The Forrester Wave™ results

How does Sana Commerce compare to its top competitors? A brief introduction

About me

• With Sana Commerce for 7.5 years

• Background in business development & sales

• Rotterdammer living in Dubai, together with my wife Iris

• Mission to provide an impactful & effortless buying Ruben Mink experience Chief Sales Officer +971 588 988 279 [email protected] Agenda

The report Agenda

Our time with Forrester Agenda

Findings Agenda

Sana Commerce Cloud The Forrester Wave™: B2B Commerce Suites, Q2 2020 The Forrester Wave™: B2B Commerce Suites, Q2 2020 What is Forrester?

• One of the most influential technology research and advisory firms in the world; • Provides advice on existing and potential impact of technology to its clients and the public; • Has 19 research centers around the world, including in New York, , , , and . The Forrester Wave™: B2B Commerce Suites, Q2 2020 What is the Forrester Wave: B2B Commerce Suites?

• Report on the 13 most significant B2B commerce suites providers; • Report is based on three categories: the current offering, strategy, and market presence; Forrester evaluated Sana Commerce and the following 12 providers The Forrester Wave™: B2B Commerce Suites, Q2 2020 Forrester listed the 13 most significant B2B commerce suites providers

• They did not list any global or multi-regional competitors.

• They also did not list any local players. The Forrester Wave™: B2B Commerce Suites, Q2 2020 What is the research like?

• Desk research; • Interviews and questionnaires; • Demos. The Forrester Wave™: B2B Commerce Suites, Q2 2020 What is the research like?

They investigated 29 criteria across the current offering, strategy, and market presence categories, including: • Sales channel support; • Personalization; • Business intelligence and analytics; • AI and machine learning; • Commerce suite; • Commerce management; • Platform; • Product vision and roadmap; • Delivery model; • Supporting services; • Delivery and extensibility ecosystem; • Customers and customer acquisition; • Total gross merchandise value (GMV); • Product revenue We have a product-focused strategy.

Our executives are Each step of the way, our executive team and board takes committed to constructive feedback. develop the best • Immediately put together a plan B2B e-commerce • Evolving our product offering platform in the world This is a large part of our success and the growth of our solution offering. We want to hear from you

• Use our feedback portal to let us know how Sana Commerce can improve our product.

• You can also see what features are next in line to launch and when.

roadmap.sana-commerce.com → Findings The Forrester Wave™: B2B Commerce Suites, Q2 2020: “B2B Businesses seek simplicity, unity, efficiency, and choice” The Forrester Wave™: B2B Commerce Suites, Q2 2020: B2B businesses should look for commerce solutions providers that

• Offer prebuilt, deep integrations; • Provide relevant, industry-leading options –both first and third-party; • Have built or moved to cloud, SaaS, and microservice- based offering; • Prioritize the business user experience. The report shows that Sana has a strong strategy

We received a 4.0/5.0 score in the supporting services are criterion.

Scores in other categories: • Sales channel support (3.0/5.0); • Business intelligence and analytics (3.0/5.0); • AI and machine learning (3.0/5.0); • Commerce management (3.0/5.0); • Platform (3.0/5.0); • Product vision and roadmap (3.0/5.0); • Delivery model (3.0/5.0); • Delivery and extensibility ecosystem (3.0/5.0) How do we compare to our competitors?

• Y-axis: Strength of current offerings

• X-axis: Market presence

The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester’s call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave™. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Sana Commerce is the 9th best e-commerce solution, globally.

We also have the 5th highest score in the strategy category. There are 3 areas Sana Commerce wants to improve on

• Personalization • Product revenue • Commerce Suite Sana Commerce Cloud Release 16th September Sana Commerce Contains major improvements on: Cloud • Front-end capabilities • Performance

• Back-end and front-end separated Roadmap

• Back-end extensibility

• Headless commerce Sana Commerce • New offering on industry- Cloud leading options