FCC embarks on fine tuning of cable regulation Wiley, Whitehead are as one in alarm over kids' TV o BroadcastingThe newsweekly of broadcasting and allied arts Apr22Our 43d Year 1974
The fact that Ray Miller is one of the best News Directors in the business isn't news to us. But, it may be to you..
Ray's been with us since we started Houston. We think it's also the best. So in 1949. So we know him well. And do others. we're well aware of just how good he is. We've won more awards than all the Under Ray's direction, KPRC TV other Houston stations combined. news has become a tradition. We've also captured Houston. He's helped us build the largest For a look at the ratings, just electronic news department in call our rep.
KPRC TV HOUSTON PETRY TELEVISION, INC.. NATIONAL REPRESENTATIVES NBC AFFILIATE i
C- 2 J
j. DKDAK._.._. The Scene Tonight: Washington's
N 'story- ari 11 9 History repeats itself every week- night in Washington. "The Scene Tonight" is: NUMBER ONE 11 -11:30 p.m. (ARB) in rating, share, homes and all key demographics, including more women 18 -49 than any local news strip in Washington history.* NUMBER ONE 6 -7 p.m. early lo- cal news, (NSI) in rating, share, homes and adults.* When you think about Washing- ton TV, think about making history on The Scene Tonight.
WMAL TV 77 Washington, D.C.
NEWS; THAT HITS HOME EVERY NIGHT
'Feb.- March, 1974 ARB. NSI, subject to qualifications available on request. BróadcastingmApr22
TV 30 to 15, strict party -line voting would give radio self - Closed Circuit® perpetuating joint board chairmanship. At least one major network has talked about resignation Finalists. Presidential decision on nominee to fill Dean from NAB with hope that others would follow suit. Net- Burch vacancy at FCC could come this week. White House works usually operate at low profile in NAB in fear of be- staff is understood to have whittled list of candidates down ing charged with controlling it. At least one other network to three for presentation to President early this week. Sur- is known to oppose defection as step backward but to have viving candidates are said to be Abbott M. Washburn, for- stated need for equalization of directorships or, as alterna- mer deputy director of U.S. Information Agency; Lynn tive, autonomous associations of radio and TV under NAB Wickwire, executive director of New York State Cable Tele- aegis, if that could be accomplished. vision Commission, and Donald E. Santarelli, administrator of Justice Department's Law Enforcement Assistance Ad- ministration. Headend. If one theme comes through from FCC at Nation- al Cable Television Association's convention that began in Mr. Washburn has advantage of long experience in com- Chicago over weekend, it will be that cable "advocacy" munications, in and out of government, as well as associa- is and and fair will tion with President Nixon that dates back 20 years. Mr. out that forthright regulation prevail. Wickwire has strong support from New York Republicans That will be thrust of message today from FCC Chairman Wiley. and is regarded highly for ability. Mr. Santarelli, like Mr. Richard Generally he will follow theme he enunci- Wickwire in his 30's, has White House admirers who have ated at annual convention of National Association of Broad- watched him perform various jobs at Justice, although casters last month in Houston, calling for new "ethic" not some find his aggressiveness abrasive. only for broadcasters but for all in communications. Without naming names, chairman's observations are bound to be construed as departure from policies of prede- Totaling toll. At present level of operation, pay cable is cessor, Dean Burch, who was unabashedly favorable to ca- grossing under $4.5 million a year - considerably shy of $200 million Stanford Research Institute is projecting for ble interests and occasionally hostile to networks and com- pay systems in 1976 (see page 32). New data, compiled on mercial broadcasters. Attitude in Cable Bureau had been eve of annual National Cable Television Association conven- one of favoring cable down line. It's understood orders al- tion and updating previous surveys (see box, page 23), puts ready have been given for even -handedness on ground that pay on 46 cable systems with 60,000 customers contribut- FCC is dedicated to serve only public, not private interests ing average of $6 a month above conventional cable sub- of any licensees or groups under its jurisdiction. scriptions. That's $4.32 million a year. Latest survey finds most of pay business concentrated Elevations. FCC's Review Board will have new member be- in three states, New York, Pennsylvania, California. Of 43 ginning in July, and it is expected to be Leonidas P. Emer- systems supplying information, seven charge $5 a month son, now chief of opinions and review. He is understood to for pay service, 24 charge $6, 10 charge between $6.25 and be commission's choice to succeed Joseph N. Nelson, who $7, one charges $8 and one system makes per -program is scheduled to retire June 30. Successor to Mr. Emerson at charge. opinions and review would probably be his present deputy, David W. Warren Jr. Golden rule. License renewal goes before House Rules Com- mittee tomorrow (April 23) where it will be outfitted with Prime -time rule stays. FCC has decided to leave prime -time rules for floor debate. Commerce Committee Chairman Har- access rule intact as amended in January (Broadcasting, Jan. ley Staggers (D- W.Va.) will most likely be asking committee 28). Commission last week took up petitions for reconsider- for one -hour limit on debate with provision allowing floor ation of rulemaking decision, and rejected all. Some consid- amendments. Representative James T. Broyhill (R -N.C.) eration was given to permitting stations to use one half says he will again attempt to extend license period from hour of access time weekly for showing movies, now barred four to five years. (He lost similar vote in committee last from that time slot, on condition they pre-empt half hour month.) Communications Subcommittee Chairman Torbert of network time elsewhere in schedule. (Motion picture pro- Macdonaid.(D-Mass.) is expected to manage floor action ducers had urged commission to permit use of one or more with ranking minority member of subcommittee, Clarence half hours for movies.) However, Commissioner Robert E. Brown (R-Ohio), helping on GOP side of aisle. Bill could Lee, who preferred rule as it was before it was modified, reach floor by late this week but more probably next week. argued that present version is product of agreement among seven members who were on commission in December, and Wisps of smoke. Disquiet in ranks of radio and television that minor tinkering now would be out of order. broadcasters over conduct of National Association of Broad- Another reason for leaving rule in present form was that casters affairs could flare into open conflict by time two U.S. Court of Appeals for Second Circuit, in New York, is boards convene in Washington June 17 for spring meeting considering legality of modified rule on appeal by National and election of officers. Announced intention of radio Association of Independent Television Producers and Distri- board leaders to bid for joint board chairmanship next year butors. Commission vote rejecting reconsideration was 4 to for third successive term has incensed TV board members 0, but with Chairman Richard Wiley and Commissioner to point that talk of separate trade associations is heard Charlotte Reid concurring; they do not like rule in any again after years of silence. Since radio directors outnumber form.
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Broadcasting Apr 22 1974 3 'Lucy,' Van Dyke, Sonny and Cher Top of the Week among casualties in new CBS line -up; Wilson out at NBC Fresh start. On eve of National Cable Television Associa- Dean Martin, Flip tion's annual convention, FCC comes out with report re- CBS -TV and NBC -TV announced their new fall prime -time examining much of medium's regulatory environment. It in- schedules Friday (April 19). CBS is scrapping seven shows, dicates willingness to step on coattails of state, local gov- adding seven and switching time periods for eight returnees. sew ernments to achieve stability, particularly in pay cable area. NBC is dropping 14 shows and taking on 12. Of CBS's -ad- Page 22. Regulatory problems notwithstanding, cable indus- en new series, four are situation comedies, two action new shows try has much else to worry about as it convenes in Chica- venture and one family drama. Five of NBC's dramas, go. With some personal reflections supplied by new NCTA fit action -adventure mold, three are family -type (In Chairman Bruce Lovett, here's a rundown of the major con- three situation comedies and one movie anthology. will be cerns. Page 24. slight departure for NBC, none of its new series rotated.) Returning fire. Responding to campaign by Justice Depart- ABC -TV officials said they expected to have their new ment to break up their multimedia holdings, Pulitzer, New- schedule ready this week, speculated it would contain house and Midwest characterize that effort as totally mis- "fewer changes than NBC, more than CBS." guided. Department has its facts wrong, they claim, but Departing shows are: CBS - Lucy Show, Dick Van even if that weren't case law doesn't justify request. Page Dyke Show, Hawkins, Shaft, CBS Tuesday Movie, Sonny 35. and Cher Comedy Hour and Dirty Sally; NBC - Hec Ram- Bedfellows. FCC Chairman Wiley and OTP Director White- sey, Magician, Banacek, Snoop Sisters, Tenafly, Faraday & head don't see eye to eye on every issue, but when it Company, Chase, NBC Wednesday Night at the Movies, comes to children's television they're a united front. if Flip Wilson Show, Music Country USA, Lotsa Luck, Girl broadcasters don't begin making improvements on own ini- With Something Extra, Brian Keith Show and Dean Martin tiative, they say in unison, impetus may have to come from Show. Washington. Page 36. New schedules are contingent on court's refusal, in pending case, to delay effectiveness in FCC changes in Rite of spring. State broadcaster association presidents will prime -time access rule. be in Washington this week, but they'll have other things CBS besides cherry blossoms on their minds. Attraction these Mondays: Maude moves to new time period (9 -9:30 tourists clamor after lies on Capitol Hill. Page 40. p.m. NYT), replacing Lucy Show; Rhoda (9- 9:30), new situation comedy starring Valerie Harper as character she Coexistence. Broadcast advertising folks can put aside those created on Mary Tyler Moore Show, replaces Dick Van anxieties over their potential obsolescence in the age of au- Dyke Show. Tuesday: Planet of the Apes (8 -9), science - tomation. There's room aplenty for both the computer and fiction series based on hit movie, dislodges Maude (8 -8:30) its mortal counterpart, New York seminar concludes. Page Hawaii Five -O Barnaby 44. and pushes back half-hour, to 9; Jones moves to 10 (from Sunday, 9:30 -10:30), causing Coming of age. Times were when a top -40 programer was cancellation of rotating Hawkins, Shaft and CBS Tuesday no more inclined to play a jazz composition than he was a Movies. Wednesday: Senior Year, nostalgic family drama Strauss waltz. With emergence of such names as Herbie set in 1950's, replaces The Sonny and Cher Comedy Hour; Hancock, Chick Corea and Deodato, that's all changed. Manhunter (10 -11), about private eye in 1930's, pushes Ko- Page 49. jak to Sundays (9 -10). Thursday stays same. Friday, The Love Nest (8- 8:30), geriatric comedy set in St. Petersburg, Bowing out. As broadcasters begin to rally together in op- Fla., trailer camp, replaces Dirty Sally; We'll Get By (8:30- position to provision of copyright bill calling for new rec- 9), generation gap comedy, pushes Good Times to Sunday ord- royalty payments, CBS finds itself in a conflict of in- (8- 8:30). Saturday: The Paul Sand Show (8:30 -9), comedy terests. Citing its profitable record subsidiary, network says about and his over- protective family, pushes it will stay away from NAB coalition. Its' two competitors, bachelor M*A*S*H to Sunday (8:30 -9). Sunday: Apple's Way (7 -8, which also have record businesses, are joiners. Page 50. formerly 7:30 -8:30), Good Times (8- 8:30), MA "S "H Fighting, forgetting. CBS goes in opposite direction in (8:30 -9), Kojak (9 -10) and Mannix (10 -11, formerly 8:30- cases of alleged plagiarism. It agrees to large - but unspeci- 9:30). CBS said it would also do series of children's spec- fied - payment to employe in return for his dropping suit ials every Saturday at 7:30 -8 p.m. claiming network stole idea for Beverly Hillbillies. But it NBC vows to fight federal magistrate's decision favoring Rhode Monday: Born Free (8 -9), outdoor drama set in contem- Island mechanic who claims to be originator of Have Gun, porary Africa, replaces Magician. Tuesday: NBC World Pre- Will Travel. Page 52. miere Movie (8:30 -10), anthology series, replaces NBC Tuesday Mystery Movie ( Banacek, The Snoop Sisters, Far- Access vs. First. In wake of Supreme Court's hearing of Mi- aday & Company and Tenafly). Wednesday: The Little ami Herald case, indications are that constitutional right of House on the Prairie (8 -9), about pioneer farm family's press freedom will win out over citizens' access to media. life in 1880's America, replaces Chase; Lucas Tanner (9-10) But case so far fails to shed light on fate of fairness doc- starring David Hartman as high school teacher in suburban trine. Page 56. St. Louis, and In Tandem (10 -11) (tentative title), melo- Transition. What was the Columbia Broadcasting System is drama bout two truck drivers, both replace NBC Wednes- now officially CBS Inc., in wake of stockholders meeting day Night at the Movies. Thursday: The Rangers (8 -9), laden with good news. Page 57. outdoor police series from Jack Webb's company, replaces Flip Wilson Show; Petrocelli (10-11), contemporary court- Mission accomplished. Ten months can seem like a lifetime room drama featuring New York lawyer who practices in when they're spent as chairman of the National Cable Tele- Southwestern cattle- mining town, replaces Music Country vision Association. For Bud Hostetter, who watches neither USA. Friday: Chico and the Man (8:30 -9), comedy about clocks nor calendars, it was just another chance to do more elderly white garage owner and his young chicano employe, of a job than time allowed. Page 81. replaces Lotsa Luck; Sunshine (9- 9:30), comedy drama
Broadcasting Apr 22 1974 4 about young widower and his 5- year -old stepdaughter, re- First draft of OTP's proposed cable bill places Girl With Something Extra; Second Start (9:30-10), would restrict with Bob Crane as 40- year -old insurance man with family, regulation to two tiers; who becomes medical student, replaces Brian Keith Show; agency tests waters before sending to Hill Police Woman (tentative title) (10 -11), police series spinoff Office of Telecommunications Policy is drafting legislation of NBC's Police Story, replaces Dean Martin Show. Satur- that would divide jurisdiction over regulation of cable tele- day, as previously announced, NBC will program 7 -8 p.m. vision between federal government and one nonfederal level period with news and children's specials. Finally, network of government. Legislation, which in unusual procedure was will not replace canceled Hec Ramsey, one of four rotating to be circulated this week among industry and public in- series on NBC Sunday Mystery Movie, and will use extra terest groups for comment before being put in final form Sunday hour under access -rule changes for The Rockford for clearance through Office of Management and Budget to Files (10 -11), starring James Garner as private investigator. Congress, would be first bill implementing report issued in January by President's cabinet committee on cable televi- Night -by -night sion (Broadcasting, Jan. 21). It would also steal march on Sunday: CBS - Apple's Way (7 -8), Good Times (8- 8:30), M*A *S *H FCC, which has not yet formulated its proposals for alloca- (8:30 -9), Ko)8k (9 -10) and Mannix (10 -11); NBC - Wonderful World of Disney (7 -8), NBC Sunday Mystery Movie (Columbo, McCloud, ting jurisdiction among federal and nonfederal governments McMillan and Wife) (8-10), Rockford Files (10 -11). (see page 22). Draft bill would allocate to FCC exclusive authority Monday: CBS - Gunsmoke (8 -9), Maude (9-9:30), Rhoda (9:30 -10), over most key elements in relationship between broadcast Medical Center (10 -11); NBC - Born Free (8-9) and NBC Monday Night at the Movies (9.11). stations and cable systems - terms and conditions of cable systems' relay of broadcast signals, siphoning of TV pro- Tuesday: CBS - Planet of the Apes (8-9), Hawaii Five -O (9 -10), Bar - grams by pay cable, and crossownership of cable involving naby Jones (10 -11); NBC Adam -12 (8- 8:30), NBC World Premiere - television stations and networks. Bill also would give corn - Movie (8:30 -10), Police Story (10-11). mission jurisdiction over technical standards for cable. Wednesday: CBS - Senior Year (8-9), Cannon (9-10), Manhunter (10- Nonfederal level of government that would share juris- 11); NBC -The Little House on the Prairie (8-9), Lucas Tanner (9- diction with FCC is not specified; it could be state, munic- 10), In (10-11). Tandem ipality or some other entity. But OTP drafters feel regula- Thursday: CBS - The Waltons (8 -9), CBS Thursday Night Movies (9- tion should be two- tiered; that three tiers would lead to 11); NBC -The Rangers (8 -9), Ironside (9 -10), Petrocelli (10-11). overregulation of cable industry. Bill would set up licensing program under which nonfederal government would have Friday: CBS -The Love Nest (8- 8:30), We'll Get By (8:30 -9), CBS authority over substantive standards and requirements of Friday Night Movies (9 -11); NBC - Sanford & Son (8- 8:30), Chico and the Man (8:30-9), Sunshine (9- 9:30), Second Start (9:30 -10), cable regulation not related to signal retransmission. Police Woman (10 -11). Licensing agency would also be required to assure cable systems reasonable access to poles and ducts of public util- Saturday: CBS - children's specials (7:30-8), All in the Family (8- 8:30), Paul Sand Show (8:30 -9), Mary Tyler Moore Show (9-9:30), ities. (This would aid in resolution of current dispute be- Bob Newhart Show (9:30 -10). Carol Burnett Show (10-11); NBC - tween cable systems and utilities - telephone and power news and children's specials (7 -8), Emergency (8 -9), NBC Saturday companies - over use of those facilities. Commission is Night at the Movies (9 -11). threatening to assert jurisdiction over issue, but is not sure it legally can - particularly where power companies are NFL gets no help on blackouts from FCC; concerned.) report says first -year impact was minimal Legislation would assign these other powers and duties Legislation prohibiting National Football League from ban- to licensing agency: establish qualifications of cable opera- ning television coverage of sold -out local games appears to tors (but telephone companies would be denied licenses in have had only "minimal" impact on 26 clubs in first year, their local service areas, as they are now, and licenses FCC said in report to Congress last week. And that impact, would be denied, also, to companies combining cable inter- commission added, must be weighed against benefit to connection and program supply services); issue nonexclu- public of 109 home games that otherwise would not have sive licenses for limited periods; require cable operators to been telecast. set aside one leased channel for every channel used for sig- Commission said it was handicapped in preparing first nal retransmission or for program origination (leased chan- of what will be annual reports on impact of law during its nel capacity requirement could be increased by licensing three -year life, in that NFL declined to make financial agency over life of license); direct cable operator to pub- data available. Its conclusion - drawn from admittedly lish channel -leasing rate schedules that do not discriminate "limited data and experience" - is based on these findings: among uses or users, and require reservation of public -ac- Only 57,570 more fans stayed away from games in 1973, cess channel. when law was in effect, than in 1972. Number of no- OTP's draft bill would also place restrictions on federal shows was up sharply, from 624,686 to 1,017,337, but and nonfederal authorities in their regulation of cable. Be- former figure does not include records of two teams, Dallas, yond requiring public- access channel, they would be barred and San Diego. And 57,570 figure was obtained by sub- from requiring program originations or from exercising pro- tracting no -shows of same 24 teams from their total paid gram-content control (other than to guard against libel, ob- attendance in 1972 and 1973 - 9,821,141 and 9,763,571. scenity, criminal incitement, etc.); from requiring regulation It is unlikely that season ticket sales will be adversly af- of channel lease rates or rates charged cable subscribers by fected; there seems to be excess demand for tickets. "In channel lessees (but licensing agencies would be allowed to fact, 1973 was the best season ever for the NFL, and regulate hook -up and monthly service rates cable operators charge early reports on ticket sales for the 1974 season indicate a subscribers), and from imposing special taxes or strong demand for available tickets." fees on cable systems unless they are reasonably related to As for law's impact on broadcasting, lifting of blackout costs of regulation. at sold -out games did not increase national television Proposed bill also will authorize individuals to sue in fed- audience (although it did improve local ratings in some eral court to seek redress from violations of provisions of li- areas) - but it wrecked ratings of radio stations carrying censing program not within commission's exclusive jurisdic- games that were being televised in home markets ( "Closed tion, and would protect right of subscribers to privacy in in- Circuit," April 15). formation they transmit or receive over other system.
Broadcast ng Apr 22 1974 5 Bearish. Financially pinched Cable Funding Corp., New In Brief York, says in letter to stockholders that it will make finan- cing available to cable systems "only if it promises a high Jury- rigged. FCC has established board to act on matters potential profit." It would be a "mistake," firm said, to during next seven weeks while Commissioner Robert E. Lee make "substantial number of new loans." Although such is in Geneva attending World Administrative Radio Confer- activity may be "exciting," it said, it would probably lead ence as head of U.S. delegation. His departure leaves com- to "substantial losses." Further, firm said it "may well mission with three members on hand; three vacancies on dispose of loans now outstanding if they do not meet our normally seven-member agency have yet to be filled. Board profit goals." will consist of commissioners present and able to act. In creating board, commission said it might refer some matters Slowdown showdown. In 45 days, REA Air Express - ma- to Commissioner Lee for his consideration and vote. jor conduit of newsfilm and syndicated TV programing - will lose priority authority with air carriers. And, to date, Going own way. Post-Newsweek Stations Inc., Washington, there is no system to replace it. Civil Aeronautics Board having learned month ago that its rep firm - Group W's stripped REA of its second -in -line preference - behind Television Advertising Representatives - is dropping all U.S. mail - and ordered airlines to come up with their non -Group W station clients ( "Closed Circuit," March 1 1). own priority shipping system by June 5, when REA's au- is starting own rep business and will be looking for other thority expires. But in meeting last week before CAB, air business beside its own. Company, as yet unnamed, gets carriers had no plans to show. REA is appealing decision. off ground July 1 with headquarters in New York and in Los Angeles, Chicago, Detroit, Boston and At- branches David conviction upheld. Nathan David, former vice presi- P. currently Post -Newsweek director lanta. James McCann, dent of Boston Broadcasters Inc., licensee of WCVB -TV head of new rep, reporting to of sales, will be operating Boston, has lost his appeal from conviction by Suffolk Newsweek TV Executive VP Leonard T. Giarraputo. Post- County (Mass.) Superior Court on five counts of selling WTOP Washington, WPLG(TV) Miami, stations are -TV stock without being registered. Offense, misdemeanor, car- Fla., -TV Conn. WJXT(TV) Jacksonville, WFSB Hartford, ries $200 fine on each count. Supreme Judicial Court of (formerly WTIC -TV). Last is now represented by Harring- Massachusetts, in turning down Mr. David's appeal, said & Parsons and will switch. ton, Righter "there is no evidence that he indulged in fraud or deceit in any of these transactions." Still pending is trial on civil Back of the hand. Metromedia Inc. says that Worldvision suit brought by Securities and Exchange Commission grow- Enterprises Inc. has no standing to oppose Metromedia's ing out of same stock transactions. agreement with citizen groups in Los Angeles and that FCC should dismiss Worldvision's "frivolous" pleading Late Fates. Joseph M. Taritero, NBC -TV director of chil- (Broadcasting, April 15). Worldvision's petition was direct- dren's programs, Burbank, Calif., appointed VP- children's which bound KTTV(TV) Los Angeles ed against agreement programs ( "Closed Circuit," April 15). George Heinemann, carry 42 specified programs to promise in advance not to in latter post since 1970, named VP for special children's groups considered excessively violent for children and programs. Andrea Baynes appointed network's manager, involves it and 81 others. But Metromedia said agreement program development, West Coast. She was with Carson/ citizens groups and was reached in accord with commission Roberts agency, Los Angeles. Stephen D. Schenkel pro- policies aimed at encouraging dialogue between licensees moted from manager to director of daytime program devel- it will abide by and public. Metromedia said that although opment, East Coast, for ABC Entertainment. He is suc- on Worldvision's views commission decision agreement, ceeded by Mary Alice Dwyer, from Cohen, Pasqualina & no and "Worldvision has already should have bearing, that Lowe agency, New York. Steve Bell, ABC News correspon- mileage out its purely private interest ob- received more of dent and Hong Kong bureau chief since 1972, transferred jection than it is entitled to receive." to White House beat. A. William Bluem, 48, professor for media studies, Newhouse School of Communications, Syra- Late -night opening for cable. Cable systems would have cuse University, and editor -in -chief of Television Quarterly crack at distant late -night programing, from stations they 1961 -68, died April 16 in Syracuse. For earlier reports see otherwise can't carry, under proposed rulemaking by FCC. "Fates & Fortunes," page 60. Special authority would come when station systems must carry have signed off for night. Commission said it would not be literal in determining sign -off, sign -on times. For f IeadllnE'rS instance, system would not have to wait out devotionals, formal sign -off before bringing in outsider. Comments due Marvin H. Astrin, acting assistant general manager, WGN May 31, replies June I I. Continental Broadcasting Co., Chicago, named president of WGN Continental Sales Co. and VP- manager of sales for WGN Continental Broadcasting, with over -all sales responsi- Benefactor. Cypress Cable TV of Dayton, which lost its bility for group's radio and TV stations. Sheldon Cooper, financial backer in effort to bring cable to Dayton, Ohio, acting station manager of WGN -TV Chicago, and Robert E. when Warner Cable pulled out three months ago, has Henley, acting station manager of WGNIAM), named sta- solved problem. Viacom Communications said last week it tion managers. Both were elected VP's week earlier ( "Head- has agreed to acquire controlling interest in firm. liners," April 15).
Cablecasting 22 Fates & Fortunes .... 60 Music 49 Index to Departments Changing Hands .... 43 Finance 57 Open Mike 14 Closed Circuit 5 For the Record 61 Playlist 48 Broadcast Advertising 44 Datebook 13 Media 35 Profile 73 Broadcast Journalism 56 Editorials 74 Monday Memo 19 Programing 52
Broadcasting Apr 22 1974 6 1973 in retrospect: A Group W report.
In 1973 we served nine communities. Each one different. Each one the same.
On the surface, places like New York City and Fort Wayne, Indiana, seem to have little in common. But as broadcasters, we see it otherwise. Each has a need to know. Not just the news of the world or the nation. But equally important, the news of what is happening in each home town. We at Group W have nine home towns. We not only bring them the news; we live it with them. And quite often, we help make it happen. Here are just a few examples of how our radio and television stations serve,1 Jam¡ those nine communities in 1973. Each one different. Each one the same.
After 50 hours in labor, Dick Williamson had his child. Thousands of homeless Chicago children needed help finding foster parents. WIND Radio volunteered. WIND personality Dick Williamson became the spokesman for a series of unique on -air announcements. The series generated an excellent response. It even hit home with Dick and his wife. They too became foster parents. Someone else at WIND had an unusual experience. Serafin Trejo. Armed with a tape recorder, he searched the streets for a story on Chicago's Spanish -speaking people. The result was "Forgotten People," a one -hour documentary he wrote and produced. The program won the Roy W. Howard Public Service Award. But what makes it unusual is that Serafin Trejo was at WIND only for the summer. A teenager getting his start in broadcasting. 1973 in retrospect: A Group W report.
In New England, the blood shortage was more critical than the gasoline shortage. For one day.
The day was January 1 I . The temperature, five below zero. Nevertheless, New Englanders responded in force to WBZ TV and WBZ Radio's "Blood Brotherhood Day." In all, they gave 1,008 pints. The largest one -day donation to the New England Red Cross since World War H. One '73 event that's been carried into '74 is WBZ TV's "Impact" series. One week each month a single subject is analyzed. In depth. For and with our audience. Some of last year's "Impact" weeks covered health care, the energy crunch, transportation problems and TV news credibility. Yet as busy as we are with the present, WBZ paused for 24 hours in November to reflect on the past. "Dear Jack... WBZ Remembers JFK," was a look at our late President's life ten years after his death. The program was praised by public and critic alike. "In time," said the Boston Herald- American, "the station may equal this particular effort. In limitless time, they'll never top it."
Until last year,the disabled in Maryland were living under a handicap. The laws were explicit, but unfair. A permanently disabled Maryland resident would receive workmen's compensation. But only based on the cost of living at the time of his disability. WJZ -TV editorials recommended compensation more in line with today's prices. A study was initiated. A bill was passed. And today, the disabled are receiving 35% more workmen's compensation than before. Another WJZ-TV editorial became 1973's hottest issue in Maryland. It urged that all public officials be subject to a real estate disclosure law. To control the abuse of public power for private profit. This not only became law, but now major state office holders face both real estate and financial disclosure. Two editorial campaigns that worked. One to help certain people get money they deserved. And one to prevent others from getting any they didn't. The city of brotherly love was in danger of becoming Big Brother. Philadelphia's D.A. was asking the City Council for money to buy á new lie -detection device. A gadget which could secretly listen to a person's voice and decide if he was lying. KYW TV and KYW Radio felt that such a device would be an invasion of privacy. Our editorial campaign urged the Council to hold back the funds. They did. Another series of joint editorials, started almost three years ago, recommended urban homesteading. A simple concept in which the city would give away abandoned homes to families willing to fix them up and live in them. In 1973 the idea was approved by the City Council. Already hundreds of requests have come in from potential homesteaders. It will take a while to give away the 50,000 abandoned eyesores that cover Philadelphia. But in the end that one idea will have played a part in getting action on two major problems. The housing shortage and urban blight.
In NewYork high schools a lot of kids took up a new extra- curricular activity. Extortion. It was a new twist to an old racket. Only instead of playing for big money, it was for nickels and dimes. WINS Radio broadcast a five -part series on teenage extortion. It made the public more aware of a growing problem. And soon after, one neighborhood ring was brought to trial. Another neighborhood problem was the mounting dissension between Blacks and Hasidic Jews in Brooklyn's Crown Heights. WINS broadcast an eight -part investigative series and then brought r both groups together for a discussion in our studios. It was WINS' way of seeking some solutions by the best means we know. Communications. 1973 in retrospect: A Group W report.
The dayJohn the Baptist got out of Indiana State Prison. "John the Baptist" is an original rock opera written by a State Prison inmate. WOWO broadcast it to demonstrate the value of modern prison reform. To show that the "rehabilitation, not dehumanization" philosophy works. And that a talented man can contribute to society even with the restrictions of prison walls. We also helped 127,908 other people "get out." Students who took part in a mass tri -state fire drill organized and executed by WOWO. And another community involvement project had a unique sidelight. "Operation Clean - Sweep" not only helped get rid of tons of junk. It also gave our newsmen a chance to report live from a different type of mobile unit. Garbage trucks.
In Los Angeles,the ballot made everybody equal. Equally dumb. At KFWB's request, reading experts analyzed L.A. ballots. They found most were not understandable. Not even to college graduates. KFWB followed up with editorials demanding result: has IMf,IN1-19 GA1. >rll\11..11.^ ).l u e..1 'pa ..QtH1 change. The the City Council ordered V1MrN.C. Y1.T, WW I..Y.iLI. M,la...l;,waa- +. 11 future ballots to be simplified to an 8th grade . pr.+ onV..q r q,'wilÓrwMärmi Tf cn,vN,.+D,,,^Ira Y,e" o w e w.Awri a reading level. A program now spreading 2rq,w ^fx fr:.C.++1-,T.O4 a_M WR.eNe,w.. 7iQUin, 114LT Sü,T.r%w, throughout California. a. is spreading, too. Fire. InhM121.I.,,f1.y41 r*rbli Something else That's 644.y4,6. ri.nCwU, llrv PF. why a few years ago KFWB proposed converting OM...4 `w,6.lA 4.m San Francisco schools were about to cut back on the most important part of a student's day. Lunch. The School Board planned to reduce the lunch budget by $540,000. KPIX took the editorial stand that children who don't get good lunches suffer in the learning process. The station urged passage of a bill requiring all California schools to serve nutritious lunches. With costs defrayed by the state. Today the bill is law. Another KPIX project helps many Bay -area residents get food for thought. With the cooperation of a local radio station, the 11 p.m. news can be watched on KPIX while KBRG broadcasts the audio portion in Spanish. Proof that broadcasting can overcome many obstacles. Including the language barrier. 1973 in retrospect: A Group W report. The city with the inferiority complex. January 1, 1973. KDKA Radio began a monumental task. Convincing Pittsburghers that their city was someplace special. Both on the air and off, we promoted the positive aspects of Pittsburgh. From its historical significance to its colleges to its cultural centers. Momentum built. By year's end it had snowballed. And today the image of a smoke - belching factory town is being replaced by that of a city of excitement and beauty. Pittsburgh is someplace special. And more and more the people who live there believe it. While KDKA was stirring up citizens, a joint editorial campaign with KDKA-TV was stirring up state and city transportation officials. The editorials called for improved and safer highways. As of now, the officials have heard our proposals, discussed them with our editorial board and are taking action. KDKA Radio and KDKA-TV. Sister stations with a common goal. A better Pittsburgh. The Group W computer dating service. It brings people together. But not for love. Last August, months before the nation was aware of the energy crisis, WBZ Radio, Boston, with the help of its sister station WBZ TV, initiated one solution. The "Commuter Computer." A method of organizing car pools by computer. Over 10,000 applications have already been received. Other Group W stations quickly adopted the project. And over 200 other broadcasters and organizations at home and abroad have asked us for more details. And, as in previous years, we produced radio and TV documentaries on other problems common to our nine markets. In 1973, for example, we examined the delicate balance between individual rights and national security. Auto pollution and its effects on our air and health. The welfare crisis. And more. Our efforts were again recognized with major awards received during the year. Like the Peabody Award. And the duPont- Columbia University Award in Broadcast Journalism. And more. 1973. An incredible year for news. An exciting year for broadcasters. A difficult year for the communities we serve. This report presents just a few examples of how the three came together. BOSTON WBZ WBZ -TV GROUP NEW YORK WINS PHILADELPHIA KYW KYW -TV BALTIMORE WJZ -TV PITTSBURGH KDKA KDKA -TV FORT WAYNE WOWO CHICAGO WIND SAN FRANCISCO KPIX LOS ANGELES KFWB WESTINGHOUSE BROADCASTING COMPANY Teaching with tape. When a Sioux City school staff wanted new audio/ visual equipment to improve teaching techniques, the local Fetzer television station supported the drive. The station took up the cause with considerable on -air exposure. This resulted in the donation of many trad- ing stamps which were turned in for tape recorders, listening centers and record players. Aiding the goal of better education is all part of the Fetzer total community involvement. Jekiet Atfi,*(414 WKZO WKZO -TV KOLN -TV KGIN -TV Kalamazoo Kalamazoo Lincoln Grand Island WWTV WWUP -TV WJFM WKJF(FM) WWAM KMEG -TV Cadillac Sault Ste. Marie Grand Rapids Cadillac Cadillac Sioux City Datebook. Indicates new or revised listing April 24- Westinghouse Electric Corp. annual stock- man Richard E. Wiley. Baxter hall, California Insti- holders meeting. Pittsburgh Hilton hotel. tute of Technology, Pasadena, Calif. April 24- National Academy of Television Arts and April 26 -28- Noncommercial WKPS(FM) New Wil- Science, New York chapter forum on "The Bolder mington, Pa., sponsors Radio Conference '74 for This week Themes In Television." Panel members: Norman college radio broadcasters. Westminster College, New Lear, Tandem Productions; Thomas Swofford, CBS Wilmington. program practices; Leo Burnett; Rev. April 1843- M /P -TV, the international Television Eugene Accas, April 27- Washington chapter, National Academy Program Market. Cannes, France. Constantine Volaitis, Morality In Media; William Ray, Television FCC, and David Susskind, producer and TV host. of Arts and Sciences seminar on television April 18.25- MIFED, international film, TV Illm and New York Hilton. lighting. WTTG(TV) studios, Washington. documentary market. Contact: MIFED, Largo Domo- dossola 1, 20145 Milano, Italy. April 24.25- Television Bureau of Advertising third annual retail TV commercials workshop. Hotel Btlt- April 21- 22- American Association of Advertising more, New York. Agencies Southwest council meeting. New Orleans. April 24 -25-American Council for Better Broadcasts April 21-24- National Cable Television Association 21st annual conference: "Public Interest, Conveni- 23d annual convention. Conrad Hlllon hotel, ence or Necessity- Interpretation for 1974." Prince Also in April Chicago. Murat Inn, Baton Rouge. April 21-24- International industrial Television As- April 28.90- Chamber of Commerce of the United sociation annual Conference. Special feature Includes April 25- Transamerica Corp. annual stockholders meeting 1111 California Street, San Francisco. States annual meeting. Washington Hilton. Washing admission to National Cable Television Association Ion. equipment exhibits, In conlunctlon with NCTA con- April 25- Canadian Television Commercials Festi- vention being held simultaneously. Speakers: Rep- val. Four Seasons- Sheraton hotel, Toronto. April 28 -May 4 -141h international "Golden Rose resentative Torbert H. Macdonald (D- Mass.), of Montreaux" contest for light entertainment tele- Wally 25 of Wisconsin Briscoe, NCTA. Palmer House, Chicago. April -26- University Extension, vision programing. Montreaux, Switzerland. UW School of Journalism and Mass Communication April 21 -25- Pennsylvania Association of Broadcasters and Wisconsin Advertising Clubs advertising con- April 29- Wometco Enterprises Inc. annual stock- annual convention. Runaway Bay hotel, New Fal- ference: "Government, You and Advertising." Speak- holders meeting, Byron -Carlyle theater, 500 71st mouth, Jamaica. ers: Gerald Thain, Federal Trade Commission, Wil- Street, Miami Beach. liam Ewen, National Advertising Review Board, April 21- 28- Society of Motion Picture 6 Tele- April 30- Extended deadline for entries In National vision Nancy Buck, American Advertising Federation. Ra- Press Club /Montgomery Ward award for excellence Engineers 115th conference. Century Plaza mada Inn, Waukesha, hotel, Los Angeles. Wis. in consumer reporting. Categories Include radio, TV media. April Associated Press April 25.25- Kentucky Broadcasters Association and print Contact: Awards Committee, Na- 22- annual meeting. Featured Press Press Washing- speaker: Vice President Gerald Ford. spring convention. Galt House, Louisville. tional Club, National Building, New York. ton 20004. Extended for filing April 22- Deadline for reply comments on FCC's April 28- deadline reply com- ments FCC's proposed - April Storer Broadcasting Co. annual stock- further notice of rulemaking on television automatic on rulemaking providing one 90- logging (Doc. 19667). hour earlier sign-on time for daytime AM stations In holders meeting. WAGA-TV, 1551 Briarcliff Road, N.E., response to adoption of year -round daylight saving Atlanta. April Deadline for FCC's 22- comments on pro- time. Inc. posal to extend UHF -land mobile sharing plan to April 30-RSC industries annual stockholders three additional cities (Doc. 18261). April 26- Southern California Broadcasters Associ- meeting. Marriott hotel, 1201 N.W. 42d Avenue, ation seminar on energy crisis. Speaker: FCC Chair- Miami. April 22 -23 -State broadcaster association presidents conference, Ramada Inn, Rosslyn, Va. Executive sec- retaries of state associations meet April 22 at National Association of Broadcasters building, Wash- ington. April 23- McGraw -Hill Inc. annual stockholders meeting. 1221 Avenue of the Americas, New York. April 23-Zenith Radio Corp. annual stockholders meeting. Zenith Radio Distributing Corp. building, 505 North Northwest Avenue, Northlake, Ill. April 23- Schering- Plough Corp. annual stockholders meeting. 60 Orange Street, Bloomfield, N.J. OWNER-OPERATOR Major meeting dates in 1974 -75 April 21 -24- National Cable Television As- DAYTIME AM's sociation 23tl annual convention. Conrad Hilton hotel, Chicago. May 8-12--American Women in Radio and 5250.000. Television annual convention. New York Hil- Central California Coosr. 