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2016SEIA ANNUAL REPORT 10 COMPELLING STORIES ABOUT SOLAR 2016 ANNUAL REPORT | 1 MESSAGE FROM MESSAGE FROM THE BOARD THE EXECUTIVE CHAIRMAN VICE PRESIDENT Dear Solar Industry, key state-level fights to keep open and more than 50 percent. SEIA’s operating SEIA Members, you informed on market conditions and Sincerely, expand markets for all solar companies, budget has never been stronger, and yet are continuing to make new data available There is a lot of cause for celebration and especially in Florida, Nevada, California, the policy challenges we face have never In looking back across the many SEIA to you in more usable forms. SEIA Tom Kimbis concern in the U.S. solar industry today. New York, Massachusetts, and Colorado. been greater. accomplishments of last year, our team launched a new event series on women’s While the Clean Power Plan is mired in the decided to focus this annual report on empowerment and regional events to Executive Vice President We can all celebrate that solar is the courts and now improbable under a Trump New challenges call for new leadership, ten, using primarily graphics to exemplify activate new markets. And we launched & General Counsel largest source of new power generation Administration, sixteen states are adopting and we are excited to welcome Abigail the spirit and breadth of SEIA’s record- a new solar financing council right at the in the U.S. and costs less than traditional their own implementation plans and SEIA Ross Hopper as CEO of SEIA. She has the breaking year. start of the new year. fossil fuels in many parts of the country. is working with them to make sure solar is unique and directly applicable experience Investors continue to highly value the a key element. of leading a federal energy agency, a The full list of accomplishments of SEIA The new year brings new questions and secure long-term cash flows that solar state energy administration, and serving staff are too numerous to capture in one opportunities with leadership changes systems provide, as well as the tax Despite important wins and good progress, as the deputy general counsel of a state report, but this Top 10 showcases the in the White House and tax reform on credits they receive. Consequently, solar uncertainty about government policy is public utility commission. Abby has built expertise and firepower needed to move the agenda in Congress, as well as the installation growth continues at a rapid hurting investment in solar’s continued coalitions to achieve policy success, us further toward our goals during 2017. dynamic business environment addressed pace across the industry. Solar is no longer success. Major sources of this uncertainty crossing party lines, bringing together I am very confident that our incoming by Chair Nat Kreamer in his note. Each an ‘alternative’ energy source. include: state and federal authorities, and working president and CEO Abigail Ross Hopper year, I am increasingly confident that a) Some utilities attacking PURPA and with diverse industry participants. Abby is ready to lead our industry into an era of innovative, non-partisan, low-cost solar The negative by-products of this fast net metering, especially in Arizona, as well will lead us to more policy wins. increasing growth and maturity. is the winning choice for our nation’s growth and improving competitiveness as looking to manipulate local regulations energy infrastructure regardless of who are shrinking margins and over-leverage and voters to thwart solar development; Independent of business model, Our 2016 accomplishments run the is in power in Washington. SEIA is as for some solar companies, resulting and technology type, position in the value gamut, from victory on Amendment active as ever here in the nation’s capital, in headline bankruptcies, corporate b) Whether warranted or not, chain, or customer served, the solar 1 in Florida, to SEIA’s Million Solar in statehouses across the country, and restructuring, and surprise mergers. expectations about what a Trump industry and our individual companies will Strong campaign, from new codes and in truly national cross-cutting areas that Regrettably, over the last twelve months Administration means for clean energy. grow faster and more profitably when we standards work, to innovative SEIA impact your business. the solar public equity index fell more than work together. Thank you for your support consumer protection initiatives. We 50 percent. As you can see, we have a lot of work to do of SEIA. are also proud of our commitment to Thank you for your continued support of in 2017. Your support of SEIA enables it to sustainability and diversity, building SEIA. Your membership, your participation SEIA is working tirelessly to protect and advocate for the policies that contribute an industry and trade association that and your activism when we call upon to solar’s success. Membership growth you is the reason for our