Brainport Eindhoven & PSV Tech Festival Program Program 14.00 hours Kick-off with Frans Janssen, Commercial Director of PSV Eindhoven 14.15 hours Presentation round 1 15.00 hours Presentation round 2 15.50 hours Presentation round 3 16.40 hours Presentation round 4 17.30 hours Round table discussion with the CEOs of the collaborating partners of Brainport Eindhoven PSV Kick-off Speaker: Frans Janssen - Commercial Director of PSV Eindhoven The power of the partnership between the Brainport partners and PSV: It is a partnership focused on innovation, vitality, entertainment, talent development and talent recruitment. Presentation round 1 ASML and PSV How millions of lines of data become 1 in a PSV training Speaker: Maud Diepstraten & Diederick Edel Big Data collaboration between PSV & ASML translates millions of lines of data PSV Analytics project is a collaboration with PSV Sport performance and ASML BAS BiG Data. Back in November 2020, the project was started up with the intent to help the Dutch premier top football club unlock, use and optimize the larGe amounts of data it has been collectinG. The three months proof of value ended on 4 March with a final presentation in the Stadion. The team used a cloud platform and insights provided by TU/e to build a model that provides valuable insights. Millions of lines of data per Game had been translated into dynamic imaGes showinG traininG staff how the Game plan was executed and how pitch dominance changed during the match with every passing ball. The team had a session with PSV youth team head coach Ruud van Nistelrooij to discuss next steps. From these and other sessions came ideas that the team will pursue. It is a strong example how our two-year old partnership with PSV is startinG to take advantaGe of the collective brainpower in our reGion. The work inspires our ASML technologists as we collaborate and support the club to compete with its much biGGer (and richer) rivals. Jumbo Jumbo Foodcoach technology: entering a new era of personalized nutrition for Donyell Malen, Wout van Aert and Annie from Assen Speakers: Robert Jan Koens, ManaGer Foodcoach, Customer strateGy Ruud Voost, Solutions EnGineer, Jumbo Tech Campus Jumbo Foodcoach technology: entering a new era of personalized nutrition for Donyell Malen, Wout van Aert and Annie from Assen Jumbo’s mission: MakinG delicious and healthy food easily accessible to everyone Since 2017 we build toGether with Pro sport teams as PSV and TJV the revolutionairy technology platform Jumbo Foodcoach to make the health choice the easy choice. In this workshop we will share our war stories on how we have been building technology in an agile development process in a hiGh demanding business. Share what launching new breaktthrough technoloGy in a pro sport environment looks like. Discuss successes like Tim Cook tweetinG about our technoloGy. And more importantly the challenGes we have faced developinG and launching this breakthrough technology for the happy few and soon the happy many! How Jumbo Foodcoach technoloGy and worldclass coachinG expertise of PSV and Team Jumbo Visma is helpinG the happy few and many stepping in a new era of (performance) nutrition. VDL Groep Collaborative hunting for nanoMeters, milliKelvins and microTesla’s Speaker: Gerrit Oosterhuis High-tech/Semiconductor equipment requires technical features that are typically beyond everything that has been done before. The development departments of VDL ETG play a crucial role in bringing together functional design and manufacturing to enable the impossible. Technical examples will be presented to illustrate this: positioning stages, thermal control of substrates, electron microscopes. Guiding questions to answer in the presentation, with the technical examples as example: Why are these technically difficult features needed? What makes them so difficult? How do time-to-market requirements drive the current supplychain collaboration models? How does supplychain collaboration support the development process and how should it be organized? Why does a contract manufacturer need to have a 500+ development crew? How is contract manufacturing changing? What has been my personal role in this process? Philips “Artificial intelligence provides unprecedented and much needed opportunities for Healthcare.” Speaker: Tina Manoharan The healthcare sector is in need of a revolution. Healthcare systems and providers are under huge pressure, now more than ever. AI can help free clinicians from more mundane tasks, so that they are able to focus on what they do best. As Philips, we strongly believe that clinicians and AI have unique strengths that complement and augment each other, not replace each other.” Brainport Development Brainport Eindhoven, the human Silicon Valley Speaker: Frits van Hout Time after time companies like Philips and ASML succeed in achieving the seemingly impossible. Innovations are realised that improve lifes and make them better, more fun and more enjoyable. We achieve this together and for each other. The