0eouriful. growing oreo ton, New York. with exciting porenriol. Fonrosric living. May 16- 18- American Association of Adver- tising Agencies annual meeting. Greenbrier, 5135,000. White Sulphur Springs, W. Va. Texos. A most interesting value with dromoric growth porential. May 30 -June 1- Associated Press Broad- Undeveloped adjacent marker. casters Association national meeting. Alameda Plaza hotel, Kansas City, Mo. 5200.000. June 2-S- American Advertising Federation Rocky Mounroin Northwest. Good opportunity to roke advantage annual convention. Starter Hilton hotel, of unrealized potential. Washington. June 6-8- Broadcasters Piomotion Associa- 5250.000. tion 1974 seminar. Hyatt -Regency, Atlanta. Arizona. The right owner -operator could make this o real bononzo. Sept. 11 -13-Radio Television News Directors Ethnic possibilities. Association 1974 annual convention. Queen Elizabeth hotel, Montreal. Coll Neil Sargent in our Phoenix office Oct. 10-13-National Association of FM Broad- casters annual convention. Fairmont hotel, Coll ecr: 602-264-7459. New Orleans. Oct. 27- 30- Association of National Advertis- ers annual meeting. The Homestead, Hot Springs, Va. m Nov. 13- 16- Society of Professional Journal- Doubleday Media ists, Sigma Delta Chi annual national con- vention. TowneHouse hotel, Phoenix. Brokers of Rodio, TV, CAN, and Newspaper Properties. Nov. 17.19 -- Television Bureau of Advertising 20th annual meeting. Century Plaza hotel, Managers Los Angeles. Regional Nov. 17-20- National Association of Edu- Bob Dalchau, 13601 Preston Rd., Dallas 75240, 214-233 -4334. cational Broadcasters 50th annual convention. Las Vegas Hilton, Las Vegas. Neil Sargent, 1202 E. Maryland Av., Phoenix 85014, 602 -264 -7459. April 8.9, 1975 -National Association of Broadcasters annual convention. Las Vegas convention center, Las Vegas. Broadcasting Apr 22 1974 13 Open Mike® Market -definition dialogue erage. Of course this is a problem that premise that all of the highly targeted in- ought to be solved and perhaps can be formation that's available now is to be EDITOR: Irwin Davis is not only a leading solved on a tripartite basis. set aside. Miles David, president, Radio vice president-media research director for But is that what advertising and mar- Advertising Bureau, New York. SSC&B, he's also a good communicator. keting are all about? I believe that he was using a communi- In another recent "Monday Memo" mild overstatement in his Man with a question cator's gifts for (Feb. I I ), Robert L. Hodges, vice presi- recent "Monday Memo" (April 8). dent- western regional manager of Della EDITOR: Your April 8 editorial about That may call attention to the radio Femina, Travisano & Partners, Los An- coverage of the President is of interest. market definitions he wrote about. But I geles, reported that Blue Nun Wine, as In it you again bring up the old issue don't believe his concluding statement a result of its use of radio, has increased of all networks covering everything at represents a realistic start on problem - sales by almost 2,500 %. Now when Blue the same time and en masse. I am sure solving. Mr. Davis ended his "Memo" Nun was using magazines there was you have discussed it with many people with a ringing zinger: "As a first voice, probably a very happy media research including network representatives. Would I am going to recommend to my man- director somewhere because (in theory) it be useful to all broadcasters and their agement ... that we cease from investing there was no problem of defining market lawyers to find out how people think our money in the esoterics of radio re- coverage with magazines. about it as newsmen, managers, other search until we have a universally agreed - With radio it got outstanding increases media people? upon definition of what a radio market in sales, excellent targeting of the middle I am concerned with the problem. On is." to upper- income wine market -and prob- a few occasions I have not carried a What money? As Mr. Davis states in ably somewhere there's an unhappy re- national address in the knowledge that his own memo, media "pay the lion's search man looking for a definition. the other two stations would carry it, or share" of the cost of syndicated audi- OK -I'm exaggerating too. There is a that at least one would. Yet I have had ence measurement. problem. I invite Mr. Davis and others pangs of conscience for lack of a clear - But whoever pays, is the lack of a in agencies to work with broadcasters in cut rationale on this problem. I also have standard definition of a radio market solving it. Let's try working together to been called by people who complained enough to justify Mr. Davis's discontent? arrive at a reasonable approach to a that we did not carry an event, despite Working with present data may require radio market definition. I don't believe the fact that it was available on one or judgements in order to evaluate area cov- anyone really wants to start from the two other stations. Their reasoning was Whether it be a stock or custom AVCO, 22', 28', or 32', ComCoach will completely custom engineer your het next Mobile Video Control Room. We will design and install cable raceways, equipment racks, power generator, electrical ComCoach.. . service, heating systems, airconditioning and even cargo doors. All you have to do is simply add your video equip ment. Custom Be sure to check with ComCoach, to discuss your own special Engineer application, with our experts. Yo'r Nod Avco NKobile Video Z6P11 S-traC H Facility CORPORATION Box 843 Setauket, New York 11733 516- 751 -7741 Broadcasti ng Apr 22 1974 14 You RECOGNIZE THESE FdOUS PERSOMLITIES? THEY ARE PART OF OUR SEMIOR GENERATION MOW... AHD EACH HAS AM IMPORTAMT BUSTER CRABBE JACK SHARKEY Former Olympic Former Heavyweight PUBLIC SERVICE Swimming Champion Boxing Champion MESSAGE REGARDIMG THE PROBLEMS OF AGIMG JOE MEDWICK JESSE OWENS BRONKO NAGURSKI Member Baseball Former Olympic Member Football Hall of Fame Champion Hall of Fame The person over 65 years of age has become obsolete in modern society. Not only is he sadly overlooked and misunderstood, but he is terribly frustrated in his desire to live a healthy, productive life. He has an important contribution to make to society and society has much to gain from his experience ... if it will LISTEN. Since aging is a problem that you and every one of your listeners will have to face, won't you help us reach your audience with these very important public service messages from famous senior citizens? TO: American Chiropractic Association 2200 Grand Avenue / Des Moines, Iowa 50312 Please send me a copy of your new series of produced public service spots for: Television (1 -60 sec. and 1 -30 sec. Filmed Spots) 60 SECOMD AM Radio (5 -60 sec. and 5 -30 sec. Transcribed Spots) I understand the spots will be sent without cost or 30 SECOMD SPOTS FOR obligation. Program Director TELEVISIOM AMD MIDI Station Street Address ORDER YO R COPIES City State Zip Automated ACR-25 When you're ready for real automation, yowl have to learn to stay out of the way. The only manual function is loading the cassettes. The rest is automatic. When you're on the brink of automa- Here's how it works. Table of Contents. Next, ADA writes tion, our Automated ACR -25 is the a Table of Contents, listing the status only sound choice in a cassette VTR. Loading. Your operator doesn't have and contents of each bin. It stores all There are two reasons: it can be rolled to program the machine. Instead, he this in memory and then transmits the by the computer on cue, and now it simply loads the empty bins of the data to your computer. actually can be programmed by the carrousel in sequential or random Play List. Your computer makes up a computer. fashion. As soon as he shuts the door Play List from your program schedule All that's needed besides ACR -25 and walks away, he is free for other, (up to 63 events) and then tells ADA are two optional accessories: the more creative duties. which spot or segment to run at what Identification Data Accessory (IDA) Reading. Instantly, the IDA comes to time. ACR -25 then executes it all reli- and the Automation Data Accessory life and "reads" each tape in each bin ably with split- second timing. (ADA). by examining the identification re- corded on the Pre -Roll segment of the cue track. This is important because it means there is no wear at all on the video head. N . RS. e d. 1-1 N Automated ACR -25 Reloading. Bins available for reload- Both the Play List and the Table of ing are identified by load control lamps Contents are always available for im- which light up after the tape is played. mediate printout, should you desire to As a reminder, a remoteable signal reprogram the ACR -25 manually. alerts someone else when less than Amazing? Yes - more so because 10 bins remain to be played. it's a reality today. For complete details, contact your All day long and into the night, the Automated ACR -25 is the most local Ampex Broadcast Video Sales only operator action necessary is to complete broadcast /production unit Engineer, or write for full information. reload cassettes as necessary. After ever conceived. No matter how you each reloading, the ADA automatically use it, it saves money, man power, updates its Table of Contents, and and mistakes, making it the only logi- your computer updates the Play List. as a and long -range AMPEX cal choice short- Fail -Safe Operation. Even if your VTR investment. Ampex Corporation computer goes down, the ACR -25 Audio -Video Systems Division continues to operate because the Play 401 Broadway, Redwood City, California 94063 List is stored in ADA's memory. not logical, but how do you argue with the public and win? BROADCASTING PUBLICATIONS INC. What do others say ? -David M. Balti- Sol Taishoff, chairman. M'i more, vice president, WERE -TV Wilkes - Lawrence B. Taishoff, president. Maury Long, vice president. Barre, Pa. Edwin H. James, vice president. Joanne T. Cowan, secretary. PEOPLE MAKE IT Irving C. Miller, treasurer. Lee Taishoff, assistant treasurer. Roy Meyer On Salant's side BSJ, MSJ Northwestern University 1961. News EDITOR: When my old friend Ray John- writer, WLS- Radio. Reporter, Editorial Writer, son next decides to take to his pen for a Broadcastingi WITI -TV (1964-68). News Director and Com- verbal joust, he would be well advised 1ne neray.1e+Ia of Pioadcasting and allied ans mentator, WMBD- AM -TV, Peoria. News Direc- to take on a lesser opponent than my old tor, WSPD -TV 1969 -1971. News Director, friend Dick Salant, as reported in BROAD- TELEVISION. WAVE -TV. Joined McHugh and Hoffman in CASTING April 8. With due respect to Executive and publication headquarters January 1974. both friends, I happen to agree totally BROADCASTING-TELECASTING building, 1735 DeSales Street, N.W., Washington, Steve Fentress with Br'er Salant, who heads the best D.C. 20036. Phone: 202 -638 -1022. news operation in broadcasting-and that BSJ, MSJ Northwestern University. Fellow, includes Dan Rather's coverage of the Sol Taishoff, editor. Columbia University. Twenty -seven years in C. Lawrence B. Taishoff, publisher. Radio -TV News. WGN -TV, Assistant News Di- White House. -Thomas Bostic, presi- rector. KMOX -TV, News Director. Senior Pro- dent, Northwest Broadcasting Co., Yaki- EDITORIAL ducer, KNBC News Service. Executive Pro- ma, Wash. Edwin H. James, executive editor. NBC News West Coast. NBC Network Donald West, managing editor. ducer, Rufus Crater (New York), chief correspondent. News Producer. Leonard Zeidenberg, senior correspondent. On Johnson's side J. Daniel Rudy, assistant to the managing editor. Jack Bowen Frederick M. Fitzgerald, senior editor. EDITOR: Richard Salant's (CBS) response Carol Dana. Joseph A. Esser, Don Richard, University of Michigan, Political Science Ma- Michael Shain, assistant editors. to Ray Johnson's (KMED) correspondence Jonathan Tourtellot, editorial research. jor. 1955 joined Marketing and Advertising regarding Dan Rather's brazen perfor- Nancy Dahl, Laurie Endter, Patricia Thach, Department, Campbell -Ewald, Detroit. Execu- Donna Wyckoff, editorial assistants. tive Assistant Radio -TV Director, then VP and mance at the National Association of Lucille DiMauro, secretary to the editor. Assistant Media Director, Chevrolet Account. Broadcasters convention leaves no doubt BUSINESS 1968 -1970, McHugh and Hoffman Account Ex- as to where Rather's arrogance had its Maury Long, vice president. - genesis. M. Garrick, Los An- ecutive. 1970 -1973, President, Bailey, Dear -Robert David N. Whitcombe, director of marketing. dourff and Bowen, Inc. (political advertising geles. Doris Kelly, secretory. and analysis). ADVERTISING Pete Hoffman Blanket Winfield R. Levi, general sales manager (New York). coverage John Andre, sales manager-equipment and Dartmouth, Sociology and English. 1954 join- EDITOR: You would be amazed at the engineering. ed Campbell -Ewald to organize and develop David Berlyn, Eastern sales manager (New York). number of letters, telephone calls and per- Bill Merritt, Western sales manager (Hollywood). TV -Radio research section. 1957.1962, Radio - Stan Soifer, sales manager -programing (New York). TV Department Account Executive (duties, sonal comments I have had from people Lynda Dorman, classified advertising. Program Planning and negotiations for Chev- in our business [following a "Profile" rolet, General Motors, United Motors and article March 18] -some of them coming CIRCULATION Bill Criger circulation manager. Firestone. Coordinator of all Radio -TV re- out of the woodwork from people I have Kwentin Keenan, subscription manager. search. Resigned in 1962, to form McHugh not seen or heard from in 20 or 25 years. Stephen Brown, Odell Jackson, Patricia Johnson, and Hoffman, Inc. i just want to thank you and to let you Jean Powers, Juliet Rollet. Phil McHugh know that all this has confirmed what I PRODUCTION already suspected. BROADCASTING reaches Harry Stevens, production manager. Notre Dame, journalism. 1938 joined CBS Bob Sandor, production assistant. everybody in this sometimes weird but Susan Cole. Radio Network, (ten years, starting in research, always wonderful business of ours. later Associate Network Program Director, Net- - R. Vadeboncoeur, president, New - ADMINISTRATION work Program Director, involved with all types E. Syracuse, N.Y. Irving C. Miller, business manager. of programming. Assigned to CBS News as house Broadcasting Corp., Lynda Dorman, secretary to the publisher. Network Program Director during the reign of Philippe E. Boucher, Brenda Otey. Paul White). 1950, established the Radio -TV BUREAUS at -Locke Advertising, Undiagnosed Department Tracy Dal- NEW YORK: 7 West 51st Street. 10019. las. 1954, Campbell -Ewald, Detroit, Vice Presi- EDITOR: Your "Growing number of pro- Phone: 212 -757 -3260. correspondent. dent and Head of Radio -TV Department. Pur- gramers feel there's wealth in health" Rufus Crater, chief chased and supervised all Rocco Famighetti, senior editor. network programs, article 18) was complete except John M. Dempsey, assistant editor. among them the Dinah Shore and Bob Hope (March for mention of Medix, now in its third Leslie Fuller, staff writer. Chevy Shows, Eyewitness to History, High Ad- Winfield R. Levi, general sales manager. venture, Danny Kaye, My Three Sons, Route season on KNxr(TV) Los Angeles, cur- David Berlyn, Eastern sales manager. 66 and Bonanza. Used depth research tech- rently airing at 5 p.m. Sundays. Stan Soifer, sales manager-programing. in Susan Yang, Harriette Weinberg, advertisingn niques to examine attitudes toward both pro- Produced cooperation with the assistants. gramming and commercials. February 1962, County Medical Association and the Cali- HoLLyw000: 1680 North Vine organized McHugh and Hoffman, Inc. fornia Medical Association, the series will -Street, 90028. Phone: 213-463-3148. Earl B. Abrams, senior editor. Five reasons why McHugh and Hoffman, Inc. be barter syndicated by Syndicast. -Dave L. Bell, president, Dave Bell Associates, Bill Merritt, Western sales manager. is the leading broadcast communications con- Sandra Klausner, assistant. Los Angeles. sultant company. For help, call us. No obli- BROADCASTING magazine was founded in 1931 by g [ton. Broadcasting Publications Inc., usin8 the title Where it's due BROADCASTING.-The News Magazine of the Fifth Estate, Broadcast Advertising was acquired in EDITOR: We certainly acknowledge the 1932, Broadcast Reporter in 1933, Telecast in 1953 and Television in 1961. Broadcasting- fine assistance McHugh & Hoffman pro- Telecasting was introduced in 1946. vided KGO -TV (BROADCASTING, March 11) in the station's rise to first place in the MCHUGH AND HOFFMAN, INC. San Francisco market. However, all mod- :742ABC Communications Consultants esty aside, credit must also be given to aggressive and intelligent station manage- Reg. U.S. Patent Office. 7900 iestpark Drive ment and their willingness to accept inno- o 1974 by Broadcasting Publications Inc. McLean, Virginia 22101 vative advertising from their agency. - Area Code 703 Robert L. Whitehead, vice president, Clin- Microfilms of BROADCASTING are available from University Microfilms, 300 North Zeeb Road, 790 -5050 ton E. Frank, San Francisco. Ann Arbor, Mich. 48103. Broadcasting Apr 22 1974 18 Monday Memo. A broadcast advertising commentary from Dennis C. Beaumont, director of communications and advertising services, Best Foods Division of CPC International Radio: an old medium The product was introduced in October, new 1973, in selected markets with a cam- with something paign that added heavy radio to our usual for Best Foods heavy TV schedules. Radio, truly a "plus" medium, Sift through the earliest records of broad- responded beyond expectations. cast advertising, and you'll find Best Working closely with our agency, stations went all -out Foods among the pioneers in radio. At in our markets organizing peanut butter had a contests, promoting schedules to the trade one time, nippy and force, spot -placed Hollywood-originated radio our sales designing and distrib- uting mailings, making trade calls (often drama show that compared favorably with with Lux Radio Theater, and Best Foods radio personalities) and arranging in -store displays. More did considerable network buying. radio for Coconut NuSoft is scheduled balance This "Monday Memo," however, is not for the of I do not 1974. an exercise in radio nostalgia. Yes, we've returned want to create the impression that Best to radio as one of the "basics" of 1974 advertising. Foods has been a diehard radio adver- our Yes, we'd recommend it -but first let's clear tiser for decades. It wouldn't be true. up some misconceptions. is in media mix Radio significant our For one thing, it's this year, but strictly on media merit. A simply not true that radio is "more efficient" than TV. What lot of radio's values today didn't even is true is that radio is less expensive, as exist in the days when the Green Hornet Dennis C. Beaumont, who in early 1973 a media buy, in reaching his car out of that warehouse was named director of communications and audience. And first raced radio, because of its highly refined format without a to gas consumption. advertising services for Best Foods Di- thought approach and the specialized appeal, has Today, a number of things attract us to vision of CPC International, has been asso- ciated with the company for the past 11 developed an extraordinary ability to pin- radio, increasingly, as a viable outlet for point audiences. At time, years in various product management and Best Foods advertising. the same Another myth holds that "housewife a number of things have been happen- marketing posts. Prior to joining Best Foods, time" (10 a.m. to 3 p.m.) is the ideal ing to other media that tend to work Mr. Beaumont was an executive promo- tional consultant for Merck, Sharp & Dohme time for reaching women. This is non- in radio's favor. sense, in view of the lifestyle changes Here's a quick checklist of some of the Division of Merck & Co., Rahway, N.J., and an account supervisor for Erwin Wasey, that are sending so many women into the more important pro -radio media forces work force. if you caused us, and our agencies, Ruthrauff & Ryan, Chicago. He enjoys take a careful look at that have the numbers, you will find you reach to take a long look at this old- but -new outdoor sports, particularly sailing, and is women, generally, as well better in medium: a dedicated history buff currently research- or ing pioneer balloon flights. traffic times. TV's costs are spiraling upward. r There are lots of ways to buy radio That's a well -known fact. But we are from those who sell it, including the all - growing concerned not only about the force, four are female, and of these the too -easy "closet buy." The best way, rising costs of TV to reach our primary majority (over 60 %) are married wherever possible, in my opinion, is to consumers, but about the lessening of women. Ms. American Jobholder doesn't have your buyers get out in the market- the impact and memory value of com- have the same media pattern as Ms. place and call on stations to discuss mercials due to "clutter." American Homemaker. Working women schedules and possible merchandising aid. Retailer attitudes toward radio are listen to radio more (in drive time, later You'll get better buys, and a lot more changing. In the 1950's and 1960's, men- afternoon and evening) and watch TV cooperation from stations. tion of a local radio spot schedule to the less. Finally, one of the most subtle-and buyer for a supermarket chain (and, I Radio is a highly researched medium. therefore most difficult- hurdles to over- must admit, to many members of our Radio stations in the larger markets (and come in approaching radio today is the own sales force) produced a vacant stare; some smaller markets, too) are setting a feeling, widely held among younger TV was where the excitement and pre- real pace in conducting studies on how agency personnel, that the medium's sumably the consumer motivation were. they reach audiences not duplicated by audio -only factor limits creativity. This is And newspapers were a tradition. More newspaper readership. This impresses us not true, although that "limitation" does local retailers are moving into broadcast and retail management. Such research indeed add to the challenge. If your cam- media, however, and they're finding out reveals, among other things, that there paign in radio is highly creative, it will for themselves what we've been discover- are fewer audience "swings" in radio than stand out. Furthermore, "imagery trans- ing at the national level: Radio can build in TV (where the swings can be wide in fer" is possible between radio commer- its own brand of excitement. Radio is a short flight). cials and other media, including product not the "tough sell" it used to be to store And, that's for starters. promotions and packaging. management. In radio, much aggressive -and crea- Radio's biggest value is that radio is Radio's merchandising is a plus value. tive- selling is being done by reps, par- practically impossible to beat if what you As radio stations soul-searched and found ticularly those who have organized radio want is high frequency of impact main- workable and varied formulas to compete "rep networks" in their fight for adver- tained on a small audience segment (with, with TV, print and other radio stations, tising dollars. These reps are not afraid however, a loss in reach), or, if what merchandising has emerged as a real to look for new sources of radio dollars, you want is a really broad audience reach added attraction. This is particularly true to tailor -make campaigns or to help sta- (with comparatively fewer exposures per for a national advertiser like Best Foods tions evolve merchandising programs and listener to your spots). whose products are sold primarily in tie -ins. A radio schedule constructed to com- supermarkets. This year, for instance, our marketing bine these two extremes, in degrees that America's lifestyles are changing. director for nonfood items, Bob Wheeler, match the marketing thrust for your prod- Radio fits into new listenership patterns. launched Coconut NuSof t, the completely uct, can't help but be the "plus" factor Of every 10 people in the U.S. labor revitalized Best Foods fabric softener. in your over-all advertising campaign. Broadcast! ng Apr 22 1974 la WKY-TV special project team has a new member... EMMY... the 1973 National Award for community service. Bob, Oliver, Writer/ Producer/Director Co- Producer Bob Dotson Oliver Murray Emmy joined the team because of "Through the Looking Glass Darkly" ... a history of the black man in Oklahoma. "The documentary was created by WKY - "We accept this award on behalf of the TV to make clear the accomplishments and con- 1,050 people who shared their memories and tributions of black Oklahomans. Decades helped clear the dust from history . . . so the of segregation and apathy had so completely "Looking Glass" would be dark no more. We covered their story that not even the black his- appreciate their confidence that WKY -TV would torians had scratched the surface." treat their material with dignity and accuracy." Norman P. Bagwell Bob Dotson V. P. and General Manager Director of Special Projects for WKY -TV News WKY-TV OKLAHOMA CITY, OKLA. The WKY Television System, Inc. WKY- AM -TV, Oklahoma City WTVT, Tampa, St. Petersburg KTVT, Dallas, Fort Worth KHTV, Houston WVTV, Milwaukee KRKE, Albuquerque KSTW -TV, Seattle, Tacoma George, & Emmy Co- Producer EMMY George Wesley The National Academy of Television Arts and Sciences SIOUX PILS 4RY SIOUX `.,'_:. °3r? aC;1/ nru 16 Vol. 86 No. proach to the question of the three access -that systems are required to provide. Cablecasting channels -one for the public, one for the A system serving a large number of small local government and one for education suburban communities need not provide separate access channels for each if there is no likelihood they would be fully used. FCC issues NCTA in brief. The 23d annual con- It would be better, as a means of foster- vention of the National Cable Televi- ing public access channel use, to have sion Association opened in Chicago's "one or two channels significantly used first sequel Hilton hotel with Conrad a president's and 'lit,' " the commission said, "rather reception Saturday, April 20, in the a multiplicity channels for Williford than of 'dark' to 1972 room. Business sessions be- a major portion of the time because of gan Sunday and go through Wednes- scarcity of programing." day. These are the highlights: cable rules Sunday, April 21: Opening session In that connection, the commission in grand ballroom said it saw no merit in the proposals of Much of new report deals with who 1:45 -2:30 p.m. Speakers: NCTA Chairman Amos Hos- some communities that systems be re- is going to govern what in the medium tetter, Senator Adlal E. Stevenson (D- quired to provide far more capacity - ill.). Joint management-technical ses- perhaps 120 video channels -than the 20 After two years of experience with its follows room, 2:30 -4:30, channels the commission's rules require. cable television rules, the FCC last week sion in same featuring panel on pay cablecasting. "The present need or value of such ex- a 38 issued -page document aimed at clar- NCTA's annual cablecasting cess has yet to be proved," the commis- ifying rules and subjecting them to awards those were to be presented in same room, sion said. If it is a matter of providing fine it all, the com- some -tuning. Through 4:30 -5, with Representative Torbert access capacity, the commission added, mission of taking the flexible, cau- talks Macdonald (D- Mass.) as speaker. "the more successful access experiments tious approach to regulation that would Directors reception, 5 -7 p.m., grand are those where a cooperative effort is to if that enable cable develop-even ball room. made by many groups to fill an access means the authority local and restricting Monday, April 22: Eye- openers (8- channel." state governments can exercise over cable. 9:30 a.m.) -financial (Waldorf room), The document, based in part on the re- And a principal area of concern is the copyright (Beverly room), education possibility of rate regulation of - port of the commission's Federal /State- leased by cable (Bel Air room), urban mar- uses users. commission Local Advisory Committee, gets into channel or The kets (PDR #2), FCC's Cable Bureau said it will not impose such regulation at some areas where the commission does and small systems (Astoria room). All not feel prepared to resolve questions by this time, nor will it permit such regula- (except copyright) repeat in afternoon. tion by state or local governments. "We issuing a clarification. In them, it asked Main management session, 9:45- for help in rulemaking proceedings. have pre -empted this area with the ex- 11:45 a.m., International ballroom. Ca- plicit purpose of allowing the marketplace ble regulation. Luncheon, noon -2 p.m., One area involves the question of tech- to function freely," the commission said. grand ballroom: speaker -FCC Chair- nical standards. The commission asked It noted that some authorities have in- man Richard E. Wiley. Engineers re- for comments on whether those standards dicated an interest in the regulation of ception, 6 -8 p.m., Waldorf room. should be completely pre -empted or leased -channel rates and /or rates for pay - Tuesday, April 23: Eye- openers (8- whether a moratorium on additional non- cable services. But, it added, "It is pre- 9:30 a.m.) -Nonduplication and ex- federal technical standards should be im- mature to regulate along these lines. Such clusivity (Astoria room), working with posed until its technical advisory com- regulation might destroy any chance for the FCC (Waldorf room), marketing mittee completes its work in the area. this emerging communications service by (Beverly room), OSHA (Bel Air room), Public participation in franchise pro- stifling competition, setting incorrect rates, local origination -programing and eco- ceedings provided the basis for several and establishing an atmosphere which de- nomics (PDR #2). All repeat in after- questions troubling the commission. The ters experimentation, innovation or spec- noon. rules require franchising authorities to ulation." Main management session, 9:45 - allow the public to play a role in the Similarly, the commission said it saw 10:30 a.m., International ballroom: re- granting of franchises. But how they do no need to change the maximum it will lationship between cable and inde- that is left pretty much to them. Should permit franchising authorities to charge pendent TV stations. Luncheon, 12:30- the commission be more specific? it cable systems -3% of gross subscriber 2:30 p.m.: speaker -NCTA President wants to know. Should minimum due revenues, or 5% if the higher figure can David Foster. Annual business meet- process standards be articulated, as the be justified. Higher fees, the commission ing, 2:45-5 p.m., Waldorf room. An- FSLAC committee has recommended? If fears, will prevent systems from providing nual banquet, 7:30 p.m., grand ball- more specificity is desirable, what guide- the kind of service it feels they should. room. lines should the commission provide? And it said that, at least for the present, Wednesday, April 24: Eye- openers (The commission, in response to what the ancillary (or nonbroadcast) services (8 -9:30 a.m.) - public access (PDR systems may provide are best used to #2), new services (Beverly room), it said was a question it has received from support the development of those "largely rate increases (Waldorf room), fran- many parties, said it intends to implement unprofitable" services, and should not be chising (Astoria room). All repeat In its present rules on public proceedings in used as part of the base on which fees are afternoon. connection with franchise -renewal pro- levied. The commission also warned Main management session, 9:45- ceedings. In both initial and renewal pro- against systems being required to provide 11:45 a.m., international room: cable, ceedings, the commission said, it requires extra services-such as free wiring of en- present and future. Luncheon, noon - "open access, consistency and over -all fairness. ") tire school systems. 2 p.m., grand ballroom: speaker - The commission also took a soft ap- Senator Edward Brooke (R- Mass.). Line -extension provisions in franchises Broadcasting Apr 22 1974 22 that do not require cable systems to pro- posed rulemaking are the first part of a vide what the commission said was its commission project dealing with questions "ideal " -service to all parts of a franchise raised by the relationship between federal Regulation area that could reasonably be wired -al- and nonfederal governments in the regu- only heads so provided the commission with the basis lation of cable television. It is the easier for a rulemaking inquiry. The commis- part. The hard part deals with what the the list sion said it is aware that many franchises commission, in the document last week, do not require this kind of wiring, and said has become the "complicating fac- of cable's indicated it feels the matter really is one tor" in the commission's effort to develop to deal with at the local level. However, a program of "creative federalism in the problems it asked for comments on a proposed rule area of cable television franchising ": The that would guarantee that the line exten- assertion by state governments of a regu- It doesn't end there by far, as shown sion policies were set with the knowledge latory role in an area the federal gov- in countdown of industry's concerns; not only of the citizens of the commu- ernment had shared primarily only with finances, copyright, rates, attachments, nity but of the franchising authority as local governments. The FSLAC report internal conflicts are high among them well. The commission said there are cases deals with this "three- tier" issue, with the where even the franchising authority "did majority recommending that the commis- Móre than just 10 months have inter- not fully comprehend" the effect of a sion pursue its "dualism" approach, di- vened since the National Cable Tele- line- extension policy it had adopted. viding authority between itself and a vision Association held its 22d conven- Franchise duration was another ques- single local authority -a state or a small- tion in Anaheim, Calif. -a gathering tion on:-which the commission sought er political subdivision; and the minority longer on optimism than foresight help. It noted that the FSLAC said the favoring an approach in which the states (BROADCASTING, April 15). For this, the present rule imposing a 15 -year maxi- would determine how local authority industry may be excused in part. It was mum on franchise duration is too in- would be apportioned between them and impossible to foresee last June that the flexible -that 15 years may not be local governments. industry's most formidable entity, Tele- enough for a company to develop and The commission said it will deal with prompter Corp., would find itself the ob- make profitable the advanced broadband the question "in the near future." But in ject of a Securities and Exchange Com- systems being contemplated. For its part. the meantime, it said, all regulatory bod- mission inquiry which would leave its the commission is concerned about com- ies involved in cable television should be stock deflated and its competitors rush- munities imposing one -year franchises: it aware that it is concerned about "the ing to shore up similar weaknesses in is considering a rule setting a five- or developing duplicative and burdensome their own corporate operations. It was seven -year minimum franchise term. The overregulation of cable television." equally difficult to forecast that broad- commission asked for comments on the FSLAC proposal and its own; it also asked for other suggestions for modify- ing the franchise- duration rule. (The A short course in cable,1974 commission said that any substantial There are 3,100 operating cable systems in the U.S., serving change in the franchise during its term terminates the franchise, in its view, "and 5,770 communities. Another 2,500 systems are approved but requires recertification. ") not built. Pennsylvania has the most systems (300) and Cali- The commission is particularly con- cerned about the possibility of franchise fornia the most subscribers (1.2 million) . Operating systems renewal applicants threatening to termi- currently reach about 8.1 million subscribers, perhaps 25.92 nate service rather than reach an accord with the franchising authority. According- million people -12.5% of the nation's TV households. The ly, it said, it is considering rules requiring average cable system has 2,400 subscribers. The largest (Cox franchises to contain specific provisions in fewer and procedures dealing with expiration, Cable's, San Diego) has over 75,000. Some have than cancellation and continuation of service. 100. Teleprompter is the largest multiple system operator The commission did not outline any (MSO), with more than one million subscribers. Most systems proposals. And in a related notice of rulemaking offer between eight and 12 channels. By 1977, all systems will and inquiry, the commission will explore be required to have at least 20- channel capacity; those con- the problem of transfers or assignment of control of franchises. The commission structed after March 1972 must do so now. Monthly subscriber has no rules on the sale of systems, and fees average $5.40, although many firms are now seeking rate asked for comment on whether franchises should contain provisions requiring prior increases. Installation fees range from nothing to $100; the local approval before a transfer can oc- average is $15. Costs of laying cable range from $4,000 per cur. The commission said the issue is not mile in rural areas to $75,000 in the largest cities. The average a simple one. For instance, what consti- tutes transfer of control? And should a system has between 100 and 200 miles of cable. Nearly 600 public proceeding be required if corpo- systems now originate programing in their own studios, the rate ownership changes hands but the lo- cal franchisee remains The same? average for 12 hours weekly. Equipment costs range from Another rulemaking is aimed at assur- $25,000 for a small black- and -white operation to $200,000 for ing that subscribers receive quality serv- ice and quick resolution of their com- a color studio. Over 300 systems accept advertising on their plaints. Although commission rules re- local- origination channels, with rates from $5 to $200 per quire that specific provisions for resolv- minute. Pay cable is on approximately 50 systems and reaches ing complaints be written into the fran- chise, many franchises do not indicate 50,000 subscribers. Other media interests have ownership whether the franchising authority has any holdings in approximately 74% of all cable firms; 34.6% of responsibility in that regard. The corn - mission said it intends to modify its rules the systems have ties with broadcast interests, 10.2% with to make it clear that the franchising au- newspapers, 7.3% with publishing concerns, 19.9% with thority does. The clarification and notice of pro- program producers and 4.3% with theater owners. Broadcasting Apr 22 1974 23 NDO . T'Y r, sevraoaw,w'fe After his fantastic November ratings, the best in his show's history, it looked like Mike had gone ust about as high as he could go. But-then came January. The ratings were even better. 'd; tp top it all off, nationally the February/March ARB oWs Mike up 7% in total homes, and up 17% with women 18 to 49 from November '73. Today, he's still the number one daytime variety/talk show with total homes, total adults, total women, and women 18 to 49. The viewers advertisers want to reach most. THE MIKE DOUGLAS SHOW. AMER" Year after year, the competition sends in its hottest properties to try to bring Mike down. But every year Mike keeps growing bigger and stronger. The fact is that, no matter what new markets or new time periods Mike takes on, he always comes» out ahead. And that's a pretty good indication that, whenever a station decides to play Mike Douglas, the station is going to come out ahead too. Call or write: George Back, Group W Productions Inc. 90 Park Avenue New York, N.Y. 10016. (212) 983 -5081. 31 DAYTIME VARIETY/ TALK SHOW Source ARB Ne'.. '73, jan. '74, and ARB Feb. Mar - Audmnac ou mums are subject to yunLi:czuon aattabla m: icquem. casters and theater owners would chal- more positive attitude toward giving haves have more. lenge the emergence of pay cablecasting cable a chance to succeed," Mr. Lovett Less than two months after the Su- with such zeal and effect. And while there maintains. But, he concedes, "it's going preme Court absolved cable from copy- are too many realists within cable for it to take a lot of prodding. I think it's go- right liability for its use of broadcast sig- to think that government would do its ing to require that the cable industry be nals in the CBS Teleprompter case, Sena - downfield blocking against existing serv- willing to undertake another battle." for John McClellan's Copyright Sub- ices, many still regard what's happened But cable's problems on convention eve committee has drawn up legislation which as incomprehensible. go far beyond the regulatory. These are is viewed by the industry as downright One of those is Bruce Lovett, Wash- the major ones: repressive (BROADCASTING, April 15). ington -based vice president of American Despite a slight upward turn in cable Besides mandating to cable operators Television & Communications Corp., who securities on Wall Street, general eco- copyright payments twice as large as the assumes the NCTA chairmanship this nomic limitations and skepticism on the industry feels equitable, the bill, if en- week. part of major investors continues to ham- acted, would deprive systems of much "Look at the rules the FCC has," Mr. per the medium's development. In the of what is currently their principal sell- Lovett lamented in a recent interview opinion of several analysts, investors have ing point- imported broadcast sports (see below). "They're all negative as placed the ball in the industry's court coverage. A vigorous congressional fight far as cable is concerned. Since 1966, with an invitation to prove its own capi- is promised. all the commission has ever done is try talistic worth. Absent a sudden gush of ` Although the FCC has announced a to figure out ways to give us a little, little black ink, a hiatus prevails. At the same complete reassessment of its nonduplica- bit and still protect the broadcasters to time, interest rates remain high and ade- tion rules, any further relief for cable is the bitter end. That's been the entire quate financing is sought with fervor. bound to be hotly contested by the regulatory philosophy of cable." While the FCC maintains its anti - broadcast industry. Meanwhile, operators Mr. Lovett does not make that con- siphoning rules in a holding pattern, pay can only point to Washington when their demnation from the shadow of a headend cable remains the rhetorical target of subscribers complain of the sudden loss in Faraway Podunk. Indeed, from the opposing interests. When the commission of a favorite channel at the request of a window of his office at ATC he enjoys acts, it is inevitable that the contro- local broadcaster, which the system is re- a clear view of the FCC's glass facade, versy will move out of the debating cir- quired to honor. if no clairvoyance as to what goes on cles and into the courts and Congress. As the FCC meanders through a behind it. And here will ensue a fight that will re- seemingly ambiguous regulatory course "There's no reason that the commis- quire ample resources -both financial and on cable, state and local governments are sion cannot revisit its rules and take a legal -on both sides. By definition, the becoming increasingly active in the same A Lovett sampler to have to be put on the table. Now that's high network officials in "apparently suc- going to be done in one of two ways-in cessful" attempts to ward off FCC anti - on cable's concerns the [negotiating] committee on a crash siphoning action as an example of this basis [the FCC -imposed deadline for set- conduct. He characterizes Bruce Lovett (American Television & promotional Communications), newly elected chairman tlement is May 1 and it's doubtful that a activities such as the anti -pay -cable book- of the National Cable Television Associa- further extension will be granted] or let by CBS President Arthur R. Taylor tion's board of directors, has discussed a through litigation at the FCC." If the lat- (BROADCASTING, April 8) as no less the number of major issues facing that in- ter becomes necessary, Mr. Lovett notes, same. "It's a question of whether the net- dustry in an interview with BROADCAST- there can be no doubt that cable's future works will continue to be able to use their ING. These are excerpts: relationship with those other entities will power to prevent another industry from be "totally adversary." coming into existence. That's going to be On the FCC: "Since 1966, all the com- On antisiphoning: While he does not a major issue one of these days. I'd like mission has ever done is try to figure out play down the significance of the Nation- to see the issue fought in the courts." ways to give us a little, little bit and still al Association of Broadcasters' campaign industry economics: protect the broadcasters to the bitter end. against alleged future pay -cable siphon- On "I don't think we're going to see a hiatus on growth. That's been the entire regulatory philos- ing, Mr. Lovett admits "I'm more con- . got ophy of cable. The biggest priority cerned about the networks than I am of What you've to determine is that ma- markets can a cable the cable industry has is to try to get the the I've been amazed at jor be successful on NAB itself.... And you're to see some FCC to regulate on a positive basis in- the degree to which the networks have service. going markets that, in my opinion, are going to stead of this negative regulation that we in this fight. Without ref- gotten involved be successful and are going to re -prove have now." erence to the legal technicalities or nice- On pay cable: "A the value of cable even in the major mar- lot of people believe ties involved in the antitrust laws, I think that cable cuts across their backyards what the networks are doing is kets.... I'm not talking about New York - basically City or Chicago. These are including telco, broadcasters, theater own- purely anticompetitive." Mr. Lovett points questionable ers, copyright in terms of viability until the 1980's." owners. That explains why to lobbying efforts on Capitol Hill by the industry has had such a difficult time Rather, Mr. Lovett feels, less extensive with growth." The "biggest problem," he metropolitan areas (such as Albany, N.Y., maintains, "is the FCC, in terms of try- where ATC is now developing a system) ig to protect broadcasters without any in- will be the industry's near -term forte. dication of its necessity.... I was ap- "One of the reasons that you have this palled by the failure of the FCC to move question of growth is not because cable on the pay cable rules.... I don't think operators haven't been committed to try- they should have waited." [But] "we're ing to build decent markets. A great deal not going to let the issue die simply be- of it is because of this tremendous bu- cause the FCC won't address it." reaucratic morass through which we have On pole attachments: "I'm not that op- to fight at the FCC. You have a number timistic about being able to settle this be- of markets today which could be viable cause of the history of this matter." Mr. if you could get the signals microwaved Lovett complains that phone companies into them.... Nobody can tell me that have "never come forward with the kind the stock market [indication of cable's of cost data necessary to satisfy the cable viability] is worth a damn. It's way off industry that they are being fair on rates. because of national affairs and that, ob- And that's a sizable undertaking. But if viously, has had its effect on cable. I you cannot reach an agreement on rates, think when you see an improvement in one that we're willing to pay and they're general market conditions cable will be willing to accept, that cost data is going Lovett treated quite well by investors." d roacicasting Apr 22 1974 26 HarrÌs/Gates new 5kWAM has PDM* going for it. Harris /Gates new MW -5 transmitter needs only two tubes for 5,000 watts -provides 125% positive peak modulation capability for a louder sound -has overall transmitter efficiency