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CULTURAL AND ARTISTIC CONTENT

3.1. WHAT IS THE ARTISTIC As the central point of this vision of Novi VISION AND STRATEGY FOR Sad 2021, we see the and the bridges over it, not merely symbolic but THE CULTURAL PROGRAMME also real. Not just those demolished in 1999 OF THE YEAR? and rebuilt, but also those that we plan to In the Central-Eastern , is build in the field of culture and through it, perceived as an open and exciting city with as symbolic artistic, media, infrastructural, a number of impressive and internationally cultural and inclusive bridges. recognisable cultural institutions, events Our programme narrative is linked to the and creative minds. This is a city where bridges that connect people and create various European and local identities meet opportunity for dialogue and cooperation. and merge, where old cultural values are That is how we defined our four bridges – as constantly revived and new ones created the four pillars of candidacy and programme with the support of the international and clusters, linked to the programme lines local public. leading to the realization of our defined However, it is also a city that knows it can vision and which, through the various do more and better. This is why we see programmes, address outstanding issues in our candidacy for the European Capital of the eight areas of vital importance for the Culture as a top platform for joint creative future of the city. experiment, dialogue and new encounters in We have developed those bridges through the cultural scene of our city, whose devel- an analysis of potentials and strengths, opment contours have already being set on weaknesses and opportunities. Thus, the that basis. New Way Bridge deals with the strengths This means that the ECoC Novi Sad 2021 of our city – its distinctive heritage and programme proceeds from the broadest hospitality. The Rainbow Bridge shows our concept of culture as a mode of life and weaknesses, areas in which we must work expression, from aesthetic behaviour and and the challenges we have to meet; its main meeting people’s needs to a model for topics, therefore, are reconciliation and mi- communication with others and one’s sur- gration. The Freedom Bridge stresses the roundings. It encompasses all the horizontal innovative potentials of the city – its young and vertical aspects of culture affecting the and creative industries, while the Hope quality of urban life, giving a chance to all Bridge points to the opportunities opening those who want to become actively involved up through building cultural facilities and and creatively participate in the project. public spaces. In order to make this vision a reality, we Within each of the bridges major flagship have pushed into the background the tra- projects were developed. They were select- ditional, institutionally orchestrated access ed on the basis of their artistic and creative to culture, creating cultural programmes concept, attractiveness and compliance with through open, creative communication and the programme objectives, thus becoming new creative platforms. We believe that the the most visible projects to be implemented demystification of culture is possible only if in the event of being awarded the title. it comes out into the streets and other public Each bridge is then divided into pro- places, if it appears in unexpected locations gramme streams, encompassing the and among people who are not frequent thematic projects of the different applicants. attenders at elite cultural events. However, these projects do not constitute an NS2021 3. CULTURAL AND ARTISTIC CONTENT 3

RESOURCES TEMPTATIONS

THE NEW WAY BRIDGE BRIDGE OF HOPE

cultural heritage cultural capacites NOW hospitality public spaces

FREEDOM BRIDGE RAINBOW BRIDGE

NEW creative industry reconciliation young people migration

exhaustive programme list. They constitute lian calendar, New Year’s Eve is celebrated, 30% of all planned projects. During the by most Orthodox . For the people of five-year period of implementing this major Novi Sad this date means celebration with European project, several public invitations family and friends when we visit each other, will be sent out, which will further contrib- exchanging gifts for two Christmases and ute to the vision and objectives of the Novi two New Years. This is the reason why we Sad 2021 project. want the Opening Ceremony of the one-year Novi Sad 2021 programme to be held in these days of joy, celebration and together- 3.2. DESCRIBE THE STRUC- ness, enabling us to share our values with TURE OF THE CULTURAL all Europeans. PROGRAMME, INCLUDING The Novi Sad 2021 programme will start in THE RANGE AND DIVERSI- the concert hall of a newly-built ballet and TY OF THE ACTIVITIES/MAIN school, and continue with the ECoC EVENTS THAT WILL MARK Opening Ceremony on the central Liberty Square, culminating on the Danube Quay. THE YEAR. FOR EACH ONE, PLEASE SUPPLY THE FOLLOW- The ECoC Opening Ceremony will focus on the clock tower at Fortress. ING INFORMATION: DATE AND At midnight, when the clock hands meet, PLACE / PROJECT PARTNERS / we want to transform the so-called ‘drunken FINANCING. clock’ into a lighthouse by means of a holo- gram. From that moment on, it will represent THE OPENING CEREMONY a visual call to artists, creative minds, travel- lers and people from all over Europe to come The Novi Sad 2021 Opening and Closing to Novi Sad, the European Capital of Culture, Ceremonies will symbolically present the in order to help us build “new bridges” in two banks of the Danube in time, which we Novi Sad and Europe, throughout the year. hope to bridge through a series of projects in- troducing the innovation and change essential Budget: € 483,000 for the future development of the city and its inclusion in contemporary European trends. The Opening Ceremony will be held on 13 January 2021 when according to the Ju- Bridge names Flagship Streams Projects

1. Synergy – International Festival of Minority Theatres I Creative 2. European Cultural Bridge THE NEW Embassies 3. International Gastronomic WAY and Conference - Food Dialogues Ambassadors BRIDGE 4. Contemporary Novi Sad Postcards 5. Novi Sad Connection, 6. Bridge – One Memory, One Dream 7. Reading While Visiting: Contemporary Hungarian and Austrian 1. Connect 8. European Jazz Orchestra Twins

1.Moba for Heritage 2. F:ortification 3. Hakać (Hackathon) 4. Transformation of Small-Scale Urban spaces 5. 360 Degrees NS 6. Gastronomic Identity in Hotels and Restaurants 7. What is the Novi Sad Way? (hub) 2. Trans:form 8. Surprise Me.

1. Open Doors 2. Intellectual Topography of the Almaš Area 3. Fun on Fruška 4. Intimate History of Novi Sad 5. Liberta – The Birth of A City 6. Alternatura 7. Tell Me a Story 8. Book-Mark 9. Cultural Dining and Authentic Street Food and Wine 10. Taste of the Ancient 11. City of Kindness 3. Cult:tour 12. European School of Hosts.

1. My Place 2. The Legacy is You 3. Restoration and Tourist Marketing 4. Our of the Europe 4. Enjoy and I Preserve Bridge names Flagship Streams Projects

II 1. of Migration/Migration in Art RAINBOW Peace Chapel 2. At the Crossroads 3. (Re)connection BRIDGE 4. One Suitcase, One Hour 5. Theatre Bridges and Migrations 6. All Our Hopes are on the Other Side 7. The Road to 8. The Fugitives, 9.Composition 2021 1. 10. Once There Was One Cross:road 11. External and Internal Migration

1. Šangaj Monodrama 2. Let’s Meet the Cultural Heritage Using All the Senses 3. – the Meeting Point 4. International Camp for Disabled Young People 5. Live.Play.Dream 6. Bridging Barrier 7.Cultural Capital for All 2. Dovetale 8. Sound Beam

1. Boom 2021 2. Self-Sustaining Art – The Business Mainspring 3. Outside the Centre 4. For New Bridges Philharmonic Orchestra 5. Singing Bridges 6.Reconciliation in the Region – A Students’ 3. Piece Perspective of Art 7. The Generation After.

1. In the Middle of the Danube 2. Art Dialogues 4. 3. Danube festival DanubiaNS 4. Danube Promenade Bridge names Flagship Streams Projects

1. Suburb Fest III Freedom 2. NS Muralisation FREEDOM Festival 3. My Voice Travels BRIDGE 4. Traces 5. Rhythm of Life 6. 3D 7. Street Art 8. Fast Photo 9. Mileva and Albert, 10. Street Dance Festival “Grooving” 1. Urban 11. International Exhibition of Zone Student Posters and Photos

1.Music Plays Playgrounds 2. Ask the Children 3. Cultural Scrapbook 4. Let’s Widen the Frame 5. Play and Be My Friend 6. Young People and European Values 7. Green Weeks 8. Love Patches 2. Just Kids 9. Game Hunt

1. Fashion Connection 2. Mileva and Albert 3. Eurobot/ I, Automaton! 4. New Tech Music Bridge 5. Risk Change – 6. Wonder Lab 7. Antifestival 2K+ 8. Future Mythologies 3. Smart 9. Maker Media Space Future 10. Festival of Lights.

1.Career Incubator 2.Think Tank UNS 3. Know-How 2021 4. Employability of Young Artists 5.Ars Altera Pars 4. Creativity 6. Mapping 2021 at Work 7. EDU net Bridge names Flagship Streams Projects

IV Moba Project HOPE BRIDGE 1.Entrance/Throughway/ 2. Public Space Design Project 3. Windows of the City 4. Citizens Thinking 5. Mast Square 1. De:sign 6. Sculpture Park

1.Link It, Mark It 2. Novi Sad Now and Then 3. Art in Public Space 4. Festivals in Public Space – The Culture of Use 5. Jukebox Poetry by the Kilo 6. Bring Life to Parks and Music 7. Art Body Art 2. Room 8. Open Theatre for Art 9. Circle’s Circle

1.Market Caravan 2. Urban Reactor 3. Ideas Shop 4. Quart 5. Touch 3. Quart 6. In Praise of Theatre

1.Imagine Europe 2. Genesis 4. Innovation 3. Out of the Comfort Zone boost 4. Build up! NS2021 3. CULTURAL AND ARTISTIC CONTENT 4

I THE NEW WAY BRIDGE FLAGSHIP: Creative Embassies and Ambassadors HERITAGE AND HOSPITALITY This project will ensure the participation of Heritage and hospitality are fundamental eminent European and world artists hailing characteristics of the city’s urban identity. from Novi Sad and other European cultural Programmes classified in this category are centres. An exchange of programmes and designed to revamp their own potentials linking of distinguished cultural institutions and strengthen their interactive dimensions from Novi Sad and Europe will also take through cooperation with new partners. place. Thus, Balint Sombati, Igor Antić, This will be implemented through the fol- József Nagy, Aleksandra Vrebalov, Željko lowing three programme streams: Connect, Lučić, Jelena Bulajić and Minja Mikić will Trans:form, Cult:tour and Our Europe, visit our city while formal discussions will which will strengthen international ties, be going on with , György galvanise both the traditional and up-to-date Konrad and Emir Kusturica. local scene and attract new audiences from Eminent artists from Novi Sad who live and Novi Sad and Europe. work in the EU will become cultural ambas- An integral part of the Novi Sad 2021 sadors for the Novi Sad 2021 project from programme, the projects of this bridge 2017 to 2020, and in 2021 they will bring to will be implemented in cooperation with Novi Sad numerous outstanding artists with prominent, creative European minds, project whom they cooperate in the countries where ambassadors, by linking key Novi Sad in- they live. stitutions, NGOs and other cultural entities In the exchange with Matica Srpska, the Art with partners in , , , History of Vienna, Donauschwa- and other European cities. ben Museum of and the Museum of A significant number of projects will be in will present their programmes. the presentation, revitalisation and popu- Similar exchanges will take place with larisation of cultural heritage in the digital institutions from , Perugia, , Szen- domain, archives, data bases, or through the tendre and other European centres. activation or building of intercultural ties Because of its focus on the most important and cooperation. We also have developed individual and institutional resources, this projects aimed at transforming currently project was given priority in the structure traumatised urban spots in order to provide of this thematic bridge as a basis for major spatial and technical conditions for work amplification of the highest quality cultural and communication initiatives. exchange in this part of Europe. In brief: a collection of creative, artistic Budget: € 412,096 and educational projects connecting Novi Sad and Europe via research, workshops, Project leaders: Matica Srpska Gallery, presentations, film, music and other media , Museum of Con- projects and events, debates, exhibitions and temporary Art of Vojvodina, Matica Srps- gastronomic experiences. ka Library Budget: € 5,903,284 Foreign partners: Art History Museum of Vienna (AUT), Museum of the , Ulm (DEU) The National Gallery of in Perugia (ITA) NS2021 3. CULTURAL AND ARTISTIC CONTENT 5

1. Connect European Cultural Bridge is a project aimed at establishing a tamburitza philhar- The interconnection and exchange of artists, monic orchestra made up of the members of institutions and members of the public of the best tamburitza orchestras from , Novi Sad with the culture available in Eu- , , , Bosnia and ropean cities and regions is a basic starting Herzegovina, , Montenegro and point of this programme. In addition to its , with a percussionist section and a flagship project, the programme stream will mixed choir of over 150 members. On World involve several international festival-type Music Day on June 21, gems of European gatherings in the sphere of theatre, music, classical, folk and pop music will be per- literature, creative productions by minorities formed by the tamburitza philharmonic and gastronomic events. orchestra with top soloists and conductors. Budget: € 1,749,030 International Gastronomic Conference - Project leaders: Musical Youth of Novi Food Dialogues, reinterpreting traditional Sad, Újvidéki Színház/Novi Sad The- European cuisine in the present moment, atre, Cultural Centre of Novi Sad, World will bring together professionals from the Tamburitza Association, world of gastronomy, cookery, catering, Theatre Festival, Edition Neusatz, Institute farmhouse tourism, wine production, as of Culture of Vojvodina, NGO Color Media well as producers of food, organic food and Events. beverages, women’s rural associations, nu- tritionists, sommeliers, medicinal herbalists Foreign partners: European Tamburitza and other guests from the region, Europe Association (BIH), Austrian Cultural Forum and the world, who will through perfor- (AUT), Federal Chancellery of Austria mance, interactive panel discussion and lec- (literature) (AUT), Colegium Hungaricum tures exchange experience and knowledge (HUN), National Theatre (BIH), related to traditional food and new food and Prešern Theatre (SVN), Svenska wine trends in Europe and Serbia. Teatern (SWE), The Basque Cultural Insti- tute (FRA), Theatre Gu Leor (GBR), Hun- Contemporary Novi Sad Postcards – a garian Book Foundation (HUN), Code-Blue project focusing on postcards and their role (SVN), National Sommelier Association in the presentation and popularisation of of Montenegro (MNE), Mladina Weekly art. A curator will collect postcards of the (SVN). past 10 years, featuring contemporary art by Serbian and international artists, and display Pillar Projects 325 of them. During the exhibition, visitors Synergy – International Festival of will be able to create their own postcards or Minority Theatres is a theatre festival of bring postcards from their home countries linguistic minorities from the countries showing reproductions of contemporary signatories of the European Charter for Re- artworks. gional or Minority . The festival Other Projects will last eight days, with eight performances by eight companies, and will involve exhi- Novi Sad Connection, Bridge – One Mem- bitions, music programmes and conferences ory, One Dream,Reading While Visiting: on the possibilities of encouraging cultural Contemporary Hungarian and Austrian activities by minority communities. Literature, European Jazz Orchestra Twins NS2021 3. CULTURAL AND ARTISTIC CONTENT 6

2. Trans:form part of the European cultural heritage. The project will be based on the education and This stream will include reconstruction and participation of members of the public, work a fresh presentation of cultural heritage, camps and volunteer teams. ranging thematically from the promotion of Cyrillic alphabet and traditional models of Hakać (Hackathon) – a hackathon festival collective voluntary work, through the re- project aimed at creating new Cyrillic fonts designing of urban spaces and summing-up in order to preserve and ensure the wider of Novi Sad’s creative potential in virtual use of the Cyrillic script as part of the Euro- spaces. pean cultural heritage. In addition to this, an exhibition of works of applied art, obtained Budget: € 1,479,050 by using Cyrillic fonts, is also envisaged in Project leaders: City Institute for the order to promote the alphabet, namely in Protection of Cultural Monuments, Faculty , crafts, branding and packaging design. of Engineering/Department of Architecture, The main objective of the project is to create Museum of Vojvodina, Association of at least 30 Cyrillic fonts, thus contributing Citizens 3D, Creative Industries Cluster of to placing them in the global database Vojvodina, Faculty of Science/Department available for free usage. of Geography and Tourism, Academy of Other Projects Arts, Novi Sad. Transformation of Small-Scale Urban Foreign partners: Joubert Architects spaces, 360 Degrees NS, Gastronomic (NDL), Typofest (BGR) Identity in Hotels and Restaurants, What Pillar Projects is the Novi Sad Way? (hub), Surprise Me. Moba for Heritage – a modern version of 3. Cult:tour one of the most important local working Introduces the city, its history, natural customs – joining hands within the commu- environment and particular urban charac- nity to help each other through team work. teristics in an interactive and innovative By mobilising forces, this project aims at way. Projects in this category will cover a revamping popular architecture using tra- wide thematic and formal range, including ditional construction techniques to renew a reinterpretation of the traditional model of traditional Slovak house in Kisač, a Swabian content presentation, serial presentation house in , a Hungarian one in , in new media spaces and the discovery of a Serbian one in and a Croatian house attractive and interactive tours. in Petrovaradin through intercultural cooper- ation of all the communities living in the city. Budget: € 2,110,254 F:ortification – Transformation of the Project leaders: Matica Srpska, CORSO Fortress from the Real to the Virtual – a 2021, Centre for Theatre Research Novi complex project involving a network of ac- Sad, Cultural Centre of Novi Sad (KCNS), tivities from cleaning and levelling of space New Cultural Colony, Association of below and above the , Citizens – Almašani, Network through 3D presentations and a profile of of Women’s Organisations - Vojvođanka, virtual objects, to educational workshops Fruškać - Nature Lovers NGO. and the discovery of new tourist routes. All activities are aimed at the protection of Foreign partners: French Institute (FRA), the Fortress as the symbol of Novi Sad and Von Muller Film, (DEU), Vales Film (RUS), NS2021 3. CULTURAL AND ARTISTIC CONTENT 7

Jaibo Films (ESP), Tourist Organisation and the languages ​​of national minorities Secret (CRO), AITR – Italian As- living in the city. sociation for Responsible Tourism – Tourist Ofice (ITA). Other Projects Pillar Projects Liberta – The Birth of A City, Intimate History of Novi Sad, Picture City, Alterna- Matica Srpska Open Doors – by using tura, Tell Me a Story, Book-Mark, Cultural tablets and interactive applications, visitors Dining and Authentic Street Food and to this, the oldest and most versatile cultural Wine, Taste of the Ancient, City of Kind- institution in Serbia, will learn about its ness, European School of Hosts. history and its current work in digital form, with the option of monitoring the content in 4. Our Europe several languages. All this will be accompa- In this stream, special attention will be nied by short lectures and presentations of paid to the non-formal education of local works of capital importance, including the professionals, as well as representatives of oldest living literary magazine in Eusrope – institutions and members of the public in the the Matica Srpska Chronicles. preservation and presentation of the local Intellectual Topography of the Almaš and European cultural heritage. Projects Area – a project that aims to rehabilitate within this stream will also involve People and revitalise the intangible heritage of the of Novi Sad in mapping and preserving Almaš , the most authentic part of the most valuable tangible and intangible Novi Sad, through research, preservation heritage in their city. and presentation. The material will be Budget: € 152,854 processed and displayed on bill-boards, as well as in the supporting digital content in a Project leaders: Europa Nostra Serbia, multilingual mobile app. Through a series of Matica Srpska Gallery, Museum of workshops, different groups of people will Vojvodina creatively interpret and present the content Foreign partners: Europa Nostra, ICOMOS offered to city residents and visitors from Serbia, ICOFORT Croatia and ECCOFORT the region. Pillar projects: Fun on Fruška Gora – a project engen- dered by the need to provide an unconven- My Place project will be implemented by tional tourist option in the northern part of teams of Europa Nostra Serbia through Fruška Gora which, through hiking, moun- interactive workshops with People of Novi tain biking, agricultural tourism, kayaking Sad, inviting them to jointly map places of and boat excursions on the Danube and special significance in the city. As a result, Fruška Gora lakes, can contribute to the a special map of memories will be created dissemination and enrichment of the tourist constituting the joint intangible heritage of and cultural range of the city of Novi Sad all the inhabitants of the city. and the revival and promotion of village The Legacy is You is an educational project tourism. intended for volunteers and members of the Intimate History of Novi Sad – involves public which will enable their participation plays which breathe life into historical in activities that protect and promote the figures and events celebrating the multi-eth- cultural heritage of the city. nicity of the city, to be performed in Serbian NS2021 3. CULTURAL AND ARTISTIC CONTENT 8

