79 Short Essays on Design – Michael Bierut
79 Published by Princeton Architectural Press 37 East Seventh Street New York, New York 10003 For a free catalog of books, call 1.800.722.6657. Visit our web site at www.papress.com. © 2007 Princeton Architectural Press All rights reserved Printed and bound in China 10 09 08 07 4 3 2 First edition No part of this book may be used or reproduced in any manner without written permission from the publisher, except in the context of reviews. Every reasonable attempt has been made to identify owners of copyright. Errors or omissions will be corrected in subsequent editions. Editor: Lauren Nelson Packard Designer: Abbott Miller, Pentagram Special thanks to: Nettie Aljian, Sara Bader, Dorothy Ball, Nicola Bednarek, Janet Behning, Becca Casbon, Penny (Yuen Pik) Chu, Russell Fernandez, Pete Fitzpatrick, Wendy Fuller, Sara Hart, Jan Haux, Clare Jacobson, John King, Mark Lamster, Nancy Eklund Later, Linda Lee, Katharine Myers, Scott Tennent, Jennifer Thompson, Paul Wagner, Joseph Weston, and Deb Wood of Princeton Architectural Press —Kevin C. Lippert, publisher Library of Congress Cataloging-in-Publication Data Bierut, Michael. Seventy-nine short essays on design / Michael Bierut. p. cm. Includes bibliographical references and index. ISBN 978-1-56898-699-9 (alk. paper) 1. Commercial art—United States—History—20th century. 2. Graphic arts—United States—History— 20th century. I. Title. II. Title: 79 short essays on design. NC998.5.A1B52 2007 741.6—dc22 2006101224 Seventy-nine Short Essays on Design Michael Bierut Princeton Architectural Press New York “Art should be like a good game of baseball—non- monumental, democratic and humble.
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