success. Let’s advance government policies that make Sincerely, delivers on environmental benefits for all sure everyone investing their time, money, increases SEIA’s political legitimacy and communities and creates jobs for diverse celebrate 2016 while gearing up for 2017 and trust in solar can do so confidently for creates the revenues that fund advocacy. Americans. to outshine all others. decades to come. In 2016, SEIA grew its membership from Nat Kreamer all sectors of the industry and increased its Chairman of the Board SEIA continued to expand its support Last year as we all enjoyed the long-term total year-over-year revenue by more than for your business in 2016 and that extension of the ITC – won by SEIA – our 15 percent. In the past three years alone, of Directors will continue in 2017. For example, we team at SEIA worked with allies to win SEIA’s total annual revenue has grown by enhanced our research reports to keep 2016 ANNUAL REPORT | 2 2016 ANNUAL REPORT | 3 TABLE OF CONTENTS 06 13 16 22 #1 SOLAR MARKET INSIGHT #4 SEIA ACHIEVEMENTS IN #7 MEMBERSHIP ON THE #10 SEIA’S ALL ABOUT AND SOLAR MEANS BUSINESS THE STATES RISE SUSTAINABILITY, DIVERSITY, EMPOWERMENT SEIA-sponsored reports continue to reflect SEIA continues to fight for strong solar SEIA eclipses ambitious membership record industry growth and widespread policies across the U.S. growth projections SEIA launches sustainability initiative and adoption of solar leads solar diversity efforts with Women’s Empowerment Series and Diversity Guidelines 08 14 18 #2 MILLION SOLAR STRONG #5 CONSUMER PROTECTION #8 18,000 DESCEND ON LAS MAKES BIG STRIDES VEGAS FOR SPI The solar industry marks a huge accomplishment and becomes Million SEIA spoke about consumer protection at General Sessions addressed controversial Solar Strong the Federal Trade Commission Workshop topics and pushed the boundaries of what and publishes significant responsibility solar can achieve 10 15 20 #3 SEIA PREPARES FOR THE #6 PV RECYCLING PROGRAM #9 RECORD MEDIA HITS IN TRUMP ERA The new PV Recycling Program demonstrates 2016 SEIA assures strong communication with the industry’s commitment to corporate SEIA’s media hits increase by more than the Trump Transition team and the public sustainability and responsibility 45% from 2015 and prominent features in for the inevitable growth of U.S. solar the Washington Post and the Wall Street Journal 2016 ANNUAL REPORT | 4 2016 ANNUAL REPORT | 5 SOLAR MARKET SOLAR MEANS BUSINESS 1INSIGHT AND SOLAR #1 #6 147.5 Megawatts Installed 50.2 Megawatts Installed 300 Installations 158 Installations MEANS BUSINESS Target has added nearly 70 MW of solar so far Nearly 19,000 Americans work at a solar- in 2016 - more than any other U.S. retailer and powered Kohl’s all but 10 states SEIA-Sponsored Reports Continue to Reflect Record Industry Growth and Widespread Adoption of Solar #2 #7 Every year, it seems the solar industry is breaking new records and while the final results are not in, we will 145.0 Megawatts Installed 44.0 Megawatts Installed easily have exceeded 10 gigawatts of new solar energy in 2016 for the first year ever. And solar also means business. Our Solar Means Business report tracking corporate retail installations saw Target take the top 364 Installations 44 Installations spot in a year in which more American businesses were installing solar than ever before. SEIA’s commitment Every week, 7.3 million people, or roughly 2% 91% of IKEA’s U.S. stores are powered by the to research is highlighted in the news dozens of times each month and helps tell the great story about solar of the U.S. population, visits a solar-powered sun energy. WalMart SOLAR’S NOW ENOUGH 2 0 1 6 #3 #8 BIGGEST CAPACITY TO POWER 107.8 Megawatts Installed 38.9 Megawatts Installed QUARTER 49 Installations 71 Installations 6.5 MILLION Prologis has installed more solar capacity than Macy’s has installed enough solar panels to 27 different U.S. states completely cover the footprint of 17 of their IN Q3 HOMES stores HISTORY... WHICH LEAD TO INSTALLING NEARLY #4 Apple #9 93.9 Megawatts Installed 30.2 Megawatts Installed 4 Installations 33 Installations PER HOUR THE INDUSTRY IS Apple’s solar facilities produce enough Nearly two thirds of General Growth 2MW electricity to fully charge more than 39 million Properties’ solar capacity has been installed ON PACE TO GROW iPhones every day for a year in 2016 SOLAR ACCOUNTED FOR #5 #10 OF ALL NEW 50.7 Megawatts Installed 22.7 Megawatts Installed ELECTRIC CAPACITY 85 Installations 24 Installations ADDED TO THE GRID 88% Every year, more than 9 million rotisserie Hartz Mountain is the largest commercial 39% IN Q3 2016 YEAR-OVER-YEAR IN 2016 chickens are sold at solar-powered Costcos rooftop solar owner in New Jersey 2016 ANNUAL REPORT | 6 2016 ANNUAL REPORT | 7 MILLION SOLAR STRONG 1 MILLION INSTALLATIONS: Early in 2016, the solar industry reached an incredible milestone: installing the 1 millionth solar system in the United States.