success of new products is largely caused by our egalitarian way of working. By challenging each other and allowing others their successes, together we are always able to rise to great heights. That is why an international visitor called Brainport the ‘human Silicon Valley’. By doing so he meant to say that in Brainport not everything revolves about maximizing profit, but also about jointly succeeding in creating a pleasant region to work and live in. Presentation round 2 Philips “Coding can save lives.” Speaker: Lena Hilscher: “DurinG a summer internship at Philips as a factory enGineer, I first got in touch with medical technology. The turning moment came when I had quite a bad accident and was in the hospital. I realized that in medical technoloGy I would be able to put my skills in software development into practice and actually make a difference in the world. Coding can be so much more than computer Games; it can save lives. I started workinG as an enGineer in Philips and in my current role as a Competency Consultant in the Software Center of Excellence I am responsible for our global software capability program. I have the pleasure to work with more than 6,000 inspirinG and enthusiastic software colleaGues across the Globe and accelerate the continuous advancement of world-class software capabilities across all businesses and locations. I see this as a transformational role; to make it a part of people's habits to continuously develop themselves and establish a growth mindset and learninG culture throuGhout Philips. Here I found out that it is not just technoloGy that fascinates me, but people development as well. Especially in software, it is important to continue learninG throuGhout your career. In our proGrams, we encouraGe people to develop continuously, to never stop learninG.” Philips “This is how Philips focuses on human-centered Artificial Intelligence.” Speaker: Arlette van Wissen: “As humans, bias is part of our everyday lives. When we develop Artificial Intelligence (AI), our human biases can end up in there as well. This can lead to favoring or disadvantaging groups of people in medical research and product development. At Philips, we try to be on the forefront of addressing AI bias in a proactive and transparent way.” ASML To boldly shrink what no one has done before.” Speaker: Jan Mulkens ASML has been on a scaling journey within the lithography process for more than 37 years. This scaling, what we call ‘shrink’, has been enabled by etching chip patterns using increasingly lower ultra-violet wavelengths and higher numerical aperture (NA) optical systems – namely, lenses and mirrors. While extreme ultra-violet (EUV) wavelength is able to print the smallest features, deep ultra-violet (DUV) continues to be the workhorse of the industry. In this talk I will invite the audience to join me as we review the major breakthroughs during ASML’s DUV scaling journey. These breakthroughs show how unimaginable optical and mechanical tricks have brought ASML to the leading edge of the semiconductor industry. Jumbo Thinking big, acting small – learning how to fail Speakers: Gosse Reinsma (Manager Jumbo Tech Campus) Thijs Kuin (Technical Pathfinder). In this presentation we share our challenges and our learnings in building Jumbo’s Tech Campus. How to support, run and change such a fast-growing business? How to setup your teams to encourage autonomy and an experimentation mindset? Through several real-life examples of successful (and less successful) innovations, we show how we are trying to translate bold thoughts into small steps – and how we have learned to listen to our customers along the way. Eindhoven Airport and Brainport Eindhoven Electrif(l)ying! Speaker: Olaf Broeders - Head of Airport Development Eindhoven Airport Emission-free flying from an airport that itself operates completely emission-free. With support from Brabant and Brainport, Eindhoven Airport is at the forefront of achieving this ambition. How? Olaf Broeders, Head of Airport Development at Eindhoven Airport, will tell you, together with well-known local partners, how you can board an electric plane in five years from an airport that is equipped with innovative energy solutions from our region. High Tech Campus Secure the deeptech future of the Netherlands: we need to act now. Speaker: Guus Frericks - HighTechXL The mission of HighTechXL is to build high-performance, deep-tech ventures so they become the Brainport region’s fastest-growing companies. We mobilize the Eindhoven region’s unique skills and networks by combining deep tech with entrepreneurship. We build teams of entrepreneurs and tech talents around the most advanced technology in the world. Technology from CERN, European Space Agency, TNO, Philips and other global innovators. https://www.hightechxl.com/ VDL Groep From Gas & Oil to Elektrolysers, that’s means transition in people, building and all other resources. Speaker: Marco Rine The takeover of Siemens Hengelo has placed the company in a transition on three fronts.