mathematics Article The Impact of Candidates’ Profile and Campaign Decisions in Electoral Results: A Data Analytics Approach Camilo Campos-Valdés 1,2 , Eduardo Álvarez-Miranda 3,*, Mauricio Morales Quiroga 4 , Jordi Pereira 5 and Félix Liberona Durán 6 1 Doctorado en Sistemas de Ingeniería, Facultad de Ingeniería, Universidad de Talca, Curicó 3340000, Chile;
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[email protected] 2 Facultad de Ingeniería, Universidad Autónoma de Chile, 5 Poniente 1670, Talca 3460000, Chile 3 School of Economics and Business, Universidad de Talca, Talca 3460000, Chile 4 Departamento de Ciencia Política y Administración Pública, Facultad de Ciencias Jurídicas y Sociales, Universidad de Talca, Santiago 8320000, Chile;
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[email protected] 6 Escuela de Postgrado, Facultad de Arquitectura y Urbanismo, Universidad de Chile, Santiago 8320000, Chile; fl
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[email protected]; Tel.: +56-950-186-692 Abstract: In recent years, a wide range of techniques has been developed to predict electoral results and to measure the influence of different factors in these results. In this paper, we analyze the influence of the political profile of candidates (characterized by personal and political features) and their campaign effort (characterized by electoral expenditure and by territorial deployment strategies Citation: Campos-Valdés, C.; retrieved from social networks activity) on the electoral results. This analysis is carried out by Álvarez-Miranda, E.; Morales using three of the most frequent data analyitcs algorithms in the literature. For our analysis, we Quiroga, M.; Pereira, J.; consider the 2017 Parliamentary elections in Chile, which are the first elections after a major reform Liberona Durán, F.