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Oral History Center University of California The Bancroft Library Berkeley, California David Maggard Dave Maggard: Oral Histories on the Management of Intercollegiate Athletics at UC Berkeley, 1960 – 2014 Interviews conducted by John Cummins in 2010 Copyright © 2017 by The Regents of the University of California Since 1954 the Oral History Center has been interviewing leading participants in or well-placed witnesses to major events in the development of Northern California, the West, and the nation. Oral History is a method of collecting historical information through tape-recorded interviews between a narrator with firsthand knowledge of historically significant events and a well- informed interviewer, with the goal of preserving substantive additions to the historical record. The tape recording is transcribed, lightly edited for continuity and clarity, and reviewed by the interviewee. The corrected manuscript is bound with photographs and illustrative materials and placed in The Bancroft Library at the University of California, Berkeley, and in other research collections for scholarly use. Because it is primary material, oral history is not intended to present the final, verified, or complete narrative of events. It is a spoken account, offered by the interviewee in response to questioning, and as such it is reflective, partisan, deeply involved, and irreplaceable. ********************************* All uses of this manuscript are covered by a legal agreement between The Regents of the University of California and David Maggard dated April 23, 2012. The manuscript is thereby made available for research purposes. All literary rights in the manuscript, including the right to publish, are reserved to The Bancroft Library of the University of California, Berkeley. Excerpts up to 1000 words from this interview may be quoted for publication without seeking permission as long as the use is non-commercial and properly cited. Requests for permission to quote for publication should be addressed to The Bancroft Library, Head of Public Services, Mail Code 6000, University of California, Berkeley, 94720-6000, and should follow instructions available online at http://bancroft.berkeley.edu/ROHO/collections/cite.html It is recommended that this oral history be cited as follows: Dave Maggard “Dave Maggard: Oral Histories on the Management of Intercollegiate Athletics at UC Berkeley: 1960 – 2014” conducted by John Cummins in 2010, Oral History Center, The Bancroft Library, University of California, Berkeley, 2017. iii Table of Contents—Dave Maggard Interview 1: May 26, 2010 Audio File 1 1 Maggard’s college years at Cal on a football scholarship — Training with Brutus Hamilton for a new coaching job — Teaching and coaching high school in Hayward — Training to compete nationally in the shotput — Raising a family, working at Los Altos High School — Training for the Olympics — Becoming head track coach at Cal — Isaac Curtis and the NCAA — Arleigh Williams — Cal’s “very hard line against the NCAA” — The NCAA’s decision to put Cal’s Athletic Department on probation — Transition from Chancellor Roger Heyns to Chancellor Al Bowker — Maggard is appointed Athletic Director at Cal — Walter Byers — More about the NCAA — “Cheating” in the Pacific Coast Conference — Cal’s stance — Coach Mike White — Bear Backers — Cal is removed from NCAA probation — More about Pac-10 — faculty unrest — The role of Athletic Director — Alumni relations and sports — Mike White’s departure — Coach Joe Kapp — Chancellor Mike Heyman — Cal in the Pac-10 — Chancellor Chang-Lin Tien — A job offer at the University of Virginia — Heyman’s counter offer — Maggard stays at Cal — Coaches’ salaries —The Copper Bowl — More about Chancellor Tien — Mike Heyman’s fundraising at Cal — Cal Sports Eighties — Walter Haas — A job offer and a threat — Paul Brechler and Governor Ronald Reagan — More about Heyman’s fundraising Audio File 2 36 Heyman and admissions — Faculty advisors and a push to improve the Athletic Study Center — More about Cal Sports Eighties — Russell White — Athletics, admissions, and a special case — Bruce Snyder, Lou Campanelli — Coaches’ salaries — Texas — Bruce Kennedy — Graduation rates — The Smelser Report — Budgeting and athletics — More about salaries Interview 2: July 15, 2010 Audio File 3 66 Pac-10 expansion — More about Texas — Report of the Chancellor’s Committee on Intercollegiate Athletics — Money, universities, and sports — Athletic Director Sandy Barbour — Endowments — UCLA’s Pete Dalis — The Knight Commission on Intercollegiate Athletics — Academic Progress Reports — Finances and college athletics — The University Athletics Board — Athletics budgets and expenditures iv Audio File 4 79 Professor Glenn Seaborg— Various leadership and administrative styles — Donors, fundraising, and sports — Bear Backers — UC