SMS Banking TABLE OF CONTENTS

• The Mobile World 3 • SMS Banking - Introduction 7 • SMS Banking - Push Messages 8 • SMS Banking - Pull Messages 9 • Technical Overview 11 • Features 12 • Example Uses 13 • Benefits 15 • About MobiWeb 16 • Quality 17 The Mobile World – Introduction

Our world is more Mobile now than ever. In 2013 there were more than 6 billion subscriptions. With increasing penetration of mobile phones to the most rural areas, mobile networks cover more than 90% of the world’s population. Consumers are always on the move and expect to use services and products on the go. There are 1 billion smartphones and there are 5 billion feature phones. All these phones have built-in SMS capability. Mobile apps and smartphones are the latest trend in the industry, offering rich functionality, but limiting the potential marketplace. Availability, affordability and ubiquity make the SMS capability an essential platform for global enterprise banking products and services. With the internet and mobile revolution, expectations are shifting towards the mobile phone. Many globally established financial institutions now choose SMS as a key channel when planning their mobile strategy. The mobile phone has become the new “must have” for any serious “innovative” banking product. The Mobile World – Introduction

Financial institutions constantly face new competitive challenges to improve margins or to reduce costs. Over the years technological innovations have helped banking corporations to reduce costs, deliver new services and enhance banking customer experiences. As the mobile revolution continues to evolve, mobile technologies are available for the banking industries to adopt and deploy. The Short Message Service (SMS) is a well-established, mature technology that banking institutions can benefit greatly from. It is available on all mobile phones across all technologies, including GSM, CDMA and 3G. The Mobile World – Facts

• 6 billion subscriptions worldwide. • Mobile operators cover more than 90% of the world. • Consumers are always on the move (Consumers expect to use services and products on the go). • All mobile phones support SMS (Smartphones and feature phones). • SMS does not require data connections or apps. • SMS is cost effective and ubiquitous. • Consumers carry their mobile phone and use it for everyday activities 24 hours a day, 7 days a week (the easiest and cheapest channel on which customers can be reached on the spot). • SMS traffic is expected to expand to nearly 10 trillion by 2015. The Mobile World - Mobile cellular subscriptions (millions) - 6915 millions

The Americas, 1059 Developed Nations, Europe, 1515 CIS, 397 780

Asia & Pacific, 3604 Developing nations, 5400

Africa, 629 Arab States, 410 Source: © International Telecommunication Union (May 2014) SMS Banking – Introduction

SMS banking is a type of , a technology-enabled service offering from to its customers, permitting them to operate selected transactional banking services over their mobile phones using SMS messaging. Through the SMS Banking service channel: • Banks and financial institutions service and engage their customers anytime, anywhere and without internet. • Customers receive the latest information through their mobile phones anytime and from anywhere in the world, at their outmost convenience. SMS Banking is divided to: • Push Messages, SMS messages sends to customer’s mobile phone, without the customer initiating a request for the information. • Pull Messages, SMS messages bank sends after customer initiates a request using a mobile phone. SMS Banking – Push Messages

Push Messages are automatically send by the bank to customers’ mobile phones. These messages can be on demand broadcasts (vital information alerts) or event/transaction based (notifications) on registered accounts.

Push Message Process

Bank corporation infrastructure banking systems connect to MobiWeb Enterprise Cloud Messaging Platform (MWECMP) and transmit SMS messages data through established secured connections. MWECMP utilizes its direct connections with the Mobile Network Operators (MNOs) and MNOs deliver SMS messages to bank corporation’s customers.

Financial Institution Enterprise Cloud Infrastructure / Banking Messaging Mobile Network Financial Institution Systems Platform Operators Customers SMS Banking – Pull Messages

Pull Messages are initiated by the customer, using a mobile phone, for obtaining information or performing a transaction on the bank account.

Pull Message Process Step 1

Bank corporation's customers send SMS messages that include transaction commands to predefined banking service numbers. MNOs receive SMS messages and transmit them to MWECMP through direct connections. MWECMP sends SMS messages data to bank corporation infrastructure banking systems through established secured connections.

