2019 Smallholder Select Catalog TABLE of CONTENTS
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2019 Smallholder Select Catalog TABLE OF CONTENTS 3 Welcome 8 White Teas 4 Why Smallholder? 8 Wulong Teas 5 Black Teas 9 Product Sheet 6 Green Teas 11 Guiding Thoughts 7 Dark (Pu’er) Teas Firsd Tea North America | 1099 Wall Street W Suite 390 | Lyndhurst NJ 07071 | (201) 528.7916 Firsd Tea is proud to offer this collection of premium teas from our smallholder partners. Smallholder farms promote economic development and environmental protection that benefit the smallholder families, their communities, and the Earth. Smallholder farms create many benefits for you and your customers to enjoy. These are family run, small plots rather than big plantations. Smallholder farms build community. The majority of the money that smallholder farmers earn goes directly back into their local economies. These farmers have often held these family lands for generations. Caring for and making good use of smallholder lands is important because many of these smallholder families have their homes among the fields. Small holders bring their harvests to a primary processing facility. It is these centrally located facilities that combine the crops from multiple small gardens to process a quality, consistent tea product. We hope you enjoy these quality smallholder teas, and share the values of what smallholder farms bring to local communities and to protecting the planet. Thank you for choosing Firsd Tea to be your tea partner, Shengyuan Chen Executive Director Firsd Tea North America | 1099 Wall Street W Suite 390 | Lyndhurst NJ 07071 | (201) 528.7916 WHY SMALLHOLDER? Successful, well-managed smallholder projects build communities and local economies, and further the goals of the UN Development Programme in several ways: China smallholder projects support economic growth that aims to eliminate poverty through the creation of sustainable jobs and retirement/pension programs. China smallholder projects use tea agriculture to generate decent incomes, while supporting people-centered rural development and protecting the environment. China smallholder projects create economic growth through the development of the agricultural industry while not harming the local environment. The program creates increased job opportunities and develops the local agriculture infrastructure to decrease poverty and reduce unemployment. China smallholder projects create investments in infrastructure – transport, irrigation, and other are crucial to achieving sustainable development and empowering communities. It has long been recognized that growth in productivity and incomes, and improvements in health and education outcomes require investment in infrastructure. Find out more about Firsd Tea’s work in sustainable development in our Sustainability Report and our Tea Seedling Project Firsd Tea North America | 1099 Wall Street W Suite 390 | Lyndhurst NJ 07071 | (201) 528.7916 5 BLACK TEAS DIAN HONG (YUNNAN) GOLDEN MONKEY NCB: 008 NCB: 019 OCB: 004, 005 OCB: 011, 012 Origin: Jinuo Mountain Village, Yunnan Origin: Jinuo Mountain Village, Yunnan Province Province Description: Dian hong is the traditional Description: Golden Monkey is best known name for black teas from Yunnan. It has a for the golden-brown color of its leaf tips, its richer texture and sweeter, earthier notes thick mouthfeel, and raisiny sweetness. than Keemun black teas. KEEMUN LAPSANG SOUCHONG NCB: 017, 017A NCB: 006 OCB: 001 OCB: 003 Origin: Fuliang County, Jiangxi Province Origin: Tongmuguan, Fujian Province Description: The standard Chinese black Description: Lapsang Souchong is famed tea, with stone-fruit sweetness, notes of for is smoky yet sweet richness. A silken cocoa, coppery color, and smooth texture gives this tea a luxurious mouthfeel. smoothness.. Firsd Tea North America | 1099 Wall Street W Suite 390 | Lyndhurst NJ 07071 | (201) 528.7916 6 GREEN TEAS DRAGONWELL JASMINE NCG: 006 NCG: 016 OCG: 002, 003 OCG: 021 Origin: Jingshan Village, Zhejiang Province Origin: Tea Mountain Village, Fujian Description: Masterfully pan-fired to create Province the signature smooth and flattened shape Description: Exquisite green teas infused along the inside vein of the leaf. Pan-firing with natural jasmine from real jasmine gives dragonwell an inviting, toasty aroma, flowers. a sweet, rounded flavor, and a pleasantly dry finish. GUNPOWDER MAO FENG NCG: 003A, 003B NCG: 008 OCG: 015 OCG: 028 Origin: Shengzhou County, Zhejiang Origin: Wuyi County, Zhejiang Province Province Description: Mao feng green teas deliver Description: Imperial is a designation given sweet aromatic, and rich textures of to higher quality, more tightly rolled leaves home-grown green vegetables with just of gunpowder. The more intense roasting enough mouth-watering astringency. A that it undergoes makes it ideal for use in dark-green wiry leaf. the North