Restoration and Tourist Marketing of the overcoming historical conflicts and current Fortificationis a two-day educational sem- crises, both locally and in present-day Eu- inar focusing on the protection of cultural rope. The main part of the programme will heritage and the use of the fortification’s take place in the Peace Chapel, including a tourist potential, planned for September forum of ministers of culture, philosophers 2017 at the Petrovaradin Fortress in Novi and sociologists who will discuss the peace Sad. The project is part of a broader educa- issues in Europe and the world, European tional programme on the protection of the identity, challenges and solutions, proposing heritage of along the Danube. the adoption of a joint document on future European cultural policy. We plan also to I Enjoy and I Preserve project will be cooperate with the Wochen Klausur, art implemented in Novi Sad schools, in coop- group dealing with socio-artistic practices eration with Europa Nostra Serbia, with the for many years, in order to offer many aim of building a positive and active attitude enemies or opponents in the everyday life by young people towards the protection of to meet and discuss in the secret and safe the city’s cultural heritage. space of the Chapel. In addition, a number of programmes will II RAINBOW BRIDGE be implemented with the aim of defining and resolving conflicts at regional and RECONCILIATION AND MIGRATION particularly local . One focus will be The projects of this bridge aim at replacing the current migrant crisis, gender issues, conflict with dialogue, enforced migration problems of the local creative community, with cultural, educational, sports and scien- modalities of support to minority and tific mobility in line with the best European marginalised groups. traditions and practice of solving pressing The initial principle of this project will be crises. At the same time, they will accentu- trust in dialogue, with the participation of ate the role of culture and art in conflict and all concerned on both horizontal and verti- crisis resolution, as well as promoting good cal level, so that we can expect the results to solutions of this kind springing from our be equally concentrated in their flexibility multicultural, cross-faith and multi-ethnic and concrete effects. urban environment. This will be implement- ed through the following four programme Budget: Eur 618,250 streams: Cross:roads, Dovetale, Piece of Project leaders: Exit Foundation, Bal- (he)Art and Danubians, offering artistic kanopolis, of Sremski Karlov- shortcuts to the solution of global and local ci, Serbian Ministry of Foreign Affairs conflict and crisis as well as examples of best cooperation practices across the Dan- Foreign partners: EU Delegation to Serbia, ube river basin. Wochen Klausur, European Commission’s Directorate General for Education and Budget: € 5,060,422 Culture, Council of Europe. FLAGSHIP: Peace Chapel 1.Cross:roads The project that bears the name of a historic This programme stream includes projects building in , famous for dealing with migration, leaving one’s country the crucially important signing of the Treaty and reconciliation, in the form of gender-ac- of Karlowitz in 1699, aims at reviewing and tive dialogues and presentations, internation- NS2021 3. CULTURAL AND ARTISTIC CONTENT 9 al conferences and workshops, open invita- Bulgarian Voices in Outer Space (Bulgaria). tions and individual artistic contributions. (Re)connection envisages the establishment Budget: € 1,408,318 of the KAT Festival and Female Scene Portal for the preservation of the feminist Project leaders: Academy of Arts of Novi heritage in new digital forms, striving to Sad, , Cultural make the current creative work of women Centre of Novi Sad, Matica Srpska Gallery, visible, to valorize it critically, reflect upon Academic Theatre Change, Musical Youth it theoretically and place it in the context of of Novi Sad, Centre for Theatre Research, the female and feminist history of the city. Tko Koln, Citizen’s Association Loft, Net- Through active exchange, getting to know work of Women’s Organisations - Vojvođan- each other and connecting, female artists, ka, Baza Centar NGO, Alumni of Women’s theorists and activists will restore their co- Studies and SAY IT Organisation. operation and opportunities of joint action, Foreign partners: KulturKontakt (AUT), at present virtually non-existent. Institute of Ethnology and Cultural An- Other Projects thropology Uniwerzitet Jagiellonski (POL), CHwB (SWE), The Mighty Creatives One Suitcase, One Hour, Theatre Bridges (GBR), GISALab (AUT), SCCA – Ljubljana and Migrations, All Our Hopes are on the (SVN), Croatian National Theatre Other Side, The Road to Qatar, The Fugi- (CRO), Theatre du Rictus (FRA), Arts tives, Composition 2021, Once There Was Association Institucija (CRO). One, External and Internal Migration. Pillar Projects 2. Piece of Art Art of Migration/Migration in Art is a This programme stream includes mediation research project placed in the context of and reconciliation, large and small-scale, migration and the cultural and historical from a pacifist regional ex-Yu rock spectacle changes that influenced the today’s cultural to diagnosing and applying possible solu- profile of Novi Sad. Initially, an exhibition tions in decades of conflict between the city will figure artists who use both contemporary administration and the creative community. and traditional elements in their work, this time through the visual study of the famous Budget: € 1,450,000 paintings Migration of the Serbs by Paja Project leaders: Cultural Centre of Novi Jovanović, St. Nicholas Rescues the Ship- Sad, Vojvodina Association Recommended, wrecked and The Flight from Herzegovina by Academy of Arts of Novi Sad, Bel Art Uroš Predić, with a media sifting of content Gallery, Faculty of Philosophy of Novi Sad, and re-reading in various techniques. Mafin NGO. At the Crossroads is a project that promotes Foreign partners: European Choral Asso- reconciliation and understanding in the ciation - Europa Cantat (DEU) region by introducing the traditional music of of Pécs (HUN), Code-Blue (SVN), Kino countries in the post-conflict period. As true Šiška (SVN), Faculty of Philosophy of keepers of musical tradition, the following art- Ljubljana (SVN) Faculty of Philosophy of ists will perform in original and modern ways: Zagreb (CRO), AEC (European Association Tamar Obrovac (), Amira Medunjanin of Conservatories), Blank Film Incubator (Bosnia i Herzegovina), Svetlana Spajić and (CRO), Association of Societies of Young (Serbia), Esma Redžepova and Creative People Tolmin (SVN). (Macedonia), Márta Sebestyén (Hungary), NS2021 3. CULTURAL AND ARTISTIC CONTENT 10

Pillar Projects and national minorities to persons with disabilities. The aim is to integrate margin- Boom 2021 is a three-day rock spectacle alised groups into the cultural life of the to be held in Novi Sad envisaging 21 per- city in order to expand equal participation formances by mainstream and alternative opportunities in culture and creativity. This groups from Novi Sad and the region. The may be adequately illustrated by the exam- basic idea of the project is to revive the ple of the , which has former BOOM festival which used to gather become a place of cultural encounters for all young and emerging musicians form all the citizens of Novi Sad. over the former , and to encour- age dialogue between young people in the Budget: € 1,124,000 region. The concerts will be accompanied by workshops, public interviews, exchange Project leaders: Association for Affir- of publications, rock poetry, film encoun- mation of Young Talents – Youth Festival ters, meetings of rock journalists. , the Dr Petrović Special Primary and Secondary Schools for Chil- Self-Sustaining Art – The Business Main- dren with Developmental Difficulties and spring is designed to reconcile problems Disabled Persons, Intercultural Theatre, between the city administration and the Musical Youth of Novi Sad, Centre for independent art scene over rental costs and Theatre Research, Jewish Community of lack of adequate space for artists, profes- Novi Sad. sional associations and NGOs. Several business premises on attractive locations Foreign partners: Mahler Chamber Or- which are not leased out and are owned by chestra, Slovo 21 Praha (CZE), Piccolo Fiore the city will be ceded free of charge or at (ITA), Hellenic Theatre/Drama Education a reasonable price for 20 performances by Network (GRC). local and foreign artists and critics. Pillar Projects Outside the Centre is an exhibition to be Šangaj Monodrama is a monodrama held on multiple locations in the immediate festival focused on the Roma population in vicinity of Novi Sad, displaying the works the outlying Šangaj neighbourhood, with of outstanding contemporary artists who the idea of increasing their cultural partici- belong to minority communities in the Dan- pation. The Festival is designed as a series ube region. The exhibition will have four of theatrical and educational gatherings in displays: Monologues; Outside the Centre; suburban backyards to popularise culture, Flows, Migration and Entanglements, and creativity and education in cultural manage- Dialogues. ment among the Roma population. Other Projects Let’s Meet the Cultural Heritage Using All For New Bridges Philharmonic Orchestra, the Senses - a contribution to sensitizing Singing Bridges, Reconciliation in the the community at large to the needs of the Region – A Students’ Perspective, The disabled from Novi Sad or visiting. A per- Generation After. manent exhibition of multisensory museum exhibits will provide an opportunity for 3. Dovetale children with developmental difficulties to nurture a need for beauty, develop cultural Art that involves work with marginalised habits and a better understanding of art and minority groups, from the linguistic and from an early age. Moreover, numerous religious diversity of the Roma population NS2021 3. CULTURAL AND ARTISTIC CONTENT 11 activities will take place through this proj- understanding, cooperation and exchange, ect, urging institutions to adjust to persons sending a cultural wave along the Danube. with disabilities in terms of providing them with easy access to the cultural heritage and Budget: € 459,854 contemporary cultural productions. Project leaders: Cultural Centre of Novi Synagogue – the Meeting Point is a project Sad, Municipality of Sremski Karlovci, which, through exhibitions, professional BelArt Gallery, Prosefest, Municipality lectures and workshops, shows the impor- of Beočin, NGO Danube Alley, Students’ tance of the Novi Sad Synagogue for the Cultural Centre, Exit Foundation. cultural development and social cohesion of Foreign partners: Pécs Writers Programme the city. The Synagogue and Jewish Street (HUN), KulturKontakt (AUT), Cultural were once a centre of Jewish life, but in Cetate (ROU), The Bridge Guard Residency April 1944 they became a collection centre, Programme (SVK), Art Encounter Timişoara the first stop in the process of deportation (ROU), Austrian Cultural Forum of Jews to the death camps. More than 90 (SRB), Balassi Institute Belgrade (SRB), percent of the Jewish population from the Traduki, Donaubüro Ulm/Neu-Ulm (DEU), territory occupied by Hungary were killed OK Cultural Centre Linz (AUT), Academy in , but the Novi Sad Jews who of Performing Arts Baden-Württemberg survived found the strength to reintegrate (DEU), Danube Cultural Cluster (AUT). into post-war life and will be participating in this project with their family members. Pillar Projects Other Projects In the Middle of the Danube – an educa- tional and artistic project taking place in a International Camp for Disabled Young ship- theatre sailing the Danube, gathering People, Live.Play.Dream, Bridging Barri- together artists, researchers and politicians ers, Cultural Capital for All, Sound Beam from the region. The aim of the project is 4. DanubiaNS to provide a new perspective – from the middle of the Danube - in considering and Because of its close historical and cultural proposing potential solutions to economic, ties and respect for different cultures and social and political challenges in the area, languages,​​ the Danube region is a colorful in Europe and beyond. In the Middle of the melding of various cultures, languages ​​ Danube is part of a wider Floating Academy and nations. If the region illustrates the project taking place in 2017, an example of diversity of Europe, Novi Sad illustrates the art laboratory and research expedition in the diversity of the Danube. Most languages ​​ Danube region. spoken along the Danube can be heard in Novi Sad and its surroundings: German, Art Dialogues – this project envisages a Hungarian, Ruthenian, Slovak, Serbian, co-curator exhibition featuring the works of Croatian. In mid-course, at equal distance contemporary artists from the Danube re- from the source and the mouth, Novi Sad is gion. Two curators, one from Romania and a bridge between East and West, the de- one from Serbia, will select artists for a kind veloped European countries and those still of artistic dialogue. The idea is to show the in transition. Through the projects of this similarities (and/or differences) in concept programme series, Novi Sad will become and artistic sensibility in order to produce an even more impressive meeting place of synergy and emphasize the universality of different cultures, opportunities for better artistic messages. NS2021 3. CULTURAL AND ARTISTIC CONTENT 12

Donaufest – in 2020, Novi Sad will be a range of programmes implemented through special guest of the biennial Donaufest, this flagship such as 360 Art Factory – a and Banoštor village from ZONE 021 will series of exhibitions of established and un- become the venue of the Danube festival known European artists, pop-rock concerts, programme in 2021. During the ten-day experimental and electronic music, promo- festival, various encounters will take place tions of books by various authors, philoso- of artists, musicians, dancers and writers in phers and the like. Throughout programmes a diversity of genres, together with members implemented within the Smart Design and of the public from all the Danube countries. Fashon Incubator there will be three centres organizing a variety of activities - a Design Danube Promenade - the length of the Centre providing hands-on activities for the Novi Sad Danube Promenade, measured in development of designing skills, a Research metres, is equivalent to the overall length of Centre implementing and promoting new the Danube (2800 m - 2800 km). The project technologies and “smart materials” research, will include artists from the partner mu- and an Education Centre for training in nicipalities on the Danube who will design fashion and culture management, marketing information points about their cities to be and promotion, culture and fashion events. placed along the Promenade. Furthermore, As a part of YCP, the “Manual” Forgotten in 2021 a curator will be appointed to devel- Arts Museum will be established where op an artistic concept of talking to pedestri- exhibitions of objects used by the inhabitants ans and making on-the-spot connections. of in their daily lives will be held. All these events and more will be part III FREEDOM BRIDGE of the Freedom Festival taking place through- out 2021 at the YCP. YOUNG PEOPLE AND CREATIVE Budget: € 354,000 INDUSTRIES Project leaders: Exit Festival, Students’ The Freedom Bridge seeks to channel the Cultural Centre, Academy of Arts of Novi energy and activism of young people into Sad, Faculty of Engineering, Manual Co., the development of the city’s creative in- Serbian Fashion Week. dustries as a potential trigger of economic development. In the context of this bridge, Foreign partners: Marketplace Boras we will develop four programme streams. (NDL), Maastricht Academy of Fine Arts The first will be devoted to the city’s urban and Design (NDL), Fashion Clash Festival culture and the promotion of contemporary Maastricht (NDL) art forms. The second one envisages the 1. Urban Zone development of cultural content for children, the third deals with the issue of modern tech- This programme stream supports urban nologies and the relationship of technological culture as a specific form of subculture and progress and culture, and the fourth connects a mechanism of achieving social dynamics art with business in an innovative way. and instigating social change. The project aims at promoting urban culture and art Budget: € 4,412,489 and bringing them closer to the citizens of FLAGSHIP: Freedom Festival Novi Sad, while establishing cooperation mechanisms which will ensure growth and The Youth Creative Polis creative multidis- development. The series includes projects of ciplinary centre will come to life through a intervention in public spaces (installations, NS2021 3. CULTURAL AND ARTISTIC CONTENT 13 flash mobs, performances), rap and hip hop Traces combines interactive theatre with culture, and urban dance form. elements of mystery, based on well-known games such as ‘Cluedo’ and ‘The Amazing Budget: € 1,452,504 Race’. The city of Novi Sad has many well- Project leaders: ETM Production, SubUrb known areas which have been neglected in Association, Gruv Association, Artfrakcija daily life. The Traces project will, therefore, Art Association, Association of Citizens shift theatres out of established institutions Factory of Culture, Firchie Think Tank, into these forgotten locations, to be discov- Milivoj Kostić, Barabarka Association. ered by the audience who follow the clues laid along the way. Foreign partners: Europe Jazz Network, World Drumming Association, Disabled Other Projects Drummers Association, BEAT UP (CZE). Rhythm of Life, 3D Street Art, Fast Photo, Pillar Projects Mileva and Albert, Street Dance Festival “Grooving”, International Exhibition of Suburb Fest is a festival of urban culture Student Posters and Photos. seeking to promote alternative cultural happenings in the city. The Festival will 2. Just Kids promote hip hop lifestyle, street dance and It is a fact universally acknowledged that DJ competitions, danceshop contests and creativity is most developed in children other activities promoting the street culture but is suppressed and drastically reduced of Novi Sad and Europe. over time, chiefly through the system of NS Muralisation decorates the city’s wall formal education. Incentives for children’s surfaces by drawing impermanent artistic imaginative engagement should be found murals based on pre-prepared plans. This in their everyday environment. Through could gradually solve the problem of dam- this programme stream, we plan to develop aged facades and buildings covered with programmes which will encourage cultural graffiti. Before the title year, annual com- habits in children, develop their creative petitions will be held for the best solution potential, increase awareness of their role in proposals when topics important from the the community and contribute to the devel- social point of view will be encouraged. In opment of new cultural audience. addition to their aesthetic effect, these murals Budget: € 1,093,230 will serve as a platform for launching public debates on vital local and global issues. Project leaders: Vojvodina Guitarists’ As- sociation, Vogram Association, Little Happy My Voice Travels is a project to form travel- Colony, V3B Magicana, Academy of Arts ling performing groups of Roma and non-Ro- of Novi Sad, Centre for Theatre Research, ma, aged 15 to 25. In creative workshops, Know How Centre. the young people would write lyrics for rap songs based on autobiographical stories about Foreign partners: Roma Education Fund migration, social exclusion, discrimination, Budapest (HUN), Goblin (FYROM), and their own identity search. After this, Nagyecsed associatoom (HUN), Lotus they would jointly compose music, rehearse (CRO), Spiele Raume (AUT), Slovo 21 choreography and perform together, travel- (CZE), Macedonian Centre for International ling across the region. Cooperation (FYROM), Hellenic Theatre/ Drama Education Network (GRC), Give Me Your Hand (HUN), Alfa Theatre (CZE). NS2021 3. CULTURAL AND ARTISTIC CONTENT 14

