have created a new senior the country; it unites to tackle big challenges facing leadership position reporting to the CEO—the Chief Network birds that cannot be solved by any single part of the Ocer—to lead growth and network alone. It is also true that the Audubon net- change across the Audubon work faces challenges—some significant—in capacity, network. We will continue to diversity, and coordination. This plan—developed expand the team that supports in collaboration with leaders from across the net- and coordinates with the network in pursuit of our mission and work—commits to making Audubon and its partners strategic priorities. the most eective conservation network in America. • We will collaboratively develop tools, programs, and capacities The Bottom Line that contribute to accomplishing We’ll put an additional $10 million our strategic priorities and that a year to work across our Network, help local work flourish. We’ll Science, and Policy divisions. respect and celebrate diverse local approaches to our work. • We will support one another through skill building, peer-to- peer mentorship, and frequent collaboration. We’ll identify pock- ets of expertise in the Audubon network and make sure those skills and that knowledge are shared widely. We’ll also identify missing skills and capacities and fill those together. • We will collaboratively identify clear strategic opportunities and responsibilities for leaders and partners in the Audubon network. • We will expand the diversity of people and partners in the Audubon network so that we fully reflect America and can ac- complish our strategic objectives. (See Audubon’s Statement on Diversity and Inclusion on the following pages.) • We will mobilize more people than ever before through focused Mark Rachal, the manager of advocacy e‰orts at the local, Audubon Florida’s Coastal Island state, and federal level. Sanctuaries, on Fantasy Island in • We will establish clear goals and Hillsborough Bay, near Tampa. outcome metrics that will guide our work together.

42 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 43 PILLARS

Theory Excellence Demands of Change Diversity and Inclusion We believe that, in matters related to diversity, all that matters is what Diversity and inclusion is a core value and strategic we do. Our diversity and inclusion e‰ort will increase sta‰ diversity, imperative for Audubon. We recognize that achieving broaden our network and mem- our conservation goals requires authentic representa- bership, and engage community tion of all the communities we work in to build bright- partnerships. er futures for birds. To get there, we will be intentional about becoming more diverse, with an approach that Key Principles will yield measurable results. We do all of this to make and Initiatives our work more e‰ective, to be an employer of choice, We have made or will make the and because these practices reflect our values. following investments in leadership and accountability, the collection of Audubon’s equally and are encouraged to baseline data, and the leveraging of Statement on achieve their fullest potential. We resources: Diversity respect the individuality of each • Hired first Vice President for and Inclusion member of our community, and Diversity and Inclusion. we are committed to a workplace • Required hiring managers to Just as biodiversity strengthens free of any kind of discrimination recruit diverse candidate slates for natural systems, the diversity of based on race, color, religion, sex, all professional positions. human experience strengthens age, sexual orientation, gender • Achieved a 5 percent improve- our conservation e‰orts for the identity and expression, disability, ment of sta‰ demographics and benefit of nature and all human national or ethnic origin, politics, have committed to an additional beings. Audubon must represent or veteran status. 10 percent over the next five years. and reflect that human diversity, With a plurality of voices, Audu- • Reached 36 percent participation embracing it in all the communi- bon will inspire more people and rate for young people of color at ties where we work, in order to conserve more habitats. Respect, Audubon nature centers (16 per- achieve our conservation goals. inclusion, and opportunity for peo- cent Black or African-American, 15 To that end, we are committed to ple of all backgrounds, lifestyles, percent Hispanic or Latino origin, increasing the diversity of our sta‰, and perspectives will attract the 3 percent Asian, 1 percent Ameri- board, volunteers, members, and best ideas and harness the greatest can Indian, and 1 percent other). supporters, and to fostering an in- passion to shape a healthier, more • Increased proportion of interns of clusive network of Audubon nature vibrant future for all of us who color participating in the Wings centers and chapters in all kinds of share our planet. The birds we are internship to 40 percent; will grow communities, from rural to urban. pledged to protect di‰er in color, that to 50 percent. Diversity and inclusion is not size, behavior, geographical prefer- only a best practice for business, ence, and countless other ways. Additionally, we will leverage our as- it’s a strategic imperative. Our busi- By honoring and celebrating the sets to create connections between ness and conservation strategies equally remarkable diversity of the Audubon and the diverse audience are enriched and made stronger human species, Audubon will bring we strive to serve, including: by the contribution of the experi- new creativity, e‰ectiveness, and • The 10 strategically located Audu- ences, perspectives, and values of leadership to our work throughout bon urban nature centers poised diverse individuals and communi- the hemisphere. to increase the diversity of people ties. Protecting and conserving participating in conservation nature and the environment tran- activities in their communities, in- scends political, cultural, and social cluding the new Discovery Center boundaries, and so must Audubon to open in Philadelphia in 2017. in order to expand our network’s • The new Walker Communication reach and engage more people Fellowships for students to create in protecting birds and habitat stories that will resonate with throughout the hemisphere. Students at the Bartel Grassland, young, diverse urban audiences. We are dedicated to providing a wetlands and prairie restoration • A biannual Diversity and Inclusion a work environment that prioritiz- project south of Chicago, main- Summit on Hog Island to scale the es fairness and respect. At Audu- tained, in part, by Audubon. number of diversity and inclusion bon, all employees are treated leaders among the network sta‰.

44 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 45 PILLARS

Theory of Change

Audubon will use the best available science to set goals and strategies Science that have the greatest opportunity Audubon works to save birds through conservation to benefit birds and their habitats. Audubon will establish a set of and advocacy firmly grounded in science. As leaders common metrics to track its prog- in applied bird conservation science, we engage in ress across initiatives and flyways. research and analysis to support the development of Metrics will include the biological our programs, to build our authority as a science-led response of species; acres of habi- tat restored, protected, or better thought leader, and to inform and evaluate the work managed; and people engaged in of Audubon and our partners. conservation and policy outcomes.

