Brainport & PSV Tech Festival Program Program

14.00 hours Kick-off with Frans Janssen, Commercial Director of PSV Eindhoven

14.15 hours Presentation round 1

15.00 hours Presentation round 2

15.50 hours Presentation round 3

16.40 hours Presentation round 4

17.30 hours Round table discussion with the CEOs of the collaborating partners of Brainport Eindhoven PSV

Kick-off

Speaker: Frans Janssen - Commercial Director of PSV Eindhoven

The power of the partnership between the Brainport partners and PSV: It is a partnership focused on innovation, vitality, entertainment, talent development and talent recruitment. Presentation round 1 ASML and PSV

How millions of lines of data become 1 in a PSV training

Speaker: Maud Diepstraten & Diederick Edel

Big Data collaboration between PSV & ASML translates millions of lines of data

PSV Analytics project is a collaboration with PSV Sport performance and ASML BAS Big Data. Back in November 2020, the project was started up with the intent to help the Dutch premier top football club unlock, use and optimize the large amounts of data it has been collecting. The three months proof of value ended on 4 March with a final presentation in the Stadion.

The team used a cloud platform and insights provided by TU/e to build a model that provides valuable insights. Millions of lines of data per game had been translated into dynamic images showing training staff how the game plan was executed and how pitch dominance changed during the match with every passing ball. The team had a session with PSV youth team head coach Ruud van Nistelrooij to discuss next steps. From these and other sessions came ideas that the team will pursue.

It is a strong example how our two-year old partnership with PSV is starting to take advantage of the collective brainpower in our region. The work inspires our ASML technologists as we collaborate and support the club to compete with its much bigger (and richer) rivals. Jumbo

Jumbo Foodcoach technology: entering a new era of personalized nutrition for Donyell Malen, Wout van Aert and Annie from Assen

Speakers: Robert Jan Koens, Manager Foodcoach, Customer strategy Ruud Voost, Solutions Engineer, Jumbo Tech Campus

Jumbo Foodcoach technology: entering a new era of personalized nutrition for Donyell Malen, Wout van Aert and Annie from Assen Jumbo’s mission: Making delicious and healthy food easily accessible to everyone Since 2017 we build together with Pro sport teams as PSV and TJV the revolutionairy technology platform Jumbo Foodcoach to make the health choice the easy choice. In this workshop we will share our war stories on how we have been building technology in an agile development process in a high demanding business. Share what launching new breaktthrough technology in a pro sport environment looks like. Discuss successes like Tim Cook tweeting about our technology. And more importantly the challenges we have faced developing and launching this breakthrough technology for the happy few and soon the happy many!

How Jumbo Foodcoach technology and worldclass coaching expertise of PSV and Team Jumbo Visma is helping the happy few and many stepping in a new era of (performance) nutrition. VDL Groep

Collaborative hunting for nanoMeters, milliKelvins and microTesla’s

Speaker: Gerrit Oosterhuis

High-tech/Semiconductor equipment requires technical features that are typically beyond everything that has been done before. The development departments of VDL ETG play a crucial role in bringing together functional design and manufacturing to enable the impossible. Technical examples will be presented to illustrate this: positioning stages, thermal control of substrates, electron microscopes.

Guiding questions to answer in the presentation, with the technical examples as example: Why are these technically difficult features needed? What makes them so difficult? How do time-to-market requirements drive the current supplychain collaboration models? How does supplychain collaboration support the development process and how should it be organized?

Why does a contract manufacturer need to have a 500+ development crew? How is contract manufacturing changing? What has been my personal role in this process?

“Artificial intelligence provides unprecedented and much needed opportunities for Healthcare.”

Speaker: Tina Manoharan

The healthcare sector is in need of a revolution. Healthcare systems and providers are under huge pressure, now more than ever. AI can help free clinicians from more mundane tasks, so that they are able to focus on what they do best. As Philips, we strongly believe that clinicians and AI have unique strengths that complement and augment each other, not replace each other.” Brainport Development

Brainport Eindhoven, the human Silicon Valley

Speaker: Frits van Hout

Time after time companies like Philips and ASML succeed in achieving the seemingly impossible. Innovations are realised that improve lifes and make them better, more fun and more enjoyable. We achieve this together and for each other. The success of new products is largely caused by our egalitarian way of working. By challenging each other and allowing others their successes, together we are always able to rise to great heights. That is why an international visitor called Brainport the ‘human Silicon Valley’. By doing so he meant to say that in Brainport not everything revolves about maximizing profit, but also about jointly succeeding in creating a pleasant region to work and live in. Presentation round 2 Philips

“Coding can save lives.”

Speaker: Lena Hilscher:

“During a summer internship at Philips as a factory engineer, I first got in touch with medical technology. The turning moment came when I had quite a bad accident and was in the hospital. I realized that in medical technology I would be able to put my skills in software development into practice and actually make a difference in the world. Coding can be so much more than computer games; it can save lives. I started working as an engineer in Philips and in my current role as a Competency Consultant in the Software Center of Excellence I am responsible for our global software capability program.