Pillar Projects Other Projects Music Plays Playgrounds relocates art to Play and Be My Friend, Young People children’s playgrounds. Students and teach- and European Values, Green Weeks, Love ers of the Academy of Arts will develop, Patches Game Hunt design and build large musical instruments suitable for outdoor use which can be placed 3. Smart Future on children’s playgrounds throughout the Smart Future is a programme stream city. These will be percussion instruments based on the need to establish interaction of varying size and pitch, made of natural and balance between the technological, materials and function also as sculptures. social, mental and architectural environment Teachers from the Academy will hold on- on the one hand, and art on the other. New site training on different instruments. information technologies are the key dimen- Ask the Children is an attempt to enable sion of the new, people-centred society of children to intervene in simple ways in knowledge and creativity. With the help of virtual space by using the Internet and culture as a driving force and the For New interactive android applications. Through Bridges programme, we hope that Novi Sad imagination, creativity and games, they can will become a people-oriented city, where suggest how they imagine the environment its citizens will be able to enjoy everyday in which they live, play, attend school, life and work and find daily opportunities to kindergarten or go off to the playground. express their human and creative potential. The selected locations will be modelled in Budget: € 1,310,669 3D form, and the children will be able, as in videogames, to add different elements of Project leaders: Serbian Fashion Week, movable educational furniture, recreational Museum of Contemporary Art of Vojvo- equipment, flowers, plants and other items. dina, Institute of Culture of Vojvodina, Academy of Arts of Novi Sad, Exit Festival, Cultural Scrapbook is an outdoor youth Faculty of Engineering Novi Sad. camp aimed at developing the art skills, creativity and cooperation of children and Foreign partners: Malta Fashion Week young people from different social groups. (MAL), Fashion Film Festival Participants in the programme will take (ESP), Bulgarian Fashion Week (BGR), part in educational workshops for puppet Fashion Week (BIH), Fash- theatre, film, literature and other activities ion Film Festival (DEU), Exclusive which will enable them to learn more about Designers Week (GRC), KID Kibla (SVN), local and European traditions, while raising Kontejner (CRO), (AUT), awareness of the need to protect the shared Reaktiv (BGR), Museum of Contemporary cultural heritage. Art of Republika Srpska (BIH), Balkan Computer Congress, The Giuseppe Tartini Let’s Widen the Frame is a project which, Conservatory of (ITA), Centre for though drama workshops, reconstructs New Media Culture RIXC (LAT). paintings in galleries, with the participation of educators, pupils and students. This type Pillar Projects: of nonformal education can help young Fashion Connection is major project in people understand the deeper meaning of this stream, envisaging a large number of artworks and develop a love of art. programme activities in the field of fashion and design, in cooperation with numerous NS2021 3. CULTURAL AND ARTISTIC CONTENT 15 foreign and local partners in the period from Other Projects 2018 to 2021. Beginning in 2018 during Ser- bian Fashion Week, numerous programmes Risk Change – Wonder Lab, Antifestival will be organised on the topics of Novi Sad 2K+, Future Mythologies, Maker Media 2021: Space, Festival of Lights. 2018 Traditional Costumes of European 4. Creativity at Work Countries; The Europe 2020 strategy recognises entre- 2019 Fashion Styles in the Context of Social preneurship and self-employment as the key Change; elements for achieving smart, sustainable and inclusive growth which will also be 2020 Fashion in Times of War snd Peace; addressed in this part of Novi Sad 2021 pro- gramme. This stream will facilitate commu- 2021 Future Fashion – Cosmopolitan nication, training and support to artists and Uniform. workers in creative industries. In addition, Mileva and Albert is a movie focusing on mapping and an online know-how based the theme of the (emotional and business) education will bolster management capacities partnership between and in culture, tourism and the entrepreneurship. Mileva Marić-Einstein from Novi Sad. In Budget: € 202,086 addition to being technically advanced and attractive for the public, the movie will Project leaders: Faculty of Engineering – promote local cultural heritage, multilin- Department of Industrial Engineering and gualism, and the joint Management, UNESCO Chair of Enterpre- tradition of Europeans but will also open neurial Studies and Creative Industries at the up gender related topics connected to the (UNS), UNESCO famous couple. Chair of Cultural Management at the Univer- sity of Belgrade, Faculty of Management in Eurobot/ I, Automaton! Is a series of Sremski Karlovci, KulturaNova Association, lectures and public presentations offering BiznisNova Association, Cluster of the a critical insight into the social context of Creative Industries of Vojvodina. technology. Conceived as a dialogue be- tween students, teachers and the audience, it Foreign partners: TILLT (SWE), Itzinya touches on: smart environment, spatial intel- (SWE), Global Startup Network (SWE). ligence, management of urban life, humane cities, new technologies, social engagement, Pillar Projects responsible citizens. Career Incubator – this programme en- New Tech Music Bridge is a joint project visages the implementation of several job- of the Academy of Arts in Novi Sad and shadowing and internship projects for young the Conservatorio di Musica Giuseppe cultural workers, as well as for members of Tartini, Trieste. Through a digital LOLA the Novi Sad 2021 team, all in cooperation (Low Latency) system, artists from Novi with the Centre for Contemporary Art in Sad can rehearse and perform with artists , the Pilsen 2015 Foundation from Trieste in real time, and audience and similar institutions. The programmes throughout Europe will be able to watch the include a two-week study visit in order to performances. acquire the know-how and skills to manage large-scale art and participatory projects. NS2021 3. CULTURAL AND ARTISTIC CONTENT 16

Think Tank UNS - in cooperation with the the Novi Sad 2021 project. Via this bridge University, an open source platform will be we hope to ensure sustainability and to developed as an online base of know-how, involve as many members of the public as resources, project and entrepreneurial ideas possible in all future activities of this type. of the University of Novi Sad. This platform will try to encourage the practical use of Through the Novi Sad 2021 project, the knowledge and the development of entre- public will for the first time be personally preneurship, with special attention to the involved in the building of the city’s cultural creative industries. capacity, jointly creating a platform for development. Through group discussion, Know-How 2021 - through this programme conferences and public debate, residents will five students with the best entrepreneurial be asked for their opinion on the use of public ideas will be supported to make use of space, namely through the De:sign stream on European funds to help small- and medi- spatial planning, the Room for Art stream for um-scale businesses. artistic intervention in Public Spaces and the Employability of Young Artists - project Quart stream to revitalise small, forgotten aim is to train artists in the methodology of corners of the neighbourhood. artistic intervention in the business sector Budget: € 4,111,526 and prepare a manual for wider usage of this methodology among artists. Flagship: Moba Project Ars Altera Pars - through organising train- Moba is a traditional custom of helping one’s ing courses, mentoring sessions, innovative neighbours, usually with jobs that require exhibitions and new marketing approaches team work by several people, but today it this project will stimulate artists to become has almost disappeared. Through the Moba entrepreneurs, to earn a living from their art programme we will mobilise residents to join and develop independent careers. forces to transform the city. At the beginning Other Projects we will organize educational activities in urbanism and a competition for utopian The Mapping 2021 project will chart cre- architectural projects. Next, we will develop ative industries and tourist capacities in the the Moba project into three parts: a local city and surroundings via an interactive map Moba which would involve citizens of Novi and a mobile app. Cultural stations in the Sad in transforming public spaces in their municipalities of Sremski Karlovci, Beočin neighbourhoods, an intercultural Moba and Irig will carry out a continuous five- dealing with refurbishing heritage houses of year programme of training, EDU net. This the various national minorities in Novi Sad involves management training in culture and and finally, a European Moba which will tourism, entrepreneurship and the creative bring Europeans to the city to help transform industries – with special emphasis on the IT public spaces and reinterpret local heritage sector and multimedia production. within international working camps. Budget: € 250,000 IV HOPE BRIDGE Project leaders: Novi Sad 2021, local PUBLIC SPACES AND CAPACITY communities, Faculty of Engineering/De- BUILDING partment of Architecture and City Planning, Association of Architects of Novi Sad, Hope Bridge is concerned with building up Association of Landscape Architects, the the infrastructure and human capacities for NS2021 3. CULTURAL AND ARTISTIC CONTENT 17

City Planning Institute and the City Parks national competition or by invitation, after and Gardens public utility. which one sculpture will be put up each year. Foreign partners: Alliance of European Public Space Design Project - is intended Voluntary Service Organizations, CCIVS to educate citizens in the importance of de- – Coordinating Committee of Interna- sign as a form of art affecting the quality of tional Voluntary Service, Service Civil life. It proposes solutions through a book of International. designer standards for the city of Novi Sad. Training will be carried out through open 1.De:sign workshops and encounters with designers This programme stream is intended to clean from all over the world who will discuss and landscape public spaces in Novi Sad – and compare the experience of various cities placing art installations at the approaches with that of Novi Sad. to the city, putting up artistically designed Windows of the City - students of the Acad- masts and painting windows, in consultation emy of Arts will explore glass as a material with the members of the public through the for use in public spaces. Young artists will Citizens Thinking programme and training work on the city windows, providing the through the Designing Public Spaces project. inhabitants with a new perspective on the tra- Budget: € 1,196,000 ditional forms of stained glass and the “kibitz Fenster” (a traditional motif of Vojvodina). Project leaders: Bel Art Gallery, Academy of Arts of Novi Sad, Belgrade Association Other Projects of Group Analysts (DGAB), Association Citizens Thinking, Mast Square, Sculpture of Fine Artists of Vojvodina, Association Park. of Applied Art Artists and Designers of Vojvodina. 2. Room for Art Foreign partners: Association of Artists This segment of the programme discovers Flag Designers of Hungary (HUN), Plein sites where artists can express themselves, Art Festival (HUN), Kunstlerhaus Artists using new and old spaces to bring the Association (AUT), Dortmund Group cultural heritage closer to the population in (DEU), 40 Art Group (GBR), a new and innovative way. Association of Artists Timişoara (ROU), Artists’ Association (CHN), Budget: € 1,206,280 Toki Art Space (JPN), OPUS Organisation Project leaders: Musical Youth of Novi for Promoting Understanding of Society Sad, Matica Srpska Gallery, NGO Šmiranti, (GBR), High School of Decorative Arts Association of Fine Artists of Vojvodina, (FRA). “Stevan Šalajić” Folk Ensemble Vrdnik, Pillar Projects Associacion of Citizens Inbox, Academy of Arts of Novi Sad, Association of Architects Entrance/Throughway/Exit – Welcoming of Novi Sad (DANS). Sculptures on the Approaches to Novi Sad is a major endeavour of this candidacy involv- Foreign partners: Igudesman & JOO ing the placing of monumental sculptures on (AUT), Mnozil Brass Musical Group (AUT), the five access roads to the city. Following Mozart Group (CZE), Glass Duo (POL), previous public discussion, the sculptures Pаgagnini Festival (ESP), Association of will be created by artists selected in inter- Fine Artists of Croatia Osijek HDLU (CRO), St. Barbara Croatian Folk Ensemble (CRO), NS2021 3. CULTURAL AND ARTISTIC CONTENT 18

Spraoi International Street Arts Festival Other Projects (IRL), Buskers Festival (ITA), Imaginarius Festival (POR), Art Academy Jukebox Poetry by the Kilo, Bring Life of Osijek (CRO), Faculty of Fine Arts to Parks and Music, Art Body Art, Open (FYROM), POPUP Art Organisation (CRO). Theatre, Circle’s Circle . Pillar Projects 3. Quart Link It, Mark It – The project was conceived This programme stream will reach the as the joint effort of a group of artists from remotest parts of Novi Sad, bringing them Novi Sad and Osijek, aimed at finding alter- theatre, music and gastronomy. This will native exhibition spaces in Novi Sad. The ba- be preceded by research into the habits, sic idea is to explore, activate and revive the attitudes and ideas of the residents. It is city’s public spaces, shopping malls, business committed to encouraging audience interac- facilities or neglected locations – parts of the tion and is part of the audience development city’s industrial heritage. Artistic intervention strategy and the democratisation of culture. will take place in close interaction with local Budget: € 1,024,046 members of the public. Project leaders: , Creative Novi Sad Now and Then- the idea behind Software, Eco Concept Association, Acad- this project is to revive the atmosphere of emy of Arts of Novi Sad, Association of a 19th century photographic studio where Artistic Activities Artists 23, Drž`- ne daj people may have their picture taken. Erected Theatre Company. out of doors, the studio will use old, large format cameras and wet-plate collodion Foreign partners: Košice 2013/SPOTs technique. Lectures will be held on portrait (SVK), Timişoara 2021 (ROU), Trans photography and the history of photography Europe Halls Network, Alfa Theatre Pilsen in Novi Sad. At the end of a seven-day (CZE), BlÖffique théâtre (FRA), VENI workshop, the photos will be displayed in an Academy (SVK), Czech Design Week open air exhibition. (CZE), CAL-XL (NLD), Johan (CZE). Art in Public Space is a project with a group Pillar Projects of students, young artists and professionals Market Caravan – the idea of this project who will jointly analyse artistic practice is to equip two mini vans and a trailer, in Novi Sad: sculptures, murals and public each representing one part of the Market works of art. Later, participants will consol- Caravan project. The caravan would tour 12 idate their experience and creative ideas by city neighbourhoods in a year, interacting engaging in a set of “problem works”, using with the local population and offering three both traditional and new media. types of services: a Design Shop for the Festivals in Public Space – The Culture manufacture and sale of creations by young of Use - an exchange of ideas and artists designers from Novi Sad; a Novi Sad 2021 from similar European festivals: Ireland’s Info Desk to promote activities related to the Spraoi International Street Arts Festival European Capital of Culture; a Food Track (Waterford), Novi Sad’s Festival of Street where, together with local residents, dishes Musicians, ’s Ferrara Buskers Festival would be prepared and later presented on and Portugal’s Imaginarius Festival. The the Neighbourhood Food market. project includes a conference on festivals in Urban Reactor involves the development of public spaces. web and mobile apps enabling the organisa- NS2021 3. CULTURAL AND ARTISTIC CONTENT 19 tion of cultural events with a small number Pillar Projects of performers in urban neighbourhoods. The audience will be able to leave information Imagine Europe – conferences and seminars about when they are usually free, their on , in cooperation with opinion of a particular cultural event and the EU Info Point, in order to link political their selection of three events which they decision-makers and members of the public. would like to see. Each year, at least one conference will be held with the following possible topics: Ideas Shop – a colourful kiosk which will shared memories, European identity and Eu- serve as a store of ideas will be placed in ropean narratives, culture and development, one of the neighbourhoods of Novi Sad. The a strategic approach to EU external relations, young artist Milana Nikić will sell and buy cultural coalition for European citizens, etc. ideas from random passers-by and record the entire experience, including evaluation. Genesis - is a training programme focusing Three young artists from Košice, Timişoara on cultural management, managing participa- and Wroclaw will also be selected to repeat tory projects, large-scale and other projects, the same process in their cities. The material with the aim of training and providing basic obtained will be edited and used in a docu- skills to young people who want to work mentary showing differences and similar- on culture projects. Seminars envisaged by ities, including in communicating with the the Creative Youth Polis programme will be public in all three. intended for different target groups. Other Projects Out of the Comfort Zone - is a training programme for people employed in public Quart, Touch, In Praise of Theatre. institutions, involving EU project writing, English , volunteer management and 4. Innovation Boost management in culture, which will build the This stream is a major human capacity capacities necessary for accessing European building programme, providing education funds and engaging in international coop- and experience for artists, creative indus- eration projects. The programme will also tries, managers and workers in culture and include several partnership building seminars the media but also working on audience to be implemented before 2021. development through cooperation with Build up! - aims at building the production schools. It will boost the innovation concept team for Novi Sad 2021, catering for evalu- through various workshops, debates, semi- ators and volunteer management, including nars and conferences in order to address im- training for large-scale projects manage- portant issues, among them EU integration. ment, fund raising seminars, cross-cultural Budget: € 435,200 training and other activities as necessary. This will ensure the stable functioning of Project leaders: Novi Sad 2021, Students’ Novi Sad 2021 Ltd., and quality implemen- Cultural Centre, European Movement in tation of the programme in accordance with Serbia, Eco Concept Association, Tourist the set objectives. Organisation of Novi Sad. Foreign partners: EU Delegation to Serbia, Contemporary Art Centre in Bratislava (SVK), Pilsen 2015 Foundation (CZE). NS2021 3. CULTURAL AND ARTISTIC CONTENT 20

THE CLOSING CEREMONY Programme Timeline 2021 Having watched it generate new knowledge, We planned the timeline and tempo of the models and ideas, the Novi Sad 2021 closing project in the light of various factors. These programme will be again held on New depended chiefly on the artistic vision and Year’s Eve, this time in accordance with the strategy, the types of projects, the conditions “new”, Gregorian calendar. required to carry them out (space, weather etc.) and the tourist season when the great- The meeting point will be the area of the est number of visitors is anticipated. The Youth Creative Polis, moving on to the Novi chief projects marking the title year have Sad Quay. Since the weather in Novi Sad is been spaced out evenly throughout the cold at this time of year, we will arrange a year, while the succession of the rest will unique ice-skating experience. The audience ensure the unflagging attention of local and will be able to rent skates and glide through foreign guests. The opening ceremony will an artistically constructed leading by take place on 13 January 2021, the Serbian the Quay. Skating 2860 metres, the audience New Year, and the closing ceremony on 31 will traverse a symbolic length of 2860 km. December 2021. - exactly the length of the European course of the Danube, the longest EU river and one of the most important waterways in Europe. After passing through the tunnel, visitors will be able to see the fifth, hologram bridge over the Danube. This bridge of culture would be a lasting symbol of joining the old and the new, past and future, citizens of Novi Sad and citizens of Europe, Serbia and the ! Budget: € 392,000

WINTER/SPRING SPRING/SUMMER SUMMER/ AUTUMN/ AUTUMN WINTER The Opening Moba for Heritage Synergy ceremony Creative Embassies and Ambassadors THE NEW WAY Food Dialogues Intellectual topography of Almaš Area Art Dialogues BRIDGE Hakać (Hackathon) Fun on Fruška Gora In the Middle of the Danube Donau Lounge European Cultural Fortification Bridge Donaufest Art of Migration, Peace Chapel At the Crossroads (Re)Connection Migration in Art RAINBOW Sound Beam Boom 2021 Šangaj BRIDGE Monodrama Outside the Centre Synagogue - the Meeting Point NS2021 3. CULTURAL AND ARTISTIC CONTENT 21

Freedom Festival 360 Art Factory Design Incubator Manual - Forgotten Arts Museum

Ask the Children Playgrounds - Musical Suburb Fest Smart Fashion

Grounds Incubator

FREEDOM Traces My Voice Travels Risk Change - Wonder Lab BRIDGE Let’s Widen the Frame Cultural Scrapbook Antifestival 2K Fashion Connection NS Muralisation Mileva and Albert 46 Urban Pockets Public Space Design- Link it, Mark it Windows of the ing Project City Imagine Europe Moba Career Incubator Entrance/Throughway/Exit project

Quart

HOPE Novi Sad, Now and Then Festival in Public Space BRIDGE Art in Public Space Urban Reactor Market Caravan Quart Theater Idea Store The Closing Ceremony

3.3. HOW WILL THE EVENTS projects for the candidacy. Parallel to this, AND ACTIVITIES THAT WILL a campaign of citizen involvement was launched, proposing to create the candidacy CONSTITUTE THE CULTURAL programme through a project entitled My PROGRAMME FOR THE YEAR Neighbourhood. At several points in the BE CHOSEN? city, members of the public were able to obtain information and make suggestions by The involvement of all stakeholders is a filling in a questionnaire about programmes basic strategic commitment of the team and activities that could be implemented in drafting the cultural programme of the the framework of this candidacy. In seven Novi Sad 2021 project. Hence, the drafting neighbourhoods, the changes people would of the programme included members of the like to see in the area were written up on the public, representatives of cultural institu- huge billboards. tions, artists’ associations, NGOs, artists, scientists, architects, media, the University, Based on proposals from the public and the the private sector, as well as our foreign conclusions of expert working groups, a partners and advisers. Draft Strategy Novi Sad 2021 was devised. This was the basis for issuing the first public The process of selecting projects and formu- invitation for project ideas - a democratic lating programme concepts began in 2013 way of making sure that proposals from the with the establishment of eight programme widest possible circle of applicants were working groups of over fifty experts from included. The response yielded fifty proj- the public and private sectors, eager to ects, some of which formed part of the first contribute to the development of ideas and application form. NS2021 3. CULTURAL AND ARTISTIC CONTENT 22