exceeding 52% for lower operating cost. All this possible because of Harris /Gates patented Pulse Duration Modulator'` (PDM) field proven in the top -selling 50,000 watt MW -50 transmitter. Write for complete information. HARRIS aGATES DIVISION Quincy. Illinois 62301. U.S A You have to be quick, instinctive and know when to take a chance. We think alike. opt - `-' The First National Bank of Chicago átß&, T Entertainment Media Division jj You compete.We compete. game. And their presence holds much the American Telephone & Telegraph Co. more forbidding prospects for operators as the primary adversary. The polls are open than an added paperwork burden. Two Within its own ranks, the industry is weeks ago, the New York cable com- suffering from growing pains. As the at the NCTA convention mission barred the initiation of cable MSO's-the second generation of in- service in Kent, N.Y., for noncompliance dustry growth Up for election: four at -large directors, representing corporate one associate- members director with its own rules-long before the FCC clout and centralized multisystem ad- had story, an opportunity to rule on the ministration- continue to grow, "mom - case (see page 35). Clearly, more of the and -pop" independents express fears that The 1,300 dues paying members among same can be anticipated in other quar- their numbers may be overwhelmed the 5,000 gathered in Chicago for this on week's ters. the national scene. Hence the emer- National Cable Television Asso- With the Teleprompter experience gence of the Community Antenna ciation convention will choose four at- Tele- large members providing a word to the wise on how far vision Association, which in less than a of the association's 27- member a to stretch a cable band, developmental year has attracted several hundred sys- board of directors at business emphasis has shifted to the procurement tems. Its president, Oklahoman Kyle meeting Tuesday (April 23). Based on of subscriber rate increases. Consequent- Moore, has vocally criticized the list of nominees being circulated last NCTA's week, ly, many systems are now learning that handling of two major issues, pole at- the choice will be limited. consumers do not accept higher tabs tachments and copyright. NCTA officials According to an NCTA spokesman, without (1) a fight, (2) improved serv- play down prospects of an intra- industry six names have been placed in nomina- ice, (3) a good explanation for higher sub- rift. But a not -insignificant portion of the tion. All persons aspiring to join the scriber fees, (4) a combination of all three. industry (40 %) still does not belong to board must make their intentions known Cablemen remain aware that merger NCTA. in advance; nominations from the floor is the fastest means to a stable revenue NCTA itself has not enjoyed inter- are not permitted. Ballots will be dis- base. By the same token, the Justice De- nal tranquility. A budget- balancing ex- tributed at the convention. partment remains aware that mergers in- ercise by the board of directors and ex- The six are: Robert K. Weary, Junc- voke concern over the antitrust laws. ecutive committee resulted in trimming tion City Television, Junction City, Kan.; While there has been no definitive rul- of the association's staff and increased Polly Dunn, Columbus TV Cable Corp., ing on the issue, the department's inter- workloads for remaining personnel. For Columbus, Miss.; Jerry Green, Tele- ventions between Cox Cable and ATC a time this year, NCTA's future relation- prompter Corp., New York; Gene W. and again between Viacom and Commu- ship with Teleprompter and some state Schneider, LVO Cable, Tulsa, Okla.; nications Properties have helped bring associations seemed precarious. While the John Malone, Tele- Communications Inc., merger ambitions to a standstill. And surface problems appear to have been Denver, and John Watson, Service Elec- even without Justice's threats, the cur- patched at a conciliatory board meeting tric Cable TV, Allentown, Pa. rent Wall Street climate is not conducive last month, the potential for conflict re- In addition, associate NCTA members, to cable mergers, as those four majors mains. encompassing equipment manufacturers can testify. Bruce Lovett, however, is an optimist, and other technically oriented concerns, The industry's negotiations with vari- as was his predecessor in the NCTA will choose a replacement for Ray ous phone companies over future pole - chairmanship. Amos Hostetter (see "Pro- Schneider (Times Wire Cable), their re- attachment rates have dragged on since file." page 73). While the two differ in tiring representative on the board. It was last August with little tangible evidence their philosophical approach, they share not clear last week whether another as- of a settlement. Now industry officials are a common capacity for work that amazes sociate member would be up for election talking litigation, with none other than many of their peers and insures that the at the convention. Although the board has NCTA chairman will not be just a previously approved a by -laws change figurehead. that would create a second associate rep- To an extent, that fact troubles some resentative to the board the change must in the industry who regard NCTA Presi- be adopted by the full membership, and Technical talents. Hubert J. Schlafly, dent David Foster as cable's appointed this will not take place until the Tuesday vice president, Teleprompter Corp., leader, and who had misgivings over business meeting at which the other elec- and Thomas M. Straus, senior engi- what effect a Washington -based chairman tions will be held. No clear candidate neer with Theta Corn of California, might have on that status. Mr. Lovett is for the existing associate directorship had will be the recipients of the second curt in dismissing this as a cause for surfaced early last week, although George annual NCTA technical achievement concern. "I think if there was anything Acker (Aberdeen Co., Culver City, awards to be presented at the to abate it has abated," Mr. Lovett says Calif.), the current alternate, was being engineers reception today (April 22), of the usurpation -of- authority issue. mentioned as a possibility. at the NCTA convention. Mr. Schla- "There was really nothing to it in the first The five new board members will join fly, one of the founders of Tele- place. It was made up by the trade 19 incumbents and three new regional prompter, will be honored for out- press. . The issue was whether directors who were elected in separate standing achievement In systems op- the executive committee was overriding balloting last month (BROADCASTING, eration. Mr. Straus, a pioneer in the the president of NCTA [at least on the March 11). They are Edward Allen, development of multichannel micro- budget deliberations]. I was on the ex- Western Communications Inc., Walnut wave relay, will be recognized for ecutive committee [as NCTA vice chair- Creek, Calif.; Jay O'Neal, Comco Inc., his achievements in the area of en- man]. Austin. Tex., and Joe Floyd, Midconti- gineering and manufacturing. "On the issues that gave rise to this nent Cable Systems Co., Aberdeen, S.D. I was probably one of the least vocal Leaving the board this week after stays members of the executive committee. I of three years or more are Eugene Iacopi For all to lee. The FCC's Cable was chosen as target simply because I (Feather River Cable TV), Lawrence Television Advisory Committee, which was running for chairman." Mr. Lovett Kliewer (Peninsula Broadcasting Corp.), for more than a year has been delv- points to the assurance he gave the board William Bresnan (Teleprompter), David ing into the engineering problems at the time of his elertion-a promise to Brody (Jerrold Electronics) and Robert associated with the commission's keep it advised of all major issues -as Tarlton. Mr. Kliewer is the immediate cable rules, will hold a public meet- demonstrating that the issue has been past NCTA treasurer, who is being suc- ing during this week's National Cable "satisfactorally resolved." ceeded by J. Orrin Marlowe, Spectrum Television Association convention in For Mr. Lovett, being chairman of the Communications, West Springfield, Mass. Chicago. The meeting, to which in- association- "aside from ordinary ego Mr. Bresnan was on the board last year terested members of the public are matters " -is no self -serving undertaking. by virtue of the fact that he was chair- invited, will take place Wednesday "The reason you do it is that you thick man of NCTA two years ago. Amos Hos- (April 24) between 1 and 4 p.m. In you can contribute to solving some of the tetter, the outgoing chairman, assumes the Conrad Hilton's Williford room industry's problems. And we've got a lot that status this week. (parlor B). of them this year." Another decision yet to be made which Broadcasting Apr 22 1974 30 rtiZgr;:. N.% . . \ `. \\` ` (443k Van. . ::SE:r ..,1. iiGiGiW : .,::1; ::.../...... ::::...... / '.¡ ../...... ¡.,¡ffC:C Ilk I Of \dP..6u7: .N.\ I LRl..\.\a\ \ I i. i.l'.\\\\7\r..+.\\,1 .. ..1 ../\ A1.'\1,1 l.\.Cl ti.\ \.1 ,\\ \ \ /.\/\.1 \1.\.\.',*4 : .,, .. \:: :Av.,. .-L,, .. :1:.: =+w ,,,._.. .ai ,... ii. i .r`.r...'..r.erair:./. .,111%51,41i.rii.., iri~i,i.r.i.lp+.ow.. If the dollars are going faster than they're coming, attend our cash flow show. As an industry, Cable TV has unique cash flow problems. As a major supplier to that industry, we have unique solutions. See our cash flow show at the NCTA Show, Booths 121 -122. PM 5VLVANIA will be announced at the convention are expectations of the 1976 gross ($200 was actually made by Leacom Inc., Heri- the two board members who will serve million). Mr. Penchos concludes that a tage wholly owned subsidiary. Heritage on the NCTA executive committee in an 20% after -tax rate of return for pay sys- now has 18 operating systems. at -large capacity. Those individuals are tems is a "reasonable expectation." Two -way toll. Coaxial Scientific Corp., appointed by the board chairman, and Further, the report speculates that Sarasota, Fla., says it has developed new Bruce Lovett, the newly elected chairman, cable operators who add pay services to system for use in two -way pay cable says that although he has discussed the their facilities at this time can expect a transmissions which enables operators to matter with several people he has yet to 20% increase in revenues, which should place data -retrieval units in subscriber decide. Since he ran for the chairman- increase to 40% in a decade. homes for one -ninth cost of existing ship was narrowly and only defeated, Significantly, Mr. Penchos predicts that hardware. Key to facility is computer, lo- some sources have mentioned Burt Harris pay cable "will allow CATV to profit- cated at system's headend, which can (Harris Cable) as a contender. ably enter markets not otherwise viable, handle return flow of information in The new board will hold its first meet- based on the delivery of adequate TV groups of 100 -200 homes at a time, CSC ing in Chicago Thursday (April 25) im- service alone." said cost runs $20 for each home ter- mediately following the convention. Due to the high profitability potential minal. of both cable and over -air pay TV, the report asserts, both services should stim- ulate "strong investor interest" and ade- Border TV's Latest from Stanford: quate capital "should be forthcoming to go Pay is the way promote the rapid expansion of both." to Canadian courts Neither pay service, however, should to fight ad blackouts to riches for cable have a substantial economic impact on conventional television, the report as- Controversy also slated for airing Latest in institute's reports serts. It attributes this to FCC limita- in Washington this week sees S4 billion in revenues tions on the use of mass appeal pro- for all toll TV by 1985 grams they can offer (the antisiphoning Three Buffalo, N.Y., television stations rules). The study does not, however, have filed suit in Canadian federal and A report supporting forecasts that pay analyze what change in its prediction provincial courts in an attempt to prevent cablecasting will significantly enhance might occur if the rules are modified, as a Toronto cable operator from deleting the profitability and attractiveness of con- is presently expected. However, it con- certain commercials when picking up the ventional cable systems has been re- cludes that pay programing "will have signals of those stations. leased by. the Stanford Research Institute, to appeal to small audiences and the In briefs filed last week before both the Menlo Paik, Calif. prices will limit the amount of time con- Federal Court of Canada's Trial Division The 56 -page study, fifth in a series of sumers can spend away from 'free' TV." and the Supreme Court of Ontario, the SRI investigations on "The Outlook for. One potentially controversial aspect of plaintiffs asked that Rogers Cablevision Cable Television," forecasts that pay TV the report is Mr. Penchos's suggestion Ltd. be enjoined from the deletions it will develop into a multibillion -dollar that widespread emergence of pay TV has been making since last August. Dam- industry by 1985 with approximately could result in a delay in the time it ages totaling $150,000 were requested in 30% of all TV homes subscribing to the takes for a film to be shown on commer- the provincial suit; an unspecified award service. Although the report speculates cial television. This, he asserts, is pri- to be decided by the court was asked in that over -air pay television will see a marily a matter which will have to be the federal action. good part of the business in the near decided by the producers and pay en- A spokesman for the plaintiffs, WKBw- term, cable, because of its multichannel trepreneurs. "The market growth of pay Tv, WBEN -TV and woR -TV, said the Rogers reception capability, will eventually domi- TV," the report notes, "is dependent on system is now deleting about six spots nate the medium, SRI says. product availability, and this means prod- from their evening telecasts each day and By 1985, says author Kenneth Pen - uct which is available for showing at is substituting locally originated promo- chos, pay TV will bring in revenues of least six to nine months before it appears some $4 billion -a 2,000% jump from on commercial TV." Between now and the time when pay TV reaches in excess of two million subscribers, the report when producers Gathering in Gary. Not all the events states, "is the period losses from [a decrease associated with this week's National may have to trade in) TV for the Cable Television Association conven- commercial showings within Chicago's benefit of an expanded market for their tion will take place oligopsony city limits. Among the peripheral hap- product and an end to the penings: On Tuesday (April 23), the they now have to sell to." nation's first black -owned cable sys- tem will host a series of minority cable workshops at its headquarters Cable Briefs in nearby Gary, Ind. The program, which is being co- Funded. Stockton, Calif., city council sponsored by Gary Communications has authorized expenditure of $12,500 to Group Inc. and the Cablecommunica- activate government channel on cable tlons Resource Center, Washington, system being constructed there by Big is geared to attract the approximately Valley Cablevision, subsidiary of Con- Solution. What to do with those ugly 100 representatives of minority cable tinental Cablevision inc. Channel will be telephone pedestals (such as number groups expected to attend the Chi- used to provide information on city 13 above) which cable systems have cago convention. Sessions will In- council agenda and proceedings as well been scattering all over their fran- clude dissertations on franchise de- as reports from city government staff and chise areas? Amherst Cablevision, velopment, system design, financing news of government- related programs. Amherst, N.Y., has supplied one and community organization. Panel- System is schedued for completion late answer: Place an artificial tree over ists will Include GCG President A. this year. the protuberance and suddenly plas- William Douglas, Reggie Dunn, CRC Heritage adds. Heritage Communica- tic beauty arises where a bother director of corporate market develop- tions inc.. Des Moines, Iowa, has pur- once stood. Above, Amherst's direc- ment; Floyd Johnson of Citizens chased 1,600 -subscriber, 37 -mile system tor of marketing, Norman E. Comp - Cable, a black group franchised to serving Lamar, Colo. Sellers, who were son (r), and workman Darryl K. serve Dayton, Ohio, and several mem- paid undisclosed amount, were Douglas Edmiston conduct one such trans- bers of the CRC and GCG staffs. D. Kahle and Dennis Behan. Purchase formation. Broadcasting Apr 22 1974 32 Were taking the wraps off 1980 with our 1973 Annual Report. In the year 1973 we instituted Project of $8.6 billion. This does not include 80 -our new plan to more than double insurance premiums earned and finance our present volume over the balance of income of $2.6 billion, an increase of 16 this decade. percent over 1972. This will be accomplished by expand- Consolidated income, before ing present businesses and introduc- extraordinary items, was a record $521 ing new products and services. million, a gain of 9 percent over 1972 Attainment of our Project 80 goals income, before extraordinary items, of would, just as importantly, make possible $477 million. steady and increasing employment. (Our This was equal to $4.17 per common employees have increased to 438,000 and common equivalent share, an from 428,000 at the end of 1972.) increase of 10 percent over 1972 per In 1973 our company prepared for the share earnings of $3.79, before future with a record $852 million extraordinary gains of $6.5 million and investment in new plants and facilities $6.7 million in 1973 and 1972 worldwide, as well as with research, respectively. development and engineering On balance, 1973 was a year in which programs which reached $400 million, there were record accomplishments and a portion funded by customers. actions in virtually all our business areas In addition, we entered 1974 with a which give us a head start toward our record manufacturing backlog of $4.1 dual Project 80 goals: business growth billion, equal to seven months of and greater service to people manufacturing sales. throughout the world. More importantly, 1973 was the For a. copy of our 1973 Annual 14th consecutive year in which we Report, which also outlines our Project reachedrecord levels in sales, income, 80, write to: Director of Investor and earnings per share before extra- Relations, International Telephone and ordinary items. Telegraph Corporation, 320 Park Our worldwide sales and revenues Avenue, New York, N.Y. 10022. were $10.2 billion- a 19 percent increase over the restated 1972 figure The best ideas are the ideas that help people. ITT tional material and public service an- cuit," Oct. 15), the system has refused to The hearings are intended to serve as a nouncements. respond affirmatively. catalyst for State Department interven- The Rogers action was initiated in re- The suits charged that the "substantial tion in the issue. Testifying "will be sponse to several rulings last year by the goodwill" the stations (which can be Mitchell Wolfson of Wometco Enter- Canadian Radio Television Commission viewed over -the -air in the Toronto area) prises (licensee of KVOS -TV Bellingham, in which Canadian systems wishing to have attracted north of the border "is Wash., one of several U.S. stations af- carry U.S. television signals were required being or will be depreciated" by the Rogers fected by the CRCT rulings); Represent- to delete the commercial material of those action. The stations claimed the deletion ative Lloyd Meeds (D- Wash.); David stations in order to receive an authoriza- "dilutes the value" of their programing Mintz, manager of xvos -TV; Leslie Arries, tion (BROADCASTING, Oct. 22, 1973). Al- and that Rogers "is improperly and il- general manager of WREN -TV; William P. though Rogers was not a party to any of legally interfering with (their) right to Eaton, wrrz(TV) Plattsburgh, N.Y., and these rulings, it has undertaken the dele- capitalize on their investment." two congressmen representing the Buffalo tion practice on a voluntary basis without In a related development, a list of area -Democratic Representatives Thad- any directive to do so from CRTC. witnesses who will testify at April 25 deus Dulski and Jack Kemp. In addition, A spokesman for the Buffalo stations hearings to be conducted in Washington representatives of the National Associa- noted that while Rogers had been re- by Representative Dante Fascell's (D- tion of Broadcasters, the FCC and the quested to discontinue the practice on its Fla.) Subcommittee on Inter-American State Department are expected to appear. own accord last October ( "Closed Cir- Affairs on the CRTC policy was disclosed. Should cables have to keep public records? MUCH MORE THAN A Sides are taken on FCC proposal to require just that of CATV's PRETTY FACE For a number of cable television systems and the National Cable Television Asso- ciation, the FCC's proposal that cable scha fer ELECTRONICS CORPORATION systems maintain a public inspection file, should, at minimum, be modified to avoid burdening cable systems unduly. For a number of public interest groups and one broadcasting association, however, the proposal as it stands is too little, although not too late. The purpose of the public file, the corn - mission said in issuing the notice of pro- posed rulemaking on Feb. 27, would be to afford members of the public the "basic information about a local system's operations and proposals" that they need in order to play an informed role in the regulation of cable television (BROAD- CASTING, March 4). Storer Cable Television, however, questioned the need for the rule in any form, and said the commission had not demonstrated any. It expressed doubt that members of the public had shown an in- terest in the kind of information that would be kept in the file and, "more im- portant," that any system had refused to furnish such information on request. But according the United Church of ® Christ, the National Citizens Committee for Broadcasting, the National Black Media Coalition, the Philadelphia Com- audiofile munity Cable Coalition, and the Civil Liberties Union of Alabama and the Selma Project, there is a need on the part of the public for the information, and Behind this pretty face you'll find three rugged playback systems for mono or stereo cartridges that more. Some of the groups said cable tele- have the same quality as the most respected single -play cartridge machines in the business! Behind vision logs covered in the proposal that, you'll find -not the guarantee of quality and dependability that only comes from the world's leader -should be included. The NBMC said in automated broadcasting ... Schafer Electronics. oppositions to franchises or certificates TELL ME MORE! of compliance, correspondence pertaining Name to applications and other material should Station be included also. Many groups said sys- Address tems should both notify the public, either City through the newspapers or through their scha State lip cablecasting channel, of existence of the Schalar Electronla Corporation 75 CastIlltin Drive, Santa Barbara Research Park In Hawaii, Mexico, Puerto Rico For the rest of the world contact: file and of their "public responsibilities," Goleta. California 93017 (9051 96a0755 and the Virgin Islands contact: as NBMC put it, and provide facilities EMI Sound S. Vision Schafer Electronics Lid. Schaler International Equipment Limited for copying public-file material. 5824 Burbank Road. SE, Calgary, 1355 Harbor Drive The Ro:ky Mountain Broadcasters As- Alberta, Canada T2H1Z3 San Diego. California 92101 252 Blythe Road. Hayes Middlesex UB3 1 H W England sociation, which is one of the most mili- tantly anti -cable broadcaster groups, also said the commission should require that Broadcasting Apr 22 1974 34 more information be made available by of unitary "control" of WCCO- AM -FM -TV cable systems than that proposed. It sug- Media Minneapolis and the newspapers in that gested additional data on service pro- city -the Minneapolis Star and Tribune vided, specifically including names of pro- -and in St. Paul -the Dispatch and the grams actually shown, not simply sched- accused Pioneer Press. uled to be shown. Justice The department's petitions against the The National Cable Television Asso- renewals of the stations in St. Louis and ciation, among others, said that, once of misusing Minneapolis are part of a lengthening the signals carried are made public, any- facts, figures list of such petitions aimed at breaking one interested could obtain the other in- up concentrations of control of mass formation mentioned by consulting TV Pulitzer, Newhouse, Midwest rebut media that the department considers ex- Guide or the local newspaper. Requiring petitions seeking to dissolve cessive. Earlier oppositions were directed cable operators "to list programs as well media crossownerships at KRNT- AM -FM -TV Des Moines, Iowa, as signals is nothing more than an unnec- and WTMJ- AM -FM -TV Milwaukee. More essary burden and nuisance to the already Three licensees of newspaper-connected are expected to be added by May 1, FCC harassed cable operator," NCTA said. broadcast properties last week fired away deadline for petitions to deny the re- One matter of concern to all the cable at the Justice Department in oppositions newal of stations in Oklahoma, Kansas system interests that filed was a proposed to the department's petitions to the FCC and Nebraska. requirement that the public file be main- to break up the media crossownerships The three renewal applicants respond- tained at a system's office. Eighty -two in which they are involved. In their fil- ing to the department last week used sev- companies said in a joint filing they un- ings at the commission, they said Justice eral of the same basic arguments. They derstand that to mean that several com- was not only wrong in its facts but was contended that the commission has con- monly owned systems serving contiguous wrong in its conclusions and on the law sistently refused in the past -and should areas and having a common headend even if it had been right on the facts. refuse again -to restructure the industry could maintain a single combined public Pulitzer Publishing Co. said the de- on a case -by -case basis, that it should inspection file at its central office. If it partment used "pseudo statistics" that consider the issues raised by Justice only means anything else -that each system were "absurd on their face" in the peti- in an across -the -board rulemaking pro- would be required to maintain its own tion to deny the applications for renewal ceeding. (The commission has been con- office, for instance -the burden on the of KSD- AM -TV. which Pulitzer owns along sidering for four years a rulemaking that operator would be great and the contribu- with the St. Louis Post -Dispatch. New- would break up media crossownerships; tion to helping the public gain access to house Broadcasting Co., which owns the and it is the commission's lack of action the file minimal, they said. St. Louis Globe -Democrat and icrvt(Tv) on the matter that is believed to have St. Louis, said the kind of abstract prin- induced Justice to begin moving against ciples of pure competition Justice applied newspaper -related broadcast properties. Kent, N.Y., grant in opposing the renewal of the station Truc or not, the commission has been are meaningless in the broadcast indus- prodded into action; it will hold oral overturned in Albany try. And Midwest Radio -Television Inc. arguments on the proposal in June.) Local proceeding did not follow said Justice was wrong in its assumption Pulitzer, Newhouse and Midwest also state guidelines, commission says For the first time in its two -year history, the New York State Commission on Cable Television has refused to permit a cable firm, franchised by local officials, to commence operations. Money Available Citing a "generalized failure" by both the local government and the franchisee Money for your CATV construction, expansion or working to comply with many of its rules for franchising, the commission refused a capital needs can be as near as your telephone. certificate of confirmation to Putnam BCA was founded principally to supply money to the County CATV Inc. covering the firm's plans to build a system in Kent, N.Y. CATV industry. Putnam County, a subsidiary of Com- BCA has money available at competitive rates even during munications Properties Inc., Austin, Tex., had applied for the state authorization - this current period of "tight" money. without which no cable operations can Let us help you: commence in New York -in April 1973. A commission spokesman noted that Arrange long -term debt financing although the town had held a hearing on Secure short -term funds Putnam's franchise bid, none of the Plan your financial strategy for the future agency's other rules for franchise pro- cedures "appear to have been observed." Simply give BCA a call and review your plans with us. We Among the alleged shortcomings of the are organized to give prompt service on your loan proposals. Kent proceeding, the commission said that adequate public notice of the solicita- For more information call Jim Ackerman at 317/923 -2353 or tion of franchise bids had not been Harold Ewen at 312/786 -6093. given. Likewise, the spokesman said, no significant attempt had been made to determine the adequacy of the applicant's See you in our suite at the Conrad Hilton technical proposal or its financial quali- fications. In addition, he noted, no written report had been prepared by the local government analyzing the Putnam pro- Becker Communication/ A //ociate/ posal, as required by commission rules. ca Kent, with a population of 8,100, has 1800 North Meridian Street, Suite 410, Indianapolis 46202 317/923 -2353 a 2,500 subscriber potential. Chicago: 312/786 -6093 New York: 212/747 -4440 Los Angeles: 213/553 -6231 The commission said Putnam was free to reapply for the franchise. Broadcasting Apr 22 1974 35 contended that, while Justice is asking the department attributes to the two com- renewal application, which has been op- the commission to designate their license - panies, Pulitzer said, produces a total of posed by a number of local citizen groups, renewal applications solely on civil anti- 63.9 %; in the St. Louis market, the total is still pending. (A second renewal appli- trust grounds, the commission tradition- is 68.3 %. cation was filed on Oct. 31, 1973, to bring ally considers a host of other factors in Newhouse contends that "the funda- the first one "up to date. ") Thus, "at license- renewal cases, particularly the mental defect" in the department's sta- best," Newhouse said, Justice's petition licensee's performance during the previ- tistical market share analysis is the re- "may only be considered as an informal ous license period, in determining whether liance on abstract principles of pure objection." the station has served the public interest. competition. For broadcasting, Newhouse The commission should not allow itself said, does not lend itself to that kind of "to be made the forum for determining analysis. "Whatever may be the validity what amounts to a civil antitrust action of market -share percentages in the beer Togetherness against newspaper publishers under the and shoe industries," it said, that concept department's redefinition of the 'public simply has no meaning in the broadcast on kids' TV interest,' " Pulitzer said. industry where the universe of competi- And they said Justice had introduced tors is precisely defined by commission marks Wiley, a wholly new concept in discussing con- channel allocation rules." centration of control of media in terms And "the biggest misconception" that Whitehead of markets smaller in size than the grade Midwest found underlying the depart- B contour of the television stations in- ment's contentions in the petition to deny mini -debate volved. The department concerned itself the renewals of WCCO- AM -FM -TV is that principally with the areas of the cities the Minneapolis and St. Paul newspapers FCC chairman, OTP director find room of license. But the commission, they said, and the stations should be combined for to disagree on public access and the uses the grade B contour in determining purposes of showing concentration of eco- fairness doctrine, but are in accord the "relevant market." And all three sub- nomic power. Justice said the properties that industry must do something about mitted studies showing the presence of accounted for 84% of the local advertis- children's programs or government will dozens of other media -such as broad- ing revenue generated in the Twin Cities cast, newspapers, and cable television sys- in 1972. FCC Chairman Richard E. Wiley and tems within the grade B contours of the Midwest said that the two newspaper Clay T. Whitehead, director of the Office stations involved. companies involved -the Minneapolis of Telecommunications Policy, disagree Pulitzer's charge that the department Star and Tribune and Northwest Publica- on things like the fairness doctrine and used "pseudo-statistics" was made in con - tions -have no common interest or con- public access to the electronic media. nection with an attack on the depart- nection, "other than their stock interests But they are as one on the matter of ment's allegation that the Pulitzer and in Midwest." that they compete with each children's television programing. Newhouse media take about 80% of the other and should not be treated as exer- If the private industry does not act to local advertising revenue in St. Louis and. cising combined control over the li- improve children's programing, Chair- therefore, in the department's view, vio- censee. Furthermore, Midwest said, man Wiley said last week -as he did in late antitrust policy. neither of the newspaper companies owns a speech to the National Association of Pulitzer said, first, that the department a majority of its stock, and neither exer- Broadcasters in Houston last month compiled "a pastiche of misleading and cises affirmative control over it. And the (BROADCASTING, March 25)- "govern- distorted statistics which arbitrarily ex- stations, it said, are operated independ- ment will have to act." And that would cludes all types of mass media in the St. ently of the newspapers as well as of one lead to an infringement of rights he Louis area other than radio. TV and another. would not like to see. newspapers." The department excluded. Midwest is 53% owned by Midcon- Mr. Whitehead, who frequently speaks too, Pulitzer said, network and spot ad- linent Radio -Television Inc.. which in out against government interference in vertising broadcast over local stations and turn is owned equally by MTC Properties programing, said opposition to such gov- all national advertising of the newspapers and Northwest. The remaining 47% is ernment involvement is "much reduced -"an exclusion which is wholly arbi- owned by the Star and Tribune company, when children are involved." He said trary and necessarily inflates the share of which Midwest said "not only has but a mothers, fathers "and even children" are advertising revenues attributable to news- minority stock interest in [it], but has right in the concern he said they have papers." no management or other control of the expressed. "The performance of the tele- Then, Pulitzer said, the department broadcast operations." vision industry has been downright irre- misread "its own misleading 'pseudo - Among the other alleged defects the sponsible in this." statistics'" to reach the 80% control of three licensees said were included in the However, he also said the problem is revenues it attributed to Pulitzer and Justice Department's filings was a pro- not OTP's. It would be up to the FCC Newhouse. Adding up all the percentages cedural one that Newhouse mentioned. and Congress to act if the industry does of total advertising revenue in the St. it said the petition directed against KTVt not improve its children's programing, he Louis area of dominant influence that was three years late; the station's 1970 said. Mr. Wiley, who assumed the chairman- ship of the FCC last month, and Mr. Whitehead, who is expected to leave government soon, spoke informally and Found The answered questions at a dinner meeting of the Washington chapter of Sigma Delta Chi, the professional journalism society. "Right" Format Yet? The question of children's television Inspiration Radio may be the answer in your market. was where they wound up. For a good part of their appearance, they were en- Dirigo Media provides a complete program- format gaged in something of an informal debate consulting service including sales and promotion. on the issues of fairness and access. The chairman said, as he has in the Call or Write Fred Miller for Details past, that the fairness doctrine is man- dated by the scarcity of spectrum space (although he would consider recommend- ing legislation to lift the doctrine from Zirigo 7t4'dia 207 - 773-9022 stations in heavily served markets) and by the public interest responsibility that 638 CONGRESS ST., PORTLAND, MAINE 04101 inheres in the "federal privilege" of a license, and is simply `the essence of 36 WSYR RADIO DELIVERS MORE ADULTS 18+ 6AM.-iOAM THAN THE NEXT THREE STATIONS COMBINED! Mon. -Fri. 6am -10am October /November'73 ARB Total Survey Area. Average 1/4 hr All measurement data are estimates only -subject to defects and limitations of source materials and methods. AFFILIATE Represented nationally by Henry I. Christal Co., Inc. INTRODUCING THE NEW ECONOMICS OF BROADCAST TELEVISION... AND A PRODUCT LINE THAT BREAKS WITH TRADITION Here are two important new broadcast Broadcast Videotape Recorder accom- television products that make sense for plishes these goals by challenging and today and the years ahead. They are surpassing existing quad concepts. The the result of fresh creative thinking and IVC -7000 Camera offers performance the belief that today's broadcast envi- that equals or exceeds that of the best ronment demands a substantial reduc- cameras now in use yet at a mid -range tion in equipment operating costs, camera price. lower initial purchase price -plus per- That's what we mean by "the new formance that exceeds the best the in- economics." Let us help you break dustry has known. The IVC -9000 with tradition. good journalism." He does not regard grant freedom of the press and of broad- when only three staff reports are sched- the doctrine as appronriate for news- casting, and to extend that freedom to uled: by Grover Cobb, NAB senior ex- papers, and perhaps not for cable televi- cable TV." Mr. Wiley, however, chose ecutive vice president, on government sion, if it provides the multiplicity of not to get involved. "We don't authenti- relations; by Kathleen Day, assistant in channels of service expected of it. cate the news," he said of the FCC. "I the public relations department, on man- But the alternative to fairness for don't think we should." agement seminars for women in broad- broadcasting, he said, is some form of casting, and by Patricia Grace of the public access to the medium. And he public affairs department on the minority- sees difficulties with that. "We can't have employment data bank the NAB has just broadcasting used for disputes among in- set up. In addition, Hill & Knowlton, the dividuals," he said. Hometown public relations firm secured by the For his part, Mr. Whitehead restated NAB's pay -cable committee, will present his view that the doctrine should be broadcasters head a report. abolished -he doubts that a regulated The association is stressing that re- medium can be "the kind of free medium for Washington ports will be short and the presidents' that was contemplated 200 years ago" - and Hill input is a high priority. "We intend to although he said that, "politically," there the concentrate less on staff reports on is- remains a need for the doctrine in the NAB to hold annual meeting in D.C. sues," the NAB memo said, "and more short run. for state association presidents on give- and -take as to what we can do He looks to cable, as the cabinet corn - who plan to rap on doors about them." mittee he headed did in its report to of their representatives, senators The executive directors of the state President Nixon on cable television associations will meet the day before (BROADCASTING, Jan. 21), to provide the The azaleas are blooming in front of the the presidents conference (April 22) at means for delivery to anyone who has a National Association of Broadcasters NAB headquarters in downtown Wash- message. headquarters in Washington, the "peanut ington. All the other events, excluding But the concept of access is not some- brittle" fountain is flowing again and the "report- back" luncheon, will take thing Mr. Whitehead seems to feel need state association presidents will be in place at the Ramada Inn in suburban be limited to cable television. He has call- town tomorrow (April 23) for another Rosslyn, Va. ed for the replacement of the fairness annual rite of spring, the state presidents doctrine with a statutory right of paid conference. access ( BROADASTING, Oct. 11, 1971) and Vital issues are brewing on Capitol last week he said, "Access properly struc- Hill and the state presidents will per- tured is one of the things that should be haps provide the extra push needed to FCC comes down on built into the communications media." sway things its way, the NAB is hoping. James Brown station He said the First Amendment was created The license -renewal bill is headed for a to permit the expression of a wide range floor vote in the House within several Commission slaps station owned of views, and added, "The idea that we weeks and, an NAB spokesman said, the by black singer with maximum fine should let large corporations or the gov- presidents will plead for passage "by the and warns on facility deterioration ernment decide what are the issues, or widest vote margin possible." The asso- that there are too many ideas, is foreign ciation wants sturdy ground to stand on Black entertainer James Brown, who has to print, and should be to the electronic when it faces the Senate on renewal re- been trying to make it as a broadcaster, media." vision this fall. has been rapped hard in two actions by Mr. Wiley did not let the matter drop. The NAB also is looking for all the the FCC. Both involve the operation of "I don't think there is a right of access help it can get with the industry's latest WEBB(AM) Baltimore. to the microphone on the part of the anathema, the record performers' copy- In one, the commission notified J. B. public," he said. "It wouldn't work. right newly created in a copyright- revision Broadcasting of Baltimore, which is 80% Broadcasters should provide a diversity bill moving in the Senate. The new copy- owned by Mr. Brown, that it faces a of views. But a statutory right of access right would levy a fee of 2% of net $10,000 fine -the maximum the corn - would involve the government more than receipts on radio stations that predomi- mission can impose-for a long list of the fairness doctrine does." nantly program recorded music and a technical -rule violations. In a discussion of commission regula- fraction of 2% for other broadcast opera- In the other, the commission sharply tion of the cable industry, Mr. White- tions that use less (see page 49). The admonished J. B., pointing out that WEBB head managed a dig at the commission copyright bill will be taken up by the has been operating under special tem- ( "I didn't say the FCC is trying to pro- Senate Judiciary Committee some time porary authority almost continuously tect the broadcasting industry," he said next month. since March 25, 1970; that nothing had with a smile, "even if there seems to be "We hope you will all make Hill been done in that time to restore proper evidence of that ") along with another call visits," an NAB memorandum to state operation of the directional antenna, and for an overhaul of the Communications association presidents said. As well, the that J. B. had permitted the facilities to Act. If the FCC is forced to continue in- memo strongly (and repeatedly) urged deteriorate to an unacceptable level. ferring its authority over cable from a presidents to set up dinner dates with The commission noted that commission 40- year -old act, he said, cable will be their representatives and senators. A "re- engineers, in three inspections, had cited regulated "as a second -class citizen." port- back" luncheon is scheduled for the station for 71 violations, and added However, he made no mention of how Wednesday, which ends the conference. that it had considered hearing on the soon OTP would offer legislation to im- Presidents are to appraise their Hill visits matter. It warned J. B. that if it failed to plement the recommendations contained and compare notes at the lunch. bring its operation into compliance with in the cable report. FCC Chairman Richard Wiley will the rules, a hearing was likely. With the two Nixon appointees most speak to the conference on Tuesday after- All that was the bad news. intimately identified with regulation of noon. His talk is expected to be short, The good news for Mr. Brown was that communications media in the same room, as he has said he prefers the session to be the commission had granted J. B.'s appli- one SDX member could not resist asking a question- and -answer affair. cation for a construction permit to change whether they thought the President was Bill Monroe, Washington correspondent its transmitter site, and had extended its getting fair treatment from television - of NBC -TV's Today, will address a lunch- special temporary authority to operate and if not, what was being done about eon gathering on Tuesday. nondirectionally with power of 1 kw to it. Answered Mr. Whitehead: "Anyone This year's conference will emphasize July 1, 1974. would agree that there has rarely been a "rapport" over "reports" from the NAB The commission said the transmitter politician who has suffered the kind of staff, the association said. NAB General switch will move the directional array attacks President Nixon has." Yet, he Counsel John Summers will moderate an