Berkeley chancellors and the Berkeley Mission — Cal: second-largest public university in terms of number of sports — Cutting certain sports in the Cal athletics department— Competition for facilities among Men’s, Women’s, and Recreational Sports, and Physical Education and Athletics — Sacramento [state government] and Cal — Politics and budgets — Golf and wrestling — Olympic sports— Endowments — The Smelser Report — The University vs. Athletics — A Paul McCartney concert — “Why can’t we be good at athletics and academics at the same time?” — More about facilities — Institutions, regions, and cultures Interview 3: June 6, 2011 Audio File 5 99 Athletics Department people and Physical Education Faculty — Roberta Park — Athletic Facilities — Culture at Cal under Chancellor Clark Kerr — And under Chancellors Tien and Heyman — Joe Debley — Maggard’s experiences as a young athlete — Brutus Hamilton Audio File 6 116 The importance of coaching — More about Brutus Hamilton — Don Bowden — Maggard’s work as an administrator — Thoughts on Steve Gladstone’s dual roles as Athletic Director and coach of the crew team — The evolution of sports medicine and counseling at Cal — Maggard’s experiences with coaches, trainers, and counselors — Medicine in athletics, especially for football and basketball players — Cindy Chang— Changes in treatments of sports injuries — Athletes and bad behavior — Art Briles leaves Texas for Baylor — The business of cutting sports at Cal — Finances — The various approaches of chancellors to athletics at Cal — Alumni and sports — Athletic recruitment and entitlement — NCAA violations — Problems enforcing NCAA rules — Budget overruns and the threat of reductions in sports — Maggard’s experiences in Houson — Problems with divisions and institutions — The Knight Commission [End of Interview] v vi vii 1 Interview 1: May 26, 2010 Audio File 1 01-00:00:01 Cummins: This is an interview with Dave Maggard. Okay, so go ahead. You were talking about when you came in. 01-00:00:15 Maggard: I came back to Cal in 1968 after the Mexico Olympics. 01-00:00:23 Cummins: Yeah, now go back to when you were a student at Cal, and what year was that? 01-00:00:24 Maggard: I came to Cal on a football scholarship. Pete [Peter R.] Elliott was the football coach at that time and, as a matter of fact, Joe Kapp recruited me. 01-00:00:39 Cummins: Really. 01-00:00:40 Maggard: I played on the ’59 team, not the Rose Bowl team, but I played that year and then the next year. I had planned to play before injuring my knee. 01-00:00:54 Cummins: What position did you play? 01-00:00:55 Maggard: I came in as a fullback. I came in as a fullback. At that time you played you played both ways—I was a fullback and linebacker. 01-00:01:04 Cummins: That’s right. 01-00:01:05 Maggard: The third game, I moved to tight end; as a matter of fact, the first three games of the ’59 season there were three of us that alternated at fullback: Walt Arnold, George Pierovich, and myself. So then I moved to tight end when we played University of Texas at Austin, and so through that season—Marv Levy came in the next year. 01-00:01:35 Cummins: Yeah, Elliott didn’t last very long. 01-00:01:36 Maggard: Elliott wasn’t there long, no. They did not have a good year his first year; the next year they went to the Rose Bowl. During the ’59 season we had a lot of close games, and he went to Illinois following that season. 01-00:01:50 Cummins: Yeah, okay. And Elliott was your coach? 2 01-00:01:51 Maggard: Marv Levy followed Elliott. The third practice of the year I injured my knee. That was it for me from the standpoint of football. In high school I’d competed in football, basketball, and track and was decent in all of them and had opportunities in all three. So that’s when I decided to concentrate on track, when I could no longer compete in football. I competed in the shot and discus during that period of time. Brutus Hamilton kept me around for a little bit to help him. Brutus Hamilton was probably the closest friend I had up until the time he passed away in 1970. He was a great friend; he was a great mentor. And I’ll tell you a really quick story about that to give you some idea of what I’m talking about. After I’d finished the competition and I was playing around, he said stay around, before I started teaching and coaching in high school. 01-00:03:13 Cummins: So what year was that? 1963? 01-00:03:15 Maggard: I graduated in ’62 and I was still in Berkeley in ’63 He called me one day. I was still working out a little bit, but Carolyn and I got married actually between my junior and senior year. So she was working and we had David during that period of time. Brutus called me one day and said, “I want you to meet me at the Faculty Club tomorrow night. I want to mention something to you.” And so I said okay, and we went up and had dinner.

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