After entering the final phase of the com- In case of being awarded the title, local petition, the newly formed Arts Council and international calls for projects will developed the idea of For New Bridges immediately be sent out for projects with based on four pillars. Shortly after, working clear criteria, respecting the principles of groups called ‘Bridges – Laboratories of transparency and equal opportunity.At least Ideas’ were formed, involving professors twice a year we will organise Idea Labs from the Academy of Arts, members of the – creative workshops gathering together independent art scene and art students. The representatives of festivals, institutions, purpose of these working groups was to organisations and artists in the city with the design and propose candidacy projects, but aim of jointly producing creative ideas and also to encourage other organisations and project proposals. Throughout all four years, artists to send in project proposals and assist at least twice a year we will organise micro them in the creative process. The working grants for the realisation of project ideas groups soon prepared another public invita- – small local citizen’s projects in neighbour- tion to submit project ideas. This bore fruit hoods and local communities. in the form of 240 proposals. All ideas submitted passed through three 3.4. HOW WILL THE CULTUR- stages of selection. The first stage was a technical review of projects and the verifi- AL PROGRAMME COMBINE cation of documents submitted. The second LOCAL CULTURAL HERITAGE was the selection of projects by independent AND TRADITIONAL ART FORMS foreign experts involved in For New Bridges and who had already successfully imple- WITH NEW, INNOVATIVE AND mented several ECoC projects. The final EXPERIMENTAL CULTURAL selection was carried out by the Arts Coun- EXPRESSIONS? cil, based on the criteria of artistic value, compliance with the programme concept Novi Sad has always been a hub of cre- and the rules of the ECoC project, in coor- ative minds, ready to instigate change dination with foreign advisors and the team writing the application. Novi Sad – the City of Neo Avant-garde Parallel to this process, our team for in- In the late sixties and early seventies, ternational cooperation was planning and besides Zagreb, Ljubljana and Belgrade, developing cooperation with other European Novi Sad was a vibrant cultural centre and a capitals of culture. This communication focal point for new artistic ideas. The Youth resulted in more than twenty international Tribune was one of the liveliest cultural projects, which were included in the Novi institutions in the country, where people Sad 2021 programme. After that, the final engaged in open discussion and provocative list of projects was established and classified debate, expressing the most liberal ideas. according to the programme concept. The For example, at that time, body art perfor- only projects selected where those that, in mances, the most visible expression of the the view of the Arts Council, best matched conflicted relationship between individual the programme concept of the candidacy. Of and collective, concealment and exposure course, these projects will not be the only of privacy, were more frequent than today. ones to be implemented in the framework Marina Abramović, one of the most distin- of the Novi Sad 2021 programme, since guished personalities of that era and former the process of developing the programme assistant lecturer at the Novi Sad Art Acad- continues through the following forms: NS2021 3. CULTURAL AND ARTISTIC CONTENT 23 emy, has been invited to be part of the Novi mations of this part of the city, developing it Sad 2021 programme. into a more innovative cultural district. The Yellow House on the bank of the Dan- Old for New ube, although now demolished, still retains the memory of the passionate civic activism The structure of the For New Bridges pro- of the 1980s, generated by young artists gramme has been designed so as to combine and largely focused on youth. Since the time traditional and contemporary art forms. The when music in the “old” Yugoslavia began to Novi Sad – Then and Now project includes evince the first timid signs of rebellion and taking photos of people in Novi Sad with counterculture, Novi Sad has been an im- the use of old, large format cameras and portant point on the Yugoslav musical map, wet-plate collodion technique, invoking the culminating in the era of new wave and punk atmosphere of the city’s 19th century pho- with “Pekinška patka” ( Duck band) tographic studios. The Fast Photo project, and other cult bands. This has earned the on the other hand, will give us mobile phone city the accolade of the centre of progressive photo workshops involving Instagram stars music in the even today. as teachers. The Missing Screw The Bring Life to Parks and Music project presents classical music in new light, with After the war, and largely due to a lack of concerts of European ensembles perform- space and financial support, Novi Sad’s ing in an interesting and humorous way, independent cultural scene gradually faded bringing music closer to the public, while At away. However, some ten years ago, riding the Crossroads will bring in performers of a wave that may have been triggered by traditional music from the region, with the the neo avant-garde, artists, activists and idea of promoting reconciliation. The Hakać musicians began to use the premises of the (Hackathon) project will be an opportunity former “Petar Drapšin” screw factory and to preserve the Cyrillic alphabet through turn it into a new cultural scene. a modern approach to creating fonts for designers who may use them free of charge. Things started to change when distin- guished cultural institutions (the Student The Matica Srpska Open Doors project Cultural Centre’s ‘Factory’) and festivals will use modern technology to present the (Cinema City) became involved. The City work of this traditional institution. of Novi Sad soon recognised the potential of this space. Official planning was initiated The Petrovaradin Fortress, a symbol of to change its purpose and, from 2012, to pride and the cultural heritage of Novi Sad, invest in its infrastructure. The Office for will be introduced by the project F:ortifi- the Sustainable Development of the City cation. The project will be an impetus for of Novi Sad has completely taken over the cleaning up the Fortress by local people, plans to develop this complex, which was its professional restoration and innovative given the name of Youth Creative Polis for tourism planning. In addition, a technolog- the ECoC candidacy. ical innovation will for the first time enable the Fortress to become visible in 3D format, At Liman, one of the more prosperous with users navigating over the entire virtual neighbourhoods of Novi Sad where this old feature, both above and below ground. industrial complex is located, the Creative Youth Polis will contribute to new transfor- NS2021 3. CULTURAL AND ARTISTIC CONTENT 24

3.5. HOW HAS THE CITY IN- NGOs, associations and cultural institutions VOLVED, OR HOW DOES IT to contribute ideas. PLAN TO INVOLVE, LOCAL ART- Local artists active in various fields will be ISTS AND CULTURAL ORGANI- involved in numerous projects during the period of preparation until the title year. SATIONS IN THE CONCEPTION Thus, in the context of the project At the AND IMPLEMENTATION OF Crossroads, local musicians, headed by THE CULTURAL PROGRAMME? multi-instrumentalist Slobodan Trkulja, will PLEASE GIVE SOME CON- perform and hold discussions with musicians from the region. Fine artists engaged in the EXAMPLES AND NAME project Link It, Mark It: Korina Gubik, SOME LOCAL ARTISTS AND Danilo Vuksanović, Bojan Novaković, Jelena CULTURAL ORGANISATIONS Sredanović, and Danijel Babić, together with WITH WHICH COOPERATION artists from Osijek, Croatia, will try to find alternative exhibition spaces in their cities IS ENVISAGED AND SPECIFY in order to revive public spaces and derelict THE TYPE OF EXCHANGES IN areas of their cities, including abandoned QUESTION. industrial complexes. Within the project Creative Embassies and Ambassadors, The official process of the city’s candidacy Novi Sad artists living and working abroad for the ECoC has been in hand for four will become ambassadors for the project. years. Throughout that time a major part At the moment, these include Igor Antić, of the artistic scene of the city has been Jelena Bulajić, Minja Mikić, Željko Lučić, involved in many ways. Zvonimir Tot, Boris Kovač, Aleksandra Poet Selimir Radulović and the rock critic Vrebalov, Stevan Kovač Tikmajer, Nebojša Obrad Škrbić, members of the Organising Živković, Kemal Gekić. And more will join. Committee managing the city’s candidacy The programme of Novi Sad 2021 includes for European Capital of Culture, have projects proposed by around 100 local, been actively involved. Heading the Arts provincial and national institutions and or- Council, whose artistic vision engendered ganisations ranging from university depart- the programme concept for candidacy, is the ments (Department of Geography, Tourism pianist Rita Kinka; among its members are and Catering, Department of Architecture, the painter Danijel Babić, Vladimir Kopicl, all departments of the Academy of Arts) poet and theatre critic and other artists, ed- foundations (EXIT Foundation, Balkankult ucators, producers and managers in culture. Foundation) cultural institutions (Matica There are artists among the members of the Srpska Gallery, Museum of Contemporary team writing the application, e.g. the painter Art of Vojvodina, , Cul- Zoran Tairović and the actor Lazar Jovanov. tural Centre of Novi Sad etc.) associations Evidently, many creative people were in a and clusters (Creative Industries Cluster position to participate in decision-making, of Vojvodina, Vojvodina Guitarists’ Asso- which was crucial in making this unique ciation, Association of Architects of Novi cultural process as democratic as possible. Sad ), media (Novi Sad School of Journal- Public competitions and working groups in ism, Radio Television of Vojvodina) and the “Bridges – Laboratories of Ideas” were non-governmental organizations (Kultur- also an opportunity to engage local artists, anova, Inbox, Šmiranti etc.). CAPACITY TO DELIVER

4.1.: PLEASE CONFIRM AND The period from 2012 to 2016 was char- SUPPLY EVIDENCE THAT YOU acterised by political stability and steady support to the city’s candidacy. However, HAVE BROAD AND STRONG members of the Team have managed to POLITICAL SUPPORT AND A retain a high level of autonomy, having been SUSTAINABLE COMMITMENT selected exclusively on the criteria of profes- FROM THE RELEVANT LOCAL, sional competence. REGIONAL AND NATIONAL At the general election of May 2016, the same PUBLIC AUTHORITIES political option was granted support at all government levels and the Mayor remained By mid-July 2011, the City Assembly of in office. The Prime of the Republic, Novi Sad passed a decision on the city’s who had already supported to Novi Sad’s candidacy for European Capital of Culture. candidacy, was re-elected, while the new The decision was passed unanimously, President of the Provincial Government of without any objections by any of the politi- Vojvodina also pledged his support imme- cal parties. This was later confirmed by the diately following his appointment. Thus the City Council. Novi Sad 2021 Project became a very posi- tive example in terms of stability of support In 2012, the city government changed and a from all levels of government in the country. fifteen-member Organising Committee was The high level of public support to the parties appointed. It continued working on prepar- in power indicates that until the year 2020, ing the application. The elected members when new elections are scheduled, Serbia of the Committee included the Republic will be led by a stable government. Minister and Provincial Secretary for Cul- ture, as well as the Mayor of Novi Sad. All parliamentary parties still support the city’s 4.2. PLEASE CONFIRM AND candidacy and we are free to say that Novi EVIDENCE THAT YOUR CITY Sad enjoys undivided support for its candida- HAS OR WILL HAVE ADEQUATE cy at local, regional, and national level. AND VIABLE INFRASTRUCTURE Once Novi Sad, Serbia’s only candidate, TO HOST THE TITLE. TO DO entered the final stage of the ECoC com- THAT, PLEASE ANSWER THE petition, support from central government increased. The Prime Minister of Serbia FOLLOWING QUESTIONS: expressed his official support for the candi- dacy and promised all available assistance from the Serbian Government. Support and 4.2.1.: - EXPLAIN BRIEFLY HOW a letter of official support came also from THE EUROPEAN CAPITAL OF the Ministry of Culture, while the Perma- CULTURE WILL MAKE USE OF nent Mission of the Republic of Serbia to AND DEVELOP THE CITY’S the European Union in made all its capacities available for the requirements of CULTURAL INFRASTRUCTURE. project implementation. Consequently, Novi Sad 2021 became a national project and The existing cultural infrastructure of the was recognised as a programme of strategic City of Novi Sad was set up immediately significance for the Republic of Serbia. after World War II and, with minor changes, has remained to the present day. The system NS2021 4. CAPACITY TO DELIVER 3 is over-centralised (cultural institutions at - Strengthening ties with the non-govern- all levels are grouped exclusively in the city mental sector involved in diverse cultural centre), resulting in inflexibility towards new production, with particular regard to cultural activities, neglect of outlying areas, content profiling; no renewal of the use of the cultural heritage, and the gradual dereliction of public spaces. - Restoring co-operation with educational, professional, artistic and other associations In the transition period following 2000, the that may participate in different stages of cultural values and needs of the Novi Sad project drafting and implementation, in public have modified considerably, but this various capacities. has not been accompanied by enhancement of the infrastructural capacities. Fortunately, this was also a time of lively developments 4.2.2.: WHAT ARE THE CITY’S that contributed to the planning, fulfillment ASSETS IN TERMS OF AC- and production of cultural activities. How- CESSIBILITY (REGIONAL, NA- ever, adequate space for all this is a lack felt TIONAL AND INTERNATIONAL even today. It is a missing element, whether for regular activities or further development TRANSPORT)? in a European context. Novi Sad is the centre of the northern Auton- The implementation of most of the guide- omous Province (AP) of Vojvodina, Serbia’s lines from the candidacy concept may be most developed region. It lies at two to three judged from the project proposals for the hours’ drive from other major towns and in- cultural infrastructure. The choice of proj- ternational airports in the vicinity – Belgrade, ects includes both the existing infrastructure Budapest, Timişoara and Osijek. In order to and new facilities, and is focused on boost- increase accessibility to nearby airports in ing spatial and organisational capacities via: neighbouring countries we will organise low - Inclusion of all characteristic aspects and cost branded shuttles to Novi Sad. levels of candidacy due for development, Novi Sad is the second largest city in Serbia establishment and promotion through proj- by number of inhabitants. Together with the ects affecting the cultural infrastructure; municipalities of ZONE 021 – Sremski Kar- - Building new and re-vamping existing lovci, Beočin and Irig - it counts 400,000 in- cultural facilities in order to introduce new habitants. Thanks to its favourable position models for cultural institutions; on the Danube at the crossroads of interna- tional routes, it is well connected with the - Better use of the facilities present in the surrounding towns and cities of the Danube cultural heritage, in particular those owned basin. Located on an important transport by the city; re-programming, preservation corridor, it enjoys good road, rail and river and restoration of existing capacities; connections. Corridor 10 passes through the city, linking eight countries along its main - Innovative use and promotion of the value trunk from to and of public and landscaped municipal areas Athens, six more along its off-shoots. in the entire Novi Sad area; Land transport will be significantly im- - Strengthening the capacities of the city proved by 2017, when work should be com- administration and other urban institutions pleted on the to Novi Sad road. This responsible for planning, management and project is significant not only for the trans- co-operation; NS2021 4. CAPACITY TO DELIVER 4 port system of Vojvodina and Serbia, but The city has 25 hotels in all categories, also for the international road network. A including some in the luxury class. The future fast rail connection from Novi Sad to number of hotel beds available is estimated Ruma will link three municipalities – Novi at around 3,000. Hotels are distributed Sad, Irig and Ruma. Novi Sad is one of the evenly about the city, are accessible and all stations on the route of the international have private car parks. Vienna-Budapest-Belgrade- train. This will shorten the journey from Budapest For those wishing to enjoy an authentic to Novi Sad to one and-a-half hours. local experience and a family atmosphere, there are 1,000 beds available in private Taking the Danube as starting point, almost homes in the city and surroundings. These all major tourist sites are located within are rural households, traditional Vojvodina a circle of a few kilometres. Novi Sad “salaš” farmsteads, and accommodation in currently has three docking facilities for private homes. This type of accommodation river shipping and a fuel supply terminal is particularly convenient for events taking for passenger and freight vessels, while place in rural communities. construction of a new, larger dock is in the pipeline. Around 590 vessels dock annually Over the past 10 years, the annual growth in Novi Sad and approximately 68,000 tour- in tourism has resulted in a corresponding ists disembark to visit the city. River tour- increase in the number of hostels, motels and ism is a major potential for Novi Sad as the overnight facilities. Latest estimates indicate Danube connects it with ten countries. The that this type of accommodation can provide most frequent tourists come from at least another 3,000 beds. Their advantage is and the Benelux countries, but it is not rare that they are usually located in the city centre for larger cruise ships to carry tourists from at affordable prices, which makes them partic- the USA and Canada. ularly attractive to the younger generation. And that is not all. The Euro Velo 6 cycle During the summer months, a further 3,000 route connecting Novi Sad and Belgrade beds are available on the university campus, with the Hungarian border runs by the a useful factor for Flagship projects that Danube, following its course. Cycle paths may take place in that period, potentially have been built along most of the main attracting greater numbers of tourists. traffic routes in Novi Sad - an overall length Several hundred beds and are of 85 km. Riding a bike through the city is available for rent over the Internet via services convenient since the terrain is flat. such as Airbnb and Couch Surfing. Addi- tionally, we intend to launch a volunteer b&b programme, notably in the year of the title, 4.2.3.: WHAT IS THE CITY’S when we expect the largest number of visitors. ABSORPTION CAPACITY IN TERMS OF TOURISTS’ ACCOMMODATION?

Novi Sad disposes of sufficient accommo- dation facilities to satisfy the requirements of tourists visiting the city, and is capable of meeting a potential increase in numbers in the event of being awarded the ECoC title. NS2021 4. CAPACITY TO DELIVER 5

4.2.4.: IN TERMS OF CULTUR- will be implemented in accordance with the AL, URBAN AND TOURISM guidelines defined by the above documents. INFRASTRUCTURE WHAT ARE There are several projects for renovation THE PROJECTS (INCLUDING of existing facilities and the building and extending of new ones, that embody the RENOVATION PROJECTS) THAT ideas of Novi Sad’s candidacy for ECoC. YOUR CITY PLAN TO CARRY OUT IN CONNECTION WITH THE These include: EUROPEAN CAPITAL OF CUL- 1. Youth Creative Polis, TURE ACTION BETWEEN NOW 2. New music and ballet school, AND THE YEAR OF THE TITLE? 3. New pedestrian and cycle bridge across WHAT IS THE PLANNED TIME- the “Dunavac” channel in the Danube, TABLE FOR THIS WORK? 4. Cultural stations at Novo Naselje, Klisa In the forthcoming period, the City of Novi and in Sremski Karlovci, Sad plans to implement several strategic and spatial planning documents that have been 5. 46 Urban Pockets. adopted by the City Assembly. The most In addition, we anticipate the launching of important include the Novi Sad Sustainable other, small and large scale projects of spa- Development Strategy 2016-2020, the Novi tial transformation in and around these sites Sad Cultural Development Strategy and (construction of a car park to free up public a series of urban planning documents for space, renovation of facades, additional specific city zones. These documents define landscaping of public spaces, etc.). the stages of implementation and financing within the given timeframes. Most projects are part of a broader spatial refurbishment process, including renewal The main infrastructural objectives are: and development of the cultural infrastruc- strengthening the existing cultural infrastruc- ture, strengthening of the tourist infrastruc- ture and building new capacities, renovation ture and building of new capacities for new of existing facilities, building new ones, and forms of tourism refurbishing public spaces. These projects NS2021 4. CAPACITY TO DELIVER 6

Project Brief description Current status Planned changes Estimated Imple- costs mentation timeframe Youth Cre- Youth Creative Polis The site of the future The plan anticipates Recon- October 2016: ative Polis is a new concept on YCP is located on the the renovation of struction planning (YCP) the site of the former site of the abandoned approx. 55% of the of existing procedure “Petar Drapšin” factory, an area of existing premises facilities completed; factory in the about 2 ha. The and construction of (City of Novi extended city centre factory was moved new ones with the Sad) €4 2017: dem- zone, adjacent to the to another site in the assistance of public million; new olition of Freedom Bridge and 1960s but due to an and private part- premises premises the Danube channel absence of vision nership. Extensive (City of Novi and devel- (“Dunavac”). It is regarding site devel- rehabilitation of the Sad) €1.65 opment of close to the mainly opment, the buildings infrastructure, pub- million; infrastructure; lic and green spaces private residential Liman have remained 2018: com- is also planned. investors neighbourhood, built virtually intact. mencement of New, privately €9.5 million; between 1958 and construction They were divided into owned premises are infrastruc- 2000, with approx. work; work 20 units and leased out planned along the ture and 60,000 inhabitants. on public to small companies eastern and southern public spaces spaces; The idea is to renew dealing with culture, border towards the (City of Novi the so-called - artisan workshops, Danube. Sad) €1.5 2019: com- town and transform night clubs, cafes, million pletion of Various activities it into a creative bars, and warehouses. construction, are planned for the district suitable for renovation of Apart from general YCP premises in the the development of buildings and neglect, there are visual and perform- youth activism. The public spaces. city supports the idea problems with water ing arts, information and has proposed the and power supplies, and communication inclusion of a new parking space and technology, crafts, Youth Creative Polis pedestrian routes for small creative and as part of the candi- access to the complex. cultural enterprises, dacy for European together with restau- Capital of Culture. rants and cafés. New music The music and ballet 170 teachers and 1,200 Music and ballet €14.5 mil 2016: Com- and ballet schools are two inde- pupils of the School schools are planned mencement schools pendent institutions of Music work in a according to the City Construction within the Serbian building rented from Development Plan Work. secondary school a Roman Catholic (Official Gazette of system. Both insti- parish. The Ballet the City of Novi Sad 2017: tutions have lengthy School, with a small no. 3/2012). Completion of traditions: the Ballet ensemble of teachers construction School since 1947 and and pupils, works in a Documentation has and renova- School of Music since building leased from been completed and tion of public 1909. An important the Jewish Communi- commencement of spaces. part of Novi Sad’s ty. The commitment of works is planned for September 2016. cultural ambience, the City of Novi Sad to 2018: Planned they are insufficiently build a new building official recognised due to for both institutions opening. their location in has been in procedure old and unsuitable since 2013. buildings. NS2021 4. CAPACITY TO DELIVER 7