from a site that has been subject to said, the President feels it important "to FCC panel during the morning sessions flooding. Broadcasting Apr 22 1974 40 The business of Lederle is saving lives. That's why we made it a big business. If we weren't big many of the drugs your doctor prescribes every day might still be undeveloped. Because it takes millions more important, a willingness to risk millions -to fight disease. Because for every successful drug available today, there are expensive failures -drugs that looked great on paper, but never got out of the laboratory. Today, it's fashionable to attack bigness. When it exceeds its bounds, it should be attacked. But when it results in life- saving antibiotics, or the pioneering of an oral polio vaccine that took more than 15 years and 16,000,000 -or this country's only production of the important but rarely needed, Rocky Mountain Spotted Fever vaccine - a little understanding would be very nice. After all, we're only human. To learn more about the benefits of Lederle's bigness, call Paul Stessel, (914) 735-5000. Call collect. We think you ought to hear both sides. LEDERLE LABORATORIES A Division of American Cyanamid Company, Pearl River, New York 10965 Blackburn & Company, Inc. Experienced Media Brokers Serving The Communications Industry Nationwide One Of Our Offices Is Near You WASHINGTON: James W. Blackburn Jack V. Harvey Joseph M. Sitrick Frank H. Nowaczek James W. Blackburn, Jr. ATLANTA: Clifford B. Marshall Robert A. Marshall CHICAGO: Hub Jackson Bud Doss Roger H. O'Sullivan BEVERLY HILLS: Colin M. Selph Roy Rowan BLACKBURNCOMPANY,INCe RADIO TV CATV NEWSPAPER BROKERS NEGOTIATIONS FINANCING APPRAISALS WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30361 BEVERLY HILLIS 00212 20006 333 N Michigan Ave 400 Colony Square 9465 Wilshire Blvd. 1725 K Slreel. N W 1312) 346.6460 Suite 510 (213) 274.6151 1202) 331.9270 (404) 892 -4655 74 -20 Concerned Communications Corp., is Lansing branch of American Civil Liber- Automatic logging would $250,000. ties Union that stations suppressed and slanted news to advance interests of be rendered worthless if Approved Gross Telecasting constitute "irresponsi- public can have access The following transfer of station owner- ble use of hearsay rumor and specula- ship was approved by the FCC (for other tion," he said. And he said there is "ab- to tapes, FCC is told FCC activities see page 61): solutely nothing" to the suggestion of The FCC was asked last week not to KTRB -AM -FM Modesto, Calif.: Sold by possible criminal -law violation by Gross take away with one hand what it has Richard W. Rhodes and others to Big in connection with the letter from a offered broadcasters -in the way of auto- Valley Broadcasting Inc. for $675,000. local tennis club that Gross submitted to matic or recorded program logging - Big Valley is owned equally by 10 in- the FCC in defense of WJIM -TV'S per- with the other. dividual stockholders, which include formance. The same letter figured in NBC, CBS and the National Associa- Harry, Pete and Emanuel Pappas, owners the FCC's addition of a misrepresenta- tion of Broadcasters were addressing the of KGEN(AM)- KBOS(FM)- KMPH(TV) Tu- tion issue to the hearing. But as far as the problem growing out of the commis- lare, Calif. Group also includes Michael basic issue raised by the commission sion's action in adopting rules permitting Sturtevant, who holds interest in KFAX- hearing order is concerned, Mr. Gross public access to station logs when those (AM) San Francisco, KAGO(AM) -KAGM- said, "We're confident that our 40 -year logs are compiled on video and audio (FM) Klamath Falls, Ore., and KSFM- record in news and public affairs is out- tape. (FM) Woodlands and KGMS(AM) Sacra- standing." NBC is believed to be the only licensee mento, both California. James Michael using the automatic method. But it, CBS, Tocco, who is stockholder in KFAX with which said it plans to begin using the Mr. Sturtevant, also has interest in buy- Media Briefs ing firm. KrRB(AM) is full time on 860 system soon at its stations, and NAB Comsat grows up. Office of Telecom khz with 10 kw day and 1 kw night. indicated few others would adopt it if munications Policy has legis- KTRa -FM operates on 104.1 mhz with 4.7 submitted they are required to comply with the lation to Congress to amend Communi- interim rules the commission has adopted kw and antenna 260 feet above average terrain. cations Satellite Act of 1962. Amend- for maintaining public access to the pro- ments, designed to update 1962 act to gram logs of such stations. These require reflect current conditions, would repeal stations using automatic logging equip- provision calling for three presidentially ment to constantly update and certify Gross denies charges appointed and common -carrier elected pre -logs (operating schedules). If such directors, eliminate special class of com- written logs are required, NBC said, Harold F. Gross says he is confident the mon carrier stock, reduce permissible parallel use of automatic systems is hearing that the FCC has ordered on the common carrier share holdings to 5 %, duplicative and of little practical value. renewal of stations he heads-walM -AM- repeal requirement that Comsat obtain The technical and financial problems FM-TV Lansing, Mich. -will "clearly es- FCC approval before obtaining additional involved in permitting access to the tablish there is no merit to the charges" capital. Amendments also make it ex- tapes is substantial, according to NBC. (BROADCASTING, April 15). The charges plicit that Comsat could participate in It said that facilities for public monitor- leveled by Detroit Free Press and the new specialized systems that are separate ing of the tapes would have to be estab- lished, and staff would have to be as- signed to supervise the monitoring. And duplication of the tapes might be neces- sary to avoid accidental or willful erasure by members of the public. CHICAGO The suggestion offered by NBC, CBS and NAB was to amend its rules to make it clear that meaningful access to pro- gram logs would be satisfied by public METRO AREA inspection of pre -logs, without updating and certification being required. Only AM /FM combination. Profitable Operation - where there is reason for public access to actual logs, they said, should a licensee suburban location. be required to update and certify the pre -logs. Asking $135,000 down -terms available. Changing Hands Contact: Howard J. Stasen Announced The following broadcast station sales were Chicago office. reported last week, subject to FCC ap- proval: WSUX -AM -FM Seaford, Del.: Sold by Andy Foltz to Don A. Crisp and Charles CTAme-AN -Z ./wrA Vk1% /'llA1 K. Hodge for $225,000. Buyers also own INC. wsMG(AM) Greenville, Tenn. Mr. Crisp is salésman at WMTN(AM)-WAZI(EM) America's most dynamic and experienced media brokers. Morristown, Tenn. Mr. Hodge is gen- eral contractor. Wsux(AM) is daytimer WASHINGTON, D.C.: 1730 K Street, N.W., 20006 (202) 393 3456 on 1280 khz with 1 kw. Wsux -FM op- erates on 98.3 mhz with 3 kw and an- CHICAGO: 1429 Tribune Tower 60611 (312) 337 2754 tenna 230 feet above average terrain. DALLAS: 1511 Bryan Street, 75201 (214) 7480345 KoBo(AM) Yuba City, Calif.: Broker SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392 in previously reported (BROADCASTING, 5671 April 15) sale was Blackburn & Co. Total Brokers of Radio, TV, Newspaper & CATV Properties consideration in transaction, between sell- er General Broadcasting Co. and buyer Broadcasting Apr 22 1974 43 from global Intelsat system although on and executive director of media and pro- nonexclusive Broadcast Advertising.. basis. graming, Ted Bates & Co., New York, Under gun. WDAx(AM) McRae, Ga., said the computer could eliminate the faces license- renewal hearing and pos- The need for salesmen and buyers if a broad- sible $10,000 fine resulting from host of computer cast commitment entailed only gross alleged violations of FCC rules. Com- and the buyers rating points and size of budget. But it's mission has ordered hearing on renewal not that simple, he continued. Agencies application of licensee Entertainment and sellers of request all types of information from Communications Inc. and specified issues sellers, he said, and added: "How can including whether station exceeded its of broadcast time a computer negotiate a price or argue authorized presunrise power: whether it about a rating ?" is guilty of number of violations of main- New York seminar concludes there Is From the seller's side, James Kelley, tenance and operating log rules; whether plenty of room for both and that vice president and national sales man- Entertainment was lacking in candor or the machine will never replace people ager, Blair Television, said the com- made misrepresentations to commission, puter enables salesmen to concentrate and whether it carried out representations The computer is a busy Little Brother on selling. It helps representative com- concerning commercial practices made in to agencies and broadcasters today, but panies, he added, by providing them with its 1969 renewal application. If, after even by 1984 or later, it is not likely to accurate and rapid information on net- hearing, renewal is granted, FCC said, it grow to Big Brother status. work purchases and by enabling reps, on must then be determined whether Enter- Broadcast and agency executives who occasion, to sell against the networks. tainment willfully violated commission met at a seminar in New York last week James M. Rupp, group vice president rules and if it is liable for fine of up to listened to speaker after speaker extolling and general manager, Cox Broadcasting $10,000. the importance of the computer in speed- Corp., agreed that the sales function For women, mostly. Washington chapter ing up billing and collections; helping will be important irrespective of the com- of American Women in Radio and Tele- to prepare budgets for campaigns; pre- puter, but said its presence has an effect vision will sponsor Exhibit '74, display paring hundreds and hundreds of differ- on functions performed by agencies and of outstanding works by Washington area ent media plans and spotting discrepen- sellers of time. He said the computer has college women in broadcasting. FCC cies between the ordering and the de- speeded up agency pool buying; has re- Commissioner Charlotte T. Reid has been livery of broadcast advertising efforts. sulted in the development of market selected honorary chairwoman for May 2 And the panelists agreed that the com- specialists who buy for specific regions, event, which will include exhibits in puter is relieving agencies, station repre- and has placed an accent on negotiation. radio /TV, film, photography and adver- sentatives, networks and stations of much In turn, the salesman has had to be- tising /public relations. Panel of AWRT of the needed paperwork involved in come a marketing expert, more aware members representing various fields will broadcast planning and scheduling and than ever before of buying trends. make selections. Exhibit '74 will be held is performing vital calculations rapidly. As a vendor of radio, Robert Sherman, at wTTG(Tv) Washington studios. But they were also united in proclaiming vice president and general manager of that the "human brain," as personified CBS Radio Spot Sales, said he welcomed by buying and selling personnel, must the advent of the computer. He reasoned make the crucial decisions now and in that with increasing computer usage, the the future. advertiser will play a stronger role in The seminar on "Use of Computers advertising decisions, and radio expendi- in Broadcasting and Broadcast /Advertis- tures will grow more rapidly than if MADISON ing," (arranged by the International Ra- agencies alone make the buy. He said dio and Television Society) attracted agencies tend to discourage investment 125 executives last Tuesday (April 16). in radio, adding that some reasons may They were assured by participants in the be valid but saying others, such as the first panel that the computer will not high costs of administering radio buys, eliminate the buyer and seller of broad- are "self- serving." cast time. Walter Staab, president of SFM Media Corner Justin Gerstle, senior vice president Service Corp., New York, a media buy- New York BAR reports television- network sales as of March 17 A great name at a great location. The ABC $144,975,300 (31.3 %), CBS $163,665,800 (35.4 %), NBC $153,793,000 (33.3 %). Roosevelt, in the heart of the New York Total Total corporate community. Offering the minutes dollars busy businessman comfortable rooms week week ready on your arrival, an efficient staff, ended ended 1974 total 1974 total 1979 total friendly no- nonsense service from Day parts March f7 March 17 minutes dollars dollars check -in to departure. Fine dining. Plus convenience to New York's shopping Monday- Friday and entertainment centers. Sign -on -10 a.m. 69 $ 445,100 645 $ 4,320,100 $ 4,819,800 Next time, make time count. Corner Monday -Friday New York at the Roosevelt. For reserva- 10 a.m.-6 p.m. 969 8,498,100 10,749 96,066,000 91,879,500 tions, see your travel agent or call free. Saturday- Sunday FOR RESERVATIONS CALL TOLL-FREE Sign -on -6 p.m. 344 5,243,400 2,976 49,068,600 45,287,000 800 -221 -2690 In the continental U.S.A. Monday- Saturday 6 p.m. 7:30 p.m. 97 2,239,200 1,069 25,161,500 23,286,600 800 -522 -6449 In New York State 212.683.6620 In New York City Sunday 6 p.m.-7:30 p.m. 11 174,300 165 4,727,000 4,683,100 Monday- Sunday 7:30 p.m. -11 p.m. 398 25,042,500 4,257 257,986,400 247,347,600 Roosevelt Monday- Sunday MADISON AVENUE AT 45TH STREET 11 p.m.-Sign-off 172 2,759,900 1,677 25,104,500 23,087,600 NEW YORK, N.Y. 10017 (The Heart of New York) Total 2,060 $44,402,500 21,538 $ 462,434,100 $ 440,391,200 'Source: Broadcast Advertisers Reporta network -TV dollar revenues estimates. Broadcasting Apr 22 1974 44 ing service, was confident that the buyer ager, The Katz Agency, New York, re- and seller of broadcast time will co- ported on computerized radio research In the 90 markets airing exist with the computer. He pointed out that Katz has been conducting for sev- Mort sixty that when deadlines are tight on an ad- eral years. He voiced the view that com- Crim's second vertising schedule and a problem erupts, puterized research would help to bolster radio commentary series, the buyer and seller must make the vital radio advertising as clients would be decisions, not a computer. In these situa- shown more ways to use the medium to One Moment Pleases.. tions, he said, "I'll take a flesh -and -blood advantage. Marya Carayas [a broadcast buying ex- Roger C. Bumstead, vice president of ecutive with SFM] and I know she'll out- Tinker, Dodge & Delano, New York, smart any computer." was moderator for the first panel in the In another morning panel discussion, morning while Evelyn Konrad of Evelyn William T. Moran, director of market Konrad Associates, New York market- research for Lever Bros., New York, ing consultant, served in that capacity at stressed the importance of computer the second session. usage not for media selection but media At an afternoon panel session on "The scheduling. He said at present there is National Advertisers' Role in Broadcast/ "no decent data" on scheduling patterns Advertising Computerization," Archa O. and called for syndication services to Knowlton, director of media services for fill this need. General Foods, pointed to the following Jacqueline DeCosta, vice president and "significant benefits" resulting from his director of media information and analy- company's use of computers in media sis, Ted Bates & Co., New York, said the planning: (1) Computers "forced us to challenge facing buyers is to decide when standardize all media data, and when 86 sponsors bought the to use and when not to use the computer. you're working with 60 -odd brands Often the time to use it, she continued, is across four different agencies, believe package because they in spot broadcasting situations involving me you have to have some kind of wanted program and large numbers of markets and stations. standardization "; (2) computer systems The computer can provide quick infor- "quickly uncovered those vehicles which personality identity on a mation on costs, ratings, day -part break- would appear to be especially efficient spot budget. downs and post -analysis of the broadcast for our particular brands' needs "; (3) purchases. the systems "have led to far greater pre- Sever A. Toretti, vice president and cision and a much more business -like For audition und rotes: media director of Ketchum, MacLeod & approach to media planning and buying "; Grove, Pittsburgh, said the agency has (4) "because they can process the data ALCARE COMMUNICATIONS been using a computer for five years, and so rapidly, we can experiment with any POST OFFICE BOX 72 PHILADELPHIA. PA 19105 has found it useful as a media planning number of different combinations of tool. The computer, he said, may indi- media mixes to find the best one "; (5) OR CALL COLLECT: 215- 687 -5767 cate several approaches to a proposed "network scheduling has improved sig- campaign and "then we must rely on the nificantly" through the use of computers, human brain." and (6) General Foods now has "a Betty D. Fox, director of research, method for monitoring the spot -TV buy- LEGAL Corinthian Broadcasting Corp., New ing function, which can be so terribly York, reported that Corinthian makes complex and confusing." NOTICE use of the computer in its local com- Thomas Lux, manager of media buy- munity service survey. Telephone calls ing for the Gillette Co., stressed the im- The City of Boulder, Colorado and letters from the audience are fed portance of an in -house computer pro- pursuant to a resolution of the City into the computer, giving management a gram that allows his company to go after Council seeks proposals to construct feel for the problems in a particular com- specific "demographic targets . to munity. meet our various brand needs." Another :nad operate a cable communica- William Schrank, radio research man- computer program at Gillette, he said. tions system in the City. Copies of the "Request for Pro- BAR reports television- network as of March 24 sales posal" are available from the ad- ABC $158,449,800 (31.3%), CBS $179,379,100 (35.5%), NBC $168,192,600 (33.2%) dress below. Proposals to be submit- Total Total minutes dollars ted no later than May 10, 1974. week week ended ended 1974 total 1974 total 1973 total Proposals when received will be Day parts March 24 March 24 minutes dollars dollars available for public inspection dur- Monday -Friday business hours ut Cen- Sign-on -10 a.m. 72 $ 496,200 718 $ 4,816,300 $ 5,316,100 ing normal Monday- Friday tral Files, City Hull, Boulder, Colo - 10 a.m.-6 p.m. 1,011 8,963,900 11,761 105,029,900 100,361,200 rudo. Saturday- Sunday Sign -on -6 p.m. 335 5,678,900 3,312 54,747,500 50,339,500 All persons seeking additional Monday- Saturday information concerning the request 6 p.m. 7:30 p.m. 99 2,285,500 1,168 27,447,000 25,377,900 cable Sunday for proposal or other matters 6 p.m. 7:30 p.m. 10 194,000 175 4,921,000 5,148,100 may contact Tom Cross, Telecom- Monday- Sunday munications Assistant, City Hall, 7:30 p.m.-11 p.m. 377 22,883,400 4,634 280,869,800 269,974,200 Boulder, Colorado, 80302. Tele- Monday- Sunday 11 p.m.-Sign-off 178 3,085,500 1,855 28,190,000 25,157,200 ¡'hune: (303) 442 -2020 Extension Total 2,082 $43,587,400 23,623 $506,021,500 $481,674,200 309. 'Source: Broadcast Advertisers Reports network -TV dollar revenues estimates. Broadcasting Apr 22 1974 45 is "designed to give a product manager Advertising, ticked off some of the bene- two continental breakfasts, two receptions and his agency the best selection in a fits of standardization: (1) "All parties and two luncheons: $150. market" based on "network perform- to broadcast transactions" would be made The audience will hear 12 experts, ance and network -spot cost efficiencies "aware as to what is, and what is not, representing stores that have had special in each market." required of them in the handling of those success with TV, tell how and why they Dennis C. Beaumont, advertising and transactions." (2) Standardized proced- made their commercials the way they did. community -services director, Best Foods ures would "make possible the universal The stores include Pathmark supermar- Division, CPC International, also touted acceptance and use of standard forms," ket, Jordan Marsh of Bostoh, the Zayres the development of in -house computers and any deviation from these rules would East Coast discount chain, Potamkin for "pre -buy and post-buy analysis in induce the conforming companies to Cadillac of New York, Belk's of Raleigh, spot advertising." He said emphatically close ranks and isolate the transgressor. N.C., Rich's of Atlanta, Higbee's of that "computerization is not expensive (3) Standard procedures would "make Cleveland and Eaton's of Canada. in the long run." for better and faster communications be- TVB officials said the workshop, their One cautionary note was struck by tween all elements within the industry." third in three years, reflects growing in- Harry D. Way, director of media for (4) Standardization would "eventually terest in retail TV by major agencies and Colgate -Palmolive Co., who said that make possible industrywide use of the manufacturers for several reasons. Among "intangibles" such as "subjective judg- computer," which would lead to "maxi- these, they said, were increasing agency ments and opinions" can't really be mum efficiency in the handling of broad- interest in acquiring retail accounts, a de- "quantified" in computer language. When- cast orders from the time of requests for sire among TV- oriented manufacturers ever a company attempts to factor these availabilities right through to the check- to work more closely with TV- oriented intangibles into a computer program, he ing and the paying processes at agen- retailers and a desire among retailers- said, the result is "about as accurate as a cies." especially those stepping up their TV ac- New Haven Railroad timetable." Alfred L. Plant, vice president for ad- tivity-to produce more effective and Computerization will have arrived, said vertising of Block Drug Co., pooh - more efficient commercials. Michael Rich, vice president and treas- poohed the idea that the Justice Depart- urer of Leo Burnett Co., when "we've ment would slap an antitrust suit on the eliminated all routine paperwork be- industry if advertisers, radio and TV NAD upholds three ads tween agencies and their clients." stations, ad agencies and rep firms set The moderator of the panel was Mich- up one standardized computer system to But two other broadcast spots ael D. Moore, an associate director of handle all of their paperwork. Antitrust go off the air after complaints media management at Benton & Bowles. suits are brought, he said, only if one The final panel session asked the ques- company is climbing over the back of The National Advertising Division of the tion: "Can Broadcast /Advertising Pro- another company, or if all the companies Council of Better Business Bureaus re- cedures Be Standardized" and got a yes in a particular industry are reaping re- ported last week that during March it answer from all of the participants. Albin wards at the expense of the public. resolved five challenges to national ad- B. Nelson, director of special projects in Other panelists were George Arnold, vertising involving television and radio. spot TV for the Television Bureau of assistant treasurer of Ogilvy & Mather Three challenged TV advertisers sub- Inc.; Miles David, president of the Radio stantiated their claims: Alberto- Culver Co. Advertising Bureau; and M. S. Kellner, said in a commercial that Yucca Dew managing director of the Station Rep- shampoo could "clean away staleness resentatives Association. The without washing away body and control"; Class B FM moderator was Kenneth P. Donnellon, president of Associated Products Inc. claimed its within top 10 markets ... Media Payment Corp. 5 -Day antiperspirant gives "about 50% more of what helps keep you dry than grossing over $1- million these sprays" (competitive products yearly ... asking area $3- shown) and Julia Schmid Inc. asserted million. Big national buyers in its Scott's Anti -Gray Hair Tone com- to study retail TV mercial that the product "gradually gets Class B FM rid of all the gray -or keeps a little." Agencies, manufacturers sign NAD said these advertisers supplied in- within top 25 markets ... to join stores at TVB session formation to substantiate their claims. $700,000, terms ... $600,- Eastern Air Lines agreed to drop a Some of the country's biggest department 000 cash facility buy. radio commercial that made the point ... stores and some of the biggest agencies it was concentrating on improving the Northeast will be among the paying guests this week interior of its planes while other airlines at a workshop focusing on an area where have been painting them with decorator AM full time station their common interests, once negligible, colors or naming them after women. grossing approximately appear to be steadily growing. NAD questioned the commercial, saying The area is the retail TV commercial. it implied other airlines were not con- $500,000 yearly, with cash The workshop, arranged by the Television cerned with the interior of their planes. flow over $100,000.. . Bureau of Advertising, will be built The Gillette Co. discontinued a television Price $900,000, terms. around some of the more recent success commercial that called Right Guard "the stories in TV's growth as a retail force. first antistain antiperspirant" but said Hawaii TVB said last week that registrants the action was not in response to any included Young & Rubicam, Benton & action of NAD but was part of the com- excellent facility ... good Bowles and McCaffrey & McCall among pany's advertising planning. cash flow ... over 5.5 mil- others from the agency field: Bamberger of New Jersey, Gimbels Pittsburgh, lion radio dollars in this of and the Hecht Co. of Washington, among Carnation concedes FTC tremendous growth area. department stores; A &P, Safeway, Food to Fair and Waldbaum's from the food field, Both advertising claims and a product's and Arrow Co., Funk & Wagnalls and brand name have led to a complaint and 3Cialtur r1lix t9rnkrro fur. U.S. Shoe Corp. among manufacturers. corrective advertising requirement for RADIO TV CAN In all, TVB officials estimated, attend- Carnation Co., Los Angeles, and its agen- 116 CENTRAL PARK SOUTH ance at the workshop -all day Wednes- cy. Erwin Wasey. NEW YORK, NEW YORK 10019 day and through luncheon on Thursday In its complaint, the Federal Trade (April 24 -25), at the Biltmore hotel in Commission charges that TV and print 212. 2653490 New York -should total 100 to 125. Par- ads for and the brand brand name of ticipation fee covering the sessions and Carnation Instant Chocolate Flavored Broadcasting Apr 22 1974 46 Business Briefs Rep appointments. WLVA -TV Lynchburg- Read Roanoke, Va.: Avco TV Sales, New York. WRAU -TV Peoria, Ill.: The Meeker Co., the New York. WGAY -AM -FM Washington - Silver Spring, Md.: Katz Radio, New York. Kit LA(AM) Pasadena, Calif.; fine WATT( AM ) Indianapolis and KLAV(AM) Las Vegas: Meeker Radio, New York print . WSFC(AM) -WSEK -FM Somerset, Ky.: Regional Reps Corp., Cincinnati. WWYD -FM White Plains, N.Y.: Selcom Inc., New York. Kuuu(AM) Seattle: Eastman Radio, New York. What Signed up. Mutual Black Network has announced appointment of GCI Sales is your Inc., New York, as sales rep as well as affiliation of wvotv(AM) Chicago with network and designation of station as financing MBN's Midwest news bureau. Down to one. CBS Radio Mystery really costing? Theater has picked up another sponsor, Set 'em up. Dr. Pepper Co., Dallas, 7 -Up Co. for Diet 7 Up (through Walter Heller -Oak will lend on your future Is introducing its new 64 -ounce bot- Thompson), which will spend $365,000 at reasonable rates) Financing has tle with a spot television campaign for year's worth of commercials (one been arranged for clients from as throughout the country In conjunc- minute daily at $1,000 per minute), small as 5150,000 to as large as tion with Its local bottlers, starting starting April 8. Only one national minute $10 million, each formulated to in late April. The 30- second spot remains unsold. meet a particular need and repay- shows 10 burly laborers striding into Hall in spring and fall. Robert Hall ment schedule. We provide a diner, asking for Dr. Pepper. With Clothes Inc. division of United Merch- financing under short and long term loan or lease transactions for only one 64 -ounce bottle in the re- ants & Manufacturers, New York (Ben- complete cable system construction, frigerator the owner is given the ton & Bowles), has scheduled six TV and equipment, expansion of services, ominous order, "10 tall ones." The commercials for saturation in eight radio refinancing, commercial was produced by Cooper/ New York, Philadelphia, Washington, and for acquisition of new systems. Equity participation? Dennis /Vietro, New York, and cre- Detroit, Chicago and Flint, Mich., NONE. We are a financial institution ated by Dr. Pepper's agency, Young markets from April through June, and with confidence in cable. & Rubicam, New York. again in fall 1974. Agency, Los Nonfat Dry Milk (now renamed Carna- New AMPS owner. AMPS Heller -Oak service, has tion Instant Chocolate Flavored Drink) Angeles, broadcast placement is a joint enterprise of been sold to Jay Murley and associates. misrepresent that the product is the nu- who is now president of the tritional equivalent of milk or reconsti- Mr. Murley, WALTER E. HELLER tuted nonfat dry milk. company, formerly was in charge of Los Angeles office of Christal Co., radio sta- INTERNATIONAL The FTC has accepted a provisionally tion representative. James F. Brown, CORPORATION consent order that acquiesces to a pro- founder of the agency 10 years ago, is hibition on those misrepresentations and, Known throughout the world for vice president of new firtn, and Jean in addition, requires that Carnation dis- financial expertise in all sizes and Hart is secretary- treasurer. Offices of close for a one -year period that its prod- types of business lending and AMPS are at 6331 Hollywood Boulevard, uct is not the nutritional equivalent of leasing, Heller has annual advances Los Angeles 90028. Telephone: (213) exceeding S6 billion. milk or reconstituted nonfat dry milk. 462 -7301. OAK INDUSTRIES INC. Where it's at. United Airlines, which Known for a quarter century as a & has come to be known for its "friendly Bozell Jacobs says skies" promotion is trying, in conjunction television industry leader in product do' with Glenn with Hertz Rent -A -Car and Logos Un- research, design, development, and limited, to make the airwaves friendly as manufacture, Oak is a leading Bozell & Jacobs, New York, and Glenn well. A radio -TV guide, paid for by supplier of cable equipment. Advertising, Dallas, have merged, form- United and developed by Arthur R. Call or write for our "Confidence in ing a combined operation with billings Vuolo Jr. of Ypsilanti, Mich.-based Cable" brochure, or ask one of reported at more than $100 million, of Logos Unlimited media promotion firm, for our which an estimated $26 million is in will be distributed to Chicago visitors representatives to call. broadcast. renting Hertz autos. Guides list area AM Loren N. Young, Vice President; Glenn had billings of almost $32 mil- and FM stations by frequency and for- Samuel L. Eichenfield, Vice President; lion in 1973. It has offices in Dallas, mat and TV stations by network affilia- John L. Dupree, Assistant Fort Worth, San Antonio, Tex.; Houston; tion, independent or educational desig- Vice President Oklahoma City; San Francisco; Hong nations. Total of 50,000 guides have Kong; Manila and Monterey, Mexico. been printed for Chicago distribution. Bozell & Jacobs's 1973 billings were $69 million. The agency maintains headquar- Wear it well. AC&R Advertising Inc., HELLER aDO ters in New York and has offices in Chi- New York, member of Ted Bates Group, cago; Los Angeles; Omaha; Atlanta; named agency for Burlington Hosiery FINANCE Newark, N.J.; Racine, Wis., and Phoenix. Co., New York, for its Burlington brand CABLE CORP. Under terms of the merger, J. Liener hosiery. Doyle Dane Bernbach, New 105 West Adams Street, Chicago, Temerlin, president of Glenn, becomes York, has been agency for account, Illinois 60690 (312) 346 -2300 president and chief executive officer of which bills more than $2 million (about See us at NCTA Convention Booth 134 Glenn, Bozell & Jacobs Inc. 80% in broadcast). Broadcasting Apr 22 1974 47 The Broadcasting Playlist iî Apr 22 Rant M W/ Flee on U.S. radio, as reported to Onr -ell rent These are the top songs in air -play popularity Lest this Ma (length) 6- roe- 3- 7- 90 70 r2p Broadcasting by a nationwide sample of stations that program contemporary, wnt week AnIsl -leSI We "top -40" formats. Each song has been "weighted.' in terms of Arbitron Radio the audience ratings for the reporting station on which it is played and for part -ri 42 My Girl Bill (3:12) 44 44 42 42 of the day in which it appears. (q) indicates an upward movement of 10 or Jim Stafford -MGM more chart positions over the previous Playlist week. 45 43 Touch a Hand, Make a Friend (3:26) 43 43 50 45 Staple Singers-Stax (2:33) 45 46 48 46 Oar -ell rent Rent by Rey gem 51 44 Oh Very Young 7- Cat Stevens -A &M list lilts osngrm 6- 10e- 3- 49 44 week weekThis Arflsr -IlSI loe 30 70 120 58 U 45 For the Love of Money (3:45) 56 42 O'Jays -Phila. int'I. 50 46 My Sweet Lady (2:40) 47 48 51 48 4 1 TSOP (3:18) 1 1 1 3 Cliff De Young MFSB -Phila. Intl. -MCA 43 47 The Way We Were (3:29) 40 63 56 53 2 1 1 2 Hooked on a Feeling (2:54) 3 3 Streisand-Columbia Blue Swede -EMI Barbra 48 48 Jungle Boogie (3:08) 50 52 46 49 2 3 Bennie and the Jets (5:00) 3 2 2 2 Kool and the Gang- Delite Elton John -MCA 38 49 Rock á Roll Hootchie Koo (2:55) 48 56 45 50 3 4 (3:18) 4 4 6 6 Sunshine Rick Derringer-Blue Sky John Denver -RCA 50 Love Song (2:50) 42 77 43 78 Thing That Ever Happened to Me 5 5 7 5 39 5 5 The Best Anne Murray -Capitol (3:45) 62 111 51 A Dream Goes on Forever (3:21) 52 50 52 54 Gladys Knight & the Pips -Buddah Todd Rundgren- Bearsviile 10 6 Loco -Motion (2:45) 4 Was to Love You (2:55) 55 47 54 55 Grand Funk -Capitol 36 52 My Mistake Diana Ross and Marvin Gaye-Motown 7 7 Seasons in the Sun (3:24) 7 64 45 63 47 Terry Jacks -Bell -u 53 Chameleon (2:50) Herbie Hancock -Columbia 6 8 Mockingbird (3:45) 9 41 Star Baby (2:37) 54 51 57 56 Carly Simon & James Taylor- Elektra 54 Guess Who -RCA 11 9 Oh My My (3:39) 8 Payback (3:30) 40 36 Ringo Starr -Apple 46 55 James Brown-Polydor 9 10 The Lord's Prayer (2:59) 12 74 (3:37) 49 62 59 59 Sister Janet Mead &M N 56 Sundown -A Gordon Lightfoot- Reprise 15 11 I'll Have to Say I Love You in a Song (2:30) 14 a Hero (3:25) 74 57 44 58 Jim Croce- ABC /Dunhill -U 57 Billy Don't Be Bo Donaldson & the Heywoods-ABC /Dunhill 22 12 Come and Get Your Love (3:30) 13 with the Devil (3:32) 68 64 53 51 Redbone 47 58 Dance -Epic Cozy Powell- Chrysalis 12 13 Eres Tu (Touch the Wind) (3:12) 16 Love That Made Me Laugh (3:23) 71 49 66 52 Mocedades -a 59 The Same -Tara Bill Withers- Sussex 20 14 Tubular Bells (3:18) 10 60 at End of the Line (2:45) 61 55 58 65 Mike Virgin 63 Standing the Oldfield- Lobo Tree 8 15 Dark Lady (3:26) 17 -Big Love Me (Let Me Know) (3:12) 51 61 68 68 Cher -MCA - dl 61 If You Olivia Newton- John -MCA 13 16 Jet (2:48) 15 6C 62 One Hell of a Woman (2:52) 58 53 64 69 Paul McCartney & Wings -Apple Mac Davis -Columbia 16 17 Dancing Machine (2:29) 11 63 Let's Get Married (3:16) 62 60 60 63 Jackson Five- Motown - Al Green -Hi 18 The Entertainer (2:57) 19 25 If It Feels Good Do It (2:48) 72 59 55 60 Marvin Hamlisch - N 64 -MCA Ian Lloyd and the Stories -Kama Sutra 18 19 A Very Special Love Song (2:44) 23 Charlie Rich-Epic 73 65 I'm in Love (2:48) 57 58 69 62 Aretha Franklin 17 20 The Show Must Go On (3:29) 18 -Atlantic Three Dog Night- ABC /Dunhill 65 66 Werewolf (3:30) 66 68 62 64 21 21 Lookin' for a Love (2:37) 21 Five Man Electrical Band- Polydor Bobby Womack- United Artists 66 67 Rock Around the Clock (2:08) 60 65 65 66 23 22 I've Been Searching So Long (4:19) 22 Bill Haley-MCA Chicago -Columbia 52 68 Happiness Is Me and You (3:06) 65 54 72 72 24 23 Piano Man (4:30) 25 Gilbert O'Sullivan -MAM Billy Joel- Columbia 55 69 Daybreak (3:03) 63 71 67 61 19 24 Keep on Singing (3:03) 24 Nillson-RCA Helen Reddy -Capitol 70 Put a Little Love Away (3:10) 53 66 73 26 25 Just Don't Want to Be Lonely (3:31) 20 Emotions -Stax Main Ingredient -RCA 70 71 She's Gone (3:24) 75 69 61 67 28 26 Spiders á Snakes (3:03) 28 Daryl Hall & John Oates -Atlantic Jim Stafford -MGM 42 72 Love's Theme (3:30) 59 75 70 27 27 Let It Ride (3:33) 26 Love Unlimited Orchestra -20th Century Bachman -Turner Overdrive- Mercury 72 73 Mighty Love (3:14) 67 74 71 71 29 28 I Won't Last a Day Without You (3:47) 29 Spinners -Atlantic Carpenters -A &M 75 74 Your Cash Ain't Nothing but Trash (3:10) 67 75 75 32 29 Don't You Worry 'Bout a Thing (3:40) 30 69 Stevie Wonder -Tamla Steve Miller Band -Capitol 14 30 Rock On (3:13) 27 - 75 Another Park, Another Sunday (3:39) 57 David Essex -Columbia Doobie Brothers - Warner Brothers 30 31 Midnight at the Oasis (3:36) 32 Maria Muldaur- Reprise Alphabetical list (with this week's over -all rank): Another Park, Another Sunday (75). 35 32 Band on the Run (5:09) 31 Band on the Run (32). Bennie and the Jets (3), The Best Thing That Ever Happened to Paul McCartney & Wings -Apple Me (5), Billy Don't Be a Hero (57), B000ie Down (36), Chameleon (53), Come and Get 37 33 Thanks for Saving My Life (2:57) 33 Your Love (12), Dance with the Devil (58), Dancing Machine (17), Dark Lady (15), Day- Billy Paul -Phila. Int'l. break (69). Don't You Worry 'Bout a Thing (29). A Dream Goes on Forever (51), The 33 34 I'm a Train (3:16) 35 Entertainer (18). Eres Tu (Touch the Wind) (13), For the Love of Money (45), Happiness Is Me and You (68), Help Me Albert Hammond-Mums (39), Hooked on a Feeling (2), I Won't Last a Day With- out You (28), If It Feels 34 35 Tell Me a Lie (2:59) 43 Good Do It (64). If You Love Me (Let Me Know) (61), I'll Have to Sammi Jo -MGM South Say I Love You in a Song (11), I'm a Train (34), I'm in Love (65), I've Been Searching So Long (22). Jet (16), Jungle Boogie (48). Just Don't Want to (25). 31 36 Be Lonely Keep Boogie Down (3:30) 34 on Singing (24). Keep It in the Family (41), Kendricks Last Kiss (37), Let It Ride (27), Let's Get Eddie -Tamla Married (63), Loco -Motion (6), Lookin' for a Love (21), The Lord's Prayer (10), Love 40 37 Last Kiss (2:31) 37 Song (50), Love's Theme (72), Midnight at the Oasis (31). Mighty Love (73), Mocking- Wednesday -Sussex bird (8), My Girl Bill (42), My Mistake Was to Love You (52), My Sweet Lady (46), Oh 57 r1 38 The Streak (3:15) 40 My My (9). Oh Very Young (44). One Hell of a Woman (62), Payback (55), Piano Man Ray Stevens- Barnaby (23), Put a Little Love Away (70), Rock Around the Clock (67), Rock On (30), Rock 8 49 39 Help Me (3:22) 41 Roll Hootchie Koo (49), The Same Love That Made Me Laugh (59), Seasons in the Joni Mitchell -Asylum Sun (7), She's Gone (71), The Show Must Go On (20). Spiders 8 Snakes (26). Standing at the End of the Line (60). Star Baby (54), The 44 40 You Make Me Feel Brand New (4:45) 39 Streak (38), Sundown (56), Sunshine Stylistics -Avco (4). Tell Me a Lie (35). Thanks for Saving My Life (33), Touch a Hand, Make a Friend (43), TSOP (I), Tubular Bells (14), A Very Special Love Song (19), The 56 41 Keep It in the Family (3:25) Way We 38 Were (47), Werewolf (66), You Make Me Feel Brand New (40), Your Cash Ain't Nothing Leon Haywood -ABC /Dunhill but Trash (74). Broadcasting Apr 22 1974 48 that sold well. Usually, it was music Music like Wes Montgomery's Day in a Life or Bud Shank's Magical Mystery. These rec- ords sported endless Beatle or Bert Bacha- A new jazz age rach hits that pandered to chic tastes which couldn't "get next to" the originals. in the making Herbie Mann's latest work-eviscerated Brand of 70's has come to be versions of Rolling Stones' songs-is just accepted by top -40 programers, a tinkle above cocktail music. The musi- thanks to efforts of such artists cians who did not change their music as Coryell, Corea, Hancock, Cobham or remake pop tunes, but sought an audience honestly were hopelessly iso- Yesterday, jazz was a highly sophisti- lated on the musical left. They were so cated musical form, based on extended insularized that the artists-Ornette Cole- improvisation and structural experimenta- man, Yusef Lateef, Charles Mingus were tion and characterized by limited-if not prominent -expected little popular sup- minute -audience appeal. Its leaders port and didn't get it. were Charlie Parker, John Coltrane, Today, there are artists like Larry Charlie Byrd and Thelonius Monk. It was Coryell, Chick Corea, Herbie Hancock, an exclusive medium, in with a few, out Billy Cobham and Weather Report (a to the most. Top -40 programers were group) who are not afraid to be identi- as suspicious of it as they were of fied with a young audience they are sin- Leonard Bernstein and Van Cliburn. cerely pursuing without compromise. To Today, there's a new generation of that end, some of these artists are okay- jazzmen, playing a new brand of jazz - descendant less from the beatnik's jazz than from the rock revolution that has come to dominate American music. Its leaders are Chick Corea, Herbie Han- cock and even Deodato. And radio's top - 40 programers are playing it now, be- cause their audiences are demanding it. Keyboardist Herbie Hancock has an album that is an exceedingly large item in the black record market, Headhunters. Coryell And the single from that album, Chame- release al- leon, is beginning to cross over to pop ing the of singles from their cutting them down play. It comes on the BROADCASTING bums -even -and "Playlist" for the first time this week (see they are getting pop air play. opposite page). Chameleon joins several Musical ability has never been a big part of success in the youth market. other records such as Deodato's 2001 -a built -in hit from the successful film "Nobody ever said this was good music," which went begging for two years for an eminent rock -and -roller once said. Its power has its ability to speak to a suitable arrangement -and Manu Di- been the needs its audience. Rock has done bango's Soul Makossa as jazz hits of the of past year. As well, there has been a slew that well in the last 20 years and the of instrumental hits -once anathemas audience has rewarded it handsomely. of top 40 -in the last year that start with Rock benefited from its tight format. Edgar Winter's Frankenstein and Billy The strictures stripped away the extrane- Preston's Space Race and come right up ous, emphasized the organic and the to this week with the number -one record, basic. "Rock bears the same relationship TSOP by MFSB, and Mike Olfield's Tu- to jazz as pop art painting does to ab- as bular Bells (number 14 this week). stract expressionism," Newsday critic No is which is Bob Christgau puts it. one sure trend responsi- forever ble for the other. But it is clear that one The jazz guitarists seemed no longer needs a vocal track to make it frightened of being mistaken for big -time, in the world of pop. heavy rock and rollers. They never ex- There have always been types of jazz ploited their instruments, experimented only slightly with wah -wah pedals and fuzz tones, never used any volume. Larry Tracking the 'Playlist.' Fourteen bolts Coryell, for a number of years now, has stud the chart this week. New and been the great white hope of a jazz-rock notable is Jim Stafford's My Girl Bill, fusion actually happening. (Chicago- which comes on the chart at 42 in sometimes cited as the most popular its first week. Also among strong new practitioner of this form -owes more to entries are Herbie Hancock's Chame- Quincy Jones than Woody Herman, leon (53), beginning its crossover really.) Mr. Coryell has an accomplished from black- oriented station play to sense of melody and an inventiveness pop, and the Haywoods' Billy Don't that has been the envy of most rock per- Be a Hero (57). Only two records formers who know of him. He has al- break top 40 this week, Ray Stevens's ways performed within a rock context, The Streak (the unofficial front -runner albeit to small crowds. His new group, in the record industry's current fad) the 11th House, has released its first and Joni Mitchell's Help Me. Coming single, called Funky Waltz. on this week in the lower reaches There cannot be much talk about jazz - are Al Green's Let's Get Married (63), rock without mention of the Mahavishnu Olivia Newton John's It You Love Me Orchestra -a singular group that man- (Let Me Know) (61) and Stories' If It aged to bypass top -40 radio and still get Feels Good Do It (64). All are bolted. to its audience. The band was broken Broadcasting Apr 22 1974 49 up last year after four critically acclaimed best rock and roll. The most attentive profits above $25 million last year, is the albums. The band's drummer, Billy Cob- popular audience listens to rock -and biggest record operation connected with ham, now has gone out on his own and, these "new music" people have grown a broadcast company. The other two to facilitate the move, has a new single, up with that reality. This music is not major network organizations-both with Crosswind. rock musicians dabbling in other forms. record -manufacturing associates smaller There are no claims that either Mr. It is the candid pursuit of a broad au- than CBS's-are joining in the NAB at- Coryell or Mr. Cobham yet have hit dience that at this early juncture seems tack. NBC's Washington vice president, records with these two tracks. The point willing to listen -even if it has deferred Peter Kenney, last week called the CBS is they are releasing them at lengths that final judgment. position "short sighted." The new royalty are acceptable to programers for the first provision has larger implications than time in memory and their record com- are immediately apparent, he said. "This panies are backing them with promotion- Suddenly a break thing can extend a tax or levy into all al efforts. Herbie Hancock's Headhunters sorts of other broadcast