The Number One FREE What’s On & Where To Go Guide for Families in & the Vale since 1999

50,000 LOCAL FAMILIES READ PRIMARY TIMES!

WHAT’S ON GUIDE Effective Distribution Reader Confidence FOR FAMILIES 45,000 copies are delivered to 165 Primary Schools This must-have magazine has been tried, tested and in Cardiff & 4th February - 10 5,000 copies are snapped up from over 100 outlets trusted for 15 years. Primary Times is relevant, reliable th March the Vale and read from cover to cover. Niche Marketing Primary Times is targeted at a specific market, Retention Value ie local families with children. No wastage! The listings plus the discount offers ensure reference and retention for at least 6 weeks. Good Timing

New WRU Rugby Camps for children aged 5-14 years Advertiser Satisfaction 10% Discount on February Half Term Camps* Families receive fresh information just when wrurugbystars.co.uk *see Top Tips for details they need it, before every school holiday. Just see the client testimonials on page 2. CardiffFeb2013.indd 1

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Call Sam on: 01275 331 382 or email: [email protected] 1 WHAT’S ON GUIDE FOR FAMILIES

th 26 November - 3rd in Cardiff & Client Testimonials February the Vale

Emma Johnstone, Marketing and Tenant Liaison Manager, Becky Goodfield Vice Principal, The Red Dragon Centre: Helen O’Grady Drama Academy: “We regularly advertise with Primary Times because we find the publication “After looking at our advertising report we decided offers an excellent platform to promote our destination to target audiences. CardiffXmas2012.indd 1 that we would advertise only in Primary Times 19/11/2012 16:22 The magazine provides a superb guide to ‘what’s on’ in the area and we find magazine. this an excellent vehicle to promote The Red Dragon Centre. We also place As the magazine circulates in so many schools and is easily accessible regular competitions within the magazine. These generate a fantastic response for parents, we find that Primary Times is one of the most effective marketing as well as giving us the opportunity to expand our database and increase tools available to our business.” awareness of our brand overall.” Juliet Piper, The Wonderful Wardrobe: Kathryn Jenkins, Marketing Officer Amgueddfa Cymru “I can’t believe the huge response I’ve had for my business since placing an National Museum : advert in Primary Times. In fact I almost can’t cope with the demand. The first call “National Museum Wales has been advertising in every issue of Primary Times came on the day of publication! Since then I’ve been inundated with calls about for many years as we find it the most effective way to reach our family audience. the classes and parties I do. The amount of business the advert has generated Primary Times always comes high in our research into the most popular ways has more than paid for the cost. I’d certainly put another advert in Primary Times for families to find out about events and activities taking place at our Museums. (I’ve already booked another three!).” The hundreds of copies available to pick up at the Museums disappear very quickly too, so we know that families love the magazine.” Helen Jones, Marketing Manager, : “The events team at Cardiff Council Mrs J Thompson, Head Teacher, Dinas Powys Infants’ School: books Primary Times because it “Primary Times is an exceptionally well produced, informative magazine that has provides an excellent vehicle to reach become a regular part of our pupil distribution system. The children thoroughly our target audience and is used in enjoy taking this magazine home to share with their parents. Parents in turn households across the County as an enjoy receiving it. The magazine gives a very thorough resume of all events for effective ‘what’s on’ guide.” children in the area, including the Museums and Theatres. The competitions are also very popular with the children. I find the magazine invaluable as a parent as well as a headteacher!”

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in Cardiff & 15th October - 25 Clients & Distribution th November the Vale 18 – 31 December 2012 Coppélia The Nutcracker Swan Lake

PERFORMED BY THE RUSSIAN STATE BALLET & ORCHESTRA OF SIBERIA

WIN Regular Advertisers Include: TICKETS INSIDE! Doctor Who Experience Red Dragon Centre

CardiffOct2012.indd 1 IKEA Taskforce Paintball Children Under 16 HALF PRICE

08/10/2012 10:17 Hamleys Jump Playcentre CADW Kumon Maths Vale Resort Cardiff Blues New Theatre The Mall Cribbs Causeway Cardiff Council Events Sherman Cardiff International Pool Welsh Assembly Government Cardiff Harbour Authority St David’s Hall Cardiff School Meals National Museum Wales Kellogg’s Boulders Indoor Climbing Centre Motorpoint Arena BBC The Cathedral School Virgin Media NSPCC Howell’s School, Llandaff Vale of Glamorgan Events Bristol Zoo

Distribution Areas in Cardiff: Birchgrove, Canton, Cardiff Central, , Creigiau, Coryton, Cyncoed, Danescourt, Ely, Fairwater, Grangetown, Gwaelod y Garth, Heath, Lakeside, Lisvane, Llandaff, Llanedeyrn, , Llanrumney, Pentwyn, Pentyrch, Radyr, Rhiwbina, Roath, Rumney, Splott, St. Mellons, Taffs Well, Tremorfa, Trowbridge, Victoria Park, Whitchurch. Distribution Areas in the Vale of Glamorgan: Barry, Colwinston, Cowbridge, Dinas Powys, Llancarfan, Llandough, Llanfair, Llangan, Llantwit Major, Nottage, Penarth, Pendoylan, Peterston Super Ely, Rhoose, St Athan, St Brides Major, St Nicholas, Sully, Wenvoe, Wick.

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Advertising Rates Mechanical Data Size Rate Series of 3* Series of 6* Advertisement sizes in mm Width Height (per issue) (per issue) Full page (A4) with 5mm bleed 220 x 307 Full page £1300 £1100 £1000 Full page 190 x 277 Half page £700 £600 £550 Quarter page £500 £450 £400 Double page spread with 5mm bleed 430 x 307 Eighth page £275 £225 £200 Half page horizontal 190 x 135 Sixteenth page £150 £120 £110 Half page vertical 90 x 277 Front Cover Package/Back Cover Package available on request – POA. Quarter page vertical 90 x 135 *Pre-paid series rate. All prices ex VAT and apply to print ready artwork. Eighth page horizontal 90 x 66 Advertising also available on website – Sixteenth page vertical 43 x 66 www.primarytimes.net and Facebook at club Primary Times Club – Cardiff and on our downloadable App Guidelines for Supplying Copy Publication Dates 2015 We can accept artwork in the following formats: Issue Publication Date Copy Deadline • CMYK print quality PDF files with all fonts embedded. February Half Term 2nd February 16th January • CMYK EPS files from Illustrator with all text converted to curves/outlines Easter Holiday 16th March 27th February and all imagery embedded. May Half Term 11th May 24th April • CMYK TIFFs, JPEGs or EPSs with a minimum image resolution of 300 dpi. Summer Holiday 6th July 19th June Advert sizes must adhere to the above table and be supplied at 100% of October Half Term 12th October 25th September that size. We DO NOT accept Publisher files. Please supply contact details Christmas Holiday 30th November 13th November with your advert in case we experience any problems with your files. Artwork/copy can be emailed to: [email protected]

Primary Times in Cardiff & the Vale 4 The Courtyard, Michaelston le Pit, Vale of Glamorgan CF64 4HE 4 Head Office: 02920 515 444 • Email: [email protected] • www.primarytimes.net/cardiff