Project Brief description Current status Planned changes Estimated Imple- costs mentation timeframe New bridge A pedestrian Ribarsko Ostrvo The pedestrian and €2,236,000 2016: across the and cycle bridge (Fishermen’s Island) cycle bridge will be “Dunavac” across the Danube lies on a small inlet of 270 m long, 5.5 – 7.5 Acquiring channel “Dunavac” channel the Danube between m wide and 9 m permits and is planned to connect the Liman neighbour- high, in accordance beginning of “Chinatown” and the hood and the green with the Danube construction Liman neighbourhood recreational area of the Convention. work. with Ribarsko Ostrvo island. It is the site of a 2017: (Fishermen’s Island). small fishermen’s set- A development plan (Official Gazette The island was con- tlement with approx. Completion of of the City of Novi nected to the main- a dozen night clubs, construction Sad no. 16/2007) land in the 1950s by restaurants and cafés work. a small embankment situated along the river was adopted in upstream. However, banks. Formerly home due procedure and it is still cut off and to a , the following public a more convenient channel is currently competition. The connection should be used as a marina for bridge is on the list provided by a new boats and houseboats. of projects contained bridge. in the Novi Sad Sustainable Devel- opment Strategy for 2016-2020. Con- struction plans for the bridge have also been completed. Cultural stations Novo Apart from the Cul- Novo Naselje is a Novi The Novo Naselje €370,000 2017: Naselje tural Centre located Sad neighbourhood Cultural station in the downtown of around 40,000 in the former Beginning area, no other local inhabitants, erected municipality centre planning; cultural centres have between the 1970s could be feasibly acquiring ever been established and 1990s. It is good developed according administra- in the city of Novi example of former to the Development tive permits. Sad. The idea of new Yugoslav late modern Plan (Official 2018: centres results from and early post-modern Gazette of the City the growing needs of architecture for a of Novi Sad, no. Start re- the population, sud- lower density residen- 19/2007). furbishing denly enlarged by the tial area. The central process cessation of the wars one-storey department of the 1990s. Local store has a small 2019: Official non-government supermarket on the opening. organisations, whose ground floor. The first activities are limited floor (now a general to open public spaces, store) is suitable for are interested in ac- conversion into a quiring premises and cultural station, while motivated to increase the space in front is their work capacities suitable for re-shaping throughout the year. into a small square for Three neighbour- diverse activities. hoods in Novi Sad and Sremski Karlovci are in need of local cultural centres. NS2021 4. CAPACITY TO DELIVER 8

Project Brief description Current status Planned changes Estimated Imple- costs mentation timeframe Klisa The Klisa neighbour- Klisa Cultural €181,500 2017: hood is located to the station is planned north of Novi Sad. as a part of the Start of the This rapidly expanding new Community refurbishing neighbourhood con- centre of the area. process. sists mainly of family Present Community Acquiring housing. In addition to centre is in permit for the majority Serbian condition and needs change of population (predom- refurbishment which function.: inantly from Bosnia is an opportunity and Herzegovina) it for expanding its 2019: is also populated by program. Develop- members of the Roma ment plan (Official Completion of Ashkalia community. Gazette of the City the refurbish- The neighbourhood of Novi Sad no. ing work. centres around the 13/2012) envisages Orthodox church and the site for a public a new business and purpose. sports centre, but a local cultural centre is still missing. Sremski Sremski Karlovci Sremski Karlovci €145,000 2017: Karlovci is a small historical cultural station town of national is planned within Start of the significance, due an old cinema. refurbishing to its rich cultural The change is in process heritage. Exceptional accordance with the 2020: historical monuments current plan (Official are attractive, primar- Gazette of Sremski End of works ily to visitors, but a Karlovci Municipal- and official local cultural centre is ity no. no. 4/2106) opening. necessary in order to preserve the vitality of the local community. 46 Urban The City of Novi Public spaces are the The Study of Green €300,000 2017: Pockets Sad is officially most neglected spatial Oases and Small divided into 46 local aspect of the city of Public Spaces Finalising communities. Each of Novi Sad, in particular was compiled in studies, plans them is interested in on the outskirts. An compliance with and admin- restoration of munic- invitation to restore city planning istrative ipal public spaces. A and re-shape, in documentation and procedures. Study of Green Oases particular small spaces is therefore ready to 2018: and Small Public and meeting points, be implemented. Spaces throughout thus embellishing and Beginning of the city was a positive making them safer, has restoration response, showing the been included in local process. readiness of the City development agendas. of Novi Sad to act in 2019: this regard. Finalising the process and undertaking security measures. OUTREACH

Budget: € 1,319,328 The Decision of the City of Novi Sad in 2011 marked the beginning of the city’s European The burning issues facing all previous Eu- Capital of Culture 2020 candidacy, later ropean Capitals of Culture have been how to changed to 2021. A large number of artists, reach out to the public while developing new cultural, media and professional stakehold- audiences, and to render a public project, ers together with the people of Novi Sad owned by the citizens, capable of altering participated in preparing the application the traditional culture to fit the needs of the throughout the next four years. Numerous local population. site visits, conferences and seminars were In order to make this transformation pos- organized with various parties concerned. A sible we will need to develop this project two-day conference on Creative and through different forms of action: Development held in May 2015 was attended by over 50 participants representing all key Novi Sad 2021 as foundation – financing ac- stakeholders who adopted the Novi Sad 2021 tivities through grants and capacity building; Charter. Two-day public debates - Bidding Novi Sad 2021 as a development agency, Dialogues - with directors of the city’s cultur- working on social engineering aimed at al institutions, representatives of seven former transforming the local creative environment; ECoCs, ECoC candidates and members of Likovni Krug (Fine Arts Circle), the largest Novi Sad 2021 as programme generator, and oldest artists’ colony in Europe, were held raising awareness through change and at the Petrovaradin Fortress the same year. inspiring the public to future changes. Nine working groups were formed, totalling A balance between artistic and community 67 representatives from different areas of projects is therefore necessary and we social and cultural life. They identified the will try here to present our view of that topics, potentials and challenges of the city relationship. and produced a report that formed the basis of the Draft Strategy Novi Sad 2021 and the The Novi Sad 2021 programme will include first Bid Book, preceded by the first public all citizens and visitors, although young peo- invitation for project proposals. ple will be the main target group. Naturally, Once Novi Sad had passed the first selec- a significant part in programme planning and tion round, the City began drafting its first participation will be aimed at groups such Cultural Development Strategy and initiated as children, the elderly and disabled, ethnic an in-depth research of the cultural scene minorities, newcomers and residents in the and public participation (the Cultural Base). suburbs and surrounding areas. Over 600 members of the public and 100 cultural workers took part. Based on the results, a series of public debates, interviews 5.1. EXPLAIN HOW THE LOCAL and focus groups took place, all aimed at POPULATION AND YOUR CIV- drafting a cultural strategy. IL SOCIETY HAVE BEEN IN- In the light of comments from the Panel VOLVED IN THE PREPARATION and results of the research, candidacy aims OF THE APPLICATION AND and the vision contained in the first bid book were re-defined. The initial Cult:tour WILL PARTICIPATE IN THE IM- concept became part of a more comprehen- PLEMENTATION OF THE YEAR? sive programme entitled For New Bridges. NS2021 5. OUTREACH 3

Special co-operation was established with Cultivator /Volunteer Programme: the Academy of Arts in order to develop artistic projects for each bridge. We will launch a modern volunteer’s man- agement system that will establish a balance In May 2016, the second public call for between their interests and what is available Project Proposals was launched, attracting on the local cultural scene. We want to offer great interest and 230 applications. A new them a well-developed, rewarding system Arts Council, consisting of representatives with a marketing approach, visibly branded of the Novi Sad cultural scene and chaired products, free tickets, access to education, by renowned pianist Rita Kinka, supervised European mobility, VIP events and exclu- the selection of projects and drafted the sive meetings with artists. programme concept. The Cultivator will send and receive Participative interviews were conducted with volunteers in order to increase manpower 100 prominent cultural figures in the city, and capacity to implement projects which which will be part of a video project titled will be carried out through the European CultureFaces available on the Novi Sad 2021 Volunteer Service and other programmes YouTube channel. During the summer, a series of the European Commission. Volunteers of cultural events took place to present the idea will also be involved in international vol- of the candidacy programme to the public: a unteer work camps, the ‘European Moba”, concert by the VU Symphony arranged throughout Zone 021, with the Orchestra, an open-air concert featuring Ser- objective of preserving the heritage. They bia’s best-known violinist, Stefan Milenković, will also participate in volunteer and intern- a play Naše mesto (Our Place) performed on ship programmes of cultural institutions. a boat on the Danube, etc. The EduMonday An online database for the accreditation of project was launched in order to keep the volunteers will be designed in 2019 through public informed about the ECoC and the Novi Novi Sad - Youth Capital of Europe, if the Sad 2021 project via social networks. city is awarded this title. If we are awarded the title, from 2017 to Europe XXL – in the period from 2017 to 2021 we plan to offer many opportunities 2022, we plan to send between 15 and 25 for the public to take part in the 2021 pro- volunteers to former European capitals of gramme: pilot projects, active reporting, culture, so that, upon return, they become implementation of small grants projects active in the preparation and implementa- through public invitation or through skills tion of programmes in Novi Sad. They will development in our Innovation Boost stay in these cities in order to explore their educational programme. During 2021, we artistic and cultural practices and promote expect citizens to take the opportunity to the Novi Sad 2021 project. They will also participate by volunteering or otherwise take part in writing articles for the web joining in major participatory activities in portal for citizen journalism. their neighbourhoods or elsewhere. Good for Life is a programme of interna- The following seven programmes will be tional volunteer work camps through which implemented in order to attract people and we hope to boost volunteerism and promote encourage them to become active in trans- intercultural cooperation in Novi Sad. forming the city through culture: Young people from all over Europe will gather together in these camps to revive the cultural and natural heritage of Novi Sad and its surroundings. NS2021 5. OUTREACH 4

A House for Us aims at strengthening the and local wine production; discovering the capacity of institutions and organisations under the Fortress; walks ending in to accommodate local volunteers. It will be a rooftop dinner in the city centre, etc. implemented in the 2019-2021 period in cul- tural institutions – public and private, and in Cult:tour Caravans: Cultural programme organisations engaged in the Novi Sad 2021 on the outskirts of the city with 2 trucks and programme. The idea is to make it a long- 2 caravans re-designed as mobile cultural term project. Training courses are included, community centres, and booths selling food along with a system of quality control of and products by local designers. During one volunteer management at local level. year, the caravan would tour 12 city neigh- bourhoods and interact with local population. Each organisation implementing a Novi Sad 2021 programme will become part of Expected partners: Hotel du Nord (FRA), the project and will have at its disposal 1-3 2021 (ROU), Council of Europe volunteers, whose work will be coordinated – Faro Community, H2H - European Coop- by one leading organisation. erative Hospitality Platform, Novo kulturno naselje (SRB), Almaški Kraj (SRB), Fruškać Expected partners: European students’ (SRB), EkoKoncept (SRB), Faculty of network, Tempus Foundation (Erasmus+ Tourism and Hospitality Industry (SRB), Office for Serbia), Environmental Protection Institute for Conservation and Restoration Engineers, Scouts’ Movement Vojvodina. Novi Sad (SRB). Cult:tour/Hospitality and Cultural Heritage Culture Stations / Culture on the Outskirts: Programme: We plan to open 3 new culture stations on Cult:tour was a key vision in the first bid the city outskirts that would support the book, and is now an important programme, cultural development of several neighbour- promoting mobility of cultural content hoods. Each space would be run by one and audiences, the cultural heritage and community worker while the programmes hospitality programmes, in line with the would be mainly run by local organisations Faro Convention (Framework International and artists. In terms of methodology, we Convention on the Value of Cultural Heri- will be starting by mapping the cultural tage for Society of the Council of Europe). It needs and resources of the target commu- is divided into 3 parts: nities in order to define cultural responses together with them. The responses are of 4 Hospitality programme: The idea is to types: iconic events raising public aware- implement the European School of Hosts ness, educational activities allowing person- project in co-operation with the H2H Eu- al development of inhabitants, socio-cultural ropean Participative Tourism Agency. This activities reinforcing collective identity and means training those interested in developing social ties, and finally transformative activi- creative hospitality activities, from renting ties to improve public spaces. accommodation in their homes to original cultural tours and local produce promotion. The first Culture Station would be opened at Novo Naselje, the second at Klisa, an area Heritage walks and cultural tourism: with a large Roma community and refugees Public calls for proposals for people wishing from and Bosnia, and the third at to organise creative walks in their neigh- Sremski Karlovci would serve as a starting bourhood, the city or surroundings. For point for activities on Fruška Gora. example: taking part in the grape harvest NS2021 5. OUTREACH 5

Expected partners: Amfiteatarns Association ities, study visits, etc. in cooperation with (SRB), CAL-XL (NDL), K13/SPOTs Project Novi Sad 2021 teams. Moreover, each year, (SVK), Bucharest 2021 (ROU), Mladost Futog Novi Sad 2021 will make grant schemes (SRB), Novo kulturno naselje (SRB), Munici- available (in addition to those already exist- pality of Sremski Karlovci (SRB). ing at city level) or micro grants for pre-se- lected projects that fit the NS 2021 frame Moba / Public Spaces Participatory and need a pilot programme. One platform Programme: representative will be always invited to take The Moba programme is a multifaceted part in evaluation. We want this platform to strategy for the transformation of Novi Sad become a partner in building strategy for into heritage zones, with the assistance of the the Youth Creative Polis and in evaluating local population. We want to motivate inhabi- Novi Sad 2021; we will facilitate its com- tants to take care of their neighbourhoods and munication with the city in order to support transform their public space with the help the long term development of the Novi Sad of micro grants for small projects. In return independent scene. they would receive backing for buying tools, Expected partners: Kulturanova Associ- material, and technical support. ation (SRB), New Media Centre_kuda.org These Moba participatory principles will (SRB), Independent Association of Artists be used in some city investments in public Izba (SRB), Agency for Film and space and will lead to better cooperation Video Production (SRB), Institute for between public servants and urban residents Flexible Cultures and Technologies Napon (Innovation Boost). It will be earmarked for (SRB). different projects developed by partners (Art Cult:tour online platform/Digital Participa- in Public Space and Small Scale Urban tion and Citizens’ Journalism Space), some will be dealing for instance exclusively with heritage (Moba for Heri- In order to improve digital participation by tage); some with specific spaces (F:ortifi- local citizens, cooperation with the local cation, Refurbishing in Karlovci, and Irig), cultural scene and interaction with the some will be focusing on education (Moba ECoC project, we will develop the existing for Schools), and finally some on collecting portal www.kulttura.rs. It already includes ideas from the public or in organising civic the first shared calendar of events, drawn up debate (Ideas Shop, Citizens Thinking). through co-operation with cultural operators in the city, but we want to create a platform Expected partners: Pestuj Prostor (CZE), for active reporting by members of the Mo.Ba (BIH), Faculty of Architecture and public, including on ECoC events. Citizen Academy of Arts, Novi Sad (SRB). journalists will provide a more personal Novi Sad Cultural platform/Participation of documentation of the ECoC’s preparation independent cultural scene and grants: process, collecting feedback and success stories for the Novi Sad 2021 project di- The aim of this platform, which is part rectly from local residents. It will start with of the Council of Citizens structure, is to media and journalism training and continue support the capacities of cultural NGOs with the creation of blogs, attractive tutori- in the city and to involve them in the Novi als, videos and other educational elements. Sad 2021 Project preparation. This platform will be allotted a certain budget to organise Expected partners: Novi Sad 2021, Novi meetings, public debates, educational activ- Sad School of Journalism (SRB), Environ- mental Protection Engineers (SRB). NS2021 5. OUTREACH 6

5.2. HOW WILL THE TITLE organisation taking part in the Novi Sad CREATE IN YOUR CITY NEW 2021 programme. AND SUSTAINABLE OPPOR- Increase in cultural participation by TUNITIES FOR A WIDE RANGE members of various social groups will be achieved in two ways – through the develop- OF CITIZENS TO ATTEND OR ment of programmes for specific groups and PARTICIPATE IN CULTURAL adapting the major, large scale programmes ACTIVITIES, IN PARTICULAR so that they become accessible for everyone. YOUNG PEOPLE, VOLUNTEERS, Main target group: Young people THE MARGINALISED AND Young people are our priority target group DISADVANTAGED, INCLUDING and with this in mind, we joined forces with MINORITIES? PLEASE ALSO OPENS – the ELABORATE ON THE ACCESSI- 2019 bid team in organising platforms for BILITY OF THESE ACTIVITIES young people in Novi Sad. Our programme places special emphasis on youth culture, TO PERSONS WITH DISABILI- but the most visible element is the Youth TIES AND THE ELDERLY. SPEC- Creative Polis, which will be co-managed by IFY THE RELEVANT PARTS OF both teams and used for creative or artistic THE PROGRAMME PLANNED activities and youth organisations. FOR THESE VARIOUS GROUPS. The active inclusion of young people in transforming the city is visible through Increasing the cultural participation of the programme bridge we called Hope. young people is one of our main priorities Its projects specifically address this target and the city was actually shortlisted to group, including those from socially vulner- become European Youth Capital for able backgrounds. These are projects such 2019. The involvement of the elderly is very as Street Dance Festival, featuring both the important in transforming the atmosphere in educational and competitive aspect of street the city and in defining its identity. Another dance, and Game Hunt which deals with key element of the Novi Sad 2021 Project youth hospitality through a concept entitled is the intercultural dimension of the city The City Plays. and the region, which needs to pass from Compared to other young Europeans, for an inherited multiculturalism to proactive years our young people have been unable intercultural co-operation. to travel abroad due to sanctions or visa The Novi Sad 2021 programme wants requirements for the EU, so that majority to inspire and then empower all cultural have had no personal contact with other Eu- stakeholders in establishing new standards ropean cultures. For this reason, we want to and effective mechanisms to improve the propose a real mobility programme for them current accessibility and inclusiveness of via the Cultivator volunteer programme. We culture in Novi Sad. This will be achieved will promote this programme in schools and through sustainable and long-term co-op- organise debates on the role and functioning eration between the cultural and social of the European Union, issues of national sectors. We want to step up co-operation identity and European citizenship within the with the civil sector, developing guidelines programme entitled Imagine Europe. and tools that will be sent to each cultural NS2021 5. OUTREACH 7