functions." was just certified gold for its million dol- in united front The provision would impose a licens- lars -plus worth of sales. ing fee of 2% of net revenues on radio The rock audience has been softened against royalties and television stations for the playing up over these past years by, first, rock's of recorded music. Stations using little fashion of going toward longer live per- on use of records music of that type would pay according formances and extended improvisation. to a lower scale to be established by the (Top 40 programers have wisely stayed CBS -with its record division register of copyrights -under a formula away from this type of rock not only for standing to gain more than O &O's that would be left to him. Proceeds would format reasons but also because their would pay -opts out of NAB fight be split between the record manufactur- instincts told them that their audiences ers and performers. would not go for the middlebrow sub- The coalition that the National Associa- This royalty fund for record manu- terfuge of borrowing from classical music tion of Broadcasters is mounting to op- facturers and performers would be an and jazz trappings, elevated by ig- pose legislation requiring broadcasters addition to royalties already paid by norant, cliquish fans.) Secondly, au- to pay royalties to record manufacturers broadcasters to composers and publishers diences are warming up as never before and performers began to show strains at of all the copyrighted music used on the to instrumental records, perhaps for their the seams last week. CBS is saying it air. Those fees, individually negotiated, novelty. The tracks into program direc- will not participate in the NAB cam- are collected by the performing- rights tors offices have been well greased for paign to kill the new recording- rights pro- societies, the American Society of Com- jazz's entrance. vision in the over -all copyright bill that posers. Authors and Publishers, Broad- This "new music," as some are term- has been reported by the Senate Copy- cast Music Inc. and SESAC. ing this current jazz generation, owes right Subcommittee (BROADCASTING, April ABC last week was circulating a more to jazz than rock (unlike Chicago 15, 8)-. memo written by its Washington coun- and Traffic for whom it is the other way The CBS/ Records Group, which had sel, McKenna, Wilkinson & Kittner, to around). It is vital and intense, like the revenues of more than $350 million and all clients warning that television stations were more vulnerable to the recording - rights provision than had been generally thought. "To the extent that a television sta- tion ever broadcast a phonograph rec- ord," said the memo, "it would have to take this fee payment into acount and make its peace under the legislation by the strength of agreeing to pay some fraction of the 2% fee. "Gibraltar' yet "For example, the playing of a phono- graph record during a football game being televised would probably be enough uniquely mobile to require that some payment be made." Beyond that, said the law firm, there and flexible. would be the probability that fees for The Quick -Set Gibraltar Balanced recorded music would be "hidden" in Pedestal offers everything you want for the purchase price of TV programing. strength, quiet mobility and unlimited The law firm also said that cable tele- versatility. vision systems using background music 125 -pound camera capacity behind time -and -weather or wire-serv- Floating 4 -inch column Height range from 36 to 56 inches ice reports might also be liable. Steering wheel with brake for steering The CBS /Record Group's $350 mil- or raising and lowering lion in revenues and $25 million in prof- Glides through 32 -inch its in 1973 were far ahead of the $106 doorways million in revenues and $2.3 million in 6 -inch casters have cable guards profits reported by the ABC record Rubber timing belt drive to division in the same year, RCA does not casters for silent operation break out its record -division revenues and Crab and tricycle steering earnings, but both are believed to be well under CBS's. Committee staff members were saying that the NAB is going to have to face its own arguments for the liability of cable Gibraltar Cradle Head has "Quick -On" plate and systems for royalty payments to broad- is available with one or two handle operation. casters for the programs it retransmits. "If the creative people in television de- QUICK -SET -A send for serve reimbursement for their work, it'll free catalog be hard for them to deny that musicians 3650 Woodhead Drive Northbrook, Illinois 60062 don't deserve the same for theirs," one 312/498 -0700 said. Broadcasting Apr 22 1974 50 It's time for the telling The story of UHF, that is - as it stands in 1974, ten years after the Congress passed a law directing that all television sets be equipped to receive the ultra high frequencies. That's the task we'll take on in the May 27 issue. Our object: to cram the story of one medium's lifetime into one issue's special report. It will be a story of success and failure, of hopes high and hopes dashed, and-most of all - the story of those hardy survivors who damned the odds to make a medium. It's time to tell your story, too. You belong in BroadcastingciMay27 more than 10 years old. Few other bands Breaking In could rock through such a emotionally Programing charged subject without a pompous or Come Monday -Jimmy Buffett (ABC) preaching tone. Among stations won over Jimmy Buffett has simmered down since last week: xJOY(AM) Stockton, Calif.; Legal buglers his first single, Why Don't We Get Drunk KNUS(AM) Dallas; KRSP(AM) Salt Lake and Screw ?, which was confined to the City; wLCY(AM) Tampa -St. Petersburg, at CBS sound jukebox. A relative unknown living in Fla. and wtsL(AM) Buffalo. Key West, Fla., Mr. Buffett surfaced this charge, retreat month as a balladier with his second LP, Extras. The following new releases, Living and Dying in 3/ Time. Come listed Network says it will appeal setback alphabetically by title, are making a Monday, from that album, is a slow, in plagiarism suit by 'Paladin', mark in BROADCASTING'S "Playlist" re- strumming message of a announces 'Hillbillies' settlement longing from rock porting below the first 75: star on the road looking forward to get- CBS Inc. said last week ting together with his girlfriend "come THE AIR THAT I BREATHE, Hollies it would appeal Monday." (Epic). a federal ruling that CBS -TV had plagiar- ized the idea of its Have Gun, Will It's a far cry from Mr. Buffett's first ALL IN LOVE IS FAIR, Barbra Streisand album, also on ABC, entitled A White (Columbia). Travel network series from a Rhode Is- land mechanic. Sport Coat and a Pink Crustacean. The HEAVENLY, Temptations (Gordy). writer is now a In addition, CBS earlier last week dis- /singer practitioner of I AM WHAT I AM, Lois Fletcher (Play- closed it had made a large but unspecified songs of restlessness, yearning and intro- boy). spective self -pity about having to travel cash payment to one of its employes to IF YOU WANT TO so much to be a musician. GET TO HEAVEN, Ozark get him to drop a $15- million court action Mountain Daredevils (A M). Among the some 30 stations playing & charging the network with pirating his Come Monday are KELP(AM) El Paso; IT ONLY HURTS WHEN I TRY TO SMILE, concept for the show that eventually WAKY(AM) Louisville, Ky.; KJOY(AM) Dawn (Bell). became The Beverly Hillbillies. Stockton, Calif., and WKY(AM) Oklahoma LOVING YOU, Johnny Nash (Epic). In the Have Gun, Will Travel case, City. MIGHT JUST TAKE YOUR LIFE, Deep Jacob Hagopian, magistrate for the U.S. Purple (Warner Brothers). District Court, Providence, R.I., ordered Rikki Don't Lose That Number-Steely (ABC MIGHTY MIGHTY, Earth Wind & Fire CBS Inc., the Capital Cities Communica- Dan /Dunhill) Maybe the music tions and CBS Inc. isn't as as (Columbia). films to pay "the good it used to be, as so many proceeds of their wrong" say. But bands such as this one give fans NO CHARGE, Melba Montgomery (Elek- to Victor De heart. They are tra). Costa, a 65- year -old mechanic and for- intelligent and a com- mer rodeo entertainer. Magistrate mercial success. TRAVELING BOY, Art Garfunkel (Co- Hago- lumbia). pian said the defendants had infringed on My Old School, Dan's last single, was Mr. YOU WON'T SEE ME, Anne De Costa's common -law service mark perhaps the most insightful and easily Murray (the identifiable song the (Capitol). "Have Gun, Will Travel" calling on school experience card, which had not been copyrighted or since Chuck Berry's School Days, now (I'M A) YOYO MAN, Rick Cunha (GRC) registered) and had engaged in unfair competition (Mr. De Costa's apearances at a number of rodeos and horse shows in the 1940's and 1950's as Paladin, a The cost of preventing picture character like the one Richard Boone played in the series, were allegedly cut distortion is now affordable. short by the show's success). Would you believe under $3,000? Knight Edwards, CBS's attorney in Providence, said the network would take is a new type of time base corrector, Signal Master totally its appeal to the U.S. Court of Appeals a totally new engineering concept. Originally developed by us for the First Circuit in Boston. for our own cable systems, we guarantee this little jewel works. Capital Cities' involvement in the case Eliminates jitters and flagging. Or well replace the entire unit. arises out of its ownership of the CBS -TV at no cost to you, within the first year. Any year thereafter, we'll affiliate in Providence during the period replace the unit for $50. That's how sure we are of the quality, of the show's run. And CBS Films Inc. the type of signal you'll get, the lack of maintenance. was the network's syndication arm until spun off into Viacom International. Best of all, our price gets the cost of a good picture into Have Gun, Will Travel was a Saturday - anyone's budget: just $2950.00 F.O.B. Wichita, Kansas. (Not too night staple on CBS from 1957 to 1964 shabby when the Industry average is 3 times as high.) and, according to trial testimony, grossed $14 million for the network. But Alan T. Dworkin, one of the attorneys for Mr. De Costa, said that figure doesn't take into account the show's syndication reve- nues in the 1960's and the 1970's, which would add more millions to the total. If CBS loses on appeal, Mr. Dworkin said, the matter of how much money in dam- ages should go to Mr, De Costa would be determined by a master, an officer of the federal court, who would sift through the financial data to arrive at an equitable amount. Mr. Dworkin said his client could end up with a seven -figure settle- Eighteen years of Broadcast and Cable ment. TV experience. Box 333 / Wichita, Kansas 67201 In the Beverly Hillbillies case, it was disclosed that on Jan. 21, 1974, a "stipu- See Signal Maxtor and the entire KSH lino at Booth s523, lation of discontinuance" was filed jointly at the NCTA. by CBS and by Hamilton Morgen in the county clerk's office in New York county. Mr. Morgen, 54, a CBS employe for Broadcasting Apr 22 1970 52 more than 20 years, had sued the net- WGAE, apparently with the acquiescence work back in 1965 for $15 million in of WGAW officers. Mobil to up its ante damages, charging that CBS appropriated The two writers' guilds were formed in an idea he submitted under the title 1954 from the three existing unions: TV for PBS programing Country Cousins and turned it into The Writers, Screen Writers and Radio Writ- Four series to get backing in fall Beverly Hillbillies, which a enjoyed suc- ers, all affiliated with the Authors League in funding million; cessful nine -year run on the of $1.6 network of America. The WGA national council company also says it is scouting (September 1962 to September 1971). meets twice a year, and is composed of for good commercial properties One of the conditions of the January each guild's officers, executive director out -of-court settlement is that no pub- and counsel. An action taken by the licity be given to any of the details, but council must be approved by the boards The Mobil Co. is increasing its sup- Mr. Morgen was quoted as saying: "An of each of the two guilds before becom- port for Public Broadcasting Service pro- agreement was by cash payment." made ing effective. graming next year by about $1 million, One report said the settlement reached The writers' current contract with TV Mobil "well sources said last week ( "Closed into six figures." Mr. Morgen also and screen studios was signed last June, Circuit," March 18). The company will implied that at CBS got back him by de- after a 16 -week strike, and expires in expand PBS program underwriting to moting him from TV cameraman to his 1977. $1.6 million next year to include half present job at the network, which he said Should sentiment for a single writers' sponsorship of two 13 -week BBC series, mainly involves "racking up film." CBS union founder on the rivalries of WGAE had no comment. and full underwriting of a Mobil -con- and WGAW, the proposal is expected to ceived 13 -week series on the story of be submitted to the WGAW annual mem- American sports, The Way It Was. bership meeting May 16 in Los Angeles, Mobil will also continue to contribute where sentiment is said to be extremely half the funding for Masterpiece Theatre, Unions make moves strong in its favor. which it has helped to support for three Talk of merger between SAG and years. That series has been renewed for toward togetherness AFTRA stems from a SAG meeting in next year for 39 weeks plus reruns. Two WGAW steps up its putsch Denver last year that called for parity in British series co- sponsored by Mobil and for single writers' guild; wages and other practices between the the National Endowment for the Hu- SAG -AFTRA merger talk revived two unions. Committees from both orga- manities are The Ascent of Man, a scien- nizations have been meeting on the sub- tific examination of the history of the There's merger talk in the air in Holly- ject and, according to Joyce Gordon, species, and Classic Theater, a repertoire wood. Western TV and screen writers SAG third vice president, the movement of great European drama including are talking one big union and the subject toward merger is being carefully moni- Ibsen's "Hedda Gabler," and Shake- is scheduled to be brought up at the April tored. More than 25% of actors and ac- speare's "Macbeth." 23 -24 Los Angeles meeting of the na- tresses, Miss Gordon noted, are members Mobil sources denied any connection tional council of the Writers Guild. And of both unions. between the company's stepped -up PBS there's renewed talk of a combination between the Screen Actors Guild and the American Federation of Television and Radio Artists. The call for a single writers' union was voiced by the board of the Writers Guild of America-West two weeks ago. WGAW is considered the dominant group in the plusses have it membership; it has 3,000 members. The companion WGA -East has about 1,500 members, mostly, it is said, newswriters. In a packet of material sent to WGAW 1.74.11. members, President John Furia Jr. in- cluded a copy of a letter of April 3 he had sent to John Merriman, WGAE pres- ident, reporting that he intended to revive the merger idea at the national council meeting. Mr. Furia noted that 90% of ... with AMPRO's totally new dual, stereo and mono consoles! Everything the competition has writers' employment, excluding newswrit- Model AC-10 -S ing, is centered in the West; that WGAE 10 Channel PLUS: stereo Audio Etched and filled front panels for permanent, had declined to cooperate in a study of Console merger called for by the national council $3,695. readable panel markings. last year; that WGAE had refused for 13 4 switchable mic or high -level inputs on all years to include its members in the "de- faders for superior flexibility. monstrably" better WGAW pension plan; 4 muting relays with Programming Board for and that WGAE's disinclination to go feedback -free origination from 4 locations. along with WGAW's purported militancy PLUS shielded PC board mixing bus to eliminate in labor negotiations had cost WGAE maintenance problems, 104 dB Mic to Program representation of NBC's newswriters in output and much, much more. 9 standard consoles New York to the National Association of -dual, mono and stereo-6, 8 and 10 channel - Broadcast Employes and Technicians and priced from $895 to $3,695. Economy 4 channel of that network's Washington newswriters mono and stereo boards available too. to AFTRA. AMPRO also manufactures a complete line of The bundle of material also included Automatic Tape Cartridge Recorder /Reproducers complaints by WGAE officials that it was and Multi- Cartridge units. Call or write Alex Meyer sometimes bypassed or ordered to follow today for details. tactics and strategies enunciated by WGAW officials during the writers strike AMPRO CORPORATION last year, despite its objections. WGAE 2220 Maplewood Ave., Willow Grove, Pa. 19090 (215) 657 -3100 also objected, among other things, that Professional Equipment for Broadcasting Professionals WGAW members residing in the East have not switched their membership to Broadcasting Apr 22 1974 53 spending and its alleged rejection by the public television include Exxon, under- tion of its extension by the [PBS] boards networks (BROADCASTING, April 15, writers for the Theater In America series, prior to the conclusion of fiscal year March 18, 25). "We're putting our money and Atlantic -Richfield, which has spoken 1975." in public TV because it's terrific and we for the PBS bicentennial- celebrating The cooperative, which would affect have good things to put in it. It has noth- series, The Adams Family. most of the programing now carried on ing to do with the networks," a source the PBS interconnection, will enable in- told BROADCASTING. Increased PBS fund- dividual stations to purchase national pro- ing comes from Mobil's public affairs grams with their own funds, augmented budget and will not affect the company's Program cooperative by money placed in a national trust by commercial TV till, he said. gets another boost the Ford Foundation and the Corpora- In fact, Mobil is earnestly scouting tion for Public Broadcasting, each of for network prime -time specials to spon- Passage of PBS plan all but which will contribute $4.5 million during sor in the fall, the source reported. "We assured as executive the first year of operation. (The CPB al- want prime time specials -super televi- committee votes approval location was formally approved by the sion," he said. All networks are being corporation's board of directors in Wash- considered, he added. Mobil's last net- Public broadcasting's plan to establish a ington last week.) work special was The Catholics, drama national program cooperative for inter- As presently planned, 75% of the on CBS earlier this season. ested stations has been formally endorsed funding for a particular program would Mobil has been one of the largest oil by the Public Broadcasting Service's ex- come from the national trust and 25% company spenders in public television, ecutive committee, thus making imple- from those stations purchasing the show. pitching in about $5 million since 1971, mentation of the ambitious proposal all Per -program costs to the stations will be a source said. Contracts generally formed but a fait accompli. determined after a series of bidding on a two -year basis show Mobil's previ- Still needed, according to PBS sources, rounds, to be completed by mid -May, ous annual contribution to be in the is ratification by the PBS boards of in which all PBS -affiliated stations will neighborhood of $700,000 per year, directors and 75% of the PBS station participate. The cost to the individual sources estimated. Mobil underwrote part membership, but the proposal is expected station will depend on the number of of the PBS theater series, War and Peace, to pass easily, in light of the overwhelm- stations wishing to purchase and carry a and provided funds for wNET /Channel ing station support it has attracted. (Dur- particular program. I3's fund -raising appeal which provided ing a series of nine meetings held by the Final plans for the cooperative will be the rerun of the Forsyte Saga series, jok- stations and PBS representatives two firmed at a joint meeting of station pro- ingly called the "Forsyte Sagathon." weeks ago, not a single dissenting note graming, public information and develop- The company paid for parent -child was cast by any station representative.) ment officials at the Washington Hilton comic book- styled guides to the PBS Formal approvals from the stations and hotel June 23 -28. series, Sesame Street, and directly under- board members were being wired into In a related action, the CPB board wrote part of the children's series, The PBS last week. two weeks ago voted to continue its fi- Electric Company. "We're behind public In approving the co -op plan, the execu- nancial assistance to four PTV programs: television 1,000 percent," Mobil said. tive committee stated that the procedure interface, Nova, Theater in America and Other oil companies contributing to will be "subject to review and considera- the new Children's Television Workshop health series, which is as yet untitled. The actual amount of the grants will de- pend on the outcome of the cooperative bidding since the degree of station sup- port those programs attract will greatly influence their additional funding needs, a CPB spokesman said. Program Briefs Starling big. First projects of still un- named TV production company created and financed by United Artists Corp. ^`v (BROADCASTING, April 8) are said to be two motion pictures made for TV and ; based on "Ha- 10 two -hour programs Not with Fidelipac's waii," motion picture taken from James new easy to use Automatic Michener novel. UA has been out of TV - Tape Cartridge alignment aids! Keep production for almost decade. your cart equipment in perfect working order with: Star Fidelipac's 350 STA Alignment Cartridge Meeting Emmy. Four Entertain- ment, Los Angeles, is offering 30- minute Fidelipac's STF and 350 Wow Flutter Cartridge special on barter basis for airing prior to Fidelipac's Head Insertion Gage Emmy ceremonies May 28, on NBC. Fidelipac's Height Gage Aligning Program, TV's Emmy Awards: Winners, Each one available individually or combined in a Your Losers and Why, stars David Sheehan, money saving kit with bonus booklet, ALIGNING YOUR Cartridge entertainment editor of CBS-owned CARTRIDGE SYSTEM. System KNxT(TV) Los Angeles, interviewing stars Available through your Fidelipac Distributor. Order and showing film clips. them now so you'll be broadcasting the perfect cart sound your listeners deserve. Residual slide. Writers Guild of Ameri- ca, West, reported residual payments up for two months of 1974, with TV up 5.62% and films-to -TV up 21.3 %. But, in February, TV was up minor 0.47 %; FIDELIPAC° films -to -TV dropped 1.58 %. For two 3 Olney Avenue, Cherry Hill, N.J. 08034 months of year, TV payments totaled (609) 424 -1234 r` $992,476 and films -to-TV payments $160,630. For same period last year Fidelipac is a registered trademark ci TelePro In stries Incorporated figures were $939,736 and $132,461. Broadcasting Apr 22 1974 54 Initial clearances. Program Syndication country thanking us," she said. "They of law she was stripped naked, so to Services Inc., New York, reports that its went back to their doctors for the first speak, bared her soul, bared all the inti- one -hour contemporary rock -and -roll time in five years, ten years..." mate details and yet the man is going to music special, Lady Love In: Night and One Life To Live has dealt with such be let go, and this happens all too often." Day has been cleared in 11 markets, in- issues as venereal disease, drug addiction, CBS -TV will pre -empt two of its own cluding WABC -TV New York, KABC -TV abortion and frigidity. Secret Storm had soaps, The Guiding Light and the Edge Los Angeles, wcAU -TV Philadelphia, WBZ- been working over "artificial insemina- of Night for Magazine. Fred Silverman, TV Boston and WSB-TV Atlanta. tion, and Catholic priests getting mar- CBS vice president, programs, predicts On and on and on. MCA TV reports ried," Mr. Kuralt observes. An interview the new show will be a success, and will The Munsters, half -hour TV series in with another writer, Bill Bell, of CBS's most likely be aired "once every four -to- syndication since 1966, has been renewed The Young and the Restless, details that six weeks beginning in the fall." The for its 23d run on wPtx New York; its program's treatment of rape "by a polite program would float through the sched- 13th showing on KDNL -TV St. Louis and and personable young man, and what ule, pre -empting various soap operas and its ninth cycle on KTXL Sacramento, happens later, after they catch and try game shows. "I hope it will produce a Calif. Series, consisting of 70 episodes, to convict the rapist." Mr. Bell explains re-appraisal of daytime television," Mr. has been sold in 128 markets. that "I think it's going to hit a lot of Silverman said. "Anything that breaks people between the eyes in a court the mold is good." Sales climb. Worldvision Enterprises, ... New York, has completed 13 additional sales on its Mod Squad TV series, raising total number of markets sold to 57. New station buyers include wpvt -Tv Phila- delphia and wTTV Bloomington, Ind. CBS discovers soaps in `Magazine' opener DIAL US! CBS News is staying close to home with its first episode of Magazine, 60 Minutes' 100 108 daytime cousin that premieres May 2 FM 88 if 92 96 104 (BROADCASTING, April 15). Of greatest intramural interest is its 20- minute look behind the scenes of TV's daytime serials. Soap operas are very profitable to the networks, observes correspondent Charles Kuralt. "A half -hour show in the evening AM 55 60 70 80 90 100 102 104 may cost $100,000 to produce. A soap opera costs an average of only $15,000 per half -hour. What a soap brings in, in commercial fees, is secret, but it generally runs around $60,000 for each broadcast. So the biggest profits may be in the day- time and the greatest pressure to make FOR MONEY money is on the soaps." (Music to your ears) Part of the pressure is seen in Mr. Kurait's tour of the set of CBS's Love of Life, into its approximately 6,000th epi- Searching for radio facility financing? Stop here. sode, and directed for 22 years by Larry You'll like our format. Auerbach. Mr. Auerbach cuts costs by It's a pleasant combination of expertise, an using a rehearsal hall -at $20 per hour- easy -to -live -with extended payment plan and as much as possible before moving to a ... set -$1,000 per hour fully manned. our ever -popular "No Equity Kicker " feature. We're professionals in broadcast financing. Top soap opera writers, like Secret Storm's Gillian Houghton, "make more We've been financing broadcasting facilities since than a decent living, $100,000 a year 1959. Accordingly, with all due modesty, we've and up," the program reveals. Miss become quite good at it. If you need $100,000 or Houghton tells Mr. Kuralt of the prog- more to finance a radio facility, phone us collect at ress made in the soaps' content over the (317) 638 -1331 and ask Alan Jones to explain years: "When I began, we weren't allow- our individualized flexible financing, new com- ed to write about an affair; it had to be petitive rates and confidential analysis of your a one -night stand ... and now, we really financing needs. deal with very controversial subjects ... we kicked around the thought of incest, and we discarded it because we didn't feel it fit into the story, but not because it's incest.. " Secret Storm left the air Fñrsimark Financial after nearly 20 years, "partly because it Firstmark Financial Corporation was too in to playing late the afternoon Communications Finance Division hold its audience," Mr. Kuralt states. 110 E. Washington Street Another soap opera writer, Agnes _Indianapolis, Indiana 46204 Nixon of ABC -TV's One Life to Live, (317) 638 -1331 complains about the "putdown of soap operas." Ms. Nixon hails the writing she has done on the Pap smear test for uterine cancer in women. "When we did this we got letters from women all over the Broadcasting Apr 22 1974 55 Justice Blackmun made his observation less all nonconstitutional issues are re- Broadcast Journalism.4 as to what the First Amendment was solved. Chief Justice Warren E. Burger designed to protect. And Justice William and Justices Byron White and Potter Rehnquist, in response to a comment Stewart all mentioned the existence of Broadcasting's about the ability of news media to block "nonconstitutional issues." And the chief out the views of others, said, "The only justice noted that if the case is tried, the fairness doctrine entity the First Amendment is directed Herald "might win." And that would no against is the government; the Miami end the matter. gets mention Herald can chill anybody it wants to." in `Herald' Justice Thurgood Marshall said that if arguments newspapers are required to publish what Rivera chafes as Supreme Court hears debate on they do not want to publish, "that is gov- ABC cuts scene similar law, which looks unlikely ernment control." And he asked whether to survive, for press in Florida a law that required newspapers to pub- of his smoking lish whatever material a politician de- marijuana legally About half way through Professor Jerome scribed as "debate" would be constitu- A. Barron's presentation in the Supreme tional. When Professor Barron expressed ABC -TV network viewers will not see Court on the Miami Herald case last doubt, Justice Marshall said, "That sure Geraldo Rivera smoking marijuana on week, Justice Harry A. Blackmun, who does a lot for that debate you're talking television, but viewers of ABC -owned had said nothing to that point, remarked, about." WABC -TV New York might. "For better or for worse, we have opted Justice William O. Douglas, who is an Mr. Rivera is the young host of the for a free press, not for free debate." absolutist on the question of the First new "Good -Night America" segments The comment seemed to reflect the Amendment, did not ask any questions. in ABC's late -night Wide World of view of a number of the other justices, But neither did he remain for the full Entertainment. He is also a newsman and and indicated that the cause of citizen ac- argument; he left part way through Pro- commentator on WABC -TV newscasts, and cess to the mass media was not likely to fessor Barron's presentation. an around -town personality. What the be advanced by the case of the Miami The questioning of Professor Barron network denied him -the airing of a two - Herald vs. Pat L. Tornillo. provided the Herald's attorney, Dan minute film of his smoking marijuana At issue was a 1913 Florida statute Paul, with a favorable climate in which under hospital supervision as part of that requires newspapers to publish re- to present his rebuttal. He disputed Pro- Thursday's (April 25) "Good -Night plies of political candidates whom they fessor Barron's contention that there are America" pro and con discussion of the attack during elections. Mr. Tornillo, a "competing First Amendment interests" weed- wABC -TV may give him. In fact, candidate for the state legislature in 1972, -those of the press and those of the Mr. Rivera hopes to broadcast the smok- was attacked twice by the Herald and was citizens seeking access. "There is not a ing segment during his local station news turned down twice when, citing the 1913 First Amendment right to use the press," time the night of the marijuana mini - law, he asked his reply be published. he said. "There is no First Amendment documentary as a commentary on ABC But the one -hour argument provided right to be interviewed.... To force an network's "censorship." no clue as to what effect, if any, the case editor to print what in his judgment he Mr. Rivera's smoking engagement was is likely to have on the rights and ob- does not want to print or feels is untrue filmed at the Bellevue -New York Uni- ligations of broadcasters, for whom a is a clear violation of the First Amend- versity Medical Center as a two -minute right -of-reply requirement is not a possi- ment." preview for the April 25 marijuana seg- bility but a reality. To communications attorneys who ment. The preview was to be aired April The Florida law had been invoked heard the argument, the wonder of it was 3 during the first "Good -Night America" only once before, in 1972, and unsuc- that broadcasting was not mentioned - program, which featured discussions on cessfully. And a state court dismissed not by the opposing lawyers or by the prostitution, an interview with rock singer the Tornillo suit on the ground that it justices. Broadcasters who had supported Maggie Bell and interviews with the jet- violated the First and Fourteenth amend- the Herald in friend -of- the -court briefs setters in Mexico. ABC network execu- ments. But the state supreme court held are fearful that the high court might, in tives barred Mr. Rivera from being seen that the law was constitutional, that it deciding the case, somehow reaffirm the getting stoned on TV -no matter how enhanced the right of expression. constitutionality of the fairness doctrine, legal the act-because of his possible in- Now, the case is before the Supreme which it upheld five years ago. fluence on potential smokers. The net- Court, on appeal by the Herald, with a Professor Barron might have been ex- work furthermore demanded an opponent score of news organizations, columnists pected to cite the experience of broad- of prostitution, a priest and officer of and broadcast industry representatives on casting as proof that the government Morality in Media, be shown denouncing its side in friend -of -court briefs. Profes- has not always drawn back from regu- prostitution. Mr. Rivera's discussion of sor Barron, a leading exponent of the lating the news media. the subject, the network maintained, view that the First Amendment entitles And Mr. Paul might have countered tended to encourage it. the public to expression through the that broadcasting is different -that the "We'll let him do the marijuana show, media, was making his points before the limitation of spectrum space justifies the but the guy who's going be the stonee court that could write them into law. difference in treatment, as the Supreme will not be Rivera," an ABC source said. But the comments and questions-if Court contended in 1969. Instead, Mr. Rivera and "Good -Night indicative of the justices' thinking -could But broadcasting -and the equal -time America" producer Marty Burman pro- not have been encouraging to the George law and the fairness doctrine obliga- cured two volunteers to smoke the stuff Washington University Law School pro- tions- seemed almost not to exist so far on television. Analysis and a debate from fessor. as the argument was concerned, particu- legal and medical minds follow the ex- Professor Barron argued that although larly when Mr. Paul said it is not the periment. the Herald and its supporters had con- courts' job to rewrite the First Amend- Mr. Rivera condemns the network's tended that the state law would inhibit ment, and when the justices indicated action as "censorship." "ABC construes or censor the press, "the paradox" is that concern about government regulation of these things in the most conservative "the only person censored is Pat Tor - the press. way," he said. "CBS would never do nillo." And he said that although other For all of the deba'e on constitu- anything like this." Working for CBS, states have laws actually limiting the tional issues, remarks of several justices however, is not Mr. Rivera's goal. "In freedom of the media -he mentioned left open the possibility the court might many ways, ABC gives more freedom one barring use of a rape victim's name - not decide the case, but send it back to than the other networks," he said. "But the Florida law "adds to discussion." Florida for further proceedings. Although in the issue of censorship, they're abso- But some of the justices did not seem the Florida supreme court upheld the lutely the worst among the networks. persuaded that was sufficient to warrant law's constitutionality, the Herald was ABC is 10 years behind the others." a ruling that the law was consistent with never tried under it. The high court Av Westin, ABC News vice president the First Amendment. usually prefers not to decide cases un- for documentaries, said ABC retains the Broadcasting Apr 22 1974 56 right of review for the April 25 show, continued, "we will continue to insist which was taped last Wednesday (April Finance upon exercising-fully and responsibly - 17). "We adhere quite strictly to the our freedom to inform the American peo- fairness doctrine," he said. "The issue Remember the Columbia ple. We will continue to maintain the involves marijuana legislation, which has Broadcasting System? high professional standards that we have two or more sides and which is therefore set for ourselves. And we will resist every controversial." It's now been changed to CBS Inc. effort, direct or indirect, to hamper or by vote of its stockholders, who restrict us- confident that the faith the hear at annual meeting that finances American people have shown in our Journalism Briefs are on way to exceeding last year's news and public affairs broadcasting is Stockholders of the Columbia Broad- well placed." Advocate. Wlic -TV Pittsburgh got quick casting System Inc. overwhelmingly ap- The change in CBS's corporate name, response to editorial in which Vice Presi- proved a change of the corporate name proposed earlier (BROADCASTING, March dent and General Manager Leonard to CBS Inc. last Wednesday (April 17) 25), was expected to take effect within Swanson called on Congress to amend at an annual meeting distinguished by re- 36 hours. CBS's listing on the New York law to allow those on social security to ports of record sales and profits and Stock Exchange was to be relocated al- earn outside income without losing social forecasts of more to come. phabetically last Friday. The change re- security benefits. In matter of days station "We are in a strong position to achieve flected what Mr. Paley called both "rati- received over 5,300 signed petitions sup- our goal of outperforming last year," fication of the obvious," since few people ported wttc -TV's stand. Mr. Swanson pre- President Arthur R. Taylor said in a used the longer name anyway, and "a sented petitions to House Ways and division -by- division assessment after recognition of [the] broader range of Means Committee Chairman Wilbur Mills Chairman William S. Paley summarized activities" resulting from the company's (D -Ark.) and expressed hope signatures the all -time high marks set in 1973 and diversification into nonbroadcast fields. would be considered by committee as it in this year's first quarter (BROADCAST- The meeting was held at Atlanta-in deals with social security measures. ING, March 25, April 15). CBS, Mr. studios of WAGA -TV, a CBS-TV affiliate - Liaison. Five Florida affiliates of Na- Paley said, has been "exceptionally well in line with CBS's practice of moving its tional Public Radio are using NPR's positioned for future growth." annual sessions around the country. interconnection facilities to provide de- Mr. Taylor disclosed that for the first tailed coverage of Florida state legislature three months of this year the CBS/ General Instrument on rise proceedings. During evening hours (8- Broadcast Group's sales were up 13% 9:30 p.m. EDT) stations are linking to- from year -ago levels, largely due to "the in earnings, bullish on cable gether to provide 90 minutes of reporting exceptional performance" of the CBS -TV General Instrument Corp., New York, of legislative activities, divided into 30- network; the CBS -owned TV stations in- reported that revenues and net in- minute segments covering daily activities, creased their local market shares al- come for the full year and the fourth actualities and special documentaries, re- though their total sales were "slightly quarter ended last Feb. 28 rose sharply spectively. Program runs through May lower" than a year ago because of "the over the previous periods. Moses Sha- 31. Participating stations are WHRS(FM) erratic state of the market for station piro, board chairman, said sales in the Boynton Beach, WJCT -FM Jacksonville, advertising time "; the CBS -owned AM fourth quarter advanced to $111.777.155 wt,RN(FM) Miami, WPSU -RDA Tallahassee stations as a group improved their share from the previous year's $86.091,243, and WUSF -FM Tampa. and sales as well, while CBS -owned FM while net income grew to $2,440,414 stations "continued to develop new audi- from $1,529,389. Mr. Shapiro reported ences and advertiser support "; the CBS that sales of Jerrold Electronics Corp.. Radio Mystery Theater dramatic series the subsidiary supplying the cable TV Walters says networks has become fully sponsored and is draw- industry, rose substantially over the pre- take life out of news ing "substantially larger audiences" than vious year. He added that he did not the local shows it replaced: the CBS/ agree with critics who have expressed Too great a distinction is made between Records Group was up 22% in sales-and doubt about CATV's future. Mr. Sha- news and entertainment in television, ac- began to stem its "deterioration of profit piro called CATV "a young, dynamic cording to Barbara Walters, NBC's To- margins "; and sales of the CBS /Columbia and needed industry" and said its rate day regular. She thinks a mixture of Group and the CBS /Publishing Group of growth for many years "will be at entertainment and news produces ratings, were up 9% and 14% respectively. or close to the very too of the pyramid citing CBS's morning news and her own The stockholders were assured by for premier growth industries." network's First Tuesday as examples of Chairman Paley that CBS would not bow unsuccessful programs because they were to the "repeated attacks, largely by ad- too somber. She told an audience of the ministration spokesmen," that have beset Financial Briefs and Television Society and all Hollywood Radio "broadcast journalism the free inc. last week that it was the "snobbery" of press." Gaining. Wometco Enterprises re newsmen that kept the line so rigid be- "Our response to such attacks," he ported broadcasting operations had com- tween the two areas of TV broadcasting. said, "has been simply to continue to do fortable gains in revenues and pre-tax Miss Walters chided the networks for an outstanding job in newsgathering, re- income for 1973. Annual report puts at compartmentalization. She said that some porting and analysis fairly, as ob- 1973 broadcasting revenues $24.318: -as gain 1972's $22,271,000. time ago she proposed a special on the and as thoroughly as we know 000, 9.2% over jectively income was up 11.2 five living ex- and present first ladies and how -and to make certain that a wide Pre -tax %- $8.667,- they all agreed to participate. But, views among 000 in 1973, compared to $7,791.000 that spectrum of responsible were she said, NBC's news department said people on controversial events, issues and year before. Broadcast earnings pre-tax profits it was not a news program, and the personalities was presented." 18% of company's total; entertainment department said it was As a result, he said, "CBS News were 52 %. As reported earlier (BROAD- not an entertainment program, so the emerged from this trying year with all CASTING, Feb. 11), Wometco's over-all show, about which everyone was im- the respect that its audiences and other 1973 results were net income of $8 mil- pressed, was scrubbed. news organizations have long had for lion ($1.33 per share) on revenues of $135.1 million to previous She also defended the practice of it not only wholly intact but, I believe, compared Today regulars doing commercials on enhanced." year's net of $6.7 million ($1.12 per $111.2 million. that show. She recalled that 22 years ago It has long been CBS policy, Mr. Paley share) on revenues of when Today was originated, it was pri- said, "to make certain that the public is Restoration project. ABC Inc. has made marily an entertainment show and the protected from any kind of abuse of the $1 million loan to Historic Smithville cast was involved with the commercials. broadcast news media entrusted to us, Inns Inc., owner of restored Towne of Even when John Chancellor took over whether arising from inadequacies inside Smithville, N.J., and has one -year option from Dave Garroway, the practice con- or from pressures outside. to buy net assets of company for about tinued, she explained. "During the critical times ahead," he $7 million. Broadcasting Apr 22 1974 57 Week's worth of earnings reports from stocks on Broadcasting's index CURRENT AND CHANGE YEAR EARLIER Net Net Per Company Period /Ended Revenues Change Income Change Share Revenues Income Share Bartell Media Corp. year 12/31 33,150,000 + 3.6% 772.000 + 10.9% .34 32,013,000 696,000 .31 Media General 3 mo. 3/31 33,556,800 + 13.7% 1,795,531 - 11.5% .50 29,517,221 - 2,028,744 .56 Multimedia Inc. 3 mo. 3/31 12,601,426 + 12.4% 1.375.065 + 10.8% .31 11,211,925 1,241,193 .28 Post Corp. year 12/31 17,992,094 + 5.6% 2,031,454 + 13.9% 2.25 17,035,590 1,783,895 1.90 RCA Corp. 3 mo. 3/31 1,081,600,000 + 6.7% 34,800,000 - 16.5% .45 1,013,600,000 41,700,000 .54 Walt Disney Productions 6 mo. 3 /31 171,081,000 + 9.5% 15,097,000 - 2.2% .52 156,235,000 15,430,000 .53 Metromedia Inc. 3mo. 4/1 46,193,255 - 6.4% (753,786) (.12) 49,370,007 1,523,612 .23 Percentage change is too great to provide a meaningful figure. Broadcasting's index of 139 stocks allied with electronic media Approx. Total market Closing Closing shares capitali- Stock Wed. Wed. Net change % change 1974 P/E out zation symbol Exch. April 17 April 10 in week in week High Low ratio (000) (000) Broadcasting ABC ABC 25 23 3/4 * 1 1/4 + 5.26 28 3/8 21 5/8 9 16584 414.600 CAPITAL CITIES COMM. CCB 34 1/2 34 3/4 - 1/4 - .71 39 1/4 28 1/2 13 7,198 248,331 CBS CBS 36 35 1/2 + 1/2 + 1.40 36 25 11 28,092 1,011,312 CONCERT NETWORK* 3/8 3/8 .00 7/8 3/8 8 2.200 825 COX COX 15 5/8 16 1/4 - 5/8 - 3.84 19 3/8 15 9 5,831 91,109 FEDERATED MEDIA * ++ 5 3/4 5 3/4 .00 5 3/4 5 19 820 4,715 GROSS TELECASTING GGG 10 1/2 11 - 1/2 - 4.54 13 5/8 10 1/4 7 800 8,400 LIN LINB 4 7/8 4 5/8 + 1/4 + 5.40 6 3/4 4 5 2,296 11,193 MOONEY* MOON 3 2 7/8 + 1/8 + 4.34 3 5/8 2 1/4 8 385 1,155 PACIFIC E SOUTHERN PSOU 5 4 3/4 + 1/4 + 5.26 6 1/4 4 1/4 71 L.751 8,755 RAHALL RAHL 4 1/8 4 1/2 - 3/8 - 8.33 6 3 3/4 8 1.297 5,350 SCRIPPS -HOWARD SCRP 16 1/4 16 + 1/4 + 1.56 17 1/2 15 1/4 8 2.589 42O71 STARR SBG 7 1/2 7 1/4 + 1/4 + 3.44 9 6 3/4 6 1069 8,017 STORER SBK 13 3/8 14 3/4 - 1 3/8 - 9.32 17 3/8 13 6 4,751 63,544 TAFT TFB 19 3/8 18 1/4 + 1 1/8 * 6.16 23 3/8 16 1/2 7 4,219 81,743 WOODS COMM.