The Bottom Line Key Principles We’ll put an additional $10 million and Initiatives a year to work across our Network, Science, and Policy divisions. Audubon will: • Together with our partners, leverage our command of citizen science and volunteer-based bird monitoring and data collection through the Christmas Bird Count, the Great Backyard Bird Count, and other projects. This way we will gain a unique and powerful view on bird trends across the hemisphere, and help to identify and refine our understanding of new and emerging threats to birds, such as climate change. • Employ cutting-edge analyses to better understand and predict how birds will respond to future climate change. We will also engage the public in crowd- sourced e‰orts to test predicted shifts in bird ranges while building local engagement and interest in climate e‰orts. • Invest in expanding our partner- ships with top bird science orga- nizations and experts. Strategic partnerships allow us to focus our time on opportunities that have the highest impact, while also extending our scientific ex- pertise and influence in special- ized topics and state-of-the-art methodologies. • Build on our communications as- A state DEP biologist prepares sets and our strategic relationships to mist-net an endangered with leading bird science organiza- Florida Grasshopper Sparrow at tions and individuals to become the Kissimmee Prairie Reserve. the clearinghouse for all research on bird science.

46 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 47 PILLARS

Theory of Change Audubon works with partners across Latin America and the Audubon sta and volunteers at Audubon now has the marketing Caribbean to build local econo- the New York City climate march Durable expertise and audience-targeting in 2014. Opposite: Audubon mies through bird tourism. capacity to build, engage, and chapters were crucial to passing activate an ever-more-e‰ective Amendment 1, the Florida Water network of passionate support- and Land Conservation Initiative. Public Will ers and volunteers. We strive to broaden and diversify support We must rally enduring support for conservation at for conservation, strengthen a level great enough to ensure that public policy and people’s commitments to action, private enterprise do right by birds as often as pos- and pursue an ambitious public sible. We will exercise our ability to make sure that policy agenda to cement the impact of these e‰orts. bird issues are always at or near top of mind, because intermittent engagement isn’t nearly as e‰ective as Key Principles building ongoing relationships. And while we have and Initiatives broadened our outreach and engagement through a variety of communications channels, we have Successful programs will build on recruited and engaged only a fraction of the millions Audubon’s strengths, give support- ers opportunities that are meaning- of Americans who care about birds and the environ- ful to them, connect communities ment. This plan defines explicit engagement objec- of supporters, and drive actions that tives to grow and shape a powerful and diverse new address specific conservation needs. constituency to achieve our conservation goals. Audubon will: • More than double, to 2 million, the The Bottom Line number of Audubon members. We’ll put an additional $10 million • Grow to 1 million advocates who a year to work across our Network, take action on their own and raise Science, and Policy divisions. their voices in support of birds and their habitats. • Grow to 125,000 online “super advocates” who regularly speak up for birds and their habitats through email and on the phone. • Grow to 6,250 “super activists” who regularly meet in person with government ocials, corporate leaders, and other audiences to advocate for birds. • Leverage Audubon’s unparalleled network of nature centers to reach our ambitious engagement out- comes, extend Audubon’s brand, expand Audubon’s influence, and cultivate the next generation of conservationists.

48 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 49 HOW WE WORK Technology and Organizational Communications Effectiveness

Cave drawings show us that human beings have been The challenges birds face transcend state and national in awe of birds since the beginnings of civilization. boundaries, leading us to pursue conservation at the Whether it’s their ability to fly, their heroic migrations, scale of birds’ full hemispheric migratory flyways. their devotion to their young—something has always To do this, we must invest in key areas to increase our sparked a connection. But birds can’t vote and they capacity, including sta‡ and training. We’ll attach a can’t point to their most vulnerable breeding sites and handful of talented and ambitious scientists, policy they can’t tell their own stories. We do these things experts, and fundraisers to our conservation priorities for them. From sharing cutting-edge digital mapping and in our organizational flyways to drive the execu- technology to creating a best-in-class website or a tion of our plans. And we’ll train a new generation journalistically excellent magazine, Audubon is the of leaders to knit together the work done in states, most trusted source of information on bird conserva- nature centers, and chapters across the hemisphere. tion. We are committed to the future of birds, and that With a fully integrated distributed network, we will compels us to deploy technology, to innovate, and to make the One Audubon vision a reality. share the love with more than a million social-media users as of 2016. That commitment leads us to invest How to in our network—including sta‡, training, and the tools Get There that will make a di‡erence. Audubon will: • Foster continued growth of • Build out the needed leadership creative and entrepreneurial in our flyways and our priority work locally in the context How to initiatives to ensure the success of hemispheric conservation Get There of the large-scale conservation objectives. strategies that we have put at • Put in place the sta˜ng and Audubon will: • Invest in technology platforms the heart of our plan. structure we need to raise • Put our credibility first in all of that will help us communicate and • Optimize the expertise and significant public, government our communications. measure our conservation results assets of state o˜ces, chapters, funds that will create additional • Deepen its partnership with Esri accurately and broadly to ensure flyway leadership, and national leverage and incentives for and build other relationships our work has impact and that we departments to implement private philanthropy. with technology partners who are accountable to ourselves, our conservation strategies that • Deploy new donor-centric models will help our network do more partners, and our funders. cross geographic and political for fundraising across Audubon e‡ective monitoring, visualiza- • Invest in technology that will boundaries. that maximize our potential, tion, and planning. enable us to communicate ef- • Build our network capabilities balancing local, regional, state, • Invest in ways that connect fectively with our network, and to attract the scale of resources and national opportunities. people with Audubon through share ideas and best practices. we know will be necessary to compelling content, shared achieve our objectives. experiences, and rewarding The Bottom Line relationships. Whether those The Bottom Line We’ll put an additional $5-8 million are new apps or a constantly We’ll put an additional $9-11 million a year to work on organizational improving Web presence, we a year to work on technology and eectiveness. will tell the stories of birds and communications. the people who care about them to inspire, recognize, and honor those e‡orts.

Piping Plovers on the Atlantic Coast.