I have the pleasure to work with more than 6,000 inspiring and enthusiastic software colleagues across the globe and accelerate the continuous advancement of world-class software capabilities across all businesses and locations. I see this as a transformational role; to make it a part of people's habits to continuously develop themselves and establish a growth mindset and learning culture throughout Philips. Here I found out that it is not just technology that fascinates me, but people development as well. Especially in software, it is important to continue learning throughout your career. In our programs, we encourage people to develop continuously, to never stop learning.” Philips

“This is how Philips focuses on human-centered Artificial Intelligence.”

Speaker: Arlette van Wissen:

“As humans, bias is part of our everyday lives. When we develop Artificial Intelligence (AI), our human biases can end up in there as well. This can lead to favoring or disadvantaging groups of people in medical research and product development. At Philips, we try to be on the forefront of addressing AI bias in a proactive and transparent way.” ASML

To boldly shrink what no one has done before.”

Speaker: Jan Mulkens

ASML has been on a scaling journey within the lithography process for more than 37 years. This scaling, what we call ‘shrink’, has been enabled by etching chip patterns using increasingly lower ultra-violet wavelengths and higher numerical aperture (NA) optical systems – namely, lenses and mirrors. While extreme ultra-violet (EUV) wavelength is able to print the smallest features, deep ultra-violet (DUV) continues to be the workhorse of the industry. In this talk I will invite the audience to join me as we review the major breakthroughs during ASML’s DUV scaling journey. These breakthroughs show how unimaginable optical and mechanical tricks have brought ASML to the leading edge of the semiconductor industry. Jumbo

Thinking big, acting small – learning how to fail

Speakers: Gosse Reinsma (Manager Jumbo Tech Campus) Thijs Kuin (Technical Pathfinder).

In this presentation we share our challenges and our learnings in building Jumbo’s Tech Campus. How to support, run and change such a fast-growing business? How to setup your teams to encourage autonomy and an experimentation mindset? Through several real-life examples of successful (and less successful) innovations, we show how we are trying to translate bold thoughts into small steps – and how we have learned to listen to our customers along the way. Eindhoven Airport and Brainport Eindhoven

Electrif(l)ying!

Speaker: Olaf Broeders - Head of Airport Development Eindhoven Airport

Emission-free flying from an airport that itself operates completely emission-free. With support from Brabant and Brainport, Eindhoven Airport is at the forefront of achieving this ambition. How? Olaf Broeders, Head of Airport Development at Eindhoven Airport, will tell you, together with well-known local partners, how you can board an electric plane in five years from an airport that is equipped with innovative energy solutions from our region. High Tech Campus

Secure the deeptech future of the : we need to act now.

Speaker: Guus Frericks - HighTechXL

The mission of HighTechXL is to build high-performance, deep-tech ventures so they become the Brainport region’s fastest-growing companies. We mobilize the Eindhoven region’s unique skills and networks by combining deep tech with entrepreneurship. We build teams of entrepreneurs and tech talents around the most advanced technology in the world. Technology from CERN, European Space Agency, TNO, Philips and other global innovators. https://www.hightechxl.com/ VDL Groep

From Gas & Oil to Elektrolysers, that’s means transition in people, building and all other resources.

Speaker: Marco Rine

The takeover of Siemens Hengelo has placed the company in a transition on three fronts. Where the company used to make oil and gas turbines, it now focuses more and more on designing, building and supplying systems that enable the energy transition. VDL Energy Systems is working towards a sustainable future. This transition is visible in three areas. In addition to completely changing the output of the company, we will also be moving to new premises that are completely focused on the new activities. In addition, the staff will also have to acquire other competencies. We take you through this threefold transition towards energy transition. Presentation round 3 ASML

Impossible? We don’t let go until it's proven possible.

Speaker: Arie den Boef

ASML is well-known for its leading role in nano lithography. However, over the years ASML has also developed its own optical metrology system “YieldStar” that is being used by many of ASML’s customers in various applications like overlay control. In this presentation I will tell more about the history and the technology of YieldStar and the lessons that we had to learn before YieldStar was accepted by ASML’s customers. Finally, I will give a brief outlook of future optical metrology challenges that drive the need for continuous metrology innovations. Brainport Development

Towards the social acceptance of robots as new colleagues

Speaker: Maarten Steinbuch

Robots are increasingly gaining ground. Also in the high-tech manufacturing industry. There they are increasingly taking over the position of staff. Brainport Eindhoven is the place where we can develop robots like no other. It is not for nothing that we become world champions football every year with our robots. In addition to the manufacturing industry, robots are also playing an increasingly important role in other sectors. Think about healthcare. In short, will robots become your best friend? Jumbo

It's all about bananas, ‘eierkoeken’ and availability of strawberries on Mother's day

Speakers: Kees van Rooijen (Data Scientist & Analyst) Marieke van den Broek-Boer (Teamlead SAP-SCM)

It's all about bananas, ‘eierkoeken’ and availability of strawberries on Mother’s Day What makes Jumbo different? Jumbo has a continuous drive that centers around the customer, and not around a product. At Jumbo the focus is on customer experience, making the customer happy, and delivering affordable products with good quality. The business questions that determine our developments are pretty straightforward and well understandable. It's about out of stock articles, reliability when it comes to our deliveries, about forecasting (horizons, no empty shelves) and a lot of other things.

