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A Subvertising History a Subvertising History

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A Subvertising History a Subvertising History A SUBVERTISING HISTORY 1 BC 1958 1968 1973 1977 1979 1980 1982 1989 1990 1991 1992 1993 1998 2002 Roman dwellers of Pompeii, excited or upset The Situationist International, a group of Employing paint markers and spray paint, Jean-Jacques Michel and Victor Schwach Emergence of the first subvertising collective: The group Billboard Utilising Graffitists Keith Haring moves from painting and drawing Jill Posener publishes ‘Spray it loud’, the first The anti-consumerist magazine Adbusters Billboard Liberation Front publishes ‘The Art Mark Dery coins the term ‘subvertising’ in an The organisation Résistance à l’Agression New York-based graffiti writer paints his The artist Zevs ‘shoots’ advertising models by The subvertising collective Consume Hasta by certain gladiatorial battles, add personal intellectuals and artists, launch their inaugural protesters during the May demonstrations publish ‘Le détournement d’affiches’, the first Billboard Liberation Front. The BLF, based Against Unhealthy Promotions, a collective into the illicit realm of New York subvertising, book dedicated to subvertising. The book publishes its first issue. The magazine prints and Science of Billboard Improvement’, the Adbusters article, describing it as ‘subvert[ing] Publicitaire (Resistance against the pseudonym KAWS onto a billboard in New spraying dripping red graffiti paint between Morir is founded, and starts developing responses to ‘adverts’ promoting the events. journal in which they discuss the concept of and strikes express their frustration with academic paper on subvertising. In the paper, in San Francisco, uses paint and graffiti to of artists, activists and medical professionals, first by painting over a jeans advert, reversing showcases a large amount of humorous its own mock adverts, revealing the horrors of world’s first subvertising how-to manual. advertising’s attempts at directing the aggression of advertising), also known Jersey. their eyes. counter-advertising strategies, including the ‘détournement’ as the integration of artistic advertising and consumerist logics on the authors analyse the meaning of the May expose and ridicule corporations. starts attacking cigarette and alcohol its meaning, then more famously, and graffiti interventions into billboards that certain corporations and capitalist economics consumer’s attention in a particular direction’. as ‘antipub’, is founded by media theorist subvertising of billboards across Madrid. production into cultural spheres (including billboards across the Parisian streets and 1968 subvertising actions. advertising on the streets of Sydney. two years later, by drawing his infamous display the sexist underpinnings of particular more broadly. New Jersey art collective Artfux collaborate François Brune, writer René Macaire and artist advertising) in order to denounce their underground system. characters in white chalk across subway advertisements and consumer society more with the artist Ron English paste their large- Reverend Michael Phleger, realising that Yvan Gradis. Using subvertising, they confront In Berlin, the artist Zevs cuts out model from validity. advertising spaces. broadly. scale posters over billboards in an attempt to Chicago’s minority communities contained the advertising industry and its multiple socio- billboard in what he calls a ‘visual kidnapping’, hijack the meanings of corporate and state disproportionate number of alcohol and economic effects. In the decades that follow, asking a 500,000 € ransom from the attacked messages. tobacco advertisements in comparison to antipub collectives spread across France and advertiser. white neighborhoods, splattered red paint on Belgium. billboards. He went on trial and was acquitted. Reverend Phleger followed in the footsteps of Reverend Calvin O. Butts who conducted similar subvertising in Harlem a year earlier. 2003 2004 2005 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 In Paris, hundreds of subvertisers, under Kylee Magee paints over his first billboard in The infamous street artist Banksy writes the The London-based artist The Decapitator The first recorded digital billboard hack. The The New York Street Ad Takeover project, Parisian graffiti writer Hijab Princess paints Following on from its New York edition, Jordan The subvertiser Vermibus attacks the fashion On the 25th of March, the subvertising group The urban exploration collective On The On the day when most people return to work A town councillor is arrested for hacking a Throughout the entirety of the year, the New Following a deadly shooting in a Florida the common pseudonym ‘Robert Johnson’, Melbourne. It is the first of many subvertising words ‘The joy of not being sold