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$6.95 (U.S.), $8.95 (CAN.), £5.50 (U.K.), 8.95 (EUROPE), Y2,500 (JAPAN) aw a zw THE INTERNATIONAL NEWSWEEKLY OF MUSIC, VIDEO, AND HOME ENTERTAINMENT OCTOBER 19, 2002 Latin Acts Expand Presence At Arenas First View $40411.4010 0ki14 M.,. ç.. 0.4 ..:. ir As Tour Popularity Grows, Sponsorship Dollars Follow 401e74w.u; . aw, q M irvx,4400 yM;)\,Rb<..Y' rAU7 wa BY LEILA COBO and Vicente & Alejandro Fernán- a..er.e-4,..n i ,.,N .,Oad r -- w n.o a rA. len MIAMI -As the fall touring season dez. Their presence underscores . YErN.4e FO^ CU1 Y , m., Ï , gets under way, Latin artists -pre- the growing importance and eco- ra., _. , «,r,. e,, ., viously rare birds on the main- nomic viability of Latin tours, even stream arena circuit as it raises concerns -are showing up in about oversaturation. unprecedented num- Some of the big Lat- bers, often sharing the in acts have hit select Web Premieres Log On same markets within arenas in the past but days of each other. never to the extent -or Among the Latin headliners on with the attention -seen this year. As Key Marketing Tool major U.S. tours this fall are Shaki- Allison Winkler, an agent for the ra, Marc Anthony, Enrique Iglesias, Creative Artists Agency -whose BY BRIAN GARRITY generate traffic that can climb Maná, Carlos Vives, Juan Gabriel, (Continued on page 81) NEW YORK -Faced with fre- into the millions daily. quent leaks of new music on AOL Music GM Bill Wilson peer-to -peer networks, the major says, "In a time of radio consol- labels are stepping up their own idation where playlists are get- use of the Internet to preview ting tighter and in a time where House OKs Webast Royalty new releases in carefully orches- MTV is playing a lot less videos, trated campaigns that build a the music industry is looking buzz ahead of for additional out- Bill; Foes Take Case To Senate street date.
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