* 3/4 3/4 .00 3/4 1/4 6 292 219 TOTAL 80,174 Broadcasting with other major interests 2.001.339 ADAMS- RUSSELL AAR A 2 1/2 2 3/4 - 1/4 - 9.09 2 1/2 2 7 1.259 3.147 AVCO AV N 6 3/4 6 1/4 a 1/2 + 8.00 8 7/8 6 1/8 6 11.481 77.496 A + BARTELL MEDIA BMC 1 1/2 1 3/8 1/8 + 9.09 2 3/8 1 1/8 4 2.257 3,385 JOHN BLAIR BJ N 6 1/8 6 1/4 - 1/8 - 2.00 7 1/2 5 5/8 5 2.403 14.718 CAMPTOWN INDUSTRIES* 0 3/8 3/8 .00 7/8 3/8 5 1.138 426 CHRIS -CRAFT CCN N 3 1/2 3 3/8 + 1/8 + 3.70 4 1/4 2 1/8 44 4,162 14,567 COMBINED COMM. CCA A 11 5/8 11 5/8 .00 13 9 5/8 8 3.274 38.060 COWLES CWL N 5 3/4 6 - 1/4 - 4.16 7 5 5/8 11 3.969 22,821 DUN E BRADSTREET DNB N 30 30 3/8 - 3/8 - 1.23 36 29 3/4 20 26.198 785,940 FAIRCHILD INO. ** FEN N 5 1/8 5 3/8 - 1/4 - 4.65 6 1/4 4 1/8 4,550 23,318 FUQUA FDA N 9 3/8 9 + 3/8 + 4.16 10 3/4 6 3/4 4 8,560 80.250 GENERAL TIRE GY N 15 3/4 15 3/8 + 3/8 + 2.43 18 1/4 13 4 21,515 338,861 GLOBETROTTER GLBTA O 3 7/8 3 5/8 + 1/4 + 6.89 4 3/4 3 3/8 5 2,759 10.691 GRAY COMMUN. 0 8 8 1/2 - 1/2 - 5.88 8 1/2 6 1/2 6 475 3.800 HARTE -HANKS HHN N 9 8 7/8 + 1/8 + 1.40 14 1/4 9 7 4.337 39.033 JEFFERSON -PILOT JP N 27 5/8 27 3/4 - 1/8 - .45 38 1/4 27 1/2 13 24,121 666,342 KAISER INDUSTRIES KI A 8 1/4 7 5/8 + 5/8 + 8.19 8 1/2 6 3/4 5 27.487 226.767 KANSAS STATE NET.* KSN 0 3 7/8 3 7/8 .00 3 7/8 3 1/4 7 1,741 6,746 KINGSTIP KTP A 4 1/2 4 3/4 - 1/4 5.26 6 3/4 4 1/4 5 1.154 5,193 LAMB * ++ P COMMUN. 1 1/4 1 1/4 .00 1 1/4 1 1/8 25 475 593 LEE ENTERPRISES LNT A 13 1/4 13 + 1/4 + 1.92 13 1/4 30 3/4 9 3.352 44.414 LIBERTY LC N 13 5/8 14 - 3/8 - 2.67 15 5/8 13 5/8 6 6.632 90,361 MCGRAW -HILL MHP N 8 3/4 8 1/2 + 1/4 + 2.94 9 6 8 23.486 205,502 MEDIA GENERAL MEG A 23 3/4 25 - 1 1/4 - 5.00 26 1/2 20 1/4 10 3,546 84,217 MEREDITH MDP N 9 1/2 9 3/4 - 1/4 - 2.56 11 3/8 8 1/4 5 2,897 27.521 METROMEDIA MET N 8 8 .00 10 5/8 7 3/4 5 6.447 51,576 MULTIMEDIA MMED 0 13 12 3/4 + 1/4 + 1.96 14 1/4 10 1/2 10 4,388 57.044 OUTLET CO. OTU N 9 1/2 9 3/4 - 1/4 - 2.56 9 3/4 8 5 1.379 13,100 POST CORP. POST 7 0 3/4 9 1/4 - 1 1/2 - 16.21 10 3/4 7 3/4 3 882 6,835 PSA PSA N 7 7/8 8 - 1/8 - 1.56 10 6 3/8 44 3.181 25,050 REEVES TELECOM RBT A 1 1/4 1 1/4 .00 1 3/4 1 1/4 7 2.376 2,970 RIDOER PUBLICATIONS RPI N 13 7/8 13 1/2 + 3/8 + 2.77 15 5/8 11 9 8.312 115,329 ROLLINS ROL N 16 15 7/8 + 1/8 + .78 19 3/4 16 14 13.305 212.880 RUST CRAFT RUS A 8 1/2 7 3/4 + 3/4 + 9.67 10 1/4 7 3/4 5 2.366 20,111 SAN JUAN RACING SJR N 10 7/8 11 - 1/8 - 1.13 13 3/8 10 7/8 10 2.367 25,741 SCHERING- PLOUGH SGP N 71 1/4 70 1/8 + 1 1/8 + 1.60 74 3/8 61 3/4 36 52.574 3.745,897 SONDERLING SDB A 7 1/8 8 1/2 - 1 3/8 - 16.17 10 7 1/8 4 816 5,814 TECHNICAL OPERATIONS TO A 5 1/4 5 + 1/4 + 5.00 6 3/4 4 1/2 5 1.359 7,134 TIMES MIRROR CO. TMC N 14 5/8 14 1/4 + 3/8 + 2.63 17 5/8 13 3/8 9 31.145 455.495 TURNER COMM.* 0 3 1/4 3 + 1/4 8.33 3 1/4 3 7 1,486 4,829 WASHINGTON POST CO. WPO A 22 7/8 22 1/2 + 3/8 1.66 24 3/8 14 3/4 8 4.749 108,633 WOMETCO WOM N 9 8 5/8 + 3/8 + 4.34 10 1/4 8 1/4 7 6,094 54,846 TOTAL 336,454 7,727,453 Cablecasting AMECO** ACO 0 3/4 3/4 .00 3/4 1/4 1,200 900 AMER. ELECT. LABS ** AELBA 0 1 3/4 1 1/2 * 1/4 + 16.66 2 1/8 3/4 1,673 2,927 Broadcasting Apr 22 1974 58 Approx. Total market Closing Closing shares capitali- Stock Wed. Wed. Net change % change 1974 P/E ouf zat /on symbol Exch. April 17 April 10 in week in week High Low ratio (000) (000) AMERICAN TV C COMM. AMTV 0 11 1/4 10 3/4 + 1/2 + 4.65 19 1/4 11 1/4 32 3,174 35,707 ATHENA COMM. ** 0 1/2 1/2 .00 3/4 3/8 2,126 1,063 BURNUP E SIMS BSIM 0 19 18 3/4 + 1/4 + 1.33 24 1/8 15 1/8 22 7,907 150.233 CABLECOM- GENERAL CCG A 2 7/8 2 3/4 + 1/8 + 4.54 4 1/2 1 3/4 36 2,560 7,360 CABLE FUNDING CORP. CFUN 0 5 3/4 5 7/8 - 1/8 - 2.12 7 3/8 5 1/2 48 1,121 6,445 CABLE INFO.=¢ ++ 0 5/8 5/8 .00 3/4 5/8 663 414 CITIZENS FINANCIAL** CPN A 3 1/4 3 1/4 .00 4 1/4 2 3/4 2,390 7,767 COMCASTs 0 2 2 .00 2 1 1/2 8 1.705 3,410 COMMUNICATIONS PROP. COMO 0 2 3/4 2 3/4 .00 3 3/8 2 31 4,761 13.092 COX CABLE CXC A 8 5/8 7 7/8 + 3/4 + 9.52 15 1/4 7 1/2 16 3,560 30,705 ENTRONe ENT 0 1/2 1/2 .00 5/8 1/2 4 1,35 8 679 GENERAL INSTRUMENT GRL N 13 7/8 13 5/8 + 1/4 + 1.83 17 1/8 12 3/4 8 6.792 94,239 GENERAL TELEVISION* 0 1 1/4 1 1/2 - 1/4 - 16.66 1 1/2 1 1/4 63 1,000 1.250 LVO CABLE LVOC 0 3 1/2 3 3/8 + 1/8 + 3.70 4 5/8 2 3/4 18 1,879 6,576 SCIENTIFIC-ATLANTA SFA A 9 8 1/2 + 1/2 + 5.88 9 1/2 6 3/4 10 917 8,253 TELE- COMMUNICATIONS TCOM 0 3 5/8 3 3/8 + 1/4 + 7.40 5 3/4 3 15 4,619 16,743 TELEPROMPTER TP N 5 1/8 5 1/4 - 1/8 - 2.38 8 1/4 4 30 16,482 84,470 TIME INC. TL N 40 1/4 38 1/8 + 2 1/8 + 5.57 40 1/4 30 3/4 8 10,380 417,795 TOCOM* TOCM 0 4 3/8 4 5/8 - 1/4 - 5.40 4 7/8 4 3/8 10 634 2.773 UA- COLUMBIA CABLE UACC 0 5 7/8 5 3/8 + 1/2 + 9.30 6 3 3/4 13 1,790 10.516 VIACOM VIA N 5 5/8 5 7/8 - 1/4 - 4.25 7 1/2 4 5/8 9 3,850 21.656 VIKOA ** VIK A 2 1/2 2 3/8 + 1/8 + 5.26 4 2 2,591 6,477 TOTAL 85.132 931.450 Programing COLUMBIA PICTURES** CPS N 2 7/8 3 - 1/8 - 4.16 4 3/4 2 5/8 6,748 19.400 DISNEY OIS N 45 7/8 45 1/4 + 5/8 + 1.38 54 1/2 35 1/8 27 29,155 1.337.485 FILMWAYS FWY A 3 7/8 3 7/8 .00 6 3 5/8 6 1,790 6.936 FOUR STAR 3/4 3/4 .00 1 3/8 3/4 1 665,950 499,462 GULF + WESTERN GW N 26 3/4 26 1/8 + 5/8 + 2.39 29 1/8 22 5/8 5 14,088 376,854 MCA MCA N 24 1/4 23 1/2 + 3/4 + 3.19 25 19 1/4 8 8,379 203,190 MGM MGM N 12 3/4 13 1/8 - 3/B - 2.85 15 5/8 9 1/4 9 5,918 75.454 TELE-TAPE** 0 1/8 1/8 .00 3/8 I/8 2.190 273 TELETRONICS INTL.* 0 3 5/8 3 3/4 1/B - 3.33 4 1/8 3 5/8 8 943 3.418 TRANSAMERICA TA N 8 1/2 8 7/8 - 3/8 - 4.22 10 3/8 B 1/2 7 65,420 556,070 20TH CENTURY -FOX TF N 8 1/8 7 7/8 + 1/4 + 3.17 9 1/8 5 1/4 9 8,557 69,525 WALTER READEC* WALT 0 3/8 3/8 .00 3/8 1/8 2.203 826 WARNER MCI N 13 1/2 12 3/4 + 3/4 + 5.88 18 1/2 9 5/8 6 15,064 203,364 WRATHER WCO A 7 5/8 7 5/8 .00 8 1/8 4 3/8 153 2,229 16,996 TOTAL 828,634 3,369.253 Service BBDO INC. O 12 3/8 12 1/4 + 1/8 + 1.02 14 1/4 10 6 2.513 31.098 COMSAT CO N 34 34 1/4 - 1/4 - .72 40 3/8 32 9 10.000 340.000 CREATIVE MANAGEMENT CMA A 4 5/8 4 3/4 - 1/8 - 2.63 6 5/8 3 3/8 5 1.016 4,699 DOYLE DANE BERNBACH DOYL 0 10 9 + 1 + 11.11 11 1/2 8 3/4 5 1.799 17.990 ELKINS INSTITUTE ** ELKN O 5/8 5/8 .00 5/8 1/4 1.897 1,185 FOOTE CONE C BELDING FCB N 10 7/8 10 3/B + 1/2 + 4.81 11 1/4 8 5/8 7 2,122 23.076 GREY ADVERTISING GREY 0 8 8 1/4 - 1/4 - 3.03 8 3/8 7 1/2 4 1,264 10.112 INTERPUBLIC GROUP IPG N 11 5/8 11 3/4 - 1/8 - 1.06 13 10 4 2.319 26,958 MARVIN JOSEPHSON MRVN 0 8 1/4 8 1/2 - 1/4 - 2.94 8 1/2 6 3/4 6 957 7,895 MCCAFFREY- MCCALL* ++ 0 9 1/4 9 1/4 .00 9 1/4 5 5 585 5.411 MCI COMMUNICATIONS+ MCIC 0 3 3/8 4 1/8 - 3/4 - 18.18 6 1/2 3 3/ß 12.825 43,284 MOVIELAB ** MOV A 1 1/4 1 1/8 + 1/8 + 11.11 1 5/8 5/8 1.407 1,758 MPG VIDFOTRONICS** MPO A 2 1/4 2 1/2 - 1/4 - 10.00 2 5/8 2 1/8 539 1,212 NEEDHAM, HARPER NDHMA 0 6 3/4 6 1/4 + 1/2 + 8.00 7 1/2 4 3/4 3 9l7 6,189 A. C. NIELSEN NIELB 0 17 1/4 18 1/4 - 1 - 5.47 28 17 1/4 16 10,598 182,815 OGILVY C MATHER OGIL 0 15 14 3/4 + 1/4 + 1.69 17 1/4 12 3/4 5 1,777 26,655 * PKL L0. ++ PKL 0 1 3/4 1 3/4 .00 1 3/4 1/4 3 818 1.431 J. WALTER THOMPSON JWT N 10 3/8 10 1/8 + 1/4 + 2.46 12 9 1/4 6 2.600 26,975 UNIVERSAL COMM.* 0 1/2 5/8 - 1/8 - 20.00 3/4 1/2 1 715 357 WELLS, RICH, GREENE WRG N 8 1/2 8 5/8 - 1/8 1.44 9 5/8 7 1/2 4 1,632 13,872 TOTAL 58,300 772,972 Electronics ADMIRAL ADL N 13 13 .00 13 3/4 9 3/4 8 5.863 76.219 AMPEX APX N 3 3/4 3 3/4 .00 4 7/8 3 3/8 7 10,796 40,485 CCA ELECTRONICS* CCAE 0 3/4 5/8 + 1/8 + 20.00 7/8 5/8 1 881 660 COHU, INC. COH A 3 1/8 3 1/8 .00 3 7/8 3 7 1,542 4,818 COMPUTER EQUIPMENT CEC A 1 1/2 1 1/2 .00 2 1/8 1 1/2 9 2,372 3,558 CONRAC CAX N 20 1/2 18 1/2 + 2 + 10.81 21 13 1/4 10 1,261 25,850 GENERAL ELECTRIC GE N 54 3/4 53 3/4 + 1 + 1.86 65 50 3/4 17 182,348 9.983.553 HARRIS -INTERTYPE HI N 27 3/8 28 - 5/8 - 2.23 33 1/2 27 3/8 9 6.227 170,464 INTERNATIONAL VIDEO IVCP 0 4 1/2 4 3/4 - 1/4 - 5.26 7 1/2 3 1/4 15 2,741 12,334 MAGNAVOX MAG N 6 3/4 7 - 1/4 - 3.57 9 7/8 6 5/8 23 17.806 120.190 3M MMM N 75 1/4 73 7/8 + 1 3/8 + 1.86 80 1/2 68 1/2 29 113.100 8,510,775 MOTOROLA MOT N 57 54 5/8 + 2 3/8 + 4.34 61 7/8 40 1/2 19 27,740 1,581.180 OAK INDUSTRIES OEN N 12 11 1/4 + 3/4 + 6.66 12 7/8 9 1/2 5 1,639 19.668 RCA RCA N 18 3/4 18 1/4 + 1/2 + 2.73 21 1/2 17 1/2 8 74,407 1,395.131 ROCKWELL INTL. ROK N 27 1/8 27 + 1/8 + .46 28 3/8 25 1/8 6 27,245 739.020 RSC INDUSTRIES RSC A 1 1/2 1 5/8 - 1/8 - 7.69 2 1/8 1 1/8 9 3,458 5.187 SONY CORP SNE N 27 5/8 27 7/8 - 1/4 - .89 29 7/8 20 7/8 19 66,250 1,830,156 TEKTRONIX TEK N 41 41 .00 47 3/4 34 3/8 17 8.646 354,486 TELEMATION** TIMT 0 2 1/8 2 1/8 .00 2 3/4 1 3/4 1.050 2.231 TELEPRO IND. * ++ 0 8 5 + 3 + 60.00 8 2 1/2 50 475 3.800 Broadcasting Apr 22 1974 59 Apptox. Total memet Closing Closing shoran oopltall- Stock Wed. Wed. Net change % change 1974 P/E symbol Exch. April 17 April 10 In week In week High Low ratio (000) (000) VARIAN ASSOCIATES VAR N 10 3/8 10 3/8 3.75 13 1/4 10 1/4 10 6,617 68,651 WESTINGHOUSE Nx N 20 18 7/8 1 1/8 5.96 26 20 11 87.876 1,757,520 ZENITH ZE N 25 3/4 26 1/4 .96 31 5/8 24 1/2 9 18,797 484,022 TOTAL 669,137 27,189,958 GRAND TOTAL 2,057,831 41,992,425 Standard & Poor's Industrial Average 105.80 103.42 +2.38 A- American Stock Exchange Over- the -counter bid prices supplied by P/E ratios are based on earnings- per -share P/E ratio computed with M- Midwest Stock Exchange Hornblower & Weeks, Hemphill-Noyes Inc., figures for the last 12 months as published earnings figures of company's N -New York Stock Exchange Washington. by Standard & Poor's Corp. or as obtained last published fiscal year. 0 -Over the counter (bid price shown) Yearly highs and lows are drawn from through Broadcasting's own research. Earn- T No annual earnings figures P- Pacific Coast Stock Exchange trading days reported by Broadcasting. ing figures are exclusive of extraordinary are available. TTStock did not trade on Wednesday; Actual figures may vary slightly. gains or losses. No PIE ratio is computed; closing price shown is last traded price. company registered net losses. Fates & Fortunes. Media opment, Dancer -Fitzgerald -Sample, New Cablecasting York. Lyn P. Stoyer, VP- sales, KWWL-TV Water- Thomas C. Gardner, communication sales Jonathan H. Klein, engineer, Comm /Scope Co., coaxial cable loo -Cedar Rapids, Iowa, appointed VP- sales manager, WBZ- general manager, KTIV(TV) Sioux City, manufacturing division of Superior Con- (AM) Boston, named tinental Corp., Hickory, N.C., named Iowa. Both are Black Hawk Broadcasting general sales manag- Co. stations. Eastern regional sales manager. Frank J. er, WMAL(AM) Wash- Logan, customer service manager, named Gilroye A. Griffin ington, succeeding district sales manager. corporate ad- Charles A. Macatee, Jr., VP- W. VP- general manager, who became WMAL John Goddard, ministration, Kenyon Tele -Vue Systems Inc., Pleasanton, Calif., & Eckhardt, New general manager in named VP- January. cable subsidiary of Viacom, named presi- York, dent. M. Christopher Dericic, Diablo re- management plan- Daniel J. Greenblatt, gional manager, Bias, ning, CBS Inc., New Frank engineering with sales staff, director, named Tele -Vue VP's. York. Metro TV Sales, Eugene H. Bohi, gen- Klein New York, appointed Broadcast Journalism eral manager, WOHP- New York sales manager. Joseph Durso Jr., ed- Tv High Point, N.C., Robert Zimmerman, sales manager, itorial and commu- elected to additional KMEO -FM Phoenix, named regional sales nity affairs director, post of VP of licen- manager of licensee, Media Horizons Inc., GriHin wcBS(AM) New see, Southern Broad- group station owner. York, named news, casting Co., Winston- Salem, N.C. Joseph G. Friel Jr., senior account ex- program services di- Laurence M. Frank, publicity manager, ecutive, Warwick, Welsh & Miller, New rectpr, CBS Radio American Film Theater, New York, York, named VP. division, in charge of named broadcast publicity supervisor for Dick Jackson, private -line news ex- ABC, New York. former partner, Calder - change (PLNX) head, Jackson, New York, named execu- among CBS-owned Lanny Pogue, sales manager, KTRE -TV tive VP- creative director, Gardner Ad- AM stations. Lufkin, Tex., appointed general manager. vertising, New York. Bob Gilmartin, man - Jonathan Duffield, announcer, WNIL -AM- Marie Mandry, head of account manage- Durso aging editor, assist- FM Niles, Mich., named operations man- ment, Young and Rubicam, New York, news director, wax-Tv Buffalo, named VP. ant N.Y., ager. joins WKRC -TV Cincinnati as news direc- Lloyd Road, with sales staff, wiF,(FM) tor. Both are Taft Broadcasting stations. Philadelphia, named sales manager. local Bill Torrey, announcer, WINZ -AM -FM Broadcast Advertising Steven L. Bretschneider, account super- Miami, named news director. visor, SSC &B, Montvale, N.J., and Albert Rod Perth, Eastern sales manager for R. Kochi, account supervisor, SSC &B, Engineering CBS-owned KMOx -Tv St. Louis, based in New York, named VP's. New York, named director, CBS Televi- Gilbert P. Wyland, director, planning and sion National Sales, with headquarters Sheila Paterson, media director, Ted control, CBS-TV engineering department, in Chicago. Bates & Co., New York, named VP. appointed general manager, engineering and operations technology, CBS tele- William E. Cameron, director of pro- vision stations division. graming, J. Walter Thompson Co., New Programing York, and John W. Nason, copy group Allied Fields head, named VP's. Jiro Sagiyama, VP- general manager, Via- corn Japan Inc., Tokyo, elected presi- H. Rex Lee, former FCC commissioner, Herbert O. Weiss, sales director, WRFM- dent, succeeding Koreaki Takahashi, who appointed to distinguished visiting lecture- (FM) New York, named VP-director of retires. ship, San Diego State's Department of marketing, Western region, RKO Gen- Alan Mitchell, program manager, KDKA- Telecommunications and Film for 1974- eral Radio, New York. (AM) Pittsburgh, joins WIND(AM) Chi- 75 academic year. Edmund Burke, management consultant, cago in same capacity. Both are Group Robert F. Lewine, president of National New York, elected VP, corporate devel- W stations. Academy of Television Arts and Sciences, Broadcasting Apr 221974 60 had his contract renewed for third two- for four years and had been receiving nization, died of heart attack on April year term at board meeting earlier this chemical and X -ray treatments which 14 in Hanover, N.H. In addition to work- month. New contract is effective June 15; were said to have weakened him and ing for political candidates and office- Mr. Lewine was named chief executive of made him susceptible to pneumonia. Mr. holders, Mr. Quayle and his firm were NATAS in 1970. McGee began in broadcasting as part - employed by NBC News in coverage of elections. He is survived by his wife, Raymond E. Joslin, executive VP, Big time newsman at KGFF(AM) Shawnee, -TV sons, Oliver IV and Ran- Valley Cablevision Inc., assumed addi- Okla., and later worked at WKY -AM Jacqueline; two and WSFA-TV Montgom- dall Lars. tional duties as adviser, Joint Senate and Oklahoma City on ery, Ala., before joining NBC News in Julian Haas, 68, one- Assembly Committee Telecommunica- In 1959 he was tions of California legislature. Washington in 1957. time board member transferred to New York where he was Associa- VP of of National Maurie Webster, executive Compu/ anchorman on various network news tion of Broadcasters, net Inc., New York, which provides man- shows. He is survived by his wife, former to died April 6 in agement- oriented computer services Sue Beaird, son Michael and daughter Shreveport, La., aft- broadcasting, named chief operating offi- Mrs. Sharon Labovitz. He Ernest E. Rolling, VP of er short illness. cer. Compu /Net Entire Today program on Thursday was former manager named head of new product group which was devoted to tributes to Mr. McGee. computer activ- of KARK(AM) Little now includes programing Julian Goodman, NBC chairman, and Ark., and own- ities. Rock, John Chancellor and David Brinkley, er of KAGH -AM -FM Don S. Gull, assistant treasurer, CBS newsmen, appeared. Crossett, Ark. Sur- Inc., named Alfred P. Sloan Fellow by Alfred (Doc) Mor- vivors include one Sloan School of Management, Massachu- ton, 76, broadcast daughter and one setts Institute of Technology, for 12- pioneer, died April 9 Haas son. master of sci- month course leading to in fire at his South- W. Reid Leath, 42, public affairs direc- ence degree in management. bury, Conn., home. tor, KGBS(AM) Los Angeles, died April Mr. Morton was par- 9 of heart attack at his Pacific Palisades, Deaths ticipant in organiza- Calif., home. Native of Nashville, he tion of RCA in 1919. 52, was air personality on wtsT(AM) Char- Frank McGee, In 1920 he opened host of NBC -TV's lotte, N.C.; then executive with KMBR- RCA's first office in (FM) Kansas City and KSAN(FM) San Today program and Washington, News corre- and Francisco. He joined KGBS in 1972. NBC moved to Paris in 1957 70, of spondent from 1924 to head Euro- Dr. Breulio Petez Marcio, founder until 1970, died of Morton pean offices. He international Spanish -language religious Voice Hope, died April 8 pneumonia Wednes- joined NBC in 1935 as VP, broadcast, of and served La Crescenta, Calif., day (April 17) in Co- as director of Voice of America during of heart attack at his lumbia Presbyterian home. Program began in 1942 and ema- World War II. He is survived by his hospital in New York. wife, Doris, and daughter. nates from Seventh -Day Adventist radio Mr. McGee had been center in Glendale, Calif. It was fed to suffering from multi- Oliver A. Quayle HI, 52, board chair- about 500 stations in U.S. and abroad. ple myeloma (rare man of Quayle, Plesser & Co., Bronx - Dr. Marcio is survived by his wife, Felisa, McGee type of bone cancer) ville, N.Y., public opinion polling orga- one son and one daughter. For the Record® As compiled by BROADCASTING, April 8 Civic Communications Corp. to varying extents TV proceeding, scheduled hearing for July 9 in rulings concerning Dixie National Broadcasting (Dors. 19940 -1). Action April 2. through April 12, and based on filings, Corp.'s objections and motions for protective orders authorizations and other FCC actions. in regard to 13 depositions (Dots. 18845-9). Action Rulemaking petitions April 2. Abbreviations: Alt.- alternate. ann.- announced. New Jersey Coalition for Fair Broadasting. ant-antenna, aur.- aural. aux.- auxiliary. CARS - Administrative Law Judge Chester F. Naumowicz Trenton, N.J.-Seeks petition for inquiry into need community antenna relay station. CH- critical Jr. in Pittsburgh (Commercial Radio Institute and for adequate TV service for state of New Jersey hours. CP- construction permit. D -day. DA-di- Western Pennsylvania Christian Broadcasting Co.), (RM- 2345). Ann. April 9. rectional antenna. ERP -effective radiated power. HAAT- height of antenna above average terrain. khz-kilohertz. kw- kilowatts. LS -local sunset. mhz- megahertz. mod. -modifications. N- night. PSA- presunrise service authority. SCA-subsidiary communications authorization. SH- specified hours. SSA -special service authorization. STA- special NOTE temporary authorization. trans.- transmitter. TPO EDVN IN TORNBERG -transmitter power output. U- unlimited hours. NEW vis.- visual. w- watts. noncommercial. - & COMPANY, INC. ADDRES New TV stations Starts authorized KVST -TV Los Angeles -Authorized program For The Purchase And Sale Of operation on UHF ch. 68 (794 -800 mhz); ERP 431 Negotiators kw vis, 86 kw aur. HAAT 2879 ft. Action March Radio And TV Stations CATV 29. WSWB -TV Orlando Fla. -Authorized program Appraisers Financial Advisors operation on UHF ch. 35 (596.602 mhz); ERP 2565 vis, aur. 1473 kw 507 kw HAAT ft. Action Ave., Washington, D.C. 20015 March 28. Washington -5530 Wisconsin 301 -652.3766 Actions on motions West Coast -P.O. Box 218, Carmel Valley, Calif. 93924 Administrative Law Judge Lenore G. Ehrig in 408- 375 -3164 Jackson, Miss. (Lamar Life Broadcasting Co. et al.), TV proceeding, granted request for discovery by Broadcasting Apr 22 1974 61 1410 khz, 500 kw -V, Action March 28. Office of Communication of United Church of a Dallas. Texas -FCC informed Aaron L. Colvin on Christ -Seeks amendment of rules to add number that since he failed of show that NBC had not of new VHF -TV channels to TV assignment table afforded reasonable opportunity for presentation of Final action and to insure where appropriate such new channels contrasting points of view on energy crisis in its are reserved for exclusive use of noncommercial over -all programing, no commission action is war- Agana, Guam-Broadcast Bureau granted Guam TV or assigned to applicants with substantial mi- ranted on his request for equal time to respond to Broadcasting Co. 720 khz, 10 kw -V. P.O. address: nority group ownership and management (RM- remarks about crisis by California ecologist Dr. Box 2890, Agana 96910. Estimated construction 2346). Ann. April 9. Paul Ehrlich on Nov. 15, 1973 NBC program, cost $100.500: first-year °Iterating cost $97,160; Tonight Show. Ann. April 2, revenue $75.000. Principals (all 20%): Richard F. Call letter application and David J. Ulloa, former managers of CATV Actions on motions system, Edward S, Terlaje, attorney, Johnny G. .State Educational Radio & Television Facility Sablan, producer, and Larry E. Gunn, CATV engi- Board. Sioux City, Iowa -Seeks KSIN. Administrative Law Judge John H. Conlin in neer (BP- 19602). Action March 29. Dallas, Tex. (Belo Broadcasting Corp. [WFAA -TV], Call Wadeco Inc.), TV proceeding, granted motion by letter action Belo to amend application notifying FCC of termi- Call letter application Southern Capital Television, Tallahassee, Fla. - nation of suit described in exhibit 1 of WFAA -TV's Bedford County Broadcasting Enterprises, Bed- Granted WSCT. application (Does. 19744-45). Action March 26. ford. Pa. -Seeks WAYC. Administrative Law Judge Chester F. Naumowicz Jr. in High Point, N.C. (Southern Broadcasting Call letter actions Existing TV stations Co. [WGHP -TV] and Furniture City Television Co.), TV proceeding, denied petition by Broadcast James A. Galderon, Yabucoa, Puerto Rico - Final actions Bureau for extension of time in which to file pro- Granted WXEW. posed findings of fact and ordered that reply find- WRC -TV Washington -Accuracy in Media Inc. Panhandle Broadcasting, Plainview, Tex.-Granted ings must be filed by April 29 (Does. 18906 -7). KKYN. has been informed that based on Information avail- Action April 4. able, WRC-TV Washington (NBC) did not fail on over -all basis to afford reasonable opportunities for presentation of opposing points of view regarding Other actions in its Feb. 19 Aug. 5, 1972 Existing AM stations issues raised and broad- KORK -TV Las Vegas -FCC denied application casts of interview with Black Panther Party leader by Western Communications for review of review Applications Bobby Seale on the David Eaton Show. Ruling board action in proceeding involving mutually ex- stated that NBC's judgment that appearance by clusive application of Western for renewal of license member of party, in and of itself, did not constitute WNLC New London. Conn.-Seeks CP to add of KORK -TV Las Vegas. and of Las Vegas Valley MEOV's to daytime DA pattern. Ann. April 2. presentation of viewpoint on controversial issue of there (Does. 19519, was Broadcasting Co. for new TV public importance reasonable. Ann. April 2. 19581). Western requested review of board's order WGTO Cypress Gardens, Fla. -Seeks mod. of WTCG Atlanta- Broadcast Bureau granted CP to that refused to add abuse of process issue against license to change from 540 khz. 50 kw. 10 kw change ERP vis. 708 kw; aural 70.8 kw; and change Valley. Action April 3. Canadian restricted, DA -2 to 50 kw. DA -D. Ann. (BPCT-4693). Action March 29. April 2. trans. WOR-TV New York -FCC set for hearing mu- WRBC-TV Columbus, Ga. -FCC issued licensee tually exclusive application of RKO General for re- a WKRS Waukegan, 311. -Seeks CP to relax Columbus Broadcasting Co. tax certificate in ac- newal of license of WOR -TV (ch. 9) and Multi - MEOV's. cordance with section 1071 of Internal Revenue State Communications for new TV on same facili- WEEI Boston -Seeks CP to change trans. site Code of 1954 with respect to sale of its 371/2% in- ties. Petition by RKO to deny Multi -State applica- to 1555 Central Ave., Needham, Mass. (present site terest in Columbus Cablevision, operator of cable tion was denied (Does. 19991 -2). Action April 3. of WHDH) utilizing WHDH 3 tower array by television systems at Columbus and Bibb City, Ga. On request of Watchers Against Television Com- means of diplexing. Request waiver of section Action April 3. mercial Harassment, chief, Broadcast Bureau, ex- 73.188(b)(1). Ann. April 2. New Orleans-FCC denied petition by Ad Hoc tended through June 7 date for filing responses to WPHM Port Huron, Mich. -Seeks CP to increase Committee on Sugar Bowl for several rulings against petition filed by W.A.T.C.H. in matter of adoption the nighttime MEOV's. Ann. April 2. WVUE(TV) New Orleans and ABC with regard of standards for elimination of television overcom- to broadcast of Sugar Bowl game Dec. 31, 1973. mercialization in public interest (RM- 2326). Action n KLAD Klamath Falls, Ore.-Seeks CP to change Action April 3. April 5. to Unlimited with 5 kw. DA -N, add nighttime site north of Lost River, 1.5 miles east of Hill Road, Detroit, Mich. -Chief, complaints and compliance 5 miles southeast of Altamont. Ore. and redescribe division, of Broadcast Bureau, informed Elaine Call letter action studio site as Old Midland Road, Klamath Falls, Donnelly that no further action was warranted on Ore. Ann. April 3. her complaint that NBC violated fairness doctrine KUDO San Francisco -Granted KVOF -TV. KOMW Omak, Wash. -FCC accepted application by not affording equal time for presentation of of views opposing Equal Rights Amendment. Ann. Designated for hearing KOMW for CP to increase power from I kw April 4. to 5 kw. FCC waived rule which would have pre- WJIM- AM -FM -TV Lansing, Mich. -Applications vented acceptance because KOMW's site is outside WJIM -TV Lansing, Mich. -FCC informed Gross by Gross Telecasting for renewal of licenses for 500 mile extension of 0.5 mV/m = 50% night -time Telecasting, licensee, that since its People and Issues stations WJIM- AM -FM-TV have been designated contours of three unduplicated I -A stations located program is not regularly scheduled. bona fide news for hearing by FCC. Action on application by with '30 khz of KOMW's frequency of 680 khz. interview program, station had not complied with Gross to acquire license of WKJG -TV Ft. Wayne, Action April 3. equal opportunities provision of Communications Ind., was deferred pending completion of renewal it Act when refused request for equal time by proceeding (Doc. 20014). Action April 9. legally qualified candidate. Although ruling stated Final actions Philadelphia exclusive applications of no further action was warranted, WJIM -TV was -Mutually Jackson, Miss. Bureau was CBS for renewal of license of WCAU -TV (ch. 10) WJDX -Broadcast granted told it expected to take ruling "into considera- mod. of license covering change of studio location tion" in future. Ann, April 4. Philadelphia and First Delaware Valley Citizens Television for CP for new TV on same facilities to corner of Beasley Road and Watkins Drive. WTWV Tupelo. Miss. -Broadcast Bureau granted have been set for hearing by commission. CBS Jackson. and operate by remote control (BRC- authority to identify station as Tupelo- Columbus, motion to dismiss First Delaware's application was 3684). Action March 29. Miss. Action Feb. 27. denied. Hearing issues include First Delaware's KFOR Lincoln, Neb.-Broadcast Bureau granted St. Louis -Chief, complaints and compliance di- financial qualifications, and which proposal would CP to increase tower height to support FM ant.; vision of Broadcast Bureau, informed Carl V. better serve public interest (Does. 20010 -11). Action conditions (BP- 19625). Action March 29. Kersting that based information April 9. on available sta- WPDM -AM -FM Potsdam, N.Y.- Broadcast Bu- tion KTVI St. Louis did not fail to afford reason- reau able presentation granted acquisition of positive control of St. opportunity for of contrasting Lawrence Radio by Kyle Jr. viewpoints in over -all programing on St. Louis Area Corporation Arthur C. Council of Governments New AM stations (57 %) and David A. Kyle (34 %1 through transfer proposal aimed at alleviat- of stock from estate ing problems of local jurisdiction in St. Louis area of Harriet Kyle (BTC-7292). by placing some common governmental functions Start authorized Action April 1. under control of representative body. Ann. April 5. KJCH Cleveland- Authorized program operation WBCW Jeannette, Pa.- Broadcast Bureau granted license covering new AM station: studio and remote control location 111 South Fourth Street, Jeannette (BL- 13616). Action March 29. WGCB Red Lion and WXUR Media. both Penn- Please send SUBSCRIBER sylvania -FCC denied petition for reconsideration SERVICE of Sept. 11. 1973. refection of their application for review of June 8. 1973, Broadcast Bureau ruling, 3 years $60 issued in response to request from stations, that they had meet 2 years $45 failed to their obligations under per- Broadcastingo sonal attack rule. In Jan. 27, 1972, Life Line pro- The newsweekly of broadcasting and allied arts 1 year $25 gram stations broadcast personal attack against Canada Add $4 Per Year United Church of Christ, but failed to send it tape. transcript, or accurate summary attack and Foreign Md $6 Per Year of offer of reasonable opportunity to reply within seven Name Paities 1974 Cable days. Action April 2, Sourcebook $10.00 KWRD Henderson, Tex.-Broadcast Bureau Company (If payment with granted Wesley R. Dean. Wilton W. Freeman and order: $8.50) Lynn J. Roy. dba Wes Dean and Ço. assignment of license 7.1. Business Address to Wes Dean & Associates; ownership: 1974 Yearbook $17.50 Mr. Dean. 50 %; Mssrs. Freeman and Roy, 25% Harne Address (If payment with each (BAL- 8063). Action April 1. order: $15.00) WHA Madison, Wis.- Broadcast Bureau granted City State Zip Payment enclosed license covering changes: trans. location. Intersec- tiorf of Martin St. Bill me & Dunn, Madison, Wis. (BL- 13510). Action March 29. BROADCASTING, 1735 DeSales Street, N.W., Washington, D.C. 20036 Action on motion ADDRESS CHANGE: Print new address above and attach label from a recent issue, or print old address Administrative Law Judge Ernest Nash in Raleigh. including zip code. Please allow two weeks for processing; mailing labels are addressed one or two issues in advance. N.C. (WLLE Inc.), for revocation of license of Broadcastm, r,. _7 107: 62 WLLE, denied motion by John C. Bracy to quash subpoena and ordered him to comply with the subpoena duces tecum served upon him March 26 Summary of broadcasting (Doc. 19908). Action April 5. According to the FCC. as of Feb. 28, 1974 Other action Not On air Total on air Total KAYE (now KUPY) Puyallup, Wash -Issues in Licensed STA CP's on oh CP's authorized proceeding on application of KAYE Broadcasters for renewal of license of KUPY, formerly KAYE, Commercial AM 4,374 3 23 4,400 52 4.452 Puyallup have been enlarged on commission's own motion; order of administrative law judge Ernest Commercial FM 2,456 0 52 2,508 161 2,669 Nash dismissing KAYE Broadcasters renewal ap- Commercial TV -VHF 505 1 7 513 7 520 plication was set aside; and appeal by KAYE Commercial TV-UHF 191 0 3 194 38 232 Broadcasters was granted to extent of remanding 707 45 762 proceeding to new administrative law judge. Peti- Total commercial TV 696 1 10 tions for reconsideration and grant, and to enlarge Educational FM 619 0 26 645 93 738 issues, filed by Carl H. Lambert on behalf of KAYE Educational TV -VHF 88 0 3 91 5 98 Broadcasters, were denied (Doc. 18929). Action TV -UHF 131 0 10 141 3 144 April 10. Educational Total educational TV 219 0 19 232 8 240 Fines Special temporary authorization KTKT Tucson- Broadcast Bureau notified station of apparent liability for forfeiture of $300 for violation of rules by failing to make equipment performance measurements at least once each cal- casters seeks 102.3 mhz, 3 kw. HAAT 286 ft. P.O. Pines Broadcasting Co. (KWRF[AM]), Warren, endar year and no more than 14 months apart; address: 4207 Highwood Drive, Hixson, Tenn. Ark. -Seeks to assign ch. 288A to Warren (RM- violation for period in excess of ten days prior 37415. Estimated construction cost $61,511; first - 2355). to Aug. 6. 1973. Action April 4. year operating cost $52,210; revenue $85,000. Prin- West Chatham Broadcasting Co. (WNMT[AM]), Zollie D. (30 Robert A. (25 %) KORV Oroville, Calif. -Broadcast Bureau noti- cipals: Cantrell %), Garden City, G.-Seeks to assign ch. 221A to and Michael J. Benns (20 %) et al. Mr. Cantrell Garden City (RM- 2351) fied licensee that it has incurred apparent liability manages WFLI(AM) Lookout Mountain, Tenn. for forfeiture of $300 for willful or repeated viola- Messrs. Benns have interests in WFLI and WMYK- Salter Broadcasting Co. (WKKD -FM), Aurora, tion of rules In that its annual proof performance of FM Elizabeth City, N.C. Ann. April 5. 111. -Seeks to assign ch. 272A to Lake Placid, Fla. measurements for both daytime and nighttime main by deleting it from Arcadia, Fla. (RM- 2'356). trans. have not been completed within fourteen Oremn, Utah -Alpine School District seeks 91.5 months from date of inspection July 24, 1973. Li- mhz. TPO 10 w. P.O. address: 50 North Center, Triplett Broadcasting Co., Marlton. N.J. -Seeks censee has 30 days to pay or contest. Action American Fork, Utah 84003. Estimated construc- to assign ch. 255 to Cape May Court House, N.J., March 29. tion cost $8.645; first -year operating cost $1,200. and substitute ch. 288A for 244A at Rehoboth Principal: Dan W. Peterson, superintendent. Beach, Del. (RM-2347). WALM Albion, Mich.-Broadcast Bureau notified Triad Stations of apparent liability for forfeiture of Vernal. Utah -Broadcast Bureau granted Uintah MAC Broadcasting Co., Westhampton Beach, $500 for violation of rules by failing to reply to Broadcasting and Television Co. 92.7 mhz. 1.35 kw. N.Y.-Seeks to assign ch. 296A to Westhampton official commission communications. Action April 4. HAAT 430 ft. P.O. address: c/o KVEL Radio, Beach (RM- 2350). Box 307, Vernal 84078. Estimated construction cost WIBM Jackson. Mich -Broadcast Bureau notified Mitchell Broadcasting Association (KORN[AM]), $26,248; first -year operating cost $18,060; revenue Mitchell, S.D. -Seeks to assign ch. 290 to Mitchell Booth American Co. of apparent liability for for- $36,250. Principals: James C. Wallentine (49 %), 2348) . feiture of $1.000 for violation of rules and terms of Howard (RM- license by D. and Lucille M. Johnson (24% each), overpower operation during six -week pe- et al. Mr. Wallentine is rancher. and Mrs. Theodore J. Gray Jr., Altavista, Va. -Seeks to riod, and operating at Mr. times other than specified on Johnson have interest in KBLI(AM) Blackfoot, assign ch. 296A to Appomattox, Va. (RM- 2352). license 1 from May to May 7, 1973. Action April 4. Idaho. and KSUB -AM -FM Cedar City, Utah. All KCHS Truth or Consequences, N.M. -Broadcast have interest in KVEL(AM) Vernal. Action March Rulemaking actions Bureau ordered Bairdland Broadcasting to forfeit 27. $100 for repeated violation of rules by failing to Stockton, Calif.- Broadcast Bureau proposed file application for renewal of license 90 days prior Starts authorized amendment of FM table of assignments by assign- to expiration date of license. Action April 3. ing ch. 261A to Stockton, as requested by Barnes WABR -FM Tifton, Ga.- Authorized program Enterprises, licensee of KWG(AM) Stockton. Com- Call letter application operation on 90.5 mhz, TPO 10 w. Action March 28. ments are due by May 17 and replies by May 27 (Doc. 20000). Action April 3. WHRF Riverhead, N.Y. -Seeks WRCN. *MIKE Cedar Falls, Iowa -Authorized program operation on 88.1 mhz, ERP 2 kw, HAAT 210 ft. New England -FCC amended FM table of as- Action March 27. signments with assignment of ch. 249A at Winchen- WZBC Newton, Mass. -Authorized program don, Mass.; ch. 287 at Plymouth. N.H.; substitution New FM stations ch. 269A for ch. 285A at Newport, N.H.; and operation on 90.3 mhz, TPO 10 w. Action April 1. of substitution of ch. 294 for ch. 286 at Skowhegan, Applications WKJR -FM Muskegon Heights, Mich. -Authorized Me., effective May 16 (Doc. 19540). Action April 2. Fremont, Calif.- Fremont Unified School District program operation on 101.7 mhz, ERP 3 kw. HAAT 300 ft. Action March 28. Wellsville, N.Y., and Mitchell, S.D. -Broadcast seeks 90.1 mhz, TPO 10 w. P.O. address: 40775 Bureau proposed amendment of FM table of as- Fremont Boulevard. Fremont 94538. Estimated con- WDKX Rochester, N.Y-Authorized program signments to replace ch. 257A with 228A at Wells- struction cost $6,000; first -year operating cost $1.100. operation on 103.9 mhz, ERP 8 kw, HAAT 536 ft. ville, and to replace ch. 269A with 272A at Mitchell, Principal: J. Tranchina, principal. Ann. April 5. Action April 2. to alleviate short- spacing situations affecting both Craig, Colo.- Northwestern Colorado Broadcast- communities. Comments may be filed by May 17 ing Co. seeks 93.7 mhz. 100 kw. HAAT 980 ft. Final actions and replies by May 27 (Doc. 19998). Action April P.O. address: Box 65, Craig 81625. Estimated con- 4. Berryville, Ark.-KTHS Inc. Broadcast Bureau struction cost $53,000; first-year operating cost $19,- Hollidaysburg and Altoona, Pa.- Broadcast Bu- granted 107.1 mhz, 1 kw. HAAT 451 ft. P.O. ad- 637; revenue $36,000. Principals. George O. Cory reau proposed amendment of FM table of assign- (50 %), president. Richard E. Bonderud (40 %), dress Box 191, Berryville 72616. Estimated construc- first -year operating cost ments by assigning ch. 285A to either Hollidays- vice president. and Larry D. Cory (10 %). All own tion cost $31.275; $8,000; burg or Altoona. Action revenue $12,000. Principals: Maurice F. Dunne Jr., in response to petition by KRAI(AM) Craig; George Cory owns KSLV(AM) Cove Broadcasting Co., licensee of WKMC(AM) Monte Vista, Colo. Ann. April 5. president, et al. (100%). Mr. Dunne also has in- terest in KTHS(AM) Berryville; KBOA -AM -FM Roaring Spring, Pa. Comments are due by May Chatsworth, Ga.-John Harold Totten seeks 99.3 Kennett, Mo. and KSIB -AM-FM Creston. Iowa 17 and replies by May 27 (Doc. 19999). Action mhz. 3 kw. HAAT 300 ft. P.O. address: 3939 (BPH- 8643). Action April 8. April 3. South Mission Oaks Drive. Chattanooga 37412. Es- timated construction cost $51.600; first -year operat- Brandon, Miss. -Radio Station WRJH Inc. Broad- Call letter applications ing cost $49,800; revenue $93,600. Principal: Mr. cast Bureau granted 97.7 mhz, 3 wk. HAAT 290 Totten is president of furniture business in Chatta- ft. P.O. address Box 145, Brandon 39042. Estimated "Spring Hill College, Mobile, Ala. -Seeks WHIL- nooga. Ann. April 12. construction cost $41,500; first -year operating cost FM. $20,500; revenue $41,000. Principals: David C. Idaho Falls, Idaho- Bonneville School District Blossman. Ray Harris, Carolyn June Harris and 'Corp. for Community Radio, Crescent City, Calif. #93 seeks 91.9 mhz, TPO 10 w. P.O. address: Route Dorothy Louise Blossman (each 25 %). Mr. Bloss- -Seeks KVXJ. 460, 83401. Estimated 1, Box Idaho Falls consult, man has interest in KWCL -AM -FM Oak Grove Roger P. Brandt, Pueblo, Colo. -Seeks KDZA- tion cost $800: first -year operating cost $900. Prin- (50 %), WARB(AM) Covington (50 %). WTGI -FM FM. cipal: Willis G. Nelson, superintendent. Ann. April Hammond (100 %), all Louisiana; WWAB(AM) 5. Lakeland, Fla. (50 %) and WRKN(AM) Brandon, Enterprise Broadcasting, Camilla, Ga. -Seeks WEBI. Dudley, Mass. -Nichols College eseks 91.1 mhz. Miss. (25 %). Mr. Harris also has 25% interest in TPO 10 w. P.O. address: Main Street, Dudley Hill WRKN(AM) Brandon (BPH -8497). Action April 9. Tifton Broadcasting Corp., Tifton, Ga. -Seeks Road, Dudley 01570. Estimated construction cost WCUP. $1,963; first -year operating cost $500. Principal: Actions on motions Media 5, Twin Falls, Idaho -Seeks KMTW. Charles M. Quinn, executive vice president. Ann. April 5. Administrative Law Judge Thomas B. Fitzpatrick *Northeastern Illinois University, Chicago -Seeks in Marathon, Fla. (Breeze 94 and WHO() Radio), WZRD. Sardis, Miss. -Tallahatchie Broadcasting Co. FM proceeding. canceled hearing scheduled for seeks 95.9 mhz, 3 kw. HAAT 233 ft. P.O. address: *Triton Colleg , River Grove, 111. -Seeks WCRN. May 16 and ordered hearing to commence on June 3066 Kenneth Street. Memphis 38128. Estimated 12 (Ducs. 19935 -6). Action April 4. Ken Kilmer Broadcasting Co.. Boone, Iowa construction cost first -year cost - $26,894; operating Seeks KWBG -FM. $19,406; revenue $42,000. Principals (50% each): Administrative Law Judge Ernest Nash in Day- E. W. Bie is part owner of WSST(AM) Largo, ton, Tenn. (Erwin O'Conner Broadcasting Co. and William D. Hunt, Cayce, S.C.-Seeks WZLD. Norman A. Thomas), FM proceeding, denied peti- Fla.; Shera H. Bie is partner in Montessori school Frontier Broadcasting, Abilene, Tex. -Seeks in Memphis. Ann. April l2. tion by Erwin O'Conner to amend his application to propose new ant. (Dots. 18547 -8). Action April KORQ. Clayton, Mo.- Washington University seeks 90.3 2. Burlington High School, Burlington, Wis.- mhz. TPO 10 w. P.O. address: Lindell and Skinker Seeks WBSD. Boulevards, St. Louis 63130. Estimated construc- tion cost $4,995; first -year operating cost $9.600. Rulemaking petitions Call letter actions Principal: William Danforth, chancellor. Ann. April Following petitions were filed with FCC to amend 5. FM table of assignments as indicated (ann. April Big Country Radio, Steamboat Springs, Colo. - Soddy- Daisy, Tenn.-Community North Broad- 9): Granted KBCR. Broadcasting Apr 22 1974 83 Fine Arts Broadcasting Co., Goulds. Fla. - KSOZ Point Lookout, Mo.- Broadcast Bureau cause why CP should not be modified to specify Granted WOOA. granted CP to change frequency to 91.7 mhz; change operation on chan. 201 (88.1 mhz) to eliminate in- studio location to Jones Learning Center, Point terference. Action April 2. Sandpiper Broadcasting Co., West Palm Beach, Lookout; operate by remote control from proposed Fla.- Granted WMIB. studio site; install new trans. and ant.; ERP 80 kw; Rulemaking petitions Apollo Broadcasting Corp., Marysville, Kan. - ant. height 175 ft. (BPED -1674). Action April 5. Granted KNDY -FM. WCL Inc. (WCVL and WLFQ -FM), Crawfords- KZNN Rolla, Mo.- Broadcast Bureau granted ville, Ind.-Seek to amend FM table of assign- license covering new ERP 28.5 ant. Red River Gorge Broadcasting Stanton, Ky. station; kw; ments as follows: for Lafayette, Ind., substitute Co., height 155 -Granted WSKV. ft. (BLH- 5858). Action April 5. 243, 280A for 244A; for Hoopeston, Ill. add 265A; KSGM -FM Ste. Genevieve, Mo:- Broadcast Bu- for Fowler, Ind. substiute 252A for 240A; and for Greater Portland Radio, Scarborough, Me.- reau granted license covering changes; ERP 70 kw; Crawfordsville, Ind. delete 280A (RM-2354), to be Granted WJBQ -FM. ant. height 285 ft. (BLH -6126). Action April 5. treated as counterproposal in Doc. 19928. Ann. *Maynard Public Schools School Committee, KNEV Reno -Broadcast Bureau granted CP to April 9. Maynard, Mass.-Granted WAVM. make changes in ant. system; ant. height 530 ft. Logansport Broadcasting Corp. (WSAL- AM -FM), 8877). Action April 5. Logansport, Ind. Seeks to amend FM table of as- Carleton College, Northfield, Minn. -Granted (BPH- WBT-FM N.C. Bureau signments by substituting ch. 291 for presently KRLX. Charlotte, -Broadcast assigned 272A at Logansport. to be treated as coun- granted license covering changes; ERP 97 kw; ant. ter in Doc. 19928 (RM- 2353). 9. Mehlville R -9 School District, St. Louis height 970 ft. (BLH -6085). Action March 29. proposal Ann. April Granted KOMR. - WGWG Boiling Springs N.C. -Broadcast Bu- Call letter applications Las Cruces Broadcasting Co. (N.S.L.), Mesilla reau granted license covering new station; ERP Park, N.M. -Granted KOPE. 4.7 kw; ant. height 220 ft. (BLED-1200). Action WQXK Hialeah, Fla. -Seeks WCMQ -FM. April 5. Halifax County Broadcasting, Roanoke Rapids. WQOW Oak Park, Mich. -Seeks WOPR. N.C. -Granted WPTM. WLSE-FM Wallace, N.C. -Broadcast Bureau KLDG -FM Hobbs, N.M. -Seeks KSCR. granted CP to change trans. and studio location to *Langston University, Langston, Okla.- Granted 1.6 miles north of Wallace; ERP 3 kw; ant. height WEEG Puerto Rico -Seeks WZOL. KALU. 300 ft. (BP.H- 8854). Action April 5. KOPJ Laramie, Wyo. -Seeks KIOZ. All American Broadcasting Corp., Oklahoma City WITO(FM) Ironton, Ohio -Broadcast Bureau -Granted KAEZ. granted license covering new station; ERP 3 kw; Call letter action ant. height 125 ft. (BLH- 6132). Action April 5. Stillwater Educational Broadcasting Organiza- KYTE Livermore, Calif.-Granted KKIQ. tion. Stillwater, Okla.- Granted KOAS. WSTV -FM Steubenville, Ohio -Broadcast Bu- reau granted CP to install new ant. and add cir- KERR Salinas, Calif. -Granted KCTY -FM. Community Broadcasters, Johnstown, Pa.- cular polarization; ERP 12 kw (horizontal), 9.5 kw KOA -FM Denver-Granted KOAQ. Granted WAAT. (vertical); ant. height 880 ft.; remote control per- mitted (BPH -8849). Action April 5. WRC -FM Washington -Granted WKYS. Mid -South Professional Services, Lobelville. Tenn. -Granted WTHJ. WXEZ Sylvania, Ohio -Broadcast Bureau granted WILY -FM Centralia, 111.-GGranted WRXX. license covering changes; ERP 2.25 kw; ant. height KOLG Iowa City-Granted KRNA. 340 ft. (BLH- 6139). Action April 5. KPLD Branson, Mo.- Granted KIRK -FM. Existing FM stations KWHP Edmond, Okla. - Broadcast Bureau granted CP to change trans. location to 9801 North WBHT -FM Brownsville, Tenn.-Granted WTBG- Final actions Lindsay, 1454 north of Britton Road, Oklahoma FM. City; install new trans.; add circular polarization to KSFX San Francisco -Broadcast Bureau granted ant.; change transmission line; change ant height - Designated for hearing license covering changes; ERP 7 kw; ant. height 300 ft.; ERP 3 kw; condition (BPH -8733). Action 1450 feet (BLH -6073). Action March 29. March 29. Danville, Ind. -Mutually exclusive applications of Danville Broadcasting Co. (Charles R. Banks and KRUZ Santa Barbara. Calif.