Elderly fellow citizens: Expected partners: Jean-Pierre Moulères (FRA), Hidden place Pilsen (CZE), Novi Elderly people are an audience that is Sad Humanitarian Centre (SRB), Caritas usually more difficult to involve, as they (SRB), and Museum of History of Yugosla- can be critical of contemporary art forms or via (SRB). changes in the city, and sometimes possess only modest financial resources. At the Persons with Disabilities: same time, they are a very loyal audience and often avail a lot of free time. We would Due to the limitations at political level, like to pay special attention to them by slow technological transition in Serbia and launching our Cultivator programme with economic challenges, people with disabil- the assistance of the city. ities are insufficiently supported to take part in cultural programmes and even less We would also like to invite them to partic- encouraged to produce anything on their ipate in the Brotherhood and Unity project own. In terms of infrastructure, the project dealing with memories and city identity, envisages the adaptation of the current where their knowledge and experience will venues, seating and access routes to people be invaluable. This is the so-called time the disabled, especially those with physical capsule exhibition based on memories of disabilities. The Strategy on Accessibility the former Yugoslavia (1943-1992) with obliges all cultural institutions to modify participation of the citizens of Novi Sad their premises in compliance with the and several former Yugoslav cities. This current Strategy. Together with the City envisages video interviews with witnesses Development Institute, these activities will and mobile workshops in the region with the be implemented from 2016 to 2020. assistance of students interested in history, anthropology and archival work. In terms of inclusive cultural policy, we anticipate an innovative cross-sectoral Expected partners: European Network proposal encouraging cultural stakeholders Remembrance and Solidarity, Centre for to co-operate with organisations dealing History, Democracy and Reconciliation with disability issues. We will develop Novi Sad (SRB), Museum of Vojvodina new standards, guidelines and tools for the (SRB), Katarina Živanović, PhD (SVK), participation in culture of persons with dis- City of Osijek (CRO). ability. Implementation will be mandatory for all cultural organisations taking part in European Photoalbum and Novi Sad preparing the Novi Sad 2021 programme. Family Album are similar in what they offer and in potential effect. They are inspired by Access Art 2021: Naturally, we will not be programmes in in 2013 and Pilsen content with merely enabling access to cul- in 2015. Novi Sad Family Photo Album will tural events to physically challenged persons offer the opportunity to create a collective and training volunteers to work with them. album made of our individual albums, an We plan to produce special promotional album of the lives of Novi Sad’s residents, a material in several languages, in print and kind of collective picture of the city. These online, for audiences with disabilities, and projects will be completed up to the first will also offer special programmes for the Pan-European Photo Album Exhibition, disabled. We will use visual and perceptual where for the first time, everyday life in Eu- displays that allow hearing-impaired and rope will be presented by comparing images deaf people to feel music through vibrations from at least three European cities. and low frequency tones in addition to the visualisation of music. Sign language NS2021 5. OUTREACH 8 interpreters and special subtitles, audio Center for Social Work (SRB). description of performances, catalogues in Braille’s alphabet, etc. are also planned. Minorities/Cultural Diversity: The project entitled Let’s Meet the Cultural The situation concerning minorities is Heritage Using All the Senses is intended unique in Novi Sad and Vojvodina. Many to adapt space in cultural institutions to minorities live in the city, 25 % of whose the needs of the disabled while making the inhabitants are not of Serbian origin. The cultural heritage and contemporary creative size of the city almost doubled after the work more easily accessible. collapse of Yugoslavia, due to the influx of refugees and newcomers from other Sound Beam is a project of performances parts of the former homeland. The situation in public locations by people with poor regarding education, information, cultural mobility who would perform music with the needs, language and other rights of ethnic help of a sound-beam system which allows minorities has been largely regulated in the even the smallest movement of the body to intervening period and has improved in the produce sound. meantime, but the city should move on more firmly from peaceful tolerance to a proac- Expected partners: Accès Culture (FRA), tive intercultural public policy. the Milan Petrović Special Primary and Secondary Schools for Children with Devel- Intercultural City of Novi Sad: opmental Difficulties and Disabled Persons (SRB), “Živeti uspravno” (SRB), Institute for We will propose an agenda for Novi Sad to City Construction and Development (SRB). apply for membership of the Intercultural Cities of Europe network, in order to facili- Marginalised People tate an exchange of intercultural experiences with other European cities. This network It is important for us that the Novi Sad assembles data and good practices in man- 2021 programme includes everyone living aging and valuing diversity. It also offers in Novi Sad. Through a critical review some self-assessment tools which would of Želimir Žilnik’s Black Film, homeless contribute to improving our intercultural people will be given the possibility to tell practice and drafting a new intercultural their story and how they experience Novi strategy for the city. Sad. With the help of local humanitarian or- ganisations and once a group is created, we Raising intercultural awareness and promot- would continue working with them in order ing are clearly fields where to find them a role in the Novi Sad 2021 pro- Novi Sad 2021 can intervene. This will be gramme. In co-operation with the Academy most visible in the Moba for Heritage, In- of Arts and local film associations, we plan ternational Festival of Minority Theatres to run a series of workshops through which and Let’s Widen the Frame projects. students, local and from European coun- tries, will try to make their own versions of Expected partners: City Council (SRB), Žilnik’s film, exploring current conditions Council of Europe - Intercultural Cities for homeless people in the city, in order to Programme, Centre for Theatre Research see up the extent to which the situation has Novi Sad (SRB), Újvidéki Színház (SRB). changed in the last fifty years. Roma Station: Expected partners: Novi Sad Humanitari- In view of the specific situation of the Roma an Center (SRB), Mafin Association (SRB), community, we will merge two approaches: NS2021 5. OUTREACH 9 specific projects with and for the Roma Open Society Foundation Bratislava(SVK), community and an inclusive approach that Foundation Centre for Contemporary Art enhances the participation of the Roma Bratislava (SVK). population in regular activities of the Euro- pean Capital of Culture. There is a need for Naturally, we also plan other projects related certain support measures in capacity build- to marginalised people within the Rainbow ing of Roma NGOs and promotion of Roma - Reconciliation and Migrations Bridge culture in the country and abroad. and the sub-programme Dovetale. Mobile Roma Embassy: 5.3. EXPLAIN YOUR OVERALL STRATEGY FOR AUDIENCE DE- This project, initiated by the Romano ButiQ association from Bucharest in cooperation VELOPMENT, AND IN PARTIC- with Bucharest 2021 and Novi Sad 2021, ULAR THE LINK WITH EDUCA- aims to deal with the Roma political situa- TION AND THE PARTICIPATION tion in Europe. We would like to launch a OF SCHOOLS Europe-wide political debate within the EU framework for a national integration strat- The key principles that audience develop- egy that will shift public perception of the ment strategy will be based on include: Roma from victimization and miserabilism - Educational programmes and participation to one of citizenship and culture. Our idea of schools; is to organize a Roma embassy as a mobile - Capacity building of cultural operators in art installation, moving around to public the field of audience development; spaces in several European capitals and - Drawing closer to audiences - decentrali- hosted by local partners. This contemporary sation of culture and mobile programmes; art installation takes the form of a social and - Getting digital; political act. It will make use of the tradi- - Accessibility and inclusiveness; tional codes of international diplomacy and - Participative democracy, debating the role will challenge the perception of the Roma of culture and contemporary aesthetics. as a nation, requiring visitors to think about an equal relationship. The already existing Educational Programme and Participa- Roma passport (Romano Lil), developed tion of Schools by the International Romani Union, will Young people are our priority target group be accessible on the spot at the exhibition but they can be split into three categories site; we may also set up a visa system at the with different approaches. Children and entrance. As a symbolic gesture, we would young people will be approached by imple- like to organize an official ambassadorial menting modern educational programmes dinner in each country, to which local state through informal methods. Children and representatives will be invited. We symbol- youth programmes in Novi Sad 2021 will be ically support the process of Roma nation developed through the Just Kids programme capacity building, as one of the largest stream that will foster creativity and famil- pan-European ethnic minorities. iarity with culture and art in ways that are Expected partners: Romano ButiQ (ROU), accessible and understandable to them. In Bucharest 2021 (ROU), IRU, Jean Michel addition, we will also implement several Bruyère and LFKs, Plastic Fantastic (FRA), projects not included in the programme International Romani Union, CCFD but that are part of the development of this (FRA), Roma Women’s Initiatives (SRB), target group as future audience. NS2021 5. OUTREACH 10 a) Children – primary school age debates and presentations by trained young (7-14 years) people for their peers. Cultural education methodological centre: c) Students – young people aged 19 to 25 Through the Novi Sad 2021 programme we The project addresses the target group would set up a methodological hub to advise mainly through formal institutions but also teachers on developing cultural activities through their own informal associations. with their pupils, linked to the programme Co-operation has been established with the priorities of the Novi Sad 2021 Project University of Novi Sad so that many proj- and with micro grants for activities in the ects will be implemented together with the classroom and outside. We will also ask different faculties. The Academy of Arts in preschool and school institutions for their particular has been included in the candida- support in developing educational pro- cy process from the outset. Young students grammes to accompany our main events, so will be included in volunteer programmes that the largest possible numbers of children (Cultivator, Europe XXL, Good for Life visit the programmes of Novi Sad 2021. International Camps), exchange and career development projects (Career Incubator), Children’s Philharmonic Orchestra: and programmes with debates new ideas of Close co-operation with the future ballet reconciliation (All Our Hopes are on the and music school will be established once Other Side, Reconciliation in the Region the new building is officially opened. – A Students’ Perspective, The Generation A large children’s philharmonic will be After). also established, where children from Capacity building for cultural operators under-privileged families will learn to play in audience development musical instruments. We would also invite famous European conductor for the orches- This programme will help strengthen and tra’s premier performance. build the capacities of cultural stakeholders in order to devise strategies and activities b) Young people – secondary school age for audience development in a long-term (15 - 19 years) perspective. In Out of the Comfort Zone we In cooperation with school managements will offer opportunities for free education and teachers of art, we will keep secondary and training of cultural stakeholders by school pupils regularly informed of oppor- using new and tested modalities and practic- tunities to join the activities of the Novi Sad es from other European countries. 2021 Project. In Let’s Widen the Frame we Innovation Boost is the main educational will organise workshops for young people programme of Novi Sad 2021: capacity with artists in art galleries, while the Game building of the urban cultural scene. A Hunt project will include them in making life-long learning educational programme a large virtual game to be played through for cultural workers, it has a two-fold focus: Novi Sad. working on audience development of ex- Peer education programme: To spread the isting cultural organisations and bringing word about Novi Sad 2021 and Cultivator NGO workers and public servants closer projects, we will launch peer education in together through joint training sessions and schools. This programme starts by training working in tandem on developing interna- young people about the EU, art and the tional cooperation projects. Novi Sad 2021 Project. It goes on to develop NS2021 5. OUTREACH 11

An international project with a significant Participative democracy impact on audience development is entitled The Walking School. This is a five-year In a post-socialist country where partici- project in six European countries that pation was largely lip-service only, there addresses issues of European identity, is a need to redefine this term. In order to migration, borders, protest walks, national address new audiences, it is not enough and regional identity. It will provide an to improve the communication channels: opportunity to pupils, artists, activists, audiences must become genuinely involved. students of art and the humanities to share In the Novi Sad 2021 programme, we will their experiences in a changing European apply the concept of cultural democracy context. One walk would be organised in to heritage (Cult:tour), intercultural issues Serbia in 2020 and will deal with the subject (ICC Novi Sad) and projects where people of the partisans in Serbia in World War II develop their own programmes (micro-grant and issues of national and regional identity schemes). in the context of globalisation. In view of the gap between present-day Closer to Audiences - Decentralisation of art forms and audiences that rarely take to Culture and Mobile Programme contemporary or critical art practices, we will try to open up room for a debate on the In Culture Stations we plan to develop role of culture in society and contemporary three new cultural spaces on the outskirts aesthetics through projects such as Ideas of Novi Sad and in Sremski Karlovci. The Shop, Entrance/Throughway/Exit, Citizens Quart and Market Caravan – touring city Thinking. We will try to reduce the mistrust neighbourhoods, In Praise of Theatre – in between the independent art scene, staff in public places, Jukebox Poetry by the Kilo – cultural institutions and those who head mu- at markets, Music Plays Playgrounds – in nicipal cultural policy by applying standards children’s playgrounds, and Urban Reac- of transparency and democratic practice. As tor – in people’s homes, all share similar a symbolic element of citizen consultation, objectives. we want to organise a referendum to choose a name for the new pedestrian bridge to be Getting digital constructed in the framework of the Novi The digitalisation of Novi Sad’s cultural Sad 2021 candidacy. heritage has been initiated and will be developed during the Novi Sad 2021 pro- gramme in order to provide ease of access and enlarge audiences. In addition to the portal www.kulttura.rs, we will enable inhabitants to reflect the programme of the capital and to become citizen journalists. Through the development of this platform we want to improve cultural activities of different audiences using the Internet and new media. Additionally, numerous projects will ad- dress digitalisation for presentation (Matica Srpska Open Doors) and preservation of cultural heritage (F:ortification). MANAGEMENT

6.1. FINANCE 6.1.1.: WHAT HAS BEEN THE ANNUAL BUDGET FOR CUL- City budget for culture: TURE IN THE CITY OVER THE LAST 5 YEARS (excluding expenditure for the present European Capital of Culture applica- tion)? (Please fill in the table below).

Year Annual budget for culture in the city Annual budget for culture in the city (in euros) (% of the city’s total annual budget) 2012 €11,552,159.95 5.37 % 2013 €11,996,541.60 6.36 % 2014 €11,407,912.59 6.15 % 2015 €9,284,188.10 5.68 % 2016 €8,053,308.78 4.62 %

Over the past five years, the City of Novi around 6% of the budget for culture in Sad has allocated an average €10,458,822.20 maintenance of cultural institutions and or 5.64% of its budget to culture. In the organisations. period from 2012 to 2016, the City invested

Year Annual budget for Annual budget for culture culture in the city in the city (in euros) (% of the total annual budget of the city) Novi Sad Irig Beočin Sremski Novi Irig Beočin Sremski Karlovci Sad Karlovci

2012-2016 10,458,822.20 118,315.40 396,576.70 119,923.60 5.64% 2.45% 7.54% 5.35%

Total 11,093,637.90 5.25% income Total 10,458,822.20 634,815.70 94.28% 5.72% income Zone 021 – Surrounding area

The Table shows the funds allocated for Irig municipality (11,000 inhabitants), whose culture by municipalities in ZONE 021 from average budget allocated 2.45% to culture. 2012 to 2016. Beočin municipality (approx. 16,000 inhabitants) made the largest allo- cation for culture – 7.54%, while Sremski Karlovci with half that number allocated 5.35%. The smallest amount was allocated by NS2021 6. MANAGEMENT 3

6.1.2: IN CASE THE CITY IS The City plans to invest the following PLANNING TO USE FUNDS amounts in the Novi Sad 2021 project (per year): FROM ITS ANNUAL BUDGET FOR CULTURE TO FINANCE THE EUROPEAN CAPITAL OF CULTURE PROJECT, PLEASE INDICATE THIS AMOUNT STARTING FROM THE YEAR OF SUBMISSION OF THE BID UN- TIL THE EUROPEAN CAPITAL OF CULTURE YEAR.

Year Annual budget for ECoC project (in euros) 2016 162,500.00 2017 1,127,095.57 2018 1,421,716.30 2019 1,712,911.20 2020 2,792,045.26 2021 3,358,955.61

The total to be invested by the city from the 6.1.3: WHICH AMOUNT OF THE annual budget of the Culture Administration OVERALL ANNUAL BUDGET amounts to an average €1,762,537.32 per DOES THE CITY INTEND TO year of candidacy. This equates to 0.99% of the total budget of the City of Novi Sad, or SPEND FOR CULTURE AFTER 16.85% of its culture budget. THE EUROPEAN CAPITAL OF CULTURE YEAR (IN EUROS AND IN % OF THE OVERALL ANNUAL BUDGET)? Following the ECoC project, the city plans to allocate an additional ca. €650,000.00 annually from the city budget for culture. In that case, the total sum would amount to €11,108,822.20, an increase of 5.85% on the overall budget for culture over the past five years. NS2021 6. MANAGEMENT 4

6.2. OPERATING BUDGET FOR THE BUDGET WILL COVER THE TITLE YEAR THE PREPARATION PHASE, Income to cover operating expenditure: THE YEAR OF THE TITLE, THE EVALUATION AND PROVISIONS FOR THE LEGACY ACTIVITIES. 6.2.1. PLEASE EXPLAIN THE PLEASE ALSO FILL IN THE TA- OVERALL OPERATING BUDGET BLE BELOW. (I.E. FUNDS THAT ARE SPECIF- ICALLY SET ASIDE TO COVER OPERATIONAL EXPENDITURE).

Total income to From the public From the public From the private From the private cover operating sector (in euros) sector (in %) sector (in euros) sector (in %) expenditure (in euros) 30,139,300.00 25.618.405,00 85 4.520.895,00 15

Income from the public sector:

6.2.2.: WHAT IS THE BREAK- DOWN OF THE INCOME TO BE RECEIVED FROM THE PUBLIC SECTOR TO COVER OPERAT- ING EXPENDITURE? Please fill in the table below:

Income from the public sector to cover operating In euros % expenditure National Government 5.336.313,00 17,71 Region 7.472.889,00 24,79 City 12.809.203,00 42,50 EU (with the exception of the 2.750.060,00 9,12 Melina Mercouri Prize) Private sponsors 1.158.253,00 3,84 Other 612.582,00 2.04 Total: 30,139,300.00 100% NS2021 6. MANAGEMENT 5

6.2.3.: HAVE THE PUBLIC FI- 6.2.4.: ACCORDING TO WHAT NANCE AUTHORITIES (CITY, TIMETABLE SHOULD THE IN- REGION, STATE) ALREADY COME TO COVER OPERATING VOTED ON OR MADE FINAN- EXPENDITURE BE RECEIVED CIAL COMMITMENTS TO COVER BY THE CITY AND/OR THE OPERATING EXPENDITURE? IF BODY RESPONSIBLE FOR NOT, WHEN WILL THEY DO SO? PREPARING AND IMPLEMENT- Current Serbian legislation lays down an an- ING THE EUROPEAN CAPITAL nual system of budget planning. This means OF CULTURE (HEREINAFTER that financial plans for all organisations “ECOC”) PROJECT IF THE within the public sector are adopted at the CITY RECEIVES THE TITLE OF end of each year for the following year. The plans define financing of operating costs. EUROPEAN CAPITAL OF CUL- If we win the title all the above-mentioned TURE? PLEASE FILL IN THE financial authorities (local, regional and TABLE BELOW republic) will adopt a financing plan for the Novi Sad 2021 Project for 2017 in November and December 2016. However, the represen- tatives of all three levels of government have already issued written guarantees to provide support to project implementation.