50 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 51 PARTNERS

Alaska Conservation Foundation Foundation for Nature El Jaguar Partnership for Gulf Coast Land Alaska Wilderness League Conservation in Suriname Endangered Species Coalition Conservation Our Conservation Partners Alianza Para las Areas Silvestres Grupo Jaragua Environmental Defense Fund Partnership Project American Bird Association Guyrá Paraguay Environment America Pew Charitable Trust No single organization can meet all of the challenges facing birds. That's why Audubon collaborates American Bird Conservancy Nature Canada Fauna and Flora International Point Blue Conservation Science with partners throughout the Western Hemisphere to protect birds and the places they need to thrive. American Farmland Trust Panama Audubon Society Fundación Cosibolca Rainey Conservation Alliance From domestic organizations to our BirdLife International partners in the Americas, we all work to American Rivers Pronatura Garden Club of America RARE American Wind Wildlife Institute Salva Natura Gulf Renewal Project Sierra Club create a better environmental future for birds and people. Appalachian Mountain Club SAVE Brasil Healing Our Waters Smithsonian Migratory Bird Center Arkansas Advanced Energy Sociedad Ornitológica The Humane Society of the Southern Environmental Law Center Association Puertorriqueña, Inc. United States Stanford Graduate School of Arkansas Public Policy Panel California Rice Commission Interfaith Power and Light Business Bat Conservation International California Waterfowl Association Island Conservation Sustainable Northwest BirdLife International and 19 Centro de Estudio y Conservación del Lake Pontchartrain Basin Tejon Ranch Conservancy partners: Patrimonio Natural (CECPAN) Foundation Trout Unlimited Armonia Chicago Wilderness Land Trust Alliance Trust for Public Land Aves & Conservación Clean Water/Jobs Coalition Mississippi River Network Virginia Commonwealth University Aves Argentinas Coalition to Restore Coastal Monterey Bay Aquarium Vivamos Mejor (Guatemala) Aves Uruguay Louisiana National Fish and Wildlife Western Resources Advocates Bahamas National Trust College of William and Mary Foundation The Wetlands Initiative Belize Audubon Society ConservAmerica National Geographic The Wilderness Society Bird Studies Canada Conservation Measures Partnership National Wildlife Federation Wildlife Conservation Society Centro Nacional de Areas Cornell Lab of Ornithology National Wildlife Refuge Association World Wildlife Fund Protegidas Defenders of Wildlife Natural Resources Defense Council CODEFF Ducks Unlimited The Nature Conservancy Falklands Conservation Earthjustice Oceana EarthShare Ocean Conservancy

52 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 53 DIRECTORY

NATIONAL AND Science Nina Mason Pulliam PROGRAM OFFICES 2300 Computer Avenue, Suite I-49 Rio Salado Audubon Center Willow Grove, PA 19090 3131 South Central Avenue Audubon Headquarters Phoenix, AZ 85040 Directory 225 Varick Street, 7th Floor AUDUBON FLYWAYS (602) 468-6470 New York, NY 10014 A guide to the national, flyway, state, and local resources of the National Audubon Society. Atlantic Flyway Arkansas 1200 18th Street, Suite 500 Audubon Flyway Office State Office Washington, DC 20036 1200 18th Street, Suite 500 Audubon Arkansas (202) 861-2242 Washington, DC 20036 4500 Springer Boulevard (202) 861-2242 Little Rock, AR 72206 Customer Service and (501) 244-2229 General Inquiries Central Flyway (844) 428-3826 Audubon Flyway Office Centers and Sanctuaries 2201 Main Street, Suite 600 Little Rock Audubon Center Audubon Magazine Dallas, TX 75201 4500 Springer Boulevard [email protected] (214) 370-9735 Little Rock, AR 72206 (501) 244-2229 Christmas Bird Count Mississippi Flyway 2300 Computer Avenue, Suite I-49 Audubon Flyway Office California Willow Grove, PA 19090 5615 Corporate Boulevard State Office [email protected] Suite 600B Audubon California Baton Rouge, LA 70808 220 Montgomery Street Development Bequests (225) 768-0820 Suite 1000 and Charitable Trusts San Francisco, CA 94104 (212) 979-3033 Pacific Flyway (415) 644-4600 Audubon Flyway Office Great Backyard Bird Count 111 SW Columbia Street, Suite 200 Centers and Sanctuaries 1200 18th Street, Suite 500 Portland, OR 97201 Audubon Bobcat Ranch Washington, DC 20036 (503) 681-2211 25929 County Road 34 [email protected] Winters, CA 95694 STATE OFFICES, CENTERS, (530) 795-4116 Important Bird Areas AND SANCTUARIES 2300 Computer Avenue, Suite I-49 Audubon Center at Debs Park Willow Grove, PA 19090 Alaska 4700 North Griffin Avenue [email protected] State Office Los Angeles, CA 90031 Audubon Alaska (323) 221-2255 International Alliances Program 431 W. 7th Avenue 1200 18th Street, Suite 500 Suite 101 Glide Ranch Washington, DC 20036 Anchorage, AK 99501 36355 Russell Boulevard [email protected] (907) 276-7034 Davis, CA 95616 (530) 768-8518, ext. 134 Public Policy Arizona 1200 18th Street, Suite 500 State Office Kern River Preserve Washington, DC 20036 Audubon Arizona P.O. Box 1662 [email protected] 3131 South Central Avenue Weldon, CA 93283 Phoenix, AZ 85040 (760) 378-2531 Seabird Restoration Program (602) 468-6470 (Sept.–mid-May) Richardson Bay Audubon 159 Sapsucker Woods Road Centers and Sanctuaries Center and Sanctuary Ithaca, NY 14850 Appleton-Whittell 376 Greenwood Beach Road (607) 257-7308 Research Ranch Tiburon, CA 94920 (mid-May–Aug.) 366 Research Ranch Road (415) 388-2524 10 Audubon Road Elgin, AZ 85611 Bremen, ME 04551 (520) 455-5522 Starr Ranch Sanctuary (207) 529-5828 100 Bell Canyon Road Tejon Ranch, Trabuco Canyon, CA 92679 California (949) 858-0309