- Broadcast Bureau KCHC Central Point, Ore. -Broadcast Bureau Maudena J. Banks) and Hendricks County Broad- granted license covering changes; studio and re- granted CP to replace expired permit (BPED-1783). casting Corp. for new FM on 107.1 mhz with Action 5. mote control redesignated 31 West Carrillo, Santa April power of 3 kw and ant. height of 300 ft. at Dan- Barbara; ERP 105 kw; ant. height 2980 ft. (BLH - KFMT La Grande, Ore.- Broadcast Bureau ville have been designated for hearing by chief, 6135). Action March 29. granted license covering new station; ERP 1.45 kw; Broadcast Bureau, on standard comparative issue KRIC(FM) Rexburg, Idaho- Broadcast Bureau ant. height -700 ft. (BLH-6138). Action March 29. (Does. 19996 -7). Action April 8. granted mod. of license covering change of studio KOMS Lebanon, Ore. -Extend completion time to Ricks College, Spori Building, Rexburg; remote for new station to April 30 (BMPH -14003). Ac- control permitted (BRCED -131). Action April 2. tion March 29. Modification of CP's, WMBD -FM Peoria. Ill. -Broadcast Bureau grant- WQQQ Easton, Pa.- Broadcast Bureau granted all stations ed mod. of license; remote control from studio license covering changes, aux. facilities: use former location 212 Southwest Jefferson St., Peorio (BRCH- main trans.; ERP 13 kw; ant. height 450 ft. (BLH- Broadcast Bureau granted following CP modifica- 1198). Action April 2. 6144); granted license covering main trans., for tions on date shown: changes; trans.-studio location 107 Paxinosa Road, WROR Boston -Broadcast Bureau granted license W.. Easton, Pa.; ERP 50 kw; ant. height 450 ft. WVEL(FM) Fayette, Ala. -extend completion covering changes and alt. trans.; ERP 5.8 kw; (BLH -6145). Action March 29. date for new station to July 19 (BMPH -14049). Ac- ant. height 1190 ft. (BLH- 6129). Action April 5. tion April I. WIBF-FM Jenkintown, Pa.- Broadcast Bureau WHAT -FM Greenfield, Mass.- Broadcast Bureau granted CP to install new ant. (BPH -8834). Action WMOD(FM) Washington- Extend completion granted CP to install new ant. and change transmis- March 29. time for changes to Oct. I for aux. (BMPH -14031). sion line; ERP 1 kw; ant. height -240 ft.; remote Action March 28. control permitted (BPH-8848). Action April 5. WDVR(FM) Philadelphia -Application dismissed, per applicant's request, for mod. of CP (BPH -8036) WWOK(AM) Miami -Increase height of #3 WMYS New Bedford, Mass.- Broadcast Bureau to change frequency from 101.1 mhz to 104.5 mhz tower to 494 ft. and add FM ant. (BMP- 13668); ex- granted CP to install new ant.; change TPO; ERP and make other changes. Ann. April 5. tend completion date to June 14 (BMP- 13747). Ac- 37 kw; ant. height 290 ft.; remote control from tion March 29. main studio at 737 County Street, New Bedford WRCP -FM- Application dismissed, per appli- cant's request, to change from KPAL(AM) Pineville, La.- Change main studio (BPH -8837). Action March 29. for CP frequency location to 1610 Highway Pineville re- 104.5 mhz to 101.1 mhz and make other changes. Military WSRB Weston, Mass.- Broadcast Bureau mote control permitted (BRC- 3699). Action March grant- Ann. April 5. 25. ed CP to replace expired permit (BPED- 1784). Action April 5. WPME -FM Punxsutawney, Pa.- Broadcast Bu- WHVY Springfield, Mass.- Extend completion reau granted license covering new station; ERP kw; time for changes to Sept. I (BMPH -14024). Ac- WKFR-FM Battle Cheek, Mich. -Broadcast Bu- ant. height 300 ft. (BLH- 6045). Action March 29. tion March 29. reau granted CP to change ERP to 31 kw (BPH - 8840). Action April 5. WLSW Scottdale, Pa.- Broadcast Bureau granted Tisbury. Mass Masque Corp.) -For FM station, license covering new station; ERP 325 w; ant. change trans. and ant. (BMPH -14022). Action April WCRM -FM Clare. Mich. -Broadcast Bureau height 780 ft. (BLH -5328). Action March 29. 5. granted license covering new station; ERP 3 kw; ant. height 160 ft. (BLH- 6118). Action April 5. WEYA Bayamon, Puerto Rico -Broadcast Bu- WOXO(FM) Munising, Mich. -Change trans. and reau granted CP to install new ant. for main trans.; ant.; ERP 1.80 kw; ant. height 380 ft.; remote con- WABX Detroit -Broadcast Bureau granted mod. ERP 36 kw; ant. height 115 ft.; remote control per- trol permitted (BMPH -14057). Action April 5. of license covering change of studio and remote mitted (BPH -8846); granted CP to install new aux. WSGW(AM) Saginaw, Mich. time control outside city limits to 20760 Coolidge High- trans. at main trans. location for aux. purposes -Extend of completion for changes to Oct. 1 (BMP- 13757). way, Oak Park, Mich. (BMLH -488). Action 5. 3.6 kw; ant. height 115 April only: ERP ft.; remote control Action March 29. WOMC Detroit -Broadcast Bureau granted permitted (BPH- 8847). Action April 5. CP WCCO -FM, Minneapolis changes in ant. to install new ant. and make change in ant. system -Make WIAC -FM San Juan, Puerto Rico -Broadcast system; ERP 100 kw (BMPH -14056). Action April 5. for main trans.; ERP 190 kw; ant. height 360 ft. Bureau granted CP to install new aux. trans.; ERP (BPH- 8868); grantd CP to install new ant. for 33 kw (horizontal). 19 kw (vertical) (BPH- 8878); WKX1(FM) Jackson, Miss.- Extend completion aux. ant.; ERP 58 kw height 260 ft. (BPH-8869). granted mod. of CP to change studio location to date for changes to June 1 (aux. ant. only) (BMPH - Action April 5. trans. site at Route 24 and Bayamon municipal 14034). Action April 1. WJML -FM Petoskey, limits (BMPH -14053); granted mod. of license cov- KCMW -FM Warrensburg, Mo.- Extend time of Mich. -Broadcast Bureau ering change to trans. granted CP to install new of studio location site completion for changes to Aug. 31 (BMPED- trans. and ant.; ERP (BMLH -487). 100 kw; ant. height 800 ft.; remote control per- 1082). Action March 29. mitted (BPH- 8852). Action April 5. KAMC Arlington, Tex.- Broadcast Bureau WVOX -FM New Rochelle, N.Y. -Extend com- granted CP to install new trans.; KTWN Anoka, Minn.-Broadcast Bureau granted change TPO; ERP pletion time for new station to June 9 (BMPH - request 100 kw; ant. height 670 ft. remote control from main 14044). Action March 29. for SCA on 67 khz. to conduct background studio 2216 music service on multiplex South Cooper Street, Arlington (BPH - basis (BSCA-1321). Ac- 8850). Action March 29. WWRL(AM) New York -make changes in day- tion March 28. time MEOV's (BMP- 13770). Action April 5. WEXM -FM Exmore, Broadcast Bureau KTIS -FM Minneapolis -Broadcast Bureau granted Va.- WSHA(FM) Raleigh, N.C. granted CP to install new ant.; ERP 28 kw; ant. -Extend completion license covering changes; ERP 74 kw; ant. height time for changes to Oct. 11 (BMPED -1086). height 260 ft. (BPH- 8875). Action 5. Ac- 270 ft. (BLH- 6131). Action April 5. April tion March 28. WJBI Clarksdale. Miss. -Broadcast Bureau Other action WYEP -FM Pittsburgh -Extend completion time granted license covering new station; trans.; ERP for new station to Aug 20 (BMPED -1083). Action 3 kw; ant. height 200 ft. (BLH- 6142). Action March WSPH(FM)- Baltimore -FCC ordered Board of March 29. 29. Education Baltimore, licensee of WSPH to show WGBI -FM Scranton, Pa.- Extend completion time Broadcasting Apr 22 1974 64 Professional Cards EDWARD F. LORENTZ JANSKY & BAILEY -Established 1926 - COHEN and DIPPELL, P.C. CO. & ASSOCIATES Atlantic Research Corporation PAUL GODLEY Consulting Engineers CONSULTING ENGINEERS 5390 Cherokee Ave. CONSULTING ENGINEERS (formerly Commercial Radio) 527 Munsey Bldg. Va. 22314 Alexandria, Box 798, Upper Montclair, N.I. 07043 1334 G St., H.W., Suite 500 (202) 783 -0111 347 -1319 Washington, D.C. 20004 (703) 354.2400 746 -3000 Phone: (201) Washington, D. C. 20005 Member AFCCE Member AFCCE Member AFCCE Member AFCCE A. D. Ring & Associates GAUTNEY & JONES LOHNES & CULVER Kear & Kennedy CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers Associates 1302 18th St., 1156 15th St., N.W., Suite 606 1771 N St., N.W. 296-2315 2922 Telestar Ct. (703) 560-6800 Washington, D.C. 20005 WASHINGTON, D.C. 20036 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 (202) 296 -2722 (202) 785 -2200 Member APODE Member AFCCE Member AFCCE; EARL CULLUM, JR. A. SILLIMAN, MOFFET STEEL, ANDRUS & ADAIR HAMMETT S EDISON CONSULTING ENGINEERS & KOWALSKI 2029 K Street, N.W. CONSULTING ENGINEERS INWOOD POST OFFICE Washington, D.C. 20006 711 14th St., N.W. Radio G Television BOX 7004 (301) 827 -8725 Republic 7-6646 Box 68, International Airport DALLAS, TEXAS 75209 (301) 770.7470 94128 Washington, D. C. 20005 San Francisco, California (214) 631 -8360 (202) 223-4664 (415) 342 -5208 Member AFCCE Member AFCCE Member AFCCE Member AFCCE VIR JAMES JULES COHEN CARL E. SMITH JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering Computerized Frequency Surveys Suite 716, Associations Bldg. 8200 Snawville Road 9208 Wyoming PI. Hilend 4 -7010 345 Colorado Blvd. -80206 1145 19th St., N.W., 659 -3707 Cleveland, Ohio 44141 (303) 333 -5562 Washington, D. C. 20036 Phone: 216 -526 -4386 KANSAS CITY, MISSOURI 64114 DENVER, COLORADO Member AFCCE Member AFCCE Member AFCCE. E. Harold Munn, Jr., ROSNER TELEVISION JOHN H. MULLANEY MERL SAXON CONSULTING RADIO ENGINEERS & Associates, Inc. SYSTEMS CONSULTING RADIO ENGINEER CONSULTING & ENGINEERING 9616 Pinkney Court Broadcast Engineering Consultants 622 Hoskins Street Box 220 250 West 57th Street Potomac, Maryland 20854 Lufkin, Tuas 75901 Coldwater, Michigan 49036 New York, New York 10019 301 - 299 -3900 Phone: 517 -278.7339 (212) 246 -3967 Member AFCCE 634 -9558 632 -2821 DAWKINS ESPY Consulting Radio Engineers Applications /Field Engineering P.O. Box 3127- Olympic Station 90211 Service Directory BEVERLY HILLS, CALIF. (213) 272-3344 COMMERCIAL RADIO CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE Oscar Leon Cuellar MONITORING CO. PRECISION FREQUENCY fo Be Seen by 120,000 Readers - Consulting Engineer PRECISION FREQUENCY MEASURING SERVICE among them, the decision making sta- MEASUREMENTS, AM -FM -TV tion owners and managers, chief engi- 1563 South Hudson SPECIALISTS FOR AM -FM -TV neers and technicians -applicants for Monitors Repaired 8 Certified am fm tv and facsimile facilities. (303) 756 -8456 103 S. Marko St. 445 Concord Ave. Leis Summit, Mo. 64063 Cambridge, Mau. 02138 01970 Readership Survey showing 3.2 DENVER, Colorado 80222 Phone (816) 524 -3777 Phone (617) 876 -2810 readers per copy. Member AFCCE to May 31 for changes (BMPH -14011). Action KZZN(AM) Littlefield, Tex.- Broadcast Bureau Ohio: WFMJ -TV, WKBN -TV, WYTV Youngs- March 29. granted Edward J. Harpole, T. H. Bill Harrel town, Ohio; WVIZ -TV, WKBF-TV Cleveland; (both 33íh% before, none after) and James Vanden- WUAB Lorain, Ohio; WNEO -TV Alliance, Ohio. Summerville, S.C. (Brothers Broadcasting Corp.) berg dba Littlefield Broadcasting Co. assignment of -For FM broadcast station, change trans. and Thomas TV Cable Co., Box 674, Thomas Okla. license to managing partner James G. Vandenberg for Thomas (CAC-3709): WKY -TV, KWTV, KOCO- studio location to 0.2 miles northeast of S.C. 1161, (33!9% before, 100% after) Was Littlefield Broad- Summerville; make change in ant. system; ERP TV, KETA Oklahoma City; KSWO -TV Lawton, casting Co.; consideration $83,333.33 (BAL -8078. Okla.; KFDO -TV Sayre, Okla. 3 kw; ant. height 280 ft. (BMPH -14055). Action Action March 29. April 5. Cannon Beach Television Co., Box 57, Cannon WGCA(AM) Chattanooga-Extend completion Beach, Ore. 97110 for Cannon Beach (CAC-3714): time to Sept. 30, for new station (BMP- 13754). Ac- Cable Requests certification of existing CATV operations. tion March 29. Clearview Cable, U.S. Highway 17 and 8th Ave- nue South, Surfside Beach, S.C. 29577 Litchfield WOKI -FM Oak Ridge, Tenn. -Extend comple- Applications Beach (CAC -3690), Pawleys Island (CAC -3691), tion date to Aug. 15, for new station (BMPH -x4043). Socastee (CAC-3692), Georgetown county (CAC - Action March 29. The following operators of cable television sys- tems have requested certificates of compliance. FCC 3693) and Horry county (CAC-3694), all South WALR -FM Union City, Tenn. -Change ant.; make announced April 10 (stations listed are TV signals Carolina: WCIV, WCBD-TV, WCSC -TV Charles- change in ant. system; ant. height 352 ft. (BMPH- proposed for carriage): ton, S.C.; WJPM -TV, WBTW Florence, S.C.; WIS- 14050). Action April 5. TV Columbia. S.C.; WWAY -TV, WECT Wilming- Arizona Cable TV 14605 North Scottsdale Road, ton, N.C. KIKN(AM) Sinton, Tex.- Extend completion date Scottsdale, Ariz. 85254 for Superior Ariz, (CAC - to July 30, for changes (BMP- 13756). Action March 3696): KTVK, KPHO -KAET, KOOL-TV, KPAZ- Lawrenceville Cable TV, 2661 Garfield Avenue, 29. TV Phoenix; KTAR -TV Mesa, Ariz.; KVOA -TV, Silver Spring, Md. 20910 for Lawrenceville, Va. KUAT -TV, KGUN -TV, KOLD -TV Tucson, Ariz.; (CAC-3708): WUND -TV Columbia, N.C.; WTAR- WEOO(AM) Smithfield, Va.-Extend completion TV Norfolk, Va.; WUNC -TV Chapel Hill, N.C.; date to Aug. 3, for new station (BMP- 13748). Ac- KZAZ Nogales, Ariz.; KTLA, KTTV, KHJ -TV, KCOP Los Angeles; XHBM Mexicali, Mex. WRAL-TV Raleigh, N.C.; WTVR -TV. WWBT, tion March 29. WCVE -TV, WCVW Richmond, Va.; WITN Wash- Arkadelphia Telecable, Box 2278. Hot Springs. ington, N.C.; WXEX -TV Petersburg, Va.; WNCT- Ark. 71901 for (CAC -3697): KTBS -TV, KSLA -TV TV Greenville, N.C.; WAVY-TV, WY AH-TV Translator action Shreveport, La.; KTAL -TV Texarkana, Tex.; Portsmouth, Va.; WTVD Durham, N.C.; WLVA- KARK -TV, KATY, KTHV, KETS Little Rock, TV Lynchburg, Va.; WFMY -TV Greensboro, N.C.; W33AA Miami -Broadcast Bureau granted CP for Ark KTVT Ft. Worth; KXTX-TV Dallas; KPLR- WGHP -TV High Point, N.C. new UHF translator to serve Miami and area north TV, St, Louis. of Miami, operating on ch. 33 by rebroadcasting programs of WCIX -TV (ch. 6) Miami (BPTF- Petit Jean CTV Co., Box 151, Danville, Ark. Final actions 2607). Action March 29. 72833 for Danville (CAC -3695): KETS, KARK- TV, KATV, KTHV Little Rock, Ark.; KFSM -TV Bristol, Farmington, Plainville, New Britain, and Ft. Smith, Ark. Berlin, Conn. -FCC authorized LVO Cable of Connecticut to carry following signals on its cable Other action, all services Compton Cablevision, 911 East Rosecrans Av- systems: WEDH, WHCT -TV, WFSB -TV Hart- enue. Compton. Calif. 90221 for Compton (CAC- ford; WHNB -TV New Britain; WTNH -TV New FCC denied application by Straus Communica- 3699): KABC -TV. KCOP, KHJ -TV, KMEX -TV, tions, United Christ and Consumer Fed- Haven; WATR -TV Waterbury. all Connecticut; Church of KNBC, KNXT, KTLA, KTTV, KWHY -TV, KCET, WWLP. WHYN -TV, WGBY -TV Springfield, eration of America for review of Sept. 7, 1973, KLCS, KVST -TV Los Angeles; KHOF -TV, KVCR- ruling by Broadcast Bureau that refused to render Mass.; WSBK -TV Boston, and WOR -TV New York TV San Bernardino, Calif.; KLXA -TV Fontana, (CAC -369 -373). Objections and petitions for special declaratory ruling as to whether recorded promo- Calif.; KBSC -TV Corona. Calif.: KOCE -TV Hunt- tional announcements distributed by National As- relief by Connecticut Television (WHNB -TV) were ington Beach. Calif.; KBHK -TV. San Francisco; denied. Action April 3. sociation of Broadcasters to member stations raised KTVU Oakland, Calif. fairness doctrine issues. Action April 3. Ashland, Ky.-FCC authorized Bishop Cablevi- Redwood Cablevision. Box 882, Fortuna, Calif. sion Co. of Ashland to add distant signals of Lex- 95540 for (CAC -371 I). Rio Dell (CAC -3712) and ington, Ky. stations WLEX -TV, WKYT-TV and Ownership changes Humboldt county unincorporated areas areas both WBLG -TV to its cable system at Ashland com- California: ADD KPIX San Francisco. munity within Charleston -Huntington, W. Va., ma- Applications Florida TV Cable. 159 West Granada Avenue, jor TV market (CAC -870). Action April 3. Ormond Beach, Fla. 32074 for Ormond Beach KNDO(FM) Delano, Calif. (98.5 mhz, 12.5 kw)- Freeport. 111.-FCC authorized TV Cable Co. of Seeks assignment of license from Radio KNDO to (CAC -1531) Volusia county (CAC -1532), both Stephenson County to carry following signals on its Tape Networks for $18,000. Seller: Chester W. Florida: WLTV Miami and WTOG -TV St. Peters- cable system at Freeport: WREX -TV and WTVO Newell (100%). Buyers: Richard H. Palmquist burg. Fla. Rockford. Ill.; WCEE -TV Freeport: WHA -TV, (49 %), Mr. and Mrs. Herman Van Rys (8 %), Wumetco Communications, 316 North Miami Av- WKOW -TV, WISC-TV and WMTV Madison, Wis.; et al. Mr. Palmquist is station manager of KNDO; enue, Miami 33128 for Fort Benning, Ga. (CAC - WTTW, WGN -TV and WFLD -TV Chicago (CAC - Mr. and Mrs. Van Rys are rancher and teacher, 3698): WRBL -TV, WTVM. WYEA -TV. WISP-TV 426). Chicago signals will be added; others are respectively. Ann. April 3. Columbus, Ga.; WTCG, WHAE -TV Atlanta; currently being carried. Action March 28, WGIQ-TV Louisville, Ala. WSUX -AM -FM Seaford, Del. (AM: 1280 khz, 1 Salt Lake City-FCC denied petition of Com- kw -D; FM: 98.3 mhz) -Seeks assignment of li- Coeur D'Alene Cablevision, Box 1245, Coeur munity Television of Utah, cable system operator in cense from International Air to Beach Broadcasting D'Alene. Idaho 83814 for Coeur D'Alene, Idaho Salt Lake City, for reconsideration of commission for $225,0(0. Seller: Andy Foltz, president. Buyers: (CAC-3688): add CBUAT Trail, Brit. Col. certificate of compliance grant to Western TV Don A. Crisp and Charles K. Hodge (50% each) Kickapoo Cable TV, Box 61, Mauston, Wis. Cable Corp., operator of competing Salt Lake City also own WSMG(AM) Greenville, Tenn. Mr. Crisp 53948 for Camp Douglas, Wis. (CAC -3689): WISC- system (CAC-6l). and Community's petition for is salesman for WMTN-WAZI(FM) Morristown, TV Madison. Wis,; WSAU -TV Wausau, Wis.; stay of grant dismissed as moot. Action April 2. Tenn. Mr. Hodge is general contractor. Ann. April 3. WKBT, WXOW -TV WHLA -TV La Crosse, Wis.; WINW(AM) Canton, Ohio (1520 khz; 1 kw-D, WEAU -TV Eau Claire, Wis. Actions on motions DA) -Seeks assignment of license from Radio Can- Lakes Cedar, ton to North Great Cable Co., Star Route. and South W. Va. America Radio for $460,000. Sellers: 49621 -3710): Charleston, Dunbar Charleston, Margaret (55 Mich. for Elk Rapids. Mich. (CAC Corp. to add L. Wardlaw %) and John J. Laux WKBD -TV Detroit: WPBN -TV, WGTU Traverse -FCC authorized Capitol Cablevision (45 %). Ms. Wardlaw has interest in KIST(AM) following signals to its cable TV systems there: Barbara, City. Mich.; WCMU-TV Mt. Pleasant, Mich.; Santa Calif.; Mr. Laus is director of greet- WWTV Cadillac, Mich. WKBF -TV Cleveland; WUAB Lorain, Ohio, and ing card firm. Buyers: Jack T. Steenbarger and WXIX -TV Newport, Ky. (CAC -1307, 1306, 1305). Earle E. Wise (50% each). Mr. Steenbarger is Missouri Valley Communications. Box 279, Lex- Action March 28. businessman in is ington, Mo. 64067 for Mo. (CAC -1620): Canton; Mr. Wise attorney there. Concordia. Administrative Law Judge Byron E. Harrison in Ann. April 3. delete KMOS -TV Sedalia, Mo. and add KRCG- TV Jefferson City, Mo. North Mankato, Minn. (Minnesota CATV Inc.), KLYK(FM) Longview, Wash (105.5 mhz, 3 kw)- cease and desist order. upon request by Minne- Seeks assignment of license from Howard Broad- Babylon TV Cable Corp.. 0 Stepar Place, Hunt- sota CATV and its pleading, waiver of hearing casting to Vision Corp. for $73,690. Seller: H. I. ington Station. N.Y. 11746 for Babylon. N.Y. (CAC - which may obviate necessity for hearing, continued Schofi, president. Buyer: Fredric A. Danz 3700): WABC-TV, WCBS -TV, WNBC -TV, WNEW- prehearing conference scheduled for April 1 to (100 %). Mr. Danz has interests in several West TV, WOR -TV, WPIX -TV. WNYE -TV. WNYC- May 1 and continued indefinitely hearing schduled Coast stations, including KTW(AM) and KZOK- TV New York; WNET Newark. N.J.; WXTV for:May 3. (Doc. 19944). Action March 26. (FM) Seattle and KSJO(FM) San Jose, Calif. Paterson, N.J.; WLIW Garden City. N.Y.; WEDW Ann. April 3. Bridgeport, Conn.; WNJU -TV Linden, N.J.; WHCT- Other actions KWIV(AM) Douglas. Wyo. (1050 khz, 250 w -D) TV Hartford, Conn.; WSNL -TV Patchogue, N.Y.; -Seeks transfer of control of Douglas Broadcasting WTNH -TV Ncw Haven, Conn. FCC invited comments on possible modifications network program exclusivity rules for cable TV from Claud M. and Margaret E. Petit (92.3% be- Antenna Systems Corp.. 1030 James Street. Syra- of fore, none after) to Harry Fondgren Jr. and Kathy systems in notice of inquiry and proposed rule - cuse. N.Y. for Stockholm (CAC -3071) and Brasher this Swaine (none before, 92.3% after). Consideration: (CAC-3702), both New York: WCAX -TV Burling- making. Commission said it was initiating pro- $65,000. Principals: Mr. Fondgren is KWIV sales ton, Ver.; CBOT. CJOH Ottawa. WPTZ North ceeding in part because of numerous complaints and manager; Ms. Swaine is housewife. KWIV has petitions from cable TV system operators, sub- Pole, N.Y.: CBMT Montreal; WWNY -TV Car- variety CP for 1470 khz; 500 w -N, I kw -D. Ann. April 3. thage. N.Y.: WOR -TV. WPIX -TV, WSBS -TV, scribers and members of Congress concerning of alleged inequities which as result of pres- WNEW -TV New York; WNPI -TV Norwood, N.Y.; occur ent 3. Actions WNYS Syracuse, N.Y. rules. Action April terminated de- KTRB -AM -FM Modesto Calif. (AM -860 khz, 10 490. FCC proceedings on inquiry into Windsor Cablevision, Box Windsor, N.C. veloping of ownership in cable television kw -D, 1 kw -N, DA -2; FM: 104.1 mhz, 4.7 patterns kw)- 27983 for Plymouth, N.C. (CAC- 2799): delete industry; carriage of television signals on cable FCC granted assignment of license from KTRB WVEC Hampton. Va. and correct call letters of Broadcasting Co. to Big Valley Broadcasting Inc. systems, operation and effect of present FCC poli- WUNC Columbia. N.C. to WUND and WNBE cies and program exclusivity for $675,000. Sellers: Richard W. Rhodes, president New Bern, N.C. to WCTI. regarding carriage on et at (100 %). Buyers: Norman W. Johnson. Robert cable systems, programing protection. (Does. 17371, H. Olson. Harry 1. Pappas, Pete Pappas, Emmanuel Tele -Media Co. of Mercer County, 102 North 17438, 17505 and 19320). Action April 3. J. Pappas, Robert M. Piccinini. Roger L. Roberts, Main Street, Celina, Ohio 45822 for Jefferson Michael Sturtevant, James Michael Tocco and township (CAC- 3703). Butler township (CAC -3704), Franklin township (CAC- 3705). township Rulemaking actions Arnold H. Wiebe (each 10 %). Messrs. Pappas have Granville 31% interest in KMPH(TV) Tulare, Calif. They also (CAC -3706) and Recovery township (CAC -3707). all FCC adopted amendment of rules to exempt own KGEN(AM)- KBOS(FM) Tulare. Messrs. Ohio: WLIO -TV, WBGU -TV Lima. Ohio; WHIO- cable TV systems having fewer than 500 subscribers Sturtevant and Tocco each have 15% interest in 'IV, WLWD Dayton, Ohio: WANE -TV. WKJG- from network program exclusivity rules, effective KFAX(AM) San Francisco. Mr. Sturtevant also TV, WPTA Fort Wayne. Ind.; WXIX -TV, WCET May 14. (Doc. 18785). has 10% interest in KAGO(AM) -KAGM(FM) Cincinnati; WOSU -TV Columbus, Ohio; WIPB Muncie, Ind. FCC proposed rulemaking notice to ascertain Klamath Falls, Ore., KSFM(FM) Woodlands and whether Newark, NJ.. should, for purposes of KGMS(AM) Sacramento, both California. Other Armstrong Utilities. 366 West Market Street, cable television rules, be included in New York - principals have various business interests in Cali- Orrville, Ohio 44667 for Poland township (CAC - Linden- Paterson (N.J.). designated television mar- fornia (BAL- 7952). Action April 10. 3686). and Canfield township (CAC -3687), both ket ( #1) (RM- 2210). Action April 2. Broadcasting Apr 22 1974 66 Classified Advertising RADIO Help Wanted Announcers Help Wanted Announcers Continued Opening for full time air and news position with Leading adult music station would like to hear audi- Help Wanted Management medium market Massachusetts radio station. Send de- tion tapes from staff announcers interested in filling tailed replies to Box D -43, BROADCASTING. future vacancies when they occur. Good wages, sta. new Equal Western PA AM Radio Station, seeking experienced bility, facilities. opportunity employer. Tape and resume WSRS, P.O. Box West take charge manager, potential ownership in two Mid -east AM-FM-TV needs afternoon Drive -Time Jock. to: 961, Side Sta., Worcester, MA 01602. station medium size market, salary, expense, plus Must be experienced, versatile ik dependable. MOR profit. Send resume to Box D -136, format. Good production a must. We are an equal percentage of You might be what we're looking for. We need an BROADCASTING. opportunity employer. Send resume, pix and salary announcer -production person. Must be smooth with a requirements to Box D -131, BROADCASTING. good voice. Engineering ability helpful but not nec- Expanding group broadcaster needs retail sales man- essary. Send tapes and resume in first letter to P.O. ager for black format station medium southern Announcer with First Phone and some technical ability. Box 659, Lumberton, NC 28358. market. Three to five years experience required. Send resume and wage demands. Box D-132, BROAD- Must have proven, stable background and be a hard CASTING. ky- Immediate opening for versatile announcer. driver. $9,000 & override, opportunity for station Sales pay additional to announcing. Top money for management within 18 months. Equal Opportunity Contemporary MOR, mid -East. PM drive with enough right individual. Don't write. Call 606-248 -5842. Employer. Box D -141, BROADCASTING. experience to help with programming. Immediate opening. Send resume. Box D -160, BROADCASTING. Charlevoix, Michigan's new 5,000 watt AM will Sales Manager- medium market, top rated station be on the air this summer in the midst of Michi- salary & over -ride to 520,000 first year. Require 3 Ambitious announcer can make more money in sales. gan's bluest waters and best ski slopes. Frankly, to 5 years advertising sales experience, stable & Midwest. Box D -198, BROADCASTING. we may not be able to afford the people we're RAB trained. Must sell, carry substantial list and looking for, but if you're looking for a beautiful lead 5 man sales staff. Equal Opportunity Employer. Personality announcer with heavy voice, easy ap- place to raise a family and the challenge and excite- Resume with photo to Box D -150, BROADCASTING. proach, third class license, wanted for morning shift, ment of a new operation, we'd like to hear about fast growing medium Florida market. $10,000 to you. Terry Edger, New Broadcasting Corp., 211 Station manager for southeast 50,000 watt stereo $15,000, moreforemet. Send resume and salary ex- Bridge St., Charlevoix, MI 49720. University FM. Masters degree or near and experi- Equal opportunity employer. Box D-203 ence required. Equal Opportunity Employer. Send pROAions. Announcer-Strong personality to handle afternoon resume to Box D -157, BROADCASTING. drive and production schedule. TV. affiliation pro- Experienced male or female DJ- Salesperson for top - vides opportunity to eventually do some work on General Manager. Major market FM. Prefer appli. rated MOR station in small Virginia market. Must the tube. Send pic, air- check, and resume to Allen cants on the way up! Mail resume to Box D -176, have track record, skills in sales servicing, production Strike, P.O. Box 699, Elkhart, IN, 46514. E.O.E. BROADCASTING. and board work. The person you will replace was promoted to manager. Excellent working conditions, Tired? See my "Tired" ad in display section under Exceptional opportunity available to qualified radio salary and extra benefits. Please furnish photo, refer- Radio Help Wanted. executive capable of assuming total operating re- ences and salary requirements. Equal opportunity sponsibility for 10 station group. Includes 5 AM employer. Box D -208, BROADCASTING. Coming soon: "The Truth About Announcers or How stations and 5 FM stations with separate program- Conceited They Are". Watch for itl ming. Candidates must have radio management back - Southeastern country powerhouse seeking experienced ground in competitive markets. Age open. Attractive announcer with proven track record. Extraordinary Help Wanted Technical location. $60,000 salary plus incentive. Ownership production ability, and music director's experience. possible. Send for an interview, confidential resume Excellent pay, working conditions, and fringe benefits. Engineer wanted, New England area, 50 Kw AM D Send complete resume with salary requirements, and /FM, to Box -177, BROADCASTING. able to photo to Box D-224, BROADCASTING. do board work and must have maintenance Salesmanager for small New England group owned experience. Pay according to experience. Box D-17, BROADCASTING. station. Experienced or salesperson ready to move Looking for Radie people -with pride, dedication, am- up. Typical small New England city, good market, bition, honest effort. Security in non -pollution area. Sunny Florida Calling, One of the state's most im- ideal living. Resume and picture to Box D -183, colleges, sporting, Good schools, churches, family portant -FM needs a BROADCASTING. AM stations technical super- living. Sales people, announcers, engineer needed. visor who knows his stuff. Electronics know -how, Send resume, picture and references to Box D -235, manager for profitable small market intelligence and industry are the main ingredients. Selling sales BROADCASTING. An N.E. station. $15,000 plus to start with management immediate opportunity to live in the world's potential for the right person. Open immediately. garden spot and be well paid; work in happy at- Small market radio station in Maryland seeks chief mosphere; Box D -220, BROADCASTING. excellent fringe benefits. Rush resume to announcer /news director. Please send application Box D-148, BROADCASTING. D -238, BROADCASTING. Station Manager. Experienced sales, programing and and credentials to Box production. Upstate New York small market. $10,000 Ready to move up? Excellent opportunity in the guarantee first year. Send detailed resume with 1973 Radio as a career? Willing to learn? First ticket Midwest for an up and coming engineer who is earnings. Box D -231, BROADCASTING. required. If interested contact Program Director, ready to assume the responsibilities of Chief Engi- Steve Campbell, KPOW. Box 968, Powell, WY 82435. neer. At least three (3) years experience necessary. All inquiries confidential. All inquiries will be Help Wanted Sales answered. resume Wanted: Two third or first class operator announcers, Send to Box D-154, BROAD- CASTING. Recent college graduate with Radio /Television Degree minimum experience three years. Excellent opportu- and sales experience can move quickly into top man- nity, 50,000 watt station in medium sized Western town, excellent living conditions. Salary commen- Chief Engineer-Announcer for West Virginia Day - agement with expending radio and television group. timer, miles surate with ability, experience, etc. Rush tapes, com- 90 southwest Pittsburgh. Good equip- All replies answered. Send resume to Box D-41, ment and conditions. Box D -159, BROADCASTING. BROADCASTING. plete information and references to Radio KSWS Box 670, Roswell, NM 88201. No rock and roll need Director of Engineering a large apply. -for AM -FM operation On a sales staff but have knowledge, imagination, in Northeast. Successful applicant will be required to drive for sales manager? Sign on new AM in spar- immediately assume responsibility for the entire engi- kling, new, rapidly growing, affluent Southeast mar- Announcer -Chief Engineer- Experienced family person. neering department including: budgets, union negotia- ket. Send resume and requirements. Box D -106, First phone seeking permanency. Excellent college tions, proofs and directional AM pattern. Proven suc- BROADCASTING. town, ideal to raise children. General maintenance, cess in all the above areas and a Bachelor of Science good voice for limited announcing. MOR, some coun- or equivalent in experience is a prerequisite for this Sales opportunity. Midwest city, under 40,000. Box try. Excellent facilities with professionals. Big city position. Excellent opportunity for further advance- D-197, BROADCASTING. sound in small market. FM coming. Start 800 right ment to Corporate Engineering Manager. An equal person, plus benefits. Send tapp or call Dick Johnson, opportunity employer. Salary up to $25,000 for the Immediate opening for salesperson. Some board work. Paul Buenning, KWEY, Box 587, Weatherford, OK. right person. Box D -211, BROADCASTING. KFLY, Corvallis, OR 97330. News /Production Announcer. Will train bright col- Transmitter Supervisor, 50 kw remote controlled di- lege grad. WATS, Box 189, Sayre, PA 18840. rectional AM. Duties include maintenance of entire Good Guarantee Plus commission and continuous transmitting or programer wanting plant. Call Harrison Klein, KING -AM, sales training for salesperson Seattle, 206 -682 -3555. sales. Interview required. No phone calls. Dale Low, Contemporary MOR Announcer. 1st phone, excellent KISS & KSMN. Mason City, IA. opportunity with 5 kw network affiliate in lovely Vir- Immediate Opening for a Transmitter Engineer. Some ginia University City. Opening due to promotion with- board work. Station WAMD, Aberdeen, MD 21001. in. Rush air-check, resume, requirements and snap- Sales Manager. WRAC /WRKR Racine, WI seeks ex- shot to Don Martin, WCHV, P.O. Box 5387, Charlot- perienced person. If you're aggressive, full of fresh tesville, VA 22903. Help Wanted News ideas and like community involvement you're the one. Call or write Mr. O'Connor, 2200 N. Greenbay. 414. Aggressive news-person, with one or more year's ex- Mature person to produce and sell own farm show. perience, for mornings. Must able 632-1627. agriculture. WCWC, Box sound good and be Must know Wisconsin Write to gather news well; with heavy emphasis on local 156, Ripon, WI. news. Send tape and resume to: Les Gardner, News Need Salesperson, F.M. station, Midwest, send resume Director, KDTH /KFMD, Dubuque, IA 52001. to Box 205, Savanna, IL 61074. Live sports? Be our Sports Director. 63 basketball pbp last year plus others. Local sports news. MOR air Medium Market 100% Country AM trying to locate shift. Experience necessary but ability determines. talented news personality. Tape and resume to Kay Male or female, experienced and able to travel. Tape, resume, salary, availability first reply to Gerry Douglas, KXRB, 100 N. Phillips, Sioux Falls, SD. Sell our proven sales promotion to AM's and earn Grainger, WKAM, Gosher, IN. No calls. EOE. 605 -336-7393. more than you have ever made in your life selling locally. Key Marketing Corp. P.O. Box 650, St. Newsperson. 5,000 watt AM looking for a real go- Small market station seeks addition to staff. We're re- Petersburg, FL 813 -821 -0986. getter, take -charge newsperson. Experienced news looking for good production, down -to -earth delivery. porter who can really dig, write, and air local news. No hype. Live on the U.S.-Canadian border and love Opportunity for play -by -play. Applications from mi- Tired? See my "Tired" ad in display section under It. Tape, resume, ref. required. WSLB, Box 239, nority group members encouraged. WCOJ, Coates- Radio Help Wanted. Ogdensburg, NY. 315 -393-1100. ville, PA. 215 -384.2100. Broadcasting Apr 22 1974 67 Help Wanted News Situations Wanted Management Situations Wanted Announcers Continued Continued Continued The top Radio News operation in active quarter -million Sales management pro desires move. 10 years GM DJ Combo, 2 yrs. exp., 3rd endorsed, college grad, market has opening for sharp, young newscaster who experience. 35. Degree. Much knowledge of reps, excellent production. Can write and deliver news, is not afraid of challenging assignments, hard work agencies, FM, renewals, budgets, group operation. comedy. Will relocate. Call 212 -367 -6696 or write and long hours. Must be competent and versatile Box D-181, BROADCASTING. Robert Henry, 2440 Sedgwick Avenue, Bronx, NY reporter with good sound. Compensation commen 10468. surate with ability. E.O.E. Forward tape and resume General Manager, 31, with 10 years' broadcasting ex to Ed Wilson, News Director, WDAK, Post Office Box perience. Last 7 years same employer in major market. Old fashioned hometown radio? Family Radio since 1640, Columbus, GA 31902. Background in sales and programing. I know how to 1946. 1st phone. Friendly, cooperative professional. get the most out of your station and employees. Moderate salary. Consider any area. Prefer permanent Experienced Newsperson for aggressive news depart- Available immediately. Box D -199, BROADCASTING. anchor spot. Cousin Bob, 712 -758-3122. ment. Must gather, write, do ad libs and interviews plus a good on -air newscast. Contact Jim Martin, GM, GSM. Exceptional, documented record. Creative, Disc Jockey. Experienced, dependable, versatile, crea- News Director, WDBO, Orlando, FL. 305425 -1677. professional, ethical, energetic. Superb personal sales tRe. M.0 exp. Wesley Morgan, 408 A Hancock St., ability. Proven leader, executive. Have created great Brooklyn, NY 11216. 212 -574 -9315 or 443-1367. teams, overnitel programer and Sports Pro Only for Central Florida's leading MOR sales literally Strong Television too! Box D active Experience, personality, bright promoter. expertise, -204, DJ-Announcer. Excellent voice. Sincere commercial sports station. BROADCASTING. authoritative and energetic. Rush resume, tape, picture to Glenn delivery, newscasts, plus copywriting. Personality plus. Hearing is believing. Lawrence Gel- C. Lewis, WDBO, P.O. Box 158, Orlando, FL. Up your ratings! Dynamic, take -charge Operations/ ler, 5528 N. Central Ave., Chicago, IL 60630. 312- Program Manager will fire up your a or market AM 774.2927 or 312 -2760400. News Director /Public Relations & Production expert or FM! The bigger the challenge, the better! Box D needed for upstate New York high energy progres- 227, BROADCASTING. Hard- working college grad, 23, seeks announcing sit- sive Black Top 40 FM -er. Should have capable editing uation, any size market. 2 years college radio experi- ability! Local news gathering a must. Contact: Bill Cleveland- Akron- Canton area. I want to come home ence, 11/2 years syndie outfit. Will relocate. Write/ Mack -WDKX, 716 -288 -5470. and settle down. I am experienced in medium and call collect: Ed Barbarich, 812 122nd Street, College major market sales and sales management. 29, aggres- Point, NY 11356. 212 -1E9 -1615. Radio News Editor wanted by WKY Radio. At least sive, married, result- oriented. Lets talk about our two years college with minimum of three years expe- future) Minimum earnings 525,000. Box D -233, Rock Jock. 2 years experience, voice, talent, college rience in broadcast journalism. Must be able to write BROADCASTING. grad, 3rd. Seeks small- medium rocker or contempo- and possess good strong delivery. Administrative and rary. 301653 -1716. leadership ability desired. Send resume, audition tape Seeking opportunity to parlay 16 years sales, pro and salary requirement to Bo Nance, News Director, graming, news, public relations into management slot. Personality Jock. 5 yrs. experience, looking for middle WKY Radio, 500 E. Britton Road, Oklahoma City, OK Owner or G.M. needing shirt sleeve assistance, con- market station. Tape and resume on demand. Call 73114. Excellent working conditions. An equal oppor- tact Linc Holmes, 5-9 King Arthur's Way, Newington, 313.274 -2111. tunity employer. CT 06111. Morning personality: put -on commercials, phone bits, Smaller station needing manager; station needing top etc. 31/2 yrs. exp., 9rd; edium market, contemporary Wanted, A dynamite morning newsjock. We want an engineer /technician; 30, experienced, and very sharp, anywhere. Jerry Allen, m7800 Grant Ln. Apt. #17, wants to be in a top 10 market in a individual who combo or engineer. 218 Southview Dr., Warner Overland Park, KS. 66204. 913 -649 -0495. year. You give us major market quality, we'll give Robins, GA 31093. you good and fringes. Rush tape and resume to $5$ Experienced personality in top 40 and rock, with Bob Paiva, WLEE Radio, P.O. Box 8477, Richmond, hard working Are you looking for a young (38) 7 years total dedication. Good voice, imaginative, VA 23226. a of manager to earn his way into shareholding first class engineer, seeking stable position. Salary 18 in radio, management, your station? My years open, will relocate. Air check and resume available sales, end programing available to owner WLEE wants you, if you're a dynamite A.M. drive on request. Alan Bianco, 315 Arizonq, Silver City, to offer equity. Write in confidence George newsperson ready for a fast paced spot. This job is willing NM. 88061. 505-388-4780. Ponte, 9 Hawthorne Place, Boston, 02114. one step away from the top 10. We offer a great package. Rush tape and resume to Bob Paiva, WLEE Enthusiastic, soon to be ex- student ready for the Radio, P.O. Box 8477, Richmond, VA. Situations Wanted Sales "real world." Air work and /or production. Dave Jenkins, Box 49, Elliott Hall, Muncie, IN 47306. Sales/DJ /first phone. Seeks stable MOR station mid Help Wanted Programing size market. Plenty sales experience. Mature adult. Situations Wanted Technical Production, Others Management material. Box D -232, BROADCASTING. Announcers Experienced C.E. Looking for new challenge, in Medium market, modern country, 24 hrs., need Pro- Situations Wanted Midwest. AM -FM- Automation. Strong on maintenance. gram Director $2 -3 now in 10 station market. Young, Write Box D -166, BROADCASTING. DJ, Tight Board, good news and commercial delivery, experienced, hard- driver starts at $10,000. Our cur- can directions, willing to go anywhere . . . 11/2 rent PD is moving into sales. Equal Opportunity follow First phone, years electronics training, looking NOW. Box A -134, BROADCASTING. as asst. Employer. Resume & photo. Box D -151, BROAD- for job chief or light maintenance, 23 years CASTING. old, single, knowledgeable, relocate, announcing First Phone Communicator. 6 yrs. experience medium experience on small FM. Box D -213, BROADCASTING. markets. Highly motivated. Reasonable salary. Box Program Director, medium /small market. Announcer, D -120, BROADCASTING. know MOR programing; supervise 4 -man staff; ramrod Situations Wanted News production; handle board shift; handle interview inter- lst Versatile and Professional, production, news, May Female Graduate of Big Ten University desires show; fully responsible for programing; prefer views, board. Experienced all formats. phone; must know logging rules; decent salary; lovely tight with position in news -reporting and air work. Three years Vast knowledge of music. 203 -0402 or Box upper midwest town. Do not reply without heavy -767 experience, excellent references. Enthusiastic, willing D -123, BROADCASTING. experience! Box D -192, BROADCASTING. to learn. Midwest preferred. Box D -143, BROAD- CASTING. Jeck, 3 years commercial experience. Looking for Position Open -Asst. Professor to teach Radio Broad- move to creative, professional station. Top 50. Also I created a News and Public Affairs Department for casting. Preferred qualifications: Master's or equiv- sports. Reply Box D-163, BROADCASTING. alent; teaching experience; operating experience in a middle market AM /FM. Now seeking greater op- portunity. Degreed. Innovative. Self- starter. Experi- commercial station; knowledge and experience in DJ /Sales. /Announcer Dependable, imaginative, ultra enced talk show host. Box D -171, BROADCASTING. other media, advertising, public relations. Salary creative. A definite plus to any station. Single and Send application to: Profes- range: $8,837 -$14,805. outgoing. Check me out. Box D -178, BROADCASTING. Top Personnel Records Clerk, Lane Col- 20 journalist seeks upbeat station that appreciates sional Community excellent lege, P.O. Box I.E. Eugene, OR 97401. Must be post- writing. My stories and delivery breathe life Warm radio voice, 4 years experience, 1st phone, 31, into your programing. Box D -179, BROADCASTING. marked no later than May I. interested in news, sales. Northeast preferred. Avail- able immediately. Box D BROADCASTING. Radio Editor to produce programs for tape news serv- -187, 11 years Radio-TV journalist eks Florida job. Expe- ice from Virginia Tech, a land -grant university with rience in TV anchor and field, radio news with any 3rd phone, broadcast school trained, experienced in e multi -college campus. Requirements are BS degree format, currently with major group. Seeks news man- stereo FM operation. 2 years college, good attitude. agement or reporter. Box BROADCASTING. plus two years experience in radio tape production progres- D -184, with demonstrated writing experience. Starting salary Looking for full -time announcing job with sive station. Box D -214, BROADCASTING. $8,400 with full state employee benefits. Opportu- Four years college PBP. Sports excellent, jock and nities for film TV and print news. An Equal Oppor- news good. 27, married, college degree. Went good Three years experience, some college, third, speech tunity Employer. Send tape, resume and photo to Judy medium market. Box D -188, BROADCASTING. and acting background. Very good, deep voice; all Thomas, Personnel Office, VPI & SU, Blacksburg, VA formats. Box D -219, BROADCASTING. 24061. You are there with my play -by -play. Great teams de- serve great coverage. Veteran sports director seeks Wanted Management Young woman, 21/2 years top ten market experience. medium -major market with college or pro team cov- Situations Intelligent and competent. Don't hire a token. Get erage. This pro needs a team to match his ability someone who can really do the job. Box D -229, in football and basketball. Box D -191, BROADCAST- Sales Manager ready to be General Manager in top BROADCASTING. ING. 25 market. Proven performance with major group 33, married, degree, outstanding references. Box D -53, Many years experience. references. Solid Finest back- Recent graduate with BA in Radio /TV Journalism, BROADCASTING. Very on news, writ- ground. Good production. strong minor in Political Science and some experience, is ing and beat. Veteran. Endorsed third ticket. Box Large market General Manager needs greater chal- seeking news position. Willing to relocate immed- D -237, BROADCASTING. lenge and financial opportunity. Doubled gross in top ately. Box D 201, BROADCASTING. 10 market station in three years to $2,000,000. Mar- V ile announcer looking for stable situation. De- ried, mid -30's, well educated and willing to relocate pendable and initiative. Clean cut. Small or medium tuccessful medium market newsman/talk show host. anywhere for $40,000 plus with right company. Box market desired. 