Source of income 2016 2017 2018 2019 2020 2021 for operating expenditure National Government / 352.476,00 756.763,00 796.577,00 1.690.205,00 1.691,402,00 Region / 697.107,00 970.857,00 1.579.435,00 1.923.904,00 2.253.247,00 City 162,500.00 1,127,095.57 1,421,716.30 1,712,911.20 2,792,045.26 3,358,955.61 EU (with the exception / 272.025,00 336.837,00 448.943,00 808.210,00 851.233,00 of the Melina Mercouri Prize) Private sponsors / 42.250.00 141.345,00 142.840,00 398.252,00 433.520,00 Other / 72.087,00 99.974,00 143.549,00 148.261,00 148.704,00

6.3. INCOME FROM THE PRI- The fundraising strategy for seeking support VATE SECTOR: from private donors/sponsors will be imple- mented through various mechanisms aimed 6.3.1: WHAT IS THE FUNDRAISING at a broader inclusion of the private sector in STRATEGY TO SEEK SUPPORT the candidacy process. FROM PRIVATE SPONSORS? 1. DONATIONS/GRANTS WHAT IS THE PLAN FOR INVOLV- In order to provide financing, we plan to ING SPONSORS IN THE EVENT? organise a special promotional campaign NS2021 6. MANAGEMENT 6 that will involve all available public resourc- as part of the corporate social responsibility es – media, public figures, city represen- of private companies. tatives, artists, entrepreneurs and etc. The point of the campaign is to raise the aware- Fundraising through the inclusion of artists ness of all target groups of the significance in commercial activities will be conducted of the Novi Sad 2021 Project and emphasise through the Creativity at Work stream, with- the benefits to the city and its inhabitants if in which we plan to re-orientate the artists we win the title. That is how we plan to effect concerned towards the creative industries. an increase in private donations. In order to In return, successful business people would ensure transparency, the public will be able invest a share of their income in the devel- to follow the fundraising and spending opment of the Novi Sad 2021 programme. process on the novisad2021.rs website. 4. SPONSORSHIP 2. EVENTS There are around 7,500 companies in Novi A detailed plan of events to attract donors Sad, predominantly privately owned – 0.94% (concerts, interactive exhibitions, public large, 3.74% medium-sized and 95.32% small discussions, auctions, events, etc.) will be enterprises. There are also approximately designed and elaborated in the period from 14,000 small businesses. The main lines of 2017 to 2021. This segment will pay atten- business are , the transport and process- tion to already existing events financed by ing industries (in particular manufacture of the city that can contribute from their own food, beverages, tobacco, paper and cellu- revenues or have the potential to raise funds lose). In total, 28 banks and 24 insurance from donors. Although access to most of companies are active in Novi Sad. them will be free, tickets will be on sale for Dominating the economy as they do, the some, which will generate income through small and medium enterprises should be ticketing. There are also opportunities to kept in close focus. The funds they con- raise funds via the sale of products and tribute may be smaller, but these will be through individual donations. We plan to significant over the four-year period. In organise training and courses in cultural fundraising, special attention will be paid management, marketing and social network to tax relief that the city can offer to donors management, thus acquiring additional and sponsors – local levies, taxes, free funds for Novi Sad 2021 Ltd. from fees. concessions. The Novi Sad 2021 web page will provide marketing opportunities and heightened Public companies such as NIS (Serbian Oil visibility for individual donors which should Company) will be invited to become a part result in added income. of the project. The IT sector, a growing segment in the urban economy, will have an 3. SERVICES especially important role in providing tech- The production of a professional docu- nical support and sponsorship of planned mentary film showing how Novi Sad 2021 events. is introducing socially useful activities In addition, the Knights of Culture action and positive changes will be a part of our planned for all shops, hotels and restaurants strategy. Some of this will be shown on implies that a small percentage of every social networks and YouTube and will be transaction will be allocated to the ECoC accessible to donors. We will approach between 2017 and 2021. All businesses that the private sector for sponsorships, while agree to co-operate would be marked with equipment-related donations will be elicited NS2021 6. MANAGEMENT 7

Novi Sad 2021 logo stickers with the QR ect, will be sold at several sites around the candidacy codes. In this way, members of city, primarily at the Youth Creative Polis. the public and tourists will be able to see Here we plan to involve local artists and art who has opted to support the project and associations who will work on production will be encouraged to do likewise. and sale of souvenirs in their own studios, together with the ECoC candidacy project 5. CROWDFUNDING team. Novi Sad 2021 will be very active on the Novi Sad registers around 120,000 tourists a crowdfunding platform to be created for year, more than 70,000 of whom come from individual projects. This will be used in abroad. So far, the city has not produced its issuing micro grants for local projects and own souvenirs or a sales network, which for the sale of creative industry products. makes this a good opportunity to create a Our fundraising management will devote ECoC 2021 souvenir aimed at better project time and energy to gaining crowdfunding visibility and additional fundraising. support, disseminating information and arousing local communities to become Operating expenditure: active in their selected crowdfunding plat- forms and on social networks. 6.3.2. PLEASE PROVIDE A 6. MERCHANDISING BREAKDOWN OF THE OPERAT- The Fundraising Strategy Implementation ING EXPENDITURE, BY FILLING Team will focus also on the commercial IN THE TABLE BELOW. aspect. Original souvenirs, works of art, ac- cessories, traditional products of the region, Breakdown of operating expenditure visibly identifiable the Novi Sad 2021 Proj-

Programme Pro- Promotion and Promo- Wages, Wages, Other Other Total of operating expenditure (in gramme marketing tion and overhead and overhead (please (please expenditure euros) expendi- market- administration and admin- spec- specify ture (in (in euros) ing (in (in euros) istration (in ify in in %) %) %) %) euros) 22.604.475,00 75 3,918,109.00 13 3,616,716.00 12 - 0.00 30,139,300.00 NS2021 6. MANAGEMENT 8

6.3.3. PLANNED TIMETABLE FOR SPENDING OPERATING EXPENDITURE

Timeta- Pro- Pro- Promo- Promo- Wages, overhead Wages, ble for gramme gramme tion and tion and and administra- overhead and spend- expenditure expendi- marketing marketing tion (in euros) administration ing* ture (in %) (In %) (in euros) (in euros) (In %) 2016 20.250,00 0.09 48.750,00 1.24 93.500,00 2.59 2017 3,772,686.88 16.69 575,570.21 14.69 458,961.26 12.69 2018 4,082,368.19 18.06 825,153.76 21.06 617,011.75 17.06 2019 3,004,134.73 13.20 677,441.05 17.29 625,330.20 17.29 2020 5,418,292.00 23.97 821,627.46 20.97 758,425.35 20.97 2021 5,730,234.41 25.35 797,335.18 20.35 772,168.87 21.35 2022 352,630.46 1.56 93.755,99 2.40 104.609,55 2.89 2023 244,128,33 1.08 78.475,35 2.00 186.709,02 5.16

6.4. BUDGET FOR CAPITAL RECEIVED FROM THE PUBLIC EXPENDITURE : SECTOR TO COVER CAPITAL EXPENDITURE IN CONNECTION 6.4.1.: WHAT IS THE BREAK- WITH THE TITLE YEAR? PLEASE DOWN OF THE INCOME TO BE FILL IN THE TABLE BELOW:

Income from the public sector to In euros % cover capital expenditure National Government 1,785,947.50 5.22 City 17,474,057.00 51.03 Region 1,692,755.50 4.94 EU (with the exception of the Melina 2,388,090.00 6.97 Mercouri Prize) Other 10,902,350.00 31.84 Total 34,243,200.00 100 NS2021 6. MANAGEMENT 9

6.4.2.: HAVE THE PUBLIC FI- of the Municipality of Sremski Karlovci NANCE AUTHORITIES (CITY, no. 4/2016) was enabled by the passing of detailed development plans. The Study of REGION, STATE) ALREADY Green Oases and Small Public Spaces was VOTED ON OR MADE FINAN- drafted in accordance with the adopted CIAL COMMITMENTS TO COV- development of Novi Sad and covers the 46 ER CAPITAL EXPENDITURE? IF Urban Pockets project. NOT, WHEN WILL THEY DO SO? 6.4.3.: WHAT IS YOUR FUND- According to current legislation, investment RAISING STRATEGY TO plans for infrastructure projects in cities SEEK FINANCIAL SUPPORT and municipalities of the Republic of Serbia are passed annually, i.e., the City of Novi FROM UNION PROGRAMMES/ Sad approves financial plans for building FUNDS TO COVER CAPITAL of facilities and infrastructure development EXPENDITURE? every year in December for the following year. It is thus possible to plan other infra- In view of procedural complexity when it structure projects, in addition to existing comes to infrastructure projects involving ones, and enables a flexible approach in case capital investment, we will place special of need for intervention and change from emphasis on closer co-operation and linking year to year. between all the stakeholders in a single However, all the infrastructure projects infrastructure project cycle – from munici- above are planned based on strategies and pal administration and relevant departments development plans that have been adopted to contractors and designers. A part of this by the Novi Sad City Assembly. The build- strategy will be co-operation SLAP for ing of a new ballet and music school was infrastructural projects and the existing planned according to the development plan Capital Investment Office of the Autono- (Official Gazette of the City of Novi Sad no. mous Province of Vojvodina. SLAP is the 3/2012) and work was set to commence in basis of all national infrastructural projects September 2016. Elaboration of planning enables potential donors and investors to documents for the Youth Creative Polis gain an insight into the status of individual (YCP) is in progress and will be completed projects in a clear and easy manner. in autumn 2016. The completion of the plan We estimate that around 55% of the overall will enable the drafting of a financial plan annual allocations of IPA pre-accession that will be defined in the budget of the City assistance designated for Serbia will be of Novi Sad for 2017. The construction of a invested in investment projects of Novi new pedestrian and cycle bridge was adopt- Sad 2021. Taking this into account, we will ed by the development plan (Official Gazette establish good and continuous co-operation of the City of Novi Sad no. 16/2007) and with the main Ministries participating is on the list of projects of the Sustainable as stakeholders in programming of these Development Strategy of Novi Sad for 2016 funds. Infrastructure projects will be direct- to 2020. The construction of cultural centres ed mainly to funds from IPA II (INTER- at Novo Naselje (Official Gazette of the City REG CBC programme), MISP and Horizon of Novi Sad no. 19/2007), Klisa (Official 2020 Programme. Gazette of the City of Novi Sad no. 13/2012) and Sremski Karlovci (Official Gazette NS2021 6. MANAGEMENT 10

6.4.4.: ACCORDING TO WHAT THE ECOC PROJECT IF THE TIMETABLE SHOULD THE IN- CITY RECEIVES THE TITLE OF COME TO COVER CAPITAL EUROPEAN CAPITAL OF CUL- EXPENDITURE BE RECEIVED TURE? (PLEASE FILL IN THE BY THE CITY AND/OR THE TABLE BELOW. BODY RESPONSIBLE FOR PRE- PARING AND IMPLEMENTING

Source of income for 2016 2017 2018 2019 2020 2021 capital expenditure

National Government / 596,262.00 535,600.00 362,085.50 328,000.00 /

Region / 1,692,755.50 / / / / City / 8,974,057.00 7,000,000.00 1,500,000.00 / / EU (with the exception of / 477,600.00 534,000.00 614,890.00 433,600.00 328,000.00 the Melina Mercouri Prize) Other (Private companies) / 3,270,705.00 5,451,175.00 1,635,352.50 545,117.50 /

6.4.5.: IF APPROPRIATE, NEW CULTURAL INFRASTRUC- PLEASE INSERT A TABLE TURE TO BE USED IN THE HERE THAT SPECIFIES WHICH FRAMEWORK OF THE TITLE AMOUNTS WILL BE SPENT FOR YEAR.

Project Cost estimate Youth Creative Polis (YCP) €16.65 million New ballet and music schools €14.5 million New bridge across the Danube €2,236,000 Cultural stations Novo Naselje €370,000, Klisa €181,500 Sremski Karlovci €145,000 46 Urban Pockets €160,700 NS2021 6. MANAGEMENT 11

6.5. ORGANISATIONAL The Company General Meeting: STRUCTURE The General Meeting is the company’s highest body. Company’s members will be appointed based on a founding document 6.5.1. : WHAT KIND OF GOVER- and will include the employees, which will NANCE AND DELIVERY STRUC- ensure a democratic character and participa- tion in management. TURE IS ENVISAGED FOR THE IMPLEMENTATION OF THE EU- The General Meeting will appoint and ROPEAN CAPITAL OF CULTURE dismiss the members of the Supervisory Board, adopt reports by the Board, approve YEAR? financial reports and decisions on payments to members, decide on increase and reduc- NOVI SAD 2021 LTD. tion of equity, etc. In the case of a positive outcome, we plan Supervisory Board: to establish Novi Sad 2021 Ltd. in the first quarter of 2017. Members of the Supervisory Board will be appointed based on the founding document The advantages of opting for a limited of Novi Sad 2021 Ltd. They will include a liability company include efficiency and representative of the City Cultural Admin- flexibility of management, independence istration, a representative of the University in business operations, possibility of of Novi Sad, a representative from the independently forming the company’s tourism sector, an independent international management structure and establishing a expert for ECoC, a representative of the mixed modality of financing. This will do youth sector, and a representative from the much to facilitate the acquisition of funds public media. The Supervisory Board will from a large number of sources and from be chaired by Momčilo Bajac, who acted different levels of government, which will as Programme Director for the candidacy reduce dependence on a single source of preparation. financing and the risk of political pressure. On the other hand, this organisation will be The Supervisory Board will supervise and closely connected with the city administra- monitor the implementation of Novi Sad tion and local authorities because it will be 2021 Strategy. This body will pass and founded by the City of Novi Sad. approve all important decisions related to ownership structure and business results, and check the legality of all procedures. In 6.5.2.: HOW WILL THIS STRUC- addition, it will appoint an Artistic Director TURE BE ORGANISED AT on the proposal of the Arts Council and a MANAGEMENT LEVEL? PLEASE team of consultants composed of former managers of ECoCs with whom Novi Sad MAKE CLEAR WHO WILL BE 2021 cooperates. THE PERSON(S) HAVING THE The Supervisory Board will appoint a FINAL RESPONSIBILITY FOR Chief Evaluator who coordinates internal GLOBAL LEADERSHIP OF THE evaluation and monitoring and will launch a PROJECT? tender for an organisation to take charge of external evaluation. NS2021 6. MANAGEMENT 12

Honorary Committee Deputy Chief Executive Officer/Adminis- trative Manager The Honorary Committee will be designed as a professional advisory body appointed The CEO will appoint a Deputy CEO who by the Supervisory Board. It will provide will assist him/her in coordinating human continuous professional support to the resources, marketing and public relations, Executive Director in decision making, irre- applications to European funds and with spective of whether this concerns municipal administrative tasks. His/her responsibility economic issues or cultural activities. The will be to provide for the day-to-day secu- Honorary Committee will give its opinion rity, continuity, and efficiency of working on the Strategy proposed by the Supervisory teams. Board. The Deputy CEO is also Administrative Members of the Honorary Committee will Manager, which means that he/she will be include a representative of the Republic responsible for legal affairs and contractual Ministry for Culture and Information, a relations with artists and performers, as well representative of the Provincial Secretar- as for public procurement. iat for Culture and Public Information, a The Deputy CEO will also coordinate in- prominent business person from the private vestment projects, which means that he/she sector, a representative of a successful pub- will be monitoring planning and realisation lic company, and representatives of partner of the infrastructure projects. This position municipalities appointed by the Supervisory will be filled in 2017 by selection procedure. Board. The Honorary Committee will be chaired by the Mayor of Novi Sad. Arts Council Council of Citizens Together with the Application Team and chaired by internationally recognised pianist The Council of Citizens is an independent Rita Kinka, the Arts Council has worked body, a participative element in the organi- out an artistic vision and programme struc- sational structure that will ensure on-going ture of the final version of the Novi Sad dialogue and give due consideration to the 2021 Project. The monitoring process has opinions of our fellow citizens on the Novi shown that work will be more efficient if Sad 2021 Project. responsibility for the segment is taken over CEO (Chief Executive Officer) by a person who will thus become Artistic Director. In order to maintain a democratic The Chief Executive Officer will co-ordi- character in designing and implementing nate the work of the entire management artistic concepts, the existing Arts Council team and be responsible for management, will transform into an advisory body that co-ordination and implementation of Novi should provide for continuing professional Sad 2021 Ltd. in accordance with the strat- and creative support and supply guidelines egy. He/she will be in charge of the budget for the Artistic Director in decision making. and on-going consultations with the Artistic Director, while working in close co-- Artistic Director tion with the Relation Manager. The Artistic Director will be responsible The CEO is responsible for ensuring con- for artistic programmes in toto. He/she will tinuing political support and regular project enjoy full autonomy in planning their cre- funding. ative aspects. He/she will be responsible for the professional and independent fulfillment NS2021 6. MANAGEMENT 13 of the artistic vision of Novi Sad 2021 in of human resources, assessing results and compliance with the programme concept. It achievements. He/she will submit reports to is of particular importance that the Artistic the programme director and Deputy CEO Director should shape a recognisable and and make the necessary corrections. authentic aesthetic programme profile and take on the role of “social researcher” who This position will be filled by the beginning will be involved in active audience develop- of 2017 by selection procedure. ment and participation. Participation Manager The daily tasks of an Artistic Director He or she should provide opportunities for mean continuous close cooperation with the target groups and public visitors to interact bridge managers, as well as co-ordination with the ECoC programme and artists, with other production managers and their through mediation and high quality, mean- organisational teams. ingful participatory methods. Bridge Managers He/she will also be responsible for recruit- Bridge managers will be appointed by the ing and coordination of volunteers. Artistic Director, in cooperation with the Relations Manager Human Resources (HR) Manager. The tasks of bridge managers will imply the imple- The Relations Manager will be responsible mentation of projects according to theme, for local and international linking and namely the “bridges”. Bridge managers networking, and for communications be- will submit punctual and regular progress tween the Novi Sad 2021 Project and EU reports to the Artistic Director. They will institutions. This includes management of also be responsible for implementing Flag- international relations and management in ship programmes. the local community. The manager of one of the bridges will also His/her task will be to establish and main- act as Deputy Artistic Director. He/she will tain relations with international artists and be appointed in 2017 and assist the Artistic agencies, operators, partner cities and Eu- Director in the operational implementation ropean institutions before, during and after of the artistic concept. the title year. In addition, he/she will also be responsible for maintaining relations with Production Managers regional public and private institutions and Production managers will be responsible for groups, tourist organisations and operators, infrastructure, equipment and events man- ensuring their inclusion in the work of Novi agement. Together with the HR Manager Sad 2021. Vuk Radulović, who occupied they will coordinate the work of volunteers this position in the preparation period, is and take responsibility for evaluation of planned to assume this position in 2017. each project in accordance with the set Finance and Fundraising Manager criteria. The Finance and Fundraising Manager HR Manager will be responsible for budget and finance The HR Manager will be responsible for management, will manage the Accounts staffing and the qualification profile. He/ Department and co-ordinate the team in she will carry out selection and recruiting charge of fundraising and donations. He/ procedures and the subsequent evaluation she will be responsible for the operational budget, economic organisation management NS2021 6. MANAGEMENT 14

and financial security of the programme. Marketing and PR Manager A special task will be to enable a diversity of funding sources, i.e, a large number The tasks of the Marketing and PR Manager of financers. He/she will be responsible will include the implementation and further for income generation and earnings from development of marketing and media strat- primary cultural and secondary commercial egies, as well as ongoing public relations. activities. He/she will submit financial A person conducting these activities, ac- reports on monitoring and evaluation to the cording to the selection criteria, will need Supervisory Board and Chief Evaluator. to have a minimum five years experience in marketing in projects of similar size at The position will be filled in 2017 based on international level. selection criteria for potential candidates (7 to 10 years of experience in financial tasks Guest Services Coordinator - he/she is in at international level). charge of coordinating accommodation and transport for participants, and for providing them with all necessary information and services.