54 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 55 DIRECTORY

Colorado Florida Centers and Sanctuaries Pickering Creek Audubon Center Nebraska Constitution Marsh Audubon Centers and Sanctuaries Texas Regional Oce State Oce Paul J. Rainey Wildlife Sanctuary 11450 Audubon Lane State Oce Center and Sanctuary Edward M. Brigham III Sanctuary State Oce Audubon Rockies Region Audubon Florida P.O. Box 187 Easton, MD 21601 Audubon Nebraska P.O. Box 174 2646 90 R. Avenue SE Audubon Texas 116 North College Avenue, Suite 1 4500 Biscayne Boulevard Perry, LA 70575 (410) 822-4903 P.O. Box 117 Cold Spring, NY 10516 Spiritwood, ND 58481 2201 Main Street, Suite 600 Fort Collins, CO 80524 Suite 205 (337) 652-5496 11700 SW 100th Street (845) 265-2601 (701) 298-3373 Dallas, TX 75201 (970) 416-6931 Miami, FL 33137 Minnesota Denton, NE 68339 (214) 370-9735 (305) 371-6399 Maine State Oce (402) 797-2301 Jamestown Audubon Center Frederick L. Wicks Prairie Connecticut Centers and Sanctuaries Audubon Minnesota and Sanctuary Wildlife Sanctuary Centers and Sanctuaries State Oce Conservation O‹ce Borestone Mountain Sanctuary 1 Water Street West, Suite 200 Centers and Sanctuaries 1600 Riverside Road 118 Broadway North, Suite 512 Coastal Sanctuaries Audubon Connecticut 308 North Monroe East Point Sanctuary St. Paul, MN 55107 Iain Nicolson Audubon Center Jamestown, NY 14701 Fargo, ND 58102 c/o Audubon Texas 613 Riversville Road Tallahassee, FL 32301 Hamilton Sanctuary (651) 739-9332 at Lillian Annette Rowe Bird (716) 569-2345 (701) 298-3373 2201 Main Street, Suite 600 Greenwich, CT 06831 (850) 222-2473 Josephine Newman Sanctuary Sanctuary Dallas, TX 75201 (203) 869-5272 Mast Landing Sanctuary Mississippi 44450 Elm Island Road Kaler’s Pond Audubon Center Ohio (214) 370-9735 Centers and Sanctuaries Todd Audubon Sanctuary State Oce Gibbon, NE 68840 P.O. Box 865 Centers and Sanctuaries Centers and Sanctuaries Audubon Center for Birds of Prey c/o Maine Audubon Audubon Mississippi (308) 468-5282 Center Moriches, NY 11934 Aullwood Audubon Center Dogwood Canyon Audubon Center Audubon Center at Bent 1101 Audubon Way 20 Gilsland Farm Road 285 Plains Road (631) 878-5576 and Farm 1206 West FM 1382 of the River Maitland, FL 32751 Falmouth, ME 04105 Holly Springs, MS 38635 Spring Creek Prairie 1000 Aullwood Road Cedar Hill, TX 75104 185 East Flat Hill Road (407) 644-0190 (207) 781-2330 (662) 252-1155 Audubon Center Montezuma Audubon Center Dayton, OH 45414 (469) 526-1980 Southbury, CT 06488 P.O. Box 117 P.O Box 187 (937) 890-7360 (203) 264-5098 Blair Audubon Center at Fields Pond Audubon Center Centers and Sanctuaries 11700 SW 100th Street 2295 State Route 89 North Mitchell Lake Audubon Center Corkscrew Swamp Sanctuary 216 Fields Pond Road Audubon Coastal Bird Survey Denton, NE 68339 Savannah, NY 13146 Grange Insurance Audubon Center 10750 Pleasanton Road Audubon Center in Greenwich 375 Sanctuary Road West Holden, ME 04429 4200 Audubon Way (402) 797-2301 (315) 365-3580 505 West Whittier Street San Antonio, TX 78221 613 Riversville Road Naples, FL 34120 (207) 989-2591 Moss Point, MS 39563 Columbus, OH 43215 (210) 628-1639 Greenwich, CT 06831 (239) 348-9151 (228) 475-0825 New Mexico Prospect Park Audubon Center (614) 545-5475 (203) 869-5272 Gilsland Farm Audubon Center State Oce 95 Prospect Park West Sabal Palm Audubon Sanctuary Florida Coastal Islands Sanctuaries 20 Gilsland Farm Road Strawberry Plains Audubon Center Audubon New Mexico Brooklyn, NY 11215 Pennsylvania P.O. Box 5169 Edith Leopold Sanctuary 410 Ware Boulevard Falmouth, ME 04105 285 Plains Road P.O. Box 9314 (718) 287-3400 State Oce 8435 Sabal Palm Road 182 Ringerman Hill Road Suite 702 (207) 781-2330 Holly Springs, MS 38635 Santa Fe, NM 87504 Audubon Pennsylvania Brownsville, TX 78523 East Hartland, CT 06027 Tampa, FL 33619 (662) 252-1155 (505) 983-4609 Theodore Roosevelt Sanctuary 1201 Pawlings Road (956) 541-8034 (860) 364-0520 (813) 623-6826 Hog Island Audubon Center and Audubon Center Audubon, PA 19403 12 Audubon Road Pascagoula River Audubon Center Centers and Sanctuaries 134 Cove Road (610) 666-5593 Trinity River Audubon Center Emily Winthrop Miles Lake Okeechobee Sanctuaries/ Bremen, ME 04551 5107 Arthur Street Randall Davey Audubon Center Oyster Bay, NY 11771 6500 Great Trinity Forest Way Wildlife Sanctuary Kissimmee Prairie Sanctuary (843) 340-8673 Moss Point, MS 39563 and Sanctuary (516) 922-3200 Centers and Sanctuaries Dallas, TX 75217 99 West Cornwall Road 100 Riverwoods Center (228) 475-0825 1800 Upper Canyon Road John James Audubon Center (214) 398-8722 Sharon, CT 06069 Lorida, FL 33857 Project Pu‹n Visitor Center Santa Fe, NM 87501 North Carolina at Mill Grove (860) 364-0520 (941) 467-8497 311 Main Street Missouri (505) 983-4609 State Oce 1201 Pawlings Road Utah Rockland, ME 04841 State Oce Audubon North Carolina Audubon, PA 19403 Centers and Sanctuaries Fairchild Wildflower Garden Tavernier Science Center (May–Oct.) (207) 596-5566 Audubon Missouri New York 400 Silver Cedar Court, Suite 240 (610) 666-5593 Edward L. & Charles F. Gillmor Caldwell Sanctuary 115 Indian Mound Trail 301 Riverlands Way State Oce Chapel Hill, NC 27514 Audubon Sanctuary and South Gimbel Sanctuary Tavernier, FL 33070 Scarborough Marsh West Alton, MO 63386 Audubon New York (919) 929-3899 South Carolina Shore Preserve Oneida Marsh (305) 852-5318 Audubon Center (636) 899-0090 2 Third Street, Suite 480 State Oce 3868 Marsha Drive Hemlock Gorge 92 Pine Point Road Troy, NY 12180 Centers and Sanctuaries Audubon South Carolina West Valley City, UT 84120 Wood Duck Swamp Illinois Scarborough, ME 04074 Centers and Sanctuaries (518) 869-9731 Donal C. O’Brien Jr. Audubon 336 Sanctuary Road (801) 966-0464 c/o Audubon Center in Greenwich Regional Oce (May–Sept.) (207) 883-5100 Audubon Center at Riverlands Sanctuary and Center at Pine Harleyville, SC 29448 613 Riversville Road Audubon Great Lakes (Oct.–April) (207) 781-2330 301 Riverlands Way Centers and Sanctuaries Island (843) 462-2150 Vermont Greenwich, CT 06831 17 North State Street, Suite 1650 West Alton, MO 63386 Beaver Meadow Audubon Center c/o Audubon North Carolina State Oce (203) 869-5272 Chicago, IL 60602 Maryland-DC (636) 899-0090 1610 Welch Road 400 Silver Cedar Court, Suite 240 Centers and Sanctuaries Audubon Vermont (312) 453-0230 State Oce North Java, NY 14113 Chapel Hill, NC 27514 Audubon Center and Sanctuary 255 Sherman Hollow Road Guilford Salt Meadows Sanctuary Audubon Maryland-DC Wildcat Glades Conservation (585) 457-3228 (919) 929-3899 at Francis Beidler Forest Huntington, VT 05462 The Meadowlands Louisiana 2901 East Baltimore Street, Box 2 and Audubon Center 336 Sanctuary Road (802) 434-3068 330 Mulberry Point Road State Oce Baltimore, MD 21224 201 W. Riviera Drive, Suite A Buttercup Farm Audubon North Dakota Harleyville, SC 29448 Guilford, CT 06437 Audubon Louisiana (410) 558-2473 Joplin, MO 64804 Sanctuary State Oce (843) 462-2150 Centers and Sanctuaries (203) 264-5098 5615 Corporate Blvd., Suite 600B (417) 782-6287 Ramshorn-Livingston Audubon Audubon Dakota Grammas Island, Hen Island, Baton Rouge, LA 70808 Centers and Sanctuaries Center and Sanctuary 118 Broadway North, Suite 512 Silver Blu› Audubon Center Popasquash Island, Rock Island Sharon Audubon Center (225) 768-0820 Patterson Park Audubon Center Rheinstrom Hill Audubon Center Fargo, ND 58102 and Sanctuary c/o Audubon Vermont 325 Cornwall Bridge Road 2901 East Baltimore Street, Box 2 and Sanctuary (701) 298-3373 4542 Silver Blu¢ Road 255 Sherman Hollow Road Sharon, CT 06069 Baltimore, MD 21224 P.O. Box 1 Jackson, SC 29831 Huntington, VT 05462 (860) 364-0520 (410) 558-2473 Craryville, NY 12521 (803) 471-0291 (802) 434-3068 (518) 325-5203