Enterprise Cloud Financial Institution Financial Institution Mobile Network Messaging Infrastructure / Banking Customers Operators Platform Systems SMS Banking – Pull Messages

Pull Message Process Step 2

Based on the transaction commands of the SMS messages received by the bank infrastructure banking systems in Step 1, bank corporation infrastructure banking systems process the transaction commands and prepare response SMS messages. Then, bank corporation infrastructure banking systems connect to MobiWeb Enterprise Cloud Messaging Platform (MWECMP) and transmit SMS messages data through established secured connections. MWECMP utilizes its direct connections with the Mobile Network Operators (MNOs) and MNOs deliver SMS messages to bank corporation’s customers.

Financial Institution Enterprise Cloud Infrastructure / Banking Messaging Mobile Network Financial Institution Systems Platform Operators Customers SMS Banking – Technical Overview

SMPP / HTTPS APIs SS7 / Direct Connections

Secured Virtual Secured Virtual Private Network (VPN) Private Network (VPN) Enterprise Cloud Messaging Bank Corporation Platform Infrastructure / Banking Mobile Network Systems Operators

GSM / CDMA / Satellite Bank Corporation Customers SMS Banking – Features

- Worldwide Coverage - Simplified Global Messaging through one interface - Established, Flexible & Ubiquitous Technology - High Performance (2000 SMS per sec) - High Availability (99%) - Low Deployment, Maintenance and Support cost - Enhanced Security (VPN / up to 1024bit AES) - 24/7 Enterprise Support through SLAs - Minimal Foot Print in Bank’s IT Infrastructure (No programming libraries required) - Easy Integration (SMPP / HTTP APIs) - Highly Customizable and Scalable Solution SMS Banking – Example Uses

Push Message Applications

- One-time passwords and user authentication - Insufficient funds notifications - & loan payment reminders - Large value withdrawals on accounts or ATMs - SMS card activations - Payment notifications of issued - SMS marketing for promotions, loyalty points & - Large value payments on credit cards or out of discounts programs country activities on credit cards - Transaction confirmation requests (Credit Card - Anti-fraud notifications & Web Banking) - Call center information responses - Periodic account balance reporting - Execution status of standing orders - Payment notifications of cheques issued SMS Banking – Example Uses

Pull Message Applications

- Loyalty points requests - Requesting suspension of credit cards - Credit card limit requests - Credit card & loan payment reminders - Account balance requests - De-activating lost or compromised credit or debit cards - Standing orders requests - Foreign currency exchange rates inquiries - Customer service inquiries - Fixed deposit interest rates inquiries - Mini statement requests - Electronic bill payments - Transfers between customer's own accounts - Stop payment instructions on cheques SMS Banking – Benefits

• High ROI. • Increased revenues. • High cost savings for Marketing, Card Operations, Fraud, Banking Operations and Customer Support. • Fraud activity losses reduction. • Reduced collection costs. • Increased customer loyalty, convenience and satisfaction. • Enhanced customer experience / reduced customer support cost. • High availability of banking operations anywhere, anytime and without internet. About MobiWeb

Since its establishment in 1999, MobiWeb is providing global SMS Messaging for B2B, B2C and C2C mobile interaction. MobiWeb has established multiple direct connections with mobile operators around the globe. This makes MobiWeb the ideal partner for companies that demand high quality SMS messaging services, meeting the most demanding enterprise requirements. MobiWeb actively participates in the development of the mobile ecosystem as a GSMA associate member and a Association (MMA) member. Using direct connections to telecommunication carriers and operators in the largest cloud data centers spanning across the globe, MobiWeb provides high quality telecommunication solutions to more than 2350 enterprises. Quality

• Worldwide reach, covering 96% of the world • High performance SMS messaging processing High • Strict Service Level Agreements Performance

• 99% service availability with fallback ability – Worldwide SLAs Reach Redundant Infrastructure Unrivalled • Enhanced security Quality • Easy integration with minimal footprint 99% Enhanced Availability Security

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