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Nike's Pricing and Marketing Strategies for Penetrating The
Master Degree programme in Innovation and Marketing Final Thesis Nike’s pricing and marketing strategies for penetrating the running sector Supervisor Ch. Prof. Ellero Andrea Assistant supervisor Ch. Prof. Camatti Nicola Graduand Sonia Vianello Matriculation NumBer 840208 Academic Year 2017 / 2018 SUMMARY CHAPTER 1: THE NIKE BRAND & THE RUNNING SECTOR ................................................................ 6 1.1 Story of the brand..................................................................................................................... 6 1.1.1 Foundation and development ................................................................................................................... 6 1.1.2 Endorsers and Sponsorships ...................................................................................................................... 7 1.1.3 Sectors in which Nike currently operates .................................................................................................. 8 1.2 The running market ........................................................................................................................... 9 1.3 Competitors .................................................................................................................................... 12 1.4. Strategic and marketing practices in the market ............................................................................ 21 1.5 Nike’s strengths & weaknesses ...................................................................................................... -
Jerry Williams Jr. Discography
SWAMP DOGG - JERRY WILLIAMS, JR. DISCOGRAPHY Updated 2016.January.5 Compiled, researched and annotated by David E. Chance: [email protected] Special thanks to: Swamp Dogg, Ray Ellis, Tom DeJong, Steve Bardsley, Pete Morgan, Stuart Heap, Harry Grundy, Clive Richardson, Andy Schwartz, my loving wife Asma and my little boy Jonah. News, Info, Interviews & Articles Audio & Video Discography Singles & EPs Albums (CDs & LPs) Various Artists Compilations Production & Arrangement Covers & Samples Miscellaneous Movies & Television Song Credits Lyrics ================================= NEWS, INFO, INTERVIEWS & ARTICLES: ================================= The Swamp Dogg Times: http://www.swampdogg.net/ Facebook: https://www.facebook.com/SwampDogg Twitter: https://twitter.com/TheSwampDogg Swamp Dogg's Record Store: http://swampdogg.bandcamp.com/ http://store.fastcommerce.com/render.cz?method=index&store=sdeg&refresh=true LIVING BLUES INTERVIEW The April 2014 issue of Living Blues (issue #230, vol. 45 #2) has a lengthy interview and front cover article on Swamp Dogg by Gene Tomko. "There's a Lot of Freedom in My Albums", front cover + pages 10-19. The article includes a few never-before-seen vintage photos, including Jerry at age 2 and a picture of him talking with Bobby "Blue" Bland. The issue can be purchased from the Living Blues website, which also includes a nod to this online discography you're now viewing: http://www.livingblues.com/ SWAMP DOGG WRITES A BOOK PROLOGUE Swamp Dogg has written the prologue to a new book, Espiritus en la Oscuridad: Viaje a la era soul, written by Andreu Cunill Clares and soon to be published in Spain by 66 rpm Edicions: http://66-rpm.com/ The jacket's front cover is a photo of Swamp Dogg in the studio with Tommy Hunt circa 1968. -
Table of Contents
Media Table of contents Media information & fast facts ......................................................................................................... 3 Important media information ....................................................................................................................................................4 Race week Media Center..............................................................................................................................................................4 Race week schedule of events ..................................................................................................................................................7 Quick Facts ...........................................................................................................................................................................................8 Top storylines ......................................................................................................................................................................................10 Prize purse .............................................................................................................................................................................................13 Time bonuses ......................................................................................................................................................................................14 Participant demographics ............................................................................................................................................................15 -