56 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 57 DIRECTORY

Green Mountain Audubon Center Arkansas Santa Monica Bay Audubon Florida Keys Audubon Society Decatur Audubon Society Louisiana Missouri Bu¢alo Audubon Society 255 Sherman Hollow Road Arkansas River Valley Audubon Society Four Rivers Audubon Society John Wesley Powell Audubon Acadiana Audubon Society Burroughs Audubon Society Central Westchester Audubon Huntington, VT 05462 Society Sea and Sage Audubon Society Francis M. Weston Audubon Society Baton Rouge Audubon Society Columbia Audubon Society Society (802) 434-3068 Audubon Society of Central Sequoia Audubon Society Society Lake County Audubon Society Orleans Audubon Society East Ozarks Audubon Society Chemung Valley Audubon Society Arkansas Sierra Foothills Audubon Society Halifax River Audubon Northwest Illinois Audubon Society Grand River Audubon Society Delaware-Otsego Audubon Society Washington Audubon Society of North Central Stanislaus Audubon Society Hendry-Glades Audubon Society Peoria Audubon Society Maine Greater Ozarks Audubon Society Eastern Long Island Audubon State Oce Arkansas Tulare County Audubon Society Hernando Audubon Society Prairie Woods Audubon Society Downeast Audubon Chapter of Midland Empire Audubon Society Society Audubon Washington Garland County Audubon Society Ventura Audubon Society Highlands County Audubon Society Sinnissippi Audubon Society Maine Audubon Ozark Gateway Audubon Society Four Harbors Audubon Society 5902 Lake Washington Boulevard S. Hot Springs Village Audubon Whittier Area Audubon Society Kissimmee Valley Audubon Society Thorn Creek Audubon Society Fundy Audubon Chapter of Maine Ozark Rivers Audubon Society Genesee Valley Audubon Society Seattle, WA 98118 Society Wintu Audubon Society Lake Region Audubon Society Audubon River Blu¢s Audubon Society Great South Bay Audubon Society (206) 652-2444 Little Red River Audubon Society Yolo Audubon Society Manatee County Audubon Society Indiana Merrymeeting Audubon Chapter Scenic Rivers Audubon Society Hudson River Audubon Society of Northwest Arkansas Audubon Yosemite Area Audubon Society Marion Audubon Society Amos Butler Audubon Society of Maine Audubon St. Louis Audubon Society Westchester Centers and Sanctuaries Society Oklawaha Valley Audubon Society Dunes-Calumet Audubon Society Mid-Coast Audubon Chapter of Huntington-Oyster Bay Audubon Dungeness River Audubon Center Three Rivers Audubon Society Colorado Orange Audubon Society Evansville Audubon Society Maine Audubon Montana Society Railroad Bridge Park Aiken Audubon Society Peace River Audubon Society Knob and Valley Audubon Society Penobscot Valley Audubon Chapter Bitterroot Audubon Society Jamestown Audubon Society 2151 West Hendrickson Road California Arkansas Valley Audubon Society Pelican Island Audubon Society Potawatomi Audubon Society of Maine Audubon Five Valleys Audubon Society New York City Audubon Sequim, WA 98382 Altacal Audubon Society Audubon Society of Greater Denver Ridge Audubon Society Robert Cooper Audubon Society Prouts Neck Audubon Society Flathead Audubon Society North Fork Audubon Society (360) 681-4076 Buena Vista Audubon Society Black Canyon Audubon Society Sanibel-Captiva Audubon Society Sassafras Audubon Society Western Maine Audubon Chapter Last Chance Audubon Society North Shore Audubon Society Central Sierra Audubon Society Boulder County Audubon Society Santa Fe Audubon Society South Bend-Elkhart Audubon of Maine Audubon Mission Mountain Audubon Society Northern Catskills Audubon Society Seward Park Environmental Conejo Valley Audubon Society Evergreen Audubon Society Sarasota Audubon Society Society York County Audubon Chapter Pintler Audubon Society Northern New York Audubon and Audubon Center Eagle Lake Audubon Society Fort Collins Audubon Society Seminole Audubon Society Stockbridge Audubon Society of Maine Audubon Sacajawea Audubon Society Onondaga Audubon Society 5902 Lake Washington Boulevard S. Eastern Sierra Audubon Society Grand Valley Audubon Society South Florida Audubon Society Sycamore Audubon Society Upper Missouri Breaks Audubon Orange County Audubon Society Seattle, WA 98118 El Dorado Audubon Society Platte and Prairie Audubon Society Southeast Volusia Audubon Society Tippecanoe Audubon Society Maryland Society Putnam Highlands Audubon (206) 652-2444 Fresno Audubon Society Roaring Fork Audubon Society Space Coast Audubon Society Wabash Valley Audubon Society Audubon Society of Central Yellowstone Valley Audubon Society Golden Gate Audubon Society Weminuche Audubon Society St. Johns County Audubon Society Maryland Society Rockland Audubon Society Wisconsin Kern Audubon Society St. Lucie Audubon Society Iowa Chesapeake Audubon Society Saw Mill River Audubon Society Centers and Sanctuaries Kerncrest Audubon Society Connecticut St. Petersburg Audubon Society Big Bluestem Audubon Society Prince George’s Audubon Society Nebraska South Shore Audubon Society Schlitz Audubon Nature Center La Purisima Audubon Society Audubon Greenwich Tampa Audubon Society Cedar Rapids