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Impact Study -Phase 1 Tourism Development for the City of Alexandria-Egypt (Alex-Smart)

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Impact Study -Phase 1 Tourism Development for the City of Alexandria-Egypt (Alex-Smart) Impact Study 2019 Phase-1 of Tourism Development for the city of Alexandria-Egypt (Alex-Smart) Impact Study -Phase 1 Tourism Development for the city of Alexandria-Egypt (Alex-Smart) This study is elaborated by Datacom srl through a grant awarded to DATACOM by the Romanian Government through ROAid Romanian Agency for International Development Cooperation Bucharest, 2019 Page 1 of 39 Impact Study 2019 Phase-1 of Tourism Development for the city of Alexandria-Egypt (Alex-Smart) Disclaimer The purpose and scope of Phase-1 of the Impact Study is to assess tourism, analyze and evaluate the city potential and local offering, identify the main challenges and define the terms of reference for distinct and transferable interventions for the development of tourism for the city of Alexandria. All the information included in this Phase-1 Impact Study is based on data/information gathered from various primary and secondary sources and is based on certain assumptions, which may differ from case to case. Although, due care and diligence has been taken in compiling this document, the contained information may vary due to any change in the environment. All views and opinions expressed therein remain the sole responsibility of the authors, and not necessarily represent those of the institute. Page 2 of 39 Impact Study 2019 Phase-1 of Tourism Development for the city of Alexandria-Egypt (Alex-Smart) Authors Project Manager: George Spyrou Experts: CNE, Chrysses Nicolaides Reviewer: Cristina Nacar Contributors: Dr Yasser Gaber Dessouky, Dean of Scientific Research and Innovation of the Arab Academy of Science, Technology and Maritime Transport (AASTMT) Dr Yassmine Amzy, program chair of the tourist department in the AASTMT Dr Islam Abdelkareim, Associate Professor of Tour Guiding, Modern and contemporary history of AASTMT. Special thanks for the support from: Capt Tarek Shahin Aly Shahin, the Chairman of the Alexandria Port Authority Professor Akram Soliman, Chairman of the organizing Committee for the International Conference on Maritime Transport and Logistics "MARLOG" Captain Ibrahim El-Attar, Head of Maritime Stud Dept Mohamed Fouad, CEO & Founder of Media Station Agency Beneficiary representative support: Dr Walid Abdelazim Ibrahim Elbarki, Advisor to the Governor of Alexandria Economic Management: Auget Finance General Counsel: One Consulting Ionut Melnic Coordination: DATACOM srl. EuNet Business Development Page 3 of 39 Impact Study 2019 Phase-1 of Tourism Development for the city of Alexandria-Egypt (Alex-Smart) Contents Table of figures ....................................................................................................................... 5 Abbreviations and Acronyms .................................................................................................. 6 1. Executive Summary ..................................................................................................................... 7 2. Introduction ................................................................................................................................ 8 3. The city of Alexandria ................................................................................................................. 8 4. Tourism ....................................................................................................................................... 8 5. Evaluation / Characteristics ...................................................................................................... 11 5.1 Transportation infrastructure ............................................................................................. 11 5.2 Modes of transportation ..................................................................................................... 12 5.3 Alexandria Airport ............................................................................................................... 13 5.4 Alexandria Port ................................................................................................................... 14 5.5 Accommodation .................................................................................................................. 15 5.6 Travel agents / tour operators ............................................................................................ 16 5.7 Employment ........................................................................................................................ 17 5.8 Alexandria's Attractions ...................................................................................................... 17 6. Areas of Improvement .............................................................................................................. 26 7. Proposed ideas for tourism development in Alexandria .......................................................... 26 7.1 The old/historical city center open wall museum .............................................................. 27 7.2 Cycling to Alexandria Heritage ............................................................................................ 27 7.3 ElShalalat Gardens Open-Air Museum ............................................................................... 28 7.4 City Tourism Tours .............................................................................................................. 28 7.5 Developing and rehabilitating of Al-Tahrir square ............................................................. 29 7.6 Alexandria's web-site and a city-guide book ...................................................................... 31 7.7 Risks and public safety - Surveillance systems ................................................................... 32 7.8 Cleaner streets and public spaces....................................................................................... 32 8. Conclusions and recommendations .......................................................................................... 34 8.1 Project Strategy ............................................................................................................... 34 8.2 Vision, Goals, and Objectives .......................................................................................... 35 NEXT Steps .................................................................................................................................... 36 References .................................................................................................................................... 38 Page 4 of 39 Impact Study 2019 Phase-1 of Tourism Development for the city of Alexandria-Egypt (Alex-Smart) Table of figures Figure 1: Scenes of the city of Alexandria ............................................................................... 9 Figure 2: The focus area – Alexandria Historical Center and the seafront ........................ 11 Figure 3: The Cruise Terminal of the port of Alexandria ...................................................... 14 Figure 4: The Port of Alexandria (photo Alexandria Port Authority) ................................... 15 Figure 5: Hotel Statistics............................................................................................................ 16 Figure 6: Bibliotheca Alexandrina (Photo: UNDP 2013) ....................................................... 18 Figure 7: The Alexandria National Museum ........................................................................... 19 Figure 8: Qaitbey Citadel ........................................................................................................... 20 Figure 9: Kom el-Dikka .............................................................................................................. 21 Figure 10: Cavafy Museum ....................................................................................................... 22 Figure 11: El Shatby Tombs ...................................................................................................... 23 Figure 12: Anfushi Tombs ......................................................................................................... 24 Figure 13: El Shallalat Gardens ................................................................................................ 25 Figure 14: Tahrir square in the city center of Alexandria ..................................................... 30 Figure 15: Safety and surveillance network ........................................................................... 32 Figure 16: Stages of the project ............................................................................................... 34 Page 5 of 39 Impact Study 2019 Phase-1 of Tourism Development for the city of Alexandria-Egypt (Alex-Smart) Abbreviations and Acronyms AG Alexandria Governorate Alex-Med The Alexandria & Mediterranean Research Center Bibliotheca Alexandrina BA Bibliotheca Alexandrina BOT Build, Operate, Transfer EC European Commission ESIA Environmental and Social Impact Assessment FS Feasibility Study HORECA Hotel/Restaurant/Cafe ICT Information and Communication Technologies PFS Prefeasibility Study PPP Public, Private, Partnership RoAid Romanian state Agency for Cooperation and Development SCC Smart cities and communities SME’s Small and Medium enterprises SSC Smart and Sustainable City strategy TOR Terms of Reference TS Technical study UfM Union for the Mediterranean UNDP United Nations Development Program UNESCO United Nations Educational, Scientific and Cultural Organization UNWTO United Nations Word Tourism Organization
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