The Role of Marketing Communication in Recognition of the Global Brand: a Case Study of Nike
The Role of Marketing Communication In Recognition of The Global Brand: A Case Study of Nike Thesis By Aleksander Madej Submitted in Partial fulfillment Of the Requirements for the degree of Bachelor of Science In Business Administration State University of New York Empire State College 2019 Reader: Tanweer Ali Statutory Declaration / Čestné prohlášení I, Aleksander Madej, declare that the paper entitled: The Role of Marketing Communication In Recognition of The Global Brand: A Case Study of Nike was written by myself independently, using the sources and information listed in the list of references. I am aware that my work will be published in accordance with § 47b of Act No. 111/1998 Coll., On Higher Education Institutions, as amended, and in accordance with the valid publication guidelines for university graduate theses. Prohlašuji, že jsem tuto práci vypracoval/a samostatně s použitím uvedené literatury a zdrojů informací. Jsem vědom/a, že moje práce bude zveřejněna v souladu s § 47b zákona č. 111/1998 Sb., o vysokých školách ve znění pozdějších předpisů, a v souladu s platnou Směrnicí o zveřejňování vysokoškolských závěrečných prací. In Prague, 26.04.2019 Aleksander Madej 1 Acknowledgments First and foremost, I would like to thank my family for their support and the possibility to study at the Empire State College and the University of New York in Prague. Without them, I would not be able to achieve what I have today. Furthermore, I would like to express my immense gratitude to my mentor Professor Tanweer Ali, who helped and guided me along the way. I am incredibly lucky to have him. -
Kesha's 'High Road' Is a “Defiant Reclamation of Lightness”
Kesha’s ‘High Road’ Is a “Defiant Reclamation of Lightness” New Album OUT TODAY via Kemosabe/RCA Records LISTEN HERE Today, Kesha drops her new album ‘High Road’ (Kemosabe/RCA Records), reclaiming her throne as “the badass of pop” (Billboard). A delicious mix of debaucherous odes to living life to the fullest, reflections on self-love, and folk-tinged moments embracing all that makes us human, ‘High Road’ is the GRAMMY-nominated popstar’s most eclectic collection to date. Whether discussing topics of self-identity, free love, best friendship, heartbreak or childhood longing, ‘High Road’ expertly encompasses Kesha’s knack for heartfelt vulnerability, her wild child energy, and oddball sense of humor all with major modern pop integrity. It’s an album about not taking life too seriously, but it is done seriously well. For 'High Road', Kesha enlisted a diverse roster of collaborators / songwriters / producers including John Hill, Dan Reynolds, Stuart Crichton, Jeff Bhasker, Drew Pearson, Brian Wilson, Sturgill Simpson, Nate Ruess, Justin Tranter, Stint, Wrabel, and Pebe Sebert among others to help her make this celebratory chapter of her career a reality. Today’s album release follows last night’s incredible performance of “Resentment” on The Late Late Show with James Corden, and the recent announcement of her forthcoming North American spring tour. ‘High Road’ has already delighted critics, with Stereogum saying it “strikes a believable balance between vulnerability and the bluster she made her name on,” The Independent praising it as “a mature and defiant reclamation of lightness,” and AllMusic calling it “a heady good time”. Album standout tracks like “Tonight” (“100 percent your new night-out anthem” – MTV), “Father Daughter Dance” (“a crushing vocal showcase that no one could have expected” – American Songwriter), “Raising Hell” (feat. -
Kesha Offers up a 'Hymn' for the Hymnless
Kesha Offers Up a 'Hymn' For the Hymnless August 3rd — Anticipation continues to build for Kesha's new album 'Rainbow' with the release of "Hymn," a song dedicated to dreamers and outsiders everywhere. Following "Praying," "Woman" and "Learn to Let Go," "Hymn" is the fourth advance track from 'Rainbow,' out August 11th on Kemosabe Records/RCA Records. Pre-order and download links below. Listen to "Hymn" here: http://smarturl.it/pvHymn Kesha intends for "Hymn" to connect with the fans, many of whom have reached out to share personal stories of how her music had encouraged and helped them navigate through difficult times in their lives. "This is a hymn for the hymnless, kids with no religion," Kesha sings over the sparkling, otherworldly production of Ricky Reed and Jonny Price. Kesha wrote on the song with her producers, Cara Salimando and her mother, Pebe Sebert. "This song is dedicated to all the idealistic people around the world who refuse to turn their backs on progress, love, and equality whenever they are challenged," Kesha writes in an essay about "Hymn" that appears in Mic. "It's dedicated to the people who went out into the streets all over the world to protest against racism, hate, and division of any kind. It's also dedicated to anyone who feels like they are not understood by the world or respected for exactly who they are." Read the full essay here via Mic: http://smarturl.it/KMIC Earlier this week, Kesha announced the six-week North American "Rainbow Tour," her first solo tour since 2013's "Warrior Tour." Dates here: http://smarturl.it/RainbowTour -