However, there is often a gap between this desire and the reality. From the moment we started working at Jumbo, we’ve noticed the fine dance between the fact that the customer really comes in first (before the process), the wish to bring all of our data together to enable us to make a real difference for our customers, and the feasibility to do so.

We’ll share some insights; how at this moment we’re bringing our data together to ultimately bring value to our customer, and what near future developments will bring Jumbo when it comes to data. We will talk about the challenges we have when it comes to data, where sometimes we make mistakes, and explain how we re-group and recover from that. High Tech Campus

Photonics: this new technology will cause a revolution.

Speaker: Johan Feenstra - Smart Photonics

In 2020, Smart Photonics secured Euro 35M new funding to accelerate growth for photonic chip manufacturing from a Dutch consortium. Recognized as one of Europe’s key enabling technologies, Photonics has the potential to drive economic growth and provide solutions to some of the most pressing societal and environmental challenges of our time. https://smartphotonics.nl/ VDL Groep

How the VDL Smart Pole can contribute to achieving the sustainable goals of 2030.

Speaker: Eric Janssen

Cities are now working on objectives concerning safety, sustainability, and a safe living environment. We have designed a smart light pole (with options for various technological applications), where we can help the city with these objectives, without affecting the state image. Think of smart light, cameras, WIFI, 5G, sensors for e.g., crowd measurements, air quality measurements, charging facilities for vehicles, drone nesting with e.g., an AED kit. Royal Swinkels Family Brewers

Circularity

Speaker: Wietse van den Boogaard - Head of Brewing

How to transform an ambition regarding circularity into an actionable and measurable way-of-working, that is the steering backbone of our entire business operation. To do so, we have developed the Swinkels Circularity Index; through which we report on 3 core-processes: 1. circular procurement 2. circular production 3. high-quality reuse Presentation round 4 PSV

“From Romario to Götze. How is it possible that PSV has a patent on top players”

Speakers: John de Jong – technical manager Mart van de Heuvel - former team manager and player coach

Not the most money, but always able to surprise smartly. In the hard world of football, many world top athletes experienced the warm heart of Eindhoven. About family feeling and warmth versus top sports climate. About the DNA of PSV and therefore the DNA of Eindhoven. From Romario, Ronaldo and Ruud van Nistelrooij to Roger Schmidt and Mario Götze. How is that possible? ASML

“Control light beams so accurately like shining a torch from the Earth and hitting a 50 Eurocent coin placed on the Moon.”

Speaker: Sheila Leenders - vice president of the EUV factory at ASML

Quote: “We control light beams so accurately it is equivalent to shining a torch from the Earth and hitting a 50 Eurocent coin placed on the Moon” “Control light like hitting a 50 Eurocent coin placed on the Moon”

In a presentation of about 30 minutes, I will shortly explain what EUV technology is, why it is important for our customers and what it took to develop it over the past decade. After this the main learning loops in the product will be explained as well as the impact these learning loops had on the supplying ecosystem of ASML. From there I will go into what it takes to bring a very innovative new technology to live & the next steps ahead of us. Royal Swinkels Family Brewers

Entrepreneurship

Speaker: Romke Swinkels - Managing Director the Netherlands

A true insider’s view of family-run Swinkels Family Brewers, and how the company has grown over 300 years to where it is today; by always doing everything slightly different from others. About daring, doing, taking risks and thereby achieving worldwide success. High Tech Campus

Demistify AI: it is happening right now.

Speakers: Paul van Son & Sebastiaan Laurijsse - AI Innovation Center

AI Innovation Center opened in April 2021 and is an incubator and accelerator for AI applications and projects by bringing together the regional AI ecosystem. In order to achieve this goal, we focus on raising the level of knowledge through events and (professional) education, facilitating the required ecosystem and infrastructure and offering relevant services to drive AI projects and applications by organizations in the region. The AI Innovation Center is an initiative by High Tech Campus Eindhoven and co-founded by Philips, Signify, NXP and ASML. https://hightechcampus.com/nl/ai VDL Groep

Mobility in transition towards the future.

Speaker: Menno Kleingeld

Manufacturing auto parts since their start in 1953, and for the last 25-years, leading the way with electric mobility in busses, coaches and Automated Guided Vehicles, VDL Groep has proven itself as an automotive innovator. Menno Kleingeld is going to give you an insight in the future of the auto industry. How is electric mobility, smart mobility and staying agile amidst the industry’s technological advances and electrification changing our future? Round table discussion with the CEOs of the collaborating partners of Brainport Eindhoven