512- 674 -0939. I've done the "low pay, but great experience" thing D -55, BROADCASTING. for three years, collecting several awards and 1st Phone -Four years making experience tight board, bright, waves. Looking an organization Ambitious young medium market Sales Manager in- happy Immediate. for that pays for sound. Rock radio preferable. hard, creative work. I'm 30, married, and available terested in long term growth with expansion minded Sunny, 1 -717- 742 -7404. soon, circa 12K. Box D -205, BROADCASTING. group. All offers considered over 25K. Box D -56, BROADCASTING. Announcer with over one year's experience as DJ- sports- production -sales, mostly in L.A. FM. Wants Young woman with 1st phone and experience in Aggressive young Sales Manager at small market shift, some sports; eventually, hopefully no sales. news and DJ work. Currently assistant news director. AM station seeks GM position. Box D -167, BROAD- Love's radio. Give me a good shot. I want work Experienced in AM and FM. Box D -207, BROAD- CASTING. second phone. Call 213-367 -5177. Bob Brill. CASTING. Broadcasting Apr 22 1974 68 Situations Wanted News Help Wanted Management Situations Wanted Sales Continued Continued Sales national or local. Currently employed with na- tional representative. 15 years experience in midwest. Sportscaster with New York air experience plus Promotion Manager: Top 40 market. SE. Experienced Intent on relocating Pacific Northwest or Rocky on- camera TV, pbp, all phases Strong in research, sales pro- writing, producing, basketball promotion. Mountain region. Box C-148, BROADCASTING. commentary, interviewing, race calling. I've worked motion. Include resume, eferences salary require- with the best and now I want to be your sports ments. EOE. Box D -202, BROADCASTING. director. Will supply tape and resume. Box D -215, Situations Wanted Announcers BROADCASTING. Help Wanted Sales Tired, fat, ugly, old man, fumbles at weather, news, 30 yore old with BA and experience in news, public talk, announcing, wants fun job somewhere. Works Sales national or local. with na- affairs and jock work, wants news exclusively; street Currently employed cheap. Box D -182, BROADCASTING. reporting in active department in upper Midwest tional representative. 15 years experience in midwest. preferred. Box D-217, BROADCASTING. Intent on relocating Pacific Northwest or Rocky Mountain region. Box C -148, BROADCASTING. Situations Wanted Technical Seven yore experience. Degree in communications. Television Engineer; news. Wants medium market position, South- Recent college graduate with television /radio degree 7 years experience with design, Knows V fR, maintenance, video. BA degree. Desires super- west or California. Box D -221, BROADCASTING. and sales experience can move quickly into top man- agement with expanding television and radio group. visory position. Box D -185, BROADCASTING. Never been #21 Sports director every time around. All replies answered. Send resume to Box D-40, Competent, investigative newsman with BROADCASTING. First Phone, experienced in supervision, engineering Pbp tops. budgets, construction, maintenance, proofs, re- tools to bolster your news /sports operation. Box new mote operation of AM, FM and TV transmitters. Now D -222, BROADCASTING. Highly motivated account executive needed at top- rated major West Coast television station. Entire employed. Box b -206, BROADCASTING. I'm not ust a newsman. I'm alive, and so are my sales staff earned 35K to 45K in 1973. Send resume Engineer first class. William J. Whitecavage, 141 stories. If a major market and need some life, today to Box D -173, BROADCASTING. you're Starr Street, Brooklyn, NY 11237. let's talk. Box D -230, BROADCASTING. Network owned television station. Prefer medium Radio -Television Newsman, 16 years experience, last market sales experience. Equal Opportunity Employer. Situations Wanted News 7 in news, Hartford, New Haven markets. Big voice. Rush detailed resume to General Sales Manager, Box Currently doing public relations for State. Need media D -174, BROADCASTING. News Director- Anchorman. Mature, authoritative de- challenge. Will relocate. Linc Holmes, 5 King Arthur's livery. Efficient administrator with proven track Way, Newington, CT 06111. After 5, 203- 667-2619. Top 25 market Ohio television station. Good numbers. record. Thorough production knowledge assures ac- Major group offers advancement potential. Reply with tion and interest in newscasts, special events, and Wanted: Responsible job for decent wage. Working work history and earnings record to Box D-175, public affairs programs. Resume, best references and first; 11/2 yrs. network experience; 2 yrs. trade school, BROADCASTING. aircheck VTR available. Box D -107, BROADCASTING. and 2 yrs. college. 921 Edith Ave., Apt. A, Alhambra, CA. National Sales Manager positions have been created Producer Dynamic, young woman in /Writer- dedicated, at our five television stations due to change man- seeks to relocate to East or Midwest. Prefer report- rep or News Experience + Broadcasting Desire Small agement structure. Unusual opportunity for ing or writing. BA in broadcast. Resume, samples - execs move up. Send resume Market News Director or Medium Market Newsman. station account ready to available. Box D -189, BROADCASTING. Talk to met Pennsylvania and New Jersey area de- and income requirements. Confidential. Box D -176 sired. 914 -856.7535. BROADCASTING. I have four years major market TV experience as sports program writer /producer and broadcaster. I am Exceptional Beginner, seeking E.O.E. small to medium Help Wanted Technical a 29- year-old tenacious hustler who is looking for a market. Midwest preferred. M.B.S. grad, degree jour- move up. Write Box D-194, BROADCASTING. nalism. Excellent speaking voice, also very capable Needed At Once -Top 10 market UHF seeks main- DJ with any format. Family and very stable. Don tenance supervisor with acitve "hands -on" mainte- Staff Meteorologist- Announcer. 3 years top 20 mar- Reese, 8022 S. Clyde Ave., Chicago, IL 60617. 312- nance experience on studio cameras, film chains and ket. Severe weather radar qualified. 27, BA speech 721 -2993. 2" VTR's. M.O.R. salary offered. Equal Opportunity communications. VTR. Require $12,000. Box D -200, Employer. Box D -149, BROADCASTING. BROADCASTING. Newsperson in radio /TV. Three years in news -public affairs on NY metro AM /FM educational station. Good TV maintenance engineer: Kaiser Broadcasting in May graduate, broadcast journalism. Commercial tele- production knowledge. Former reporter on NY metro Boston requires engineer experienced in latest RCA vision experience; news, sports, weather reporting, daily. Prefer Southwest /West. Janet Frank, 207 -09 Color Equipment. FCC 1st Class license required. film aggressive. Box D -209, BROADCASTING. 33rd Ave., Bayside, NY 11361. 212.428 -4617. Kaiser is an equal opportunity employer M /F. Call or write R. W. Leeth, WKBG -TV, 75 Morrissey Blvd., Weather- /Announcer. Major market experience. News Director. Midwestern background, currently in Boston, MA 02125. 617 -288 -3200. Desire small, medium, Eastern or Southern market. 100,000 Southeastern market, seeking advancement. Salary commensurate. Will handle other duties. Ex- degree, 30, solid record, references, references. Family, university TV transmitter engineer for 30kw UHF station. Would cellent appearance. Impeccable Family Jack Marlowe, PO Box VTR. Box D-210, BROADCASTING. professional service, awards. also be to work in master control, telecine, man. -2256. required 73, Anniston, AL 36201. 205 -237 and Send resume to: Daniel Rutman, VTR operation. Six -year radio /reporter wants move WNJU -TV, 1020 Broad Street, Newark, NJ 07102. writer Situations Wanted Programing, upward in radio or TV news. 28, single, college graduate, Vietnam veteran. 608.269 -2203. Box D -212, Production, Others Chief Engineer for university instructional studios. BROADCASTING. Maintain monochrome TV, small FM. $10,000 -$11,500 Major market program manager with proven track plus extensive fringes. Affirmative action, Equal Op- Top-rated anchorman /documentaries/interviews. Seek record available for right opportunity. Creative and portunity Employer. 517- 774.3852. combination news management /on -air position. 10 good administrator. 28, married, require minimum years TV experience. Prefer west. Box D -236, BROAD- 24K. Box D -54, BROADCASTING. Help Wanted News CASTING. Florida-Top market jock. Medium market program di- rector. Proven track record, 13 years experience and C TV position wanted: News, anncr. preferred. college background. Will consider any reasonable Need Experienced News Film Editor ready to move Single, 26, mature, adaptable, B.S., ETV news, radio news versatile much potential, relocate. offer. Box D -186, BROADCASTING. up from small to large market. We are an aggressive, /announcer, Don Skiver, 914 E. Jackson, Muncie, IN 47305. 317- film oriented operation. You will replace a film Highly motivated 3.5 University of Georgia journalism 289.6957. female graduate would like position in the field of editor going to network. Send all information first broadcasting. Willing to work in any capacity to letter to Box D -164, BROADCASTING. Just completed MA Communications (BA- History). learn. Radio or TV. Box D -196, BROADCASTING. Want position as News /PA reporter in R or TV, want relocation. Experience includes 2 yrs. radio production, pro- Top Young G.M., major market, strong Producer /Writer for action format. 25 market reporting, production; published research in PA pro- sales. production job possible air Midwest. Experienced resume. graming, Wants only. Send picture and gramminy also PR work for pro sports team and maybe sales. Any format. +. De- Equal Box D-226, BROAD- shift, light 510,000 Opportunity Employer. sports PBP. 919 -748-1718. Don Kobos, 914 Westend gree, married. Call evenings, 412 -469.2759. CASTING. Blvd., Winston -Salem, N.C. 27101. Planning, training and work my guides for pro- gramming. Graduate May with BA. 10 yrs. radio Sports Director. Aggressive, controversial sports jour- Situations Wanted experience. Family man. Jim Stephens, 723 Willow nalist who wants to speak his mind about sports, Dr., Newport News, VA 23605. someone who can cover Packer and all professional Programing, Production, Others sports as well as hunting and fishing. Contact Bob McMullen, WFRV -TV, Green Bay, WI. 414 -437.5411. Producer /Writer seeking challenging position. Major market exper. award winning Children's Television TELEVISION depth in arts, community affairs /strong background Wanted: Staff for two new VHF ABC affiliates in in studio, remote and film /excellent references. Box NW. Especially need air -write -photo types with solid D 66, BROADCASTING. Help Wanted Management background. Need two anchors ith same qualifica- Woman- Young, talented, intelligent (B.A. Penn State). tions. Doers only! Daytime call w 208-336-0500; eves Creative, gorgeous. Wants A.D. position. Hear my News Management: The requirements are stringent: 208- 376 -8289. No collects! We'll pursue. story! Box D-190, BROADCASTING. TV news experience, Master's Degree, imagination, Young, female program /production assistant, experi- creativity, flair and intelligence. The demands will be enced in public TV, TV spots, multi -media packages. intense. The reward: For the aggressive, an opportu- Help Wanted Programing, Available now. Will relocate. Box D-223, BROAD- nity to grow and participate in broadcast news on Production, Others CASTING. a national level. Send photograph with resume to Box C -53, BROADCASTING. Director for news programs and production. Experi- Retail sales manager. Top 50 market network affiliate. Art Director -Top 10 independent. Minimum 5 -years ence in operations and engineering. R -TV degree, 27, Unlimited potential for capable sales leader. Send television experience plus management ability. Five veteran, any size market. Box D -225, BROADCAST- resume and salary requirements to Box 0.172, figures, benefits, and a well equipped department. ING. BROADCASTING. Qualified pros only. Box D -193, BROADCASTING. 24, married, hardworking, B.S. in broadcasting. Three Group broad located in East needs key home years experience in television, seeking position in office financial staffer. Functions include internal au- Situations Wanted Management commercial production or traffic. All replies answered. diting, coordination of regular reports, statement Box D -228, BROADCASTING. analysis, budget preparation. Need sound accounting Manager 15 qualifications, willingness to travel as needed, plus a General top market. VHF station seeks Experienced producer -director, top 40 NBC affiliate, feel and appetite for sound business control. Oppor- change to medium market. Successful 18 year track M.A., seeking production or promotion position. Box tunity for growth. Box D -180, BROADCASTING. record. Box D -I24, BROADCASTING. D-234, BROADCASTING. Broadcasting Apr 22 1974 69 Situations Wanted Production, For Sale Equipment Continued Instruction Continued Programing, Others Continued Sparta A.50 Portable Studio. Excellent condition. Bryan Institute in St. Louis. Ist class FCC license, ap- proved for Veterans. Degreed and flexible. Indiana U. MS in R -TV. Broad. Private party. $700.00. P.O. Box 581, Salinas, CA 314. 752 -4371. (Formerly Elkins cast 1V directing and FM news experience at public 93901. Inst.) TV -FM. Also crewed at public TV. Want to rise quick- ly to producer /director. Available now. Jack Ginay, Make offer on 16 year old RCA 10kw transmitter, First Class FCC License theory and laboratory training in weeks. Be 8417 Greenwood, Munster, IN. 219 -838 -3867. Model #BT 10H. Al - on air until 30 days ago. six prepared ... let the masters In this Transmitter site move necessitated new transmitter nation's largest network of 1st class FCC licensing Assistant director, writer seeks work with network purchase. 813- 251 -1861. schools train you. Approved for veterans` and ac- affiliate or production house. Masters degree in credited member National Association of Trade and broadcasting. Talented, 90% sane (Mark Twain claim Six hours used videotape, segmented, reels, boxes. Technical Schools." Write or phone the location most ed only 70%). Will relocate, good appearance, no Good condition. 713 -634 -3178. convenient to you. Elkins Institute In Dallas, 2727 visible dents, low mileage. Resume, work samples Inwood Rd. 214-357 -4001. VTR on request. 617 -731 -1072, Richard Eckhaus, 1110 CADCO IPA-PRS Bandpass amplifier Channel 2 new Comm. Ave., Boston, MA 02215. surplus, $105. CADCO ISC -BPF Bandpass filter Chan. Elkins in Atlanta', 51 Tenth St. at Spring, N.W. nel 2 new surplus, $110. DYNAIR FT46 module for RX4B demod Channel 2 new surplus, $320. RCA TP- Elkins in Denver, 420 S. Broadway. CABLE 35CC 35mm telecine projector, reasonable. Call How. ard Frost, 203-525-2611. Elkins in East Hartford, 800 Silver Lane. Help Wanted Management Going under one roof -Make offer on one -year -old Elkins in Houston, 3518 Travis. Marti STL -8 stereo microwave system, complete with General Manager for 5,000 subscriber system in Elkins in Memphis, 1362 Union Ave. Ohio. Expanding MSO wants college graduate with antennas, co -ax. In perfect condition. Available im- experience in broadcasting or CATV. mediately. Call Marshall Rowland, 813.251.1861. sales /marketing Elkins in Minneapolis, 4103 E. Lake St. -18K. All replies answered. Send resume to Box $15 Heliax- styroflex. Large stock prices D -99, BROADCASTING. -bargain -tested and certified. Write for price and stock lists. Sierra Elkins in Nashville`, 2106 -A 8th Ave. S. Western Electric, Box 23872, Oakland, CA 94628. Situations Wanted Programing, Elkins in New Orleans, 2940 Canal. Production, Others COMEDY Elkins in Oklahoma City, 5620 N. Western. minded researcher, Broadband writer, producer, di- Elkins in San Antonio..., 503 S. Main. rector, public relater. Cost -conscious, experienced, Daeiays: New, sure -fire comedy) 11,000 classified well- referenced. M.S. broadcasting, FCC first class. one -timers, $10. Catalog free) Edmund Orrin, 2786 -B West Roberts, Fresno, CA 93705. First Class FCC-6 weeks -$370. Money back guaran- U.S., Canada, Brazil or India. 212 -996 -7902. Box D- tee. Vet approved. National Institute of Communica. 216, BROADCASTING. tions, 11516 The National Rag is here, despite good taste. Tons Oxnard St., N. Hollywood, CA 91606. 213. 980.5212. College graduate, B.S. cable communications, inter- of one liners twice weekly. Send for free sample system management with MSO. and more info. Stu Bulman, 5500 Friendship Blvd. ested in moving into First Phone, tape recorded instruction. Bob Box 45069. Apt. 2319N, Chevy Chase, Md. 20015. Johnson Reply to P.O. 204, West Chester, OH Radio License Training, 1060D Duncan, Manhattan Jock Shorts) Twice -monthly Contemporary Comedy. Beach, CA 90266. WANTED TO BUY EQUIPMENT Sample $1.25. Broadcast Library, 58046 Twineing, Need a 1st Dallas, TX 75227. phone and practical training? The DMS Wanted: Superturnstile 3 Bay Channel 5 antenna good intensive theory course will provide you with both. condition, in ground. XEFB -TV, P.O. Box 1875, Add to your income potential with your 1st phone Monterrey, Mexico. and the capability to maintain station equipment. MISCELLANEOUS Don't settle for Q &A or second best courses. Our Hems Clark or Potomac field strength meter. Bill next class starts on June 17, 1974. For information call Barry, WAMB, Nashville, TN, 615 -889.1960. Prizes Prizes! Prizes! National brands for promotions or write Don Martin School of Communication, 7080 Hollywood Los contests, programing. No barter or trade . better' Boulevard, Angeles, CA 90028, 213- Single Bay Superturnstile Antenna for use on Channel For fantastic deal, write or phone: Television & Radio 4623281. 7 as standby. Contact: E. M. Tink, Black Hawk Broad- Features, Inc., 166 E. Superior St., Chicago, IL 60611, casting Company, 500 East Fourth Street, Waterloo, call collect 312-944 -3700. IA 50703. Free Catalog .. everything for the deejayl Cus- RADIO We need used 250, 50, 1 kw, 10 kw AM and FM tom I.D.'s, Promos, Airchecks, Wild Tracks, Books, transmitter. No junk. Guarantee Radio Supply Corp., FCC tests, Comedy, and more; Write: Command, Box 1314 Iturbide St., Laredo, TX 78040. 26348, San Francisco, CA 94126. Help Wanted Management Used guyed tower over 600 feet. Greg Perdue, 205- Prises- Excellent low, low cost, very high value. 262.2701, collect. Box 223, Westfield, IL. Used RCA TR- 4HB's, TR -50's, TR -60's- Before you Contemporary Religious Radio Tapes. Free. Starlight, trade them in call: E. J. Stewart, Inc., 388 Reed Box 465, Warwick, N.Y. 10990. When you Road, Broomall, PA. 19008. Phone: 215- 543 -3548. Wanted- t iption discs and tapes featuring FOR SALE EQUIPMENT 1963 -1969 English jock groups; also colored promo- tional discs of same, e.g. Yardbirds, Beatles, E. need help Chapero, 21 -35 Steinway St. L.I.C., N.Y. 11105. Overstocked on Scotch 1761/4-2500' HPB $55 per case of 12. Ampex 350 Full Track, 71/.15 'pp carrying Job leads) 'The Chucker' leaves no stone _unturned. case $800. Ampex AG-350 Full Track s 7/ -15 ips Introduction rates: 75f/issue, $2.50 /mo., $6/3 mo. console, $1200. Box D.129, BROADCASTING. finding 1171/ Broadfoot, Fayetteville, N.C. 28305. Collins 1 kw FM 830D1 transmitter. Needs work. Biographies on hundreds of rock groups. Free sam- $550.00. Bill Barry, WAMB, Nashville, TN. 615.889- ples. Write Rock Bio's Unitd., Box 978, Beloit, WI the right 1960. 53511. McMartin 8403 Dual Channel mono console. Less than two years old. Good condition. Contact Tedd INSTRUCTION executive Tramaloni WHRW-FM S.U.N.Y. at Binghamton, Bing- hamton, N.Y. 13901. 607-798.2137. Broadcast Technicians: Learn advanced electronics and 16mm film cameras, Auricons, Flanders. WRTV, Indian- earn your degree by correspondence. Free brochure. apolis. 635 -9788. Grantham, 2002 Stoner Avenue, Los Angeles, CA 317- 90025. Gates M4589 tone operated remote control. Complete In Chicago, OMEGA Services has the best price for a call with regulated power supply. As is. $250. M461 1 AM First Class license. Day or evening. Guaranteed re- RF amplifier. MO 2650 two remote pickup am- $125. sults! OMEGA Services, 333 East 312 -649- plifiers one power supply. WRYM, Newington, Ontario. $50. 0927. CT. 203- 666 -5646. Ron Curtis Job opportunities and announcer -d.j: lst class F.C.C. Automation 1GM 500 mono system 600 Step MOS. license training at Announcer Training Studios, 25W Three instacarts 48 PBM. One Scully playback and 43rd St., N.Y.C., Licensed and V.A. benefits. accessories. Best offer. WWDJ, Hackensack, NJ. 201- & Company 343 -5097. First Class FCC License in 6 weeks. Veterans ap- proved. Day and Evening Classes. Ervin Institute Marti -Used. Remote pickups /studio transmitter links We find outstanding candidates for in stock. New equipment. Terms available. BESCO, (formerly Elkins Institute) 8010 Blue Ash Road, 8585 Stemmons, Dallas, TX 75247. 214. 630.3600. Cincinnati, OH 45236. Telephone 513- 791 -1770. any position above $12,000 per year Marti & Sparta new and used equipment. Remote No: tuition, rent! Memorize, study -Command's "Tests - in radio, television or CATV. pickup /STL /Remote Control. Consoles, Revox, Com- Answers" for FCC first class license.- plus -"Self. Contact Mike Walker or Rick Davenport plete station packages. Financing. Holzberg Associates, Study Ability Test." Proven! $9.95. Moneyback guar- P.O. Box 322, Totowa, NJ 07511, 201 -256 -0455. antee. Command Productions, Box 26348, San Fran- for management, sales, programming, cisco 94126. (Since 1967). Eastman 275 Projector, reverse kit and new inter- promotion, engineering or financial mittent assembly $3250. Chief Engineer, 3355 Valley REI teaches electronics for the FCC First Class Radio people. Call 312 -693 -6171 or write: View BI. Las Vegas, NV 89102. 702 -876-1313. Telephone license. Over 90% of our students pass Now Fidelipac Cartridges-Wound to any length with their exams. Classes begin April 29, June 10, July Ron Curtis & Company Scotch 156 tape, $1.25 each. Send check with order. 15, August 26. REI, 52 South Palm Ave., Sarasota, Largest stock in Rockies, lowest prices anywhere. Fla. 33577; phone: 813 -955 -6922. REI, 2402 Tide- O'Hare Plaza, 5725 East River Road Idaho Magnetics, 106 Anderson, Caldwell, ID 83605. water Trail, Fredericksburg, VA 22401; phone 703- Chicago, Illinois 60631 Call 208- 459 -8591 for quantity, prices. 373.1441. Broadcasting Apr 22 1974 70 Help Wanted Management Help Wanted Technical Situations Wanted Production, Continued Programing, Others ELECTRONIC ENGINEERS (BSEE or MSEE) The people I work WANTED GS -05 Thru GS -12 for as an air personality, production director and assislant PD tell me Group Operation Manager (New Position) Starting salary $10,467- $17,497 PA depend- that I should get myself a position In a Qualifications: Experienced Small Market ing upon experience. larger market. They say that since I have a Broadcaster with strong radio- television lo- Excellent potential for advancement to complete six year background In things like cal, regional and national sales background; Senior -level positions. music formating, promotion, FCC regs, em- able administrator; and good working knowl- Permanent positions with all Civil Service ployee relations and audience research; I edge in engineering, programing and FCC. benefits. could do an excellent Job as program direc- Group operations experience desirable but Applicants must be eligible to achieve tor in a highly competitive area. They also not necessary. Salary is open and will corre- Civil Service eligibility based on Academic tell me that my spots are most creative. spond with experience, All replies confiden- Record and /or experience. Splicing blocks - equalizers - compressors - tial and no contact will be made with your Opportunities exist in Washington, D.C. and special effects; I keep hearing how well I present employer without your advance many field Locations throughout the coun- know my way around the production studio. knowledge. Send a complete resume to try. They say that with my youth, ambition and For entry at GS -09 or above, applicants dedication to the total sound of a station, E. President, Earl Morgenroth, must show appropriate Professional Engi- I would be a welcome addition In most any Western Broadcasting Company neering experience. In areas such as high quality operation. I agree. If you're top Drawer M Broadcasting (radio, television, or cable 40 or up MOR and looking for a program television) microwave, telephone, or tele- and /or production chief -Let's get together) Missoula, Montana 59801 graph or other technical communications field. Box C -234, BROADCASTING Send SF 171 Application or resume to code Help Wanted Sales WS: FEDERAL COMMUNICATIONS YOU Think You've Got Troubles! COMMISSION 1919 M St. N.W. You should see some of the stations I've put back on feet. Just recently finished one TIRED Washington, D.C. 20554 their I'M station in which doubled sales, lowered op- rating costs plus new programing, news, of running kids through my programing and Equal Opportunity Employer U.S. Citizenship Required traffic, bookeeping and increased cash flow sales departments. I want a real commu- in 10 days. A Consultant /GM who produces nicator who can sell. Salary for air, and com- immediately. Confidential reply. Box D -218, BROADCASTING mission for sales. Established sales territory. Help Wanted Programing i 1 If right person, you may be able to get a piece of the action. Want mature, heavy Production, Others weight who will stay in this small Northeast- TELEVISION ern market. Now doing 5250,000 yearly with Production Manager- KUOP -FM this daytimer. Competition doing $450,000. Responsible for local production, training Help Wanted Technical Great potential? I am majority owner, and do and teaching one course per term. Requires air shift and sales. Looking for same kind of at least an M.A. in radio- television -jour- nalism, and demonstrated ability in announc- Interested? me! person. Sell Write: ing, writing, production and teaching; at WHP -TV, Harrisburg, Pa., needs experienced least two years current professional expe- engineer to assume a supervisory position. Box D -148, BROADCASTING rience. Academic rank, excellent fringe Plans are now underway for major studio benefits package, Salary: 510,500 -$12,500. equipment Installation at new location. Send KUOP -FM, Stockton, California, is a 30,000 watt s:e.eo public radio station affiliated with complete resume and salary requirements to Radio Network. All ap- Harris- f3%..+fM`..'..f:N \ :...`éfV+FCft.jiw :` :}i ?$ :!.i.7S'r',: the National Public Director of Engineering, Box 1207, plications must be received by May 7, 1974. burg, Pa. The University of the Pacific is an af- 1 firmative action equal opportunity employer. L Broadcast Sales Contact: Clyde H. Robinson, Station Manager KUOP -FM Specialist 3601 Pacific Avenue TV MAINTENANCE /OPERATIONS Stockton, California 95211 TeleMation, Inc. has an opening for a broad. . ENGINEER cast sales specialist for the Eastern Region Excellent opportunities at Public TV color of the U.S. Excellent opportunity for a broad- station located in Wild, Wonderful West Vir- caster with a good knowledge of studio sys- Morning Personality ginia. tems. We're looking for a rare individual Sales Optional who has high initiative, excellent communi- First phone. Experience in videotape, camera cations skills, can train, can sell and under- Good opportunity modern country for- control, and switching. stands the broadcast market. If this descrip- mat. Sales position too if. you wish. Send resume to: Mr. E. J. Podeszwa tion fits you, and you'd like the challenge of Contact Don Kern, W -SHO, New Or. Irons, Personnel Officer a fast -growing company, get in touch with i West Virginia University Vern Pearson, Manager Broadcast Sales (801) Morgantown, West Virginia 28506 487 -5399 or send a letter with your qualifi- WKBW Radio, Buffalo, New York needs e full - cations to P.O. Box 15068, Salt Lake City, lime production director now. Applicants AN EQUAL OPPORTUNITY /AFFIRMATIVE Utah 84115. We are an equal opportunity must have a strong background in audio pro- ACTION EMPLOYER employer. duction with emphasis on development of creative commercial concepts. If you're good, send resume and production samples TeleMation, Inc. (reel -to -reel, Ph ips) to Bob Harper, Pro- gram Director, WKBW Radio, 1430 Main ssir;P;}á#.rwyfk'r Street, Buffalo, New York 14209. (An equal The Grass Valley Group needs a re- ,`. _ opportunity employer. L gional manager for the New York Employment Service Situations Wanted Management area sales office. A strong technical r IF YOU MISSED US AT THE NAB CONVENTION background in broadcasting is essen- and you want your next employee to be a QUALIFIED COLLEGE GRADUATE with a major in PERSONALITY RADIO ISN'T DEAD tial. Please send resume to BROADCASTING use our FREE resume service and tell us what you need. write to It works and succeeds in a dynamic, exciting Robert Lynch AERho Placement Service Dept. of Broadcasting and people- involved MOR format! 32 -year- University of Tennessee old PD /Air Personality seeks major or me- GRAVCO SALES INC. Knoxville, TN 37916 dium market station that believes in enter- Station Plaza East tainment. Take -charge, do-it -all leader with Great Neck, N.Y. 11021 16 years experience, proven track record, ex- Weekly, Nationwide Employment List- s. cellent references. 1 have a plan that works. ings for Radio & TV including PD's, (Not interested in assembly -line Drake ma- f J DJ's, News, Sales & Engineers chines.) Call 313 -694 -3743 or write: Jack You belong in $1.50 per issue f t Hood, 5019 Middleboro, Grand Blanc, Mich- s] 't $5.00 per month 0.): igan 48439. $12.00 3 months Broadcasting sox rt Irin ii o, kly of h'oaticaS'Ing and allten arts Cash with order, please uacotaoste.wv lows Broadcasting Apr 22 1974 71 Help Wanted Technical Continued For Sale Stations Continued I GREAT BUY! It was a great buy. So the broker bought it! TV FIELD ENGINEERS Not when we handle the sale though. We work for you, buyers and sellers, so that you get the good buys and profit from sales. Our Service Department is seeking well- trained and experi- That's our business and our only business, so we do it well. Well enough to be Ameri- enced TV Field Engineers. Experience should be in trouble ca's fastest growing media brokerage firm. shooting and maintaining UHF and VHF TV transmitters. (Thanks for noticing.) Extensive travel is required. Expenses paid by company. Excellent small market opportunity for an owner- operator who wants to combine profit with good living. We have a full time AM- Salary commensurate with experience, comprehensive bene- FM combo in a non-competitive market with a long history of profit for original owners. fits including hospitalization, life insurance, plus paid reloca- (Yes, they went to the Caribbean again this tion expenses. Please send resume and salary history in con- winter from their Northeast location!). These stations are priced right at just $200M. Will fidence to: need 29% downpayment and can pay the balance over 7 years. Contact Mr. Horton or Tom Bedford, Employment Supervisor any associate for complete details. GATES DIVISION Brokers d Consultants to the HARRIS - INTERTYPE CORPORATION Communications Industry 123 HAMPSHIRE STREET QUINCY, ILLINOIS 62301 U.S.A. An Equal Opportunity Employer M/F THE KEITH W. HORTON COMPANY, INC. 200 William Street Elmira, New York 14902 P.O. Box 948 (607) 733-7138 Miscellaneous For Sale Stations r WANTED: M.O.R. RECORD LIBRARY Florida West Stereo FM station contemplating format Metro Metro change needs mint condition M.O.R. rec- Fulltime Fulltime ords. Prefer titles /artists popular late 50's thru present. Will purchase partial or entire 52.075MM $650M library. If you can fill the bill send catalog listings and other descriptive /price infor- mation. Box D -128, BROADCASTING CHAPMAN ASSOCIATES® t7 business brokerage service SALES PROBLEMS? Atlanta -Chicago -Detroit -Dallas We Can Help Please Write: 5 Dunwoody Park, Atlanta, Georgia 30341 HAVERFAM Associates BROADCAST SALES SPECIALISTS (703) 323 -7812 r NEW ENGLAND 1. Excellent Daytimer-6 A.M., Sign -on 350,000 terms GOING COUNTRY? ASSOCIATES, INC. 2. UHF -TV, off the air, 400,000, terms We can put you there in style. We've got BROKERS d CONSULTANTS the materials and the know -how. Write or Harold H. Segal call today: Broadcast Brokers SUITE 217 495 Walnut St. 11300 NORTH CENTRAL EXPRESSWAY Northwest Country Consultants Newtonvllle, Mass 02160 Box 66558 DALLAS, TEXAS 75231 (214) 369 -9545 Seattle, WA 98166 206- 243 -8803 John Grandy N SLIDES: $6 Western Business Brokers FOR SALE: Medium, Texas market PROGRAM TOPICS htAnd 773 Foothill Boulevard daytimer. Country Format *NEWS 6 WEATHER ... SPECIALTIES San Luis Obispo, California $175,000. LIST 805 -544 -1310 1 BOB LE BAR FILMS 240 (.55 ST. NYC 10022 Call Ronnie Paris (303) 634-1503. 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Washington, D.C. 28036 (312) 761 -1800 BOX D -195, BROADCASTING 202/223 -1553 Broadcasting Apr 22 1974 72 Profile Bud Hostetter: equal forts toward what its members feel are to the last year in cable the priority issues." Copyright, too, was a major priority, It was with no small amount of anxiety and while the enactment of legislation is that the National Cable Television Asso- still perhaps a year off, "that is not a ciation's board of directors began its function of our lack of activity on the meeting last month in San Diego. The subject." In the meantime, the industry volatile issue of the association's newly won the CBS /Teleprompter case -"a proposed budget was on the agenda, as substantial step forward," in Mr. Hostet- was the choice of a new chairman. Amos ter's reckoning. (Bud, as he is universally known in the The FCC, another initial Hostetter industry) Hostetter, the outgoing chief, target, is moving -albeit slowly -on both was there, of course. He hadn't missed the nonduplication and the regulatory a board meeting in the past five years, overlap issues, and in Richard Wiley the and he wasn't about to break the string industry has discovered a chairman not on his last day at the top. opposed to the word "re- regulation." Al- But still, there was a particular element though the commission is stalled on the of selflessness in Mr. Hostetter's appear- Amos Barr Hostetter Jr. -vice president, pay cable proceeding, Mr, Hostetter feels ance that day. Earlier in the morning, he Continental Cablevision, Boston, and out- that process has enabled NCTA to identi- had irritated a back injury which has going chairman, National Cable Television fy the commercial networks -not the plagued him the past decade. As he sat Association; b. Jan. 12, 1937, New York; National Association of Broadcasters- through the lengthy session, he was in BA cum laude, Amherst College, 1958; as its principal obstacle in the campaign considerable pain. When it ended, Mr. MBA Harvard Business School, 1961; U.S. for relief from the antisiphoning rules. Hostetter attempted to rise and collapsed Army Reserve, 1961 -67, discharged as 1st But the one issue Mr. Hostetter ac- on the floor. He had to be carried out on lieutenant; assistant to vice president of knowledges he missed at the 1973 con- a board. That afternoon, after a quick finance, American Foreign Power Co., New vention was the creation of "chaotic trip to the hospital for treatment, Bud York, 1958 -59; investment analyst, Cam- conditions in the money market" in the Hostetter was back in his place at the bridge Capital Corp., Boston, 1961 -63; latter half of that year. head of the table. co- founder Continental Cablevision, 1963; "The cable industry took a terrible This week, at NCTA's annual conven- executive vice president and treasurer, financial pounding," he concedes. "But tion, Mr. Hostetter will pass the gavel he that firm, 1963 -present. in retrospect, this is probably the most has held for the past 10 months to a new significant development of the past year. chairman, American Television & Com- We have gone through a period of a munications' Bruce Lovett. It is not im- pauses. Was it worth it? Will he now lot of activity and seemingly little ad- probable that the 5,000 assembled dele- rest? "For the last eight weeks or so I've vances. But I think that's the basis upon gates' applause for Bud Hostetter will be been looking forward to being immediate which the next advances will come." long and hard. For in less than a year- past chairman. My guess is that, knowing Foresight with respect to cable's po- the shortest chairmanship in the history my own personality, I'll enjoy that for tential, at least in Mr. Hostetter's case, of NCTA -he has guided that association a week or 10 days and then want to get has paid off handsomely. In 1963, while through the most tumultuous era in ca- back in the action. Besides," laughs Mr. employed as an investment analyst, Mr. ble's history. He, and NCTA, have sur- Hostetter, a bachelor at 37, "1 haven't got Hostetter was assigned to investigate a vived and -in Mr. Hostetter's assessment a lot else to divert me." loan request from a cable system in -prospered. For almost a year, NCTA has been Keene, N.H. Through his studies of the "I have always been convinced that diversion enough. This was particularly medium, Mr. Hostetter became convinced no problem is unsolvable," Mr. Hostetter true in the month preceding the March that those docile broadcast reception serv- observes. "It's just a question of applying board meeting when he was forced to ices of the time were, in fact, potential enough energy and attention to it." It deal with a tirade over a staff and budget "communications super- carriers," and he would be grossly inaccurate to suggest cut at NCTA for which he was primarily wanted in. With that conviction, he and that he has not lived up to that con- responsible. "It's got to tear you up when H. I. Grousbeck (Continental's current viction. you make decisions like that," Mr. Hos- president) invested $350 apiece toward "When I go home, I go home to tetter concedes. "But this has been a year the creation of a small cable system in sleep," Mr. Hostetter notes. But with the for the industry when hundreds of those Fostoria, Ohio. That humble operation exception of the two weeks he just spent decisions have had to be made by in- has grown in a decade to be the nation's in a Newton, Mass., hospital recovering dividual companies. And it was also a 17th largest MSO, with 18 systems. It from the recent re- injury to his back, it year in which the association had to re- just passed the 100,000- subscriber mark. appears that he has not availed himself spond likewise. We had gone as far as Bud Hostetter will not sink into ob- of that luxury often in months past. we could without depleting our reserves." scurity now that his tenure as NCTA Dividing his time between his responsi- But looking back upon the priorities he chairman is history. As immediate past bilities at NCTA and his paying job as set when he assumed the chairmanship, chairman, he will continue to occupy a vice president of Boston -based Continent- Bud Hostetter regards the period as one seat on both the board and the executive al Cablevision, Mr. Hostetter has worked of "substantial accomplishment." committee. In addition, he will preside at least 12 hours a day, five days a week, At the 1973 NCTA convention, Mr. over NCTA's pole- attachment negotiating and a half day on Saturday. With total Hostetter emphasized the necessity for committee, and thus play a major role in sincerity, he acknowledges that his busi- NCTA to expand its constituency and NCTA's tenuous relationship with the ness has been his life: "My business is redefine its priorities. Today, the associa- telephone establishment. His year in the NCTA. But I'm afraid that my business tion has added 150 cable systems to its cable limelight at end, Bud Hostetter re- associates would say that over the year membership and now represents 60% of tains his humility. "It's an experience," I haven't done them too goddamn much the industry. The redefinition, likewise, he says, "that- notwithstanding some ex- good." "has been completed in a way that will treme moments of grief -I would not Now, in retrospect, Bud Hostetter make NCTA more able to direct its ef- have traded for anything." Broadcasting Apr 221974 73 Editorials tion from 15 minutes to five for congressional candidates is Pay in the sky offset by Senator Huddleston's enlargement of the universe are from Pay television venturers taking much satisfaction to encompass, as he said in debate, "all other races whether a new report obtainable from Stanford Research Institute for Congress, the school board, the governor, whatever." at a The report, it by an SRI sum- $550 copy. to judge Senator Huddleston is displaying a misunderstanding of generally available, projects a fu- mary that has been made the limits of federal control when he proposes to mandate ture on a scale to gratify the most avid stock promoter. specific spans of time for the use of candidates. If the First SRI says pay TV, both on the air and on cable, will pro- Amendment permits that, it permits the Congress to speci- 1976 yes, 1976 duce $200 million in revenue in - that's fy spans of time for other programing. By delegation, the and billion a year by 1985. - $4 FCC would be empowered to tell the networks, for exam- In accord with prevailing pay TV wisdom, the report ple, what periods to assign to children's programs of such - says the business will achieve those grand dimensions at lit- and -such a content. conventional Not in accord with the tle harm to television. The scene shifts now to the House, where attitudes government will protect pay promoters, the report says the toward campaign reform are different. Broadcasters must the free system against the siphoning of its mass -appeal do what they can to keep the infections in the Senate bill programs to pay TV. from spreading to the other end of the Capitol. Maybe SRI can get that $550 price for a reading that declares everyone a winner. Let's go Second front Congress is back at work following the Easter recess. It is be will In its passages relating to broadcasting, the campaign re- to hoped the Senate Commerce Committee swiftly finish it had the recess when form bill passed by the Senate is poorly drafted and ill con- what planned prior to quorum nomination Holcomb, sidered. This publication pretends to no expertise on the calls blocked action on the of Luther political implications of other provisions of the bill - pub- now vice chairman of the Equal Employment Opportunity lic financing of campaigns, methods of accounting and dis- Commission, to be a member of the FCC. The committee previously had favorably reported what had been presumed closure - but if they are of a piece with the broadcast ref- to be the more controversial nomination that of James erences, this legislation deserves the fate that those who - H. Quello, retired Detroit broadcaster. And that was filibustered against it desired. done by an overwhelming l4 -to -2 vote, which should mean For example, one section of the bill would make it a virtually automatic confirmation full crime for anyone - presumably including broadcast journa- by the Senate. lists - to make public "any information" about returns in Dr. Holcomb, the record shows, had written what he presidential or vice -presidential elections before midnight, agrees by hindsight was an indiscreet letter on EEOC sta- eastern standard time, on election day. The announced pur- tionery to a contributor for re- election of President Nixon. pose is to prevent western voters from being influenced by Certainly it can be said he isn't the only Southern Demo- eastern results. crat who voted for Mr. Nixon in the last election. Moreov- Another section of the same bill, intended for the same er, his credentials as a Democrat are not affected. purpose, would establish coincidental closing times for polls With the FCC's dean, Robert E. Lee, off to Geneva for across the country: 11 p.m. in the East, 10 central time, 9 seven weeks at the International Telecommunications Con- in the mountain states and 8 along the Pacific. These two ference, the FCC is reduced now to a three -member agency provisions may be basically faulted for nonessentiality; in residence. A quorum of the seven -member FCC is there is no evidence that western returns have ever been af- four. Hence the need for the Quello and Holcomb confir- fected by eastern reports. But beyond that they demon- mations is urgent if the FCC is to be open for business. strate an appalling lack of discipline in legislative composi- It's one to go, even after the Senate acts. President Nix- tion that can write into the same bill two conflicting meth- on has yet to nominate a successor to his new counselor, ods to achieve the same end. Dean Burch. Let's hope the successor is a worker, too, who No higher state of draftmanship was evident in the bill's can help Chairman Wiley tote his load. provisions to amend Section 315, the equal-time law. Of- fered by Senator Walter D. Huddleston (D -Ky.), a broad- caster who ought to know better, this provision was de- scribed as unqualifiedly removing the equal -time restriction on presidential and vice- presidential races and removing it for all other races provided all candidates were offered five minutes each of free time (Broadcasting, April 15). Because of a drafting defect, however, the amendment does nothing to remove the presidential and vice -presidential races from the present requirements of equal time for anyone who runs. There is this to be said for Senator Huddleston, who re- {. tains his interest in WLBN(AM) Lebanon, Ky.: Last fall the amendment he put into the first campaign reform bill passed by the Senate would have given all candidates for Senate and House 15 minutes of free time as a condition to re- Drawn for Broadcasting by Jack Schmidt moval of the equal -time restriction. However, the modera- . and now, our weather person ... Brodas; ng Apr 22 1974 74 THE 1974 L: LLNCOLN TELFMSI AWARD Presented to WBEN -TV, "for an exciting collection of forceful public service affairs programs that make responsibility, quality, and community service actualities which foster the belief that broadcasting is the most important force in our society." 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