Audubon Society Southern Maryland Audubon Audubon Society of Omaha Southern Adirondack Audubon 1111 East Brown Deer Road Laguna Hills Audubon Society Litchfield Hills Audubon Society Tropical Audubon Society Dubuque Audubon Society Society Big Bend Audubon Society Society Milwaukee, WI 53217 Los Angeles Audubon Society Mattabeseck Audubon Society Venice Area Audubon Society Loess Hills Audubon Society Wachiska Audubon Society Sullivan County Audubon Society (414) 352-2880 Madrone Audubon Society Menunkatuck Audubon Society West Pasco Audubon Society Prairie Rapids Audubon Society Michigan Wildcat Audubon Society Marin Audubon Society Naugatuck Valley Audubon Society West Volusia Audubon Society Quad City Audubon Society Detroit Audubon Society North Carolina AUDUBON CHAPTERS Mendocino Coast Audubon Society Potapaug Audubon Society Southeast Iowa Audubon Society Michigan Audubon Nevada Audubon Society of Forsyth County Monterey Audubon Society Quinnipiac Valley Audubon Society Georgia Tallgrass Prairie Audubon Society Bristlecone Audubon Society Cape Fear Audubon Society Alabama Morro Coast Audubon Society Albany Audubon Society Upper Iowa Audubon Society Minnesota Lahontan Audubon Society Elisha Mitchell Audubon Society Birmingham Audubon Society Mount Diablo Audubon Society Delaware Atlanta Audubon Society Albert Lea Audubon Society Red Rock Audubon Society Great Smoky Mountains Audubon Cullman Audubon Society Mount Shasta Area Audubon Delaware Audubon Society Coastal Georgia Audubon Society Kansas Audubon Chapter of Minneapolis Society Mobile Bay Audubon Society Society Columbus Audubon Society Jayhawk Audubon Society Austin Audubon Society New Jersey High Country Audubon Society Shoals Audubon Society Napa-Solano Audubon Society District of Columbia Ocmulgee Audubon Society Kanza Audubon Society Brainerd Lakes Area Audubon Atlantic Audubon Society Highlands Plateau Audubon Society Tennessee Valley Audubon Society Ohlone Audubon Society Audubon Society of the District of Oconee Rivers Audubon Society Leavenworth Audubon Society Society Bergen County Audubon Society Mecklenburg Audubon Society Palomar Audubon Society Columbia Ogeechee Audubon Society Northern Flint Hills Audubon Central Minnesota Audubon Society Monmouth County Audubon New Hope Audubon Society Alaska Palos Verdes/South Bay Audubon Society Duluth Audubon Society Society T. Gilbert Pearson Audubon Society Anchorage Audubon Society Society Florida Guam Smoky Hills Audubon Society Minnesota River Valley Audubon Washington Crossing Audubon Wake Audubon Society Arctic Audubon Society Pasadena Audubon Society Alachua Audubon Society Marianas Audubon Society Southeast Kansas Audubon Society Chapter Society Juneau Audubon Society Peregrine Audubon Society Apalachee Audubon Society Sperry-Galligar Audubon Society Mississippi Headwaters Audubon North Dakota Kodiak Audubon Society Plumas Audubon Society Audubon of Martin County Hawaii Topeka Audubon Society Society New Mexico Dakota Prairie Audubon Society Prince William Sound Audubon Pomona Valley Audubon Society Audubon of Southwest Florida Hawaii Audubon Society Wichita Audubon Society Prairie Lakes Audubon Chapter Central New Mexico Audubon Fargo-Moorhead Audubon Society Society Redbud Audubon Society Audubon of the Western St. Paul Audubon Society Society Grand Forks Audubon Society Redwood Region Audubon Society Everglades Idaho Kentucky Wild River Audubon Society Mesilla Valley Audubon Society Arizona Sacramento Audubon Society Audubon Society of the Coeur d’Alene Audubon Society Central Kentucky Audubon Society Zumbro Valley Audubon Society Sangre de Cristo Audubon Society Ohio Desert Rivers Audubon Society San Bernardino Valley Audubon Everglades Golden Eagle Audubon Society Daviess County Audubon Society Southwestern New Mexico Appalachian Front Audubon Huachuca Audubon Society Society Bay County Audubon Society Portneuf Valley Audubon Society Frankfort Audubon Society Mississippi Audubon Society Society Maricopa Audubon Society San Diego Audubon Society Cedar Keys Audubon Society Prairie Falcon Audubon Society Jackson Purchase Audubon Society Jackson Audubon Society Audubon Miami Valley Northern Arizona Audubon Society San Fernando Valley Audubon Choctawhatchee Audubon Society Snake River Audubon Society Little River Audubon Society Mississippi Coast Audubon Society New York Audubon Society of Greater Prescott Audubon Society Society Citrus County Audubon Society Louisville Audubon Society Okatibbee Creek Audubon Society Audubon Society of the Capital Cleveland Sonoran Audubon Society San Joaquin Audubon Society Clearwater Audubon Society Illinois Oktibbeha Audubon Society Region Audubon Society of Mahoning Tucson Audubon Society Santa Barbara Audubon Society Duval Audubon Society Champaign County Audubon Pine Woods Audubon Society Bedford Audubon Society Valley White Mountain Audubon Society Santa Clara Valley Audubon Society Eagle Audubon Society Society Bronx River-Sound Shore Yuma Audubon Society Flagler Audubon Society Chicago Audubon Society Audubon Society