African styles of mint teas. Firsd Tea North America | 1099 Wall Street W Suite 390 | Lyndhurst NJ 07071 | (201) 528.7916 7 GREEN AND DARK (PU’ER) TEAS JASMINE PEARL MATCHA NCG: 018 OCG: 023 OCG: 011, 025 Origin: Sanming Village, Fujian Province Origin: Yuhang District, Zhejiang Province Description: A delicate spring green tea Description: Japanese monks took Chinese consisting of leaf and bud rolled into its teas back to Japan to create matcha. This is namesake pearl shape, and scented with the stone-ground original, from the real jasmine flower. shade-grown fields at the birthplace of Japanese matcha. More teas available on our product sheet (pages 8-9) and upon request PU’ER NCD: 001, 001A OCD: 001 Origin: Pu’er Village, Yunnan Province Description: Pu'er is known as the "edible antique" because it improves with age. Ripened (shu) pu'er has an earthy character and a sweet, mellow aftertaste. Firsd Tea North America | 1099 Wall Street W Suite 390 | Lyndhurst NJ 07071 | (201) 528.7916 8 WULONG AND WHITE TEAS TIE GUAN YIN SHUI XIAN WULONG NCG: 006 NCG: 006 OCG: 002, 003 OCG: 002, 003 Origin: Anxi County, Fujian Province Origin: Quanzhou, Fujian Province Description: While some versions are Description: A wiry, dark wulong with greener and more floral, this tie guan yin characteristics of toasty caramel and offers toasted notes of wood and roasted nuts. A sweet aftertaste finishes off stone-fruits with caramel sweetness. the silken texture. BAI MU DAN SILVER NEEDLE NCG: 006 NCG: 006 OCG: 002, 003 OCG: 002, 003 Origin: Fuding County, Fujian Province Origin: Zhenghe, Fujian Province Description: The silver, fuzzy new needles Description: Silver needle white teas are a along with the leaves grown just below. An refined drinking experience with exquisite white tea with mellow notes of the floral-peppery notes and smooth finish. field and the faint flavors of meadow honey. Firsd Tea North America | 1099 Wall Street W Suite 390 | Lyndhurst NJ 07071 | (201) 528.7916 9 PRODUCT SHEET N.W. N.W. Category STD Item # Description Grade (KGs) (LBs) Black Non-organic NCB006 Lapsang Souchong Leaf 18 39.6828 Black Non-organic NCB008 Yunnan Black OP 6112 Leaf 20 44.092 Black Non-organic NCB017 Keemun Black 1243 Leaf 45 99.207 Black Non-organic NCB017A Keemun Black Hao Ya Leaf 45 99.207 Black Non-organic NCB019 Golden Monkey Leaf 18 39.6828 Pu'er Non-organic NCD001 Imperial Pu'er Leaf 20 44.092 Pu'er Non-organic NCD001A Pu'er Leaf 2 Leaf 20 44.092 Green Non-organic NCG003A Gunpowder 3505A Leaf 28 61.7288 Green Non-organic NCG003B Gunpowder 3505B Leaf 27 59.5242 Green Non-organic NCG006 Dragon Well #2 Leaf 16 35.2736 Green Non-organic NCG007 Mao Jian Green Leaf 15 33.069 Green Non-organic NCG008 Mao Feng Green Leaf 15 33.069 Green Non-organic NCG016 Jasmine 9101 Leaf 21 46.2966 Green Non-organic NCG018 Jasmine Pearls Leaf 15 33.069 Green Non-organic NCG023 Cloud and Mist (Yun Wu) Leaf 16 35.2736 Wulong Non-organic NCO002 Shui Xian Wulong 303 Leaf 12 26.4552 Wulong Non-organic NCO003 Tie Kuan Yin K101 Leaf 25 55.115 Wulong Non-organic NCO004 Oriental Beauty Leaf 12 26.4552 White Non-organic NCW001 Silver Needle Leaf 12 26.4552 White Non-organic NCW003 Bai Mu Dan 6900 Leaf 5 11.023 Black Organic OCB001 Organic Keemun 1254 Leaf 16 35.2736 Firsd Tea North America | 1099 Wall Street W Suite 390 | Lyndhurst NJ 07071 | (201) 528.7916 10 PRODUCT SHEET N.W. N.W. Category STD Item # Description Grade (KGs) (LBs) Black Organic OCB003 Organic Lapsang Souchong Leaf 17 37.4782 Black Organic OCB004 Organic Yunnan Black OP 6112 Leaf 20 44.092 Black Organic OCB005 Organic Yunnan Gold Leaf 20 44.092 Black Organic OCB011 Organic Golden Monkey Leaf 18 39.6828 Black Organic OCB012 Organic Golden Monkey Tip Leaf 14 30.8644 Pu'er Organic OCD001 Organic Pu'er #2 Leaf 20 44.092 Green Organic OCG002 Organic Dragon Well 7401 Leaf 16 35.2736 Green Organic OCG003 Organic Dragon Well 7201 Leaf 18 39.6828 Green Organic OCG011 Organic Matcha Powder 10 22.046 Green Organic OCG015 Organic Gunpowder 3505 Leaf 25 55.115 Green Organic OCG021 Organic Jasmine Extra Special Leaf 19 41.8874 Green Organic OCG023 Organic Jasmine Pearls Leaf 15 33.069 Green Organic OCG025 Organic Matcha #2 Powder 10 22.046 Green Organic OCG028 Organic Mao Feng Leaf 16 35.2736 Green Organic OCG029 Organic Mao Jian Green Leaf 15 33.069 Wulong Organic OCO001 Organic Shui Xian Wulong 301 Leaf 12 26.4552 Wulong Organic OCO004 Organic Shui Xian Wulong 303 Leaf 12 26.4552 Wulong Organic OCO006 Organic Tie Kuan Yin Leaf 20 44.092 Wulong Organic OCO006A Organic Tie Kuan Yin A Leaf 20 44.092 White Organic OCW001 Organic Silver Needle Leaf 12 26.4552 White Organic OCW004 Organic Bai Mu Dan 6900 Leaf 7.5 16.5345 Firsd Tea North America | 1099 Wall Street W Suite 390 | Lyndhurst NJ 07071 | (201) 528.7916 11 GUIDING THOUGHTS On A Curated Line Of Smallholder Tea PREFER RICH BUT COMPLEX BALANCE GREENS, BLACKS, AND TELL THEIR STORIES.