Assembly Chief Evaluator (2017) Honorary Comittee

Supervisory Board Evaluation Citizens’ Council Agency

Arts Council CEO

Deputy CEO Artistic Director Relations Manager

IT New Way Bridge Manager and Deputy Rainbow Bridge Hope Bridge Freedom Bridge Artistic Director Manager Manager Manager HR Manager (2017)

Financial and Fundraising (2017)

Production Manager Production Manager Production Manager Production Manager Administraton Service 1 2 3 4

Marketing and PR Manager (2017)

Participation Manager (2018) COORDINATORS

Guest Service of Coordinator (2021) project/events/activities NS2021 6. MANAGEMENT 15

6.5.3.: HOW WILL YOU ENSURE 6.5.5.: ACCORDING TO WHICH THAT THIS STRUCTURE HAS CRITERIA AND UNDER WHICH THE STAFF WITH THE APPRO- ARRANGEMENTS HAVE THE PRIATE SKILLS AND EXPERI- GENERAL DIRECTOR AND THE ENCE TO PLAN, MANAGE AND ARTISTIC DIRECTOR BEEN DELIVER THE CULTURAL PRO- CHOSEN – OR WILL BE CHO- GRAMME FOR THE YEAR OF SEN? WHAT ARE – OR WILL THE TITLE? BE – THEIR RESPECTIVE PRO- FILES? WHEN WILL THEY TAKE Key project participants will be selected in a UP THE APPOINTMENT? WHAT democratic and transparent manner – based on public advertising, and candidates will be WILL BE THEIR RESPECTIVE expected to be competent and experienced FIELDS OF ACTION? in the same or kindred fields. It will be necessary for staff in key positions to be CEO ready and able to share the same vision and values, namely successfully to implement The CEO will be appointed by the founding the Novi Sad 2021 vision. document of the Company. Nemanja Milen- ković, who carried out this function in the preparation period for ECoC candidacy is a 6.5.4.: HOW WILL YOU MAKE potential CEO of Novi Sad 2021 Ltd. SURE THAT THERE IS AN AP- Up to the present, as a CEO he has shown PROPRIATE COOPERATION BE- himself capable of formulating sustainable TWEEN THE LOCAL AUTHOR- and recognisable medium-term and long- term development strategies. He has out- ITIES AND THIS STRUCTURE standing leadership skills and a keen sense INCLUDING THE ARTISTIC of time and space. His vision is at least five TEAM? years ahead, with an understanding of the immediate environment and how it fits into The presence of repre- the wider one. He is able to motivate his as- sentatives in the Supervisory Board will sociates and establish a team that shares the provide for maximum support and personal same vision; he is communicative, thinks connection between the vision and mission strategically, is ethical, shows empathy of Novi Sad 2021 Ltd. and the City’s Sustain- and has experienced success in managing able Development Strategy, in particular its similar reputable international projects. Cultural Development Strategy. The Mayor, Artistic Director partner municipalities and representatives of local and regional executive authorities are all The Artistic Director will be appointed in members of the Honorary Committee. The 2017. combination of membership, responsibilities and the areas of work of these bodies guaran- In order to maintain continuity and links tees synchronisation, mutual consideration, with the previous work of the Arts Council, efficiency and continuity, irrespective of it is desirable that the Art Director is elected potential political changes. from among the members of the current Arts Council, if possible. NS2021 6. MANAGEMENT 16

It is necessary to appoint a person who is decided to consider all the risks and devise already an established creative and original a contingency plan ahead of time so that artist, capable of conceptual thinking and the project may progress without obstacles. of bringing resonance and vibrancy to the In order to determine potential risks in creative environment he/she works in. He/she the Novi Sad 2021 project, after previous should have a developed network of contacts secondary researches and discussions with with artists, art institutions and agents experts, we began SWOT analysis. The throughout Europe and the rest of the world. objective is to transform all potential weak- nesses into future strengths. 6.6.: CONTINGENCY PLANNING 6.6.2. : WHAT ARE THE MAIN STRENGTHS AND WEAKNESS- 6.6.1.: HAVE YOU CARRIED ES OF YOUR PROJECT? OUT/PLANNED A RISK ASSESS- MENT EXERCISE?

Risk management has received special at- tention in project planning. Aware that each project may encounter challenge, we have

Strengths Weaknesses Academy of Arts in Novi Sad, secondary and - Insufficient student participation in cultural life of third-level school of art, University of Novi Sad the city. with around 50,000 students. Partnership with previous capitals of culture, also - Cultural workers insufficiently networked with with Novi Sad’s (Pećs, Dortmund, Linz, colleagues in Europe. Košice, Pilsen, Marseille). The city re-branded in the spirit of a young city, - The city is not branded enough as a city of of culture, of peace and reconciliation, open to culture, with the largest number of national everyone who wishes to live and work in it. minorities and as a city of peace. Multiculturalism – 21 national communities live - Lack of sufficient communication between and work in the city of Novi Sad. members of minority communities and majority population – true interculturalism. Excellent connection of the city with Europe and - Insufficient use of the geographic potential of in all forms of transport. Novi Sad and ZONE 021 - Insufficient use of capacities in ZONE 021 - Insufficient small infrastructural facilities in the ZONE 021 area. Sufficient accommodation facilities. - Insufficiently developed capacities for providing a better tourist experience and inadequate quality of services Artists have already started to move into the Youth - Insufficient use of all facilities within the Youth Creative Polis which already possesses a rich Creative Polis and the potential of the entire legacy of cultural assets. derelict industrial heritage. NS2021 6. MANAGEMENT 17

Strengths Weaknesses Infrastructure potential for cultural programmes - The public has little understanding for contempo- on smaller sites – the local communities system rary and amateur art; art tends to be centralised. and a programme designed to influence audience development with active participation. Political agreement, hence financial stability. - Public at large and economic and public sectors poorly prepared to participate in project financing. ºCity of festivals and information technology (ICT) - Festivals insufficiently connected and networked industry. with ICT industry. Organisational structure matches needs and - Changes in team members of Novi Sad 2021. individual characteristics of projects and selected strategies (project oriented). Programme is designed as participatory and - Population tends towards apathy when it comes emphasises the European dimension of the project. to cultural events, due to overexposure to light entertainment such as TV reality shows. Realistically planned budget based on the current - Slowing down of efficient budget management status. due to excess administration and bad financial procedures. Developed and networked youth sector; city’s - Possibility not to be awarded the European Youth candidacy for European Youth Capital. Capital title.

6.6.3. : HOW ARE YOU PLAN- NING TO OVERCOME WEAK- NESSES, INCLUDING THROUGH THE USE OF RISK MITIGATION AND PLANNING TOOLS, CON- TINGENCY PLANNING ETC.

WEAKNESS OPPORTUNITY IMPACT RESOLUTION PROPOSAL Insufficient amount of funds 3 5 Political support gained for this project, in collected for implementa- particular the national significance it will tion of all planned projects, acquire if the title is awarded, will provide inadequate communication for necessary financial support that will strategy, audience does not be supplemented by other sources such identify itself with the brand as EU funds, sponsorship, etc. Commu- For New Bridges. nication strategy will be developed by highly experienced team that has already organised large artistic events such as EXIT Festival, Festival of Street Musi- cians, etc. Promotion of candidacy’s visual identity and concept has already gained acclaim from the public, in particular in its final stage. Good branding and highest possible participation of public in project implementation will be significantly facilitated if the audience identifies itself with the brand. NS2021 6. MANAGEMENT 18

WEAKNESS OPPORTUNITY IMPACT RESOLUTION PROPOSAL Artists are not networked, 3 4 This weakness will be overcome by the they are indifferent to constant involvement of artists in all forms of creative industry stages of programme development and and continue working bon implementation. Artists will be able to the lines of “art for art’s participate creatively through different sake”. In addition, they are projects within the New Way Bridge, in indifferent to contemporary audience development and familiarising forms of art presentation themselves with classic contemporary art or bringing art closer to projects. a wider audience and end Through the Breed programme they will users of projects. have the opportunity to educate them- selves and network, i.e. work together with colleagues from Europe. A large number of projects will have research preparatory parts that will deal with the audience needs and habits. Insufficient use of aban- 2 4 Development of creative hub within the doned industrial facilities Youth Creative Polis, already the site of refurbished to establish a self-initiated gathering of artists and creative hubs and places for cultural stations all around ZONE 021, representatives of indepen- will enable the entire area to come to life. dent art scene, art colonies Organisations experienced in development and places where they can of entrepreneurship will deal with educa- develop productions that tion of artists in the ways in which they would attract audiences can present their art products and place from commercial and civil them on the market. sectors. Proposed organisational 2 4 Members of Novi Sad 2021 Ltd. will be units within the proposed selected based on public competitions. organisational structure Communication between artistic and have not been formed; administrative sectors strictly via the members of Novi Sad CEO with the use of contemporary project 2021 organisation selected management methods. on political instead of professional grounds; interference by represen- tatives of creative sector in administrative sector affairs and vice versa; insufficient co-operation between these organisational units and sectors.

Legend for risks:

POSSIBILITY: IMPACT: 1 - Almost none 1 - Very low 2 - Small 2 - Low 3 - Medium 3 - Medium 4 - Large 4 - High 5 - Almost certain 5 - Critical NS2021 6. MANAGEMENT 19

6.7. MARKETING AND 6.7.2.: WHAT IS THE CITY’S COMMUNICATION INTENDED MARKETING AND COMMUNICATION STRATEGY FOR THE EUROPEAN CAPI- 6.7.1.: COULD YOUR ARTISTIC TAL OF CULTURE YEAR? (IN PROGRAMME BE SUMMED UP PARTICULAR WITH REGARD BY A SLOGAN? TO THE MEDIA STRATEGY Novi Sad 2021 is presenting itself with the AND THE MOBILISATION OF slogan For New Bridges LARGE AUDIENCES. AT THE FINAL SELECTION STAGE, There are four reasons for this: CONSIDERATION MUST BE Rainbow GIVEN IN PARTICULAR TO The slogan is colourful and rich with diver- THE PARTNERSHIPS PLANNED sities just as our city is. Placing the bridges OR ESTABLISHED WITH THE in focus as the city symbols, it invites dia- logue, reconciliation and is essentially the WRITTEN PRESS AND THE key representative of the overall programme AUDIO-VISUAL SECTOR WITH concept of For New Bridges. A VIEW TO ENSURING MEDIA Hope COVERAGE OF THE EVENT AND OF THE PLANS RELATING Calls on us to accomplish the objectives of Novi Sad 2021 project locally – for its TO THIS STRATEGY). citizens - and towards all citizens of Europe, The success of the project and its good with the hope that the river banks will come image do not depend on good communica- together in Novi Sad in 2021. tion with the surroundings alone, but also Freedom among key persons in the activities for the candidacy. This refers primarily to Novi Sad Provides for freedom of interpretation. In 2021 Ltd, the City Cultural Administration, addition to the set objectives of the applica- representatives of participating municipal- tion, it paves the way towards believing that ities (Sremski Karlovci, Beočin, and Irig), everyone as an individual is free to build representatives and partners of Novi Sad his/her own bridges. 2021, and others. New The Novi Sad 2021 Communication Strat- egy will be directed towards setting up Creates a new and ambitious six-year vision an information system for dissemination of Novi Sad, symbolically and in terms of of prompt and correct information within infrastructure. It will be a city with two all the company’s structures. This will be existing and two new bridges. It will be possible through regular meetings of teams Novi Sad in Vojvodina and Serbia, but also and online communication using tools for in the European Union. efficient time management (Doodle), ideas management (XMind), tasks management (Asana) and information management (Google drive). NS2021 6. MANAGEMENT 20

In the first stage of implementing this busiest points in the city for foreign visitors, candidacy, communication with the public such as the Novi Sad Fairground, the rail- was confined to the city of Novi Sad and way and central station, hotels, etc. its surroundings; in the second stage, after obtaining the title of the European Capital of In the period from 2018 to 2019 we will Culture, this would be extended from local focus on electronic media, mainly on Eu- to regional and European level. Due to the ropean and world TV stations with offices range of tasks, required expertise, complex- in some of the cities in the region, such as ity and significance of these activities, we Arte, N1, Aljazeera and specialised channels have created professional PR and marketing dealing with promotion of destinations. We teams who will be responsible for their work will make promotional films featuring the to the CEO. cultural and historical heritage, Novi Sad festivals, the natural and ethnological wealth The third stage will be carried out in the of Vojvodina and the Danube, etc. year of Novi Sad 2021 Project implementa- tion. Public relations will relate to the imple- Prior to the commencement of the official mentation of projects, audience motivation, programme, in 2020, we will conduct a information, etc. Marketing will have an marketing mix with special emphasis on important role by that stage and will be destination branding via Tourist organisa- aimed at promoting the project as a cultural tions. Moreover, intensive branding of the event with all its accompaniments. city as the European Capital of Culture will begin with products and souvenirs bearing Marketing Strategy the brand identity of Novi Sad 2021. Com- munication with European audiences would Marketing Strategy will be directed to pro- be achieved via co-operation with the Euro- motion of the Novi Sad 2021 Project among pean Integration Offices of the Government the national and European public. of the Republic of Serbia and the Office of We will try to share project vision and infor- the AP Vojvodina in Brussels. mation about the programmes with potential In 2021 as the title year, when most visitors visitors using all available communication will already have decided or thought of channels. These include traditional elec- visiting Novi Sad, the emphasis will be placed tronic and printed media, outdoor media, on interactive communication and online web presentations, social networks. The marketing. As by then the City will be most period from nomination up to the title year certainly fully covered by WiFi, specialised has been divided into stages during which android apps and media streaming will be the we will use all communication channels, prevailing communication channels. Virtual although one of them will be particularly tourist info centres will be available via mobile emphasised in each stage. apps and will provide all necessary informa- Following title designation in 2017 we tion at each moment and place. Streaming will focus on outdoor promotion and social and YouTube Channel Novi Sad 2021 on the networks. On the main E70 and E75 high- Internet will provide for a direct or delayed ways, in particular on access routes to the follow up of the main programmes. city, we will place billboards with informa- tion announcimg Novi Sad’s nomination for ECoC 2021. The same information will be placed at Airport in Belgrade and airports in Osijek and Timişoara, at the NS2021 6. MANAGEMENT 21

6.7.3.: - HOW WILL YOU MO- tion about the project and ways and means of BILISE YOUR OWN CITIZENS presenting it during their stay in Europe. AS COMMUNICATORS OF Thanks to participative projects, many citi- THE YEAR TO THE OUTSIDE zens of Novi Sad will be involved as online project ambassadors via Internet campaigns WORLD? and announcements of events, as well as Mobilisation of Diaspora on other public pages watched by a large number of visitors. Bus and taxi drivers, Within the last 20 years, the restaurant and café owners, tourist guides, has multiplied due to the economic crisis and shop assistants, market workers and employ- the wars in the Balkans. Currently, Serbs ees working on international projects will live in 159 countries around the world and be included in special training programmes approximately four million Serbs live outside and participate in certain promotional and their native country. They will be a very programme activities. important communication channel for their fellow citizens in the European countries. Including of the candidacy for the Euro- pean Youth Capital Active participation of influential citizens of Novi Sad In 2018 and 2019, a number of TV and online media adapted to young people Novi Sad artists and representatives of promoting Novi Sad and other former youth institutions and organisations will take capitals will be used through the campaign advantage of membership in professional entitled “Youth Opens the Door” and so organisations, personal contacts and net- confirm the importance of activism. works in order to promote Novi Sad 2021. This refers primarily to representatives of the independent scene who have the best 6.7.4.: - HOW DOES THE CITY developed international contacts. PLAN TO HIGHLIGHT THAT THE When participating in international competi- EUROPEAN CAPITAL OF CUL- tions, Novi Sad athletes will wear the Novi TURE IS AN ACTION OF THE Sad 2021 logo on their sports equipment; and EUROPEAN UNION? during international competitions in Novi Sad we will see to it that spaces are branded with the visual identity of the project. In 2021, a candidate country for EU mem- bership stands a chance of being awarded Together with internationally recognised this prestigious title, which is of exceptional citizens of Novi Sad, the PR team of Novi significance for Novi Sad and Serbia in Sad 2021 will create video and textual terms of their unambiguous commitment promotional messages in English about the to European integration. For this reason we city’s candidacy for later distribution on the will invest maximum energy and project Internet site and on social networks. space to point out to the citizens of Novi Sad, Vojvodina and Serbia the contribution Involvement of programme Novi Sad 2021 of the European Union to fulfilling all the participants as promoters projects and programmes we plan to imple- Before departing on EVS, Erasmus Plus, ment under the European Capital of Culture Artist in Residence and other exchange pro- title. In this way, we want to counter the grammes, participants will be offered educa- problem of lack of visibility of EU invest- NS2021 6. MANAGEMENT 22 ments in Serbia, despite the fact that it is the that these five years of work on our applica- biggest donor and investor in our country. tion are visible and we are also convinced that many programmes will be accomplished One of the objectives of For New Bridges is irrespective of the final results of this compe- to provide the public with all the necessary tition. Some of the steps forward are already information to understand European values visible, such as the adopting of the City of and develop a more positive attitude towards Novi Sad Cultural Development Strategy, an the European Union. This demanding task achievement involving a high level of partici- will be accomplished, first of all, via a pation, transparency and a feeling of pride. high-quality, participative and accessible programme, and opening a debate with the The work of the Novi Sad 2021 Team is public on EU topics, most of all through marked by transparency of process and the Imagine Europe programme, in co-op- full autonomy of its members in regard eration with the EU Delegation to Serbia. to the candidacy concept and programme Cult:tour and Entrance/Throughway/ creation, work on the application form and Exit will ensure the visibility of the ECoC involvement of independent experts. It is at project and the display of EU symbols in the same time a model that deviates from public spaces in Novi Sad, while the Europe the regional practice of politically-inspired XXL project will help train young people in employment and interference of political other ECoC’s and will give us fresh ideas interests in cultural initiatives. for promotion of the EU within the project. The main objective of this project was not to The brand of the European Capital of write a good Bid Book, but sincere and com- Culture as a European Union project will mitted work to accomplish positive changes be presented by all promotional means in the city. This project is a genuine invitation (billboards, city lights at stations, posters, to all parties concerned to reach a consensus stickers etc.), printed and digital materials for the development of a better, more equal, and the media. We will use the EU flags cultural and developed European society. and official logo of the European capital of culture project during all cultural and public One of the main principles of the candidacy events within the project. was participation. Over 200 artists, cultural operators, managers and representatives of Infrastructure projects to be carried out cultural organisations were actively involved within this candidacy will be visible and in the project preparation. This has once permanently marked as projects generated again shown that Novi Sad has a developed with the support of the European Capital of network of cultural workers and institutions Culture programme. well prepared for the implementation of the most demanding cultural projects. Additional information In a few lines explain what makes your application so special compared to others? Novi Sad has worked on this application for five years with many different social and political circles, in various surroundings and dealing with many challenges, but has managed to endure in this important process and present itself as we do here. We believe NS2021 6. MANAGEMENT 23

INFOGRAPHIC Novi Sad 2021 in figures

200 artists and cultural workers participated in the preparation process

3 official web sites– novisad2021.rs kulttura. rs and bbns.rs

70 official releases on the web site in 2016

250 artistic photos published

Several thousand articles about the Novi Sad 2021 project in local media

Cooperation with 20 capitals of culture

Cooperation established – University of Novi Sad has become a part of the Universi- ties of European Capitals of Culture

20 public cultural institutions, 100 private cultural organisations

Add any further comments which you deem necessary in relation with your application. NS2021 6. MANAGEMENT 24

ACKNOWLEDGMENTS Hvala / Köszönöm / ДзекУєМ / Ďakujem

Mayor: Miloš Vučević Bid Book Team: Milica Rašković Novi Sad 2021 Management: (Team Coordinator) Nemanja Milenković Vuk Radulović (CEO) Momčilo Bajac Vuk Radulović Darko Polić (Relations Manager and Project Coordinator) Lazar Jovanov Momčilo Bajac Vesna Latinović (Programme Director) Zoran Tairović Dragan Marković Foreign advisers: Tijana Palkovljević Marton Mehes Vladimir Kopicl (Editor) Christian Potiron Petr Šimon Content Advisers: Kurt Eichler Department of Culture: Jelena Stevanović Dalibor Rožić Igor Mavrin Vesna Srdanov Bojana Petrović Design: Peter Gregson Studio Organising Committee: Miloš Vučević Promo Team: Nemanja Milenković (President) Dušan Vuković Dušanka Manić (PR Manager) Dragan Stanić Gordana Nonin Zoran Hadži Lazin Bojana Jurišić Žanko Tomić Denis Bajac Selimir Radulović Bojana Kozomara Obrad Škrbić Ivana Milenković Slavko Gordić (Translator) Siniša Jokić Dušan Pop Đurdev Bid Book Translators: Slaviša Grujić Dubravka Bugarski-Alimpić Jelena Rebić Arts Council: Mary Thompson Popović Rita Kinka (President) Valentin Vencel Proofreading: Vladimir Kopicl Mary Thompson Popović Tijana Palkovljević Dušan Kovačević Vesna Kaćanski Zdravko Vulin Danijel Babić