Of Producing Popular Music
Western University Scholarship@Western Electronic Thesis and Dissertation Repository 6-26-2019 1:00 PM The Elements of Production: Myth, Gender, and the "Fundamental Task" of Producing Popular Music Lydia Wilton The University of Western Ontario Supervisor Coates, Norma. The University of Western Ontario Graduate Program in Popular Music and Culture A thesis submitted in partial fulfillment of the equirr ements for the degree in Master of Music © Lydia Wilton 2019 Follow this and additional works at: https://ir.lib.uwo.ca/etd Part of the Musicology Commons Recommended Citation Wilton, Lydia, "The Elements of Production: Myth, Gender, and the "Fundamental Task" of Producing Popular Music" (2019). Electronic Thesis and Dissertation Repository. 6350. https://ir.lib.uwo.ca/etd/6350 This Dissertation/Thesis is brought to you for free and open access by Scholarship@Western. It has been accepted for inclusion in Electronic Thesis and Dissertation Repository by an authorized administrator of Scholarship@Western. For more information, please contact [email protected]. Abstract Using Antoine Hennion’s “anti-musicology”, this research project proposes a methodology for studying music production that empowers production choices as the primary analytical tool. It employs this methodology to analyze Kesha’s Rainbow, Janelle Monáe’s Dirty Computer, and St. Vincent’s Masseduction according to four, encompassing groups of production elements: musical elements, lyrical elements, personal elements, and narrative elements. All three albums were critical and commercial successes, and analyzing their respective choices offers valuable insight into the practice of successful producers that could not necessarily be captured by methodologies traditionally used for studying production, such as the interview. -
Al Sadd Survive Rayyan Scare to Book Final Berth
NBA | Page 5 AATHLETICSTHLETICS | Page 6 Warriors cut Bekele in a down Blazers, hurry for Westbrook London runs out of gas Marathon glory Friday, April 21, 2017 FOOTBALL Rajab 24, 1438 AH ‘Blood, sweat and GULF TIMES tears’ not enough for beaten Barcelona SPORT Page 2 FOOTBALL PREVIEW/QATAR CUP SEMI-FINAL 2 Al Sadd survive Lekhwiya target third Rayyan scare to title of season By Sports Reporter Doha ekhwiya, who are well placed to sweep all the four book fi nal berth titles that form part of Qa- Ltar’s domestic season, will take on El Jaish today in the second Al Sadd will play the winners of today’s second Qatar Cup semi-final between semi-fi nal of the Qatar Cup. A victory for Djamel Belmadi’s Lekhwiya and defending champions El Jaish in the final on April 29 men today would earn them the right to take on Al Sadd in the fi nal after the Wolves thrashed Al Rayyan yes- terday. The Red Knights began the do- mestic season with a bang, winning the season-opening Sheikh Jassim Cup and earlier this month asserted to win the trophy but we will face a their supremacy by clinching the tough challenge,” he noted. Qatar Stars League title for the fi fth Lekhwiya midfi elder Abdurah- time in seven years. man Mohamed added that he fully If they win the Qatar Cup fi nal believed in his team’s ability to win on April 29, then only the Emir Cup the Cup. remains. Victory in Qatar’s most lu- “We are all looking forward to the crative tournament would be a great Qatar Cup. -
NEW B2B Website, Now LIVE…
AUGUST 2018 £3.50 sportsSPORTS OUTDOOR CYCLING RUNNINGinsight FITNESS TRADE sports-insight.co.uk OUTDOOR INTERVIEW RETAIL LIVING LIFE A BROKEN NECK FACE TO FACE WITH ON THE EDGE P.36 CAN’T STOP TIM P.45 A DIGITAL FUTURE P.30 EUROPE’S NO.1 SPORTS WHOLESALER NEW B2B Website, now LIVE… reydonsports.comsee page 17… OUR LATEST DEVELOPMENT... THE PERFORMANCE SUPERLIGHT As it says on the package these are superlight... weighing in at 52 grams (based on size Medium). Specially designed for all race/extreme sporting activities to training hard at the Gym, the Performance Super Light range sports quick drying mesh fabrics with strong breathability and wicking capabilities. Incorporating the PackageFront™, designed for ultimate comfort by reducing heat transfer and restricting package movement without compromising support. Extremely curved panels combined with innovative use of elastic fabric seams lift the user experience to a new level. All products incorporate flat-lock seams and super soft oeko-tex certified fabrics for superior comfort and breathability. We are also pleased to announce that a women’s range is now available to buy in the UK, 3 style are currently available Superlight, Performance and Wood. For more information on comfyballs and how you can get your hands on a pair please contact official UK distributor Solo Sports Brands Ltd. Tel: 015396 22322 Email: [email protected] Web: www.comfyballs.co.uk Think Soccer, BUY ® SAMBA All our new products are now in stock and available for you to buy. • 24 hour delivery • £100 Minimum Carriage Paid Order • Dedicated Field and Telesales Team For more information contact Samba on 01282 860077, [email protected] or contact your local sales representative. -
How Much Further for the Sub-2-Hour Marathon?
