Issue – 39: 06.05.2020

Where News & Management Meet

FROM MENTOR’S MONDELEZ CREATES A DISH TV PARTNERS WITH MX DESK: LIMITED-EDITION CADBURY DAIRY PLAYER TO OFFER SEAMLESS MILK ‘THANK YOU’ BAR TO VIDEO-ON-DEMAND CONTENT Impact of COVID 19 in HIGHLIGHT GENEROSITY India : The impact of COVID 19 Snacking company, Mondelez India, has DTH company, Dish TV India has in India will have a huge launched a limited-edition Cadbury Dairy announced its partnership with MX bearing in the daily Milk ‘Thank You’ bar in recognition of the Player that recently emerged as activities of the people generous spirit of the country’s unsung India’s #1 entertainment app of 2019 which will definitely call heroes during these difficult times. as per the annual FICCI report. With for a change in our Mondelez India commit a part of the this strategic association with MX lifestyle pattern. This will proceeds from limited-edition ‘Thank You’ player, Dish TV has further probably last for one more Bar sale towards insurance strengthened its portfolio by adding year, according to policies of the daily wage earners, via a one more app in the app zone on its experts. The deadly form partnership with Nirmana, an NGO that Android-based connected devices, of VUCA ravaging the works with the unorganised sector. namely Dish SMRT Hub and world vis-a-vis the country stream for its DishTV and d2h users will have an impact on the respectively. Brand fallout. The Companies will struggle to find ways and means to SNAPDEAL ADDS GAMES TO ITS LAUNCHES TULSI DROPS recover the lost revenues AFTER HAND SANITIZER PLATFORM and garner profit as a measure of sustainability. E-commerce marketplace, Snapdeal Homegrown FMCG major Dabur is set has added a range of popular games to launch Dabur Tulsi Drops, a second In this situation, from Gamezop to its platform. Through product launch within a month. VIPANAN hopefully will this arrangement, obstacle crossing fun Recently, the company pushed forward be able to take care of the games like Savage Revenge, Tower its entry in the sanitisers market. Dabur plights and predicaments Twist, Battle Fish, Rafting Adventure is betting on its Ayurvedic and natural of the readers and guide and Sticky Goo are now available for health care legacy for the latest product them to a solution. users on Snapdeal. These games are that will first be made available through Happy Reading, driving higher engagement with ecommerce and “as and when the shoppers who are regularly visiting the markets open up, the product would be Dr. Pinaki Ranjan platform as they wait for the complete available at retails outlets. Bhattacharyya range of products to be made available.

VIPANAN 1

V Issue – 39: 06.05.2020

Where News & Management Meet

ZEE5 AND AIRTEL DEEPEN FCB INDIA AND NETWORKBAY STRATEGIC COLLABORATION LAUNCH ‘RETAIL: DAY 1’

ZEE5 and have announced FCB India in collaboration with Content is fire, their collaboration to bring Networkbay, has announced the Social media is

digital entertainment to customers in launch of ‘Retail: Day 1’ a special gasoline.” India. ZEE5 is extremely happy to initiative to work with brands and - Jay Baer strengthen the relationship further with retailers to ‘manage, redefine and Airtel. ZEE5 is a complete transform’ their retail experiences in (Author &

entertainment destination with a depth the post-COVID era. The launch of Inspirational of offerings across content types, ‘Retail: Day 1’ beckons the first day of Marketing genres and 12 languages which is hard contactless retail experience. Through Speaker) to beat. They are looking to expand the this collaboration, FCB India and reach through this partnership with Networkbay will work with brands and Airtel as it will leverage synergies. retailers to quickly adapt to this new scenario.

TIMES PRIME PARTNERS WITH TIES UP WITH BRANDS,

HEALTHIFYME AND LYBRA STARTS GROCERY DELIVERY IN OVER 125 CITIES

Time Prime has partnered with health Swiggy has expanded its grocery and and wellness brands, HealthifyMe and household essential services to over Lybrate, to offer over Rs 3000 worth of 125 cities after collaborating with fast additional benefits for to help its moving consumer goods brands new and existing users. The new suite including HUL, Procter & Gamble, The first Nike shoe was of health and wellness , a part of the Godrej, Dabur, , Adani Wilmar created on a waffle iron. membership would offer subscribers and brick-and-mortar retailer Vishal multiple benefits like access to world’s Mega Mart. The online food ordering first-ever AI-curated Smart Plans (diet app, which has partnered with plans) powered by HealthifyMe along supermarket chains, local retailers with online tracking of over 55,000 and drugmaker , said it will foods on the HealthifyMe app and 24*7 deliver essentials from neighbourhood access to premium online healthcare stores and distribution centres of large services on Lybrate’s app and website. brands.

VIPANAN 2

Issue – 39: 06.05.2020

Where News & Management Meet

MINISTRY OF TOURISM RELEASES CORONAVIRUS: BRANDS USE

DINEOUT’S WHITE PAPER ON ENTERTAINMENT TO CONNECT GUIDELINES FOR RESTAURANTS WITH CUSTOMERS POST-COVID OUTBREAK.

Dineout has unveiled a first-of-its-kind Myntra, Bookmyshow, FirstCry and whitepaper with guidelines and best Nykaa are using informational content, Amazon CEO Jeff Bezos practices for the F&B industry gaming, and entertainment on their spends two days every restaurant industry.The whitepaper lists apps to connect with customers. This is two years working at the down restoration guidelines for the aimed at building brand loyalty and customer. service desk. restaurant industry on staff familiarity. The reason is as a slowing management, staff health and safety, economy forces consumers to cut restaurant space sanitisation, food & discretionary spends, brand

delivery business models. differentiation becomes key.

COMEBACK STORY OF “MARVEL”

*-

Marvel being the home of captain America and Spiderman has for so long been the

comic-book world’s biggest player. In 1990s marvel went to bankruptcy and the comic book market crashed. This was due poor management and lack of innovation The strawberries in Quaker Instant Oats are and creativity. In 1997 Marvel Entertainment Group joined hands with Toy actually apples Company and together formed Marvel Enterprises to stage a business comeback. The management of marvel Enterprises decided to diversify and change its

approach from paper and ink to movies. Great movies such as Iron man, X-men, Avengers were made and today marvel it’s a billion-dollar franchise and has made marvel to be one of the most popular brands of our time.

VIPANAN 3

Issue – 39: 06.05.2020

Where News & Management Meet

HIDDEN MEANING BEHIND COMPANY INTERESTING STORY BEHIND FAMOUS BRAND NAME BRAND LOGO

PANERA BREAD -. The company’s name is made MILWAUKEE BREWERSLOOKS - This old logo for up of two words, “Pane” (Italian for Bread) and “Era” the Milwaukee Brewerslooks like a baseball mit (or Time). It’s also Latin for “breadbasket.” “We catching a baseball, but it’s not only that. Upon closer wanted a name that was an empty vessel we could inspection, you can see that the letters ‘m’ and ‘b’ are put personality into, and that’s how we ended up with Panera,” said co-founder Ron Shaich. what create the baseball glove

Team Marketing Club :-

. Raj Shree, Priya Kumari, Bishal Roy, Fahad Khan, Mridul Sinha, Akash Kumar Shrivastava, Meghali Sen, Sakshi Lohia, Kishor Kunal, Soumyorup Dey, Punam Jash, Sristy Priya

VIPANAN 4