58 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 59 BOARD

Audubon Society of Ohio Presque Isle Audubon Society Vermont West Virginia Board of Directors CEO & President Black River Audubon Society Quittapahilla Audubon Society Ascutney Mountain Audubon Mountaineer Audubon Society David B. Ford David Yarnold Black Swamp Audubon Society Seneca Rocks Audubon Society Society Potomac Valley Audubon Society Chair of the Board Blackbrook Audubon Society Seven Mountains Audubon Society Green Mountain Audubon Society David Hartwell Vice-Presidents Canton Audubon Society South Mountain Audubon Society Northeast Kingdom Audubon Wisconsin Vice-Chair Matthew Anderson Clark County Audubon Society Tiadaghton Audubon Society Society Aldo Leopold Audubon Society David Roux John Beavers Columbus Audubon Valley Forge Audubon Society Otter Creek Audubon Society Chequamegon Audubon Society Vice-Chair Jose Carbonell Dayton Audubon Society Wyncote Audubon Society Rutland County Audubon Coulee Region Audubon Society Margaret Walker Erin Crotty East Central Ohio Audubon Society York Audubon Society Society Fond du Lac County Audubon Vice-Chair Mike Daulton Firelands Audubon Society Southeastern Vermont Audubon Society Joseph H. Ellis Eric Draper Greater Akron Audubon Society South Carolina Society Gaylord Nelson Audubon Society Secretary Kevin Du›y Greater Mohican Audubon Society Augusta-Aiken Audubon Society Taconic Tri-State Audubon Society Green-Rock Audubon Society Susan Bell Gail Gatton President R.B. Hayes Audubon Charleston Natural History Hoy Audubon Society Assistant Secretary Heather Hahn Society Society Virginia Lakeland Audubon Society Mary Beth Henson Tri-Moraine Audubon Society Columbia Audubon Society Audubon Society of Northern Madison Audubon Society Jane Alexander Alison Holloran Western Cuyahoga Audubon Hilton Head Island Audubon Virginia Milwaukee Audubon Society Karim Al-Khafaji Stewart Hudson Society Society Cape Henry Audubon Society Northeastern Wisconsin Audubon Peter A. Alpert Mark Jannot Piedmont Audubon Society Northern Neck of Virginia Society Leigh Altadonna Marshall Johnson Oklahoma Waccamaw Audubon Society Audubon Society Sheboygan County Audubon Coleman P. Burke Kim Keller Cleveland County Audubon Society Northern Shenandoah Valley Society Michele Crist Brett Kincaid Deep Fork Audubon Society South Dakota Audubon Society Winnebago Audubon Society George Golumbeski Stephen W. Kress Falconhead Audubon Society Missouri Breaks Audubon Society Richmond Audubon Society Wisconsin Metro Audubon Society Je› Goodby Marian Langan Grand Lake Audubon Society Prairie Hills Audubon Society Virginia Beach Audubon Society James C. Greenwood Gary Langham Indian Nations Audubon Society Wyoming William Heck Anne Lieberman Payne County Audubon Society Tennessee Washington Bighorn Audubon Society Joy Hester Susan Lunden (COO) Tulsa Audubon Society Cumberland-Harpeth Audubon Admiralty Audubon Society Cheyenne-High Plains Audubon Stephanie Little Brigid McCormack Society Black Hills Audubon Society Society Alexis Maybank Douglas Me›ert Oregon Warioto Audubon Society Blue Mountain Audubon Society Laramie Audubon Society Hector E. Morales, Jr. Peg Olsen Audubon Society of Corvallis Central Basin Audubon Society Meadowlark Audubon Society Terry L. Root David O'Neill Audubon Society of Lincoln City Texas Eastside Audubon Society Murie Audubon Society Network Content Editor Martha Harbison Ajay Shah Sonia Perillo Creative Director Kevin Fisher Audubon Society of Portland Audubon Dallas Grays Harbor Audubon Society Red Desert Audubon Society Project Manager Tebello Marumo Hugh Simmons Kevin Pierson Cape Arago Audubon Society Bastrop County Audubon Society Kitsap Audubon Society Photography Director Sabine Meyer Jack Stewart Sharon Richardson Managing Editor Jerry Goodbody East Cascades Audubon Society Bexar Audubon Society Kittitas Audubon Society Production Director Heidi DeVos Phil Swan David J. Ringer Kalmiopsis Audubon Society Big Country Audubon Society Lower Columbia Basin Audubon Graphic Designer Kristina Deckert Stephen Tan Andrew Roos Video/Art Production Editor Mike Fernandez Klamath Basin Audubon Society Central Texas Audubon Society Society Photo Editor/Photographer Camilla Cerea Art Wang Rebeccah Sanders Lane County Audubon Society Coastal Bend Audubon Society North Cascades Audubon Society Photo Researcher Lia Bocchiaro Lorraine Sciarra Rogue Valley Audubon Society El Paso Trans Pecos Audubon North Central Washington Credits: (cover) Joel Sartore/National Geographic Stanley Senner Salem Audubon Society Society Audubon Society Photo Ark; (inside front cover/page 1) Camilla Chandra Taylor Smith Cerea/Audubon; (2-3) Pete McBride; (4-5) Camilla Siskiyou Audubon Society Fort Worth Audubon Society Olympic Peninsula Audubon Cerea/Audubon; (6-7) Gail Bisson; (8-9) Dave Brian Trusty Umpqua Valley Audubon Society Golden Triangle Audubon Society Society Showalter; (10-11) Mac Stone; (12-13, from left) Peter Vincent Jon Lowenstein/NOOR, Camilla Cerea/Audubon; Houston Audubon Society Palouse Audubon Society (18-19) Bonnie-Jeanne; (20-21) Tim Timmis/ Nils Warnock Huntsville Audubon Society Pilchuck Audubon Society Audubon Photography Awards; (22-23, clockwise Julie Weinstein Pennsylvania from left) Walker Golder/Audubon, Bahamas Allegheny Plateau Audubon Llano Estacado Audubon Society Rainier Audubon Society National Trust, Joel Sartore/National Geographic James Woods Society Monte Mucho Audubon Society San Juan Islands Audubon Photo Ark; (24-25) Ben Stechschulte/Redux; (26-27, clockwise from left) Michael Forsberg, Lisa Appalachian Audubon Society Prairie and Timbers Audubon Society Park/The Nature Conservancy, Joel Sartore/Na- Donal O'Brien Chair Audubon Society of Western Society Seattle Audubon Society tional Geographic Photo Ark; (28-29) Mac Stone; Glenn Olson (30-31) center: Peter Bohler; bottom right: Joel Pennsylvania Rio Brazos Audubon Society Skagit Audubon Society Sartore/National Geographic Photo Ark; (32-33) Bartramian Audubon Society Rio Grande Delta Audubon Spokane Audubon Society Greg Kahn; (34-35) center: David Alan Harvey/ National Geographic Creative; bottom right: Joel Bucks County Audubon Society Society Tahoma Audubon Society Sartore/National Geographic Photo Ark; (36-37) Conococheague Audubon Texas Panhandle Audubon Society Vancouver Audubon Society Zachary Webster; (38-39, clockwise from left) Camilla Cerea/Audubon, Katie Robertson, Joel Society Travis Audubon Society Vashon-Maury Island Audubon Sartore/National Geographic Photo Ark; (40-41) Gi¢ord Pinchot Audubon Society Twin Lakes Audubon Society Society Camilla Cerea/Audubon; (42-43) Melissa Lyttle; (44-45) Cristina Rutter; (46-47) Joel Sartore; (48- Greater Wyoming Valley Audubon Tyler Audubon Society Whidbey Audubon Society 49, from left) Jonathan Webber/Audubon Florida, Society Willapa Hills Audubon Society Patricia Monteiro; (50-51) Martin Sneary; (52-53) Christopher Schlaf; (54-55) Ewan Burns; (62-63) Juniata Valley Audubon Society Utah Yakima Valley Audubon Society Camilla Cerea/Audubon; (64-65) Cli¢ LeSergent/ Lehigh Valley Audubon Society Bridgerland Audubon Society Images West Photography; (back cover) Joel Sartore/National Geographic Photo Ark Lycoming Audubon Society Great Salt Lake Audubon Society Northeast Pennsylvania Audubon Red Cli¢s Audubon Society Printed using vegetable-content inks on 50% recycled paper (25% post-consumer content) that Society Wasatch Audubon Society is FSC certified.

