RLCS, Revista Latina de Comunicación Social, 74 – Pages 573 to 593 [Funded Research] | DOI:10.4185/RLCS-2019-1346-29en |ISSN 1138-5820 | Year 2019 How to cite this article in bibliographies / References C Echazarreta Soler, A Costa Marcé (2019): “Study and conceptualization of the Valometer: A system of business indicators for values-based management”. Revista Latina de Comunicación Social, 74, pp. 573 to 593. http://www.revistalatinacs.org/074paper/1346/29en.html DOI: 10.4185/RLCS-2019-1346en Study and conceptualization of the Valometer: A system of business indicators for values-based management Carmen Echazarreta Soler [CV] ( ORCID: 0000-0002-3978-7459). Professor of Advertising and Public Relations. Department of Philology and Communication. Universitat de Girona (Spain). Email:
[email protected] Albert Costa Marcé [CV] ( ORCID: 0000-0002-3350-4307). Associate Professor of Advertising and Public Relations. Department of Philology and Communication. Universitat de Girona (Spain). Email:
[email protected] Universitat de Girona, St. Domènec. Pl. Ferrater Mora, 1, Office 518, 17071 Girona, Spain. Research Group ARPA – Analysis group for reception and playback quality of Audio-visual Screens Abstract In light of economic and social threats and challenges such as globalization, economic crises, child labor, climate change and technological transformation, this paper presents the results, conclusions and recommendations of a study and conceptualization of the Valometer, a system of business indicators designed to facilitate management