Zurich Open Repository and Archive University of Zurich Main Library Strickhofstrasse 39 CH-8057 Zurich www.zora.uzh.ch Year: 2018 How much further for the sub-2-hour marathon? Sousa, Caio Victor ; Sales, Marcelo Magalhães ; Nikolaidis, Pantelis Theodoros ; Rosemann, Thomas ; Knechtle, Beat Abstract: The sub-2-hour marathon is a new barrier in endurance running performance, and it has been widely debated in the scientific community. In this review we present a mathematical model to estimate the possible year when a male could break through the sub-2-hour barrier, and also an estimation of when a female could break Paula Radcliffe’s marathon running record. Further, we present several aspects (ie, physiology, nationality, age, biomechanics, pacing, and drafting) that are associated with marathon running performance in elite runners and, finally, the possible characteristics of the male to break thesub- 2-hour barrier. In summary, with the results of the developed equations, it is possible that a male athlete can break through the sub-2-hour barrier in the next decade (with Nike Breaking2 performance 1920-2018 [NBP]: =0.0417-14.18 +3,128; year of 2026; without NBP 1920-2018: =0.045-15.12 +3,194; year of 2027). This marathoner will possibly have a maximal oxygen uptake >85 mLkgmin and should perform the race at a pacing higher than 85% of maximal oxygen uptake. In addition, this runner should pay more attention to strength training, endurance strength, speed training, and focus on running training at an intensity above the anaerobic threshold. Most likely, this runner originates from East Africa (especially from Ethiopia) and will have an age of 27 years. -
Présentation De L'écosystème
HEC MONTRÉAL La co-création de valeurs au sein d’un écosystème de marque par Éloïse Sarrazin Renaud Science de la gestion (Option Marketing) Mémoire présenté en vue de l’obtention du grade de maîtrise ès sciences en gestion (M. SC.) Décembre 2019 © Éloïse Sarrazin Renaud, 2019 Résumé Une riche littérature portant sur la création de valeurs en marketing existe. Or, sa conceptualisation est loin de Faire l’unanimité. En introduisant le Service Dominant Logic, Vargo et Lusch (2004) ont modiFié le postulat de la valeur. Selon ceux-ci, elle est désormais le Fruit de la co-création entre le consommateur et la marque. Dans cette optique, plusieurs chercheurs se sont penchés sur le processus de co- création et ont relevé l’importance des partenaires externes à la marque (Andreini et al., 2018; Clarysse et al., 2014; FroW et al., 2014). AFin de répondre au besoin de développer une structure de système dynamique, Vargo et Lusch (2011) ont présenté la notion d’écosystème de services stipulant que la création de valeur englobe l’ensemble des acteurs sociaux et des entreprises engagés dans des échanges avec la marque. Cette nouvelle conceptualisation de la co-création de valeurs engendre une transformation de la définition de la proposition de valeurs, ainsi que celle d’expérience de marque, puisqu’elles doivent désormais inclurent l’ensemble des partenaires de l’écosystème. Dans cette perspective, l’étude de trois écosystèmes de marque sur le marché de la course à pied nous a permis de cerner le rôle des diFFérents partenaires au sein de l’expérience de marque et de l’articulation de la proposition de valeurs. -
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THURSDAY, MAY 18, 2017 SPORTS Women face glass ceiling in racing LONDON: Jessica Harrington and Lucinda openly shared their views,” she continued. Russell trained the winners of the Gold Cup “If you look who is on the senior boards of and Grand National last season but a new organizations in racing, the average is 16% report suggests women face a struggle to women and we have several boards which succeed in racing. And this despite women don’t have any women at the top level at vastly outnumbering their male counter- all. “So we’re seeing a stagnation of career parts in taking up a racing job after a col- progression. lege course by a ratio of 70 to 30. “That’s something we certainly recog- The study, seen by the BBC, was com- nise in other industries as well, and I think piled by Women in Racing (which seeks to we’ve probably known about it in horse develop the profile of women in the sport), racing. “But this report is the first time researched by Oxford Brookes University, we’ve seen it and talked about it.” Gill, who and funded by the Racing Foundation char- is also a director at Arena Racing Company ity. British Horseracing Authority’s (BHA) which owns 15 British racecourses, com- figures show women account for 12% of all pared the inertia in racing to the progress licensed jockeys, but just 6% of all rides and being made in other sports, especially only 1% of rides in the very top races. those who receive funding from the state Lizzie Kelly’s stunning Grade One victory as that puts them under pressure to do at the Grand National Festival provided a something.