anything’ on ‘beheads’ models on outdoor advertisements process exposed byTottenkoph, the hacker organised by the New York subvertiser veils and hijabs onto half-naked models on Seiler organises the Madrid Street Ad Takeover industry with his ‘dissolving’ of the models on Collectif des Déboulonneurs wins a court Roofs hack a billboard on a skyscraper roof in after their Christmas holiday, London-based large digital billboard in central Brussels, York subvertising initiative Art in Ad Places school, the artist collective Indecline paints paint over advertisements in multiple metro acts, always undertaken midday, that an empty billboard in London. by pasting his own digital prints of a herself, during the hacking conference Jordan Seiler, paints over 20,000 feet worth billboards. project, installing 106 posters designed by an fashion adverts. Many similar interventions case launched against them for writing Hong Kong, displaying their own content. The subvertising group Special Patrol Group displaying a political message in opposition collaborates with a variety of artists to install over a billboard promoting a shooting range, stations using brushes and paint bombs. A would eventually lead to the organisation decapitated head over the original heads. Defcon. of advertising space in largest collective international group of artists in bus shelters take place in the years that follow. graffiti over billboards and bus shelter video of the action is viewed by millions, and is takes over London Underground advertising to the Transatlantic Trade and Investment weekly phone both posters. The posters altering its text into ‘Shoot a school kid, only trial is organised against 62 of the alleged Democratic Media Please, an organisation The Cut Up Collective starts appearing on subvertising campaign to date. across the city. advertising. The judge deemed their actions soon followed by a surge of rumours claiming spaces with quotes from anthropologist David Partnership, a trade agreement between the range from political manifestos, to abstract $29’. A few months later, the same collective ‘vandals’. that removes advertising from public space in the streets of East London. Their method, ‘Close window’ buttons, recognisable from Brandalism launches with the world’s largest to be protected under a ‘freedom of speech’ the action was a publicity stunt for a drone Graeber pointing out how, under capitalism, European Union and the United States.In paintings and subversions of particular take-over of a billboard in California with the order to confront corporate control over the unsurprisingly, is to select and cut up a online pop-up advertisements, are pasted Prague-based subvertiser EPOS257, subvertising campaign, taking over 36 large and ‘reason of necessity’ defence. company. most jobs are ‘bullshit jobs’. the weeks that follow, hundreds of anti-TTIP corporate advertisements. text “’We make kids disappear’ – I.C.E.”, in a media landscape. billboard poster into thousands of pieces on billboards and bus shelter advertisements extending his previous paint ball attacks on billboards with artworks from 28 countries posters are installed in ad spaces across the critique of the separation of migrant (‘pixels’), reassembling the pieces into an across France by the Pop Down Project. billboards, produces a homemade paint addressing the social, economic and The subvertiser EPOS257 publishes a visual Jordan Seiler launches Public Access, an city. Hacked billboard in Cardiff displays swastikas children from their families by the US Bill Posters installs his first hand painted entirely novel poster, which is then, in turn, cannon to create ‘abstract paintings’. environmental effects of advertising. guide to creating anti-advertising paint online platform where anyone can buy keys and messages about ‘Shariah law’. immigration agency. ’48 sheet’ billboard subvertisement in installed on the original billboard space. Launch of the Argentinian collective bombs using light bulbs. that open the advertising spaces in their part Brandalism installs a series of subverts in Liverpool, UK. Proyecto Squatters. The collective is a self- of the world. front of the UK’s largest advertising agencies, Brandalism launches the most extensive Across Brazil, billboards of far-right politician Creation of the Collectif des déboulonneurs: a proclaimed counter-advertising group known Vermibus organises the first edition of ‘No Ad calling on advertising workers to quit their manual to date, offering suggestions about Jair Bolsonaro are assaulted with ‘paint Parisian subvertising group known for painting for painting over, writing over, or crossing Day’, calling on subvertisers across the world Vermibus organises the first edition of ‘No Ad job. The subvertising action is followed up the keys, clothing, and attitude required for bombs’
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