60 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 61 COUNTERPOINT

An important part of exercising financial discipline is We will stop implementing 20 We will stop funding general knowing when work falls outside our strategy. Worth- independent “priority projects” bird monitoring programs that What We’ve Stopped Doing while programs always have multiple champions, but and instead focus on five core do not directly support specific priorities change and new needs emerge. Nonprofits conservation priorities. These Audubon conservation priorities. projects will either be folded into are not famous for knowing when to stop working in a our larger conservation priorities We will stop collecting program specific area; Audubon expects more from itself. In that (11 projects), become state- data in isolation, thus limiting spirit, here are some things Audubon will no longer do. based initiatives (5 projects), or its value to landscape-scale be discontinued (4 projects). conservation, the Audubon Discontinued projects include: network, and our partners. • Bottomland Forest (Mississippi River) We will stop perpetuating • Eastern Grasslands & Shrublands duplicative governance struc- • Migration Corridor tures and, wherever advis- • Salt Marsh able, consolidate boards.

We will stop selling advertis- We will stop producing content ing in Audubon magazine and education programming except to cause-marketing that doesn’t advance our mission partners who have a strategic and our engagement goals. relationship with Audubon. We will stop oŠering train- We will stop measuring conserva- ing programs and funding tion programs based on level of streams to our network that eŠort, and instead measure our do not advance Audubon’s performance on science-based, mission and strategic plan. peer-reviewed conservation metrics across all strategies. We will stop running nature centers and sanctuaries as inde- pendent entities with isolated programming and technology.

Audubon's Walker Golder and Pam Loring of the U.S. Fish and Wildlife Service.

62 AUDUBON | STRATEGIC PLAN 2016-2020 STRATEGIC PLAN 2016-2020 | AUDUBON 63 “The world is not given by our parents, but borrowed from our children.” Wendell Berry Author, farmer, environmental activist

Although the Long- billed Curlew is a shorebird, it spends its summers on the grass- lands of the arid West. Audubon | 225 Varick Street | New York, NY 10014 | 212-979-3000 www.audubon.org